#bdh online family

[dearingbooks]

The Difference one Woman can make.

Late Friday night in June, we had stopped for a burger on the way to the cinema, we used to do family movie nights at the cinema when a new film came out that the majority of us wanted to watch, this time I was the one who was reluctant to go, sadly we do this significantly less now.  So, stubborn 2015 me, rolling her eyes and dragging her feet up the cinema steps to find our seats to watch the new Jurassic World movie. Pathetic! I thought, why pay money to watch a movie about a dinosaur theme park! My parents had completely lost it! Huffing and puffing I took my seat on the aisle and sipped my blue raspberry slushie and looked up at the big screen. Ugh! I wanted it to be over, quickly. I sat down and shut my mouth, despite not wanting to watch it, I wasn’t going to spoil it for the others; but I didn’t get why they would want to watch it, I watched the trailer before going, was not impressed, it looked dumb!

However, as much as my pre-Jurassic self would not like, I found who I was during that movie, I discovered a whole new admiration for actors and movies. I found that I related to the main female protagonist, Claire Dearing. She did not need a man, or children, she was so focused on her career and let no one boss her around. She was top dog, and I completely fell for this fictional character. I evolved through that movie with her character, I felt content with being a strong female who put career over family. I wanted to embody this fictional woman; I wanted to be her.

On the journey home I typed ‘Claire Dearing actress’ into google and saw this stunning redhead- Bryce Dallas Howard. I immediately recognised her from movies I had watched prior, and I was completely astounded at her range of characters she can portray and portray them well. After scrolling through her Wiki page and reading news articles about her, I learned that she is the daughter of Ron Howard, one of my parents’ favourite people in film.

“Dad, that woman in the movie is Ron Howard's daughter”, I needed to inform my family that my now favourite woman in film is the daughter of my parents’ favourite people in film. My parents were shocked that I enjoyed the movie despite my loud vocalisation of not wanting to watch it.

Googling ‘Bryce Dallas Howard’ became my new after school routine, learning that she applied to acting school as Bryce Dallas to avoid people knowing she is the daughter of an already famous actor and director, and she had met her true love at nineteen and is still happily married to him. Yet what most stuck out to the self-conscious, body hating 2015 me, was that Bryce wasn’t a skinny twig of a woman that you see in most movies, she had classy curves and promoted body positivity despite some backlash the media gave her. I made a connection with this woman I had never met because I too received negative comments about my figure, yet Bryce took that on the shoulder and learned to love herself. I wanted to feel that self-love about myself that she acquired.

After watching Jurassic World, I explored many more fandoms, and from there I became obsessed with movie franchises and TV shows, actors and directors. I could not give you a full list of all of the fandoms I am in, there are too many to count, and they have all played a role in helping me evolve to who I am today. All because I latched onto one character from one movie I did not even want to watch, one film got me hooked on this life: it’s like a drug. I cannot stop. I also went back and forth with my hairstyle due to this woman; in the movie Bryce has a stunning ginger graduated bob with a fringe, however I never had the guts to go ginger until now; shame the hairdressers are all shut.

Now, almost six years later Bryce Dallas Howard has had great success in directing two episodes of The Mandalorian. Over the Christmas break I watched the show with my dad, sat on the sofa, fire lit, the chocolate Labrador curled up between us, peach vodka and diet lemonade in my hand, hot cup of tea in my dad’s. We binge watched both seasons in a week (it’s amazing) and he was shocked to see ‘Directed by Bryce Dallas Howard’ at the end of one, let alone two episodes. “Shit, she’s come far in the past few years” he said putting another episode on.

Bryce allowed me to find my best friend, Iz, through Instagram; Bryce has brought so many people together it is so surreal. And when I found out that Iz was going to Southampton University in 2019, a 20-minute drive from my house, I was finally able to meet her, because of one woman we both adore. I was friends with Iz for three years before I was able to meet her, I asked my school friend to come along with me so she could film the moment Iz, and I met! We got pancakes and watched the second Maleficent movie at the cinema, it was one of the best days of my life. I was so thankful that I met a truly hilarious and loving girl through this one actress! Because of Bryce Dallas Howard, I have made so many other friends from all over the globe as they too idolise Bryce and together we have created the ‘BDH online family’. A small group of us do regular zoom calls to catch up and chat about the recent photos and updates that Bryce has posted on Instagram, talk about Covid-19 and the types of restrictions and lockdown rules each of our countries has. During one of our calls, we had the craziest idea- Invite Bryce to one of our zoom calls. Bryce said yes! And after a few months of organisation, we had the date. The date was-

My.

Birthday.

The day came around and I was so nervous, it was 11pm exactly. The Wi-Fi had cut out fifteen minutes before the call. I was in tears. Mascara down my face, puffy eyes, I joined the call with a few minutes to spare before Bryce joined it. My mum hung around off camera for the first 5 minutes to double check the Wi-Fi was stable, luckily it stabilised. The other girls had never been so glad to see me, everyone was panicked for me; I could not miss it for the world (despite telling my parents, in floods of tears, that I cannot join and that it’s the end of that).

“Kat! You’re here!” “Happy birthday!” “Are you okay? The Wi-Fi sorted?”

They all chimed, happy to see my little face in the bottom right corner of their computer screens. Luckily Iz was there, otherwise it would have been extremely awkward with only one of us since we are known as a duo in the online family, we have to do everything together, we come in a pair and there can’t just be one of us.

“Shit girls, that was stressful”

I hadn’t realised I was holding my breath until I exhaled the large breath when my    Wi-Fi settled, and I was on the call, I fixed my makeup and was ready to meet Bryce.

The few minutes we had before Bryce joined were intense, two of the girls left to get a drink and we weren’t sure if they would be back in time, luckily they did return.

“No way!” One of them, Anna who was hosting the call, gasped “Bryce is in the waiting room!”

We all freak for no more than 10 seconds, we compose ourselves then our faces are reshuffled, and we see this stunning glowing face that we all admire smiling at us. Omg, it's her.

“Hi girls!”

I have never smiled for so long in my entire life, my cheeks hurt afterwards. Don’t get me wrong, I am not complaining at all, it just hurt as I thought I would only be smiling for half an hour, since that is how long we were told Bryce had. However, we were speaking to Bryce for nearly an hour and a half, she just kept talking and asked us questions! She was so lovely to talk to, so relaxed; it was if I was talking to a friend that I had known for years!

“Before we go I want to all sing Kat a happy birthday!”

My idol wanted to sing me a happy birthday! The other girls were really ecstatic for me, I still can’t believe to this day that The Bryce Dallas Howard wanted to sing to me!

It was both the best and the worst happy birthday song that has be sung to me. It was the best because, well my idol was singing to me! And proposed the singing! It was the worst in terms of the actual song as they were all out of sync and lagging, it was bloody hilarious!

At 10:27pm the next evening, watching a rerun of Game of Thrones on Sky, I got a notification ‘Brycedhoward just posted’, I clicked the notification then see our smiling faces on her page, she posted a screenshot of our call on her social media! The call was supposed to be a secret so other fans weren’t upset. There’s a few snotty comments on the post, but they’re just jealous and to be frank, I don’t care! My smiley face is on her page forever! All ten of us have printed the screenshot of Bryce’s post off and put it in a frame, one day all ten of us hope to congregate somewhere, most likely in America, and sign the backs of all of our photos. I’m still in utter awe and shock-  How many celebrities have you seen that would do a free zoom call with some fans? Not a lot, and that amount is even slimmer when they talk for an extra hour than scheduled. Bryce truly is one of a kind and the best idol anyone could ever hope to have.

Compared to a zoom call with Bryce herself, the few times she has liked my comments on her posts feel like nothing in comparison! I remember being so excited, running downstairs to my parents.

“Mum! Dad! Bryce liked my comment! She knows I exist!”

“Was it actually her? Remember when you got a Facebook request from Robert Downey Jr and it turned out it was a fake account?”

I rolled my eyes at her, it was Bryce, it was her verified account. The comment was a book recommendation I had for her, she posted on her hashtag BDHbookshelf and I thought I’d take a chance and comment a book recommendation I had for her, and the chance paid off.

I cannot wait to see what the future holds with Bryce, she has been such an inspiration to me for the past few years, and she promotes such wonderful causes and body positivity! I hope to one day meet her and thank her in person for changing my life for the better, and I think I’ve come up with the perfect opportunity to meet her- Iz and I have decided to travel up to London for the Jurassic World Dominion premiere in 2022 (if Covid lets us!), we’d get a hotel and actually meet Bryce in person, as well as meeting other members of the online family!

Words cannot fully contain the admiration that I possess for Bryce, her soul is utterly and truly exquisite, she has been such a visionary while I’ve been transitioning from a girl who had no idea who she was with no dreams or aspirations, to a woman who has now found so many new friends and now knows who she wants to be.  

#bryce dallas howard #claire dearing #jurassic park #jurassic world #jurassic #blog #owen grady #chris pratt #marvel #Claire Dearing fanfic #bdh #bdh online family #writing #celeb #Jurassic fanfic #june 2015 #film review #favourite films

[martechadvisor-blog]

Creating the Marketing Agency of the Future, Today!

Let’s face it; agency life is tough!

It wasn’t long ago that agencies were the preferred employers of creative types. It was considered exciting – even cool – to be part of a fast-paced, challenging environment that promised the chance to work with top-level clients and see your work receive high-profile recognition.

The world has changed quickly. Today, creative professionals and digital natives have a lot more options. The tech world offers enticing opportunities. There is money to be made in consultancy, or working with start-ups. Everything that was cool about agencies is still cool, but it’s no longer the only attractive game in town.

One key factor is realizing the landscape has changed, and agencies need to do more to attract and retain the top talent that gives them a competitive advantage. 

Committing to a Broader World

Interestingly, while salaries need to be competitive, today’s employees are concerned with more than money.  They want to feel they are a part of something bigger that has meaning beyond the day-to-day work they do.  The mantra of “doing great work so we can do great things,” truly resonates with employees.

For example, help your employees engage with the world around them by driving your agency’s commitment to charitable endeavors. Marketsmith has several charitable endeavors we focus on and almost all of our employees actively participate in them.  One example is Bring Dinner Home (BDH), an event that feeds Thanksgiving Dinner to over 350 families and raises money to provide resources to those impoverished families throughout the year.

The employees pitch in for the dinner and help to hand out grocery gift cards, winter coats and thousands of donated books. To date, the program has distributed 2,400 coats, 3,500 books, and provided gift cards to more than 1,500 families. Our team works throughout the year to collect these items and raise funds for the event through a variety of smaller initiatives.

Creating New Levels of Engagement & Recognition

Employee feedback also showed us that today’s employees strive to be challenged and recognized for their accomplishments.  As a result, we launched The Amazing Journey. It was an opportunity for employees to earn “miles” toward rewards that ranged from a car or a spectacular vacation to a variety of other rewards.

The employees earned their miles not by flying, but by taking part in four categories encouraged by the company: Be A Better You; Do Good; Drive Revenue, and Be Social.  We had 100% participation, and the program was an unqualified success.

Initially, we had hoped for 75 percent of the staff to reach 50 miles, with the winner reaching 100. In the end, more than 5,000 miles were logged.  During the program, we hired 20 new employees, who despite joining in the middle, racked up significant miles.

In an effort to keep this motivation high throughout the year, we instituted an employee engagement committee that creates an ongoing stream of events like Bring Your Child to Work Day; Cinco de Mayo celebrations; a horse basketball tournament; bridal and baby showers, as well as an Easter egg hunt plus many more groups and activities.

A Focus on Diversity

In order to understand our clients and the world around us, an agency’s makeup must reflect society at large, which is why there must be a greater emphasis on diversity.  This is a mindset that needs to be embedded in the C-suite and communicated to every level of the organization if it’s to be realized.

Telling Your Story

Attracting and maintaining a pool of exceptional talent is best done by word of mouth.  Agencies need to create a compelling narrative to attract the best marketing talent. 

The best people to communicate this story are an agency’s own employees. Actively encourage employees to share what your agency is doing on social media with their friends and families. Today’s employees are networked online like never before, and a good story goes a long way to driving in-bound employment queries, which can significantly cut back on outbound recruiting costs. 

Bottom Line

While all these things are important, none of them would matter if they didn’t result in a thriving business.

These unique drivers can motivate your team to continually deliver the exceptional products and services that win over clients each and every day.

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo