#but changing that scene too much would have a ripple effect im not sure i want to deal with in the story

[starlit-hopes-and-dreams]

Guess who feels guilty for not editing in a long while now that I've mentioned it in another post? 😶

Guess who's editing right now? 😅

#*raises hand* is it-myself-perhaps? #*ding ding ding* #call yourself out (semi) publicly and gain motivation! #who knew? 😅😂 #look though. in two chapters i have a real problem approaching #called the sex scene chapter #that i need to decide how i'm handling #i kinda want to tone it down #i half want to have them wait longer but that would also mean they might never have sex at all 😬 #but changing that scene too much would have a ripple effect im not sure i want to deal with in the story #but also writing and editing that thing caused and continues to cause me so much discomfort which i now know why that is... #so maybe. it won't be so bad? now that i know? #*bangs head against wall* ugggh #why this writing so hard #this is what i get for reading so much spicy fantasy romance and trying it out myself XD #talking to myself in the tags pls feel free to ignore lol #starlit thoughts

[nightswithkookmin]

With the grammy bomb im more than certain that there is a strain between jikook. They do interact but in a way that is so aloof. Their habitual gravitating towards one another doesnt happen anymore. And im talking about all the recent stuff from october onwards. Jk purposefully rear towards other members and i find jimin to be only open towards namjoon. All of his other interactions on cam are to make sure that everything is fine between him and others. And jk purposefully ignores or avoids jimin and doesnt have that unrestrainable affection towards him anymore. I say all this as a longtime jikook supporter. Honestly even if they had their 'fighting' periods i have never seen jk this dismissive. At least jimin isnt as affected as before. I dont understand how no supporter is admitting the obvious distance of jk.

Why are you being mean to me though😭

Please read my blogs. I think I have talked about this topic several times now.

May be I spoke 'too soon' before the loud moments that make these things obvious to most but still, I've addressed it nonetheless.

I feel if I respond to this, I'd just be repeating myself over and over at this point and frankly it gets boring for the people that read me- I think. Lol. I mean, once I start I never shut up. Lmho. So sorry in advance.

I agree with everything you've said, as well as all the observations you've made. I'm with you on it. Except, you made no definitive conclusions I could agree on, rebut, or share an opinion on. There is a strain on their relationship..... therefore? Lol.

I don't mean this in a rude way. I just don't think it's enough to point that out without drawing conclusions- unless you are simply taking notes of those moments? Or are you concluding that the strain is a sign Jikook are fighting, having problems or that they have broken up?

Not every tension between Jikook is a bad thing if you ask me or even as a result of them having issues in their relationship. This is something I keep regurgitating in my blogs. Not to say they don't have issues, they do. Hell, I get dragged by my roots on these streets for saying they fight, or even break up sometimes like any real couple would. They are real and they have real couple's problems sometimes too like any regular joe.

I'm glad you pointed out though, that Jimin doesn't seem as affected by JK's 'dismissive' attitude as before. Shouldn't that tell you that is a sign there is nothing wrong with their relationship this time around? Jikook is not one sided. JK isn't the only party to their relationship, neither is Jimin. They have an equal and sometimes opposite reaction to each other. One person's attitude or change in attitude tends to produce a ripple effect on the other. In my opinion.

If JK were to be 'dismissive' at all, it would emotionally and physically impact Jimin and he would have a reaction to it like he did in run 106. Compared to this, he didn't seem at all affected by JK's 'attitude' just as you've pointed out.

As I said a while ago, I honestly don't think or believe they are fighting or that they are broken up either- not to me anyway. Lol. I mean you could still pretty much see the intimacy between them in that footage. Jikook don't need to engage in skinship or overt and loud interactions to show they are intimate. And most times their overt and loud skinship and interactions are devoid of intimacy. That's the thing about intimacy, you can't fake it or hide it.

Jimin turning towards JK in his fit of excitement is a sign of intimacy between them regardless of whether he actually hugged JK or not. Then later on the couch, you could see him yearning for JK.

There were three people in that room- may be more if you count staff and yet JK was the only one Jimin seemed to want an answer from.

He was the one Jimin was emotionally inclined towards. The one who's comfort and affection he sought after- bless his heart, he hit his head on some solid rock knees and everything trying to pursue his need for physical closeness and affection from JK. If they were broken up or fighting, he wouldn't go to JK for his emotional needs.

He could try and 'interact' with JK, do the fanservice bit with him but he wouldn't go to him with his emotional needs- that would be inappropriate and unfair to JK. Jimin is an emotionally intelligent guy and he has a lot of thoughts and consideration for people's feelings and he is well aware of his limits and just how much he can push or get away with.

And I cite his Log with JK, where he announced he had started developing feelings for JK and then turned to JK to ask if he was ok with him saying that much on camera.

Thus, if he is emotionally 'gravitating' towards JK then it's indication there is a level of intimacy and a mutual understanding between them that JK fulfills an emotional need and ought to fulfill that emotional need for him.

And yes, I agree. Him hesitating when he wanted to hug JK is a sign there is something stressing their dynamics which is something I pointed out when that Grammy reaction video first came out. I knew something was stressing their dynamic but I couldn't figure out what because it was a very short video with not much going on in there.

The behind the scenes however, chilee. Lol.

I mean if you consider the fact JK went from moving a distance to console Jimin when he was crying on stage during the October ON:E concert, and you look at all the moments we've had from their overt flirting in 2021 season's greetings, the sexual innuendos in the BE behind scenes video, JK sniffing Jimin's hair in the Be unboxing video to that moment on the couch when Jimin hit his head on JK's knees- that shit look like it hurt. Damn. JK what is your knees made of! Lmho.

I am uncomfortable discussing a Jikook era or phase when it's on going on. I like to simply take note of certain moments and discuss them in post by reconstructing the timeline to place content in its rightful timeframe.

I can only share with you my working theory on such moments and for the most part, like I said previously I feel Jikook- especially JK is having issues with the company. Perhaps because the company stumbled on something they weren't supposed to see.

As for Jikook's personal development, I think we all saw this development coming, didn't we? After JM's birthday fiasco? I think I hypothesized at the time that whoever was in the 'wrong' in that situation would come swinging hard on their Jikook agenda in the aftermath. And with that whole GCF Tokyo reference, signing his name to JK's name at the pop up, the stealing looks at JK during interviews, checking him out left right left, trying to make Jk 'jealous' with RM at the Be press con red carpet, it's not hard to figure out who did what in that birthday situation.

I plan on writing a blog on this very topic, because I've received quite a few Asks about my thoughts on JK outing Jimin, military service and others that I find intriguing and want to discuss but I also want to discuss Vminkook dynamics, Jikook boundaries and I don't know which one to get into first. When I'm torn between options I end up not making a choice at all. Lol.

All I can say in regards to Jikook and their on going 'situation' is that- I love it. Lol. I love their dynamics, I love where they are at in their love journey, I love where they are heading. Jikook is just beautiful in every sense of the word.

I love what JK is doing. I love where he has gotten my bias to- which is confronting himself and figuring out what he wants from their relationship. Because, honestly you can't have your cake and eat it. It just doesn't work that way.

What you are seeing is just JK asserting himself against Jimin I'm afraid. It's the push and pull thingy all over again.

I keep talking about 'the boy in love with Jungkook' being a facade and persona Jimin hides behind to love JK and most people don't understand.

JK's persona is not the boy in love with Jimin. It's the boy cold and shy who rejects Jimin- well at least that was the persona he had in their early dynamics around debut.

He has since shed that persona and the bold, fearless, assertive JK we see on the screens is him choosing to unapologetically express his love and feelings for Jimin. And jimin enjoys that.

But you take a look at Jimin, and you don't see that drastic change in his persona or the way he expresses himself with JK- I mean let's call a spade a spade.

Do I think Jimin loves JK? Absolutely. Do I think he is being authentic in the way that he expresses those feelings to JK on camera? Only to an extent.

It's obvious who Jimin is to JK or even the way he expresses himself and his love for JK is slightly different off camera than the persona we see on our screens. For one, clearly JK is not used to seeing Jimin prioritize others over him or be overly affectionate with others besides him. I mean it's been seven years. Ten, if you count the periods before. You'd think JK would get used to JM doing skinship with others or showing affection for the others especially since they've lived together over half of the time and yet here we are, frying pans away from the apocalypse whenever any member breaths near Jimin. Damn JK. Lmho.

Do I think his persona is slightly exaggerated? Yes. But I also think JM downplays his love for Jk with his 'Mr I'm available' personality, his Kumbaya attitude, and his I'm just a nice guy on the block character, which often leads to people questioning whether or not he treats JK different from the group. Don't get me wrong JK does this too.

Jimin loves JK. But at this point the question is is he expressing that love in the way that meets JK's emotional needs? Is he allowing JK to love him and express the love he feels for him in the way that makes him happy?

I think that's what the birthday fiasco is all about.

If you don't want JK openly showing and expressing his love for you in a way that he wants to and in a way that holds meaning to him and makes him feel fulfilled as well in the relationship then what is the point of him holding on to the glass closet?

Two can play that game. Lol.

It's JK's needs above the groups and I feel he is putting it right up there next to JM's needs because they are both valid.

You should have seen JK's face when Jimin decided tell the truth about his location on September 1st in that BB press interview.

I remember pointing out that when JM started that narration with the first person pronoun he was going for a well curated narrative perhaps one the group had agreed on prior to avoid confirming his location on the JK's birthday like they had tried to do during the VLive but dropped that and went with the honest truth the moment he started talking about being with Jk and using 'we' instead of 'I' in his speech.

I'm glad the interviewer from his Weverse magazine interview confirmed and pointed out this tell or habit of Jimin when he speaks,

"When he’s talking, Jimin often starts his sentence with phrases like, “I just,” “it just,” “they just …” But then he immediately goes on to open up about his feelings, always providing a sincere response."

At least now we know for sure he wasn't lying about his location- for all those who called him a liar.

Anywho, my point is it makes JK happy when Jimin expresses his love and feelings for him. But it also makes him happy when he is able to show the world just how much JM means to him.

He didn't get those tattoos for nothing. He didn't do the GCFs for nothing. He didn't nibble on his ear in front of thousands of people for nothing- had he posted for Jimin on his birthday, given how he hadn't done that for anyone in a year, it wouldn't have been for nothing either. In my opinion.

When I tell y'all Jimin is gonna wake up one day with JK's ring on his finger and he wouldn't know what hit him. Chilee. Lmho.

Listen, JK is in love LOVE with Jimin. It's my opinion and I'm gonna treat it as fact because I believe it- if you disagree keep it to yourself. I don't wanna hear it. Lol.

That boy is in love with my bias. Ain't nobody gonna tell me nothing. Lol.

Seriously though, JK loves Jimin and he loves expressing those feelings for him. He goes overboard sometimes with it to the point it's borderline outing but we don't talk about that. Lol.

He's progressed through out the years from hiding his feelings for Jimin, whispering I love you's to JM when he thinks JM is alseep, slipping matching plasters onto his finger, all the way to Rosebowl.

If you ask me, he wants to be Jimin's equal in every sense of the word and as much as he loves to be at the recieving end of JM's affections, he enjoys being at the giving end.

And if JM has the cover of 'the boy in love with the Maknae' and it works perfectly for him not just as a persona but the perfect excuse for loving Jk then you gotta wonder what cover JK equally has for loving JM the way that he does. He has none. His every move is questioned by members, by staff, by fans- why do you film Jimin so much, why not put Tae in there for clicks, why are you constantly with Jimin and other invasive questions like that.

Jimin gets away with a lot of things than JK because of his personality and his persona. People would question the things JK does most of the time while dismissing the things Jimin does as either fanservice or as flowing from his personality. Whereas JK cannot get away with those same things.

We paint JK as Jeonlous and possessive but we forget most times he acts that way so Jimin doesn't have to. Jimin has said he doesn't share his friends and yet somehow we think he is ok with sharing his boyfriend with 5 other members or those 5 members with his boyfriend- this is code, let it sink in.

There is a lot of boundaries he instills there and it's equally an expression of possessiveness. Yet it's so subtle you might not even notice.

Jk makes Jimin look cool. He takes the fall so Jimin doesn't have to. When JK takes a step back that's when you see how whipped JM is- the neediness, the clinginess- PJMs give me a break. *rolling my eyes. It needs to be said. I love Jimin too but shit, it is what is. Lol.

I think it's gonna take a while for Jk to open back up to Jimin, to get in the space where he feels safe expressing himself with Jimin the way that he was doing before Jimin's birthday.

It doesn't mean he hates Jimin or doesn't love him or doesn't want him or doesn't care. But I think Jimin needs to step up to show he is on the same page as JK because JK is all about reciprocity. He ain't about to do the one sided unrequited nonsense. Lol.

Honestly all this is part of Jikook's dynamics. This not the first time Jk's closed himself off. The last time he did it was because they had gone through a nasty breakup- I said what I said. In my opinion nonetheless. Lol.

In the aftermath of it, he was expressing similar behavior. In Suga's Birthday Vlive this year for example, when Jimin was clinging to him and had his hands on his leg he didn't take the bait either- man was it frustrating to watch. Lol. But you could see JM wanted that physical connection with him. Did you see his smug face when Jimin was all over him?

I think he is just going through a phase where he needs reassurance of Jimin's love. Jimin is a big guy and he knows his man best and I think he knows exactly what he needs to do to get him to come around. Lol.

I mean he flew all the way from Paris to see him on his birthday didn't he?

I think we have to leave them to it. Just observe them. I hate commenting on a phase like this especially when it's on going. I'd rather talk about it after it's ended and a new phase has begun for them.

Part of supporting Jikook is knowing when to give them privacy and room to just unfold their story and be human. They are a living breathing love story after all.

Jk isn't being distant. He is just not interacting with JM the way we are used to seeing him do. But I feel that's part Bighit asking them to cool off and part him just wanting reassurance from Jimin.

At this point, I want to ask why you want people to acknowledge JK is closed off? To what end? I don't think anyone is denying that they are going through this phase- well the Kumbaya tradshippers are but why do you want me to acknowledge this fact? I already pointed out that there is something stressfing their dynamics.

They have their own personal stuff going on but I don't think it's much of an issue and at the same time they seem to be having issues with their company- You have to take all of that into consideration to see how that affects their dynamics as well.

You have to be aware of the timeline too. Because content is not released in chronological order, it may seem like a rollercoaster ride when in actual sense all of this may have happened with a specific time frame.

When it comes to Jikook always assume they are much closer than you think. Jikook is fine, I believe. Just take mental notes of these things for posterity. I wouldn't be worried about them.

As usual, this has been my opinion. Don't take it too seriously. Keep supporting Jikook. Jikook is real.

Signed,

GOLDY

[cutekitten6]

Avengers Endgame Spoilers

you’ve been warned

The Good

STEVE ROGERS YIELDING THE MOTHERFUCKING MJOLNIR I CANT BELIEVE THIS!!!! it was totally insane and i knew what was happening when it started moving but holy shit it was just amazing everytime he used it!!!

and we almost got to see if peter was worthy of the hammer too but fucking dakjhfkasldhj

IRON DAD SPIDER SON HUG WAS SO PURE!!! i very fucking cried like yes tony, you guys are at the level of a hug and <3 <3 <3

Everyone coming back at the end fight scene was honestly just jaw dropping. You’re lifted with so much hope when all the magic portals open and you see all the heroes who vanished returned. It was so so so good

Tony and Nebula’s friendship couldve been shown more :( like the opening scene was him and her playing and they were so cute!! like for real they did us dirty by not showing us that they became good friends

CAPTAIN MARVEL REALLY DID SAVE TONY JUST LIKE WE KNEW SHE WOULD AGSDJAHDGFJAHS

I said it to my friends and I’ll say it here: I knew for a fact that Scott’s family wasn’t dusted. He was too chipper in the trailers so I knew his family was A-Okay.

MORGAN H. STARK IS THE CUTEST LITTLE BEAN AND SHE DESERVES THE WORLD WITH HER FATHER.

Tony and Steve checking out Steves ass was comedy gold and so valid. Especially after Steve fought himself and went “yeah you right”

the female team up to protect peter parker was so fucking great i loved it so much.

The Sad

Our main Marvel trio reunited/saw/talked with people they loved who died during their time travel mission and oof it hurted.

Thor being one depressed dude(tm) and having a talk with his mother on the day she was going to die was v heartbreaking

Tony having an actual adult conversation with his dad was a big sad moment, esp when he realised that Howard Stark really did love his family

STEVE SEEING PEGGY AGAIN DDDD: that shit hurted a lot and I knew that when we was putting the stones back that he would stay with her. How that doesnt create a ripple effect in time because he changed the timeline idk. Russo bros i just want to talk

When tony snapped his fingers, the entire cinema applauded and cheered. meanwhile i was sobbing and clutching my mouth because I knew what that would mean for him. I don’t think Tony should have been the one to be sacrificed. He had finally found his happy place and he didn’t deserve to be taken away from that. The only solace i have is that Pepper and Peter were with him and tried to ease him into death.

Black Widow sacrificing herself was hmmm. Like i knew between her and Clint, she would be the one to die because Clint had family to get back to and she would never have let him die and give that up. But like really? Really?? im a bit bitter but not so much.

The Confusing

As I’ve mentioned before, wouldn’t steve’s choice to stay in the past and grow old WITH PEGGY have effects on their future? She had married someone else and I think even had kids (not sure about that tho). Don’t get me wrong, them slow dancing in their house happy and in love was a good way to end the movie but still.

the time travel stuff was confusing to begin with. like yeah they try to explain it with the ancient one, but it didnt help that much.

like Nebula KILLS her past self. even thought that past self is brough to the future, wouldn’t she die too?? they tried to explain this in the movie but it wasn’t done v well.

also the entire thing about the two nebulas sharing a memory hard drive like?? im not sure thats how computers work but go off.

all in all, great movie. it didn’t go the way i was expecting, but the conclusion was pretty satisfying for me. i am still sad, but not as emotionally devastated as i was last year.

#avengers endgame #avengers spoilers #endgame spoilers #avengers endgame spoilers #my post

[simwoman2002]

Hidden Beneath the Surface

Summary: Arthur's been feeling really confused about his relationship with Sadie Adler. Mary-Beth happens to be the one that makes it all come to a head. Featuring Arthur Morgan x Sadie Adler and onesided Mary-Beth x Arthur Morgan.

  “Hi, Arthur!” Arthur suddenly felt arms wrap around his neck tightly and he flinched a bit in shock.

  “Mary-Beth?” he wheezed, grabbing an arm gently with a calloused hand and trying to carefully pry it away from his throat.

  “Who else could it be?” The appendages finally released in their choking grip around his neck and he was permitted breath again. He turned in his chair to look at the girl standing behind him.

  Her cheeks were rosier than usual, and her eyes had a look to them that wasn’t what he would consider usual in the least.

  “Well, I don’t know. I was just guessin’, I reckon.” Mary-Beth leaned in close to his face, and he winced from the stench of alcohol flowing freely with each puff of breath, subtly attempting to avoid breathing in any of it.

  “I was going to ask you, Arthur, if you’d like to dance with me,” the girl questioned, a flirtatious grin blossoming on her face. He furrowed his brow a bit, leaning away from her with a chuckle.

  “I think somebody’s done slipped somethin’ a little extra into your tea,” Arthur shook his head, raising himself from his chair and starting to walk away. He was definitely more than a little bewildered at Mary-Beth’s sudden personality change.

 Arthur was always aware of her feelings for him. She wasn’t exactly as secretive as she liked to think that she was. But she was never like this.

  This was just plain uncomfortable. Sure, he liked the ladies thinking that he was something, but not when there wasn’t even a slight interest on his behalf.

  “Oh, come on… Please?” Mary-Beth stumbled over into his path, and he was forced to stop before he ran into her.

  He groaned and looked around quickly, trying to spot any other possible sucker for a lady.

  Charles was absolutely nowhere to be seen. John was dancing with Abigail. Even Lenny had found somewhere to be that was not in his line of sight.

  He rolled his eyes and huffed, looking back to the hopelessly intoxicated girl that was standing unsteadily before him with a very hopeful glint in her eye.

  “Sure,” he finally conceded, and immediately found her arm linked in his as he was forced to follow along behind the girl.

  Arthur huffed and glanced about in desperation, hoping to find some way to save himself from his current predicament.

   It wasn’t at all like Mary-Beth to drink. She never participated in any of the more alcoholic aspects of their parties and when she did have liquor in her cup, he always noticed that she tried to surreptitiously empty it in a nearby bush after a few swigs.

  What he couldn’t understand at all was how she ended up drinking any of it, let alone have enough to get intoxicated.

  “Now, let’s have some fun!” Mary-Beth laughed, grabbing Arthur’s shoulders with her hands.

  He carefully removed himself from her grasp and rather changed their position by taking her hands in his own.

  Arthur then began to lead the dance in time with the music, working to avoid stepping on her feet as she stumbled along with him.

  As they made their way around the small clearing of people dancing, a crowd mostly consisting of themselves, Dutch and Molly, and Pearson and Miss Grimshaw, Arthur happened to overhear a rather enlightening conversation unfolding nearby.

  “Karen, what did you do to Mary-Beth?” he heard Sadie question harshly, that affected Southern drawl lacing every word as she launched her attack.

  “Nothin’. I just loosened her up a bit.”

  “Don’t play dumb with me. You done slipped some liquor into that girl’s drink, didn’t you?” Sadie growled, and Arthur could hear just how livid she was. More than likely, they’d be putting Karen in the ground tomorrow. Especially if she continued to irk the other woman.

  “Well, she was moanin’ and groanin’ about ol’ Arthur again, so I figured I’d help her out. Y’know, give her a little push in the right direction.” Arthur could almost see the devilish grin on Karen’s face with that statement.

  Of course she did that. It was really the only logical explanation for all of this mess that Arthur happened to find himself in the middle of. Karen always had a rather wicked sense of humor.

  “More like a shove.”

  “What do you care anyway? You sweet on ‘im, too, or somethin’?” Karen asked. Arthur raised a brow after several beats of silence, wondering exactly what Sadie’s lack of a response meant.

  It was impossible to deny that he had begun to feel more than friendship for the fiery cowgirl. There was some inevitable attraction he felt toward her. The way she spoke, the way she walked, even the way she got that playful spark in her eyes when she teased him was enough to drive the poor outlaw insane.

  “Naw! I’m just lookin’ out for the girl. Unlike you,” Sadie replied with evident venom in her tone along with an edge to it that Arthur couldn’t quite place.

  “You’re no fun, Missus Adler.” He then watched as Sadie passed by, her braid swinging softly behind her as she stopped to hang her coat and hat on a hook attached to a nearby wagon.

  “It’s so nice to be right here. Dancin’ with you,” Mary-Beth suddenly piped up, distracting him from listening to Sadie and Karen’s discussion.

  “Yeah. Nice to spend some time with you, too,” he told her, uncomfortable beyond belief. He spun her around and when she came back toward him, she drew closer to him than he expected.

  “Oh, Arthur. What would make my night perfect is if… Well, if you could kiss me…” Arthur’s eyes widened, knowing he needed to get out quickly, as she moved in.

  He straightened to his full height as she tried to push her face into his, her lips puckered comically. Arthur would’ve laughed if it’d been anyone but him in the situation. However, at that moment, it was a bit hard to find humor when it was he himself dragged into the embarrassment of trying to keep a woman that he certainly didn’t feel attracted to off of him.

  Just as he was preparing to run for his life, a wonderful, heavenly someone interrupted to rescue him from Mary-Beth’s unrelenting clutches.

  “May I cut in? I need to borrow Mister Morgan for some, uh… Important matters,” a voice spoke up and Arthur immediately let out a breath he didn’t know he’d been holding.

  Mary-Beth withdrew with a sour expression, glaring drunkenly at the intruder.

  “Well, excuse you!” Mary-Beth cried indignantly. Arthur looked at his savior in all of her glory.

  There Sadie Adler stood, her blue-green necktie around her neck and a snowy white button-up shirt accentuating the bright color of the scarf. He hadn’t felt this much relief in a while. There weren’t many situations that could unsettle Arthur, but this was certainly one of the few. Women that he certainly beyond a shadow of a doubt did not feel anything besides friendship for was one of those types of conundrums.

  “Yes, excuse me. But I must insist for the betterment of both yourself and him. No offense, I just got to speak with ‘im.” For a moment, Arthur was sure Mary-Beth was about to scream and yell and make an attempt to do terrible things to Sadie. Judging by the expression covering her face, she assuredly would be doing something aggressive. But he was pleasantly surprised when Mary-Beth regained composure somehow and gave Sadie a calculating look. Or at least, as good of a calculating look as she could muster considering her current state of being.

  “Well, fine. Jus’ don’t keep him long. We’re dancin’,” she slurred, staring at him with an unnerving, unbridled affection.

  Arthur carefully stepped away from the younger girl, trying to ease back away before she could suddenly cling on.

  Then, to his shock, Sadie took his hand in her own, almost dragging him along behind her. He suppressed a chuckle at how tightly he was being squeezed. It was humorous but also mildly disturbing. Sadie never had shown any sort of interest in him before. It was a little odd that she’d suddenly start now.

  Unless it had been right under his nose the whole time. After all, he had been considered daft and pigheaded for a long time. Maybe he overlooked any signs. Maybe he didn’t know what to actually look for.

  “You’re welcome, Mister Morgan,” she told him in a pish-posh voice as she talked around the wad of chewing tobacco in her mouth, trying to mimic Miss Grimshaw and failing miserably. She quickly released his hand from the bone-crushing grip she had it in. He held back a smirk at the light blush dusting her cheeks.

  “Thank you kindly, Mrs. Adler,” Arthur expressed his gratitude, a casual smile on his face.

  “That’s Susan to you. Don’t compare me to that hooligan,” Sadie winked with a smirk, ruining the entire effect as her mirth shined through.

  “Well, anyway, I’m grateful.”

  “Yeah, I figured you would be. Mary-Beth was pretty much smotherin’ you after all,” Sadie looked at him with an almost jealous and challenging glint in her eye and he couldn’t help but grin at her. It was really quite comical for the blonde woman to be so viciously competitive about someone that she didn’t even have to worry about.

  “She’s not normally like that,” he spoke. Sadie simply shrugged in response but he could still see the stiffness in her posture as she sat down on the log nearby them, pulling out her knife and fiddling with it as she started picking the dirt from underneath her fingernails.

  Arthur stepped over, lowering himself onto the log and facing an opposite view from Sadie. While she was staring at a party of people heartily enjoying themselves, Arthur was relishing the serenity of the lake nearby, little ripples accentuated by the moonlight and the frequently blinking fireflies over the water as the romantic music emanating from Dutch’s record player carried out so it surrounded the entire scene with a hazy glow of dreaminess.

  The breeze was slightly flowing, and he breathed in deeply, a mix of warm summer air and the scent of hay slightly flowing off of the woman beside him just enough to make him feel the nagging desire for a little more.

  “So… What’s so interestin’ out there on the lake?” Sadie suddenly spoke up, her head tilted slightly to the side so that a fresh wave of hay hit him along with a few strands of loosed hair tickling his cheek. He glanced at her out of the corner of his eye, and chuckled lowly.

  “Well, it’s certainly more peaceful than camp,” Arthur replied, returning his gaze to the beautiful soft light of the moon.

  “But what’s so interestin’ is what I asked,” Sadie challenged, and Arthur could hear the grin in her voice.

  “If you turned around, you could see for yourself instead of pesterin’ me about it,” Arthur told her, shaking his head and knowing that she wouldn’t follow along that easy. Her teasing had just begun.

  But to his surprise, however, Sadie threw her leg over the log so that she was straddling it and pulled her other leg along as well so that she was facing the same direction as he was.

  He watched her as her face shifted from that twinkling sparkle she got whenever she was joking around to a more softened expression that really suited her in some odd way. Her eyes seemed to lose that hard, determined look they always kept in favor of a gaze filled with wonder and amazement.

  She was truly stunning. She had never looked so beautiful as she did in that moment and it was all he could do to restrain himself from saying something that’d surely ruin what they had.

  He couldn’t fall in love with her. It was so against everything. They had both went through too much heartache. With her losing her husband and him losing all that he had. Even if he might be ready for something more between them, that certainly didn’t mean that she felt the same.

  But they had grown much closer over time. For some reason, she had made more of an effort to be more friendly and sociable towards him, always taking the time to good-naturedly tease him when she got a chance. Whenever he was going to go hunting for the gang, next to Charles, Sadie was the first to volunteer to go with him.

  Despite this newfound closeness, he didn’t really think she meant anything by it. Her heart undoubtedly belonged to her deceased husband, and unless this was her strange way of coping with his loss by hitting it off with another man, they’d never be anything more than what they were now.

  Not that he’d ever take advantage of her emotions like that. He never had anything but respect for the woman, and certainly wouldn’t push her into anything.

  “It sure is pretty,” Sadie softly murmured, her knee gently bumping against his as she repositioned her feet. Arthur smiled tenderly at her as he watched her face.

  “Yeah,” he agreed, never taking his eyes off of her as he secretly thought to himself that she was the something that was pretty. Beautiful, in fact.

  Not too far from them, the music transitioned into more of a slow song instead of the slightly faster-paced waltz. He caught Sadie’s sideways glance at him- and thought he spotted a dusting of a slightly darker shade of red covering her cheeks before she moved her head to face the other direction- as the music drifted out to them, truly fitting the mood between the two. However, he also knew that there was someone else that probably thought it fit her and Arthur just as well.

  “I am sincerely afraid Mary-Beth’s gon’ want me to go back and dance with her on that one,” Arthur admitted, looking behind him nervously. To his great horror, he could hear Mary-Beth’s drunken giggles and calling of his name not too far off. He swallowed and tried to pinpoint exactly where Mary-Beth was at that moment.

  “Don’t know how I’m avoiding this situation.”

  “There you are, Arthur!” Mary-Beth suddenly materialized behind him and he suppressed a groan of irritation. “If you’re quite done talkin’ to ‘im, I’ll be takin’ him back for some more dancin’.”

 Before he could ponder this train of thought much further, he felt a firm hand on his arm. His head snapped back around in shock as his blue-green gaze met the determined, frightfully irked countenance of Sadie Adler as she spat her tobacco on the ground.

  “I’m sorry, Mary-Beth, but me and Arthur are dancing right about now. C’mon, Arthur,” Arthur furrowed his brow as he thought this over. She flipped her knife shut and tucked it away in her pocket as she stood up quickly. He shook his head, opening his mouth to speak, but Sadie just looked down at him and extended her arm, offering her hand to help him to his feet.

  He stood up and they were both swiftly upon their way.

  “Wh- You get back here!” Arthur glanced back but kept following Sadie as she held onto his hand with a death grip. Mary-Beth was attempting to stumble after them, but thankfully Charles intercepted and grabbed her, seemingly trying to keep her distracted. Arthur couldn’t help but scornfully question why he couldn’t have shown up earlier.

  After only a moment, Sadie had turned around to face him, her eyes alight with an emotion that Arthur couldn’t exactly identify.

  “Mrs. Adler, we don’t have to do this. I can dance with Mary-Beth. It ain’t that much trouble,” Arthur assured her, and to his great surprise, Sadie eyed him with an almost challenging expression.

  He froze as she took his other hand and guided them both to rest low on her waist. She never removed her gaze from his own as she ran her hands up his arms and rested them on his biceps.

  “First of all, call me Sadie. No more of this Mrs. Adler business,” her eyes hardened to accentuate this command. But then her expression relaxed back into that strange look she had only a moment ago. “Now, look, we can’t exactly get away from Mary-Beth completely, but she might be sobered up just enough to leave us alone,” Sadie informed him.

  And then he recognized it. That hopeful glimmer in her eye that she hardly ever let show and that he himself had very rarely seen in her.

  So inevitably, he felt himself cave in and practically melt into a big ol’ puddle of goo.

  “If you’re alright with it, then I reckon it’s all good,” he replied finally, resisting the urge to move his hands up further at a more gentlemanly position instead of having them resting so near dangerous territory. But she had wanted his hands there apparently, so who was he to negate her wishes?

  She squeezed his arms reassuringly and moved her hands up to rest on his shoulders. It gave him a small sense of déjà vu with the entire experience with Mary-Beth earlier. But this was definitely not Mary-Beth. This was so much better.

  This was Sadie Adler- charmingly rough around the edges, attractively determined, stunningly beautiful, and otherwise an embodiment of nigh perfection in Arthur’s eyes.

  They carefully moved with the slow, swaying tune of the movement. There was an evident sense of isolation around them as if they were in their own little world. Everyone had migrated to the other side of the camp to listen to Javier’s music and to join in the singing that Karen had merrily began.

  It was just them.

  Which made it nearly impossible not to step outside those friend boundaries. She seemed to be giving him signs that indicated she wanted him to overstep, but how could he be sure? One wrong move and he’d ruin everything. But at the same time, it was only fair to tell her how he felt. It would help him get it off his chest and it would also help to end this entire game of constant helpless infatuation.

  He cleared his throat lowly, looking down at the ground between them. It was strangely hard to see due to the fact that their bodies were so closely drawn together.

  “Mrs. Adler… Sadie… I have somethin’ I feel that I need to confess,” Arthur slowly stated. He truly hoped that it wouldn’t all be for naught.

  “Would that be that you’re a terrible dancer?” her brown eyes glinted teasingly. He offered a fleeting smile in response. He couldn’t give much more than that, because he was entirely too nervous.

  “As true as that may be, it’s… somethin’ else.” Sadie tilted her head slightly, indicating her attentiveness.

  “Go ‘head.”

  “I’ve been,” he trailed off, swallowing hard as they, swayed easily. “Been having these overwhelming feelings as of late. And I only felt it right to tell you ‘bout ‘em. ‘Cause they’ve been ‘bout you,” Arthur admitted, avoiding Sadie’s face and instead focusing on something in the distance.

  “I’m terribly afraid that I’ve began to fall in love with you, Sadie Adler,” Arthur finally exposed the root of the entire conversation, assuming that it was time to be a man about it.

  “It’s not right. And certainly not fair to you. I just knew that the right thing to do would be to tell you so you could be, I don’t know… Warned, I s’pose?” Arthur chuckled humorlessly but quieted soon after.

  He had done it now. There was no turning back. No way to take back what he had said. At least now she’d know the truth.

  But before he knew it, a gentle hand guided his head back to face Sadie’s. He had certainly expected some sort of hand contact, but not exactly this particular kind. He looked into her eyes bravely, preparing to face the fire.

   There was fire, alright. But not the kind he expected to see. This was a much more preferred, yet scarier sort of fire.

  “Arthur Morgan, what if I told you that I may have those same sorta feelings for you?” Sadie spoke, a slight smile tugging at her lips.

  Almost immediately after that admission, Arthur was hyper-aware of their nearness. His nose almost touching hers and their lips only a few inches apart. Her fingers were threaded into the short, thick hair on the back of his head before his locks met the leathery surface of his hat.

  Warm breaths of the sweet scent of her chewing tobacco washed over him with every exhale and the intense expression on her face only served to bring greater attention to her beautiful chocolate eyes.

  He almost unconsciously leaned a little closer to her and that said breath hitched upon his nearness. Their noses were definitely rubbing against each other now and he could almost feel her lips against his.

  “And would you mind terribly if I, um… Acted upon those feelings?” Arthur asked and felt his lips barely graze hers as he spoke.

  “Not at all,” Sadie told him, her eyelids nearly falling shut with her gaze upon his mouth as her lips parted a bit in anticipation.

  But he had to make sure that was what she definitely wanted.

  “I’m gonna kiss you now. Is that alright?” She groaned in evident frustration.

  “Screw this,” she mumbled under her breath before she finally met him in the sweetest of kisses. It was unlike any he had ever had before and would likely remain permanently unparalleled. Well, unless she kissed him again, that is.

  Arthur’s grasp tightened around her waist, drawing her a bit closer to him. She slid her hand down the back of his head and gripped his neck firmly. Her other hand found itself on his chest as she carefully and deliberately kneaded the muscle beneath her fingertips.

  He lightly squeezed in that place just below her waist where she had previously guided him, savoring every moment with the reverence deserved for such a beautiful thing.

  “You was sweet on ‘im! I knew it!” Karen suddenly exclaimed. Arthur immediately pulled away, a bit embarrassed at being caught because he knew within a very short time that his and Sadie’s most recent development would be the latest camp gossip.

  Arthur looked down at Sadie and almost completely forgot about the humiliation that was surely going to soon be brought down upon them. Her face was lit up in some flame that equally danced between her usual challenging anger and the magnificent sensations that they had enjoyed just a moment ago as she glanced between Karen and him.

  After a second, however, she ended up pushing down the flame for him in favor of chewing out Karen.

  But not before she gave him a mind-blowing kiss of such intensity that completely blew their first kiss out of the water.

  “Yep, we’re together. Whatddya got to say ‘bout that?” Sadie boldly pushed forward in the conversation as Arthur tried to get his bearings.

  Karen glanced between them both, and Arthur could see her suppressing a grin simply because of that humor-filled twinkle in her eye.

  “‘Bout time.”

#Sadie Adler #Arthur Morgan #country #romance #cowboy #cowpoke #gang #camp #red dead redemption 2 #red dead redemption #rdr2 #arthur #Morgan #Sadie #Adler #mary-beth gaskill #Mary-Beth #Gaskill #karen jones #karen #jones

[nate-the-ok]

Sugar Napkins Glass

One of my larger projects, written in a particular mood, then I got out of the mood. Lost interest. Its a time investment, fair warning

Sugar, Napkins, Glass: Chapter 1

           Scrape. Scrape. Scrape. The things sea air does to cream cheese.

           Scrape. Scrape. Scrape. (Three more furious scraping sessions)

It was late evening on the isles of Costa Marco, and Greg Sattle was deeply contemplating how drowning actually felt as he psychologically held his nose and cleaned the day`s cream cheese stains from the floors of his seaside café, The Port Side. He certaintly never imagined himself as the owner of some cream-colored scene out of a Martha Stewart Magazine, but crazier things have been done for love. Well perhaps not, Greg thought to himself. Ships were launched. Hundreds, perhaps thousands have died. But no one surely would subject themselves to ten years of imprisonment in a coffee shop. Her name, as apt as names go, has changed over the years. First, it was Elizabeth. Then, it was Liz. Then it was Ellie. After that it was Mom. Now its…well there are a plethora of profanities on Costa Marco relating to nagging old sea hags.

As the sun set over the ocean waves, bubbling and rippling the light from a distance, inducing a trance-like state for all of the barely clothed onlookers, Greg scanned the beaches, reigning down his mighty judgement upon all of god`s creation.

“Perverts. Sicophants. Mankind is a disgusting thing. All of these people, living artificial lives in artificial clothes, with artificial personalities, having sex with each other and drinking and lazing about. The fat jiggling bipeds live meaningless lives, consuming and consuming and consuming. A colony of walruses lives with more honor”

While deep in his sociopathic rants, Greg`s only son and heir to his legacy, Samuel, sauntered over to his father.

“Hey uhh, dad”

Greg hated his son. He was positive that he was the dumbest person on the entire island. No, the entire planet. It wasn`t even that that bothered him. It was his stupid, rage inducing manner of speech. It was a cross between the calm, swaying way of the islanders, and a lifetime of listening to the worst music god ever created. It was like listening to a four year old whine about having wet himself for 23 years. There were many occasions where Greg would chuckle to himself as Sam stubbed his toe on a door, or got beat up by a gang of street thugs. Ah the glories of cosmic justice he thought to himself. Now he approaches, likely to ask for something, as all weak willed individuals do on a regular basis.

“Yes Sam?” Greg said with obvious disdain, mocking Sam`s imperceptiveness, and crying on the inside that his son would always be, that stupid.

“I was just wondering if you wanted to loan me like uh…fifty bucks?”

Another thing that bothered Greg about Sam. He had zero charisma. He came off as needy and useless as he actually was. The only job he could ever get, was washing dishes at the cafe, which somehow, he still showed up late for. You couldn`t send him to military school to straighten him out, because they`d probably kill him for being such an annoying little shit, and say it was an accident. It was that part, that he regretted that his son would die, that really bothered Greg. Why god? Why other than by blood relations should I care about this…

“What exactly for?” Greg retorted

“Um…Im taking a girl on a date and I uh…need some spending money”

It was here that Greg paused. Surely, with this small investment of mere material gains, perhaps this will finally change sam`s silly ways. Hopefully he falls in love with this girl, and eventually she breaks his heart, that always toughens up a man in the end. Good god was sam a virgin? It`s a distinct possibility, but how could he know? Sam never confided in Greg. Ever. What the hell. Maybe it`s worth a shot.

“Sure, here…consider it a bonus…actually it`s not a bonus you`re a terrible worker and if you weren`t my son i`d fire you”

“Thanks dad!” Sam replied with renewed elation, as he scurried out the door, hopping into the old convertible Greg had gave him for his nineteenth birthday. Another failed attempt at manning him up.

“Maybe im just a shitty parent” Greg said out loud to himself.

Maybe he`s a lot of shitty things. However, that`s not nearly the most important part of this story.

“Oh a whisky oh a danny, when will the whisky run dry?” Bellowed each member of the small crew. Caribbean lobsters were rare, but in recent years, their populations blossomed, for almost unfathomable reasons. Regardless, dozens of fishing companies cropped up around Costa Marco, looking to cash in on a commoditiy, which pound for pound, was more valuable than gold. Of this small crew of the “Sandy Boot”, there was Rook, the boats` captain. He was a truck driver, for more years than he cared to remember, or forget for that matter. When the sea called to him, he remembered childhood stories his grandmother told him, of sailors and pirates, of heroes, and most importantly, drunks. Those decades of sitting in the cab of a truck, passing by non-descript highway rest stops and meaningless landmarks gave him a hunger for a real culture, and companionship. Sure there was the occasional bar-room hookup, as many as a guy as old and as fat as him could get but…he wanted a friend. More than anything.

           Rook did the song justice, and drained the last swig of whisky from the clear glass bottle. Happily giggling as he spun the thin aluminum wheel around in the cabin making a course for home, while the other members of the crew scoffed in sarcastic disappointment. The small lobster boat only cost the crew a collective fifteen grand to purchase and insure, but had already made them incredible returns. None felt the weight of that more than Trip, the crew`s most experienced fisherman, but also the poorest. You see, Trip was a local to Costa Marco. His ancestors were slaves, and each preceding generation were slaves. First to white men, then to oppressive governments, then to drugs, and finally, to the sea. Many of the ethnic locals to Costa Marco are fishermen. But not all of them were ever good fishermen. All of them, save for Trip. To anybody else, he was just another kid who knocked some poor girl up, and ruined the rest of his life, trying to take care of a kid. To Trip and Louisa, they were in paradise. Sure they lived in a small apartment by the docks. Sure they didn`t own a car, or even have a checking account. What they did have however, was the kind of love that we all refuse to believe is real, and a beautiful baby boy to match. Their life went as followed. Trip would get up early in the morning, and join the rest of the crew on the boat to fish. Louise would wake with the sunrise and feed their child, sipping tea and reading books, gossiping with her neighbors on the beach behind their home. As the sun went down, she would build a fire, and cook a meal of chopped fish and island fruits. When Trip returned, he would walk onto the beach, lay on the sand next to his wife, take his son in his arms, and they would laugh until the fire left their minds, and fell to embers. When the clock struck ten, the three of them would settle down to bed, and the process would begin again. I`d wager that at the time, since Trip had finally been able to bring in good money, they were the happiest people alive.

           As that rusty old boat pulled into the docks, and Trip called to Louise, Margo was tying off ropes, and looking over cages that had been damaged, eager to repair them. She was a kind of inquisitive, thoughtful human being that had been completely ensnared by the mere concept of rope in general.  She could not explain just how-hold on a second, a woman? On a boat? Believe it or not, yes. A woman on a boat. Perhaps it was because Rook`s guilty pleasure was staring at her ass when she pulled a cage up from the sea. Perhaps it was the fact that on Costa Marco, everyone was too laid back to care at all. In reality, it was the mutual understanding between workers, that if you wanted the money, you worked hard for it, and you weren`t a total bitch, then you could fish like anyone else. It was that kind of atmosphere that Margo really craved. The kind of togetherness and happiness that was alive in the isles of Costa Marco. She could walk the streets on a Friday night, and join any party she wanted. Smile with whoever she wanted, laugh with whoever she wanted, and drink with whoever she wanted. It was her other craving though, that drove her to the fishing industry, and to the seclusion of the house she was able to purchase, just outside of town.

           Cinnitar. A strange name for an incredibly popular opioid. It`s popularity wasn`t in it`s nature or it`s flawless marketing. It`s popularity was based on it`s safety. Margo would walk home from the boat after Rook distributed the previous day`s pay, spend a third of it on Cinnitar, and crash at her place, unwinding slowly into a peaceful, yet dreamless sleep. The gimmick associated to Cinnitar was that no matter how much of it you took, you couldn`t die, and there were virtually no side effects. While initially created to humanely kill family pets, when the formula was released to the general public, crafty chemists soon realized the drug`s massive potential. Margo had a massive amount of reasons to take the drug, but only one that she really couldn`t get out of her head. Her Abortion. Breaking up with Grant. She wasn`t supposed to feel guilty. It was the right thing to do. She was taking control of her body, and her life. Where did that ever get her? Where could it have gone? These kinds of questions only frightened her more when she knew Trip`s story, and watched his family eat dinner on the beach a hundred times. She wanted that, more than anything she wanted that, but she made that choice a thousand years and a thousand miles ago, and there was no way to go back. So it was here, that she would lay back on the hammock, ladle some Cinnitar into her arm, and imagine she made the choice she wanted, maybe even the right choice.

           Suddenly, the newest member of the crew, Spencer, was knocking at her door. Margo couldn`t even stand to respond, and hoped he would just go away. She only ever invited him over along with the whole crew one time, as a housewarming party, but besides that, she had been a hermit. Spencer though, was persistent, knocking away like an idiot, because he saw her going in there…which yes, means that he followed her.

“Oh well, I guess she was just tired from fishing today. It was pretty hot out” he sighed to himself.

           Margo relaxed back into her hammock. She liked Spencer. As far as guys went on all the islands, he was pretty cute. But it had only been…two years? Since she up and left her home in Georgia to find her way in the carribean, just to throw herself at the map and see where she could stick. It had been a long time, she thought. Maybe too long. Maybe she should give Spencer a shot, she thought, but before she could explore that line of reasoning, another wave came over her, and she was further back in that hammock than ever before, further back in her past and her guilt.

           Walking home at night on Costa Marco is a very surreal experience. There are Boas hanging in the trees, pigs and dogs scurrying about, and when you hit the city, it`s a complete paradigm shift. There are vibrantly dressed locals and self-proclaimed locals dancing and drinking and laughing, jabbering and swooning to the hastily strummed guitars and battered drums. When Spencer left that small but happy place in the world, he turned down the many streets until he reached his own little cobblestone corner. Really a treasure of an abode, an old colonial townhouse, shoulder to shoulder with the infinite, but not quite well laid out rows of the other townhouses. He turned the old iron key, creaking open the heavy wooden door, into his own little grain scented shelter. Throwing wood into the fireplace, and firing up his laptop, he began to peruse his greatest passion… bread. Artisan, hand crafted, wood baked, the boy was obsessed. You see, Costa Marco was surprisingly devoid of this kind of bread industry. No dish, local or otherwise served or prepared on the islands required it, in fact, one would be looked upon with a small amount of disdain if seen eating a sandwich. This kind of atmosphere suffocated Spencer. He wanted to share his passion for bread with everyone he knew, by opening his own bakery. You could imagine by this description, that Spencer was a simple kind of guy, but in a magnificently pleasant kind of way. Spencer had spent most of his life travelling, as his father and mother were both in the navy, which meant that for the most part, spencer grew up on naval bases and with other navy kids. They all wanted to follow right in line with their parents, as disciplined and honorable scholars, pilots, or sailors. Spencer wanted none of that. All he wanted, was his bakery. It is hard to determine when, where or how he became obsessed with bread, or why frankly anyone cares, but all this interest is a testament to, is the kind of purity of heart Spencer possessed.

“Just a few more weeks” Spencer muttered to himself with a smile,

“And they`ll all see”…He trailed off, sensing he was tired, and rising to his bedroom. With each thunk of the heavy wooden steps he thought of Margo. How pretty she was. How her hair glistened in the midday sun. How the waters rolled off her skin. Yes, this is love, he thought.

           The crew of the sandy boot were a lively bunch. The money was good, but what would it mean if they couldn`t buy paradise in…paradise. Poor old Greg was no exception. As he forked the thin steel key out of the decrepid lock of the café, and wandered over to his old Toyota truck, he began for the first time in his life, to seriously examine the choices he had made. For an inimaginable amount of time, Greg was locked in his relationship with Liz. Funny. He hadn`t even called her that in his thoughts in years. He could sense it. Just like how he sensed some asshole slowly crawling up his tail light on the old highway.

“Why I oughta” Greg snarled to himself, well aware that he only said that due to the fact thousands of other faces on the televisions did before him,

           What he “oughta” do became less and less clear. His stream of consciousness was inundated with images of graphic, brutal violences he would inflict on the morally devoid creature that parasitically perched itself on his mechanical posterior. While making a curve on the old road, he caught a good glimpse of the driver in his rear-view mirror. It was just some...average young woman. Really nothing of great stereotypical or demonstrative worth. Suddenly, a wave of sympathy overcame Greg. Maybe she was just having a bad day. Maybe she was just angry about something. Maybe he had tailgaited her some time ago, and this was her form of revenge. Maybe, and entirely possibly, she was thinking the very same thoughts he was in his car, driving home late at night. Wondering about all the things he had done, the bills he had to pay, or the big decisions he would have to make. And a big decision, he certaintly did have to make. And it would pertain to whether or not he would stay with Liz.

           It wasn`t like it was rocket science. Greg wasn`t always this spiteful, this mean, or even this domecticated. Liz hated camping. Before he met her, he could barely stay out of the woods.

“Yeah, Camping. Another thing to look foreward to when she`s out of the picture” Greg said aloud to himself, in rhythm with the soft country music on the radio.

“And that stupid kid of ours. He can be HER problem”. His voice began to rise with elation, as if the lightball was slowly coming on in his head.

“And I can finally smoke a cigar, inside or out…Hell ill be sure to ash`em right in the carpets”. The rhythm was infecting his reasoning, a little song being invented as he talked more and more.

“Oh yeah you bet it baaabay, that I`ll be smokin` up the town…do do do, pah do do pah pah… Oh yeah won`t be a clean carpet arooooooouuund” He laughed and tapped on his wheel as he sang his little song, all the way up his driveway.

           Greg didn`t even bother to go in the house anymore. The ol` salty sea skank (his favourite colloquialism), would always be there to ask him how much money he made at the café that day.

“It was your idea bitch, and you`d know how much we were making if you ever left the house”

Greg pondered that hypothetical strategy in an argument as he walked into the shed, and flicked then lights on. Upon the table, lay his only true love. His beautiful bearded lizard, which he named Tequila. Greg…Greg was the kind of guy who loved to watch things. To be in control. There was nothing Greg loved more than to feed Tequila, in the morning before he went to work, and at night when he came home. Despite the fact that all the simple lizard ever gave him was the occaisional eyeball lick, or even a rare nibble on his fingers, Greg interpreted that as true affection.

“Oh little Tequila, you look so hungry!” Greg said, opening the cabinet above the lizard`s massive tank, and pulling out a small colony of grasshoppers.

Greg thought for a moment as he fauned over his pet, and smirked when he said, “So hungry that these little sons of bitches…might not be enough”

Greg put the grasshoppers back in the cabinet, and pulled another tank up from the ground across the floor. Within, rested half a dozen garter snakes, just now becoming startled at being lifted on the table.

Then, with the methodical preparation of a serial killer, Greg donned a leather apron and a pair of leather gloves, grabbing the fattest snake from the tank, and sealing the rest away. Greg took time to examine the creature, ensuring that it wouldn`t be strong enough to possibly hurt cute little Tequila. Of course none of those snakes stood a chance, but even a scratch on one of his stubby little legs would deeply disturb Greg. He gingerly placed the snake in the opposite end of Tequila`s tank, pulled up a chair, cracked a beer, and just watched.

           Tequila was quick to take notice. It wasn`t very often that he had roomates. The new company was very exciting, but quite strange. Like an innocent, scaley puppy, tequila plodded off of his log, and towards this new arrival.

“Hold on a moment” Tequila thought to himself, slowing his pace as he analyzed the scent of the creature. He approached with caution…and a feeling…came over him…

           Within a flash, bits and pieces of his new friend were strewn throughout the sand, a chunk of it`s torso sliding down his gullet.

“No…Not Again!”

           Greg was sufficiently appeased by this display, and took the time to clean the cage while Tequila was occupied with his food, and changed his water.

“Isn`t it maaaaagic” Greg sang to himself, as he closed down the shed, and turned off all the lights, only dimming Tequila`s light in his tank.

“He gets scared of the dark…musn`t do that to him” He muttered, having thought about it and said that phrase a thousand times by now, it had become more of a routinely incensed nervous tick, for now  Greg would have to actually go inside his house, and face his wife, which especially as of late, had become thornier than Tequila. Yes, thornier. Nothing else… weirdo.

           Greg walked up to the bug screened back door, and as he climbed the second of the three steps, the light above the door came on, which meant that Liz was fast approaching, likely having seen Greg leave the shed. He opened the door, with her standing in front of him, crossing her arms and staring at him with pursed lips. She always had a flair for the dramatic. Never seemed to like existing in a state of calm or contentment. As far as Greg knew, she loved to be miserable and combative.

           Greg wasn`t really in the mood for one of her fits. He knew how the argument would go. He knew exactly what she would nag him about. The Café isn`t making enough money, the house needs renovating, you need to spend more time with sam, you need to work out. It was the last part that bothered Greg the most. His physique had never been exemplary, he knew this, and he thought she knew this. Where did this desire for a six pack and biceps appear? When she started to have to shimmy through the closet door sideways?

           After a single, tense moment, Greg simply put his keys on the hook beside the door, and walked on by. Sure it required one awkward shove, and really did nothing to appease Liz, but what was the point? All she wanted to do was argue till the sun came up.

           He casually walked over to the kitchen and pulled some raw fish he had bought from the market two days earlier, prepared a skillet, and began to sear it on the electric oven, not expressing a single emotion aside from blank disdain as she walked in, still pouting about…well he didn`t even bother to find out.

           He kept standing over that fish, casually turning from side to side as he grabbed various spices off the racks beside the stove. Ultimately, he found her performance entertaining and predictable. She had done this a thousand times. She would continue to do this a thousand times. It had been years since he stopped wondering what he could do, what he could say so she would finally hug him after a long day of work…again Greg felt regret.

“How terribly attached to a terrible woman have I become? I would be so much happier if I just…left. But I can`t…How fickle the heart is”

           He remembered when they first moved into the house. They had arguments yes, but they were small, never lasted long, and were always resolved. He thought that was the sign of how resilient they were as a couple. Over time though, with the innumerable failures of Sam, the highs and lows of the café, the hurricane…Their arguments grew more fierce. They could argue for hours. First it was a low rumble. Then it was a scream. At least he`d get the occasional “I love you” from her. Nowadays, he couldn`t even remember the last time he, or even she said it.

           He could remember the last time they cooked together. It was beef stew. He remembered the sound of her laughter as they casually splashed the red wine into the broth and their glasses. He remembered how warm she felt in his arms as they fell asleep on the porch, stinking of wine and spilled stew.

“Yes…that was the last time we were happy together” he thought to himself.

           He slid the fish off the skillet and onto a pan, turning around and placing it on the table, unsuprised to see he wife still standing there in the doorway, maintining that blank, judgemental expression. He sat down, pushed the plate to the side slowly, and motioned for her to sit down. Slowly, she rose from her stance, and took the chair across from him. After a long moment of silence, and losing the staring contest with the tribal figurine in the middle of the table, Greg spoke.

“Aren`t you tired?” He asked, deliberately, implying so much with so little.

In complete understanding of the implications, she replied

“I…Yes… I am”

“How long has it been…since you were actually happy to see me?” He asked, having completely forgotten about the fish growing cold beside him.

“Too long” She curtly replied.

There was another long pause as Greg began to feel a wash of emotions come over him. He really loved her. There was no denying that. He began to process the thought of her not loving him, images of her leaving, of her looking away when he passed her on the street. It began to destroy him in ways he couldn`t imagine. He couldn`t stop it, he had already set in motion.

“ Do you still love me?” He asked, having asked a thousand times before in the past as a rhetorical question, always replied with “of course idiot”, or “you know I do”. This was the first time he really meant it, and really wondered. And it really hurt.

There was another long silence. Everything felt colder, and darker to Greg. His life, and his worldview were hanging in the balance. The fact that she even took a second to consider sent him spinning. It felt like a knife was being pulled out of his chest, the sheer anticipation of what he knew would come next.

Liz rose from her chair, and took a picture off the wall. It was from years ago, when the whole family had taken their first vacation together. Greg was standing over Liz, his hands on her shoulders, as She was sitting on a canoe, sam in her arms, still a baby. She came back to her chair, and put the picture on the table, staring at it for yet another agonizing eternity.

“I loved you for who you were…but not for who you are”

He could not think. He could not speak. He responded as blankly and as simply as he could muster.

“In that case…I want you out of the house by next week”

“What? Greg that`s completely unreasonable” she said, which to Greg indicated that she wanted to go, and she wanted to for a long time. It also enraged him for some reason, that she would have the gall to break his heart, and still ask for reparations.

“I don`t particularly care. Actually, here`s the deal. I`ll give you that goddamned café, and ill keep the house, which I paid for by actually working at MY café. I swear to god if you say it`s somehow yours to give, the only claim you have was that it was your goddamned idea. It`s in my legal name, I did all the work to get the land, to build the damn thing, and still ran it for ten years. Take whatever damn money you`ve got saved and get an apartment in town. Maybe you`ll find a skinny Cuban guy to sleep with while you`re there!” Greg yelled.

“Just…fuck you Greg. Fuck you.” Liz replied, tears streaming down her face as she ran upstairs, the clunk of her suitcase slamming to the floor. Greg didn`t care. This was the hundredth argument they had gotten in, and he was making sure this was the last. He was angry, but only as a way to drown out just how upset he really was.  

The sound of the suitcase hitting the floor, of dressers flying open, was the melody to which Greg went on his laptop in the living room, and electronically transferred ownership of the café over to Liz. He promptly went into their bank account, destroyed the split account, taking what was his, and establishing his own account. “Hmm…She only has $38,000 left…How did she even earn that much?”. He didn`t bother to find out. He had now financially cut her out of his life. The wonders of the internet.

There was a pang of regret in Greg. Perhaps this was too extreme. Maybe it was, but there was no coming back from what he just did. Those two minutes of conversation could have gone a thousand different ways. It began to feel like he chose the worst way possible. All he wanted was for Liz to love him again, but instead, he pushed her away. Was it justified? After years and years of these arguments maybe it was. He just felt like he needed to…pull the plug, so to speak. Just to cut it off and end it. So, he reasoned, like any other case of amputation, it would hurt, but in the end, he would be better off. Still, he wouldn`t have an arm. That was ultimately the question. Would Greg rather have a cancerous, venomous part of his life that made him miserable, or not have that at all? What was worse? What Greg did know is that it was too late to wonder. He had tried medicating for decades, with know sign of remission. Now, Liz was coming down the stairs, and Greg began to be so upset that he couldn`t think of any more medical juxtapositions.

What was worse was that she didn`t even look at him when she went out the door. All he could yell at her was that the Café was her responsibility now, and she`d have to find a way run it in the morning. He remembered the keys in his pocket, and threw the café key in her car as she opened the passenger door to throw her suitcase in. She still did not look at him. She refused to look at him. Even when she was pulling out of the driveway, She didn`t even look towards the house, and sped off to town. So Greg stood there, on the porch, and for the first time in fifteen years, he cried.

It wasn`t like how he imagined. The house didn`t feel free. A weight wasn`t lifted off his shoulders. It felt empty. Like there were still parts of it that were actually hers. He wanted to call her. He wanted to tell her he was sorry, that she should come back and they could talk things over. It was too late though. He knew her. She would take this whole incident to heart. She would go through with it, regardless of how she still felt about him. The ultimate issue was that they both loved each other, but they couldn`t stand each other. It was a sick, unhealthy way of existing, and Greg sought to excise those feelings as he cleaned up the bedroom and the bathroom, putting whatever she left behind in a box, which he was debating either burning, burying, or throwing at her whenever she found out where she lived. Fortunately she was pretty good about it… in fact it was too good. Maybe she had rehersed this. Maybe she was just waiting for this argument, the go ahead, the justification to finally leave. She had to have been thinking about it. Way more than he actually was.

           The reality was that when you`re married to a woman for thirty years, she accumulates more crap than she could possibly fit in one exceptionally large suitcase. She took the essentials, her clothes, her jewelry, so on and so forth. What did she leave behind? The kind of things that hurt to still see. Photos. Letters. Little arts and crafts, any kind of sentimental object.

“Regardless” Greg said to himself.

“This was going to happen one day or another…just when and how were the only questions…doesn`t change the fact that I still feel like shit about it.”

There really isn`t anything he could do except just sit on the bed, and imagine what life would now be like. Where his fit of rage and honesty really put him. He didn`t have a job anymore. That was something to consider. What could he even go for? He had a degree in business management, and sociology. He had years of experience running small restaurants. Those kind of credentials don`t get you far in this kind of a place. What really mattered was that he was old, fat, and…didn`t have Liz. He felt guilty about not being more sympathetic. About not feeling at all bad for essentially kicking her out in the middle of the night. It was just…her words. I loved you for who you were…not for who you are”. She had, without any kind of anger or impotice, said the most hurtful thing Greg ever heard in his life. He regretted ever complaining about her, even though that complaining was mostly to himself. He was angry, shocked, and plunged into this deep pit of depression all in an instant. The fact that he suddenly lost control of his emotions wasn`t forgivable but to Greg…it was understandable.

                                                 -----------

 Greg awoke the next morning, with a pain in his chest. The knife wound from earlier had moved to the center of his chest, slowly ripping and tearing. It no longer felt metaphorical. It was a literal, real pain, and as he saw it… it was all his fault.

“What am I thinking?” he said to himself, squinting his eyes as he sat up in the morning sunlight.

It was eight o`clock in the morning. He normally got up at six to get to the shop and open by seven, but what the hell. It`s not his problem anymore.

“I am a grown ass man and I`m pining after that hag?”

Oh god of course. The only reason he was sad was because he only chose to remember the good parts of their marriage which to be honest, were just as she described. They started good, and tapered off around… jesus a quarter of the way through? Did he not remember the endless, pointless, and frustrating fights they would get in? How she would blame him for how Sam turned out? No. He shouldn`t feel sad. The only reason he does was…human nature.

“Yeah… that`s gotta be it.” Greg thought.

He got up, and went through his typical morning routine, plus a mug of rum and fatefully, a cigar on the porch. As he took deep, long tokes on the sweet treasure he had denied himself for years, he began to remember what kind of a man he really was.

“Just getting in touch with my ego. It`s what Freud would want”

Suddenly, he remembered his only friend, and ran to the shed. He scooped up little Tequila from his tank, and placed him in a basket (formerly used for bath towels…why would you want a smaller towel? Why not just the one size towel? Another annoying mystery of Liz) beside him, pouring him a little dish of rum.

“This is the life eh Tequila? A bit of rum, the lazy island breeze, and the cool morning sun…I just feel like staying right here. Doing absolutely nothing. In that way I guess we aren’t that different eh little man?”

Tequila had already taken a few sips of the rum, and began to feel groggy, making a movement with his head that appeared to Greg as a nod.

“The food god has poisoned me…the sweet smelling liquid was a deception…”

The spiny lizard felt the warmth of the sun on his scales, and reminisced on the few times he ever saw the great ball of orange light.

“Perhaps I am dying…why else would the food god bring me here?”

Hours indeed did pass. The sun rose, and all the island birds were chirping and cawing. Greg used to think it was an annoying racket, but now, a little buzzed on the rum and having meditiated in this state for some time, it was a chorus, more beautiful and sanctified than any church choir he ever listened to as a kid.

Greg felt sore, and decided to rise from his seat, and noticed that Tequila had finished his bowl of rum, and now was listing around his basket, attempting to escape.

“I think it`s high time I did something…that I expanded your perspective”

He picked up Tequila, and brought him in the house. He had never left the confindes of his tank, save for the one time Greg brought him out in the yard to run around a little bit. He gently laid him on the couch, set out a plate of pre-killed grasshoppers and a dish of water, and closed the door behind him.

“I`m just curious as to what the hell happens” he giggled to himself.

“Also as to what…has happened”

He grew morose, and finally decided to assess the damage on what happened the night before. As he was pulling out of the driveway, he questioned for but a moment, the soundness of the decision to let Tequila have his way with the house.  Before he could consider that for any  longer, he saw Sam pull into the driveway, or attempt to. For the first time in his life, Sam looked truly angry with his father. Greg sighed, and pulled back in the driveway, getting out and leaning against the bed of the truck as Sam pulled in himself.

“Hey Dad can you tell ME what uh, happened last night?” Sam said, with a kind of difficulty that made it very apparent he was inexperienced with this emotion.

“When did you find out?” Greg said, with the kind of calm respect he never gave to Sam. He was innocent here. He deserved to be treated with respect when it came to this, of all things.

“Last night Dad. Mom`s staying at my place right now” Sam answered, still pseudo angry with Greg

You mean the apartment I pay for? Greg thought. No. This wasn`t the time for bitterness or sarcasm about anything. Not with Sam.

“Sam, I know you`re a man and you have a lot of things of your own to worry about and pay attention to but…you must have known this was coming”

“OF COURSE I did dad! I just never thought you would be the one to…do it. And that way? Do you know how mom feels right now?”

Greg sighed heavily, and moved to the porch. Sam followed, eagerly awaiting his father`s answer. Greg sat back down in his chair, and sparked up the short cigar he had been working on since the morning.

“Come on Sam…Sit down” Greg motioned to the other seat, formerly Liz`s seat, back when he and Liz used to do things like that together. Sam complied, and pulled the chair over to sit beside his father. Greg looked out at the island and the jungle, the ocean and the birds flying over the canopy. Sam sat staring at his father, incredibly nervous as to what he would say next. Greg looked over, and began.

“As you know very well, your mother and I loved each other very much, and that`s how and why you came about…but that was a very long time ago. Now we just make each other miserable, and we just need to go our own directions”

“That still doesn`t explain why you were so fucking rude about it” Sam said, calmly responding. It was the first time he had ever cursed in his father`s prescence, and frankly, it impressed him.

Greg took another cigar from the wooden box, and waved it as an offering to Sam. Sam nodded, and awkwardly fumbled the lighter as he lit it up. He coughed, and took the cigar between his thumb and index finger, resting his arm on the arm of the chair, the way all the mob bosses did in the movies.

“You know what kid…you`re right. Maybe it was a bit much for me to have done what I did and said what I said the way I said it last night. I can`t take that back…but you know what? If I did it any other way, your mom and I would have second guessed it, gotten back together, and six months later I`d be thinking about doing the exact same thing again. I know it was a shitty thing to do but…that`s how your mom and I are. That`s how it would have worked out either way”

Sam didn`t seem satisfied with the explanation, and kept looking off in the distance, waiting for a further explanation.

“Listen, just help your mom out for a few weeks so she can find a place and get back on her own two feet. I assure you, after all of this is over, her and I are going to be far better off, and you`ll start to see that in both of us”

Sam continued to stare foreward, but then began to speak.

“I just can`t understand it. How two people can be together so long and now…it just happened so fast”.

“Yeah kid… it still kinda feels like just a…nightmare right now. Like it hasn`t really happened”

“Do you still care about her?”

“I`m…I`m not sure”

They now both stared foreward. For the next moment, Sam put the cigar in his mouth, stood up, and went to his car without saying goodbye. Greg couldn`t imagine it. He had lost Liz, and now he wasn`t sure if he had lost his son. It felt wrong, but he indulged his desire to ash his cigar, which had gone out in the long pauses of his conversation. He leaned over the chair to the rug, made two little eyes, and pondered what kind of face he should make. Had everything happened the way he thought, maybe it would have been happy. Had he really and truly regretted his decision, it would have been sad. All he could accomplish was a long, straight, simple stroke along the pattern.

                       There is a kind of surreal nature to the inside of Spencer’s bedroom. The junglewood timbers and the two hundred year old stonework of the roof are the first things he lays eyes on in the morning. When he gets up and looks around, there is a computer, and a primitive modern plumbing system jammed into the old washroom. The space felt hijacked by modern amenities and the ever demanding creature comforts of a technological generation. As Spencer rises, he is careful to have a steady hand as he shaves with the straight razor he bought at the old market when he got off the boat, appalled by the apparent lack of multiple blade technology. While it had been six months since then, and his aim had improved, not a week would go by before he would give himself a solid nick on the jaw, and he would be reminded of this embaressment when the salt of the sea was splashed in his barely visible wound.

           He was always a hard working kid, who quickly got over the whole “up ���for dawn” moans and groans that were associated with being a professional fisherman. It took a particular kind of talent to get in his fishing overalls and his graphite grey hoodie, make a decent pot of coffee in the five dollar French press he had to work with, and head down to the docks in time, all with only three lights in the house.

           While it was dark in his house, when Spencer began to walk the streets is when his childhood fears really began to resurface. At least at night the darkness was always dulled by the sound of music and the songs of drunken tourists. This early in the morning, most everyone who was out the night before was holed up somewhere, or was enigmatically dumped in a gutter, resulting in more than one occasion when he would accidentally kick one. The resulting groan would scare the hell out of Spencer, sending him nervously jogging down the street for a moment, before he looked back and saw a tattered figure slowly shift on the ground. The sight gave him no relief, but he endured.

           The morning air in the town of Tileo had a bitter, metallic tang to it, which began to mix with the smell of dead or dying fish and sea air as he approached the docks.

“soon… it’ll be cinnamon… flour… rye” Spencer said to himself, panting as he shuffled towards the docks.

           Rook was always the first to greet the crew as they arrived. He didn’t wake up any earlier than the rest of them, he just slept in a little house by the dock where they docked the boat, always fiddling with a lobster trap or studying the weather reports when Spencer walked down the dock and jumped on the boat.

           “early as always” Rook slurred, not taking his eyes off the monitor.

           “I thought we established that you liked that kind of thing” Spencer slurred back, stacking the fixed traps on the back of the boat.

           “I do, but one day that enthusiasm will kill you”

           “trust me man, if the money weren’t good, I wouldn’t be so enthusiastic” Spencer replied, standing up to put his gloves on and give a cordial wave to Trip as he jumped on the boat, only a few minutes later than Spencer.

           “Hey Trip how`s it going?” Spencer asked, in the way he had been for the past four months. It seemed too sarcastic, too obnoxious to say “good morning”. There was an unspoken pact agreed upon by all the crew members to avoid the phrase in general.

           Trip gave Spencer a hearty pat on the back, and leaned over to help him drag in rope.

           “Feel good enough to make some money…shit it`s colder than a witchs’ teat today”

           Spencer was proud that he taught Trip that phrase.

           About fifteen minutes later, Margo appeared, quickly plodding towards the boat, hood up, her hands shoved in the pockets of her hoodie.

           Ironically, she was the sunniest of the crew, typically buying something for the whole gang so they wouldn`t have to fish on empty stomachs. Today, it was a plastic netted bag of oranges.

“Thanks darlin’” Rook muttered, catching the orange as she tossed one to each of the crew.

           A few more moments were spent organizing the tackle and throwing overall straps over shoulders, and then Rook gave the word to cast off.

           The rhythm of work had become as automatic and unconscious as breathing to even Spencer. It went as followed. See bouy. Throw hook. Drag up trap. Empty trap into tank. Either stack the trap, or throw it back. Really the only person who had to actually think about their job was Rook, scanning the computer screen, and his paper maps, trying to find his traps and direct the crew which traps could wait, and which traps to pull in.

           Due to the constant, straining mononteny, conversations between the crew would be running, and incoherent as they haul in their catch. Despite how this description sounds, they did not suffer at all under this strenuous labor. When each lobster dumped in the tank essentialy was another five bucks in each of the crew`s pockets, they had very little reason to complain. This kind of money, fishing easy waters, attracted drifters and shills, old hands and young hopefuls alike. The beauty of most of these fishing boats based off Costa Marco was that hiring and firing, well that was all at the captain`s discretion, weeding out all the lowlifes who didn`t meet the island`s “exacting” standards. The territorial government of the islands was almost non-existent, which led to virtually no enforcement of labor laws. Rightly so, because the fishermen of Costa Marco lived under a non-verbal, contractual agreement. To work hard, not to piss anyone off, and to enjoy life once in a while. If you were the wrong kind of personality, the wrong kind of person, hell even if the captain thought your fashion sense was abhorrent, all of these things were grounds for firing. The result? A tightly knit community of hand-picked fishing boats and their captains. Now it would be obvious to discover that most boats had some unfair preferences for their crews, locals picking locals, Hispanics picking Hispanics, black captains picking black crews, all of this was rampant and obvious, but nobody complained. It was more like a friendly competition, to see who, or what kind of person could really bring in the most cash. Which really befuddled Spencer, who finally decided Trip might not be offended if he asked Rook why he brought on Trip.

“Hey…Hey Rook?” Spencer asked, panting as he bent over to throw a trap in the water.

Rook looked up from his monitors quickly, obviously bored with his task as the weather seemed to be pretty much dead for the day

“What`s up Spence?”

“I`ve been working on this boat for a while now and…”

“Yeah?”

“I know how things are around here…Ah let me cut to the chase”

“Spit it out man” Rook asked, laughing a little at Spencer`s awkwardness.

“I`m just wondering why you brought on Trip…I mean, I know he`s a good fisherman and all, and a really nice guy, but…From what I see that isn`t what most people do around here”

Trip looked up from the back of the boat while spencer was asking his question, shrugging his shoulders and smiling, as if he couldn`t help just being an awesome guy, but his mood became serious when Spencer finished, his gaze turning to Rook.

Rook paused and stroked his salt and pepper beard, taking a quick glance at Margo, and then returning to his thoughts

“You said it yourself. Great fisherman, great guy. What else could I ask for?”

“Yeah Good point good point…” Spencer became nervous, as he now looked like a flaming racist.

“Oh don`t go shaking in your boots now Spence. I know you meant well” Trip piped up, grinning at Spencer, empathetic to his existential plight.

Spencer smiled nervously and shook his head, sighing as he bent back down to throw another trap.

           Margo, largely oblivious to this whole exchange, staring off into the ocean, readied the last hook for the morning. Throwing it with impressive accuracy, a skill that was acquired over years of experience, and thankfully carried over to horseshoes. The effects of her habit were unpredictable at best. Sometimes she would be warm and sunny, optimistic and happy with the disposition of freshly poured chamomile tea. Other times, it was exactly as a hangover should be, a writhing, seething pain in her gut and a pounding in her head that always drove her to the point of swearing off the stuff for good, and made her despise every ray of sunlight or moment of attention thrown her way. Today however, was a great day. She had long figured out the exact formula for warding off these hangovers, that being exactly seven and a half hours of sleep, with two cups of coffee and half a lemon before leaving for work. That recipe always perked her right up as she made her own stroll down to the docks. It was that state of contentment, a lack of bereavement, that was almost better than getting high itself. In this kind of condition, she was really and truly just a fisherman on an exotic island.

            As the crew halted work for the lunch break, huddling over the canvas covered interior of the boat as the midday sun bore down on them, Margo decided to make a tactical move. For almost a year and a half, she would always turn over a plastic bucket and sit between the two fiberglass benches that ran the length of the covered section of the boat. Rook would wheel around his chair in the cabin, opening the door to talk to the rest of the crew, Trip would sprawl himself out along the right bench, and Spencer would sit, with a hunched posture, nervously leaning against one of the polls holding up the canvas on the end of the left bench toward`s the captain`s cabin. In this fantastic mood she was in, she decided to sit directly next to Spencer. Within a far closer proximity than could be deemed permissible between coworkers or aquaintences. A single hand length, to be exact.

           Spencer, munching away at a chicken wrap he had constructed himself, tried to play off the gravity of such a maneuver. Surely her bucket was no longer suitable for sitting, after all a rather rotten lobster did explode near the bottom. No amount of bleach could…

           Never mind that tragedy! This wasn’t some kind of middle school panic attack he should be thrown into. Enough fanticising. Just…talk.

           Thankfully, Rook broke the slow silent munching between the four of them.

“You know Spence, you were a little right about earlier”

“About what” He calmly,, yet nervously responded.

“About how it was unusual I took on Trip”

“Oh yeah?” Spencer calmly replied.

“You see… there is a story attached to his being here”

Trip rolled his eyes and scoffed, laying back on the bench in amusement.

“About oh I`d say coming on six years ago, I was just a lowlife truck driver, travelling the mainland for no other reason than sheer boredom.”

Spencer was relieved this appeared to be a happy story, as was indicated by Trip`s relaxed posture, and apparent annoyance for hearing this story-

“Close to a dozen times you`ve told this story old man” Trip piped up packing away his belongings, quickly trying to get back to work

“Oh ho ho not so fast there man, and that`s an order…I`m telling the story and you`re going to like it” Rook commanded, pointing one of his thick, calloused fingers at Trip.

Trip dramatically slumped his shoulders, and plopped back on the bench with a grin on his face, and his hands covering his cheeks.

“You see, one day down by Orlando, after hauling a whole bed full of toilet paper, I decided that I had had enough of that shit…”

There was a long pause, when nobody would appreciate his-

“Woooooooow” Margo said

“I know right?” Rook grinned, chuckled to himself a bit, and moved on.

“I just parked the truck by the beach, and took some time to weigh my options. After a long while of just watching the um…sunset…yeah the sunset”

“Huh” Margo sarcastically snorted, fully aware of his “admirations”

“As I was saying” Rook continued,

“All of the sudden, this crazy sonofabitch just runs a ground, right on the beach, out of nowhere, clinging to the steering wheel like Ahab”

Trip now began to nervously recoil, smiling and giving one or two laughs as the story continued

“Me being the only one there who wasn`t passed out, who actually knew what was going on there, I ran over to check out what was going on”

“Ran?” Trip asked with the foxy smile that dressed his sarcasm.

“Shut up asshole I`m telling the story. How about when you tell it you can say I flopped like a seal and dragged myself across the beach ok? Christ”

The crew now laughed in unison at Rook`s flustered anger, so much so that even he couldn`t keep a straight face.

Stopping himself to guffaw every now and then, he proceeded,

“So…heh, this guy is just like…completely out of it, absolutely dead tired, and I ask him, “Hey man are you okay?”, and heh heh, this guy just said, “I`m going to be a…Father!””

Spencer laughed the loudest, Margo only laughing because his was so infectious. She had heard this story a couple times before, but she didn`t want to seem too distant.

“I know! With the dramatic pause and everything!... Jesus Christ that was so damn funny, but let me tell you, I didn’t let him know that!”

Rook settled himself, and resumed in more technical terms, talking with his hands as he described the next part of the story.

“So Trip here was hungover something fierce, and judging by the bottle in his hand, he was trying to drink his way out of it. That didn`t really help his situation, because he was almost three feet on shore at that point, and nobody else seemed to give enough of a damn to help. At that point, only a few people had whipped out their phones to take pictures of it”

“You know I`m really disappointed that I don`t get to tell this story, because I`m sure someone must`ve called the cops” Trip added, partly shameful that he was drunk, alone, at sea, which is something every fisherman knows is incredibly dangerous.

“Well they only called the cops after I pulled the next stunt…so I got the idea to just unhitch my truck, and just… push him out to sea”

“No way!” spencer interjected, amazed that such a thing could even be accomplished. He remembered a time when the whole family was on leave, and the car his parents rented to go to the beach almost got stuck in the sand. Should`ve known better.

“Yes way, so I deflated my tires a bit, and after twenty minutes of that, I just drove out and over, and ever so slowly, pushed him out to sea. Now I had either neglected to tell him, or maybe he just forgot that I was going to do this, so he was just freaking out this whole time just screaming, “what are you doing you crazy white man!”

Rook had attempted to impersonate Trip`s accent in that last part, which got a good laugh out of the whole crew.

“So once I had got him free, I got a little thought in my head, and I just said “Hey, fuck it” and I jumped on the boat with him”

“That`s fuckin insane man” Spencer replied, noticing Margo almost hanging on his shoulder, the heat of her overworked body warming his right arm, just barely out of reach.

“Two days later, a few angry calls with the truck company and the bank, and here I am…you see that house on the end of the dock used to be Trip`s old dive, but I bought it for a pretty sum from him, and paid for most of the boat. And that my scrawny friend, is how a low down truck driver became the captain of a lobster boat. Fun story eh?”

           Work continued as normally as it does on a Saturday in the sea.  The only thing that changed really about the routine is that on this particular Saturday, Rook demanded that they all go bowling at the only lanes in town, which for reasons…disappointingly within comprehension, was called, “The Long Dock”.

           Nobody in the crew actually had a car, because really, there wasn`t a need. Besides, the only thing you could buy on the island were old steel shipping containers with wheels, or whatever passed for drivable in the pool of old Chevrolets or Cadillac’s imported back in the 80s. Only a small, select few of wealthy CEO`s camped out on the far side of the island actually had new, even nice cars, but they rarely mixed with the gentiles of Tileo. Why would they? The cobblestone streets were so awfully maintained that you could lose a toddler in the gaps. For the Crew though, they wouldn`t have it any other way. People like Rook and Margo grew up hating rich guys and their million dollar carbon-coated palaces. The real fun of Tileo was just walking the streets, brushing up against the occasional sweaty islander, weaving and winding through the historical pathways and not so new infrastructure. It was an organic experience, which began to clash at the bowling alley.

           You see, the only really well developed, actually paved road that ran through the outskirts of town, went by the alley. All of that roadwork and development had happened during the nickel mining boom back in the 80s, which “The Long Dock” truly reflected. Gaudy neon lighting, stale, pale concrete walls, and brushed steel and glass doors that looked like the rust was finally getting to them. In the parking lot, the dichotomy was clearly noticeable. On the right side of the doors, there were Maseratis, Porches, Mclarens, so on and so forth. On the left, were the old Ford trucks, the beamers, and even the occasional indian motorcycle.

           The inside of the alley was equally divided, hell there were even separate counters on each side. Over the last five years or so, the rich guys and their heirs began to notice something about their collective of mansions and resorts they called Keith`s Bay. What a god awful name it had, and how tasteless all their neighbors were. Each one would try to one up the other, adding an infinity pool or a twelve story New England lighthouse. Between the upper-middle class tourists and sheltered trust fund kids, a few of the residents formed a small clique, the only clique that ever ducked out of town for more than twenty minutes to go into the jungle and “focus their chi” with the maid. These ten or twelve guys were a bunch of savvy internet millionaires, old coal mine owners, and fast food moguls that felt that because they went to the bowling alley twice a week, they were the “real islanders”, and the rest of the whiney losers that just hung out in town were inferior to them.

           Of course the locals and others like the crew had some disdain for these guys. Not that they were rich, but that:

“They really just fuck with the way everyone is around here. I`ve been to that stupid fucking “Douche Bay” man. All it is, is a bunch of huge, white buildings…and I`m not a racist or anything Spence, but the whole place is just filled with Asians who don`t speak a lick of English”

“I think they`re Koreans man” Spence added, trying to break up Trip`s angry monologue with some analysis as they picked out their balls.

           Spence always chose a purple ball. He didn`t know why. He didn’t care. It`s just a habit like any other. But for some reason, he felt pissed that the guys from Douche Bay had monopolized the rack that the balls were on. No matter. He`d just use an orange ball. Fuckers.

           “What difference does it make? Asians are Asians man” Trip continued, waiting for his turn, as Rook, as a rule, always went first.

           “Hey man, you`re telling me you`re not racist, but that`s kinda racist to say. What would you think if I said hey, “Blacks are Blacks”. It just completely disregards the individual differences between the different groups, and believe me, they make the distinction” Spencer argued.

           “Well at least I look different than a guy from the Bronx or a guy straight out of Darfur. They all look like they`re all coming out of the same iphone factory” Trip grunted, tossing his first ball.

“Shit…a seven ten split” he muttered

           Rook and Margo laughed a little, and Spencer lightened up.

           “I don`t think the bowling gods appreciated that comment” Spencer said, waiting for Trip to attempt a spare.

           “Well whatever the fuck I think about Asians, the fact of the matter is that they`re being treated like slaves. They all live in these shitty condos and its like, fuck, why don`t they just build a bunkhouse and chain`em to the floor at night. They can`t leave, they all eat at the one Chinese-“

“Korean” Margo jokingly interrupted

“Fuck you Mo” Trip scoffed in an embaressed, high pitched laugh

Rook chimed in, grabbing the sides of his eyes to squint them, “Don`t you mean Fook yuu?”

Margo and Spencer mimmiked the captain, prancing around Trip, squinting their eyes and professing their love for ramen noodles. Trip`s unwarranted distrust of Asians was often the subject of teasing.

           After three games of heated competition between the four, Rook emerged as the winner, by only three points over Trip.

“A truly worthy opponent...well now my wrist`s sore. Who wants a drink?” Rook bellowed.

“Not me man, it`s already midnight, I`ve gotta get home” Trip trailed off, laying his ball back on the rack

             Chapter Two: Sour Shots

           The greatest part about the jungles of Costa Marco was that nobody seemed to be there. At least, that was the best part to Greg. Propped up against a tree stump, balancing a tin of coffee on a rock next to the humble cooking fire, he took stock of his provisions, seeing just how long he could stay in the mountains.

“Another week maybe. So long as I don`t mind eating rice and tuna for the last few days” he muttered to himself, hoisting himself up and sliding on his poncho

           It had been several months since he kicked Liz out. Or at least, that`s how everyone seemed to take stock of it. What Sam or the coven of witches Liz called friends thought about him didn’t matter He cared more about how many pairs of dry socks he had in his bag.

“It`s a midlife crisis” they`d say.

“He was always kind of an asshole”

“You deserved better anyway”

           After it all went down, he was barraged with calls from her friends, who either berated him, or acted as mediators for negotiations. That was how he got the money to take some time off. Climbing around the tight path of a mountain trail, he began to rant, as he always would when he was positive he was alone. The trees and the snakes were the only ones who seemed to listen anyway.

“She sold the fucking café…bet it was for a vacation with a little peurto rican guy” he grunted, hoping over a log

“At least she gave me half. Fucking half…goddamn I hate her. Every opportunity she got to tell me to fuck myself, she took it. Then she pisses and moans about being lonely…ha…never was a problem before I met you…”

           This kind of therapy could go either way for Greg at this point. He would either put a machete through a tree, or he`d end up laying on a rock, calmly listening to the rustling of wild boars in the bushes.

           He had the money to do these kind of things now. Early retirement was treating him well. But overall, he wasn`t satisfied.

           At least, not until he put together the perfect storm of simplistic material satisfaction.

“Ok Greg…just like the little seniorita in Kipp`s Cove taught you”

           He had stopped at the peak of the lush mountain cliff, sluffing off his pack and setting Tequila`s little wooden cage to the side, under the shade of a leafy bush. Pulling a couple of limes and a tin cup out of his pockets, he began to ruminate on his recent bar-hopping adventures. Greg was a real people person, a man of culture. It was also his personal belief, that the best way to understand a people and their ways was to drink what they drank, the way they drank it.

“And the Venezuelans are bitter socialists” he said, as he spat out the strange concoction he conducted from memory

           Watching the acrid liquid drip down the rock as the afternoon sun braized his skin suddenly gave him a bout of existential dread. This wasn’t the life he wanted to live. This wasn`t anywhere near where he wanted to be at his age. Farting around on a tropical island with a lizard, divorced, unemployed, pickling himself with every latin beverage under the sun.

“Christ…Pete`s a goddamned English professor. Josh has what- seven kids?” he muttered to himself, taking stock of the accomplisments of his old college friends.

“And I mean, Fred smoked so much weed we thought he`d lose a chromosome. Now he`s making six figures with a tire company”.

Greg`s morose self pity turned to anger, and then to a calm, quite acceptance.  There was a reason he went on these hikes. To disconnect himself from that kind of anxiety and appreciate his surroundings, slowly mellowing his mood with a neat burbon and Cuban cigar, allowing the breeze to massage his lurid eyes.

“Regardless…there needs to be a change” he said, swaying the bottle over to Tequila`s bowl, giving him a few more drops.

“Nothing major. The last thing I need is to go back to the states. They`d probably institutionalize me the second I got off the plane”

Greg chuckled to himself, feeling the handle of his machete gouging into his side as he took another swig.

“I need a simple job. A simple job, that makes me feel fulfilled *swig* as a man”

           By this time, the horizon was dark with storm clouds and an evening sunset coming on, creating a molasses enamel on all the rocks on the shore. In the distance, Greg could see the ships coming in, bobbing gently on the calm ocean glass. Soon, fantasies of being out on the open ocean fishing the ocean`s bounty danced across his addled brain.

“what a wonderful profession. Where being a drunk shrew is actually a virtue”

Or so he thought

             That night, a storm did indeed roll over the island. It was fierce, for sure, but not fierce enough to stop the festivities from continuing inside one of the many lively dive bars. There were even a few fishermen playing a rather extreme drinking game. If you flinched at a lightening strike, you drank. As you could probably guess, Spencer wasn`t doing too well.

“Look at him, still shaking like a leaf even three shots in!” Trip scolded

           It was true. Spencer was in fact, visibly nervous. Not neccesarily because the thunder and lightening were beginning to sear the masts of every boat in the harbor, but because the alcohol was beginning to convince him that now was the time confront Margo about his feelings. Rook, sporting an even longer salt and pepper beard, could see from the head of the table at the back of the sour smelling shack that the kid was going to make a big mistake. And, maybe, a small part of him was feeling territorial.

Placing his big paw of a left hand on spencer`s chest, he saved him

“ Boy, stay down. Look at these hands” he gargled, slamming a beer down in his right hand

At that moment, a flash and rumble, but not a single quiver from those beastly mitts.

Spencer was forced to try and get ahold of the reigns of his depth perception. Standing felt like something he was disinterested, the sullen and aged booth he sat at becoming fuzzy to the touch. Suddenly the seven or maybe only five shots he had downed had caught up to him all at once, and he wasn`t going to have any more, or else risk an incident like last month where Trip had ruined strawberries for him forever.

           Margo was far more sober, but certaintly not by choice. Nobody else had noticed but she had only finished half of her glass of light beer from the tap that may as well have been creek water given its quality and the horrifically poorly washed glass it came in. Her interests were growing more and more desperate with every joke or story she had to smirk and gesticulate her way through. The only thing keeping her from picking up her chair and using it to fight her way through the packed cigar box of a dive bar she was crammed in to get home and get her shit was the face that the storm outside could put a two by four through her chest at any minute. Death might be preferable to having to pan across the bar one more time to see the well exposed crack of Captain Stug`s ass trying to escape his cargo shorts at the bar. Stug was too old of a salt for anyone that wasn`t the bartender to tell him what to do, so on his ass marched outward as stug got more and more drunk. Christ. It was like watching a seal clubbing on national geographic. Could’ve been hilarious if it wasn’t so hard to watch.

           “10 bucks I get this quarter in there” Rook said, holding the silver coin between his calloused index finger and thumb. Margo noticed that the whole table had been staring like she did. Spencer saw that others in the room were either giving Stug a wide berth, or sizing up their own marksmanship competitions.

           Looking to find some immature joy, Margo joined in.

           “I`ll fucking take that. You haven`t thrown a hook since I came on, doubt you could hit an ass crack at twenty paces” Margo joked. The others would have laughed if they weren`t all pushed to their respective limits. Margo and Rook slammed down what their bleary eyes perceived to be ten dollars a piece on the stained wood table, then Rook sized up his target. In one majestic, fluid motion the quarter left his hand, flying straight and true over the bar counter, tapping between bottles of whatever the hell Cesar could stack behind him.

 “gat..damnint” Rook grumbled, shuffling back into his seat as Margo swabbed her hand across the table, scooping up the crumpled dollars. She didn`t care. She needed to go home.

           The taste in her mouth was like she`d threw up a flower shop. She hated it she hated it she hated it. The heat and the sweat and the air and the smell the smell the smell. Too many people too many things, eyes, sandels, fucking stray cats every fucking five fucking feet in this tiny fucking block on this tiny fucking island. Home. She needed to get home.

           Margo suddenly, abandoning any kind of formal convention, stood up and walked out of the bar, the wind and rain whipping momentarily like a jack in the box as she opened and closed the door behind her. Spencer was too out of it to do anything, but others were slightly alarmed. A few, tired of waiting, tried to follow her out but were blown back by healthy gusts of wind. Spencer was worried. And he wondered why she would leave like that.

“Should we call the cops? No way she makes it out there!” he yelled to Trip and Rook

“Cops are busy enough, wouldn`t risk it. Woman`s always been skittish. Her house ain`t far so I wouldn`t worry too much. Either of you wanna hear about the time I got held up by a biker gang?” Rook largely brushed off Spencer`s distress, motioning to a waitress for more whatever would occupy his time. This grew into what could only be a fruitless and flirtatious conversation.

           Spencer turned to Trip for some sympathy.

“ Are you just going to sit back and let this happen?”

“ If anything man she`s got the right idea. I`ve gotta go check on my family at some point tonight. The whipping I`ll get if I`m not back by midnight oof” Trip joked.

           No one was taking him seriously, which would have made Spencer feel uneasy if he were more sober, but like any young guy with a background like his, he was curious.

           “well I`m going” Spencer said, gathering his wallet and finishing his drink. He put up his hood on his rubber coat, bracing himself for his excursion. Before he left, Trip followed behind him with his own boat issued rubber coat, and the two of them turned to give a gruff but well understood farewell to Rook, who was far more comfortable wading out the whole storm and then some in the back of that bar.

           “I think you`re crazy boy” Trip said to Spencer.

           “But good luck anyway. I`ll see you whenever Rook says its safe to work again” Trip said, putting his hand on Spencer`s shoulder, then opening the door, fighting the wind walking towards his home on the shore.

           Spencer couldn`t believe it, but the wind felt rather calm as he walked towards margo`s home. It was almost as if all the old geezers and shop owners were just trying to find an excuse to drink, or at least jumped on a better excuse than most. As he crossed the street past the more tourist focused bar with its stained colonial white walls, a gust of wind picked him up off his feet and tossed him on the cobblestone street, with every attempt to fight the gust and stand up just resulting in him being rolled another five feet down the street. This dance lasted for what felt like an eternity, until he crawled behind an old chocolate shop to get out of the wind.

“Sweet jesus…how the hell did Margo do in this?”

           Clinging hand over hand to the railings on the storefronts, Margo finally reached the trail that led to her home. All that it took was a run over a fairly wide patch of open ground to the start of the trail. Her mind wandered to the swaying of the trees in the violent wind, how small she felt as she watched a hundred trees move like dogs on a beach playing with a ball. Digging in her heels and thinking only of the sweet relief behind a mere hundred or so yards of woods. Thinking only of relief, of calm, of the comfort that awaited her so close in the present, her body moved like she was all tendon. Her desperation drove her arms and legs to precisely and intensely grip the trees and earth, when she stumbled, to nearly fling herself towards her front door. Her body slammed against the wood door like it was a queen sized bed with silk sheets. Before she could process anything else she was inside, and feet guiding her unconsciously to the drawer she kept her stash. Clean clean finally clean. Cold and clear and free free from fat hairy yellow toothed bastards.

           Sweet Christ. How did she ever go any longer than a day without this?

             Spencer wasn`t sure if she had made it home. The wind was getting worse and worse and there was no way

#my writing

[seocompanysurrey]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

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#The Moz Blog

[whitelabelseoreseller]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/11109719

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[ericsburden-blog]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

[theinjectlikes2]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog https://ift.tt/2H3SEsm via IFTTT

#IFTTT #The Moz Blog

[howardkuester22]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[clamp-in-wonderland]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[annuairepeople]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[brandcorral]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[liteblock]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[filipeteimuraz]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Read more here - https://moz.com/blog/affordable-stat-based-retail-strategy-for-your-agency-s-clients

[carmenkleinundevot]

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

Posted by MiriamEllis

Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. 

I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.

And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. Take a look:

I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting.

Getting it right: A little market near me

For the past 16 years, I’ve been observing the local business scene with a combination of professional scrutiny and personal regard. I’m inspired by businesses that open and thrive and am saddened by those that open and close.

Right now, I’m especially intrigued by a very small, independently-owned grocery store which set up shop last year in what I’ll lovingly describe as a rural, half-a-horse town not far from me. This locale has a single main street with less than 20 businesses on it, but I’m predicting the shop’s ultimate success based on several factors. A strong one is that the community is flanked by several much larger towns with lots of through traffic and the market is several miles from any competitor. But other factors which match point-for-point with the data in the Yes Marketing survey make me feel especially confident that this small business is going to “get it right”. 

Encourage your retail clients to explore the following tips.

1) The store is visually appealing

43–58 percent of Yes Marketing’s surveyed retail customers say they’d be motivated to shop with a retailer who has cool product displays, murals, etc. Retail shoppers of all ages are seeking appealing experiences.

At the market near me, there are many things going on in its favor. The building is historic on the outside and full of natural light on this inside, and the staff sets up creative displays, such as all of the ingredients you need to make a hearty winter soup gathered up on a vintage table. The Instagram crowd can have selfie fun here, and more mature customers will appreciate the aesthetic simplicity of this uncluttered, human-scale shopping experience.

For your retail clients, it won’t break the bank to become more visually appealing. Design cues are everywhere!

Share these suggestions with a worthy client:

Basic cleanliness is the starting point

This is an old survey, but I think we’re safe to say that at least 45 percent of retail customers are still put off by dirty premises — especially restrooms. Janitorial duties are already built into the budget of most businesses and only need to be accomplished properly. I continuously notice how many reviewers proclaim the word “clean” when a business deserves it.

Inspiration is affordable

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. My hearty winter soup example is one idea (complete with boxed broth, pasta, veggies, bowls, and cookware). 

For your retail client? It might be everything a consumer needs to recover from a cold (medicine, citrus fruit, electric blanket, herbal tea, tissue, a paperback, a sympathetic stuffed animal, etc.). Or everything one needs to winterize a car, take a trip to a beach, build a beautiful window box, or pamper a pet. Retailers can inexpensively encourage the hidden artistic talents in staff.

Feeling stuck? The Internet is full of free retail display tips, design magazines cost a few bucks, and your clients’ cable bills already cover a subscription to channels like HGTV and the DIY network that trade on style. A client who knows that interior designers are all using grey-and-white palettes and that one TV ad after another features women wearing denim blue with aspen yellow right now is well on their way to catching customers’ eyes.

Aspiring artists live near your client and need work

The national average cost to have a large wall mural professionally painted is about $8,000, with much less expensive options available. Some retailers even hold contests surrounding logo design, and an artist near your client may work quite inexpensively if they are trying to build up their portfolio. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Any shopper who stops to snap a photo of themselves has been brought in close proximity to your front door.

I pulled this word cloud out of the reviews of the little grocery store:

While your clients’ industries and aesthetics will vary, tell them they can aim for a similar, positive response from at least 49 percent of their customers with a little more care put into the shopping environment.

2) The store offers additional services beyond the sale of products

19–40 percent of survey respondents are influenced by value-adds. Doubtless, you’ve seen the TV commercials in which banks double as coffee houses to appeal to the young, and small hardware chains emphasize staff expertise over loneliness in a warehouse. That’s what this is all about, and it can be done at a smaller scale, without overly-strapping your retail clients.

At the market near me, reviews like this are coming in:

The market has worked out a very economic arrangement with a massage therapist, who can build up their clientele out of the deal, so it’s a win for everybody.

For your retail clients, sharing these examples could inspire appealing added services:

A small pet food chain is offering health consults in addition to selling merchandise.

Even small clothing boutiques can provide personal styling sessions.

I know of a particular auto parts store where salespeople show you how to change windshield wipers and headlight bulbs for free and it brings our household back almost every time..

It’s common for shops like toy stores to have kids’ birthday clubs, but sophisticated businesses offer loyalty programs, too

I wrote about offering shipping last year as an additional service with self-evident value in this age of convenience.

The cost of these efforts is either the salary of an employee, nominal or free.

3) The store hosts local events

20–36 percent of customers feel the appeal of retailers becoming destinations for things to learn and do. Coincidentally, this corresponds with two of the tasks Google dubbed micro-moments a couple of years back, and while not everyone loves that terminology, we can at least agree that large numbers of people use the Internet to discover local resources.

At the market near me, they’re doing open-mic readings, and this is a trend in many cities to which Google Calendar attests:

For your clients, the last two words of that event description are key. When there’s a local wish to build community, retail businesses can lend the space and the stage. This can look like:

Any type of class, like these ones that teach how to operate an appliance or machinery, how to re-skill at something like wilderness survival, or how to cook/make things.

Any type of event, like the open mic night I’ve cited, above, or celebrations, or appearances by well-known locals such as authors, or ongoing club meetups.

Any type of special appeal, like this recycling deal gifting participants $20 off new jeans if they donate their old ones, or housing a drop-off point for light bulbs, batteries or charitable giving, or hosting the kick-off of a neighborhood cleanup with some added benefit to participants like a breakfast or discount.

Again, costs here can be quite modest and you’ll be bringing the community together under the banner of your business.

Putting it in writing

The last item on the budget for any of these ventures is whatever it costs to publicize it. For sure, your client will want:

A homepage announcement and/or one or more blog posts

Google Posts, Q&A, photos and related features

Social mentions

If the concept is large enough (or the community is small) some outreach to local news in hopes of a write-up and inclusion of local/social calendars

Link building would be great if the client can afford a reasonable investment in your services, where necessary

And, of course, be sure your client’s local business listings are accurate so that newcomers aren’t getting lost on their way to finding the cool new offering

Getting the word out about events, features, and other desirable attributes don’t have to be exorbitant, but it will put the finishing touch on ensuring a community knows the business is ready to offer the desired experience.

Seeing opportunity

Sometimes, you’ll find yourself in a client meeting and things will be a bit flat. Maybe the client has been disengaged from your contract lately, or sales have been leveling out for lack of new ideas. That’s the perfect time to put something fresh on the table, demonstrating that you’re thinking about the client’s whole picture beyond CTR and citations.

One thing that I find to be an inspiring practice for agencies is to do an audit of competitors’ reviews looking for “holes” In many communities, shopping is really dull and reviews reflect that, with few shoppers feeling genuinely excited by a particular vertical’s local offerings. Your client could be the one to change that, with a little extra attention from you.

Every possibility won’t be the perfect match for every business, but if you can help the company see a new opportunity, the few minutes spent brainstorming could benefit you both.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!