Urbn is the leading homegrown D2C charging solution brand.
Urbn, the leading homegrown D2C charging solution brand has announced signing Bollywood actor Kartik Aaryan as its brand ambassador. This move marks the next step in Urbn’s proposition of delivering the best charging solutions while remaining accessible and stylish to build a connection with users across all key markets. This partnership is more than just a collaboration; it's a commitment from Urbn to push boundaries and ride the wave of innovation that aligns perfectly with the younger generation.
Urbn, today is known for its advanced technology and creative approach to seamlessly merging power solutions with our daily lives. Catering to the preferences of today's youth, Urbn emphasises the need for on-the-go charging while staying in style. As the brand ambassador, Kartik is a true blend of creativity, perpetual energy, and spontaneous creation. With his unique and relatable personality, Kartik is the ideal representative for Urbn, amplifying the brand's vision of making innovative and convenient products accessible to everyone. His vibrant and versatile persona will add charm to Urbn’s portfolio, extending across new product launches and campaigns. Additionally, Kartik will also be featured in a slew of commercials spread across Urbn’s social and digital media channels in coming months.
Kartik Aaryan, Bollywood Actor & Brand Ambassador, Urbn said, “As someone who is living out of a suitcase, hopping from one set to another, the struggle for an on-the-go charging buddy is real. While I strive for excellence in films, Urbn is leading the way in India’s charging needs that ensures people like me do not get stuck with a dead phone and stay juiced up. I am all powered-up to join Urbn and look forward to being a part of their growth journey.”
Sagar Gwallani, Founder & CEO, Urbn said, “Urbn and Kartik Aaryan together forge a power-packed combination for our brand. His unique personality, coupled with Urbn’s dynamic approach, creates a synergy that will not only strengthen the brand perception but also connect authentically with our tech-savvy Gen-Z audience. We look forward to powering up the future together and making Urbn the number one charging solutions brand in India.”
Recently, Urbn also launched Ultra compact wireless Power Bank, MagTag and World’s smallest Power Bank, Urbn Nano, marking a new milestone in the charging accessory industry. The brand's reliable charging solutions are widely available both online and offline, including at more than 200 Croma stores nationwide.
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Nathan is a fan of chocolate. He loves candy bars. Big, big sweet tooth on this guy. You ask him his favorite, though, and he'll say it's dark chocolate. Just black chocolate. Highest amount of cacao you can get. Blacker than the blackest black and all that. This is not true. He likes milk chocolate.
Jean-Pierre knows this, and he's so devoted that he adds just enough food coloring to his chocolate treats that they appear super dark while holding onto the yummy milk chocolate taste.
Nathan gives him a couple hundred bucks as a tip any time he does 🖤
the contrast between two of my favourite vroom blorbos is hysterical to me.
charles: chest out. water dripping everywhere. classic movie star sunglasses. dramatic lighting. carefully composed HQ pics.
oscar: chest reveal only in the name of ocean conservation. wet as a cat in a bathtub. vaguely awkward stances throughout. blurry screengrabs captured on a potato.
Ranveer Singh’s brand value surpasses Shah Rukh Khan; sees 94% surge in brand value from 2019 to 2022
In the ever-evolving landscape of the entertainment industry, the ascent of certain individuals to stardom not only captivates audiences but also intrigues analysts and marketers alike. Ranveer Singh, the charismatic Bollywood actor known for his versatility and flamboyance, has not only charmed audiences with his performances but has also witnessed a remarkable surge in his brand value over the past few years. From 2019 to 2022, Singh's brand value skyrocketed by an astonishing 94%, a testament to his growing influence in the global entertainment arena. If that was not enough, Singh has consistently placed higher than Shah Rukh Khan in terms of brand value each year.
Let's delve into the numbers to understand the magnitude of Ranveer Singh's rise. In 2019, his brand value stood at a substantial USD 93.5 million. The following year, despite the challenges posed by the global pandemic, Singh's brand continued its upward trajectory, reaching USD 102.9 million by the end of 2020. This resilience and growth amidst adversity laid the groundwork for what was to come.
The year 2021 proved to be a turning point for Ranveer Singh's brand. With a slew of successful films and lucrative brand endorsements under his belt, Singh's brand value surged to USD 158.3 million, marking a significant milestone in his career. However, the crescendo was yet to reach its peak.
In 2022, Ranveer Singh's brand value breached the USD 100 million mark, reaching an impressive USD 181.7 million. This meteoric rise, amounting to a staggering 94% increase over the span of just three years, is a testament to Singh's multifaceted talent, strategic collaborations, and undeniable charisma.
Factors driving growth
First and foremost is his unparalleled talent as an actor. From portraying historical figures to quirky modern characters, Singh's versatility has won him critical acclaim and a dedicated fan base. His ability to inhabit diverse roles and breathe life into each character sets him apart in an industry where versatility is key.
Additionally, Singh's magnetic personality and unapologetic style have made him a fashion icon and a favorite among advertisers. Whether he's donning avant-garde ensembles on the red carpet or exuding charm in television commercials, Singh's presence commands attention and leaves a lasting impression on audiences worldwide.
Moreover, Singh's strategic brand endorsements have played a pivotal role in enhancing his market value. By aligning himself with reputable brands across various industries, from fashion and grooming to technology and automobiles, Singh has cultivated a diverse portfolio that resonates with different demographics and enhances his appeal as a brand ambassador.
Furthermore, Singh's active presence on social media platforms has allowed him to connect with fans on a personal level and amplify his brand's visibility. With millions of followers eagerly awaiting his every post, Singh has leveraged social media as a powerful tool for brand building and engagement.
Coming to Shah Rukh Khan, who featured in three releases in 2023, viz. Pathaan, Jawan and Dunki saw a relatively inactive period from 2018 to 2023. With no new releases post Zero in 2018, though SRK managed to hold his reputation, his brand value saw a sharp decline. On the other hand, Ranveer Singh, in the same period featured a release each year, with 2020 being the only year with no release. This constant big screen attention has propelled Singh to the pinnacle.
Ranveer Singh's remarkable journey from a promising newcomer to a bona fide superstar is not just a testament to his talent but also to his strategic acumen and relentless dedication to his craft. As his brand value continues to soar, Singh's star shines brighter.
I heard a rumor that First and Khaotung might be split up as a pair, do you know anything about that?
I do not.
they have been hinting that they won't have another series together next year which isn't surprising bc they talked about this for a while. At their MewH event today they said they will have a bunch of events next year but also want to do stuff individually which doesn't sound like a disbandment but more like they're taking an on-screen break which - if true - is well deserved and we should let them ✌🏻🧡