Lots of reactions to today’s Staff post, so here’s another one in the ring.
I’m not so alarmist as to think that the changes Staff laid out today are going to kill tumblr, I think they’ll annoy most of us and drop a few users but ultimately blow over because they’re less egregious than what every other site is up to right now. Also, even though I don’t like the changes, I do like the way Staff is publicizing them.
But I do see a clear pattern in Tumblr’s recent moves - bolder merchandise marketing via Emporium, scrambling for engagement metrics with Tumblr Live, more aggressive prompts to sign in to see content, etcetera. Some members of staff have even publicly said outright that tumblr needs to start making money. What this pattern tells me is that Tumblr as a business entity has probably been given a deadline by which to become profitable or at least financially break even, and what we’re seeing is an aggressive push to meet that goal.
I don’t think Tumblr is going to work out the secret recipe to profitable social media, nobody except Facebook ever has, and nobody else is in the niche that Facebook is in. The secret recipe probably just doesn’t exist outside of that niche. Everything else that any of us do on social media is costing somebody a TON of money that they want to one day recoup.
So my guess is that Tumblr is going to shut down in the near future, not because of these unpopular changes but the other way around.
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the thing is. yeah kendall feels like his whole life now is worth nothing. the one thing he was always meant to do, since he was seven years old he now cannot do. he will never get to do it. so he might as well die, right? he might as well end it all but the thing is life is never that kind nor generous. so i think kendall will try and fail. and he’ll try again and again but the world will keep its grip on him and eventually he’ll just stop trying. and yeah maybe he’ll never be a whole person (we’re nothing) maybe he’ll take logan’s advice and collect sports cars or write a book or start a new company but either way he’ll be forced to start anew. kendall logan roy died it’s just kendall now. and this outcome in itself is generous in a way because circumstances out of his control have kind of forced him to hold some accountability for his own life finally instead of counting on broken promises his father made him at 7 years old. he’s actually being forced to Be instead of just living up to someone else’s name. and he actually has people around him who still undoubtedly care. he’s sick and horrible and twisted but he is still ultimately lovable. he is still a human being weeping on the dirty ground even though he has spent so long trying not to be. even though he recanted the very thing that made him Real. the world will simply not relinquish its hold on him! tragic but somewhat hopeful in a way
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@chrysopoeias tagged me on this back in SEPTEMBER and now that I am done with moving and (mostly) done furnishing my new place and recovered from Covid, I am finally getting around to it!
Last song: Beneath the Brine, The Family Crest
Last show: I caught up with Spy x Family!
Current show: I am currently between new shows, but I am supplementing with the various Queer Eye series and am eyeballing Sandman
Currently reading: Browolf.. I mean, Beowulf, trans. Maria Dahvana Headley. I was having a lot of fun reading it out loud, but I got distracted but I hope to finish it soon!
Current obsessions: Hmm.. Probably @onedivinemisfit's Camboy!Obi AU. Because she's out here COMING FOR MY LIFE
tagging @another-miracle @puffdragongirl @imsotiredcanipleasegetabreak
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