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jellicle-jemmy · 3 years

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So I wrote this a little over two years ago. They are my first thoughts in watching CATS (2019)

This was written basically as soon as I got home from the theatre in 2019. I truly hope you enjoy these, as they have been gathering dust in my drafts. Now, without further ado:

These are just some of my thoughts I had while watching and my initial reaction to the film I have just watched.

Okay, first of all, me and my pals thought we were in the wrong cinema for a couple minutes because there were faaaaar too many people in the cinema

Overture:

As we all know, the music slaps and me and my pals were straight vibing as the camera panned down.

And then the cats appeared. I legit was thinking, “wow they actually made them look like that, huh?”

I immediately identified Munk, Cass, Dem and Syllabub

SPIDER MUNK! SPIDER MUNK! DOES WHATEVER A SPIDER MUNK DOES!

fr tho why did he climb down that wall like that that’s not how cats work

Why are they surrounding her like that?? ARE THEY SUMMONING A DEMON WTF?? I’M SO DIZZY

[Victoria appears] Oh look it’s a babey

I took a forty, smashed in on the ground and yelled SCATTER

Jellicle Songs For Jellicle Cats

Laurie Davidson is babey

This isn’t too bad. I like the way that this number is being handled so far

AAaaaaaaaand now it’s funky town WTF

The music just went rachachacha on us

Munk really be out here straight vibing throughout the whole song

I do like how he’s kind of leading the whole numberits fun to watch

As always, there’s my babey Syllabub

We need to talk about the feet. Or maybe we shouldn’t. Yeah let’s not.

What is with the clapping in the music? Who is clapping? The cats aren’t. The audience certainly isnt. ( @whatsajinglebellcat said “It’s the clap of their ass cheeks as they’re dancing”)

The choreography is mediocre at best, I really dislike Andy’s choreography, why are they like that?????

Francesca Hayward is babey

How is Syllabub able to hang from that position wtf, surely that hurts

Robbie Fairchild as Munk is both daddy and babey (i’m said it I’m not sorry)

The jellicles seem to be having fun at least which is nice

Macavity Dialogue Bit

That Moriarty reference flashing into a wanted poster for Macavity is beautiful thank you so much to whoever pitched that and implemented that

Ooooo Macavity already sounds interesting

Once again, Laurie Davidson as Misto is babey

Demeter and Cassandra, why are you such bitches? Dear lord

The Naming of Cats // Invitation to the Jellicle Ball

Ngl I actually really like this bit

Deadass seems like a cult initiation but we’ve long ago established that the Jellicle tribe is a cult anyway

Munkustrap ur doing so good sweetie

Victoria darling u are one in the babey club

As always, there is Syllabub straight vibing

Mr Strap, Munk that is a child, why are you dancing with her like that?!

Francesca is a stunning wonderful dancer but she should’ve been dancing by herself more

Mr Mistofelees you are such babey ur so cute darling, he’s doing so good

Munk why did you have to sing your bit and then restate it while talking we’re not stupid!

oh wait.

a lot of people still don’t get the plot

carry on, and maybe say it again

The Old Gumbie Cat (Coming from someone who has played Jennyanydots)

no no

no no no

no no nope not happening no

no way

don’t like that at all

why is she doing that

why does she sound like that

Munk ur doing so good but why

Why is she spreading eagle like that

why do the mice look like that

why do the roaches look like that

WHY DID SHE UNZIP HERSELF DEAR GOD MY EYES

NO FUNNY FAT CAT BOING BOING

The Rum Tum Tugger

ooooo... this... is alright

actually

hold up

wait

why is this actually good

awww Jenny and Munk are so cute i’m glad they did munk and jenny’s friendship

Damn Tugger is fun

Okay, why is he reacting to Vic that way

Who cares this slaps

Jason Derulo was a good Rum Tum Tugger choice there I said it

Oh my god i actually love his voice

Syllabub = babey

dear god Jenny that comment about Tugger and being neutered isn’t very in character but I cackled

Jenny sweetie pls don’t try and breakdance

Okay the milk is fucking weird

this is weird

okay nvmind it’s good again

Tugger really be feeling himself in those riffs. and so he should

Grizabella The Glamour Cat

This is well handled

I really like how Griz sang her bit to the curious Victoria

I love that not everyone realised Griz was there right away

Of course, that is

oooo Cass and Dem are feisty

Deadass Cass seems like Grizabella’s child??!!!

Oh my god they look like the Jets or the Sharks are they about to start clicking????!!!!

Gang gang

Once again - syllabub, i see you and i love you

Dialogue Interlude

Griz went of with Maccy Boi huh?

Macavity you fuckin’ bitch

I barely remember what happened but that transition into Bustopher Jones really doesn’t fit

I think Bustopher and Jenny had a fight? Umm? Why?

Bustopher Jones

I had a real trouble keeping an eye on whats going on in this number

Why are all his ‘clubs’ just dumpsters? Like no. That’s-

That’s not really

JESUS CHRIST JENNY REALLY JUST WENT POOF HUH

THANOS SNAPPED THAT QUEEN

HOLY SHIT

I LITERALLY JUMPED OUT OF MY CHAIR

After that I was just watching my friend who played Bustopher to see his reaction to everything

Also why is he singing this entire number by himself

Maitre’D (or however the fuck that name is spelled) is married to Bustopher and no one can change my mind

Why is “the cat in spats” so funny, Macavity? Huh? I did like that Mac poked fun at his fashion sense rather than his weight tho

Also why did Bustopher fucking flyyyy??????

Aaaaaaaaand down the slide Veruca Salt style

Growltiger Interlude

Could’ve raised a lot of red flags with this number, but just establishing the character where all the kidnapped characters ended up, I liked

Also what did Growltiger actually do to Bustopher

And that gag about the rhyming of “aims” and “thames” ran a little too long ngl

But I liked the mauled ear on Growltiger - nice nod and detail

Mungojerrie and Rumpleteazer

These two really said “Be gay, do crimes”

I love them

I fucking love them

And this rendition

10/10 I love this whole number

They’re a little more evil than playful but I literally don’t care because they’re awesome

The jewels on Victoria? Stan

Mungojerrie is such a cute dumb bitch and I love him so much

Their accents are so cute

The house is stunning

Victoria? Babey.

Mungojerrie? Babey.

Rumpleteazer? Babey.

This number was so much fun and is probably my favourite

And their fur designs are so cute too!

I love this song. I love the version. I love everything about it.

Mistofelees X Victoria Interlude

Once again, the twins are babey

You know who else is babey? My clumsy and adorable boy Misto

Clumsy sweetie

Wow they’re going for Mistoria huh?

Why didn’t they play up Mungo and Teazer knowing Vic before the ball? Why is there just a nod to it in when Munk asks about the jewel Vic wears

Old Deuteronomy

I adore Robbie Fairchild

Why does Old Doot appear like a new rival in a video game?

The rendering was so bad in that moment

But Munk is so sweet when Doot appears

They are mother and son, and no one can change my mind

Judi Dench really can’t sing huh...

It’s so raspy and yick

Also her coat is so odd and I hate it

Deadass she looks like an albino

Song of the Jellicles

I genuinely couldn’t tell if I liked or disliked the fact that everyone sang everything

“Meow meow meow meow” Gus dear god why

Again, we’re back into the whole cult thing

Jellicle Ball

The whole cinema lost their minds laughing through this whole choreography and I hated it

But Syllabub got some dance moves

Tugger saying “With your permission” ummm??? He is Doot’s other more feral son

The choreography was good at some points but for the most part it was eh

The music is bangin’ tho

And then they all died lmao

Memory

WHY DOES GRIZ HAVE SO MUCH SNOT

that is all

PART 2 COMING SOON

#cats the musical #jellicle cats #cats musical #cats 2019

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pamphletstoinspire · 5 years

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One, Holy, Catholic, and Neuter

The Church today suffers from a deficiency in her identity, lacking awareness of both her Marian and Petrine dimensions. I borrow these concepts from Hans Urs von Balthasar to explore the feminine and masculine aspects of the Church. In some ways we have become a neuter Church, lacking both Mary’s feminine receptivity toward Christ and Peter’s masculine boldness toward the world. (This is not to say that men are incapable of accessing the feminine dimension in their soul or that women cannot exhibit a masculine boldness vis-à-vis the world).

The Marian dimension of the Church precedes the Petrine. The Petrine dimension of the Church includes ecclesiastical structures that are necessary: the pope, bishops, and priests who are ordained to govern the Church, celebrate the sacraments, and preach the Gospel. But these activities cannot be limited to externals. The Marian, feminine dimension of the Church reminds us that receptivity precedes activity. Jesus praised another Mary for sitting at his feet and listening to him, in contrast with Martha who was preoccupied with the human activity of serving the Lord.

Pope Emeritus Benedict has written about a misplaced masculinity in our approach to the Church. He has in mind our own internal relationship with the Church and not the masculine boldness we need in preaching the Gospel in a secular culture. In Mary, the Church at the Source, he writes, “In today’s intellectual climate, only the masculine principle counts. And that means doing, achieving results, actively planning and producing the world oneself … this attitude characterizes our whole approach to the Church. We treat the Church almost like some technological device that we plan and make … this is why the Church needs the Marian mystery; this is why the Church herself is a Marian mystery.”

The Marian mystery is one of humble, feminine receptivity to the grace of God and the love of Christ. It is modeled on Mary’s fiat in the Annunciation: “Let it be done to me according to your word,” followed by the Incarnation of Christ in the womb of Mary. All of us are first called to imitate this Marian fiat before receiving the grace of Peter’s boldness in proclaiming the Gospel. As the Latin legal maxim reminds us, Nemo dat quod non habet. “No one can give what he does not have.” Applying this phrase to the spiritual life, it is clear that no one can give to others what he has not first received from God. As Saint Paul wrote to the Corinthians: “What do you have that you did not receive?”

Peter himself possessed a dimension of Marian receptivity to Christ’s love. When the risen Christ appeared to Peter and several other apostles by the Sea of Tiberias, Jesus asked Peter three times, “Simon, son of John, do you love me?” Peter replied three times, “Yes, Lord, you know that I love you.” We can assume that Jesus was looking intently at Peter and loving him. Peter received this love and reciprocated. Only then did Jesus say, “Feed my sheep.”

Later, Peter and the apostles received the Spirit at Pentecost to proclaim the Gospel with power, performing miracles and converting thousands of people. Many passages in the Acts of the Apostles are a study in parrhesia, the Greek word that is entering the English language as a technical term for boldness in preaching the Gospel. In chapter 4, we read that the Jewish leaders arrested Peter and the apostles for teaching the people and proclaiming in Jesus the Resurrection of the dead. Peter preached to the gathered assembly of the elders, scribes and the high-priestly family, who were amazed at the parrhesia of both Peter and John, noticing they were uneducated and ordinary men. The council threatened them and ordered them not to speak or teach in the name of Jesus. Once released, however, they gathered together and prayed, “Lord … grant your servants to speak your word with all parrhesia,” and they continued to fearlessly proclaim the Resurrection of Christ. In comparison with Peter and the apostles, something is definitely lacking in our boldness in sharing the Gospel with our contemporaries.

One reason for the absence of masculine boldness in the Church’s proclamation is precisely the lack of feminine receptivity to Christ’s love within the Church and in the Eucharist. (Recall that Peter first received Christ’s love by the Sea of Tiberias before he proclaimed the Gospel in Jerusalem). What happens in the sanctuary affects the strength of the Church’s witness in the world. In every Eucharist, we should be able to repeat the lovers’ dialogue from the Song of Songs, and apply it to our soul’s relationship with Christ: “My beloved belongs to me and I to him.” It is impossible to have a spiritual and emotional experience of Christ’s love in the Eucharist and to remain the same, to keep quiet. Those who fall in love always tell their friends.

In a sense, every Christian must learn to imitate Mary at the Annunciation, and Peter on Pentecost. Obviously, in the history of salvation, there is no Pentecost and no Church without the Annunciation and the Incarnation. But the same is true with every Christian. Without first accepting the gift of Christ’s love with a Marian receptivity, we will have no personal Pentecost and no Gospel to share.

How can we become more Marian? In part, through consecration to her and by praying the Rosary. Many saints such as St. Louis de Montfort, St. Maximilian Kolbe, and St. John Paul II have promoted personal consecration to Mary as a sure and certain means of sanctification. Through our consecration, and by praying the Rosary with a reverent and recollected spirit, we are asking for Our Lady’s constant intercession to give us a heart like hers to listen to the Word of God and receive the gift of Christ’s love.

How do we imitate Peter’s boldness in preaching the Gospel? Each one of us can pray for the grace of Pentecost and the Holy Spirit’s gift of boldness. The Charismatic Renewal is evidence that the same Holy Spirit that inspired Peter and the Apostles is alive, active, and powerfully present in the Church today. Those ordained to formally preach the Gospel—the pope, bishops, priests and deacons—should be on our knees begging for a spirit of boldness and courage to meet the challenge of proclaiming Christ in a secular environment that is at times indifferent or even hostile. However, the same is true for the people of God who are called to share the Gospel with their family, friends, and colleagues.

The Marian fiat and the Petrine parrhesia, the feminine and masculine, are both essential to the spiritual health and strength of the Church. Western secular culture may be hurtling further into the abyss of absurd ideologies, for instance gender theory on the sameness and interchangeability of men and women, but now is the time for the Church to be more clearly masculine and feminine rightly understood. In God’s providential plan, perhaps it is the very prevalence of gender ideology in our secular culture that can drive us deeper into our own identity, and make us more effective witnesses in the world.

I wonder if the Church may also need an element of masculine strength in imitating the men who rebuilt Jerusalem after the Exile. They built with one hand, while the other was ready to grab a sword. We need to protect the tender, vulnerable, feminine, and Marian dimension of our souls and of the Church, so that in safety and security, we can enjoy the embrace of the Beloved, without fear of being disturbed by our enemies. Subsequently, when the soul has been deeply nourished and revived by the food of love, then we have the stamina, courage and parrhesia to go out into the world to proclaim the Good News.

BY: FR. TIM MCCAULEY

From: www.pamphletstoinspire.com

#one holy catholic and neuter

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bloojayoolie · 5 years

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Apparently, Beautiful, and Best Friend: Very sweet, shy, tender hearted brindle boy in need of a soft voice and a quiet, structured home where he can feel safe, loved, and thrive. TIMON OLUNTEEP Id 67422, 4 Yrs., 38 petite lbs., Dreaming of a family of his own, at Manhattan ACc TO BE KILLED 8/27/19 From Shy to Social, Smiley Boy Timon Wants to find His Forever Home! ~ Timon is a tiny little guy with big bat ears and a gentle heart, who craves a loving & quiet home and a family to love. He was found in the streets and brought to the shelter by police, a teeny, tiny petite little man of only 38 lbs who was frightened after his experience and only wanted to feel safe and loved. But the shelter is no place for sensitive souls with tender hearts, and a bravery deficit, so TIMON didn’t find the quiet, calm, “safe space” he had hoped for. He’s so incredibly adorable with his big bat ears, his white socks and his gorgeous tiger brindle coat. Add to that his big smile, or the way he sits so straight and tall, trying to project a courage he doesn’t feel as he tries to negotiate the Brooklyn Center. The volunteers do their best to give him comfort, always taking time to talk to him in a soft voice, snuggling with him on a bench, softly petting him and telling him not to worry – it will be ok. But it won’t be ok if no one picks this beautiful sweet boy. He needs an experienced foster or adopter who can give him the quiet space he will need to find his rudder. Can you help this little man out? Message our page or email us at [email protected] for assistance fostering or adopting him now. A volunteer writes: Hakuna Matata is not Timon's moto but it could be if he gets to move in with you, as your forever best friend. Timon is a handsome lad whose face and moves light up as he distances himself from the care center. He strolls beautifully, does his business, sits on command and respects small critters and other dogs. I was surprised to see that the noises and crowding of the park did not bother him. He seemed to feel like home. Timon got lots of compliments from passerby's. He is a unique Boroughbred I said! Still everyone was trying to take a guess about his mix. Maybe you will too? Timon is shy but after a while spent with him, he will jump on a bench near his caretaker and accept caresses. There is love at first sight and love that comes with trust and time. Timon is waiting for you at the Manhattan Care Center, dreaming to be his carefree self, in your hands! Volunteer Evelyne Cumps writes: Timon (67422) is a lightweight (37lbs) brindley 4 year old neutered male, a very elegant, healthy stray that was very shy upon arrival but opened up amazingly. He truly is a favorite of all here at the care center but for some reason has not caught the attention of the public. may be because he is such a quite mouse in his kennel. He is one pretty dog who could have some BT up his family tree. He was so shy in PG but now, he plays nicely with males and females in PG. he is a great walker, goes to the park, is fine with all its activities and noises, nears other pooches politely, sits, comes when called and is likely HT. His behavioral eval is level 3 as he was scared (although NEVER) aggressive upon arrival and for days. Staff, behav staff and vols have been working daily with him and Timon has really bloomed. He is waiting for his Pumba at the Manhattan Care Center! MY MOVIE: Timon, The Magnifique! https://youtu.be/ldDHl3QiJZo TIMON, ID# 67422, 4 yrs old, 38.6 lbs, Unaltered Male Manhattan ACC, Medium Mixed Breed, Brown Brindle / White Surrender Reason: Stray, brought by police Shelter Assessment Rating: NEW HOPE ONLY Medical Behavior Rating: BEHAVIOR NOTES Means of surrender (length of time in previous home): Stray Behavior toward strangers: A woman, living with dog, said he growls at her and snaps FOSTER BEHAVIOR NOTE Timon was with the foster and a 10 year old girl at the street came close to him, Timon jumped on her and scratched her. SHELTER ASSESSMENT SUMMARIES - Date of assessment: 30-Jun-2019 Leash Walking Strength and pulling: Moderate Reactivity to humans: None Reactivity to dogs: None Leash walking comments: None Sociability Loose in room (15-20 seconds): Fearful – avoids; tense; cowers Call over: No approach – nervous, tense Sociability comments: Body tense Handling Soft handling: Fearful Exuberant handling: Fearful Handling comments: Body tense, tail down, moves away when legs are touched Arousal Jog: Follows (body low) Arousal comments: None Knock: No response Knock Comments: None Toy: No response Toy comments: None PLAYGROUP NOTES - DOG TO DOG SUMMARIES: 7/1-7/3: When introduced off leash to the female greeter dog, Timon approaches, sniffs, and continues to follow while sniffing. He solicits play at times, but is more intent on following and sniffing. 7/5-7/15: Timon engages in bouncy play with a female dog. 7/16-PRESENT: Timon is playful in a group of male and female dogs. INTAKE BEHAVIOR: Date of intake: 28-Jun-2019 Summary: scared but warmed up MEDICAL BEHAVIOR: Date of initial: 28-Jun-2019 Summary: trembling, tense, fearful, allowed handling ENERGY LEVEL: We have no history on Timon so we cannot be certain of his behavior in a home environment. At the care center, he displays a medium level of activity. IN SHELTER OBSERVATIONS: Timon was initially fearful and uncomfortable with touch when he arrived at the care center. Through daily interactions with handlers and dogs in playgroup, Timon has become increasingly social and on 7/5-7/6 began soliciting attention from handlers. He will approach with soft body and wagging tail and when handlers pet him he will lean in. BEHAVIOR DETERMINATION: NEW HOPE ONLY Behavior Asilomar: TM - Treatable-Manageable Recommendations: No children (under 13) Recommendations comments: No children: Due to how uncomfortable Timon is currently with touch and novel stimuli, and that he was reported to growl and snap with the person he was staying with, we feel that an adult-only home would be most beneficial at this time. New Hope Rescue Only Potential challenges: Fearful/potential for defensive aggression. Potential challenges comments: Fearful/potential for defensive aggression: Timon was reported to growl and snap by the person he was staying with. At the care center, he has been very fearful. Please see handout on Fearful/potential for defensive aggression. MEDICAL EXAM NOTES 11-Jul-2019 Progress Exam SO Post op recheck skin -- clean, dry incision site A healing sx site P continue to monitor post op 10-Jul-2019 Spay/Neuter Summary Surgery report - canine neuter Was this dog a cryptorchid? No - normal canine scrotum and testicles Scrotal incision along median raphe Spermatic Cord Ligation with: 0 Monocryl in modified Miller's knots Sub Q closure: 0 Monocryl in single stitch Skin closure? Left open to drain Green linear tattoo near incision site to denote neuter status. Pre-op exam. Reported occasionally sneezing. S: Tense, trembling during exam O: BAR-H, MMs pink and moist EENT: No discharge OU, AU, nose. PLNs: Not significantly enlarged. H/L: NSR, NMA. Eupnic, quiet lung sounds. No coughing or sneezing during exam. Abd: Soft, no pain on palpation, no masses palpated M/S/I: Amb x4. No skin lesions noted. UG: Male intact, testicles soft and symmetrical. Neuro: Alert and appropriate, no sign neurological deficiencies A: Appropriate surgical candidate P: Neuter today Anesthesia Summary: Canine Neuter Pre Medication: Hydromorphine 4 mg, injectable, 0.18 mL IM Dexmedetomidine 0.5 mg injectable, 0.2 mL IM Induction: Propofol 10 mg, injectable, 3 mL IM Anesthesia Notes: Size 8.5 fr. ET tube placed, maintained general anesthesia throughout procedure on isoflurane and O2. Used rebreathing system with 3 L bag. 22 g IVC placed in right cephalic vessel. Intraoperative IV LRS at 5-10mL/kg/hr at: 170 mL/hr Rimadyl 50mg/mL injectable, 1.4 mL, SQ, once post-operatively, for post-operative pain relief. Other: Testicular block 0.88 mL of Lidocaine 0.88 mL of Sterile water Recovery Status Recovery was uneventful. Post-operative Medications Prescribed: Rimadyl 75 mg Tablets, Give 75 mg (1 Tablet), Orally, once a day for 2 days beginning the day after surgery. Anesthetist/Surgical Monitor (P#’s): 28-Jun-2019 DVM Intake Exam. Estimated age: 3-5y. Microchip noted on Intake? No. History : stray brought by police, Subjective: BAR, Observed Behavior - trembling and tense, allowed all handling, but very fearful. Evidence of Cruelty seen – no. Evidence of Trauma seen – no. Objective: T = , P =wnl, R =wnl, BCS 4/9, EENT: Eyes clear, ears clean, no nasal or ocular discharge noted. Oral Exam: unable to examine due to muzzle. PLN: No enlargements noted. H/L: NSR, NMA, Lungs clear, eupnic. ABD: Non painful, no masses palpated. U/G: male intact 2 testes palpable in scrotum. MSI: Ambulatory x 4, skin free of parasites, no masses noted, healthy hair coat. CNS: Mentation appropriate - no signs of neurologic abnormalities. Rectal: external normal. Assessment: apparently healthy. Prognosis: good. Plan: neuter and all intake tasks. SURGERY: Okay for surgery *** TO FOSTER OR ADOPT *** HOW TO RESERVE A “TO BE KILLED” DOG ONLINE (only for those who can get to the shelter IN PERSON to complete the adoption process, and only for the dogs on the list NOT marked New Hope Rescue Only). Follow our Step by Step directions below! *PLEASE NOTE – YOU MUST USE A PC OR TABLET – PHONE RESERVES WILL NOT WORK! ** STEP 1: CLICK ON THIS RESERVE LINK: https://ift.tt/2ynocEZ Step 2: Go to the red menu button on the top right corner, click register and fill in your info. Step 3: Go to your email and verify account \ Step 4: Go back to the website, click the menu button and view available dogs Step 5: Scroll to the animal you are interested and click reserve STEP 6 ( MOST IMPORTANT STEP ): GO TO THE MENU AGAIN AND VIEW YOUR CART. THE ANIMAL SHOULD NOW BE IN YOUR CART! Step 7: Fill in your credit card info and complete transaction HOW TO FOSTER OR ADOPT IF YOU *CANNOT* GET TO THE SHELTER IN PERSON, OR IF THE DOG IS NEW HOPE RESCUE ONLY! You must live within 3 – 4 hours of NY, NJ, PA, CT, RI, DE, MD, MA, NH, VT, ME or Norther VA. Please PM our page for assistance. You will need to fill out applications with a New Hope Rescue Partner to foster or adopt a dog on the To Be Killed list, including those labelled Rescue Only. Hurry please, time is short, and the Rescues need time to process the applications.

#funny #lol #humor #memes #meme #memehumor #dank memes #funny pics #rolf #lmao #Apparently #Beautiful

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fairyoctopus · 6 years

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this is slightly off topic but in regards to that last post, always be wary of ppl who scam others!! and have had a history of doing so

even if they say they apologize and learned from their mistakes, dont trust em.

secondly, and not even fr related, but animal hoarding is a crime, the only ones you should pity in a situation like that is the animals. if you cant afford to take care of animals, dont get them.

(i will say that if an unexpected medical emergency happens and you need donations to pay for it, that is understandable!! but when you need donations for the very basic care for animals, like vaccinations, spay/neuter surgeries, food, etc. then Do Not Get Any Animals)

its not good to even encourage that behavior, and i know you would want to help some animal out by donating to them but its best to try and contact animal services to reclaim the animals from that person so they have access to the care they need.

LASTLY, and this is just, an absolute mess, the whole killers of sornieth thing.

as a disclaimer, im not saying that people who enjoy crime investigation shows are bad. being interested in that stuff isnt that bad, but please, do so responsibly. dont try to justify the crimes. dont make the killers seem like theyre just “misunderstood” and glorify them at all. its sickening, really, especially in light of recent tragedies in the USA. its disrespectful to the victims, the families of the victims, and the survivors of those traumatic events.

now, i know it was about fr lore, and of course if you have a dragon whos committed murder, because its all fiction* and no one was actually harmed, thats alright!! but crimes like that should never be glorified, serial killers especially. this entire topic is very difficult since theres so much of a grey area, and saying that no murderers/killers are allowed in fiction would be absolutely ridiculous. this is a long post anyways and i’d hate to add even more to it, but if you would like me to clarify feel free to send me an IM!!

tl;dr dont trust anyone with a history of scamming, dont feel pity for the people who hoard animals they cant afford, and dont romanticize killers and their crimes

i dont know much about that person mentioned in the last reblog, but these things set off some SERIOUS red flags. please dont harass them, that’s a very rude move. dont bother them and block them if you need to.

*(also, im not saying “fiction doesnt effect reality”, because it does, and depicting harmful things in a positive light or just in not a well thought-out manner can be VERY harmful and used to groom victims, but thats an entirely different topic.)

#sorry for this long post #i felt like adding onto it #drama //#??#be safe!!

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bettaesthetic · 7 years

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So You’re Thinking About Getting Rats

Breeders, Feeders, Pet Stores, and Rescues

Craigslist is a good place to go if you're looking to rescue rats but not necessarily support feeder breeders/pet shops. Craigslist is still a go-to place on the internet to post ads and animals up for adoption. Petfinder is also a great place to check, but often doesn’t have any rats listed.

The feeder breeder/pet store issue goes beyond just "supporting" the pet store. Often those rats are raised in an environment of "kill or be killed" and aren't good at creating social structures with other rats. If you end up with a rat that is like that, they often will never accept another rat companion and will be extremely territorial and possibly food aggressive as well. Babies are usually too young to be as influenced by the feeder breeder environment, so if a feeder bin or pet store is your choice, a baby is your best bet.

Facebook is often a great place to connect with your local breeders and small animal rescues. Breeders will have rats up for sale/adoption that are bred for looks, personality, breeding, and are a really great way to go for getting a pet rat! These rats are often bred from healthier rats and have fewer health risks, although there is no guarantee your rat won’t develop something along the road.

Wherever you get your rat, there will always be risks. Personality developments, sicknesses, diseases, and temperaments are always changing and are influenced by their environment. Their environment is yourself, their cage, their free-time, their cagemates, and anyone and anything they could encounter during their lives. It’s best to be prepared for caring for a rat that is sick, needy, aggressive, antisocial, young, old, and everything in between.

Male vs. Female

On the male/female question, for both you need to be ready for spays/neuters. Neuters are used for helping aggressive males. In my experience, about 50% of males, when reaching puberty, become aggressive with cagemates and need to be neutered to help with their hormone imbalance. This happens with new babies, brothers, or lifelong friends. Aggression can range from excessive dominance (humping another male), biting (both humans and rats), and excessive fear (skittishness, avoiding human contact, in EXTREME cases can lead to heart attacks).

Females on the other hand, don't need to be spayed for aggression or dominance (usually). Spays are used as a preemptive "cure" for mammary tumors and cancer. Almost every female will get a mammary tumor in their life when not spayed.

Females are usually the hardest to introduce to new babies, as they are territorial to outsiders and to them, a baby is seen as a threat from another mom or a threat to their rank since babies can be overenthusiastic, very active, and disrespectful of another rats boundaries.

Males usually take to new babies very well, and will sometimes "daddy" the babies and be very protective and loving. For ALL rats, a baby that is too young (under about 6-10weeks) isn't seen as a rat except to (most) nursing mothers. They are seen as prey, like mice, and will be killed or harmed.

Breeding & Litters

Pet stores will often sell an inexperienced keeper two "females" or two "males", and the keeper ends up with opposite sexes and a batch of babies. Pet store mommy rats can also sometimes end up rejecting their babies because of their own trauma. This is also possible to happen with rats from breeders.

Sometimes a female rat isn't made for having babies or isn't ready for babies. A mother rat can be a good mother for a first litter and reject their second. Breeding should never be attempted by someone inexperienced and not prepared to care for any and all outcomes (too many babies, rehoming, sick mom/pups, birth defects, birth issues, rejects, and more).

If you end up with an unexpected litter that YOU (situation where mom is not an option) need to care for, these are the basics:

Warmth - Babies need an outside source of heat, they cannot produce their own. This is done best with NON-electric sources, to reduce the possibility of accidental overheating. A sock filled with uncooked rice, microwaved for a few seconds, or a hot water bottle are the best sources of heat. Always make sure there is plenty of blankets or cloth between the baby and the heat source.

You can also keep babies warm by having them physically against your skin. Babies can be placed on your stomach or chest and then covered with your shirt or blanket. Make sure they cannot fall, since baby rat brains are easily harmed, and cannot suffocate.

Food - Baby rats must be fed EVERY 3 HOURS around the clock, until they are eating on their own. Rat babies are fed soy (they’re often lactose intolerant) infant formula. The best method is using a new and clean watercolor paint brush. A syringe leads to bubbles and food in the baby’s lungs, which can lead to pneumonia.

Dip the watercolor brush into the formula (warm) and feed the baby until it stops eating. If the baby doesn’t have a milkband or you think they haven’t eaten enough, wait 5 minutes or move to another baby, and then try again.

This is what a milkband looks like.

Pottying - A baby rat can’t poo on it’s own. To stimulate a baby rat to poo, use your pinky (to get a feeling of the baby, this also helps to tell if something is wrong) and gently rub their genitals, abdomen, and anus. It usually takes a minute or so. Baby poop should be soft and shouldn’t be runny or liquid. After about a week they should have clear urine as well.

Habitat

DO NOT HOUSE A RAT IN A TANK. A tank traps ammonia and can lead to respiratory issues. A tank also does not provide rats with space to CLIMB. Climbing is one of the most important things to keep a rat healthy. It helps them stay fit and active. A cage add-on for a tank is NOT a proper rat habitat.

A rat cage is where the rat should sleep, eat, and have alone time (away from you). A rat should have a minimum of 1 hour OUTSIDE the cage EVERY DAY. A constantly caged rat can become aggressive, antisocial, depressed, and sick. Rats love to explore and play with each other. If you can’t let your rat free-roam your bedroom for an hour, a bathroom with the door closed is an alternative. Make sure there is nothing they can get hurt on, no wires to chew, and nothing that they can wreck that is important to you.

These are my favorite cages (links):

Double / Single Critter Nation

(and it's copy)

Double / Single Ferret Nation

(^ best for males that are already grown, babies and females will fit out of the bars)

Rat Manor

Prevue Pet Products

This is the rat cage calculator.

Chewing

Rats CHEW. They will chew their beds, the cage bars, wood, your earphones, your computer cords, the wall, anything. They need something in their cage to chew on, not only for amusement, but chewing is what helps keep a rats teeth healthy. Chewing grinds them down and keeps them nice for eating. A rat that doesn’t chew or have opportunities to chew will have continuously growing teeth. They will grow into the rats gums and mouth and cause abscesses, infections, and can cause a malocclusion.

A malocclusion is when the teeth don’t line up when the mouth is closed. A rat can be born with lopsided teeth, or can develop them when their teeth grow too big. A rat with a malocclusion will need their teeth clipped regularly, either at a vet, or have a vet show you to do it at home.

Bedding and Wheels

BE CAREFUL with wheels and bedding. Wire wheels are a no go and can catch feet and result in broken limbs. Females and babies are usually the only ones that use wheels, males are often too lazy and even chubby after neuters. A wheel must be big enough that the rat has a straight back while running.

Bedding/hammock material needs to be NON-stringy. Strings and holes in hammocks and blankets can result in basically, a noose. Fleece is easiest to avoid injury with, since it doesn't split the same way with stringy seams. Hammocks are easy to no-sew and just use shower clips or safety pins to hold them to the wire on cages. Hammocks are also a big business in rat owners, and you can buy really nice sets from people on Etsy and stuff like that.

Other bedding wise, litter boxes don't necessarily need their own "litter". Just place a pee-rock and try to litter train. Rats really like to pee on rocks ¯\_(ツ)_/¯ and litter training is basically just picking up poops for a couple months and placing them into the box so they get the idea and do it on their own. Some boys especially are very stubborn about this.

I use, simply, shredded paper. If there isn't a lot of ink, it's perfectly safe. Sometimes lined paper will leave blue or pink stains on white fur from pee/water and is pretty harmless. There is a lot of debate on other bedding, and I don't have a big conclusion on this, but don't use anything made of straight up wood because they can get splinters. ALSO, freeze for 48 hours before using bedding, since it can carry mites/fleas/lice.

Food

The best two foods for rats, nutrition wise, are Oxbow Official and Harlan Teklad.

Both are available to order in bulk from Amazon, and Oxbow is sold at a lot of pet stores. I prefer Harlan because it's vegetarian and doesn't include fish. Rats don't have a nutritional need for meat/fish/and are often lactose intolerant. Cooked bones are really nice snacks, especially to keep their teeth nice and filed.

Rats can eat anything humans can eat with these exceptions:

MALES can't eat any citrus fruits as they have been linked to cancer. (source) No oranges, lemons, limes, grapefruit. No avocado pit or rind. No apple seeds No raw corn (uncooked/dry kernels) No alfalfa based treats (causes impaction) No alcohol No carbonated drinks

Some rats can be lactose intolerant-therefore no yogurt, milk, sour cream etc. (try it out and check for runny poop or abnormal poop). Be careful with bread, can cause choking when ingested too fast or when it is too doughy. Be careful with peanut butter, can cause choking from stickiness. Wild rats may "eat from dumpsters" but don't feed fancy rats any rotten or spoiled food. Ratties especially love corn on the cob, grapes, cucumbers, banana, peanuts (unsalted), dinner leftovers (when not too spicy or salty), dry noodles, cooked noodles, banana chips, basically everything! Rats can be fed 80%+ dark chocolate (small pieces) on a regular-ish basis, as it can help a lot with respiratory health and can be used to treat URIs (upper respiratory infection).

Sickness

ALL rats carry Mycoplasma pulmonis (source). It is a dormant infection that can be brought on by a URI, stress, trauma, or other sickness. It is nearly impossible to treat. It is a respiratory disease and often leads to suffering/death. Contact your vet for treatment options.

ALL rats carry mites. They live on their body like mites live in human eyelashes. They are usually not a problem, but can become a severe outbreak when they're stressed, sick, experiencing grief, loneliness, or are reintroduced by bedding or other contact. Contact your vet for a prescription for Revolution. DO NOT DIY treat with oil, dish soap, diatomaceous earth, or cat/dog flea treatment. Revolution is the ONLY safe treatment. It can be bought legally without a prescription from places outside the United States. In the US it is prescription only.

Tumors are extremely common and if your veterinarian has recommended surgery for removal, it is often a successful treatment. Cancerous tumors will continue to grow back, but benign can be removed and never be an issue again.

Sex Specific Issues

Male:

Hormonal aggression (neuter or separation) Penis-plugs (discharge that has to be removed every once in a while) Stuck sheaths (they need a water based lubricant or coconut oil if their penis gets stuck outside the sheath) Buck grease (orange discharge on their back, can be itchy and uncomfortable for them and may require a bath to remove) UTI (vet immediately)

Female:

Mammary tumors (vet immediately) Ovarian prolapse (vet immediately) UTI (vet immediately) Vaginal bleeding (it is NOT a period, vet immediately) Constantly in heat (may shudder if you pet their backs or will "vibrate" their ears/tail) sometimes don't want to be touched or bothered and are constantly harassed by other rats when in heat.

Pink/Red Eyed Rats

Rats with pink/red eyes are often blind or have bad eyesight but can still be super sweet, they just may need a little more trust training, and may be more wary of new situations/areas. They will possibly sway their heads from side to side, to sense with their whiskers the area around them. Pink/red eyed rats can also have light sensitivity and should be kept inside and not in direct sunlight.

Companions

Rats are extremely empathetic to other rats and females ALWAYS need a companion. Once you get a female, it CANNOT be alone without a rat friend (unless with extreme circumstances). Males sometimes prefer to live alone, or are aggressive even after neutering, though it's extremely uncommon. You should ALWAYS try introducing a companion rat before deciding your male should live alone. YOU are NOT a rat. You will never be able to communicate or comfort your rat the way a companion rat will. Being with you 24/7 is not a replacement for a companion rat.

TL;DR

Go back and read this post or don’t get rats. RESEARCH RESEARCH RESEARCH :)

#ratblr #rattus norvegicus #mine #fancy rat #pet rat #long post #oops

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teesturtle · 4 years

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mccullytech · 6 years

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Jono reviews: Cats Protection

SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare.

I’m going to explore their website and see where they have issues, errors, and opportunities with their technical SEO. Hopefully, I’ll find some things which they can fix and improve, and thus improve their organic visibility. Maybe we’ll learn something along the way, too.

Not a cat person? Don’t worry! I’ll be choosing a different charity in each post. Let me know who you think I should audit next time in the comments!

Introducing the brand

The Cats Protection homepage

Cats Protection (formally the Cats Protection League, or CPL) describe themselves as the UK’s Largest Feline Welfare Charity. They have over 250 volunteer-run branches, 29 adoption centers, and 3 homing centers. That’s a lot of cats, a lot of people, and a lot of logistics.

Their website (at https://www.cats.org.uk/) reflects this complexity – it’s broad, deep, and covers everything from adoption to veterinary servers, to advice and location listings.

Perhaps because of that complexity, it suffers from a number of issues, which hinder its performance. Let’s investigate, and try to understand what’s going on.

Understanding the opportunity

Before I dive into some of the technical challenges, we should spend some time assessing the current performance of the site. This will help us spot areas which are underperforming, and help us to identify areas which might have issues. We’ll also get a feeling for how much they could grow if they fix those issues.

The ‘Visibility Index’ score (Sistrix) for cats.org.uk, desktop and mobile

I’m using Sistrix to see data on the ‘visibility index‘ for cats.org.uk, for desktop and mobile devices. We can see that the site experienced gradual growth from 2010 until late 2013, but – other than a brief spike in late-2018 (which coincides with Google’s “Medic” update in August)- seems to have stagnated.

Where they’re winning

As we dig into some of the visibility data, you can see that Cats Protection rank very well in the UK for a variety of cat- and adoption-related phrases. Let’s see some examples of where they’re winning.

Keyword # Page lost cat 1 /help-and-advice/lost-a-cat cats adoption 1 /adopt-a-cat buying a cat 1 /adopt-a-cat/[…]adopt-from-us cat reproduction 1 /help[…]/reproduction cat charity 1 / cat protection 1 / cat neutering 1 /what-we-do/neutering neuter cat 1 /what-we-do/neutering buy a cat 1 /adopt-a-cat/[…]adopt-from-us cat help 1 /cat-care/help-and-advice adopting a cat 1 /adopt-a-cat/ready-to-adopt cat org 1 / outdoor cats 1 /uploads/[…]outdoor_cats.pdf heart murmur in cats 1 /uploads/[…]heart_disease.pdf free cat neutering 1 /what-we-do/neutering cats 2 / cat care 2 /cat-care feral cats 2 /help-and-advice/feral-cat cat for adoption 2 /adopt-a-cat cats for adoption 2 /adopt-a-cat cat body language 2 /help[…]/body-language plants poisonous to cats 2 /help[…]/dangerous-plants neutering cats 2 /what-we-do/neutering found cat 2 /help-and-advice/found-a-cat old cats 2 /help-and-advice/elderly-cats cat behaviour problems 2 /[…]behaviour-problems

They’re doing a great job. They’re ranking highly for important, competitive keywords. In almost all cases, the result is a well-aligned page which is a great result, full of useful information.

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These kinds of keywords likely account for a large proportion of the visits they receive from search engines. It’s reasonable to assume that they also drive many of their conversions and successful outcomes.

But they’re losing to the competition

It’s not all good news, though. Once you explore beyond the keywords where they’re winning, you can see that they’re often beaten to the top positions on key terms (e.g., “adopt a cat”, where they rank #2).

In cases like this, they’re frequently outranked by one of three main competitors in the search results:

Purina – a cat food manufacturer/retailer.

Blue Cross – a charity dedicated to helping sick, injured and homeless animals

The RSPCA – a general animal welfare and rehoming charity

Now, I don’t want to suggest or imply that any one of these is a better or worse charity, service, or result than Cats Protection. Obviously, each of these (and many more) charities and websites can co-exist in the same space, and do good work. There’s plenty of opportunity for all of them to make the world a better place without directly competing with each other.

Purina’s “Cat Anxiety” page has almost 1,000 words of helpful content.

In fact, for many of the keywords they’re likely to be interested in, the results from each site are equally good. Each of these sites is doing great work in educating, supporting, and charitable activity.

Even Purina, which isn’t a charity, has a website full of high quality, useful, content around cat care.

However, among the major players in this space, Cats Protection has the lowest visibility. Their visibility is dwarfed by Blue Cross and the RSPCA, and the gap looks set to continue to widen. Even Purina’s content appears to be eating directly into Cats Protection market share.

The Visibility Index of Cats Protection vs organic search competitors over time

It’d be a shame if Cats Protection could be helping more cats, but fail to do so because their visibility is hindered by technical issues with their website.

To compete, and to grow, Cats Protection needs to identify opportunities to improve their SEO.

Looking at the long tail

Cats Protection probably doesn’t want to go head-to-head with the RSPCA (or just fight to take market share directly from other charities). That’s why I’ll need to look deeper or elsewhere for opportunities to improve performance and grow visibility.

If the site gets stronger technically, then it’s likely to perform better. Not just against the big players for competitive ‘head’ keywords, but also for long-tail keywords, where they can beat poorer quality resources from other sites.

As soon as you start looking at keywords where Cats Protection has a presence but low visibility, it’s obvious that there are many opportunities to improve performance. Unfortunately, there are some significant architectural and technical challenges which might be holding them back.

I’ve used Sitebulb to crawl the site, and I’ve found three critical issues. These areas contribute significantly to the low (and declining) visibility.

Critical issues

1. The site is fragmented

Every individual branch of the charity appears to get and maintain its own subdomain and own version of the website.

For example, the Glasgow branch maintains what appears to be a close copy of the main website, and both the North London branch and the Birmingham branch both maintain their own divergent ‘local’ versions of the site. Much of the content on these sites is a direct copy of that which is available on the main website.

Fragmentation is harming their performance

This approach significantly limits visibility and potential, as it dilutes the value of each site. In particular;

Search engines usually consider subdomains to be separate websites. It’s usually better to have one big site than to have lots of small websites. With lots of small sites, you risk value and visibility being split between each ‘sub site’.

Content is repeated, duplicated, and diluted; pages that one team produces will often end up competing with pages created by other teams, rather than competing with other websites.

The site doesn’t use canonical URL tags to indicate the ‘main version’ of a given page to search engines. This makes this page-vs-page competition even worse.

This combination of technical and editorial fragmentation means that they’re spread too thin. None of the individual sites, or their pages, are strong enough to compete against larger websites. That means they get fewer visits, less engagement, and fewer links.

You can see some examples below where fragmentation is a huge issue for search engines. Google – in its confusion between the multiple sites and duplicate pages – continually switches the rankings and ranking pages for competitive terms between different versions. This weakens the performance and visibility of these pages, and the overall site(s).

Google continually switches the ranking page(s) for competitive keywords

Rankings for “adopt a kitten” continually fluctuate between competing pages

If Cats Protection consolidated their efforts and their content, they might have a chance. Otherwise, other brands will continue to outperform them with fewer, but stronger pages.

Managing local vs general content

While it makes sense to enable (and encourage) local branches to produce content which is specifically designed for local audiences, there are better ways to do this.

They could achieve the same level of autonomy and localization by just using subfolders for each branch. Those branches could create locale-specific content within those page trees. ‘Core’ content could remain a shared, centralized asset, without the need to duplicate pages in each section.

At the moment, their site and server configuration actually appears to be set up to allow for a subdomain-based approach. https://birmingham.cats.org.uk/, for example, appears to resolve to the same content as https://www.cats.org.uk/birmingham. It seems that they’ve just neglected to choose which version they want to make the canonical, and/or to redirect the other version.

They’ve also got some additional nasty issues where:

The non-HTTPS version of many of the subdomains resolves without redirecting to the secure version. That’s going to be fragmenting their page value even further.

Requests to any subdomain resolve to the main site; e.g., http://somerandomexample.cats.org.uk/ returns the homepage. Aside from further compounding their fragmentation issues, this opens them up to some nasty negative SEO attack vectors.

There are frequent HTTPS/security problems when local branches link (or are linked to) including the ‘www’ component and the location subdomain (e.g., https://www.vuildford.cats.org.uk/learn/e-learning-ufo).

Incidentally, if Cats Protection were running on WordPress (they’re on a proprietary CMS running on ASP.NET), they’d be a perfect fit for WordPress multisite. They’d be able to manage their ‘main’ site while allowing teams from each branch to produce their own content in neat, organized, local subfolders. They could also manage access, permissions, and how shared content should behave. And of course, the Yoast SEO plugin would take care of canonical tags, duplication, and consolidation.

Canonical URL tags to the rescue

While resolving all of these fragmentation issues feels like a big technical challenge, there might be an easy win for Cats Protection. If they add support for canonical tags, they could tell Google to consolidate the links and value on shared pages back to the original. That way each local site can contribute to the whole, while maintaining its own dedicated pages and information.

That’s not a perfect solution, but it’d go some way to arresting the brand’s declining visibility. Regardless of their approach to site structure, they should prioritize adding support and functionality for canonical URL tags. That way they can ensure that they aren’t leaking value between duplicate and multiple versions of pages. That would also allow them to pool resources on improving the performance of key, shared content.

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The great news is, because they’re running Google Tag Manager, they could insert canonical URL tags without having to spend development resources. They could just define triggers and tags through GTM, and populate the canonical tags via JavaScript. This isn’t best practice, but it’s a lot better than nothing!

2. Their best content is buried in PDFs

In many of the cases where Cats Protection is outranked by other charities or results, it’s because some of its best content is buried in PDF files like this one.

A high-quality resource about cat dental health, in a PDF

PDFs typically perform poorly in search results. That’s because they can be harder for search engines to digest, and provide a comparatively poor user experience when clicked from search results. That means that they’re less likely to be linked to, cited or shared. This seriously limits the site’s potential to rank for competitive keywords.

As an example, this excellent resource on cat behavior currently ranks in position #5, behind Purina (whose content is, in my personal opinion, not even nearly as good or polished), and behind several generic content pages.

The information in here is deeper, more specific, and better written than many of the resources which outrank it. But its performance is limited by its format.

If this were a page (and was as well-structured and well-presented as the PDF), it would undoubtedly create better engagement and interaction. That would drive the kinds of links and shares which could lead to significantly increased visibility. It would also benefit from being part of a networked hub of pages, linking to and being linked from related content.

A great resource in its own right, this PDF links to a bunch of even more in-depth PDF resources!

Amazingly, this particular PDF is also only a summary. It references other, more specific PDFs throughout, which are of equally high quality. But it doesn’t link to them, so search engines struggle to discover or understand the connections between the documents.

This is just the tip of the iceberg. There are dozens of these types of PDFs, and hundreds of scenarios where they’re being outranked by lower quality content. This is costing Cats Protection significant visibility, visits, and adoptions.

Aside from being easier to style (outside of the constraints of rigid website templates and workflows), there’s very little reason to produce web content in this manner. This type of content should be produced in a ‘web first’ manner, and then adapted as necessary for other business purposes.

How bad is it?

To demonstrate the severity of the issues, I’ve looked at several examples of where PDFs rank for potentially important keywords.

In the following table, I’ve used Sistrix to filter down to only see keywords where the ranking URL is a PDF, and it contains the word “new” (i.e., “new cat”, “get a new kitten”). These are likely to represent the kinds of searches people make when deciding to adopt. You can see that Cats Protection frequently ranks relatively poorly and that these PDFs aren’t particularly effective as landing pages.

Keyword # PDF acclimating a new cat 3 EG02_Welcome_home.pdf getting a new cat 4 EG02_Welcome_home.pdf looking after a new kitten 4 EG15_Caring_for_your_kitten.pdf having a new kitten 5 EG02_Welcome_home.pdf new kitten 6 EG02_Welcome_home.pdf new kitten care 6 EG15_Caring_for_your_kitten.pdf new kitten tips 8 EG02_Welcome_home.pdf getting a new kitten 8 EG02_Welcome_home.pdf how to take care of a new kitten 9 EG15_Caring_for_your_kitten.pdf how to take care of your new kitten 10 EG15_Caring_for_your_kitten.pdf new kitten advice 12 EG15_Caring_for_your_kitten.pdf

This tiny subset of keywords represents over 1,000 searches per month in the UK. That’s 1000 scenarios where Cats Protection inadvertently provides a poor user experience and loses to other, often lower quality resources.

And value might not even be getting to those resources…

Many of the links to these resources appear to route through an internal URL shortener – likely a marketing tool for producing ‘pretty’ or shorter URLs than the full-length file locations.

E.g., https://www.cats.org.uk/-behaviour-topcatpart1 redirects to https://www.cats.org.uk/uploads/documents/Behaviour_-_Top_cat_part_1.pdf, with a 302 redirect code.

This is common practice on many sites, and usually not a problem – except, in this case, resources redirect via a 302 redirect. They should change this to a 301; otherwise, there’s a chance that any equity which might have flowed through the link to the PDF gets ‘stuck’ at the redirect.

It’s not too late!

The good news is, it’s not too late to convert these into pages and to alter whichever internal workflows and processes currently exist around these resources. That will almost certainly improve the rankings, visibility, and traffic for these kinds of keywords.

Except, upon investigation, you can see from the URL path that it looks like all of these assets were produced in 2013. My guess is that these PDFs were commissioned as a batch, and haven’t been updated or extended since. That goes some way to explaining the format, and why they’re so isolated. Their creation was a one-off project, rather than part of the day-to-day activities of the site and marketing teams.

There’s more opportunity here

The ‘Veterinary Guides’ page on cats.org.uk just links out to PDF files.

Because much of the key content is tucked away in PDF files, the performance of many of the site’s ‘hub’ pages is also limited. Sections like this one, which should be the heart of a rich information library, is simply a set of links pointing out to aging PDF files. That limits the likelihood that people will engage, link, share or use these pages.

This a shame, because Cats Protection could choose to compete strategically on the quality of these assets. They could go further; produce more, make them deeper and better, and refine their website templating system to allow them to present them richly and beautifully. This could go a long way toward helping them reclaim lost ground from Purina and other competitors.

At the very least, they should upgrade the existing PDFs into rich, high-quality pages.

Once they’ve done that, they should update all of the links which currently point to the PDF assets, to point at the new URLs. Lastly, they should set a canonical URL on the PDF files via an HTTP header (you can’t insert canonical URL meta/link tags directly into PDFs) pointing at the new page URL.

Not only would that directly impact the performance and visibility of that content, but it’ll also help them to build relevance and authority in the ‘hub’ pages, like their veterinary guides section.

3. Their editorial and ‘marketing’ content is on the wrong website

While this is primarily a technical audit, bear with me as I talk briefly about content and tone of voice. I believe that technical issues and constraints have played a significant role in defining the whole brand’s tone of voice online, and not for the better.

Because, surprisingly for such an emotive ‘product’, much of the content on the website might be considered to be ‘dry’; perhaps even a bit ‘corporate’.

In order to attract and engage visitors (and to encourage them to cite, link and share content – which is critical for SEO performance), content needs to have a personality. It needs to stand for something and to have an opinion. Pages have to create an emotional response. Of course, Cats Protection do all of this, but they do it on the wrong website.

Much of their emotive content lives on a dedicated subdomain (the ‘Meow blog‘), where it rarely sees the light of day.

Emotive and ‘real world’ content lives on the ‘Meow blog’

It’s another fragmentation issue

The Meow blog runs on an entirely separate CMS from the main site (Blogger/Blogspot). This site is also riddled with technical issues and flaws – not to mention the severely limited stylistic, layout and presentation options. This site gets little traffic or attention, and very few links/likes/shares. Much of its content competes with – and is beaten by – dryer content on the main site.

Heartwarming stories about re-homing kittens abound on the Meow blog

But the blog is full of pictures of cats, rescue and recovery stories from volunteers and adopters, and warm ‘from the front line’ editorial content. This is the kind of content you’d want to read before deciding whether or not to engage with Cats Protection, and it should be part of the core user journey. Today, most users miss this entirely.

We can see from the following table, which shows the site’s highest rankings, that their content gets very little traction. The site only ranks in the top 100 results of Google for 258 keywords, and only ranks in the top ten for 5 of those. Nobody who is searching for exactly the kinds of things which Cats Protection should have an opinion on – and be found for – is arriving here.

Keyword # URL how much does it cost to neuter a cat 4 /[…]cost-of-getting-cat-neutered.html do i need to vaccinate my indoor cat 6 /[…]do-indoor-cats-need-boosters-vaccinations.html do cats need booster shots 7 /[…]do-indoor-cats-need-boosters-vaccinations.html the kittens 9 /[…]kitten-watch-kittens-in-new-homes.html how to show affection to your cat 9 /[…]5-ways-to-show-your-cat-you-love-them.html why doesn’t my cat purr 10 /[…]why-doesnt-my-cat-purr-veterinary-faqs.html do indoor cats need vaccinations 10 /[…]do-indoor-cats-need-boosters-vaccinations.html cat lovers blog 11 /[…]top-books-for-cat-lovers.html becoming a cat behaviorist 11 /[…]careers-with-cats-cat-behaviourist.html cat ideal weight 14 /[…]cats-ideal-weight-veterinary-faqs.html

Furthermore, this separation means that where personality is ‘injected’ into core site pages, the stark contrast can make it feels artificial and contrived. It often reads like ‘marketing content’ when compared with the flat tone of the content around it.

Why is the blog on a different system?

Typically, this kind of separation occurs when a CMS hasn’t properly anticipated (or otherwise can’t support) ‘editorial’ content; blog posts and articles which are authored, categorized, media-rich, and so forth. These are different types of requirements and functions from a website which just supports ‘pages’, or which has been designed and built to serve a very specific set of requirements.

As a result, a marketing team will typically create and maintain a separate ‘blog’, often separated from the main site. This can cripple the performance of those companies’ marketing and reach, as the blog never inherits the authority of the main site (and therefore, has little visibility), and fails to deliver against marketing and commercial goals. This often leads to abandonment, and over-investment in marketing in rented channels, like Facebook. Speculatively, it looks like this is exactly what’s happened here.

Conversely, either through poor training and management or outright rebellion, some teams prefer to publish ‘blog-like’ content as static articles within the constraints and confines of their local branch news sections. These attempts, lacking the kind of architecture, framework, and strategy which a successful blog requires, also fail to perform. Here’s an example from the Brighton branch.

The Brighton branch rolling out their own ‘blog’ solution

From a technical perspective, the main site should be able to house this content on the same domain, as part of the same editorial and structural processes which manage their ‘main’ content. If the separation of the blog from the main site is due to technical constraints inherent in the main site, this is a devastating failure of planning, scoping and/or budgeting. It’s limited their ability to attract and engage audiences, to integrate and showcase their personality into their main site content, and to convert more of their audience to donation, adoption or other outcomes.

While fixing some of the technical issues we’ve spotted should result in immediate improvements to visibility, the long-term damage of this separation of content types will require years of effort to undo.

This is something which WordPress gets right at a deep architectural level. The core distinction between ‘pages’ and ‘posts’ (as well as support for custom post types, custom/shared, and post capability management) is hugely powerful and flexible. Other platforms could learn a lot from studying how WordPress solves exactly this kind of problem.

Regardless of their choice of platform(s), Cats Protection need to have a solid strategy for how they seamlessly house and integrate blog content with ‘core’ site content in a way which aligns with technical and editorial best practice.

4. Serious technical SEO standards abound

I understand that as a charity, Cats Protection has limited budget and resource to invest in their website. It’s unreasonable to expect their custom-built site to be completely perfect when it comes to technical SEO, or to adhere 100% to cutting edge standards.

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However, the gap between ‘current’ and ‘best’ performance is wide – enough that I’d be remiss in our review not to point out some of the more severe issues which I’ve identified.

I’ve spotted dozens of issues throughout the site which are likely impacting performance, ranging from severe problems with how the site behaves, to minor challenges with individual templates or pages.

Individually, many of these problems aren’t serious enough to cause alarm. Collectively, however, they represent one of the biggest factors limiting the site’s visibility.

I’ve highlighted the issues which I think represent the biggest opportunities – those which, if fixed, should help to unlock increased performance worth many times the resource invested in resolving them.

Many pages and templates are missing title, description or H1 tags

Page titles and meta descriptions are hugely important for SEO. They’re an opportunity to describe the focus of the page, and to optimize your ‘advert’ (your organic listing) in search engines. H1 tags act as the primary heading for a page, and help users and search engines to know where they are, and what a page is about.

Not having these tags is a serious omission, and can severely impact the performance of a page.

Many important pages on the site (like the “Adopt a cat” page) are missing titles, descriptions and headings, which is likely impacting the visibility of and traffic to many key pages.

Source code from the ‘Adopt a cat’ page, which is missing a title and description

As well as harming performance, omitting titles often forces Google to try and make its own decisions – often with terrible effect. The following screenshot is from a search result for the ‘Kittens’ page – the site’s main page for donation signups. An empty title tag and missing <h1> heading tag has caused Google to think that the title should be ‘Cookie settings’.

Google incorrectly assumes the page title should be ‘Cookie settings’

There are hundreds of pages where this, and similar issues are occurring.

A good CMS should provide controls for editors and site admins to craft titles, descriptions, and headings. But the site should also automatically generate a sensible default title, description and primary heading for any template or page where there’s nothing manual specified (based on the name and content of the page). Needless to say, this is one of the core features in Yoast SEO!

Errors and content retirement processes are poorly managed

Requests for invalid URLs (such as https://www.cats.org.uk/this-is-an-example) frequently return a 200 HTTP header status. That tells Google that everything is okay and that the page is explicitly not an error. Every time somebody moves or deletes a page, they create more ‘error’ pages.

As a result, Google is frequently confused about what constitutes an actual error, and many error pages are incorrectly indexed.

Is this an error page? The 200 HTTP header says not.

This further dilutes the performance of key pages, and the site overall.

A ‘raw’ server error generated from an invalid .aspx URL

Then again, at least this page provides links and routes back into the main content. Other types of errors (such as those generated by requesting invalid URL structures like this one, which ends in .aspx) return a ‘raw’ server error, which although it correctly returns a 404 HTTP header status, is essentially a dead end to search engines. Needless to say, that negatively impacts performance.

The poor error management here also makes day-to-day site management much harder. Tools like Google Search Console, which report on erroneous URLs and offer suggestions, are rendered largely useless due to the ambiguity around what constitutes a ‘real’ 404 error. That makes undergoing a process of identifying, resolving and/or redirecting these kinds of URLs pretty much impossible. The site is constantly leaking, and accruing technical debt.

A ‘live’ adoption listing page

And it’s not just deleted or erroneous URLs; the site handles dynamic and retired content poorly. When a cat has been adopted, the page which used to have information about it now returns a 200 HTTP header status and a practically empty page.

An invalid ‘cid’ parameter in the URL returns an empty page, but a 200 HTTP header status

Every time Cats Protection list, or unlist a cat for adoption, they create new issues and grow their technical debt.

Their careers subdomain has the opposite problem; pages are seemingly never removed, and just build up over time. This wastes resources on crawling, indexing, and equity. Expired jobs should be elegantly retired (and the URLs redirected) after they expire. Properly retiring old jobs (or, at least their markup) is a requirement if Cats Protection want to take advantage enhanced search engine listings from resulting from implementing schema markup for jobs.

A job listing which expired in May 2018, but which is still accessible and indexed by Google

Issues like this crop up throughout their whole ecosystem. Value is constantly ‘leaking’ out of their site as a result. To prevent this, they need to ensure that invalid requests return a consistent, ‘friendly’ 404 page, with an appropriate HTTP status. They also need to implement processes which make sure that content expiry, movement, and deletion processes redirect or return appropriate HTTP status (something which the Redirect Manager in Yoast SEO Premium handles automatically).

Oher areas

In my opinion, these issues represent some of the biggest (technical SEO) barriers to growth which the brand faces. These are just the tip of the iceberg, but until they address and resolve them, fixing a million tiny issues page-by-page isn’t going to move the needle. I could definitely dig deeper, into areas like site speed (why haven’t they adopted HTTP/2?), their .NET implementation (why are they still using ViewState blocks?) and the overall UX – but this is already a long post.

There is, however, just one last area I’d like to consider.

A light at the end of the tunnel?

In researching and evaluating the platform, I couldn’t help but notice a link in the footer to the agency who designed and built the website – MCN NET. Excitingly, their homepage contains the following block of content:

After a very tense and nerve-racking tender process we were thrilled to hear that we had once again being nominated as the preferred supplier for the redevelopment of the Cats Protection website. This complex and feature rich website is scheduled to make its debut in 2019, so be sure to keep an eye out for it. It’ll be Purrrfect.

Hopefully, that means that many of the problems I’ve identified have already been solved. Hopefully.

Except, that’s perhaps a little ambitious. I don’t know the folks at MCN, and I don’t know what the brief, budget or scope they received was like when they built the current site. As I touched on earlier, charities don’t have money to burn on building perfect websites, and maybe what they got was the right balance of cost and quality for them, at the time. I’m certainly not suggesting that it’s solely MCN’s fault that the Cats Protection website suffers from these issues.

However, my many years of experience in and around web development has given me have a well-earned nervousness around .NET and Microsoft technologies, and a deep distrust of custom-built and proprietary content management systems.

That’s because, in my opinion, all of the issues I’ve pointed out in this article are basic. Arguably, they’re not even really SEO things – they’re just a “build a decent website which works reasonably well” level of standards. I recognize that, in part, that’s because the open source community – and WordPress, and Yoast, in particular – has made these the standards. And proprietary solutions and custom CMS platforms often struggle to keep up with to the thousands of improvements which the open source community contributes every month. If the current website is reaching its end of life, it’s not surprising that it’s creaking at the seams.

With a new website coming, I hope that all of this feedback can be taken on board, and the problems resolved. I understand the commercial realities which mean that ‘best’ isn’t achievable, but they could achieve a lot just by going from ‘bad’ to ‘good’.

With that in mind, if I were working for or on behalf of Cats Protection, I’d want to be very clear about the scope of the new website. I’d want detailed planning and documentation round its functionality, and the baseline level of technical quality required. Of course, that will have cost and resource implications, but the new site will have to work a lot harder than the current one. Cats Protection are competing in an aggressive, crowded market, full of strong competitors. The stability of their foundations will make the difference between winning and losing.

I’d also want to have a very clear plan in place for the migration strategy from the current website to a new website. Migrations of this size and complexity, when handled poorly, have been known to kill businesses.

Every existing page, URL and asset will need to be redirected to a new home. Given the types of fragmentation issues, errors and orphaned assets we’ve seen, this is a huge job. Even mapping out and creating that plan – never mind executing it – feels like a mammoth task.

Hopefully, this is all planned out, and in good hands. I can’t wait to see what the new site looks like, and how it boosts their visibility.

Summary

Cats Protection is a strong brand, doing good work, crippled by the condition of its aging and fragmented website. Other charities and brands are eating into its market share and visibility with worse content and marketing. They’re able to do this, in part, because they have stronger technical platforms.

Some of the technical decisions Cats Protection has made around its content strategy have caused long-term harm. The fragmentation of local branches and the separation of the blog have seriously limited their performance.

A disclaimer

Neither the author nor Yoast BV is in any way related to, representing, commissioned by or acting on behalf of Cats Protection. All content is the opinion of the author. Our assessment aims to educate the public through assessing real-world scenarios.

All of the content, information, and media we have explored is from publically available tools and sources. It is in no way privileged and was correct (to the best of our knowledge) at the time of writing. We acknowledge that we have only reviewed part of Cats Protection’s ecosystem and publically assessable marketing activities (and have deliberately focused on identifying issues and faults), and that our findings aren’t necessarily inclusive or representative of other/overall activity and performance.

The findings of this article should not be construed as professional advice, and we will be held in no way responsible for the outcome of actions taken (or inaction) based on the contents of this article.

In no way do we intend to judge, either positively or negatively, on the decisions, performance, or operations of Cats Protection, their website, partners, suppliers or personnel.

‘Fixing’ this could take years, even if the right foundations are put in place with the new site structure. Cats Protection will need to change the way it thinks about, produces and manages content, too.

The quality of their new website will have a significant impact on their future success. They must also carefully manage the process under which it is launched, otherwise they risk disaster.

This is a lot to tackle. And as a charity, they undoubtedly have limited budgets to achieve the necessary levels of quality, strategy, and functionality.

If you’ve read this far, perhaps you can help them better prepare for and invest in getting this right. Help them continue their mission of helping change the lives of cats and kittens – by donating to their cause.

Thanks for reading. Let me know if I’ve missed anything serious (or got anything wrong!) in the comments, or let me know which charity you’d like me to consider for my next review!

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