#adfest

[petnews2day]

Directors Think Tank, Black Cat White Cat, Fingerprint Films, Viewfinder + Campaign Brief Asia host revolving bars party at AdFest

New Post has been published on https://petn.ws/Dlafo

Directors Think Tank, Black Cat White Cat, Fingerprint Films, Viewfinder + Campaign Brief Asia host revolving bars party at AdFest

March 30 2023, 12:14 pm | BY Kim Shaw | No Comments The revolving bars were moving again at AdFest this year! A well known tradition over the years at AdFest in Pattaya is the annual After Party, where delegates can take in the sights of central Pattaya, discuss award show winners and enjoy the […]

See full article at https://petn.ws/Dlafo #CatsNews

#Cats News

[keitaroshimizu]

Nike RISE 'House of Mamba' 2014 @ Shanghai

Role: CREATIVE PRODUCE | PROJECT MANAGEMENT

Year: 2014

Client: NIKE

Agency | AKQA

Production | Rhizomatiks

Creative direction/ Seiichi Saito (Rhizomatiks)

Creative producer/ Douglas Diaz (Rhizomatiks)

Visual programmer/ Satoshi Horii, Yo Tanaka (Rhizomatiks)

Sensing programmer/ Yusuke Tomoto (Rhizomatiks)

Sound producer/ Yuya Ozawa (Groundriddim)

Music/ HIFANA (Groundriddim)

Videographer / Muryo Homma (Rhizomatiks)

Production management/ Keitaro Shimizu (Rhizomatiks)

Technical direction / Rhizomatiks

----------------------------

AWARDS

CANNES LIONS - Cannes, June 2015

GOLD :BRANDED CONTENT AND ENTERTAINMENT/BRANDED ENTERTAINMENT/BRANDED LIVE EXPERIENCE

Entered by: AKQA

Mixx Awards - Berlin, May 2015

GOLD: Nike Rise - Branded Content

D&AD Awards – London, May 21 2015

YELLOW PENCIL: House of Mamba – DIGITAL MARKETING: Innovative Use of Technology

WOOD PENCIL: House of Mamba – DIGITAL DESIGN: Digital Installations

New York Festivals International Advertising Awards - New York, May 2015

GRAND PRIZE AWARD: House of Mamba in DESIGN: Use of Medium: Environmental Design: Exhibitions & Live Events

SECOND PRIZE AWARD: House of Mamba in BRANDED ENTERTAINMENT: Use of Medium: Events

One Show – New York: April 2015

SILVER: House of Mamba in INTERACTIVE: Interactive Advertising - Environmental/Experiential

BRONZE: House of Mamba in DESIGN: Experiences - Brand Installations

(MERIT: House of Mamba in CROSS PLATFORM: Experiential Advertising/Installations)

ADC – New York: April 2015

GOLD CUBE: Nike House of Mamba DIGITAL: Digital Experiences: Event

Tomorrow Awards – New York: April 2015

WINNER: Nike House of Mamba

Webby Awards – April 2015

NOMINEE: House of Mamba in Interactive Advertising & Media: Experience Marketing

ANDY – New York: April 2015

GOLD: Nike House of Mamba – RESET: Creative Technology

ADFEST – Bangkok: March 2015

                 GRANDE LOTUS: Nike House of Mamba – INTERACTIVE LOTUS: Best Use of Outdoor Digital Technology

SILVER LOTUS: Nike House of Mamba – OUTDOOR LOTUS: Ambient: Large Scale - Ambient: Large Scale

SILVER LOTUS: Nike House of Mamba – DESIGN LOTUS: Exhibitions, Events & Public Environment

INNOVA LOTUS: Nike House of Mamba – This is an overall win - no Gold, Silvers etc are awarded in this category

London International Awards: November 2014

GOLD: Nike House of Mamba - BRANDED ENTERTAINMENT: Branded Experiential/Live Events

GOLD: Nike House of Mamba - DESIGN: Experiential Marketing

GOLD: Nike House of Mamba - DESIGN: Digital Installations

GOLD: Nike House of Mamba - The NEW category

SILVER: Nike House of Mamba - DIGITAL: Navigation/Interactivity – Nike House of Mamba

SILVER: Nike House of Mamba - DIGITAL: Visual Design

BRONZE: Nike House of Mamba - DIGITAL: Innovative Use of Digital

Creative Review –March 2015

BEST IN BOOK: House of Mamba

#nike #houseofmamba #nikebasketball #basketball #interactivecontent #cobybryant #akqa #rhizomatiks #groundriddim #creativeproduce #china #audition #shanghai #2014 #productionmanagement #Youtube

[bitesbitesbites]

Netflix, Narcos The Censor’s Cut 

Netflix uses Thailand’s strict censorship laws to its advantage when promoting 

racy new show

https://www.contagious.com/news-and-views/netflix

#narcos #netflix #thailand #jwt #censorship #ad #advertising #campaign #adfest

[pobopolybius]

Maaaan I know I’m being nitpicky and all but when like. An ARG ends and the creator just starts posting like advertisements on said ARG twitter/youtube/etc it just loses all its credibility and vibe

Like

I know you wanna promote your stuff but you have your other main twitter you could use for that maybe? Especially if you do it like mid finale. Like

“I am going to die.... this is the end” BUY MY NEW MERCH NOW! “where am I...”

I guess my main issue is that it fucks up the worldbuilding and makes it feel unnatural and broken and just completely ruins the immersion

#like yeah get that cash you deserve it! #But also why #It just. ruins it lol TSV went from being one of my favorite ARGs to just. eh. because of that #I wish the ending could have been properly abrupt and mysterious instead of the author deciding to turn it into an adfest

[hubnerbraz]

“Os que olham para você admiram-se da sua situação, e a seu respeito ponderam: “É esse o homem que fazia tremer a terra, abalava os reinos,” — ‭‭Isaías‬ ‭14:16‬ ‭NVI‬‬ Hoje na ADFest com os nobres, Gersão e o bateristas Thalles, o Alexandre Aposan. #pc #hb #charada #ficaADica #pecadorconfesso #adfest #jovensad #teensad #semfiltro #nofilter

#charada #hb #pc #pecadorconfesso #semfiltro #nofilter #adfest #ficaadica #jovensad #teensad

[joefoley]

SMAD Fest - Monday, April 30, 2018 @ 6:00 PM #ADFest #JamesMadisonUniversity #SMAD #HarrisonburgVA (at Harrisonburg, Virginia)

#adfest #jamesmadisonuniversity #smad #harrisonburgva

[kokoku-jiten]

THE UNUSUAL FOOTBALL FIELD #広告事典

#Adfest

[incitementlab]

*GIF from the Internet*

Going Global

What I look forward to the most every week are the Creative workshops that happen every Monday and Thursday. Although these workshops have been mostly composed of lectures and presentations, they are another medium in which I get more immersed in what the agency is and improve my thinking skills as a creative.

This week, there were two presentations that stood out for me. These were the talks of Sir Miguel Ramos on his visit to ADFEST Tokyo and Sir Paolo De Leon’s visit to the Dentsu conference in Thailand. While I learned a number insights regarding global advertising, one thing that stuck to me was that we are constantly learning. The world today is not what it was a few years ago. The rapid pace of development and the many advances in technology have somewhat changed the advertising game. As an aspiring advertising professional, it is necessary to take our insights from global brands and agencies, have a point of view in the world, and adapt what is global into what is local in order to break new ground in the world of advertising.

~ Tasha Uichico, ADMU, Aspac Creative Intern, Q2 2017

#Tasha Uichico #Natasha Uichico #ADMU #Ateneo de Manila University #Aspac Internship #Aspac DAN #Creative #Creative Workshop #Miguel Ramos #ADFEST #ADFEST Tokyo #Paolo De Leon #Aspac Denstu Aegis Network #Dentsu

[fontyk]

Ending the weekend with #AdlWW session featuring Colson Whitehead discussing his book The Underground Railroad. #AdFest #sundayafternoon (at Scott Theatre)

#adlww #adfest #sundayafternoon

[campaignsoftheworld]

"20 years of diversity"- ADFEST 2017 creates history in Thailand this year https://goo.gl/v3R8eS #20ThADFEST, #Adfest, #ADFEST2017, #Adfest2017WinnersList, #AdvertisingCampaigns, #BiggestCreativeFestival, #CreativeAdvertisingAndDesign, #CreativeMarketingAndProduction, #TheGlenlivet

#20th ADFEST #Adfest #ADFEST 2017 #Adfest 2017 Winners List #advertising campaigns #biggest creative festival #creative advertising and design #creative marketing and production #The Glenlivet

[yasuyukikbt]

20周年を迎えたアジア最大の広告祭アドフェストのキャンペーン・ブリーフ誌による記事で、プロデュースしたトヨタのCM、「ヒューマニティー」が取り上げられました。 Toyota TV Ad I produced titled “Humanity” was featured on the article about AdFest by Campaign Brief.

#tv ads #adfest

[muratashuhey-blog]

DOWNSIDE UP / 2018 / short / screenplay, direction

[blepzebul]

that one city-building mlp game is an adfest but i think more mlp fans should know that rarity can merge realities

#my little pony

[louisechampiondigitalarts]

Dentsu (Japan)

There is no advertising agency that dominates its home market as completely as Dentsu of Japan. It is a multinational media and digital communications who have its office in London (U.K). Dentsu was founded by Jerry Bhulman and controls around 30% of all that country’s mass media advertising.

This one is currently the largest advertising agency and fifth largest agency network in terms of worldwide which is made of 10 global network brands.

Recently its profile outside Asia was not very known but Dentsu began to change that imbalance with a few carefully selected acquisitions. Its first big breakthrough came with the purchase of New York agency McGarry Bowen. That was topped by the bolt of Ages which owns the global media networks of Carat and Vizeum.

Dentsu won many International awards such as – Cannes Lions, One show, CLIO, ADFEST Lotus and Spikes Asia etc.

There clients includes Airtel, Flipkart, Pepsi, Coca-Cola, Bacardi, Red Bull.

Skoda (breaks check)

BBDO

BBDO is arguably the world’s most admired creative network, having won more industry awards since 2005 than any other. Its roots were first laid down by George Batten, who was later to provide the first B in BBDO. Other characters mean Barton, Durstine, Osborn that has a collection of world prestigious clients.

BBDO has 289 offices in 81 different countries with more than 15000 employees.

It is considered as the largest network of three global agencies BBDO, DDB & TBWA.

Advertising agency like BBDO is generally among the top tier of agencies in each market.

It operates and offers a broad range of marketing services in most countries. Sometimes it offers through locally acquired and separately branded specialist subsidiaries or affiliates.

This company has a presence in 18 countries in Latin America.

Won silver for confectionery category (Snickers), bronze for Ariel (short fiction film), gold for Getty images(poster), silver for UN Women (use of social media) and many more on the list.

Subway, Hot Wheel, Fisher price, Pepsico, HP

KISS FM (Long live rock and roll)

[youthblogs]

A Look at Sajan Raj Kurup’s Award-winning Advertisements

Creativeland Asia (CLA) is one of India’s most awarded and recognized advertising agencies with several multinational clients. They serve brands like Audi, Hippo, Cinthol, Frooti, and Godrej just to name a few. Founder and Creative Chairman, Sajan Raj Kurup believes in creativity above all else. His goal is to provide his clients with a creative and innovative platform on which they can build a lasting and proactive relationship with their customers. CLA’s activities involve advertising, brand management, film production, digital media, and even brand incubation. Since founding CLA in 2007, Sajan Raj Kurup has consistently pushed out great campaigns for their clients, winning them countless awards along the way. Here is a look at some of the Advertising campaigns CLA produced and the awards they won.  

Hippo - Plan-T  

Campaign Digital Media Awards 2011 - Gold in Best Loyalty Campaign, Gold in Media Innovation, and Gold in Best Social Media Strategy

Cannes 2011 - Best use of Technology winner

Goafest 2011 - Best Creative use of Social Media winner

In 2010, the wheat-based baked chips brand Hippo was launched in India. With a successful launch in a market populated with fried chips, Hippo managed to break through the norm and establish its presence. However, the newly found brand found it hard to keep up with its competition as the nascent sales and distribution system found it challenging to keep track of stock. The 400,000 stores across India were slow to resupply their stock and the brand’s reputation was in peril. To solve this problem, CLA proposed an Ad campaign called ‘Plant-T’. Plan-T asked Hippo’s followers on Twitter to tweet whenever they couldn’t find the snack in their local stores. The move proved to be successful as tweets flooded in across 50 cities, which were then collected and analyzed to relay the information to the respective distributors. With this information, Hippo managed to resupply their stores within hours of a tweet, and overall sales were increased by 76%.

Audi - A8L 3D Campaign  

Spike ASIA 2011 - Grand Prix in the Best Media Category

Goafest 2012 - Grand Prix award, a Gold, and a Silver award

Campaign Digital Media Awards 2011 - Gold in the Automotive category, Silver in Online Advertising, and Silver in Best Integrated category

Effie 2011 - Bronze in Consumer Durables category

For Audi’s launch of the A8L, a luxury and premium sedan, CLA went 3D. The A8 is a premium sedan and looks to promote comfortable and luxury features. It’s an “experience”, Audi says, and to visualize this experience CLA opted to use CGI to great effect in their ad. CLA designed a 90-second video ad, which starts with a man standing in an empty space, he takes a deep, relaxing breath before he is flung into the air. As the man slowly floats in mid-air, the CGI elements start. The luxurious A8 starts to slowly assemble around the man as a seat catches him. He looks around at every mesmerizing detail, the door handles, ac vents, seat covers, all assemble around him as he enjoys the experience. The assembled car then gains weight while in the air and drops to the ground as the suspension system bears the force. The man then breathes out and the film ends with the tagline ‘The Advanced State of Mind’.

Frooti - The Magic of Frooti

Asia Pacific Advertising Festival (ADFEST) 2014 - Bronze in Film Craft Lotus (Directing), Gold in Film Craft Lotus (Original Music Score)

Goafest 2011 - Silver in Film (Food and Beverages), Integrated Bronze (Food and Beverages)

In 2013 Frooti grabbed Bollywood superstar Shahrukh Khan for their upcoming ad campaign. The campaign named ‘The Magic of Frooti’ aimed to mesmerize their viewers with the fresh and juicy mangoes of Frooti. So CLA crafted a TVC featuring Shahrukh drinking Frooti as onlookers are irresistibly mesmerized. The ad starts just after a football practice game and sees Shahrukh guzzling down a bottle of Frooti. We then cut to a group of little kids desiring the mango drink. The kids drool uncontrollably at the thought of drinking a Frooti as Shahrukh finishes the whole bottle by himself, he looks back at the group, who we find out are actually adults staring at him with child-like innocence. Shahrukh’s “What?” finally breaks their spell and they get back to what they were doing before. The ad ends with two actual kids laughing at the group from a distance as they see the whole thing unravel. The entire shot is held together by the ever enchanting score and jingle of  Frooti.  

#Sajan raj kurup creative ads #Sajan Raj Kurup

[cecilleeeee-blog]

Should you leave work? Yes, says Alex Wadleton

By Alex Wadelton, originally published on http://www.campaignbrief.com/2016/09/alex-wadelton-why-you-should-l.html

In a lot of big agencies, there seems to be almost a competition to see who can stay the latest at work, who can work the most weekends, and who can be at their desk working earliest every morning. Some of it has to do with the fact that everyone is overworked, but a lot of it has to do with trying to give the appearance of being a hard worker. Does it make the quality of work better? I'd say no. Mostly it makes people resentful of the fact that they are just at work, stuck inside on a sunny weekend while all their non-advertising friends are out and about. So, let me tell you a story about why you should leave the office as often as professionally possible. A few years ago, I was wandering around an exhibition with my young son. The details are a bit hazy- it might have been Scienceworks, it may have been ACMI... but there is was one thing that is crystal clear in my mind's eye. Hidden, almost Zoltar-like in a dark corner of this exhibition, were a couple of grotesque photographs of a mental asylum patient being tested upon in the 1860s by a French scientist with the incredible handle of Guillaume-Benjamin-Amand Duchenne (de Boulogne). What the bloody hell was he up to?

In short, he was applying electrodes to people's faces to try and recreate the six basic human emotions of anger, happiness, fear, sadness, disgust, and surprise. Some of them worked, others were bizarrely contorted, but all were impossible to look away from. And it got me thinking. Why wasn't there more study on this area? What was it all about? And how quickly could I shoo my son away from looking at a lunatic electrocuting people in the name of science? I went home and read up about him, and it's fair to say if he'd tried to do it now, he'd be locked up in an insane asylum himself. Duchenne was intrigued to try and understand the physiology of the human face and how it works. From there it's only a hop, skip, and a jump in logic to progress straight to feeding electrical currents into the facial muscles of lunatic asylum inmates just to see what happens. Shits and giggles and all that. But in the 19th century, there were no laws to protect against such barbaric pseudo-scientific study. And that was that. Just another useless piece of information to be stored in my brain never to be thought about again, swimming around with all the pointless sport stats I know, the encyclopaedic knowledge of drum n bass that hardly anyone else apart from me cares about (big ups to Etherwood!), and all of the horrendous dad jokes that cause nothing but groans from all and sundry. Or so I thought. Because last year whilst I was working at McCann Melbourne a brief for the Melbourne International Film Festival from Danish Chan lobbed on the desk of my then art director partner Andy Jones and me. It was all about the emotions that you feel at the festival. How no matter what language you speak, we all share the same feelings. They wanted a cinema ad, and a poster. Sure, we could do that, no problem! Or we could go three and half million steps further and construct an archaic movie chair contraption that replicated what Duchenne was doing 150 years earlier by applying electrodes to people's faces to stimulate their facial muscles in order to re-enact the emotions you felt whilst watching all the films that were playing at the 65th anniversary of MIFF. No, really. Getting a client to agree to this frankly insane idea was no small feat, for which Caroline Macmillan deserves an inordinate amount of praise. Lauren Zoric at MIFF supported the idea from Day One, shepherding it through with élan. Idea, somehow miraculously approved, we then had to figure out the small task it if was, you know, even possible. That's where Australia's own SEO mad pseudo-scientist for the 21st century, Steven Nicholson from Airbag stepped in to frame. He and his team, supported by Robert Stock, Eliza D'Souza, and the inimitable Adrian Bosich were able to pull several hundred cats out of a bag along the way to make it happen. Back at Rancho McCann Victoria Conners, Patrick Jennings, and Afrim Mehmed produced the bejesus out of the idea with the support of Adrian Mills and Pat Baron. The best bit about working in this industry is getting to do crazy stuff that makes it sound like you are more interesting than you are when someone delivers your eulogy.

So, when at the Festival launch at Melbourne's iconic Forum, the person tasked with being the test subject for The Emotion Simulator freaked out at the size of the 800-person strong crowd (and the fact that they were going to have electrodes placed all over their face, whatevs) there was only one idiot willing to step into the breach. Being on stage as Steve manipulated my face for ten minutes is the most surreal experience of my life. Plus, I'm sure it was a bit of payback for Steve to inflict a modicum of pain on me for all the pain I'd caused him. And it just goes to prove, once again, that it's important to have a life outside of work. To be curious. To know a little bit about a lot of things. Because you never know what you'll see in life that you can bring back to work. So, go home on time. Don't work on the weekend. Turn your computer off. Put that phone away. Wander about with your mind open. You'll not only enjoy your life more; you just might get to electrocute people for fun.

The Melbourne International Film Festival Emotional Trailer just secured 1 Gold, 2 Silver, and 5 Bronze at Spikes, to go with Gold, Silver, and Bronze at Cannes, a Grand Prix, two Gold, two Silver, and four Bronze at AdFest, a WARC Prize for Innovation, and an Effie. You can watch it here.

#alex #wadleton #leave work #work #work life balance #jfizzdabaddest