Week 11.
I downloaded a beverage PSD mockup off聽psdmockups.com and after playing around with light, shadow and colour I have my beverage mockup! TA DA! Introducing DR. KOMBU my Kombucha brand.聽
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WEEK TWELVE.
The final colours are in! Drinks will be colour coded with their flavours. Next step is to print out the labels and see them on the bottle!聽
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The bottle.
I鈥檝e chosen to use a 250ml bottle because kombucha is supposed to be taken in small doses. Most effectively just before a meal as it鈥檚 great for your digestion.
As for the material the bottle would ideally be made from recycled materials with the ability to be recycled or reused again.
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WEEK ELEVEN.
We鈥檙e nearly there! This week I have settled on a design I鈥檓 happy with and I鈥檝e been playing around with fonts and colours.
I wanted to keep my design simple but effective. Dr Kombu has several flavours of kombucha and will be colour coded as to what it鈥檚 key ingredient it is. That way it鈥檒l be easy for the customer to grab the flavour they desire off the shelf.
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WEEK TEN.
I鈥檓 playing with different logo ideas. Trying my best to keep it simple but effective...
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Week six...
Decisions decisions. One drink, two concept ideas...
One: The 70s retro style signifies fun, free, summertime adventures. I think this concept is really eye catching. Theres a lot you can do with the colours and fonts. 聽I believe it could be a good representative for my Kombucha brand Dr. Kombu because of its abnormality. Its bubbly and sweet and you can find it in all different types of flavours.
Two: The masculine style is clean and respectable. I believe a two or three colour design is very effective. With a simple colour pallete you can work on a clever design that can make people really think. This mature masculine concept respects the ancient art that is Kombucha.
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Week four聽
Feedback Documentation + Implementation
After receiving feedback on my moodboards I have created moodboards 2.0 with snippets that I believe are strong mascots for each concept. 聽
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Week THREE聽
Concepts.聽
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WEEK 3.
So, what鈥檚 Kombucha?
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Week two... SKETCHNOTE
Here I played around with sketchnoting. Listening & sketching the main points!
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Week one --聽Good + Bad Drinks Field Research
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Lets Art
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