#daily pepsicola

[dailypepsicola]

DAY 10: did you miss me that much :B?

#daily pepsicola #johndave #junedave #pepsicola #homestuck #homestuck fanart #dave strider #john egbert #june egbert #mod m

[eridude]

saw this and it felt dave-esque

#homestuck #my art #does this even count as art #john egbert #john #dave strider #dave #pepsicola #daily post #day 146

[inklingmobs]

Some johndave/pepsicola, and some johndavesprite/pepsisprite edits for y'all

SHIT I CREDITED THE WRONG PERSON

Credits to @crabapplekraft FOR THE OG IMAGE THANK YOU 🙏

( inspired by the blogs of @badlydrawnjohn and @shitty-davesprite-daily, and go chrck out my alt at @horriblydrawnterezi )

Nice

#johndave #pepsicola #pepsisprite #johndavesprite #homestuck #upd8 #panel edit #horriblydrawnterezi

[ender--slime]

Day 18 - Pepsicola/JuneDave for JuneEgbertDaily!

I’m super behind on this shipping event somebody needs to take away the title of “daily” 😭i’ve been SO busy this month!! so much con stuff. i’m trying not to feel bad tho. it’s just a gimmick account after all!

#enderslimeart #homestuck #homestuck art #homestuck fanart #june egbert #dave strider #junedave #pepsicola

[crookedgrifter]

pinned post time! this sideblog is for everything homestuck!

you can call me ant. my pronouns are ?? a mystery. how about he/they idk

i will be posting homestuck art, writing or just general noise here. there may also be an insane amount of moot shenanigans, so. uhh. i claim temporary insanity on that front. i am a prospit dreaming rogue of void. i am also a sagittarius. unfortunately.

my main blog is @bipbopdepmop! it's mostly full of mcyt stuff. perhaps follow if you like hermitcraft / life series things too? :0

I am a mod on @davejade-daily!!! come check it out :0

things you should know:

-> i spam reblog sometimes

-> i do reblog shipping (art or fics.) however, it will not go beyond suggestive. i do not write, draw, or reblog nsfw things.

-> sometimes i use tone tags.

-> askbox is open. be nice. i will take art requests on anything relating to homestuck. however, i will do them when i want to and if i want to. do not get mad if i don't do it.

tags (that I never use) and more under the cut!!

tags (that i rarely use nowadays):

#my art <- anything i draw!

#my writing <- mediocre writing

#griff makes noise <- talk tag. random posts. i don't know

#homestuck posts <- original posts about homestuck

#reblog <- general tag

#fic reblog

#art reblog

#friend of diamonds <- for you my dear moirail.

#longposts <- long posts i want to save and find again

#homestuck theory <- reblogs of stuff i find interesting. mostly classpecting and character analysis

#art to scrutinize <- attempting to figure out how to art

masterposts:

in which i bird-ify the kids :] -> link

:> got into homestuck when i saw chrisrin's awesome art on yt

:> jade harley girlie <33 can you tell

:> i don't really ship, but i am fond of davekat (<> and <3), davejade (<3 or <>). my moirail is doing their best to convert me to johndavism / pepsicola. it might be working

:> i enjoy classpecting

:> one of my typing quirks is the little :> face, which is meant to represent a bird

alright. that is all!

#my art #my writing #talk #homestuck posts #reblog #for later #friend of diamonds #longposts #homestuck theory #art to scrutinize #djd stuff #<-stuff I'm saving for the blog I mod for!!!

[awnrii]

hi!! I'm elusive from the Homestuck Daily team (a Homestuck news & showcase site), we're doing a fanart showcase today/sunday (we're a bit short on time this week hah) to show cool art people did this week, can we feature this artwork you did?

you'll be fully credited of course, with the link on your artwork leading back to your post here (or on a different site if you want) and the link below it redirecting people on your preferred social platform (or a linktree)

thank you for your time! u-u -elusive

of course :-)!!! anything to spread the pepsicola

#danny dialogue

[mcflurryface]

CONKE OR 🅱️EPIS ? -joey . #meme #conke #bepis #memes #textpost #tumblr #conkeorbepis #succ #lamp #funny #lol #music #cocacola #coke #soda #pepsi #pepsicola #santodomingo #lgbt #venezuela #dominicanrepublic #funnymemes #daily #twentyonepilots #light #funnytextpost #funnytumblr #like4like #likeforlike #followtrain (at Santo Domingo, Dominican Republic)

#light #lamp #tumblr #likeforlike #santodomingo #soda #funnytumblr #twentyonepilots #conkeorbepis #venezuela #followtrain #funnymemes #bepis #funnytextpost #meme #funny #pepsicola #music #lgbt #daily #textpost #dominicanrepublic #memes #lol #succ #conke #cocacola #like4like #coke #pepsi

[hmobphotography]

Follow for daily uploads, beautiful shots from around the world! #photography #hmobphotography #travelphotography #PepsiCo #pepsi #pepsicola https://tinyurl.com/Hmobphotography https://Flickr.com/hmob @hmob.photography ©Taken by H.Mob Photography, all rights reserved. https://www.instagram.com/p/CK___WvhUmf/?igshid=ujsekj98ajkw

#photography #hmobphotography #travelphotography #pepsico #pepsi #pepsicola

[mugbarista]

DAM! (Daily Amazing Mug!) We’ll be posting a different amazing mug every day! Check daily for the new DAM! - Today’s amazing mug features Pepsi Cola! - Serving up vintage, hard to find, and retired mugs! Please click the link in my bio to visit mugbarista.com where you can see the mug shown above and thousands more! - ALL ORDERS SHIP FOR FREE VIA PRIORITY MAIL WITHIN THE USA!!! - Visit our site: mugbarista.com - Visit our eBay store: https://www.ebay.com/str/mugbarista - #mug #mugs #coffeemug #coffeemugs #dailyamazingmug #coffeemugoftheday #Pepsi #pepsimax #pepsicola #pepsicenter #PepsiCo #PepsiBlack #pepsiman #pepsicenterwtc #PepsiHornOkPlease #pepsiwillsavetheworld #pepsibezel #pepsicommercial #PepsiLover #pepsichallenge #pepsidriver #pepsimaxcherry #cola #soda #sodalite #sodapop #sodabottle #pop #cocacola #coke (at Henderson, Nevada) https://www.instagram.com/p/CBqUBqmh0x5/?igshid=1npzd9ir7renp

#mug #mugs #coffeemug #coffeemugs #dailyamazingmug #coffeemugoftheday #pepsi #pepsimax #pepsicola #pepsicenter #pepsico #pepsiblack #pepsiman #pepsicenterwtc #pepsihornokplease #pepsiwillsavetheworld #pepsibezel #pepsicommercial #pepsilover #pepsichallenge #pepsidriver #pepsimaxcherry #cola #soda #sodalite #sodapop #sodabottle #pop #cocacola #coke

[hamaon]

“This thing“

Name: Hama is good, I feel like. Star Sign: Virgo, aka the one you can’t make visually interesting no matter what you try. Gender: no Height: less than two meters, more than one and a half Orientation: facing this screen right now Favourite colour: bright yellows, moss green Time right now: not midnight yet Current location: Funland, 100 years of independence Average hours of sleep: way too many last night Lucky number: nah Last thing I googled: what moss green looks like Number of blankets I sleep under: a single duvet Favourite fictional character: I have an entire unanswered meme dating back a couple of years dedicated solely to this question. Let’s say Eva Ushiromiya, for now.

Oh who am I kidding. The answer is, and will always be, Kazuki Makabe. Favourite book: The Ancillary trilogy comes the closest currently. Favourite artists/bands: Sheena Ringo is a long-staying one. I’m bad at picking favorite artists, I usually enjoy songs as individual pieces of art. Dream job: Regular money and humane working conditions and guaranteed medical care and human contact less than 100% of the time. I like doing translations, but not on a “life’s calling“ level. What I’m wearing: two pairs of socks and a dapper shirt with buttons done the male side way, I’m told. The shirt came with a skirt, though, originally, so who knows. Random Fact: Siberian jays and western jackdaws are both around the size of a pigeon. Siberian jays are twice as big as sparrows. When did you create your blog: I think Star Driver was airing. Do you have other blogs?: On tumblr? There’s the rereblogblog blog. What made you get a tumblr: All the cool kids were doing it. And I wanted the URL before it was taken. Posting t&b made me stay, though, I guess. Do you get asks on a daily basis?: I don’t even remember the last time I got one. Why did you choose your url?: woo hamaon, pretty scary I was tagged by: @essentialprocrastination like, two-three years ago I tag: @cozminen @turalyon @hiiritan @firebraider @totallynotanerdyguy @jogeblr @my-pussy-tastes-like-pepsicola @mairenn-k @s-e-e-b-e-e (!! will you?) @nematadashi look I just grabbed some names, you don’t have to do this if you don’t want to.

#*

[dailypepsicola]

DAY 3: how’s the weather down there, strider?

#daily pepsicola #pepsicola #johndave #junedave #homestuck #homestuck fanart #dave strider #john egbert #june egbert #mod a

[eridude]

pepsicola 5 ever

#homestuck #my art #daily post #john egbert #john #dave strider #dave #johndave #hammertime #pepsicola #day 158

[kiaoratibet]

Kathmandu, where life is easy

I’ve been living in Pepsicola, in Kathmandu, for three weeks now and wow I’ve settled in easily! 

Before coming here, as I’ve said before, I had few plans and little idea of what life in Kathmandu would be like. I knew I’d be wanting to take advantage of all of the Tibetan Buddhist monasteries in the area, but I was happy to let things happen and play with whatever karma threw at me once I arrived. 

I’ve been busy, but overall life in Kathmandu has been pretty easy on me so far. 

Week one was all about getting into a new routine ... 

Most mornings start late here, with family breakfast in the kitchen at around 9:30 before we wander lazily upstairs to our office on the roof. We work, chat, drink tea, and often pop out for work-related errands before coming back and working some more until it gets dark. Dinner is again a nice family affair with our Nepali hosts chatting away and telling us stories about growing up in a village, getting a first cellphone in Nepal, experiences with work and study, and the dire state of Nepali politics! 

Food at home is simple: our daily meals are almost always dal bhat, the Nepali national dish of lentil soup, vegetable curry, and rice. It’s basic, but so good. I’m finding already that when I’m away for a day or two I look forward to coming home to Sanu’s warm, comforting dal bhat for dinner. 

As part of my work for Volunteer Society Nepal, I’ve been working with another expat to organise regular gatherings for the volunteers we have here in Pepsicola. This has got to be one of the perks of the job - coordinating bar hangouts, momo making parties, gallery visits, and sports events! 

Week two was all about training and fundraising ... 

Last weekend I totally surprised myself by doing something I’ve never done before - I ran a 10K race! I found out about it only a week before the event, said an optimistic “I think I can do that” (despite having never even run 5K) and started running around the Pepsicola football field in the evenings to train. 

I only started running semi-regularly a couple of years ago when I was in Lhasa, and have never been a competitive runner, but I was so proud of myself for completing the Kathmandu Pinkathon 10K run in only 60 minutes :-) Plus - bonus points - I raised money for the local Women’s Centre here in Pepsicola while I was doing it! (P.S. Our campaign is still ongoing if you missed it and would like to add a donation!). 

Miraculously, I didn’t wreck myself on the run and actually felt pretty good and strong after it. Strong enough to head off to Pashupatinath Temple that afternoon for its biggest festival of the year - Shivaratri. 

Week three was all about festivals and culture ... 

Shivaratri is the day to celebrate Shiva’s birth, and apparently also the day to get totally baked. I was told that apparently it’s the only day of the year when it’s legal to buy/sell/smoke weed in Nepal, because Shiva did it so why can’t we? 

Pashupatinath was packed with thousands of men and a handful of women, pushing and pulling each other like a tide through the crumbling stone structures of the temple. Sadhus stood above the crowd in all their long-dreadlocked, brightly-painted glory, calling out praise to Shiva above and banter with the people below. 

By the time we reached Pashupatinath in the late afternoon many of the Sadhus were already passed out in the sunshine, while others kept the crowd entertained by taking their clothes off and launching themselves naked onto people. Brave young men taunted the naked Sadhus, daring each other to be the ones standing at the front when the crazy holy man chose his next victim. 

The next day I headed off to Boudha before dawn to spend the next three days at a VERY different type of festival - the Tibetan end of year and new year celebrations! 

Losar is one of my favourite times of year - the food, the clothing, the ceremonies - it’s an awesome cultural experience to be immersed in. 

In the early morning and late evening, the pilgrim circuit around the Boudhanath Stupa was packed with Tibetans mumbling their mantras and counting their prayer beads. I felt exactly like I was back in Lhasa again, back in the Barkhor in the heart of Tibet. The energy and atmosphere were exactly the same, and more than once I had to remind myself where I really was (but it was nice to daydream anyway). 

I felt at home again, at peace in that environment. For three days I walked the kora, did prostrations, visited monasteries, made offerings, received blessings from Rinpoches, and practiced meditations. I welcomed in the Tibetan New Year of the Fire Bird with peace and happiness, plus a little longing for Lhasa. 

On Wednesday again I returned to Boudha for a special performance of the Tibetan Opera “Prince Norsang”, which I’d seen for the first time a couple of years ago in Lhasa’s Norbulinka during Shoton Festival. The show was great, and once again transported me back to Tibet. 

Week four begins now, and what will I be doing? 

Who knows yet! Rolling from day to day without many plans, just living in the present has been working out well for me so far. 

I know one thing for sure - I’ve got hundreds of photos that I need to start sharing on here from all these festivals! I’ll be making that a priority this week, so get ready for some awesome shots of Kathmandu, Shivaratri, Losar, and Boudha in the coming days :-) 

Happy Tibetan New Year! Losar Tashi Delek! 

Becky 

#nepal #kathmandu #expat life #boudha #tibet #nepali #buddhist #monasteries #losar #pashupatinath #run 10K #nepali food #dal bhat #pepsi cola #volunteering #shivaratri #pilgrimage #tibetan buddhism

[doom-ocean]

Snatched

Old school pre-filled 1. Would you have sex with the last person you text messaged? My mom? No. 2. You talked to an ex today, correct? Nope! 3. Have you taken someones virginity? If I did it would have been my second girlfriend. 4. Is trust a big issue for you? Very much so, yes. Telling someone your fears, weaknesses, issues, etc is a good way to have that shit thrown back in your face. 5. Did you hang out with the person you like recently? I don't like anyone. As in like like I assume. 6. What are you excited for? I ordered a flying V shaped guitar. Gotta wait 2 months for it to get made and mailed. I'm gonna have to assemble it but if all goes well I'll have a guitar that I would normally have to pay up to and possibly over 1600 dollars. 7. What happened tonight? Nothing, as usual. 8. Do you think it’s disgusting when girls get really wasted? When anyone gets really wasted. It's sad and unpredictable and will normally avoid situations like that. 9. Is confidence cute? I guess so. 10. What is the last beverage you had? Pepsicola 11. How many people of the opposite sex do you fully trust? None. 12. Do you own a pair of skinny jeans? No. Not enough swing room. 13. What are you gonna do Saturday night? Absolutely nothing. 14. What are you going to spend money on next? Electronics and hardware for the aforementioned flying V. 15. Are you going out with the last person you kissed? Nope. 16. Do you think you’ll change in the next 3 months? I don't know. Maybe. 17. Who do you feel most comfortable talking to about anything? No one really. Not even my best friend. 18. The last time you felt broken? Every day for a little over 10 years. 19. Have you had sex today? Not in a good few years. 20. Are you starting to realize anything? I may be out of a job for longer than anticipated. 21. Are you in a good mood? Rarely. 22. Would you ever want to swim with sharks? Never. 23. Are your eyes the same color as your dad’s? No.Mine are blue, his are brown. 24. What do you want right this second? This headache to go away. 25. What would you say if the person you love/like kissed another girl/boy? "Unsurprising" 26. Is your current hair color your natural hair color? Always. 27. Would you be able to date someone who doesn’t make you laugh? I wouldn't date anyone. 28. What was the last thing that made you laugh? Something on the internet probably. 29. Do you really, truly miss someone right now? Nope. 30. Does everyone deserve a second chance? Perhaps.... perhaps. 31. Honestly, do you hate the last boy you were talking to? No. 32. Does the person you have feelings for right now, know you do? Not applicable 33. Are you one of those people who never drinks soda? Quite the opposite unfortunately. 34. Listening to? Some guy reading an email fro msome other guy about how his wife was cheating on him and how he got revenge. Never get married. 35. Do you ever write in pencil anymore? Occasionally. 36. Do you know where the last person you kissed is? No I do not, nor do I care. 37. Do you believe in love at first sight? Lust* 38. Who did you last call? I dunno. 39. Who was the last person you danced with? I don't dance. 40. Why did you kiss the last person you kissed? Desparation, hormones, and legitimately believing it wasn't a bad idea. 41. When was the last time you ate a cupcake? Years, perhaps. 42. Did you hug/kiss one of your parents today? No. 43. Ever embarrass yourself in front of a crush? In junior high, all the fucking time. 44. Do you tan in the nude? I hate being nude unless I'm in the shower, so no. 45. If you could, would you take back your last kiss? Ohhhhhhhh yeah. 46. Did you talk to someone until you fell asleep last night? Nope. 47. Who was the last person to call you? My mom probably. 48. Do you sing in the shower? No. 49. Do you dance in the car? No. 50. Ever used a bow and arrow? No, but it'd be neat. 51. Last time you got a portrait taken by a photographer? No idea. School probably. 52. Do you think musicals are cheesy? Among other things. 53. Is Christmas stressful? No. More of an inconvenience. 54. Ever eat a pierogi? Probably thousands at this point. 55. Favorite type of fruit pie? Cherry. 56. Occupations you wanted to be when you were a kid? Rock star. 57. Do you believe in ghosts? I am unsure. I've seen/experienced some weirdass shit. 58. Ever have a Deja-vu feeling? Not recently. You ever have reverse deja vu? It's where you randomly remember, vividly, a dream you had in the past. Usually is followed by disorientation, nausea and general what the fuck. 59. Take a vitamin daily? Yea, vitamins T, H, and C. Clever. 60. Wear slippers? Yes. Canada gets cold. 61. Wear a bath robe? Yes. Canada gets cold. 62. What do you wear to bed? Underoos or pj pants and t shirt. 63. First concert? Some kids concert for kids back when I was a kid. 64. Wal-Mart, Target or Kmart? Preferably neither. 65. Nike or Adidas? Preferably neither. 66. Cheetos Or Fritos? Any frito brand snack? Lay's. 67. Peanuts or Sunflower seeds? Ehhh, spicy bbq peanuts. 68. Favorite Taylor Swift song? The one where she retires. 69. Ever take dance lessons? Nope. 70. Is there a profession you picture your future spouse doing? Not being a whore. 71. Can you curl your tongue? In a few ways, yes. 72. Ever won a spelling bee? I don't believe so. 73. Have you ever cried because you were so happy? Ha... pee? 74. What is your favorite book? ??? 75. Do you study better with or without music? I haven't studied ever. 76. Regularly burn incense? Nah. Shti gives me a headache. 77. Ever been in love? I believed I did in my younger years. 78. Who would you like to see in concert? YOB, Slabdragger, Thorazine, Deftones though I hear they're terrible live. Never seen them despite them being my favorite band. SunnO))) would be interesting, but super intense. 79. What was the last concert you saw? Scale the Summit, North and some other band. The Ocean was supposed to play that show but didn't for whatever reason. I was bummed about that as they are a great band. North played instead and I was pleasantly surprised. 80. Hot tea or cold tea? Neither. Bot htaste like ass. 81. Tea or coffee? Neither. Both taste like ass. 82. Favorite type of cookie? Dunno. Not big on cookies. 83. Can you swim well? Haven't swam in over 10 years. I was never good at it. 84. Can you hold your breath without holding your nose? Yes. I am not retarded. 85. Are you patient? Sometimes. 86. DJ or band, at a wedding? Don't care. 87. Ever won a contest? I won a raffle at a metal show. Got a CD and a shirt that was like 4x too big for me. Gave it to my friend who is a big'n. 88. Ever have plastic surgery? No. 89. Which are better black or green olives? Neither. Both taste like ass. 90. Opinions on sex before marriage? Marriage is unnecessary. 91. Best room for a fireplace? Bathroom. 92. Do you want to get married? Never. I'm aware that I'm not the smartest person on the planet, but I'm also not stupid either.

[isbmanswersheet-blog]

What type of pricing strategy will you suggest for the product

Assignment Solutions, Case study Answer sheets

Project Report and Thesis contact

[email protected]

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

 Marketing Management

 Case Studies

Case Study (20 Marks)

Today, more than half of Japanese people carry smartphones.1 As a result, consumer behavior has forever changed. When consumers want to know, do, buy, or go, they turn to their phones and expect brands to provide immediate answers. At Google, we call these micro moments: crucial moments in which decisions are made and preferences are shaped. Many of these micro moments happen on mobile. According to Google research, 49% of Japanese consumers take search results into consideration when making purchase decisions.2 For initial searches, consumers use mobile more than any other device;3 and 40% of consumers say they’ve used a mobile device to compare products.2 Car Sensor, a used car information service, and its operator, Recruit Marketing Partners, saw the opportunity to embrace micro moments and followed three steps: 1. Identify consumers’ micro moments Recruit Marketing Partners knew that consumers looking to purchase cars have many I want to know and I want to buy moments throughout their journeys. In fact, 70% of searches for popular vehicle models are made from a smartphone.4 Research conducted by Recruit Marketing Partners also revealed that people’s tendency to look for information on their smart phones and mobile apps is likely to increase. Knowing this, the company invested in its mobile app with the goal of increasing conversions and winning loyal users. 2. Deliver the right information at the right time To make its mobile app convenient and helpful to car buyers, Recruit Marketing Partners took two approaches. First, it outfitted the mobile app with deep links. Users who had already installed the app would see a link to a specific section of the app when searching for vehicle images on Google. This made it possible for users to navigate to the corresponding image of the vehicle model in the mobile app with just one click. Second, the company displayed ads tailored to each user by leveraging its in app behavior log. It could show the most relevant creative content to each user based on brand and price preferences. 3. Measure the results Since searches and conversions within the mobile app may occur several months after its installation, Recruit Marketing Partners determined ROI based on Life Time Value CPA (LTVCPA), which considers a six month period from the time of installation instead of just relying on the app's CPI. As a result of the company’s efforts, the number of conversions from the mobile app has gradually risen and now accounts for roughly 15% of total conversions. As they move forward, Car Sensor and Recruit Marketing Services are going to continue delivering on consumers’ micro moments. Recruit Marketing Partners’ Operating Office of Internet Business, Sakurai Kohei said, "In the future, I want to focus on the idea of micro moments that Google advocates. When we conducted ethnographic research through a different medium to closely analyze the behavior of a large number of consumers, we found a certain amount of mobile usage during those in between moments, like when waiting for an elevator. I think it will become more important in the future to understand and respond to the specific behavior of consumers."

 Answer the following question.

 Q1. What are micro moments? Explain

 Q2. Give the advantages of embracing micro moments in mobile app for the loyal consumers.

 Case Study (20 Marks)

PepsiCo a world leader in convenient snacks, foods, and beverages is a $35 billion company. Some of the popular brands like PepsiCola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker Oats are owned by the company. The company  saw a change of preference in it’s consumers in the 1990’s apart from this the beverage industry also observed a rise in functional drinks in the mid 2000s. The case focuses on the Pepsi’s strategy to address this change in the consumer behavior

 Answer the following question.

 Q1. Describe the Impact of changing consumer behavior on the food and beverage Industry.

 Q2. Discuss the possible solutions to address the .change in consumer preferences.

 CASE STUDY (20 Marks)

YouTube.com was a video sharing Web site where users could upload, share and watch videos for free. In less than 2 years of its existence, YouTube ranked amongst the Web's top 50 sites and had 16 million daily viewers. By August 2006, it had the highest market share in the free video sharing Web site category. YouTube had introduced two new advertising avenues named 'Brand Channels' and 'Participatory Video Ads' to en cash its huge audience base and soaring popularity. But at the same time, YouTube's success story seemed to be eclipsed by allegations of copyright violations for the non permissible

content posted on its Web site. YouTube also faced a challenge to maintain its rapid paced growth and competition from other emerging me too kind of startups. In October 2006, Google announced the acquisition of YouTube for $1.65 billion in stock for transaction. Would YouTube be able to derive benefit from its association with the global reach and technology leadership of Google or get further entangled in lawsuits after being acquired by a cash rich technology giant?

 Answer the following question.

 Q1. Explain the business model and functioning of YouTube.

 Q2. Examine the critical success factors for YouTube as a company.

 Q3. Debate the marketing strategies of YouTube.

 Q4. Give an overview of the case.

 Case Study (20 Marks)

A French company Allen Sunny Perfumes has introduced a perfume under the brand name RK, named after the charismatic celebrity Ranbir Kapoor. The perfume is available in two variants, RK Silver for men and RK Gold for Women. The perfumes are priced at Rs.5000for a 100ml pump spray bottle. The strategy may be to capture a large number of consumers who are oriented towards film celebrities. Advertising is planned through television satellite channels and magazines.

 Answer the following question.

 Q1. Analyze the decision taken by the company to have Ranbir Kapoor as the brand ambassador of the perfume from the view point of “reference group behavior.

 Q2. Discuss how the company could segment, target and position its market.

 Q3. What type of pricing strategy will you suggest for the product?

 Q4. What alternative promotional media you suggest to the company for its better placement?

Assignment Solutions, Case study Answer sheets

Project Report and Thesis contact

[email protected]

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

  gn:cen���8_ 

[ewhdtu]

Namaste from 34 degrees and power cut

July 16th 2073 (Nepali time).

I really enjoyed my time in Pepsicola. I lived with a great host family (and their washing machine). We had a lot of mito chha food and learned more about the nepali culture and especially the caste system, which is really interesting.

Sunday we (Sara and I) said our goodbyes both to our host family, and also to the 15 other engineering students who are all now scattered out in Nepal working at different hospitals. We are in Bharatpur together with Umesh, a Nepali electrician from Janakpur, working at the local district hospital and had our first work day Monday the 11th.

The hospital is nothing like I expected. Bharatpur District Hospital is the largest district hospital in Nepal and also one of the busiest hospitals. Since it’s a district hospital it is only visited by the poorest people in the area. The typical occupancy rate is 120% and the daily out-patient number is around 1500-2000.

We have been working there for a week now and it is extremely challenging (without overestimating it). I was expecting bad conditions, but I would never be able to imagine these conditions. Hygiene is not a priority. It’s been difficult to find a spot to wash my hands and I have not yet seen alcohol dispensers for disinfection. There is garbage and stray dogs everywhere. There are not enough beds in many parts of the hospital and seeing especially pregnant woman lying on the ground, in the maternity department, a few hours from giving birth has been difficult. They lie on few mm thick mattresses rubbing their stomachs and there is nothing we can do about it, which is really frustrating. The hygiene we want to help with. Setting up alcohol dispensers is not a problem, but we need people who can fill them up when we are not there, so now we are trying to make friends with the staff, especially the nurses.

 In Nepal they work 7 hours a day 6 times a week so saturdays are our only days off. This precious day we spent sightseeing in Devghat with Patrick and Jon, two of the other volunteers. In Devghat we saw the junction between two of the major rivers in Nepal, which is a religious place in Hinduism. It was nice getting away from the city and the noise.

 The hospital is definitely going to be a great challenge, but I really believe that we can make a difference. I look forward to the next three weeks which I know will be filled with a lot of frustration and hard work, but hopefully also a lot of fixed equipment.

/Hilal