NIGHT ON FOOLを1番聴いた。詩集も手垢まみれになるまで読んだ。ノートに書き写したりしてた。初武道館のDVDとかも持ってた。姉が勝手に俺の部屋から持ってって聴いたらしく、俺が変ながなり声のおっさんの曲を聴いている、と母親に言いつけたりもしたらしい。俺はライブ不精だから、結局VISIONが出た時の武道館しか観に行ったことがなかったけど、姉はたぶん何十回と観に行ってた。何回行ったんだろう。遠征もよくしてた。mixiでチケット詐欺に遭って何千円か騙し取られてたのも今は笑い話。俺は姉の描く絵が好きなんだけど、特にグレッチを構えたモッズスーツの不良中年を描くのが本当に上手かった。その後に出たアルバムは姉が買うようになってた。ミッシェルやROSSOも遡って、姉弟で手分けするように集めていった。
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As one of the top fashion giants, the French brand Christian Dior is known for its extensive product line, covering every creepy detail of a luxury lifestyle, including ready-to-wear, leather products, footwear, Fashion accessories, jewelry, perfumes. , Makeup and skin care. In this article, I will discuss Dior’s perfume line and discuss the advantages and disadvantages of its internet marketing. And will make recommendations based on their Internet habits.
As Hall et al. said when talking about market segmentation, it is best to segment products to better meet the needs of different groups and classes. (Hall et al 2008: p66) In the segmentation process, certain values and characteristics should attract the attention of marketing strategists to better serve customers, such as the product itself, location, price, and promotion. (Hall et al., 2008: p75) These aspects will be discussed later to evaluate Dior’s Internet marketing mix.
The product includes not only physical products, but also services provided. As far as online marketing is concerned, it includes pre-sales customer service and distribution channels. On the Dior perfume website, dreamy and even poetic words are used to describe the product, and each line has a specific name. Take a video that contains elements of flowers, beaches or beautiful models to convey the inspiration and ideas behind the product. Sometimes, similar names are used to imply the internal connection between products. Moreover, this strategy is often used to promote new products on the basis of products that have been proven to be successful. However, there are few pre-sales services, such as user reviews, which is one of the most common sources that customers often ask for advice before buying.
Dior does an excellent job of distinguishing the prices of perfume products. Compared with other products such as luxury bags and ready-to-wear, perfume prices are more common. The name of the perfume can clearly convey ideas and information to the target audience. Ms. Dior, names like Poison Girls are clearly aimed at young, adventurous urban girls. Therefore, pop singers can often be seen representing this route, because they have more traffic drivers among young girls.