worldfolklores

[worldfolklores]

Britannia Biscuits

Britannia’s biscuits like goodday, marie gold, bourbon, tiger, treat, nutrichoice, 50-50, milk bikis, etc can be seen in any grocery store, retail store or supermarket. It is through its extensive distribution with the help of stockiest, wholesaler and retailer that Britannia makes its well known biscuits available for everyone to enjoy their tea with or simply as a snack. Here, the merchants, wholesaler and retailer, play the most important part in storing and selling. Since biscuit are now non-perishable due to their packaging and long shelf life, it’s easy to distribute these products making it available to the consumer whenever they want.

Britannia along with selling biscuits through traditional platforms like the ones mentioned above has taken up step like –

Tie ups with tea shops, kiosks

Offering smaller size packs in corporate canteens.

Available on e-grocery platforms.

Special dedicated stores at railway stations and bus stops

Sponsoring biscuits in events like world’s largest tea party (indore)

Tie-up with Amazon India to launch only super premium range of Choco Chunkies Biscuits

[worldfolklores]

The Father and the son: Europe

A man who resides with his sons who were perpetually quarreling among themselves. When he failed to heal their disputes by his exhortations, he determined to give them a practical illustration of the evils of disunion; and for this purpose he one day told them to bring him a bundle of sticks.

When they had done so, he placed the faggot into the hands of each of them in succession, and ordered them to break it in pieces. They tried with all their strength, and were not able to do it. He next opened the faggot, took the sticks separately, one by one, and again put them into his sons' hands, upon which they broke them easily.

He then addressed them in these words: "My sons, if you are of one mind, and unite to assist each other, you will be as this faggot, uninjured by all the attempts of your enemies; but if you are divided among yourselves, you will be broken as easily as these sticks."

#the Father and the son #unite #unity #folktales #folklores #uk #europe #folklore #stories around the world #tales

[worldfolklores]

The Magic Mirror – Origin: Spain

In this classic story, the King of a kingdom named Granada is looking for a wife, but there is one stipulation: whoever wants to be his wife must look into a magic mirror that judges the goodness of her character, and will show as many blemishes on the mirror as she has made mistakes in her life. All of the women, at first eager to marry the king, refuse to look into the mirror. Only one comes forward: a lowly shepherdess. Upon being challenged by the magic mirror, the shepherdess says that she is not afraid because everyone makes mistakes and can be forgiven. After she looks into the mirror, the king reveals that there was no magic mirror, but that he was instead testing their confidence in themselves.

#the magic mirror #spain #king of granada #confidence #moral #folklore #folktales #stories around the world #fiction #tales

[worldfolklores]

The Boastful Turtle – Origin: The Philippines

A selfish turtle wants to fly, and he’ll do anything to make it happen. Turtle was angry that his flippers weren’t wings and that his shell made him too heavy to fly. He was angry that other turtles were happy with swimming, and acted bitterly toward birds who could do the thing he could only dream of. Turtle finally asks, or rather demands, that a goose help him fly. The geese come up with an idea to hold a stick that Turtle could hold onto with his strong mouth. While he is flying, selfish Turtle cannot help but open his mouth to boast to all of the turtles below who would never fly like him, but he forgets that letting go will make him fall out of the sky.

#the turtle and the goose #selfish #fly #dream #folklore #folktales #tales #stories around the world #Philippine

[worldfolklores]

India: The Mongoose and the Farmer's Wife

Once upon a time there lived a farmer and his wife. They had a new born son. The farmer's wife wanted to have a pet animal to protect the child which would also be a companion to the child. They debated and decided upon a mongoose. So they brought a mongoose and started rearing it. A couple of months later, one day the farmer and his wife wanted to go out of the house leaving the child at home. The farmer thought that the mongoose would take care of the child while they were away. So they left the mongoose and the child at home and went out. The farmer's wife returned earlier and on returning home found that the mouth of the mongoose was stained with blood and she immediately inferred that the mongoose had killed the child. In anger she threw a box on the mongoose and the mongoose was hurt badly. She then rushed inside to see what happened to the child. She was surprised to find a dead snake lying in the room. She could infer that that the mongoose had saved the child's life by killing the snake. Realising the mistake she went out of the room only to find the mongoose dead on the floor. She cried out load at her hasty action.

#mongoose #the farmer's wife and the Mongoose #hastle #moral #folklore #folktales #tales #stories around the world

[worldfolklores]

SOUTH AMERICA: “THE BIRD SWEET MAGIC”

This Costa Rican tale is about a young prince and his two older brothers who go in search of a bird with magical healing properties to cure their blind father. The brothers encounter a dead body on the steps of the city church where it has been left without any money for burial. The elder brothers pass by, but the youngest stops and pays for the man to be buried. The next night the spirit of the dead man visits him and offers to guide him on his quest in thanks. After a few adventures the prince returns with the bird, a flying horse, and a princess in tow. His brothers are so jealous that they throw him over a cliff and claim responsibility for finding the bird, but the young prince is lucky when his coat catches on a branch on the cliffside. He returns to the palace, saves his father, and marries the princess. This story can be found in Latin American Folktales: Stories from Hispanic and Indian Traditions by John Bierhorst.

#south america #the bird sweet magic #folklore #folktales #tales