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mariacallous · 4 months

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Lobbyists for cable companies and advertisers yesterday expressed their displeasure with a proposed “click-to-cancel” regulation that aims to make it easier for consumers to cancel services.

Federal Trade Commission chair Lina Khan has said that changes are needed because “some businesses too often trick consumers into paying for subscriptions they no longer want or didn't sign up for in the first place.” The FTC proposed the new set of rules in March 2023, and comments from industry groups were taken this week in a hearing presided over by an administrative law judge.

NCTA – The Internet & Television Association, the primary trade group for cable companies like Comcast and Charter, said the rule would make it harder to offer deals to customers who are trying to cancel.

“The proposed simple click-to-cancel mechanism may not be so simple when such practices are involved. A consumer may easily misunderstand the consequences of canceling, and it may be imperative that they learn about better options,” NCTA CEO Michael Powell said at the hearing. For example, a customer “may face difficulty and unintended consequences if they want to cancel only one service in the package,” as “canceling part of a discounted bundle may increase the price for remaining services.”

Powell said that cable company reps can usually talk customers out of canceling. “Out of millions of cancellations, complaints received by NCTA members amount to only a tiny fraction of 1 percent,” he said. “Three out of four of the cable and broadband customers who called to cancel end up retaining some or all service after speaking with an agent.”

Powell worries that retaining customers will become tougher because, he said, the FTC “proposal prevents almost any communication without first obtaining a consumer's unambiguous, affirmative consent. That could disrupt the continuity of important services, choke off helpful information, and forgo potential savings. It certainly raises First Amendment issues.”

Powell also said the cost of complying—including retraining employees and maintaining records for longer than current practice—could force cable companies to raise prices. He claimed that the FTC's estimate of compliance costs is too low.

FTC: Sellers Must Take “No” for an Answer

The FTC said one of its proposed rules “would require businesses to make it at least as easy to cancel a subscription as it was to start it. For example, if you can sign up online, you must be able to cancel on the same website, in the same number of steps.”

Sellers would also have to obtain customer consent before they “pitch additional offers or modifications when a consumer tries to cancel their enrollment,” the FTC said. Before making those pitches, sellers would have to “ask consumers whether they want to hear them. In other words, a seller must take ‘no’ for an answer, and upon hearing ‘no’ must immediately implement the cancellation process.”

The FTC also proposes that sellers be required to “provide an annual reminder to consumers enrolled in negative option programs involving anything other than physical goods, before they are automatically renewed.”

At yesterday's hearing, the FTC also heard from the Interactive Advertising Bureau (IAB), a lobby group for the online advertising industry. “The proposed rule would disrupt the current regime by adding specific requirements dictating what auto-renewal disclosures must say and how they must be presented,” said Lartease Tiffith, the IAB's executive VP for public policy.

Tiffith argued that the rule will burden businesses “and restrict innovation without any corresponding benefit. And as the technology develops, these prescriptive requirements will constrain companies from being able to adapt their offerings to the needs of their customers.”

Tiffith defended auto-renewals generally, saying the practice of automatically renewing services brings “significant benefits to both businesses and consumers in the form of cost savings, convenience, and heightened value.”

Cable Lobby Complains About Cost

Powell claims that complying with the rules would require “rebuilding” cable company systems and that the cost “could easily exceed $100 million for initial implementation by our industry alone.” These costs “would likely lead to higher prices for consumers,” he said.

An FTC Notice of Proposed Rulemaking offered a much different take on the costs, estimating that the “annual labor cost for disclosures for all entities is $4,695,800.” That's based on “an estimated hourly wage rate for sales personnel of $22.15” and an “estimate of 212,000 hours for compliance with the Rule's disclosure requirements.”

The FTC said that non-labor costs for complying with record-keeping and disclosure rules, “such as equipment and office supplies, would be costs borne by sellers in the normal course of business.”

Powell argued that the proposal shouldn't be applied to the cable industry. “The ominously labeled ‘negative option’ feature is merely a plan that continues until the customer cancels,” Powell said. "Most such plans present few concerns … In many industries like ours, automatic renewals are the only model that makes any sense. Consumers expect their internet service to flow reliably and without interruption."

The cable lobbyist contended that consumers are happy with cable company cancellation practices, and that adding the rules to “established processes that are well understood by subscribers will create more confusion, not less.”

“Tens of millions of consumers use our services. They know they are paying for continuing service … and they know how to cancel, rarely complaining about the process,” he said. “The FTC's highly prescriptive proposal requiring numerous disclosures, multiple consents, and specific cancellation mechanisms is a particularly poor fit for our industry.”

Referring to the requirement to obtain consent before offering new deals to customers who are trying to cancel service, Powell said that “placing speed bumps on conversations between consumers and providers will deny them a rightful chance at a better deal and providers a fair opportunity to retain a good customer.”

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exeggcute · 6 months

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sometimes i get so mad about online advertising being so lawless compared to other mediums (ex. television ads occupying specific spots in programming or a small fraction of the screen while online ads can sprawl wherever the hell they want And bog down computer performance) i find myself wishing for someone to enact legislation leading to their regulation, but how likely of a possibility do you think that actually is?

it depends tbh. we do have related stuff like CCPA and GDPR (obligatory meme that I have saved on my phone:)

...so it's not impossible for further laws/regulations to crop up down the line. my main thoughts here are that (1) adtech changes so rapidly that I think any specific legislation is almost certainly doomed to become obsolete before long (compounded further by the fact that most lawmakers barely seem to understand the internet, let alone a fucking RTB supply chain lol), (2) enforcement would be a nightmare considering there are literally several hundred billion bid requests generated EVERY SINGLE DAY (googled this stat to make sure I wasn't misremembering and got another dr. fou link lol. can't escape this guy) and (3) believe it or not, the online advertising industry is largely self-governing... or at least tries to be.

an organization called the IAB (interactive advertising bureau) sets a ton of standards around not only the logistics of buying and selling ads (they are, for example, the creators of the OpenRTB protocol for real-time auctions), but also the quality of the ads and ad space being sold. there are tons of initiatives they've proposed that have widespread buy-in among the industry, like ads.txt, which everybody who's anybody uses these days.

you do, of course, have to buy in to what the IAB is metaphorically selling, but their decrees hold a lot of weight among all sections of the ads supply chain—both reputable buyers and reputable sellers regularly adjust their behavior based on IAB guidelines. for example, two of the things you mentioned:

"ads can sprawl wherever they want": the IAB has about a million guidelines for where ads can physically go on a page, how they can run (e.g., video ads must be muted by default or they aren't IAB compliant), and what percentage of the visual real estate they can use up. publishers obviously can and do violate these guidelines, but third-party tools exist to make sure your ads aren't running on pages that pull that shit. and as a rule, advertisers actively dislike buying ad space on awful cluttered pages because they know the pages are shitty and the impressions are less valuable.

"big down computer performance": people call those heavy ads! the IAB sets standards around ad performance (the lighter the better, basically) and google chrome even implemented a feature that automatically kills heavy ads before they eat up your whole CPU. some performance based-issues are also caused by malvertising which is uhhh a whole other thing but no one likes it and everyone who matters is trying to stop it.

which isn't to be naive here or an industry shill or whatever because Fucking Obviously these problems persist. I actually had to email the advertising division at conde nast recently because I kept getting malicious redirect ads on their mobile site (they haven't responded yet... return my calls bitch!) so clearly even well-meaning reputable websites and ad platforms and advertisers continue to have issues with IVT and whatnot. the struggle is eternal.

but arguably so is the struggle against basically anything that's legislated, like property crime or whatever. I'm admittedly not optimistic that formal laws would fix digital advertising, only put a slightly hotter fire under people's asses to clean up their respective acts better. which is certainly a good thing, it's just a rapidly evolving game where the bad actors are always coming up with new tactics.

fun and related example: I read a recent retrospective about the kids behind the mirai botnet, which originally started out as a DDoS-for-hire scheme but pivoted to ad fraud when it turned out that was way more profitable. possibly the largest botnet ever (don't quote me on that though) and it was spun up by three teenagers!!!

#adtech #I need to go back and tag all these types of posts so I can find them later lol

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storiesofsvu · 2 months

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it's thursday bitches

spoilers under the cut

Okay, I was organizing fic and writing shit for the first two hours so I couldn’t live react BUT:

That ep of Mothership was phenomenal. Good job team.

Barely paid attention to Toronto, I can’t get on board yet.

Now it’s SVU time.

“happy hunting” ewww… puke in my mouth, that’s disgusting.

Girl WHAT THE FUCK. I don’t care if you JUST met someone at a hostel that night, you don’t fucking leave them alone in a bar when they’re visibly really drunk and with two guys all over her, come on.

Okay, I’m starting a Velasco line tally: 1

OOOO a full scene! Look at our boy go!

Okay yeah he is finally getting some screen time

These boy may not be the actual perps in this situation, but there is no doubting they’re pieces of shit.

This is gonna be one of those cases with the last minute twist that the other girl is the actual perp, right? That’s why there’s no dna?

I don’t like this squad. I understand rollins not coming back/kelli not wanting to come back (hello, she just had a baby, and would you want to go back to a workplace you were fired from full time?) but I will forever be salty about them getting rid of muncy and churlish, they FIT with the squad, they worked through their issues and worked well together. It was refreshing to have the younger generation coming in and being mentored by liv, fin and Bruno. I like the fbi girl, she’s a great actress, but the vibe isn’t the same.

Ohhhh I forgot about the other guy from the beginning lol

Okay but I DO love three powerful older women interrogating pathetic young twenty something boys

LOOOL and this dynamic of good cop bad cop between Bruno and joe?! LOVE IT.

Bruno is fucking killing me rn, this is hilarious. Prime television.

The fact that there is still another hour of television after this? I’m TIRED. And like..grey’s starts soon too so that’s gonna fuck me up.

This episode has fully sold me on wanting Bruno to destroy me. Sir. Pls.

Something that fell into your lap?! Liv…baby… you wanted to take in every abandoned kid at svu over the past 25 years. You were the mom calvin deserved, you wanted to adopt, you have ALWAYS wanted kids/to be a mother, its been part of her character arc literally the entire time the show was on air. Yes, technically noah kinda fell into her lap, but the way it was addressed here did not seem right lol.

Okay, that episode was actually super good compared to the last few weeks!

Don’t trust this captain at ALL. but like, I don’t think we’re supposed to LOL.

“I don’t know… im not his mother.. thank GOD” lol… we love Jet.

I miss bell…is she gonna pop up at some point? We need her sass/banter

The fact that she went out to do this super nice thing by replacing the flowers for jet cause she let her stay with her and THAT’S when she was attacked. Fuck this. Ugh.

The fact that they’re going through so much effort to block the face/voice of this killer means that we know who they are already, right?

BUT also… if the captain hadn’t called jet specifically to get Elliot to his fucking iab appointment she would have been home and able to protect the girl… so like… im still super sus of her

All of these crusty old white men all look alike and I cannot tell the difference between them. Is it the cap’s dad? Brother? Husband? Random poker night connection?

DIVORCE???!!!! I DID NOT SEE THAT COMING.

…okay but now they could be together somewhere down the road? Like.. they really did bomb us with that ship so I haven’t had time to decide if I like it or not but we’ll see how things go.

Okay so the brother AND the dad are both in on it? Maybe the cap isn’t actually sus and will be blindsided?

Meh, that ep wasn’t that good tonight tbh but two outta our aint bad!

#law and order #law and order svu #svu #law and order special victims unit #law and order organized crime #law and order toronto #law and order spoilers #spoilers

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swishglobal · 6 months

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webnewsify1 · 1 year

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Chrishell Stause, ‘Selling Sunset’ star, marries singer G Flip

The star of "Selling Sunset" announced their wedding in a video montage on Instagram, using G Flip's song "Be Your Man." Stause wrote: "Love doesn't always go as planned... sometimes it's much better than expected." She went on to say, "If you have the opportunity to meet G, you'll meet one of the kindest, funniest and most talented hard-working people out there. @gflip, I love you so much." In the "Selling Sunset" season five reunion, the actress revealed her relationship with G Flip, who commented, "My darling, I adore and love you with all my heart. These are the sweetest words," and expressed how happy she makes them. They had been together for a year since Stause appeared in one of G Flip's music videos. Before, Stause was in a relationship with Jason Oppenheim, who is the co-owner of a real estate company called The Oppenheim Group based in Los Angeles that's featured in the show "Selling Sunset." After confirming their dating status, the couple ended their relationship in December 2021 after only five months. It's possible that their differing views on having children resulted in the separation. During the show's reunion, Oppenheim expressed that it was tough to see their past relationship situation portrayed on the previous season. However, he asserted that he still values and loves Chrishell as much today as he did before. Following the recent video's post, Oppenheim was one of Stause's co-stars who congratulated the newlyweds through the comments section. "I'm extremely ecstatic about this!! You and G are the most motivating duo, and the fondness you have for each other is genuinely pure. I love you both a lot and feel fortunate to have you in my life. Congratulations!" he expressed. Brett, the co-owner of The Oppenheim Group and twin brother of Mary's fiancé, expressed his excitement for the couple. Emma Hernan gushed about how she had been eagerly anticipating the post all day and how watching their love story unfold was like witnessing the best love story in the world. Meanwhile, Chelsea Lazkani declared her love for the couple and congratulated them, holding back her tears. Stause got married to "This is Us" actor Justin Hartley in 2017, although they separated two years later, with Hartley now married to actress Sofia Pernas. Tags: domestic alerts, domestic-entertainment, families and children, iab-entertainment, iab-genres, iab-personal celebrations & life events, iab-reality tv, iab-television, iab-wedding, international alerts, international-entertainmen Read the full article

#sellingsunset gflip instagram singer chrishellstause kindest funniest wedding married weds webnewsify

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ranwellproductions · 2 years

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What You Need To Know About Programmatic Radio Advertising Phoenix AZ

The world of on-line marketing has recently broadened to include Programmatic Radio Advertising and marketing Phoenix Metro AZ. It is a natural extension of on the internet marketing, offering exact targeting and also data-driven decision-making. Listed here are some of one of the most notable benefits of programmatic radio marketing. These include: Accuracy targeting, data-driven decision-making, as well as cost-effectiveness. Programmatic radio advertising and marketing is a terrific tool to make use of for targeting details target markets. However, how does it work?

Programmatic Radio Advertising And Marketing Phoenix AZ Is A Natural Expansion Of The Online Marketing Ecological Community.

Programmatic audio advertising and marketing is an automatic method of supplying advertisements to target market. Making use of sophisticated formulas, programmatic audio ads are provided to audiences on desktop, mobile, clever devices, and in-app systems. It has comparable functionality to other forms of digital advertising and marketing, such as display screen as well as video, yet is special in style as well as material. It operates in similarly as various other digital advertising as well as can target market based upon geographical location, demographics, and also a lot more. As such, advertisers can utilize audience insights to enhance the performance of their audio projects.

The Web Advertising Bureau (IAB) has actually developed the Digital Audio Ad Serving Template (DAAST) to aid advertisers carry out programmatic sound ads. DAAST provides basic sound ad specs, support for execution, and also reporting abilities. Just like video ads, audio advertisements are delivered with a third-party solution. To ensure a seamless audio advertising and marketing experience for marketers, the DAAST spec describes just how ads are placed within audio data.

It Supplies Specific Targeting.

Sound advertisements are beginning to rival television advertisements in terms of reach. They now represent 6.5% of the grown-up population. In fact, radio is one of the most prominent form of advertising and marketing as well as gets to 93% of the American populace aged twelve to 54, making it much more reliable than other media. With precise targeting and also comprehensive analytics, programmatic audio advertisements are an exceptional choice for marketers. Programmatic sound advertisements were first used by Google and Zenith in 2012, and the outcomes of this project went over: the radio ad had a 51% reach.

When digital audio media ends up being significantly usual, programmatic audio marketing gives marketing professionals also better accuracy and control. Rather than relying on third-party cookies and individual log-ins, marketers can access customer information from numerous audio exchanges to reach the ideal target market. By targeting audiences by individual, marketers can remove the silos in their advertising budget plans. In addition, programmatic audio advertising permits advertisers to layer in first-party as well as third-party information to establish the best feasible area to put their advertisements.

It Is Cost-effective.

Thinking about that radio advertising is relatively affordable and has a precise beginning and end day, programmatic advertising makes it an excellent selection for numerous small businesses. Although that radio marketing prices are not set in rock, they can compete with the expenses of large advertisement buys. You should consider the expenses entailed when identifying the cost of your radio ad, and a programmatic radio advertising agency can supply an expense proposal that includes the essential requirements. A good time to bargain radio advertising and marketing prices has to do with 3 to four weeks before the announcer programs your ad.

Throughout economic downturn, the quantity of marketing competitors is commonly lower, causing reduced expenses for program, print, and online marketing. Economic downturns are also fun times for advancement. As well as because companies decrease ad invest, they lose market share of voice in their market. By contrast, programmatic audio advertisements can help improve brand understanding as well as sales. These advertisements are also much more affordable to produce than video advertisements. While the general cost of production may be reduced, the quality of the sound advertisements is comparable to those produced by traditional broadcast media.

It Is Data-driven.

Digital audio marketing integrates material modern technology with advanced targeting to reach audiences beyond the reach of traditional program media. While programmatic radio advertising and marketing resembles tv marketing, it provides more advanced targeting choices and real-time reporting. For typical program media customers, programmatic audio supplies considerable benefits. Programmatic sound enables brand names to reach consumers throughout several channels, taking full advantage of the performance of their advertising and marketing budget plans. To optimize the effectiveness of electronic audio advertising, marketing experts need to find out more concerning its benefits as well as include it into their advertising methods.

Even more individuals are listening to streaming music as well as podcasts than ever, raising the need for digital audio advertising and marketing. Music-streaming systems like Spotify and iTunes are preferred globally, as well as programmatic radio advertising and marketing makes it feasible to get to these target markets with an extremely targeted technique. Unlike standard radio advertising, audio ads can target audiences based on their rate of interests, allowing brand names to track their ROI. In addition, they can be extremely reliable at increasing brand name awareness as well as creating a high roi.

#Programmatic Radio Advertising Phoenix AZ #Advertise on iHeartRadio Phoenix AZ #Advertise on SiriusXM Phoenix AZ #Advertise on Podcasts Phoenix AZ #Programmatic Audio Advertising Phoenix AZ

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reportwire · 1 year

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'It's all a lie': Russians are trapped in Putin's parallel universe. But some want out | CNN

CNN — One year ago, when Russia launched its all-out invasion of Ukraine and began Europe’s biggest land war since 1945, it waged another battle at home – intensifying its information blockade in an effort to control the hearts and minds of its own citizens. Draconian new censorship laws targeted any media still operating outside the controls of the Kremlin and most independent journalists…

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freenewstoday · 3 years

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New Post has been published on https://freenews.today/2021/03/18/amazon-will-present-for-the-first-time-at-major-digital-advertising-event/

Amazon will present for the first time at major digital advertising event

Amazon is looking to expand its burgeoning advertising business and its next stop is the digital media’s biggest show.

The Jeff Bezos-led company said Thursday that it will join the likes of Twitter, Snap and Google’s YouTube in pitching advertisers at the Interactive Advertising Bureau’s NewFronts event.

The spring NewFronts are digital media’s riff on the traditional TV upfronts where advertisers have traditionally committed a large amount of their annual TV spend. During the NewFronts, online media firms present their programming for the year ahead to media buyers.

There’s usually some pomp and circumstance to the event, which normally boasts a few booze-fueled cocktail hours, sprinkled with the occasional live music performance, but this year, with COVID still lingering, the NewFronts will take place virtually from May 3 to May 6.

Amazon has become a digital advertising juggernaut in recent years with its ecosystem of original films, TV shows, podcasts, IMDb TV ad-supported offering, voice technology and connected devices, to name a few.

According to a recent ad survey from analyst firm Cowen, Amazon will be the leading market share gainer among major digital ads businesses in 2021 and 2022. The report was based on responses from 52 senior US ad buyers in December who represent $15 billion in US ad spend.

Amazon had been scheduled to make its NewFronts debut in 2020, but the pandemic threw a wrench in those plans. This year, the tech company will join other first-time presenters such as A+E Networks, Entercom, Estrella Media, Penske Media and Vizio, as well as mainstay publishing world players like BuzzFeed, Condé Nast, BBC News and Vice Media Group.

The event, which drew over 14,000 brands, agencies and media buyers in 2020, will focus on the impact of the pandemic on consumer behavior this year and how content creators adapted.

Looking at Amazon’s fourth-quarter results, changing behaviors benefited the company’s ad business following a pandemic dip. Amazon’s “other” category, which mainly consists of advertising, rose 64 percent in the quarter, reeling in $7.9 billion in revenue.

In order to maintain its strong growth, the e-commerce giant said last week during an IAB leadership meeting that it will offer product placement and branded content opportunities in its upcoming slate of IMDB TV originals. The company also plans to expand its podcast advertising.

Amazon Studios chief operating officer and co-head of TV Albert Cheng said during the meeting that the sale of goods directly through TV screens is also an emerging opportunity.

Television commerce, or “T-commerce” is in its “early days,” Cheng said but one encouraging example has been the Amazon’s partnership with pop star Rihanna’s fashion brand Savage x Fenty. Starting in 2019, Amazon has streamed the brand’s star-studded fall shows and embedded those streams with buying opportunities.

Source

#Advertising #Amazon #amazon originals #business #digital advertisements #digital media #media #podcasts

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adstargets · 5 years

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Best Guide To Video Advertising For Digital Marketing

Video advertising is one of the most popular forms of online display advertising. We have seen a massive increase in video advertising in the last years. More brands have realised the benefits of getting into this type of display advertising. Videos generally have great potentials for brands in various ways. It helps brands tell a story about their business in a visual form helping their audience to easily understand what the brand represents. The good thing with video advertising is that it works for all businesses across the board whether is B2B, B2C, SMB, Enterprise, High-Tech or analogue products. Video has become an important part of internet browsing as more brands recorded high engagement on video display platforms such as YouTube, Instagram, Facebook and Snapchat to mention just a few. In the last year alone, expats estimated over 7 billion US dollars was spent on Video Ads alone while Cisco estimated that 80% of all internet traffic by 2019 will come from video content and global video traffic will increase threefold from 2016 to 2021.Due to these high expectations and importance of video marketing/video advertising, it is important all digital marketers have a clear understanding of video advertising and video marketing. The good thing with video advertising is that it works for all businesses across the board whether is B2B, B2C, SMB, Enterprise, High-Tech or analogue products. Video has become an important part of internet browsing as more brands recorded high engagement on video display platforms such as YouTube, Instagram, Facebook and Snapchat to mention just a few. In the last year alone, expats estimated over 7 billion US dollars was spent on Video Ads alone while Cisco estimated that 80% of all internet traffic by 2019 will come from video content and global video traffic will increase threefold from 2016 to 2021. Due to these high expectations and importance of video marketing/video advertising, it is important all digital marketers have a clear understanding of video advertising and video marketing. So let's jump into....

What is Video advertising?

Video advertising generally comprises of display Advertisements that contain video Ads in them which are shown in the beginning, during the video, at the end of the video or after the video stream online.

These advertising units are also known as pre-roll, mid-roll, and post-roll advertising units which comes with the online streaming videos just the television Ads but normally shorter than the Ads in the TV programs. It is a common knowledge that Video Ads are now shown on almost all streaming services including social media platforms such as Facebook, Instagram, YouTube and Snapchat among others. Video Ad format Video Ads comes in various formats. However, according the Interactive Advertising Bureau (IAB) guidelines, there are three main types of video ad formats which are namely: Linear Video Ads: These type of video ads are similar to the above-described video ads that are shown before the video, during or after the video is streamed on the internet by a user. Similar to this type of video ads are the commercials seen on the TVs before, during or after the TV program is watched by the audience. Non-Linear Video Ads: these ads run concurrently with the video content so the users see the ad while viewing the content. Companion Video Ads: commonly text, display ads, rich media, or skins that wrap around the video experience. These video Ads formats are the most used in both TV Ads and on the internet. The most used on major platforms such as YouTube and Facebook are the Linear video Ads.

Video Advertising Platforms for brands?

Even though there are numerous video advertising platforms also know as Ad Networks out there, there are some that are more effective and popular among digital marketers due to their scale, efficiency and effectiveness. Below are the most used Video advertising platforms

Google Ads and YouTube Ads

There is no doubt Google ads is the most biggest display advertising platform in the market. Although platforms such as Facebook/Instagram video Ads are scaling up but still far behind Google Ads. The display Ad section of Google Ads is what marketers use to place video Ads on YouTube and other Google Video advertising platforms. The good thing about using Google video Ads platforms such as YouTube is that YouTube single-handedly is the second largest search in the world with over five billion videos viewed everyday and over 1.5 billion active users every month.

You can agree that YouTube as part of Google display Ads has a lot of potentials your business can benefit from. Apart from video advertising on YouTube, It is one of the best platforms for video marketing. Also, when it comes to targeting your audience, Google display Ads gives you the best options for reaching your audience. Hence, we advise you to give YouTube a trial for video Ads. YouTube Ads are very important when it comes to video advertising. Even though it's under Google Ads, It is important to elaborate more on YouTube Ads to enable marketers to understand the most important types of Ads that produce more effective results There are two automatic YouTube Ads that are designed to grab the attention of your audience which is namely, TrueView Ads are usually played before a video. Bumper Ads are too, but these Ad types are designed to last for only 6 seconds and they can’t be skipped. To improve your ROI on those Ads, You can also run Discovery Ads to improve the reach of your video, but this helps you show up in the search results. Another valuable feature of YouTube Ads is the analytical system which gives marketers the opportunity to analyse their advertising reports periodically and adjust their Ads in order to achieve better results. By adjusting your Ads, You are also able to cut down the cost of advertising and prevent your Ads from showing to unwanted audience and places to increase advertising ROI. With these analytical tools, you will be able to understand what is working and what is not working so you can adjust your Video Ads to target the right people and save cost of advertising.

Facebook and Instagram Ads

Facebook and Instagram video Ads are integrated under one system, hence, we will be treating them together as one Video Ad system. Both Facebook and Instagram Ads are displayed within the users feeds. Within these feeds, advertisers are allowed to show story video Ads in both platforms in order to reach their target audience. These video Ads are allowed to be 15 seconds or less and also are full-screen mobile experience designed to increase audience engagement. In recent times, Facebook launched Video Ads which are shown within publishers video content mostly in the middle of the video contents from various publishers. In addition, Facebook places video ads in audience network placements such as mobile Apps and blogs that match their targeting criteria in order to increase targeting.

How to use Video Ads to spur engagement online

One of the recent trading video Ads are mostly the short or micro video Ads that are less than 10 second but highly engaging and designed to leave a massive impression on viewers. These Video Ads have created several challenges for the traditional 30 seconds video Ads usually used in the television Ads. In several studies, these video Ads have proven to be more effective than other longer video Ads formats. The brain behind these winning micro videos is the fact that digital marketing these days takes more than one interactions before customers are converted or convinced to buy. It's a curated process that comes with stages and techniques to completely win the customer's heart. Using micro videos does not give you all the privilege to say everything about your goods or services which means, you just have to target on saying the most attractive and interesting stuff about your business to lead your audience to find out more about your products or services through other channels like content marketing, emails and lead capturing. Since most people engage with your content on silent mode, It is advisable to make sure your micro videos are able to engage with your audience even when their audio is turn off. Using micro videos for advertising should not completely stop you from crafting 30 seconds of videos. Make sure you leverage the power of both 30 seconds of videos and 6 second micro videos for successful video advertising and marketing.

Social Media and Video Advertising

Social media users have become accustomed to videos being filled in their feeds especially on Facebook, Instagram and Snapchat. These auto-playing videos are created by various marketers and publishers. Video marketing on social media has become very popular due to its effectiveness. people from all works of life tend to spend time on social media scrolling through tons of text and video contents. This gives digital marketers the opportunity to dominate their specific markets by creating videos that match their audience interests as well as video Ads that could grab their attention easily. Facebook specifically is a great tool for video marketing. Billions of users scroll through their feeds watching tons of videos each minutes making Facebook one of the most popular social media platform. Creating story telling videos that helps tell your business story in an attractive manner will obviously take your brand to the next level.

Best Practices for Video advertising

When it comes to video advertising, the advertiser needs to understand that, every brand and business is different, therefore, originality and creativity will play a vital role in the video making process. An understanding of who the target audience will be very important as well as it will help in crafting the required video.

Here are some few step-by-step guides for improving your video advertising results. Make the first few second count The first three seconds of your video is very important and should be used to grab the attention of your audience. Give them a reason to stick with the video until the end. Make them curious and motivated to hear the rest of your story. See the Dove video below did a great job of capturing their audience attention from the first three seconds and keeping them till the end of the video https://youtu.be/_XOa7zVqxA4 You have to understand that those first three seconds are also been counted and charged by the advertising agencies and counted for as well. In essence, make sure whatever you are going to say or show in the first three seconds has the capacity to keep your audience engaged till the end. Optimise Your Video For Mobile Since mobile traffic surpassed desktop traffic in 2015, mobile has become a very important part of digital marketing. Hence, it is important to keep this in mind when creating videos for advertising or digital marketing purposes. Because of the massive traffic coming from mobile users, it is important to keep your videos short, informative and attractive so you don't lose the mobile traffic. You can as well include a lot of vertical content in your video and also make sure it appears full-screen in your mobile viewers screens. Use Storytelling Videos Story telling videos have a strong emotional attachment to them. They are probably the best means of emotionally engaging your audience. These video leave lasting impressions on viewers. They are designed to make viewers remember your story even after a long time watching your video. Using storytelling videos is a way of interrupting online audience and it is important to make sure they remember your story even after they leave the platform and get back at what they usually do so they can come back again to visit your webpages. Use Call to actions (CTAs) For every video campaign you run or create, One thing you can't afford to miss is using the right CTAs to drive your audience to take the right action. Your video campaign will only be valuable if you drive viewers to take the necessary step(s) to either converting or making a purchase or rather visiting your website for a specific action. It only makes using the right CTA at the end of the video to tell your potential customers what step to take next and be specific about it. See the example of the right CTA in the video below: https://youtu.be/OcbWVwU2zs8 In summery here, use the right CTA that suits your campaign. Use Closed Captions Using closed captions may help do your video advertising campaign a lot of good. It turns out not many online viewers use sounds to watch videos especially Platforms such as Facebook and Instagram. Also people with hearing disabilities could easily understand your video with closed captions. Make sure your closed captions are well framed with the right worlds.

Conclusions

Video marketing and Video advertising has become a very important part of digital marketing and will continue to be impactful for a long time. If you have not taken the necessary steps to boost your video marketing and advertising, the time is now. The manner in which videos are consumed is also evolving as people watch videos online in several ways with several devices, you have to keep in mind video advertising is key to growing your business especially now that the number of internet users is increasing day by day. I would like to ask you guys to share your experiences with video advertising and video marketing in general so we can continue to update this post to help others improve their video marketing skills. Read the full article

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