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superspunarticle · 2 years

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3 Key Elements to Effectively Target Gen Z with Social Media Advertisting

Some advice about Video & Content Marketing.

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task.

Gen-Z knows the ins and outs of the latest trends, are hyper-focused on digital, and undeniably has the shortest attention span of any other generation. With the rise in popularity of short-form video in TikTok and IG Reels – and we hate to say it too but, AUTHENTICITY, it’s not surprising that some brands are becoming obsessed with Gen-Z as they live in this space more than anyone else.

If this isn’t surprising enough, taking time to understand what makes this generation click is a must if marketers want to take advantage of their massive spending power. Young, tech savvy, and socially-invested, Gen Z is by far the most racially and ethnically diverse generation ever with a spending power of over $140 billion and $360 billion in disposable income.

So although implementing them into your strategy may seem difficult, let’s dive into a few tips to help target Gen Z with social media advertising.

Make Gen-Z Feel Included

This means ditching traditional advertising. We’re not saying it doesn’t work, but it’s probably not the best approach for Gen-Z.

Gen-Z’ers do not like to feel marketed to. There’s a difference between us as brands selecting them to market to versus them feeling that way. They want to feel a part of something bigger than what you’re selling. What is it about your brand that can resonate with them? What values does your brand advocate and have passion for that you can use to create a niche?

This generation is known for their proactiveness within their digital communities. So we strongly suggest that you find a way to hone in on a specific “community” in Gen-Z that resonates with your brand and start there. Whether it’s a passion for mental health, gaming, or avocado toast, there’s an unlimited number of sectors you can choose from.

If your brand wants to take it a step further, rely on the help of micro-influencers since they specialize in niches. People speak to people better than words on an ad do. If you want to reach Gen-Z, there’s nothing more beneficial than utilizing a human being that they can connect with.

Gen-Z just wants to be understood, not defined. Click To Tweet

Grab Their Attention, FAST

With an attention span of just 8 seconds, the content you are spewing out in your campaigns needs to work just as quickly as they lose interest. It’s no surprise that short-form video content has become the number one tool that nearly all social media platforms have implemented and prioritized.

Social media platforms like TikTok and Instagram have revolutionized the world of short-form video content. In fact, by 2023, the amount of Gen-Z users in the U.S. on TikTok is expected to be around 43 million, with Instagram coming in close after at 41 million.

If you are working on utilizing short-form video content, here are three key things to keep in mind:

Whatever it is that you’re trying to sell, focus on the benefits and the experience they will get out of it. You do not need to spend half of your video explaining to Gen-Z who your brand is. They will likely do research on your brand on their own if they are interested in your product. Remember, for Gen-Z, its experience > product.

Utilizing humor, trending audios, and influencers are great ways to add more depth and life to your short-form videos. Think of it as a conversation with your teenage kids. If you can’t picture them listening to you without getting bored, then you want to change up your approach.

Do not make the mistake of trying to sell everything all at once. This is a huge perk of utilizing short-form videos because you can have each small aspect of what you’re selling shine on its own. Think of it this way: take each benefit that your brand or product has and use every short-form video you make act as a teaser or trailer for it.

Optimize Mobile Experiences for Gen Z

With 98% of Gen-Z owning a smartphone, it’s imperative that your campaigns are mobile-friendly. Most of them grew up surrounded by the evolution of our mobile devices, making it one of the most effective ways to reach them through online advertising.

Here are important things to consider:

Gen-Z loves to utilize GIFs and emojis as a way to communicate. It can easily be used as a way to speak to them without using any words at all.

Make your content interactive

It’s important that your campaign is sharable so that they can show their peers. This feeds their desire to interact with brands that they love or have interest in.

Remember online user experience

They love having quick access to almost everything online, which means they have high expectations for anything digital. Your campaign, website, or ad should be clear and responsive to live up to those expectations.

How to Get it Right When Advertising to Gen-Z

With a massive purchasing power that’s only going to grow as Gen-Z matures in the workplace, don’t neglect them. No matter what industry your brand falls under, whether it be food & beverage, healthcare, or technology, there’s no doubt that a large group of Gen-Z’ers already have an existing passion and interest in it.

Gen-Z just wants to be understood, not defined. Once you recognize that difference, it’ll take your social media advertising initiatives to the next level.

The above article “3 Key Elements to Effectively Target Gen Z with Social Media Advertisting” was first published here.

I hope that you found the article above of help and/or of interest. Similar content can be found on our main site: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know what subjects we should cover for you in the future.

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fallcopper7 · 2 years

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6 Reasons Why Your B2b Enterprise Wants A Linkedin Presence

Yes, the “B2B” in B2B gross sales stands for business-to-business, however it’s still an individual who visits your website, downloads a white paper and requests a demo. These corporations have created a bond so deep with their customers that when you were to talk negatively or criticize them, their customers will gladly defend it. Companies that put money into relationship advertising achieve a a lot greater ROI in comparability with transactional advertising. Put simply – transactional advertising is short-term pondering, whereas relationship advertising is long-term pondering. We make certain each go to to us is satisfying and according to your expectations. You can anytime ahead your concern to and get an assured response. Yet so many organizations (we’re even responsible sometimes) simply blindly submit without understanding when they can best reach their audience. According to Forbes, the common person spends about seven hours a day consuming content. Hubspot reported that 79% of web shoppers spend no much less than 50% of their purchasing time researching merchandise, and... My business could be misplaced with out maintaining these strong and authentic relationships, and I know they will continue to be differentiators. With the worldwide pandemic got here a rising consciousness of how necessary transparency and accountability are to creating a true connection. 數位行銷 have seen how, as organizations, we're in a position to assist bring about true change on the earth at large. On average, completed pages get 30% extra traffic, so remember to fill out every thing 1. (You only have a most of 2K characters to explain what your organization does and why somebody should comply with your model. Be positive to incorporate your Value Proposition and that you’re utilizing your company’s brand voice. When LinkedIn Company Pages have been created, they had been primarily used as landing pages for the Human Resource division of businesses. First of let’s take a look at how you can add hashtags to the content that you’re creating. The Means To Entice Prospects Through Effective Social Media Marketing? The value of Instagram adverts is usually higher than on Facebook, but the good news is that organic reach is also greater. One of the social network’s finest options – and a crucial step in learning how to create a Facebook campaign – is the entry to express targeting choices. Through Facebook’s Ads Manager, you probably can goal a custom viewers who fit your ideal purchaser standards (e.g. location, pursuits, age). The more you advertise on Facebook, the additional it is possible for you to to refine your outcomes through instruments corresponding to Facebook pixel and lookalike audience. With many advantageous options like easy-to-track campaigns and control over your every day price range and CPC, Facebook is a good platform to get began with social media advertising. For example, I get a ton of traffic to this website from Twitter (more than 10%) and a pair share factors from Linkedin and round 1% from Facebook. I get nothing from Instagram so I don’t even have a branded account there. To maximize the benefits of social media for enterprise, make sure to have a content material advertising plan in place, too. Consideration Required! Simoné Streck 10+ years’ expertise in the content creation and advertising spheres have laid the foundations for an innovative and creative strategy to technique growth and execution. At Goodman Lantern we’re all about constructing long-term, successful relationships with our clients. We take the time to get to know their enterprise AND the individuals behind the brand. While there are many methods to create and distribute videos, one methodology proves more effective than the rest. Inbound marketing follows a distinct methodology that aims to attract, engage, and delight viewers members to maintain them returning. Video advertising is on the rise and overtaking all different content forms. It reduces the hassle of reading lengthy, drawn-out tales whereas including a visible aspect that audience members can’t forget. Video advertising increases brand awareness tenfold and helps you to stand out in a saturated market. We help you create the perfect video from the bottom up to perfectly suit your business needs. Another good source of creative ideas is your content material or advertising calendars. You can create Facebook ad campaigns and advert creative to help your brand’s occasions and product launches, play off of trade events, and seize attention associated to seasonality and holidays. 85% of individuals hope to see extra video content material from manufacturers in 2021, it’s protected to say that buyers are ready to give content material within the type of video their attention. 87% of promoting professionals are utilizing video as a device to construct brand awareness, captivate clients, and affect individuals to take action. Brandlive survey found that 74% of corporations use reside broadcasting to interact with their prospects. And this quantity will proceed to rise as many manufacturers notice that prompt video could be extra cost-efficient than different video marketing strategies. Helpful and well-written blog posts and articles are a strong technique of constructing interest in your app. What works for one viewers in one context may not apply universally. Once you discover what works, frequently uncover new ideas to discover with Facebook inventive. That can offer guidance for managing reside video and UGC dangers through a hybrid moderation method. The Final Word Guide To Influencer Marketing Strategy Email the influencer and ask them to take a look at your publish and share their feedback. If the submit is good, an influencer can share it with his/her viewers, and you may have one thing to speak about. To do that, you ought to use particular tools, observe LinkedIn/Facebook communities, and follow influencers on Twitter. As I stated earlier, individuals love sharing their experiences, however most influencers are too busy to speak to strangers and assist newbies. This makes sense, since an influencer marketing campaign extends your reach to that person’s followers. So collaborate and ask relevant influencers to give you their sincere feedback of your services or products and ask them to share their expertise with your brand on their social accounts. These tactics will surely allow you to win the trust of latest customers. The right influencer marketing firm could have a strong social media presence. Even if they don’t, you need to see evidence that they've experience with these platforms and know the means to use them to engage people. Although influencer advertising isn't a new concept within the business, it has turn out to be wildly well-liked up to now few years. 7 Simple Steps To Create A Social Media Advertising Strategy The aim of voice search optimization is to earn the featured snippet for keywords related to your target audience and enterprise. By rating for place zero, your organization will increase its on-line visibility to customers, which can lead to retailer visits, product purchases, and extra. If you have an inactive web page on Facebook, for example, that can function a low trust sign to customers — especially if you have zero critiques or less-than-stellar comments from past clients. If the UGC post is especially well-liked, you might even use different paid social adverts to additional promote the products featured in the UGC. While earned media is usually free, some of it could come at a price. For instance, many third-party evaluation websites and platforms permit you to set up a free primary account. It can be used in combination with other forms of media and is a approach to ship tailor-made content material straight to engaged readers. Sprout Social has an excellent calendar that includes hashtag holidays too, if you'd like one thing useful to reference. Whether you’re a creator or ecommerce brand, you presumably can create video content for YouTube that draws potential customers. It’s a tactic that the Jeremy Fragrance channel makes use of to realize visibility for its on-line retailer, Fragrance.One. More than other social networks, viewers prefer partaking, uncooked movies over highly edited content. It’s this distinction that gives TikTok creators an opportunity to connect with their viewers authentically. It may take some testing over time to figure out which sort of content works greatest on which kind of community, so put together to update this part frequently. Ideally, you'll generate content types that are both suited to the network and the aim you’ve set out for that community. But, when you post too little, you threat trying like you’re not price following. Your calendar also ensures your posts are spaced out appropriately and revealed at the most effective times to publish. These imposters can be harmful to your brand—never mind that they’re capturing followers that must be yours. During the audit, you might discover fake accounts using your corporation name or the names of your merchandise. Seo Service Chris Starkhagen is an engineer turned entrepreneur, bringing tech experience to digital marketing. On ChrisStarkhagen.com he writes about one of the best tools for content material creation, productivity, mindset, and raw advertising advice that works. Search engine optimization is the method of affecting the visibility of a web site or an online web page in a search engine’s “natural” or un-paid (“organic”) search outcomes. This will influence what we write about in our content material to match search intent. By analyzing search intent, we are in a position to work out that people who are looking for the most effective espresso maker are actually thinking about the most effective drip coffee makers in 2021, ideally cheap. It’s somewhat tougher to do that with different content varieties, but it’s still possible. Everything we’ve lined thus far should have provided a winning framework on your content, however there ought to nonetheless be scope for some creativity. Beyond analyzing competing pages, there’s additionally something to learn by checking SERP options like featured snippets and ‘People also ask’ bins. Most pages break a topic down into subtopics with subheadings. These provide quick insights into what searchers are on the lookout for, especially when you discover the same or related subheadings throughout multiple pages. If you haven’t just lately than we would like you to go forward and Google your highest ranked keyword. Especially if it has a great meta description like, “Five new food supply services you haven’t heard about before inMcLean, VA. Stay wholesome, eat nicely, and maintain the kitchen clear by getting meals delivered proper to your door.” Character count, 177. Once you’ve accomplished your keyword analysis you’ll know what you need the page to rank for. 5 Corporations Dominating Content Advertising In addition, TED realizes the significance of free content material and the way useful it could be to build a model. 99%) marketers who invested in video marketing in last 12 months acknowledged they'd continue to take action sooner or later. Each web page accommodates a brief definition in plain terms, with very transient extra particulars. For example, theirmerchandising definitionpage accommodates a quick definition, brief bullet factors on merchandising strategies, and the advantages of merchandising. Enhance your natural social presence by concentrating on your audiences through completely different social media platforms similar to Instagram, Facebook, Twitter, Pinterest, and LinkedIn. You can share blogs, comprehensive articles, and other helpful content material. Include visible content, superb graphics, brief movies, fashionable hashtags, and lots of more to improve your content material. You can look over, analyze and make the most of the key phrases used by your opponents of their content. Use mostly used keywords that can be used by clients to search for their queries. Insert these keywords in your blogs, product titles, product descriptions, images, and so forth. Here are a pair extra examples of this sort of content marketing. This video has been considered almost forty million instances over the previous few years and remains top-of-the-line video content material advertising examples round. They easily connect you along with your audience and give potential leads an engaging approach to interact along with your brand. Our next content marketing example uses both publishing placements and social media to get the audience’s attention.

#seo

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unsafepin · 3 years

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Optical Illusions: A Study of Aesthetics in Activism in Two Accounts

There’s been a particular thing bothering me about social media for a while. I should probably get a cool editing app, write it in a few bullet points and post it on Instagram. You know what I’m talking about, right? The goddamn infographics. If I have to sit through another slideshow explaining to me another military conflict, another societal issue, another existential unfairness on a baby pink background in a cheery font, I might combust. But the cognitive dissonance of aesthetics in activism has been a problem for a while, hasn’t it? So today, I want to examine the effect of focusing on aesthetics over content, or, on the flipside, not considering the optics of your activism enough, and what it does to the consumer of your content by picking apart two local activist-adjacent media projects, Tetraedras and Giljožinios.

Firstly, I want to make my own bias abundantly clear. I am personally acquainted with the teams of both projects, so obviously there will be innate personal bias involved. I highly encourage anyone reading to check both projects out themselves (@t3traedras and @giljozinios on Instagram, as well as Giljožinios’ YouTube channel) and make their own conclusions on the matter. I believe that while my familiarity breeds deeper knowledge of my subjects, it also makes me more vulnerable to assumptions about individuals involved. My insights come from the perspective of an observer, not an expert. Welcome to the circus.

The use of the word “optics” in a metaphorical political sense sprung up in the 1970s to describe the way major political decisions would not necessarily affect an average citizen, but how it would appear to them, e.g. 'U.S. President Barack Obama temporized for weeks, worrying about the optics of waging war in another Arab state after the Iraq fiasco' (Toronto Star, 19th March 2011). However, it’s become increasingly relevant in our age of social media, an age of perceptions over substance, of shortening attention spans and increased barrage of information one has to stomach daily. Social media is the great equalizer - a random person off the street can theoretically hold as much influence as a politician - thus it is becoming increasingly crucial for the average Joe posting on the countless apps owned by Facebook to be as familiar with PR terms as a firm with a six figure salary. Or at least that would be nice, seeing that more and more average Joes are becoming actively involved in politics and education, seeking to influence their newfound audience.

So, let’s see how successful average people with no media or politics degrees are at balancing their image. Both Tetraedras and Giljožinios lean into their 2010’s social media project optics: millennial pink themes, bold names, young teams. But that’s where the similarities end. Tetraedras’ brand is safety. The shades of color on the profile are calming, the illustrations are youthful and playful, their more serious posts are interspersed with more relaxing content (poetry, photoshoots, etc.). Giljožinios is confrontational. The colors electric, posts loud and to the point, they’re what it says on the box - a leftist project - and unapologetic about it. This might help to explain why audiences react as differently as they do to these two, on the surface, similar accounts. Because while you might’ve stumbled on Tetraedras organically while browsing, them having almost two thousand followers, Giljožinios crashed into the educational/political social media scene by being featured on the goddamn national news, that’s how controversial the project is. And obviously I am oversimplifying the issue, Tetraedras slowly built up to posting more opinionated content, while Giljožinios came in guns blazing accusing USA of imperialism, but you’ll have to let me explain. Tetraedras, in its essence, is a welcoming environment. They explain complicated problems in short bullet points with accompanying comforting visuals, their mascot is a inoffensive geometrical figure and their face is a beautiful girl, make-up matching the theme of the post. Giljožinios is named after a revolutionary device, their profile picture is a monarch being beheaded, their host quite infamously sat in front of Che Guevara memorabilia in their first and (as of writing) only video. It’s a lightning rod for angry comments by baby boomers, no matter what comes out of their mouth. In fact, I would argue that, if presented accordingly, the idea that the US is conducting a kind of modern imperialism is just a simple fact and personally can’t wait until Tetraedras posts that with a quirky illustration of Joe Biden to introduce the concept to the wider public.

This leads me to my next point, because despite what’s been previously suggested, I’m not here to solely sing Giljožinios’ praise. There is a cognitive dissonance in both of these flavors of social media activism, but while I can understand Tetraedras’ on a PR level, I’m kind of personally insulted by Giljožinios’. While purely personally I find aspects of Giljožinios’ radicalism distasteful, I appreciate the honesty in the youthful maximalism, of coming in strong and not backing down, but from the guys that made a communist Christmas tree once I almost expected something more stirring than “military industrial complex bad”. This leads me to ask: who is your content for? Your average breadtube-savvy twenty-something already heard this a thousand times, because they consume similar english-speaking content and I doubt any minds of the vatniks that came by to fume in the comment section are being changed. I’m obviously harking on a newborn project here, the team of which has already been bitten by authorities censoring their content, but so far there has been a lot of optical bark, but no substantial bite, especially considering the team seems to be in a safer place now. And the inverse is true for Tetraedras, while I can understand wanting to be visually interesting yet inoffensive, their visuals are sometimes laughably, morbidly light for the topics they discuss Sexily posing in Britney Spears-inspired outfits while discussing the horrors of her conservatorship springs to mind (funny how Britney’s conservatorship leads her to have next to none bodily autonomy, including her public costume choices). And, once again, your target audience is teenagers. They understand English, they’ve seen the news, they don’t need you to translate infographics filled with statistics and information that’s locally completely irrelevant. There needs to be some kind of middle ground between aesthetic cohesion and common sense, because this all signals to the viewer that the content is meant to be mindlessly consumed first and to educate second.

Which leads me to ponder what kind of consumption accounts like these encourage, which will surely lead me to an early grave as I drink away the existential dread of how social media rots all of our brains. Because yes, actually, producing funky visuals to convey an idea way too complicated for an Instagram post is fun. I myself got distracted multiple times during writing to make the first slide for my own post. Meta, I know. This is obviously more of a problem for Tetraedras, who seem to fervently resist injecting their content with a few more paragraphs and a tad more nuance, but even with Giljožinios choosing a more appropriate long-form format to educate, I still pray everyday they don’t get lost in the revolutionary reputation their group built up and forget to make a point, not just talking points.

Because what all this all inevitably leads to is misinforming the public. Again, this seems to be less of a problem for Giljožinios, as the amount of critical eyeballs they have on them leads to them being corrected on every incorrect numerical figure and grammatical mistake, I just hope all this harassment, once again, doesn’t get them all caught up in the optics of a revolution against all the Facebook boomers and forgetting to do their due diligence to the truth. As far as I know, the only factual mistake is miscalculating how much Lituania invests in NATO and there’s still a historical debate in their comment section about the existence of a CIA prison in Lithuania, if anyone’s concerned. Tetraedras, however, is safe. And safe content goes down just like a sugar-coated pill, you don’t even feel the need to fact-check it. And fact-checking is what it sorely requires, or else you’re left with implying that boxing causes men to become rapists and citing statistics of every country except the one in which, you know, me, the team and the absolute majority of their followers live in.

So what’s my goddamn point? Burn your phone and go live in the woods, always. But in the context of this essay, if you are a content creator that aims to educate, inform, incite, whatever, you need to put aesthetics on the backburner. And, more importantly, we as consumers need to stop tolerating content that puts being either pretty or inflammatory first instead of whatever message it’s trying to send, because the supply follows where the demand goes. Read books, watch long-form content made by experts, not teenagers on the internet chasing followers out of not even malicious intent, but almost a knee-jerk reaction. Because while the story of those two accounts cuts especially deep, expectations for local-, even friend-made content being much higher than that for some corporate accounts shooting their shot at activism, the problem is entrenched deep, thousands of accounts exhibiting the same problems racking up millions upon millions of followers. Having said that, my attention span is barely long enough to read the essays I write myself, so maybe do burn your phone and go live in the woods.

Also, pink is actually my brand so both of these accounts are being contacted by my lawyers and the rest of you don’t try any shit.

#unsafe pin

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fyexo · 4 years

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EXO's Kai Talks Independence, Motivation And His Incredible Career

There’s the saying that you’ve made it into the upper echelons of fame when you achieve single-name status. Monikers like Beyoncé, Ariana Grande, and Billie Eilish ring a bell for they’ve relentlessly dominated not just the music charts, but pop culture, fashion and news in general. Then there’s also Kai. The 26-year-old main dancer of popular K-pop boy group EXO and a member of global K-pop boyband SuperM, beloved for his powerful moves, and experimental style — read: crop tops — that challenges the traditional markers of masculinity.

Today, it’s clear that the space Kai inhabits has only gotten bigger since his debut eight years ago, most recently wearing the hat of Gucci’s first-ever Korean male global ambassador — dismantling cultural boundaries and parlaying the mononym, Kai, beyond the K-Pop realm. In this cover interview, the superstar chats candidly about going global, being independent, and why he felt like he needed an Instagram account.

Some time ago you revealed the results of your personality test on Instagram live. With regard to the question “Have you wondered about your existence?”, you answered that you have.

I think I have always thought about the question, “Why was I born?”. Also, I often wonder about questions like, “Why am I not born as someone else but as me; is the world I see through my eyes different from another person’s point of view?”

You revealed that you have an INFJ personality type based on the MBTI — it seems quite accurate.

I don’t really remember my result, so I plan to take it again. My family has taken it too, and after seeing my mum’s result I thought it seemed like a very credible test [laughs]. My mum is a dreamer. Even before I debuted, she said, “You like to dress up, and because I brought you up in that way you are definitely going to have something to do with fashion brands in the future.” Naturally, when I became a Gucci ambassador, she was ecstatic.

Your Instagram feed’s theme is filled with “EXO”, “family” and “Gucci”.

I created my account in 2018 when I was having a shoot with ELLE for Gucci’s Cruise show. I’ve always known that social media was important, but I really felt that even more when a lot of celebrities asked for my account during the show.

You participated in the filming of a global eyewear campaign that was revealed not too long ago in the Amoeba Music store in Los Angeles. Was it a special experience for you as a musician?

Of course, it was supposed to be closed down and so the fact that I managed to take pictures and create memories of that historical place made me feel happy and blessed. The production crew were all non-Koreans, and the atmosphere at the location was different as well so it was all very nerve-racking. I felt like I had gone back in time to when I first debuted.

Even Kai gets nervous. Have you had any other similar experiences when a location you liked disappeared or closed down?

The old SM building I grew up in when I was a trainee and formed so many memories [at] just recently underwent some remodeling works. The rooftop and a few other spaces where I spent so much of my time have all disappeared. Those were places that meant so much to me, so with the new changes made, I was able to actually realise how much time has passed.

There are many people with a good [sense of] style. [Your] outstanding point is that when you try out different styles, it doesn’t seem foreign [to you].

I think that cool and pretty things can be captured easily but capturing a specific concept — in terms of fashion — can be a difficult feat. I use that mentality as an excuse to try out different styles of fashion that I would not have dared to in my daily life, such as the reggae hairstyle that I did in Growl, or the short crop jacket that I wore during my promotions for Obsession. I think two weeks is more than enough to prepare and try out new things [laughs].

You have made appearances in variety programmes such as Knowing Brothers and Radio Star last year. Were these experiences enjoyable?

Thanks to the humorous moments that came about, I actually received many offers from other shows. However, I was worried that the Kai that I portray on stage could be hindered by my different sides shown on TV, and that it might be difficult for anyone to focus on my performances due to the drastic differences.

I can’t not mention SuperM’s group promotions. Three different groups under SM came together to form this sub-unit, as part of a project!

When EXO went on our American tours, we experienced that culturally, races and traditions had been blurred. I could feel that there was less of a “line” separating us. I was able to approach fans more easily; I don’t think there’s a limit to K-Pop. I don’t need to deliberately mention the [global] success of Parasite. The fact that I became the global ambassador of Gucci eyewear proves that race does not matter at all, but it’s more about one’s talents and charisma.

Personally, I felt the progress of K-Pop after watching the safety briefing videos that SuperM and BoA shot together for Korean Airlines.

I am too shy to watch it, but I did receive a lot of video stills of myself from my friends and they didn’t look good at all. They keep sending me parts where I look bad [laughs].

Due to your performances and dancing, I think the pressure on the stage is incredible.

Usually I don’t have much worries, stress, or even anger, but it’s different right before going up on stage. I get so stressed to the point it can be tiring. Honestly, waking up at six in the morning with hardly any sleep just to pre-record our performances for music shows — it sounds impossible. I’m only able to show 20 per cent of my all and that is really sad. Last year was such a busy year, I hardly had any time to recharge myself nor did I feel I was ready to stand on stage, but the show still had to go on. I was not fully satisfied with the performances as a dancer, but it just has to be endured.

What are the reasons that you are able to carry on despite all the difficulties?

The contentment after I get things done, and the comfort that I was able to pull through. On the other hand, I think the sincerity I feel towards everything I do and the constant ambition to do things better is a huge motivation and a relief when I accomplish it. If I don’t feel this way, it will mean that this work no longer means as much as it did to me in the past. Showing my fans the best version of myself, and the comfort and happiness I feel when I’m contented with my performance or work, is really important to me. In the past I couldn’t even sleep after making one mistake, but I sleep really well now [laughs].

And dancing is still something you enjoy?

I’ve been dancing for almost 20 years now. I can’t not dance. Even when I was young, I’d dance everywhere and anywhere, to the extent my mum said, “Stop dancing, it’s embarrassing.”

It’s well known that you have some really special and tight relationships with a few people around you. Do you get any inspiration from their advice, or from their influence?

I’m not the type to ask for advice from anyone first. Even when I ask what’s the better of two choices, I already have an answer [that I’ve] decided on in my mind. I’ve always felt that I needed to be independent; to [think for myself] when I decide, in order to be able to say that it is “mine”.

So, you’re a man of few words around people.

If they want me to be. If necessary, I will say good things, but more [so] the realistic point of view. I always think of the worst possible situation before saying anything [when giving advice], so those who know me well will not ask me trivial questions. When things go south or important decisions to be made, they will look for me. As for myself, I humbly listen to criticism or harsh words.

“Sexy” and “beautiful” are words that you probably hear a lot, but your fans call you “cute”. Which sides of yourself do you think are cute?

None! Even if I have thought of myself as cute, I won’t say it or admit it [laughs].

There are many people who idolise you as they see you as an iconic person. Does [the phrase] “a symbolic beauty of youth” or any other nicknames that you carry, feel a little too exaggerated?

Everyone views me differently, so I can’t say that it’s burdensome or exaggerated. Instead, I’m thankful. I don’t want to think of these nicknames or titles consciously as I live my life. Like, “Oh since they call me this, I should try to behave a little more as such”. I only want to show my true self without having other considerations — always.

What do you consider to be beautiful?

Definitely cool clothes, sculptures, drawings and paintings. When I look at some really good-looking people, I feel that that is beauty too. But personally, I think that true beauty lies in moments. Past memories and ordinary moments that when you look back, [you] realise that what you felt back then was more beautiful and precious than any other happiness that you’ve experienced.

A line from the drama The Miracle We Met pops into my mind — “Memory isnot [just] a record of time, but [is always]accompanied by emotions. That’s something surprising we never expect.”

Good memories always bring back rushing emotions, regardless of when you look back at it. That is really beautiful, and that is why I really love watching movies with film static noise, as it seems like I’m looking into someone’s memories.

Your name Jong (鍾) comes from“iron drum bell” and In (仁) comes from “benevolent”. Your grandfather named you that, which means to be as benevolent as the person who rings the morning bell. Throughout your life, have you ever thought about the meaning behind your name?

Hmmm, firstly, I’m not a morning person [laughs], but hitting the bell at dawn means to be of use to someone and to [have] more initiative, so I do want to live up to that and inspire others. Perhaps I could already be doing just that, I’m not sure.

I’m sure you’ve garnered plenty of praise for your dance techniques, but the shoot today focused quite a bit on your looks too. Which feature of yours do you like?

I do like to think that I have my own attractive features, like my small ears or a round bear like nose which most would say is so-so — but I still like them. If I really had to choose, it would be my chin and eyebrows for now. I think these two features make up 80 per cent of my defining look.

What does family mean to you?

Family is family. There may be no one in the world who will be completely on my side, but my family will still accept me as I am. I grew up happily with two siblings, and so if I were to have a family of my own, I always thought three kids would be just nice. But now when I look at my sister struggling with childcare, I realised it’s definitely not something to think lightly of. My family members are also my seniors (sunbae) in life.

Your eight-year anniversary is coming up soon, and you’ve probably been through many hardships. Do you think it is necessary for a person to go through pain to mature?

Looking back now, not all hardships have changed my nature; I personally don’t see the need for a person to go through change and pain in order to mature. But you know there is going to be a tough time for everyone at least once in their lifetime, and it’s not so bad a thing to be positive and think of precious things to get through it. Most importantly, just because you’re going through something difficult doesn’t mean you should hate yourself or be hard on yourself, because the most precious thing in the world is yourself.

Some may look at you and think that you’ve got it all. In spite of this, is there still anything that you wish to have, and is there a further goal you have in mind?

Before my debut, I had a lot of ambitions but the Kai I am today doesn’t have anything else I could wish for. I don’t think the place I am today is my final station but even if it is, I would be okay with that. Even if my debut was the end, I am proud of the life I’ve led, and I would be super proud of whatever I do. I am able to say this confidently because I learnt that the more fixated I am on something, the less happy I am. I learnt that it is better to focus on and enjoy the present; to enjoy doing what you do.

What type of person do you hope to be to your loved ones?

There is only one thing I wish for and that is for them to always be by my side no matter what decisions I make. Likewise, I will do the same.

SOURCE: Elle Singapore June 2020

#exo #kai #t: interview #elle singapore june 2020

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fourangers · 5 years

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Some bad porn can turn out to be good (1/3)

Summary: “Why are you watching porn on broad daylight and…is this…is this a blond guy fucking a japanese man?”

Who would have thought that porn watching could have such enlightening results. NaruSasu, blow job, anal sex, mutual pining without angst, Comedy, Romance, AU working in an advertisement agency. Some InoSaku.

AO3 link | ffnet link

--.--

Naruto was bored.

He already finished his very nutritional cup of ramen (it’s vegetable flavored, so it had all the necessary components for a complete meal right), played all the games he had in his smartphone and he still had more or less half an hour to kill. His friends were still busy with their work, the food court was completely empty and he wasn’t in the mood for a quick nap.

Wrinkling his nose, Naruto flipped his phone over and over, before letting it rest on the table, groaning. He was so bored. He already refreshed instagram like...thousand times and there wasn’t anything new. Same thing with facebook and twitter.

He took a long glance to the left, and then to the right. Moving to a table that was more or less placed at the corner of the room, he adjusted himself on his seat. Perhaps he could use this opportunity to relieve some tension caused by yesterday’s dream. After wasting long minutes browsing to fit exactly with his particular criteria, he widened his legs and clicked play.

⏤.⏤

Sighing, Sasuke rubbed his eyes while he sent his e-mail. Finally, after struggling for hours he came up with a good slogan title, also wrote some short texts to be used on smaller pieces. He was famished and his take out meal was getting colder by the minute. Glancing at the clock, he went to the food court with bag in hand, glad that it was usually deserted in that hour.

He noticed in an instant the bright golden hair from afar and his steps veered in that direction, ready for a greeting. However, as he was approaching Naruto, he saw those blue eyes very focused on whatever thing was displayed on the smartphone, probably some video of some sort.

Usually in this case Sasuke would just give a quick acknowledgement, then he would eat in another table. While he was circling around to pat Naruto’s shoulder though, his eyes picked some suspicious rhythmical movement from the video. This dumbass couldn’t possibly...glaring, Sasuke grunted.

“Hey.”

“HOLY FU⏤” Naruto shrieked, jumping from his seat. He almost fell from his chair, turning around, gawking in disbelief. “What the fuck man, don’t scare me like that!”

Sasuke snorted, now that the smartphone dropped to the table, he could properly peruse the content inside it. “I can’t believe that you’re watching porn right now.”

“I-I⏤!” Naruto scrambled to pick his gadget, resisting the urge to flip the screen down. He raised his chin in defiance, grumbling. “I was bored.”

“You’re watching porn while on work.” There was no way he was mistaken what he was witnessing, with the top plunging the monstrous cock in the bottom’s round ass, and the well-rehearsed moans and grunts coming from those porn actors.

“Not at work!” Naruto defended himself, in earnest. “It’s my lunch time, and in this moment I can relax and take some time for myself.”

“You’re unbelievable.” Sasuke muttered, stomach making pleasant flips when he realized that Naruto was watching intercourse between two men . At last, all his queries concerning the blond’s sexuality were now answered. With some positive and unexpected addendums, as he perused the video closer. “Honestly, why are you watching porn on broad daylight and…is this…is this a blond guy fucking a japanese man?”

Sasuke was actually mildly impressed how Naruto managed to keep a poker face, despite blushing from head to toe. “Hey, it’s a free country you know. I can watch whatever the fuck I want.”

“...hn.” Interesting how that dumbass didn’t answer his question. Shifting, he placed one hand on the back of Naruto’s seat, whispering close to his ear. “I can’t believe that there are really people out there who would have watched porn on lunch time, this is a first for me.”

Naruto glowered back, raising his elbow to widen their gap as he stood up. “Yeah well, I have done nothing criminal, bastard. ‘Kay, lunchtime is over, gotta go.”

Sasuke huffed, cursing himself for this momentary lack of quick thinking to avoid such misunderstanding. Next time, instead of teasing Naruto, he should have offered himself to reenact that porn video.

⏤.⏤

From the moment Naruto stepped in their ad agency, as corny as it might sound, Sasuke was smitten. Friendly, warm, an easygoing personality fitting with his wide grin and lively eyes.

His first impression towards other coworkers was vastly different though. Tall with a built physique, he had a undercut hair with earlobe expanders, leather bracelets, wearing a fitting black t-shirt that had a huge neon-orange skull drawing on it, complemented with a low cut shorts and a black belt adorned with small metal spikes. Everything about him screamed ‘Punk’, adding with fact that he had a gigantic japanese 9-tailed fox tattoo that started from his neck and covered his entire right arm, some piercings on his face and one barbell on the middle of his tongue (yes, Sasuke already pictured the tongue wrapping around his length). Naruto was quite an intimidating figure to say the least.

However, after just mere days working with him, people were quick to realize that his bright behavior really didn’t match to their preconceptions. He wasn’t one that shouted anarchy and burned books, but was rather the homey type that your mother would love to have him on Sunday lunches.

Once such knowledge sank in, a good number of suitors popped up from all spectrum of genders, much to Sasuke’s annoyance. There was a full-on investigation with some previous coworkers he used to work with, gossiping with friends and snooping around. There were many questions rather he was straight, or gay, maybe bi, all with inconclusive results.

Some rumors said that he was dating some woman who used to have a crush on him since forever, only to break up once he realized that he couldn’t really reciprocate her. Others said that he dated some childhood male friend for a very long time until it became lukewarm and they broke up in amicable terms. Whatever it was, he recently came out from a long relationship and wanted to take a break for now.

Sasuke could understand this, logically, comprehend even, and respected Naruto’s decision to cool down for a while. But as time kept passing by with soiled sheets, longing gazes, small crush turning into a Romance Angst 30 multi-chapter pining fanfiction, Sasuke concluded that, well, maybe it’s time to help Naruto moving on. Yes, turn a new page in his life, refresh, take a new path that it better have him included in this, hopefully as his new steady boyfriend in hand.

It’d be so much easier if Sasuke was only physically attracted to Naruto, not form any kind of attachment whatsoever. However, as he kept spending more time with this blond dumbass, he was getting increasingly enamoured with Naruto’s various facets. His genuine smiles even after he faced many adversities, his unyielding determination, his optimistic way of looking at life, everything.

And whenever he’d notice blue eyes clouded in contemplation, Sasuke really wanted to reach Naruto out and tell him that it’s ok to reveal the darkness in his heart.

Once Sasuke came to term with his feelings towards Naruto, it appeared he only had this simple task of asking him out, right. Well…the biggest problem was that Naruto was the densest idiot that had ever graced in his life. People could practically throw themselves on his lap and he’d wonder if they were having a heart attack or something. Sasuke himself had his own fair share of failed attempts of flirting with no significant results, that blond moron only thought that his teasing was out of friendly competition, nothing more.

Almost a whole fucking year have passed, frustration amounting in each day. For someone who was really talkative, Naruto kept his personal life pretty much in private. And even if he’s really expressive, Sasuke had a hard time reading if Naruto was into him.

In a last desperate resort, Sasuke tried to use their company’s annual party to get some answers, any answer. Whether Naruto was into guys, or he’s just a straight blond dumbass, or he had anyone he might fancy, hopefully Sasuke would gear this situation to more fruitful results.

Company parties brew all kinds of miracles and chaos, uncovering burrowed secrets, with many twists and turns that provided enough gossip material for a month. It loosens up any uptight person into the biggest diva in those party. It even revealed many facets of a person, as Sasuke could never forget how Sakura ended up making out with her supposed “best friend” Ino, occupying the bathroom for long, long hours, only to return both disheveled and flushed. (they began dating from that day onward) This was a good opportunity to get closer to Naruto while they both get drunk as skunk.

Unfortunately for him, Naruto, who was forever the 100% boy scout, promised the ladies to drive them safely to their respective homes, not drinking one drop of alcohol while everyone around him was getting smashed. Honestly, why couldn’t they ask for an uber or something; Sasuke wondered while he brooded between sips of sake.

At last, seeing Naruto watching gay porn, it seems that the gods had finally answered his prayers. Now that he cooled down, he needed to recalculate that Naruto might only be into Japanese guys, not him specifically. That doesn’t matter anyways. Naruto was attracted to men so all is fair game now. He just had to act faster before anyone else noticed about this too.

⏤.⏤

Slamming the door stall, Naruto sat on the toilet seat, messing with his hair.

Oh God, he’s so screwed, he’s so fucking doomed. He really shouldn’t have watched that porn video. There’s no way Sasuke wouldn’t grasp everything together and he’s really scared what would happen next.

Honestly, he wasn’t supposed to feel this attracted to Sasuke. Even though they work in the same sector, they were part of different teams, taking care of different clients and would only meet whenever everyone would go out to eat lunch or go to a bar after work, with some occasional short talk if they stumble on each other through the corridors.

In these pockets of interaction, Naruto was becoming increasingly fascinated towards Sasuke. Extremely smart, quick with sharp snarks and sarcastic humor, Sasuke might look unapproachable for most people, but he cast such alluring spell to Naruto. They could spend hours talking about any subject, from the existential questions to the most inane things happening in their lives. They had many points of view in common, also respecting their differing opinions even if they engaged in a healthy debate now and then.

And, well, like every art director, he was all into pleasant aesthetics and Sasuke was definitely included high in this list. Piercing dark eyes, smooth alabaster skin accentuating his high cheekbones, his face was perfect in all symmetrical proportions, body chiseled out like the finest Golden Ratio there is. (forgive Naruto for the momentary show of nerdism) He always stood out with his stylish clothes, posture lax but in a very cool way, with his hands in his pockets and chin slightly raised giving out a sophisticated aura.

It’s been a while since he was in the dating department, so admittedly Naruto wouldn’t know how exactly he’s supposed to approach him. Plus, he made up his mind that he shouldn’t try anyways, to benefit of them all.

The thing was…Naruto always thought that Sasuke was kind of out of his league, you know? He was way too attractive, too cultured with a high intellect that was too much for a regular dude like him. Shikamaru rolled his eyes, insisting that Naruto should at least test it out since the UST between those two were going off the roof but the blond man remained resolute.

…he heard stories. About how Sasuke never engaged in any serious relationship, settled only with casuals and one-night stands. So considering that Naruto was becoming more and more attached to him, he wasn’t sure that he’d be able to accept only getting physical aspect of this.

The solution then? Denial denial denial. Yeah, forget how much he enjoyed having Sasuke around, how it seemed that time stopped around them, and yet it would fly by in an instant. Forget about all the countless times he yearned to touch Sasuke’s face, feel the soft touch of his lips.

His sketchbook was getting filled with drawings of Sasuke and it’s really not his damn fault that this bastard was this photogenic, he also couldn’t explain the urge to be next to that brooding man, just so Sasuke would feel less lonely. But when he saw much to his utmost terror that he was now adding himself into these sketches, doodling him kissing Sasuke or some tender cuddling, Naruto realized that maybe he didn’t do a good job keeping his feelings at bay. His little crush was turning a little too intense to his own taste and he’s honest to God hoping he’s not becoming too creepy. Better burn those doodles to a crisp and draw harmless things like flowers or whatever.

But now, all his efforts he had done to suppress himself had evaporated with his slip. Most positive scenario was Sasuke not connecting the glaring points (very unlikely, since that damn bastard is a genius) and only teasing him from time to time. Worst scenario would be Sasuke actively pursuing him and Naruto wouldn’t know if he’d be able to resist him and then have his heart broken by the end of it all. He better get ready with whatever situation it might hold in the future.

Days had passed nevertheless and nothing happened. A week went through and there was no reaction coming from Sasuke. Naruto didn’t know if he needed to get more paranoid because if Sasuke was silent, he’s plotting. He witnessed first hand how shrewd that man could get, changing various clients’ mind to accept their envisioned marketing campaigns and he really wasn’t looking forward to be the next victim.

Interaction was inevitable considering they work in the same room, but they were plenty busy juggling with their tasks to properly chat on that week. This was enough to make Naruto relax for a bit, taking a quick break as he went outside for a snack.

“I don’t think he needs a bun. He’s fine with sausage by itself.”

“WHAT THE FU⏤” Naruto swiveled around once he heard the familiar baritone voice, as the street vendor winced from his loud scream. “Fuck man! Why do you have to creep on me from behind all the time?!”

“It’s really not my fault when you’re such a airheaded blond.” Sasuke muttered, while he asked for a cup of coffee.

When Naruto accepted his grilled sausage, he scowled. “Hey, and since when you can order food that was supposed to be mine?”

“I’m just speeding up the process so I can get my own coffee soon, and ordered based on previous assumptions that you like big thick sausages. Or am I wrong in such assessment?”

Sasuke didn’t miss how the bewildered face turned crimson red once Naruto caught the innuendo. Naruto grabbed his arm, hissing. “About that last time, I swear to God if you spread this around I⏤”

“I won’t tell anyone.” Sasuke answered monotonously.

Naruto loosened the tight grip around his arm. “Uh⏤really?”

“Yes. Don’t worry about it.” Sasuke turned around, sipping his coffee. On the corner of his vision, he saw Naruto’s shoulders sagging in relief, walking behind him as they went back to the office.

He made sure he memorized for later use when Naruto absentmindedly thrust the sausage in his mouth.

“Hm. At least I finally figured out how you’re able to swallow copious amount of food without gagging.”

Naruto coughed and choked in response. “God, you’re such a bastard.” He narrowed his eyes ready for a venomous glare but stopped at once when Sasuke curled an amused smirk. Geez, why did Sasuke had such an attractive smile, and whyyyy was his heart racing like a silly highschool girl? This is so fucking stupid.

While Naruto was having his internal battle, Sasuke was inwardly patting himself on the back for another mission accomplished. If this situation followed through smoothly according to his strategic plans, he’ll have passionate sex with Naruto by the end of this month, for sure.

--.--

AN: This story was supposed to be a pure PWP but then I was like "wait, I need to give a good reason for those two to boink" and this monster of a fic happened. Lord help me. (but still, I'd really enjoy if you guys will leave a review)

Chapter 2

#NaruSasu #snstext #sn fic #SNS #drabble #lemon

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technicolorfamiliar · 5 years

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The Artist vs Social Media

I have been sharing my feelings about art and its ever-growing relationship to social media with a number of people recently. I wrote a bit about it here some months ago, but that was primarily focused on reactions to different types of art I was posting on different platforms. Without a doubt, it’s been something that’s given me pause for a while, and I have a suspicion I can’t be the only person that feels this way.

To be clear: this is not meant to be an attack on the people who enjoy and excel at being a creative on social media. It is purely an expression of my own frustration, a cry out to others who have struggled with the same issues, because I know I’m not alone.

First of all, my personal style just doesn’t compliment a successful social media presence, I’m such a fan of the long-format, in general. I don’t want anything in my life to be bite-sized, cropped, or condensed. I struggle to convey the concepts teeming in my heart in a limited number of characters and pixels. As I am evolving as an artist, I enjoy incorporating many layers of meaning, drawing on a multitude of sources for inspiration. Social media, for the most part, wants to condense, compartmentalize, limit. It’s short-format, lacks fluidity, and promotes shorter attention spans. It feels counterintuitive to the kind of art I love and the art I want to be making.

For as streamlined and easy as social media has made sharing artwork with the great big world out there, it’s also birthed a lot of additional anxiety and despair. At least that’s been my experience. Some people have taken to social media like ducks to water, they are thriving in an endless stream of posts and pictures and stories. But this particular artmaker finds the rise of social media more like an impossible mountain, and climbing it is a requirement.

I envy the artists and makers who have figured out how to hack social media in order to promote their work and their brand. These people make it look easy, like social media integration with one’s art practice is as simple as breathing. I understand how it is crucial now as any kind of artist to have a big social media presence. But despite that understanding, I still have a lot of issues with it.

I was in art school in the still relatively early days of Instagram. Facebook and Twitter were big, but I didn’t really ever get too deeply involved in either platform. For me, Facebook was mostly for staying in touch with friends and family back home. I didn’t even have a smart phone until some time after I graduated. The school I attended encouraged us to build a website, get a business card, but there was no way to prepare us for the expansion of these apps among others that would emerge later on. This is not a sorry attempt at an excuse for my complicated relationship with social media, because there are a lot of artists in their early 30s right now who are very clearly doing well in that arena.

Circa 2009 – 2011, using social media for networking was beginning to be a real thing to consider. Having a Facebook page and separate Instagram and Twitter accounts devoted to your craft in addition to your website and blog in order to reach all possible professional connections was increasingly important. And now, they are all absolutely essential. People think you must be kidding yourself if you’re making art and don’t have a social media presence. I’ve caught myself being judgmental of young artists who aren’t on social media. But then I’m reminded of my own issues with Facebook and Instagram and all the others and I think maybe I should shut my mouth.

—

That’s the background. The real thing I’m trying to say is this:

Social media is exhausting.

I hate it.

For all the good content being generated and shared on FB, IG, etc there are a thousand mentally and emotionally draining posts being shared by people who, by and large, aren’t on social media to promote their craft. And that’s fine, people should have a place to vent their frustrations, laugh at funny or un-funny memes, share recipes and cute animal videos, get 100+ validating reactions to their photos, post thoughts/criticisms/ideas too long for Twitter but too short for a blog…

But to expect an artist generating original content to compete with everything else being blasted on every social media platform is complete and utter unrealistic nonsense.

—

My big, huge, major beef with social media is the totally insane decision to stop having posts featured in chronological order on pretty much every major platform. This really hurts creative people who are trying to get exposure, share their work to the world (or at least their friends and followers), and requires them to generate even more content, or share the same post over and over again in the hopes that their painting or photo or video somehow makes it over all the other posts from everybody else that are only just so much noise. Trying to get noticed or share your work with likeminded creatives you don’t already know is like shouting in a canyon full of other people shouting, drowned out by all the other voices and the echoes of the voices.

But that’s not the only thing about social media that keeps me up at night.

There are people on social media who have become experts in making their lives look like perfect, magical journeys of self discovery and growth and good fortune. Seeing their perfectly composed, perfectly lit photos of what is supposedly their daily lives, their brunches, their cocktails, their pets, their clothes, their travels, their significant others, and whatever else makes me want to not even try. Why should I even bother to try to compete with that? Looking at those kinds of posts immediately makes me feel inferior because 1) I’m not living that theoretically beautiful, charmed life, and 2) I’m not generating masses of content like that of my own experience. I look at my weird little life and there’s hardly anything photo- or post-worthy, at least not on a daily basis, not enough to get above everyone else’s noise. When did having a social media presence become an art form in and of itself? One of my very close friends described social media as performance art, which is probably the best description of this phenomenon I’ve ever heard. I’m not saying it’s not hard work — in order to project this perfect life, you have to be a photographer, or at least know and/or have the money to pay for one, be a master of self-marketing, and you have to set aside the time in your day to make the posts (more on that in a bit). But as someone with at least half a brain, I know that the content being gobbled up by glowing, supportive friends and followers is only a version of reality.

I know I’m not the only one who feels utterly alienated by the “perfect lives” being presented on social media, and I know that it’s not most people’s intention to alienate their friends by posting gorgeous photographs and positive affirmations of their own journeys.

And yet, even just thinking about it is exhausting. It’s a destructive and deadly combination of self-loathing and self-doubt inspired by the vast majority of what I see on Facebook and Instagram with knowing full well that those feelings are totally unfounded since the posts are not a true reflection of reality. It doesn’t motivate me, it doesn’t inspire me to follow their lead, it doesn’t get my blood pumping. It just makes me tired.

—

By my nature, I am a relatively private person. I have no real desire to share my private life with strangers, and it’s a struggle for me to open up to acquaintances. I have a hard time talking about myself, my dreams and aspirations, my needs and wants with other people. I keep to myself, I have a small circle of close friends and family with whom I share things openly.

There’s nothing like the gut-wrenching feeling you get when you’re talking passionately about your art or your interests or your hopes for the future with someone and seeing the very moment their eyes glaze over with disinterest. It’s a special kind of soul-crushing dismissal that has lead me to live an introvert’s life. Because why, after all, would I share anything with people when that’s the reaction I often got in my youth when sharing with my peers?

The whole grand purpose of social media is to share. Share everything and share often. Artists who hold regular jobs and don’t have an abundance of free time or energy to devote to generating social media content on top of the art they’re already making need to find that magical balance. The Buzzfeed article about burnout that was circulating a few months ago touches on this a bit. Work + Art + Self Promotion. That’s always been the case for artists looking to make a profit off their work, but now it’s on a whole other level and puts creatives in direct competition with social media influencers and everyone else on FB, IG, Twitter, Tumblr, Snapchat, etc. When I say time and energy, I mean the lack of energy I personally have after a working a job that already requires me to use my creativity, strategy, and organizational skills. When I get home or when I finish a job, I want to recharge so I can have the energy and motivation to actually sit in my studio and make new art. I struggle with budgeting out my time and energy for taking photos, writing cute little descriptions, thinking up clever hashtags, and setting timers to remind me when to post in order to get the most views.

I’m over-focused right now on making the art, in finding my voice as an illustrator, in re-vamping my portfolio and considering the future of my practice. I would need a personal assistant to run my social media accounts in an effective and professional way, and I don’t understand how other artists don’t have assistants. Or maybe they do. At the very least it would require me to have my phone in my hand far more than I already do, so another reason to keep it on me, especially in my studio while I’m in the zone, working, makes me feel gross.

I know what you’re thinking. You’re thinking, “But Emma… you took all this time to write and edit this long blog post. Surely you could have used that time to work on content for your IG or FB accounts.” And you would be right. However, I’m in a place mentally and emotionally where I see the social media game, I understand it, but I just don’t want to play it. Not the way we’re all expected to if we want to get noticed. I’m not a performance artist, I’m not extroverted enough, my process doesn’t lend itself to this new gold standard of being an artist in the 21st century. Am I making big strides to change my process? Not really, because the very nature of social media feels inauthentic to me and the work I want to be making.

—

In the end… I don’t really know how to make social media work for me and my own journey as an artist. It would be great if there was some compromise, some middle path for people like me who are rubbed the wrong way by hashtags and stories and filters. Is there even a possibility for existing any other way as an artist today? Because everyone I know who creates any kind of art seems to have accepted and figured out the key to doing well on social media. It’s almost not even worth airing my grievances since I’m not willing to completely change and conform to something that does not feel right to me.

I’ll just keep plugging along as I have been until I figure it out. Or some kind souls who have been through a similar conundrum swoop in and offer their wisdom and insight.

#my writing #art vs social media #long post

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superspunarticle · 2 years

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3 Key Elements to Effectively Target Gen Z with Social Media Advertising

Tutorials & tips on Content & Video Marketing.

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task.

So although implementing them into your strategy may seem difficult, let’s dive into a few tips to help target Gen Z with social media advertising.

Make Gen-Z Feel Included

This means ditching traditional advertising. We’re not saying it doesn’t work, but it’s probably not the best approach for Gen-Z.

Gen-Z just wants to be understood, not defined. Click To Tweet

Grab Their Attention, FAST

If you are working on utilizing short-form video content, here are three key things to keep in mind:

Optimize Mobile Experiences for Gen Z

Here are important things to consider:

Gen-Z loves to utilize GIFs and emojis as a way to communicate. It can easily be used as a way to speak to them without using any words at all.

Make your content interactive

It’s important that your campaign is sharable so that they can show their peers. This feeds their desire to interact with brands that they love or have interest in.

Remember online user experience

How to Get it Right When Advertising to Gen-Z

Gen-Z just wants to be understood, not defined. Once you recognize that difference, it’ll take your social media advertising initiatives to the next level.

This article “3 Key Elements to Effectively Target Gen Z with Social Media Advertising” was 1st provided here.

We trust you found the post above useful and/or of interest. You can find similar content on our main site here: superspunarticle.com/blog Let me have your feedback below in the comments section. Let us know what subjects we should cover for you in future.

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topweeklyupdate · 6 years

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TØP Weekly Update #62: They’re *Really* Back (9/14/18)

We knew going into this week that there was a real storm coming, and that was an understatement. Though the complete Trench album is still waiting to be released, it really feels like the band is back more than ever.

This update is a novel-sized doozy. Grab your new merch, and let’s dive into it.

This Week’s TØPics:

A Complete Diversion in London Brings Trench (and a Flaming Car) to the Stage

The Boys Speak to the Press: Rock Sound and Alt Press Announce Special TØP Issues, and the Boys Hop Back Onto Radio

First Details Emerge About “Neon Gravestones”, “Pet Cheetah”, Clancy, Nico, and More As the Press Hear the Album for the First Time

Major News and Announcements:

The big one finally hit: after over a year, Twenty One Pilots returned to their home on the stage. They started making flex moves before the show even started. They arrived in London two days in advance, rehearsing and playing soundchecks into the night that die-hard campers could hear from outside the venue. They arranged for folks in Bandito uniforms to dispense 150 tickets to those that showed up at the box office. The venue delivered food to the queue, and the Clique in turn donated their blankets and duvets to a local soup kitchen. Pretty darn sweet.

The real event was even sweeter.

Twenty One Pilots did not quite pull out all of the stops for their first performance in over a year. The set was just over an hour, did not debut any never-before-heard songs, did not include any special guests, and mainly stuck to the skeleton of the Blurryface Era setlist. And you know what? There was absolutely nothing wrong with that. If anything, Tyler and Josh keeping things focused on dusting off the old gears and introducing a few new elements for the Trench era resulted in a tight and emotional return for today’s greatest band. (Shout out to Ohio Clique for editing fifteen different Periscope and Instagram Live streams together to make a cohesive concert movie.)

Highlights of the show include:

There were no screens present in the smaller venue, but the production crew did make sure to bust out a ton of other great production elements, including tons of lights and, most notably, the car from the “Heavydirtysoul” video that bursts into flames at key points during certain songs- including, at one point, when Tyler was standing on it.

The Clique brought the production value in the crowd, too: beyond all the folks dressed up as Banditos and Bishops, you also had plenty of people bring in yellow screens for their flashlights and yellow flowers and petals to offer Tyler.

The setlist was pretty sensible, with the four new Trench singles plus all of the songs that you would have expected them to play at an old festival show (minus “Guns for Hands” and “Tear In My Heart”, no I’m not sweating, why?). It is interesting that “WDBWOTV” and “The Judge” were played, but I suspect that it was mainly to justify bringing out the ukulele for “Nico”; if there are more uke tracks on Trench, I would not be surprised to see one or both of these songs dip out of the regular rotation.

Tyler had to stop the show twice to help people out of the pit- it was that kind of show.

The show opened with Josh coming out on stage in full Bandito regalia, torch in hand, looking like a badass. After sitting down at the drums and playing a few simple sequences, a masked man with a bass guitar walked out on the stage, started playing “Jumpsuit”’s gnarly riff, and yelled for the crowd to “GET UP!” Awesome. Twenty One Pilots is back, mate.

Tyler stumbled over a few lyrics in “Jumpsuit” and “Levitate”, but he successfully played it off- only the most diehard fans would have caught that he wasn’t just pausing for breath or to hear the crowd.

Tyler actually yelled “Why’d you come, you know you should have stayed?” at the end of “Heathens”, and it sounded damn good. Hope it sticks for future shows.

Tyler’s “WDBWOTV” pre-speech was a pretty good inaugural address for the Trench Era. He let the rabid audience know that he had been watching them since before the concert (both literally and metaphorically), joked about needing to get back in “show shape”, and thanked London for being a home away from home for them. In gratitude for hosting them, Tyler even announced that they were adding a third arena show at Wembley and joked that Mark should tweet it or something (he did).

Prior to playing “Nico”, Tyler adorned a bright yellow jacket over his usual uke kimono; Josh helpfully banged the drums dramatically for every successful button.

Tyler and Josh did the handshake during “Nico”, because of course they did.

For “My Blood”, Tyler drew from the old playbook and attempted to direct the two halves of the audience to sing harmonies. It worked even better than it used to with “Doubt”, much to Tyler’s evident glee- his smile and little dance to everyone singing his new song back at him was probably the best moment of the whole show.

The Trees Speech was short and sweet, with Tyler promising that he’s written “pages and pages” of things he wants to say, but for now all he can say is that they’ll be coming back on the new tour with “things we’ve never seen before” and that the fans look so good.

#YellowConfettiConfirmed

In the last bit of major news: new merch (that Josh stitched himself, be nice) and a new yellow Trench vinyl that I’m sure won’t immediately sell out. Have fun spending your life savings, kids!

Other Shenanigans:

The band was active in other spaces this week, of course. After Zane Lowe broke open the floodgates last week, both Rock Sound and Alternative Press announced that they would release some exclusive Trench Era Content (tm). Rock Sound’s came in the form of a thirty-page mag featuring a lengthy 22-page feature comprised of the first interview the two bands gave together since before the hiatus, Tyler and Josh’s first full photoshoot in over a year, and tons of awesome posters and Clique art. It definitely is not available in any form on the Internet that I’m afraid to link to lest I get pegged for copyright and sent to jail. Highlights of this interview that I certainly haven’t read include:

Lots of typical Rock Sound purple prose, in which the writer goes off on more tangential metaphors than even Tyler Robert Joseph.

The reporter describes Tyler’s house as “quite stunning” (yeah, with that Blurryface money combined with Columbus real estate values, I should hope so).

Josh laughs at the memory of some of their old costumes. “Those suits were so hot,” he says, as if those heavy coats aren’t a billion degrees inside.

Tyler: “There’s something healthy about realizing that the world keeps turning. Sometimes it can feel like the whole world is revolving around you- I think we all selfishly get to that point. When you have those moments, when you stop and realize that even if you weren’t there those other people would be, it lifts a weight that can feel very heavy. It motivates you to want to come up with a reason why you’re here.”

Tyler says they cut out social media during the hiatus in part because “removing the ability to run straight to it was important. For me, writing music is the thing I want to run to when I feel compelled or inspired. Whether it’s frustration or anger or compassion, whatever it is that I wanted to express, I wanted it to live somewhere new. I didn’t want one drop of meaningful expression to live anywhere else.” Additionally, they did want to test whether the Clique would stick around, and even kinda hint that they wanted to shrink how crowded some of the rooms they entered were becoming.

We are assured, however, that the next “hiatus” will not be the exact same as this. Tyler: “Going away broke my heart. It hurt that we weren’t able to tell people why we had gone, but I’m an advocate of showing people what I’ve been working on rather than telling them how hard I’m working. [...] That said, though we don’t know what the timeframe will be or if we’ll take another break, the manner in which we left... we’ll never do that again.”

I’m just gonna leave this here: “He tells us also of the beautiful relationship he has with his wife, Jenna, and the role that she played in helping him unlock the words and the sounds that would form the basis of this new chapter; of the times he would hand her the phone while behind the wheel of his car to allow her to record anything from melodies to simple poems.” Yeah, will someone sweep up all the pieces of my heart that are just lying on the floor, that’d be great.

Tyler has long had the idea to tell a geographic story, much longer than since the end of the last cycle, and he didn’t always intend to tell it through music. “I feel like in our mind there are places we learn we shouldn’t go.”

Tyler says that there are lots of songs that he writes that never see the light of day because he has moved past the season he wrote them in by the time it comes to record them.

Rock Sound is positively glowing in its brief advance review of the album, saying it is undoubtedly the best project of 2018, “a labor of love”, “a varied, often spectacular collection” with some of the band’s all-time greatest moments. It will be even more sonically diverse than we’ve come to expect: “Morph” is described as “old-school R&B”, “The Hype” “anthemic indie-rock”, “Pet Cheetah” has “stomping beats and a fiery rap verse.” The highlight, though, is apparently “Neon Gravestones”, “a piano-laden spoken word masterpiece” with lyrical content that “will save at least one person’s life”. Damn.

Alt Press will also be releasing a 24-page cover feature on the band and were even nice enough to include a fun video ad from the boys. They’re so cute, and I’ve missed them so much. (Also, Tyler’s checkered pants are a quality meme.)

After the Complete Diversion, Tyler and Josh performed a mini-press tour. First, they gave five-minute interview with Annie Mac on BBC Radio 1 and an Instagram Stories AMA on the station’s account. Highlights of this quickie include:

Josh and Tyler joke that specifying the exact number of months they’ve been away sounds like a mother saying their kid is “14 months” instead of a year old.

Tyler notes that this was the first performance in a long time that they’ve felt truly nervous, as they could no longer rely on muscle memory to carry them through after the long break, particularly with the new songs.

Annie references her last interview with Josh, where he confessed to be nervous about whether the fans would return. When asked if the first show helped them overcome those nerves, Tyler replied honestly, “To an extent, yes.” They chuckle about it, but the implication remains thick: the dedicated fanbase certainly turned up, but there is no assurance that they’ll have long-term mainstream success in the future. They seem cool with that.

Tyler states that they chose London specifically to make their return because, besides Columbus, it’s the only city where they have played in every size of venue, from the Barfly club to the Ally Pally and everything in-between over the course of fifteen shows. That type of home atmosphere made it feel right to start the new era there.

Josh says they played a bowling alley in London once. He did not wear bowling shoes in the set nor when he bowled afterward, which, as Tyler points out, is very punk rock.

Tyler reflects on how this show represents years of preparation and practice teaching them how to “trim the fat” and master the tempo and flow of the concert to appear as confident as possible and bring the audience along for a well-planned journey.

“My Blood” is one of the most challenging songs for both artists to play, particularly Tyler, as he has to balance the difficult falsetto with keeping that bassline groovy and consistent.

The IG answers were mostly just the dudes trying and failing to answer basic questions like “Are you happy to be back?” and “What’s it like to be famous?” in as few words as possible without giggling, hugging, and tickling each other. Best Q/A: Why did they watch the Grammys in their underwear? “We didn’t have air-conditioning.”

South African DJ Rob Forbes from Radio 5FM also conducted a truly fascinating interview with the band, the first that dives into the lore and one that gives us even more of a glimpse into some of the future songs. Additionally, Mr. Forbes briefly posted the tracklist w/ time-codes, revealing that both “Chlorine” and “Bandito” go over five minutes- get hyped, kids. Highlights from this interview include:

When asked about Clancy, Tyler responds with a pregnant silence before asking how the the interviewer knew about him. DJ Forbes stutters an answer about having listened to the record, but Tyler replies that Clancy’s not on the record. All he does say about Clancy is “I’ve heard about him, and I know we’re from the same place.” What is up with your cryptic nonsense, Tyler Robert Joseph?

The band intentionally left the Trench Trilogy open-ended to be able to continue it in the future. Tyler did not mean to make the timeline confusing, but did note that its cyclical nature left it open for the Clique to pursue that interpretation.

Tyler is careful with choosing his words to describe Nico. He admits the whole thing is pretty confusing (his grandma asked him once, “What’s a Nico?”), but that was his intention: he wanted to give the Clique a lot to think about and discuss as a reward for waiting so long. He does seem to confirm that Nico is Blurryface, or at least an aspect of him that represents how much more familiar Tyler has become with the nature of his own insecurities as he writes about it.

Tyler denies that the final verse of “Neon Gravestones” has a specifically political bend and actually sounds a little offended that something so important to him could be cast in that light. No idea what that means, I need to hear this song.

The interviewer says that Tyler calls his “Pet Cheetah” “Jason Statham” within the song itself in a fun rap verse. Tyler laughs and says that came from an inside joke between him and Josh that he was excited to bring to life. I am SO confused, you have no idea.

Tyler says that they had plans at one point to come to South Africa for a show that fell through at the last second, but that they’re still interested in going at some point in the future.

Additionally, the music production interest site Mix did a small spotlight on the producers behind Trench. We already knew that Paul Meany was handling main production duty; Darrell Thorpe, whose credits include Radiohead, OutKast, Paul McCartney, and Foster the People, joined him as an engineer while the band captured the album’s drum tracks at United Recording Studios in LA, the only studio they used outside of the one in Tyler’s home. It’s always cool to see the dudes who bring the band’s music to life, but, to be honest, the best part of this short little article is Tyler’s dad socks in the photo.

Oh, and music video director Andrew Donoho told Billboard that he can’t spoil the album or Tyler will burn down his house. So... yeah, okay, moving on.

Chart Performance:

After its first full week of sales and streaming, “My Blood” secured a debut at #16 on the Billboard Bubbling Under chart ranking the songs that have yet to reach the Hot 100. The song gains at all metrics, and according to some industry sources like Headline Planet, it is receiving a concentrated marketing push to pop and adult contemporary markets that its predecessors have not. “Jumpsuit” continues to fade, but its run was respectable, and I remain optimistic about Trench’s commercial prospects going forward, especially in the midst of this hype wave.

Whew. That was a long run. Congrats to everyone who made it all the way to the end. We’re so close to Trench, you guys. Keep powering through. Stay alive. And power to the local dreamer.

|-/

#twenty one pilots #tyler joseph #josh dun #trench #rock sound #alt press #a complete diversion #bbc radio one #pet cheetah #neon gravestones #top weekly update

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thingpet7 · 2 years

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Groupm Makes Promoting Work Higher For Individuals

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The definition of what data must be analyzed to make a cluster is not a secret. It’s also essential to determine the communication channels that your target market is more than likely to make use of. The generally used channels embody email, social media platforms, search engines like google and yahoo, etc. It’s also essential to watch your content belongings and analyze their performance. Content Marketing One of crucial features of strategic content material is the way it aligns along with your audience’s interests, wants and needs. The key here is to put yourself within the sneakers of your viewers and create something that addresses their particular requirements and issues. Below, I’ll share some suggestions and tactics you can use to create strategic content. Position, so you'll find a way to tackle the particular considerations of the reader based on his place in the enterprise.

#seo

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extremeexplore · 3 years

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Why Micro Videos Are More Demand In 2021?

It’s not too exhausting to visualize why video is thus widespread lately — for one issue, it’s an associate degree easy-to-digest format that provides our eyes a rest from the overabundance of matter data online. this could be why the globe reportedly watches a billion hours of YouTube social video per day and those of you who are headed towards an Online Digital Marketing Course ought to have an entire understanding of the ability of video as a marketing tool. this can be not solely as a result of they could have an interest in creating wonderful videos, however as a result of they’ll in all probability ought to learn to include video into their content to stay competitive.

Here we’ll define some best practices for digital marketers to make and share videos, and highlight five key reasons why video is thus crucial to your marketing strategy.

Table of Contents

Why Video Content Marketing?

o Here’s a breakdown of wherever you’ll be mistreatment differing types of videos.

o The Key Role of Video Marketing

§ Are solely marketers mistreatment video?

§ Marketers aren’t the sole ones who mistreated video in their roles. Video is employed wide across all departments.

Why Video Content Marketing?

Video may be a versatile and interesting content format that not solely provides the North American nation a real-life image of what’s going on; it’s conjointly straightforward to share across multiple platforms. shoppers am passionate about it as a result of its straightforward to digest, entertaining, and interesting, and marketers am passionate about it as a result of it will provide probably Brobdingnagian come back on investment (ROI) through several channels.

Video is additionally terribly accessible to anyone with web access, each to observe and to provide. whereas there’s a trend towards higher quality video on knowledgeable level, associate degree one will hop onto their laptop computer and build their video in underneath an hour.

Why Video Content Marketing? Learn more Join Skill Shiksha.

The past 2 centuries witnessed creative/literary traditions like Japanese short-form poetry verse form and intensely crisp flash fiction. From the brevity of the 6-word story, some time past to the introduction of a 6-second video format on tracheophyte in 2013, the thought of expression through short-form content has come back an extended approach.

There are lots of differing types of videos out there and a part of making an efficient content marketing strategy has a solid understanding of your purpose before you sit down and build the video (or the other kind of content, for that matter). thereto finish, you wish to form positive each the sort of the video and also the channel purpose (if you’re posting on social) match the aim of the video itself.

Here’s a breakdown of wherever you’ll be mistreatment differing types of videos.

Explainers will facilitate educate folks concerning your product and might be utilized in conjunction with directions, client service activities, and entire different varieties of applications.

Interviews will facilitate to encourage speech between sides or showcase a special guest or influencer. If you’re making videos that include guest specialists, as an example, you’ll continuously re-use the audio and advertise as a podcast.

Product reviews and demo videos are created by whole ambassadors in exchange for free of charge merchandise. If you’ll notice folks in your trade trying to spice up their social following, this could be a good approach of basically obtaining free advertising. Doing this could conjointly assist you to search out out data concerning the merchandise if the folks doing the video reviews have loads of engagement and comments. thus in an exceedingly sense, it will perform like research.

Live video is that the best likelihood to induce up shut and private together with your audience, and it works well on social channels above all.

The Key Role of Video Marketing

97% of marketers claim that videos facilitate customers’ perceive merchandise.

For the foremost half, marketers nowadays are not any longer taking a pitching kind of approach – the reason? There’s just too abundant selection out there. shoppers and businesses merely don’t’ have to be compelled to be sold to; instead, they’re doing a fast web search to search out the simplest product within their neighborhood or perhaps in the world wherever they’ll proceed to order it online.

To this finish, marketers in several fields (perhaps not all) have to be compelled to approach audiences with a value-based provide rather than a “sale.” And videos stand out giving customers a very up-close check out a product, service, or perhaps associate degree

influencer or teacher

The Key Role of Video Marketing.

Are solely marketers mistreatment video?

Marketers aren’t the sole ones who mistreated video in their roles. Video is employed wide across all departments.

32% of companies use video for sales.

29% of companies use video in their administration and operations messages.

27% of companies use video in their human resources messages.

24% of companies use video in their leadership messages.

20% of companies use video in their product management messages.19% of companies use video in their client support messages.

10% of companies use video in their finance department messages.

Video marketing is effective

For marketers, video is an important part of their toolkit. For many, video outperforms different marketing tools.

61% of marketers see video as a “very necessary or very important” part of their marketing strategy.

30% of marketers see video as an additional necessary part of their strategy than their website.

74% of marketers say video contains a higher comeback on investment than static imagination.

68% of marketers say video contains a higher come back on investment than Google Ads.

53% of marketers say that video helps them raise awareness.

49% of marketers say that video helps them have interaction with their audience.

52% of marketers say that video helps them build trust with potential customers.

YouTube has the simplest ROI for video content, followed by Facebook and Instagram (How to Use Instagram Properly For Building brand)

How do marketers build videos?

Video creating may be a cooperative method. The tools and ability levels used vary widely.

75% of companies build videos as a team.

39% of marketers build videos in-house, whereas 17 November still totally source video creation.

58% of marketers build videos with skilled computer code, whereas forty-ninth uses straightforward online tools like Biteable.

38% of marketers use smartphone apps to provide videos.

35% of marketers build videos from scratch whenever, whereas eighteen use pre-made templates.

48% use a combination of each.

Video creating perceptions

Video creating is perceived as being exhausting to try to do. most people assume that multiple skills are required.

66% of marketers don’t build videos as a result of they assume it’s too long.

41% of marketers don’t build videos as a result of they assume it’s too difficult.

37% of marketers don’t build videos as a result of they assume it’s too costly.

80% of marketers would produce additional videos if they knew a straightforward approach (like biteable.com).

Towards A way forward for Video, Vernacular, and selection

The world of content marketing is accenting micro-moments nowadays. The video snippets can drastically modification client behavior. Having targeted accurately in an exceedingly various market like India through regional and vernacular penetration, Bytedance has outdone several startups in the country. This vernacular client phase of India is anticipated to achieve 540 Mn by 2021, which can account for seventy-fifth of web users within the year. Most of this base can consume digital content on smartphones and {this is|this is often|this will be} wherever digital startups can build their whole.

The dynamic paradigm of content consumption is predicated on the requirement to faucet three Vs: video, vernacular, and selection at the same time, in keeping with a report revealed by Zinnov. the increase of UGC associate degreed short-form video in 2018 leveraged the binge-watching facet of an Indian digital content client. Bytedance targeted Tier II and Tier III elements of the country with a significant target regional languages. This ensured a rise within the style of content being served to the audience on the appliance thereby leading to redoubled whole awareness and client retention over time.

Conclusion

Video is one of the foremost widespread content forms within the world and also the truth is that it’s unlikely to be going anyplace before long. And it makes sense: in associate degree impersonal digital world, we’re desire affiliation and temperament. we wish to visualize and listen to folks in an exceedingly real-life context — it’s purposeful.

Video isn’t solely fun, it’s everyone in all the simplest ways that to induce upon the point of your audience and provides them a true glimpse of what you and your business or your purchasers do. The key here is to assume on the far side profit and products — show them one thing concerning your philosophy, or share some data on a stimulating event, or provide some valuable data. The additional they comprehend your positive practices, the additional seemingly they’re to stay around.

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jollykidponypaper · 3 years

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Why Micro Videos Are More Demand In 2021?

Here we’ll define some best practices for digital marketers to make and share videos, and highlight five key reasons why video is thus crucial to your marketing strategy.

Table of Contents

Why Video Content Marketing?

Here’s a breakdown of wherever you’ll be mistreatment differing types of videos.

The Key Role of Video Marketing

Are solely marketers mistreatment video?

Marketers aren’t the sole ones who mistreated video in their roles. Video is employed wide across all departments.

Why Video Content Marketing?

Here’s a breakdown of wherever you’ll be mistreatment differing types of videos.

Explainers will facilitate educate folks concerning your product and might be utilized in conjunction with directions, client service activities, and entire different varieties of applications.

Live video is that the best likelihood to induce up shut and private together with your audience, and it works well on social channels above all.

The Key Role of Video Marketing

97% of marketers claim that videos facilitate customers’ perceive merchandise.

Are solely marketers mistreatment video?Marketers aren’t the sole ones who mistreated video in their roles. Video is employed wide across all departments.

32% of companies use video for sales.

29% of companies use video in their administration and operations messages.

27% of companies use video in their human resources messages.

24% of companies use video in their leadership messages.

20% of companies use video in their product management messages.19% of companies use video in their client support messages.

10% of companies use video in their finance department messages.

Video marketing is effective

For marketers, video is an important part of their toolkit. For many, video outperforms different marketing tools.

61% of marketers see video as a “very necessary or very important” part of their marketing strategy.

30% of marketers see video as an additional necessary part of their strategy than their website.

74% of marketers say video contains a higher comeback on investment than static imagination.

68% of marketers say video contains a higher come back on investment than Google Ads.

53% of marketers say that video helps them raise awareness.

49% of marketers say that video helps them have interaction with their audience.

52% of marketers say that video helps them build trust with potential customers.

YouTube has the simplest ROI for video content, followed by Facebook and Instagram (How to Use Instagram Properly For Building brand)

How do marketers build videos?Video creating may be a cooperative method. The tools and ability levels used vary widely.

75% of companies build videos as a team.

39% of marketers build videos in-house, whereas 17 November still totally source video creation.

58% of marketers build videos with skilled computer code, whereas forty-ninth uses straightforward online tools like Biteable.

38% of marketers use smartphone apps to provide videos.

35% of marketers build videos from scratch whenever, whereas eighteen use pre-made templates.

48% use a combination of each.

Video creating perceptions

Video creating is perceived as being exhausting to try to do. most people assume that multiple skills are required.

66% of marketers don’t build videos as a result of they assume it’s too long.

41% of marketers don’t build videos as a result of they assume it’s too difficult.

37% of marketers don’t build videos as a result of they assume it’s too costly.

80% of marketers would produce additional videos if they knew a straightforward approach (like biteable.com).

Towards A way forward for Video, Vernacular, and selection

Conclusion

#digitalmarketing

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sociallyinsmmagency · 3 years

Text

IMPRESSIONS VS REACH: WHAT THEY MEAN AND WHY THEY MATTER

If you’ve been on a mission to grow your brand online, and more specifically, on social media, you’ll know by now that there are a multitude of metrics that each platform uses to measure the success of your efforts.

IMPRESSIONS VS REACH: WHAT THEY MEAN AND WHY THEY MATTER

And if the term “impressions VS reach” sounds familiar, you’ve probably been wondering what they mean, why they matter, and what the difference is between the two. After all, they do sound very similar.

Today, we’re going to talk about them, but more importantly, we’re going to teach you how to make the most of both of these incredible metrics and how you can improve your efforts to get even more of them.

Are you ready to get started? Let’s hit it.

Defining Impressions VS Reach

In order to really find out what this means, we have to dig into each of these metrics separately. So here goes!

What are Impressions?

In short, this means that a particular piece of content, (either paid or organic) was delivered to a user’s feed. This doesn’t necessarily mean they SAW it or specifically interacted with it, it just means that it was put in the feed, and unique.

What is Reach?

Digital reach is the total number of people who actively saw your content. It means that a paid or organic piece of content was not only delivered to a user but truly SEEN by a unique visitor as each view by the same party still counts as an impression, whereas ONE view by a unique visitor only counts as one.

Impressions VS Reach: A Deeper Look at the Differences Between the Two

Because the difference between the two metrics is vague overall, it can be difficult to comprehend what might actually be particularly powerful about either of them or find out why there’s such a demand for impressions VS reach or vice versa.

Here’s another example:

Let’s say you have 500 followers on Instagram and you publish a short-form video. If every follower were to see it, you would have 500 digital impressions and would have reached 500 people.

The next day, you might publish a graphic and once again all of your followers see it in their feed. Your reach would STILL be 500 because you’ve reached every single one of your followers, however, your impressions are now 1,000 because ALL of your followers saw both posts.

Reach equals the number of people to who your content was displayed: aka, this doesn’t necessarily mean they actively SAW it. Just that it was delivered to their feed and it reached them.

Impressions: the number of people who SAW your content.

This is why you may have reports that show a significantly higher number of impressions than people in your followers. Confusing? Yes. Vitally important to the overall success of your campaign? You better believe. And that’s why it’s imperative to sort out why each one is important and what they mean.

Not All Impressions are Created Equal

There are also different TYPES of impressions, with some having more of a positive impact than others. Let’s take a look at all of the types and discuss how each one can impact the outcome of your campaign.

#1 Paid Impressions

Paid impressions can be incredibly powerful for getting your name out there. The number that this metric presents to you is the number of users who saw your paid content. Like a boosted Instagram or Facebook post, or a traditional Instagram ad or Facebook ad. The only downside? You’ve got to pay for them.

#2 Organic Impressions

The number in your campaign results represents the number of unique users, (most often followers) who saw your content. Upside? It’s free of charge!

#3 “Viral” Impressions

Contrary to how it sounds, this does not mean that your content is viral or will go viral.

This number is the number of individual, unique views from people who saw your content via shares and/or Stories published by others and often includes other metrics like likes, shares, and comments.

...and Neither is Reach

Just like with impressions, not all reach is created perfectly equal. Each has their positive and negative aspects, with some being more powerful than others. Let’s take a look:

#1 Paid Reach

Paid reach equals the amount of times your content was displayed in the feed through paid advertising efforts like ads and boosts.

#2 Organic Reach

This is the total number of times your content was displayed in your audiences’ feed, but only through organic efforts. A.k.a you didn’t pay for this reach.

And it can also be helpful to note that it’s not uncommon for your reach to be less than your follower count. So don’t get discouraged!

#3 “Viral” Reach

This is the total number of times people that your content was shared or displayed by followers and was seen, commented on, liked, or shared by their audience.

And just to reiterate: it does NOT mean that your content will or has gone viral. ;)

Going Beyond Impressions VS Reach and How it Plays Into Your Marketing Strategy Long-Term

We’ve gone into the deepest depths of definitions, but it’s time to take a wider glance at how impressions VS reach impact your marketing strategy in the long term. And why they matter. Ready? Let’s hit it.

Reach Increase=Increased Awareness

As your reach increases over time, either because your followers are sharing your content, or because your audience is growing, you will experience a boost in awareness, too.

Of course, we ALL want our reach to go as far and wide as possible. However, just because you’re able to cast a wide reach and bring awareness to your brand that way, you don’t get to just walk away with “all the success” and call it quits.

You can reach a million people- but the only relevant people in one million are the ones who will actively purchase and engage with you. The individuals who will take an interest in your brand.

This means that the only true way to get value out of your efforts is to target your graphics, videos, copy, and messaging for the people who will be actively taking a part in your brand and in your business in the long term.

Looking to increase your engagement even more? Pay special attention to retweets, shares, saves, comments, and likes. These accounts and interactions can lead you straight to your next customer and help you increase your reach even more!

Why You Should Monitor Your Engagement Metrics (HINT: It Spells Success)

The more impressions you have, the more likely your content is popping up in users’ feeds. This is a great sign! But what can you do with this information?

More impressions mean you’re doing something right, but the goal should always be to never stop improving. A/B testing and adjusting can help you unlock even more success. No brand should ever settle for less. You deserve to be able to unlock your full potential.

On the other hand, if you’re not seeing a number of impressions you can be proud of, it’s time to make some adjustments.

Is your content optimized for the social network you’re utilizing?

This is a no-brainer, but something that often goes under the radar if you’re on multiple social media accounts.

ALWAYS optimize your social media content for particular platforms. Your word count should be on point and for the love of tacos, don’t use “link in bio!” as a call to action when it’s not necessary. (aka, nowhere except TikTok and Instagram)

Put your focus on the community

Shifting your focus from results to the community can be a tough one because it often involves letting go of the “overnight” version of success all of us so often feel called to engage in.

You can do this by publishing more shareable content, interacting with your audience and retweeting them, sharing their content (maybe on a Story), commenting on and liking their posts, and being a part of groups they’re active within.

Find out if your hard work is paying off

Now it’s time to do some SOCIAL LISTENING!

Dig in, y’all. Find out just how successful your hard work has been and make notes about how you can continually improve to drive metrics. Who knows but that you might just get to a point where you can stop asking about impressions vs reach and which is more powerful. ;) (We’re just throwing shade. ;))

Frequently Asked Questions

If you don't have the difference down yet, don't sweat it. You'll get the hang of it! Re-read the blog post if you need to- or even get in touch with us HERE.

We are going to help you a little bit more by providing the answers to other frequently asked questions below, too. So keep reading when you think you've read the above enough times to be an expert. 😉

How to Calculate Impressions

Depending on what platform you're utilizing, it will do most of the work for you. Often "expanding the details" on a Tweet, looking in your Facebook business dashboard and Instagram's business metrics will tell you.

However, you can also use tools like Sprout Social and they'll track it for you!

Looking to calculate it on your own? Here's the formula:

Impressions = Cost / (Clicks Per Impression/1000)

P.S we love this tool for calculating the cost of impressions. Check it out!

How to Measure Your Reach

Similarly to impressions, you can get this information straight from the platform you're using, or from another tool.

Reach VS Frequency

Reach is the total number of potential customers who see your advertising efforts. Meanwhile, frequency is the number of times that those viewers will be exposed to your efforts.

One is not more powerful than the other because BOTH are necessary components.

The post Is IMPRESSIONS VS REACH: WHAT THEY MEAN AND WHY THEY MATTER appeared first on the Sociallyin Insider blog.

#impressionsvsreach #buildyourbrand #sociallyininsiderblog #digitalimpressions #digitalreach #whatisimpression #whatisreach #impressiondefinition #reachdefinition

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miloqnzh925 · 3 years

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See This Report about Vlog

Check out the world through You, Tube travel channels and vlogs Nathan Hutchinson/ Getty Images, The art of travel has actually altered beyond all recognition in the previous few years. What once cost a fortune and took weeks of planning can now be documented on a phone and by scheduling a flight on the method to the airport. Here's a choice of You, Tube's finest travel channels and vlogs that display the creativity the brand-new medium opens up to all of us. Travel stories have been shared orally from the earliest days of humanity. Yarns of terrific adventure might have been decorated with the occasional sea beast and one-eyed giant, but even these fanciful accounts had some basis in reality.

Guidebook, premium photography and newspaper accounts soon followed, before TV took control of and brought extraordinary sights into living spaces worldwide. Individuals who never believed they would experience the magic of travel on their own were now provided the desire to explore, and so a boom in the tourism market followed. Today, thanks to the expansion of online travel, you can see the world with the simple click of a button. It's not constantly easy to see other individuals live out fantasy way of lives while we can only search enviously, preparing our yearly holidays from home. Sorelle Amore has benefited more than many, but her graciousness and warm technique to audiences make her journey even more enjoyable to watch.

Having explored the nation extensively, Varhun is now handling the surrounding area and is keen to get other Indians to do the exact same. We really like the method cost is at the top of the list of considerations when it pertains to this vlog a rare but welcome consideration. Likeable Geroge Benson has actually wisely chosen to separate his enthusiasm for travel from his love of football. The travel channel follows George as he checks out different locations in his distinct style, whereas the vlogger's other channel concentrates on his beloved Chelsea FC. You'll be pleased to know George's horrible life choices appear to be restricted to his sporting preferences.

The Best Guide To Music Vlog

Mark Wiens has cultivated a substantial following online, and it's easy to see why. His love of food and desire to toss himself into every obstacle is transmittable. While perhaps not for travel purists, Migrationology is still among the most useful channels to follow on the platform. Once of this parish, Eva zu Beck is now amongst the most popular characters on the travel circuit. Her videos frequently include the locations we rarely see covered by mainstream media, making her insightful take a look at the world particularly welcome. Eva's rise to popularity began with a number of early videos going viral in Pakistan, and she hasn't looked back given that.

The only problem these vloggers face is that they are prone to ending up being victims of their own success. Every action away from the "budget" principle seems to be a huge bad move, thrusting them back into the clutches of sponsors and brand names excited to capitalise on their special abilities. This is one team that we desire to see less of as their format works finest in periodical doses - best travel vlog. Marine biology graduate Mike Corey prides himself on taking on the more severe side of travel through his online adventures. Not all of his options are worth advising, as some verge on unethical.

The slick production values on his videos are exceptionally planned, making Mike an easy watch. Boasting over 1 billion video views and 5 million fans on social networks, Drew Binksy has been promoted by several brands in the fairly brief time he has actually been a professional travel blogger (music videos). His supreme goal is to go to every country in the world something he was so near doing before the coronavirus break out. We make certain his adventures will continue once again quickly, and in the meantime, he can keep perfecting his golf swing, a sport he routinely takes part in when travelling. Part of the broader byfood.

Our Best Travel Vlog Ideas

The main focus is the country's culinary delights, however host Shizuka Anderson plainly has a flair for travel blogging, too. Describing herself as a Tokyoite, the speaker ends up discovering places that would illuminate any Instagram feed. music vlog. It's one to check out if you require improving your social networks game. Chas Bruns completely accepts the thrifty way of life he embraces in this vlog all about the virtues of penny-pinching. Chas hunts out the most inexpensive experiences and vacations he can, sharing his suggestions with viewers. This series may not be the most refined one on this list, but it's perhaps the most helpful.

This adventurous travel expert may at first resemble the stereotypical travel man all of us want to avoid on holiday, but he's actually developed an eager eye for the unanticipated. Louis is a terrific host who is at his finest when removing on his own with just a little cam for business. Travel couples are probably the most frustrating individuals throughout social media. There's a fragile balancing act in between being excessively smug and fortunate and truly engaging and helpful, however Kara and Nate simply about get it right. Their goal of going to 100 countries by 2020 has now been accomplished, so we do question if the pair will be slowing down, particularly given how difficult it is to take a trip at the minute.

Each location they visit gets the documentary-style treatment, and their videos are all the much better for it. If you're interested in what it resembles to live in a nation, then Gareth Leonard's deeper technique to travel is for you. The flashy, short-form videos that other vloggers goal for truly aren't worth your time if you wish to check out a new place with somebody crazy about expanding cultural horizons. Gareth takes his time with each piece of material and provides a series that will make you wish to find out more prior to you take a trip. Another great vlog with a strong focus on food is Miss Mina, hosted by the eponymous Mina Oh.

Unknown Facts About Travel Vlog

Both are riveting in their own method, although food videos are absolutely the strong point throughout. This honest travel vlog is packed loaded with useful ideas and helpful info. Making viral content doesn't seem at the leading edge of Mark Wolters' thinking, as he and his household check out the world. All of it started from one travel let-down and has actually now progressed into a wonderfully valuable resource. Don't be put off by the rather troubling name of the vlog Aly (who is a psychology graduate from England) is actually a terrific host and guide. Aly is so great that she's self-published a book to assist others looking to take a trip to some of the lots of places she has actually visited.

One male making a real change is Phil of Philwaukee fame, who has partnered with the Matador Network for this series. It's fun, full of favorable vibes and something we really wish to see more of. Delving into a vintage Volkswagen (VW) van and driving off into the sunset is the things teenage dreams are made from. It's likewise the truth that this vlog follows, as two brave travellers aim to go off the grid and find their own adventures around the globe. VW vans apparently have various nicknames depending upon where you are for Brits, they are called camper vans, while Americans call them buses. music videos.

Originally from Australia and now settling into the Los Angeles lifestyle by way of a considerable stay in Shanghai, Jenny Zhou's career is just as remarkable as her travel material. There are some terrific on-location videos on her channel, however as Jenny tries to make it in the acting world, we question the number of more travel videos we'll get. There's still plenty to check out in the vlogger's back brochure though, and her Shanghai movies, in specific, make for enjoyable watching.

An Unbiased View of Travel Vlog

Vlogging has actually ended up being an incredibly popular method for wanderers to package up their adventures and share them with the world. On the viewer side, they condense an entire mess of info down into a tight little package, along with giving a genuine and concrete sense of what a place might be like, helping you evaluate whether it deserves a see or not. However not all vloggers are developed equivalent. To help you arrange the wheat from the chaff, we've gathered a list of the 16 finest and most prominent travel vloggers that you must be following in 2021, especially if this is the year that you're going to check out the land down under!Max & Lee are an Australian/ Canadian couple and together with their charming Australian Shepherd dog Occy, they have great enjoyable tape-recording their vlog travel experiences for their substantial 1.

If you're a fan of Van Life, then this video blog is for you. You can choose up some remarkable ideas to help you get your own experience on the road. It might appear a little cocky to call yourself The Professional Vagabond, however this is a title that Matthew Karsten has well and genuinely made - music videos. He's been on the road for over eight years, and is showing no sign of slowing down, in spite of the fact that he's now a father. He's acquired over 50,000 customers on You, Tube, over 150,000 fans on Instagram, and runs a successful and popular blog.

youtube

You'll discover an unique absence of Australia on that list, however he can't be too far off best Matt?A You, Tube veteran of 13 years and counting, in the last few years Overlander TELEVISION has actually taken its vlog to the next level, with an expert camera crew catching sensational, cinema-level video footage. A couple of years ago Overlander created an 87 minute feature film called Australian Motorbike Experience, which followed Mark Shea on an epic two-wheeled tour along Australia's West Coast. With over 23 million channel views and screenings of Shea's film worldwide, Overlander is showing a basic You, Tube channel can turn into so much more!Careening towards one million subscribers, Marko and Alex Ayling are acclaimed travel videographers that let their photos do (most of) the talking.

Facts About Travel Vlog Revealed

They've covered most of the globe, including Australia, so if you're searching for a bit of Oz travel inspo particularly the spots that produce the best shots head to their channel and sign up with the movement!Looking for https://www.washingtonpost.com/newssearch/?query=vlog inspiration that is a little more offbeat and adrenaline fuelled? Fearless & Far is run by Mike Corey, who enjoys experiencing (and filming) action-packed hijinks worldwide. Don't anticipate any run of the mill landscapes shots here; Corey is just thinking about activities that disgust, amuse and/or delight, as his 300K+ You, Tube fans will confirm. Kirsten and Siya are an amusing, lovely, adventure-loving couple now with an infant in tow that appear to attract followers for their characters as much as the locations they showcase.

The pair have generated practically 300,000 subscribers, and took a trip to Australia in 2017, producing videos along the way (music videos). With over 700,000 You, Tube subscribers, British backpacker Ben Brown has actually made a career out of feeding his travel dependency by constructing up an army of eager followers. Ben has taken a trip everywhere from the Arctic to Australia and Africa, shooting in an individual, POV design so that you seem like you're right there in amongst the action and when it comes to his most popular upload, in a vehicle crash!Hey, Nadine! This travel blog writer is a fountain of knowledge when it pertains to take a trip ideas, tricks and hacks, providing up a genuine encyclopaedia of practical material.

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