#like keeping up with journaling and making gratitude lists and doing our hobbies and focusing on self care

[thethingything]

I'm absolutely determined to pay attention to all the seasonal changes and embrace them as much as possible this year and to try and romanaticise it. we've tried to do the same for the last couple of years too but I think we're getting better at it over time

#personal #thoughts #🍬 post #happy posting #it's like how we used to say we couldn't stand summer but last year we actually enjoyed it being summer #and now I'm looking forward to it but I'm also looking forward to enjoying spring first and watching everything come to life outside #and I'm looking forward to autumn when it gets cooler again and we can embrace getting cosy #and maybe we'll have better coping mechanisms for the seasonal depression like we coped better with the summer depression last year #but that's far away and there's so much to do in the meantime #and hopefully once we get there it'll be fun to look back at what we did #I'm still clinging to the thing about doing what we can to make it a good year regardless of what happens #I've noticed that when we do have a rough time now we start craving the things that are good for us and will help in the long run #like keeping up with journaling and making gratitude lists and doing our hobbies and focusing on self care #which seems like a good sign. things can be shit but we're slowly getting better at finding ways to deal with them

[terselylove]

5 Reasons Your Life Feels Fine But Not Great

Does your life look good on paper but it doesn’t feel as good as it should? If so, this is for you!

There are five reasons you might look at your life and think “I should feel happier — what gives?”

1. You aren’t honest about what you truly want

Is the life you have the one you genuinely want? Or does society tell you that you should want it? For example, society tells us we should chase money, success, status, and power. And if you’re a woman, we’re told we should chase relationships, families and motherhood, and a house in the suburbs.

Consider these questions: did you build your life by following your intuition and desires? Or did you build your life by doing what you thought you should do? In a perfect world, what would your life look like? Does it look like the life you have now, or something different?

If your answer is “I don’t know,” that’s okay. But check in with yourself to see if “I don’t know” is your knee-jerk reaction because you do know what you want and you’re afraid of disrupting your current life to go after it.

Other times, this question is difficult to answer because we’ve been doing what we should do for so long, our true desires become muffled. It’s kind of like if you stop going to the gym, your muscles shrink over time. If you don’t often tune into your desires, you get out of practice.

Can you remember a time where you desired something and followed the spark? What did that feel like? Once you’ve identified that feeling, start looking for things that make you feel that way!

2. You don’t prioritize pleasure and joy

Is making time to enjoy your life the last thing on your to-do list every day? If so, you’re not alone. It’s so easy to get caught up in the demands of life that taking time for yourself gets pushed to the back burner.

What activities make you feel excited to be alive? Maybe it’s reading romance novels, going on long walks, or dancing to your favorite songs. Whatever activities you love, start building them into your daily routine just like you would pencil in cleaning your toilets or going grocery shopping. Having fun is just as important (if not more) than your have-to-do’s.

Joy isn’t something that’s “nice to have,” it’s a necessity for a happy and fulfilled life. Don’t be afraid to prioritize it through rest, hobbies, traveling, or anything else that you get enjoyment from.

3. You’re overly focused on what you don’t have

It’s a tale as old as time – the grass is greener on the other side. It’s a lot easier for us to put off our happiness by thinking it’s something we can achieve later than it is to commit to creating happiness for ourselves now.

Perfectionism is a contributing factor to this because many of us subconsciously believe that happiness is attained when we have arrived at our dream life. That’s a sneaky way to say “I will be happy once things are perfect.” This leads us to hyper-focusing on the things that are missing from our lives.

What would it look like if you started to appreciate the things that you have right now? What’s the last thing that made you feel genuine appreciation and gratitude? How did that emotion feel in your body? What are things in your current reality that make you feel that same way?

When you identify what naturally elicits appreciation and gratitude, it makes it easier to go out of your way to notice those feelings when they’re happening. Over time, your brain will gravitate towards this instead of focusing on lack. No gratitude journaling required!

4. You subconsciously choose safety over growth

The brain’s job is to keep you safe and alive. And while that’s helpful because you can’t live your best life if you’re dead, safety is often in direct opposition with you crushing your goals.

Most things in life that are worthwhile doing require some sort of emotional risk. To your primal, safety-loving brain, that is the equivalent of diving straight into a shark feeding frenzy.

When in reality, you’re being put on the spot as you interview for your dream job, turning your candle-making hobby into a business, or challenging yourself to work out and eat healthier.

Your brain will give you excuses like “this isn’t the right time for this,” or “this won’t work,” to keep you away from that emotional exposure or discomfort. If you don’t intentionally question and shift those thoughts, you will make decisions that support safety, not growth.

Sure, maybe you’ll fail and it won’t work. 

 If you don’t like a thought your brain is giving you, meaning it makes you feel like crap or it stops you from doing what you truly want, question it and choose a new thought.

What else could be true? Could everything work out in your favor? Is it possible things could be challenging but you’ll still put in the work and reach your dream? Could you  “fail” but get directed to something even better?

Those are possible outcomes, too. Our brains usually like to project our fears and convince us our worst-case scenarios are what will most likely happen – don’t let it!

5. Your inner critic steals the show

Most women I’ve worked with in my life coaching practice have shameful or critical self-talk. This typically stems from having a parent that was critical or shamed you for making mistakes.  

It can also stem from the voice of society, as women are often criticized no matter what they do. For example, if you wear make-up you’re trying too hard but if you don’t, you’re letting yourself go. Or if you are career-oriented you’re cold, but if you prioritize a romantic relationship you’re settling.

For my clients this shows up in everyday life as second-guessing their decisions, not allowing themselves to make mistakes, and setting impossibly high standards and shaming themselves when they don’t meet them.

It doesn’t matter what you have achieved or accomplished in your life, if your inner critic is in the driver’s seat, it makes you feel like nothing you do is good enough. It’s also a huge energy suck!

If your life doesn’t feel good, don’t panic! It doesn’t mean that there’s something wrong. It’s simply a sign that something is misaligned and needs attention. Tapping into your desires (and following them!), prioritizing joy, focusing on the good things you have, choosing growth opportunities, and creating kinder self-talk can all help you live your best life.

#lifestyle #depression #life hacks #photography #summer

[madlinaart]

50 Genius Ways to Be More Productive in 2020, According to Experts

As a new year begins, you have likely set out some ambitious resolutions for yourself, or at least some modest changes you'd like to see in the year ahead. But whatever your plans—weight loss, career change, or maybe taking up a new hobby—getting it done might be less about what it is you're aiming to do, and more about how you go about doing it. To that end, here are 50 smart ways to get things done and be more productive in the new year.

1Stop multitasking.

When you have a lot on your to-do-list, your instinct might be to handle it all at the same time. But a key to ensuring your work gets done effectively is to avoid the temptation to do everything (or more than one thing) at once.

"We're hurting our productivity levels by doubling up to get more done," says growth and productivity expert Jandra Sutton, host of The Wildest Podcast. "Instead, focus on one thing at a time and only that thing. Every distraction, every time we try to pick something else up, we end up doing something called context switching—which only slows us down. Then it takes us time to get back 'into' doing the thing, and we have to repeat that process every time we check our phones, emails, etc. That lost time adds up quickly."

2Delegate more.

Think about the people you'd consider truly high-achieving—whether they're CEOs, rock stars, or Olympic athletes. Do you think they do everything themselves? Of course not. To take your productivity to the next level, you have to get comfortable delegating tasks.

"Forget the hustle culture. You do not need to be busy for the sake of it," says Rhys Williams, managing director of Sigma Recruitment. "Focus on the tasks that are most important to you, and find ways to get others to do the rest for you. This also helps with your mental health."

3If it takes two minutes or less, do it.

David Allen, an author of Getting Things Done, has something he calls a "two-minute rule" that can make a major impact on anyone's effort to get a handle on their workload. The rule is simple: If it takes less than two minutes, do it right now. When you remember you need to send that email or call to make a reservation, don't add it to your to-do list or tell yourself you'll do it later—just get it out of the way now and get on with your day with one less thing to deal with.

4Exercise.

When it comes to New Year's resolutions, most lists include this right near the top—but what does it have to do with productivity? Quite a bit, actually.

As Robert C. Pozen explains for the Brookings Institution, an exercise routine can give you more energy throughout the day thanks to the stimulation of mitochondria in your cells.

"That gives you more energy to exert yourself physically, but it also means more energy for your brain, boosting your mental output," he writes. "A modest exercise habit can help keep you sharper into old age, give you more energy to take on the day, and improve your mood. So stop making excuses, find a group of like-minded peers, and start exercising today."

5Meditate.

When you're taking breaks throughout the day, it's beneficial to overall productivity to turn at least one of those breaks into a brief meditation. This is a time to attempt to fully relax and clear your mind of all distractions.

"Find little moments throughout the day to meditate," says Deborah Sweeney, CEO of MyCorporation. "This time will help center and ground you to be in the moment and express gratitude for the little things that might be forgotten throughout the day."

A 2018 study published in Psychological Science points to how meditation can provide a person with greater focus throughout their day. If you're new to meditation, Psychology Today offers these helpful tips for beginners to help get you started.

6Get enough sleep and get up early.

The classic Ben Franklin exhortation, "Early to bed and early to rise, makes a man healthy, wealthy, and wise," has been proven by science to be sage advice. For example, a 2014 study published in the journal Cognitive Therapy and Research found that those who go to bed later are more likely to suffer negative and repetitive thoughts.

Christopher Randler, a biology professor at the University of Education in Heidelberg, Germany, writes, "When it comes to business success, morning people hold the important cards. My earlier research showed that they tend to get better grades in school, which get them into better colleges, which then leads to better job opportunities. Morning people also anticipate problems and try to minimize them." The researcher has found that those who wake up early tend to be more persistent, cooperative, agreeable, and conscientious.

7Add something green to your workspace décor.

"Research shows that … looking at something green—trees out of the window, office plants, or even the green screen—can make us feel a bit better and increase our productivity," says Darko Jacimovic, co-founder of WhatToBecome. "What's more, attention restoration theory suggests that nature has therapeutic benefits on people and enables us to recharge and refresh, regain focus, and increase overall productivity."

So pick up a few plants and add some flora to your workspace.

8Find an accountability partner.

You are more likely to complete many tasks, whether that's an exercise routine or a writing assignment, by telling someone else you are going to try to do it.

"You are more likely to achieve your goals if you have an accountability partner or partners," says Nina Dafe, a networking advisor for women entrepreneurs. "This is because of the many benefits that accountability holds. As such, accountability and mastermind groups are great ways to keep focused and motivated—especially if you find it difficult to stay on track independently."

9And establish a system to make each other accountable.

Even more impactful than an accountability partner is one who you have to pay when you blow a deadline or don't follow through on what you said you would do.

"Urgent things usually get done," explains Jeremy Redleaf, co-founder of productivity company CAVE DAY. "It's those important goals that don't have deadlines that we really have to watch. Send a friend a list of important tasks every month and pay them $1 for each one you don't complete. We've seen this lead to some remarkable results in our community."

10Identify your values.

This may be a big-picture way of thinking about productivity, but especially as we begin a new year and you consider what changes you'd like to make in your life, it's good to think about what really matters to you before you start worrying about tackling those daily to-dos.

"Values are aspirational and cannot merely be checked off like a goal," explains clinical psychologist Stephanie J. Wong, Ph.D. "However, they can help us lead more authentic and productive lives. Ask yourself, 'Is participating in X event or doing X behavior, consistent with values or inconsistent?' This helps weed out problematic or unproductive behaviors."

It will be from these big-picture values that your day-to-day priorities and projects will flow.

11Remind yourself of your larger goals.

Setting out your values and priorities is not a once-a-year effort. Once you are clear on what matters most to you, remind yourself of that regularly. The point is to not lose sight of why you're working on what you're working on—or to decide you should move on to something else.

"Remind yourself of your larger goals and purpose to create a decision filter for your projects," says leadership coach Megan Accardo. "We all have the same amount of hours in the day, but we need to be clear about what we are saying yes to because that means saying no to something else."

12Use a digital task list to keep your mind clear.

Keeping your to-dos in your head usually means you either forget them, or you keep turning them over in your head without actually doing anything about them—which prevents your brain from focusing on more worthwhile things. Sometimes a simple written list can do the trick, but Frank Buck, author of getting Organized!: Time Management for School Leaders suggests getting a little more sophisticated.

"I use a free web-based tool called Remember the Milk, along with the companion mobile app," he says. "Every time a task comes your way, put it on the list with a due date for when you want to see that task again."

13Put repeating tasks on autopilot.

"We all have tasks that need to be done at the same time every year or every month," says Buck. "Put them on your digital task list with a date and how often they should repeat. They'll automatically show up at the right time."

That may be changing the batteries in the smoke alarm or calling to check in on an important client you don't have urgent business with but want to stay in contact with.

14Capture your to-dos as they come in.

Your day will inevitably bring on an onslaught of new things you need to get done. Just as you finish one project or move something forward, four more things pop up that need to be addressed. Buck has some tips for that.

"Use a paper journal and your digital task list to handle the flood of incoming information," he says. "Trap the details of phone calls and meetings in the journal. Later in the day, look at everything you wrote, and make decisions about the 'to-dos.' Put the results of the thinking on your digital task list."

15Turn projects into "next actions."

You've no doubt heard the advice that you can more effectively get to work on a major project by breaking it into "smaller parts." This is true, up to a point, Buck says, but it might be more useful to think of every project as a series of "next actions," instead. That is, ask yourself, what is the next action that needs to be taken to move this forward? If you've got a thesis to write, the next step might be checking out a book on the topic at the library or just researching which books to check out. Instead of thinking about the giant, amorphous project that needs to get done, clarify what you can actually do right now, and take that action.

"Work those small next steps into your task list for each day," says Buck. "The secret is to word them clearly so they are easy to do."

16Get more specific about your to-do list.

Hand-in-hand with turning "stuff" into "actions" is getting clear about whatever it is you actually want to do. Instead of spending mental energy thinking "I really need to revamp that website," you're far better off thinking a little more deeply, to answer the question, "What exactly is it I want to do with the site?"

"When writing down goals or tasks, always try to be as descriptive as possible," says Raven Beria, founder of brand consultancy Brandalaxy. "With clear and concise goals, you'll feel less resistant to starting—and that's typically the biggest hurdle in the first place."

Beria adds that when you're finished, you'll feel more fulfilled since when tasks are kept vague, you could end up doing a tremendous amount of work and never really feel like you've made any "progress."

17Get organized the night before a big day.

"Many people often scramble in the morning to find their keys, wallet, phone, etc," says Wong. Instead of beginning your day with this rushing around, she suggests you instead "prepare everything you need for the next day, the night before the specified day. This will reduce the risk of being late for an important meeting or dropping your children off at school."

It will also mentally prepare you for what you will be doing the next day. You will wake up with your mind already primed to tackle whatever you have on the agenda and will feel a few steps ahead with all of your things packed and ready.

18Use a Tickler File to get your desk clean.

And speaking of getting organized, let's talk about what you're going to do about all that junk on your desk. Buck suggests a tool for tackling the clutter of things you will need to reference down the line: a Tickler File.

"Much of the desk clutter comes from papers you need some time in the future," he explains. "With a set of hanging files labeled 1-31 (for each day of the month) and 12 more folders behind them (one for each month of the year), you have a place to put paperwork needed in the future. When you open today's folder, there's everything you decided you want to do today."

19Schedule time for deep work.

While many of our tasks are quick items we can take care of in a few minutes, there are also those things that require some serious concentration. One's productivity needs to set aside time during the week for this kind of "deep work."

"That means no social media access, no e-mail, no phone," says Priya Jindal, founder of Nextpat. "Figure out what you want to do during these sessions (about two hours twice a week) and then show those deliverables."

20Designate one meeting-free day a week.

Speaking of cutting out distractions, one of the greatest killers of productivity during one's day is too many meetings. While they can often be a good opportunity for face time with colleagues, it's important to limit the time you spend in meetings each day to avoid losing productive work hours.

"Proactively choose a day per week to have no meetings," suggests Amber Christian, founder of productivity software Wonderly Software Solutions. "Maybe it is Meeting-less Monday or Frustration-Free Friday. Pick a day that can be devoted exclusively to work. Give your meeting-less day its own theme, so that it mentally establishes a place in your mind and becomes a priority. By establishing this habit, it will allow you more time for deep work to devote to getting your critical projects and priorities done."

21Build routines into your day.

"At the beginning of the day, plan out one key priority that you need to get done during the day," suggests Christian. "Now, schedule it on your calendar. Every single workday. This will help you get in the habit of making sure your top priority is done each day."

At the very least, get into a steady routine that gives the start of your day predictability and energy—perhaps with a brief morning workout, an affirmation, or reading a chapter of a book you're enjoying. The repetition will prime you for the day to come.

22End your day by emptying your brain.

Making a morning to-do list has its value, but it may be more productive to take this kind of inventory at the end of your day instead.

"Even on the good days, many to-dos or follow-ups will come into your mind," says Christian. "As part of your transition to evening, brain dump out any open loops on to your to-do list."

You will find that by putting it down on paper, you feel a greater sense of control over the many incomplete items you have left and will be better prepared to tackle them the next day.

"It's like closing the door on your work-day," as Christian puts it.

23Ask for help.

No matter how productive you may be, no person can do everything alone, nor should they. Truly productive people know the power of asking for help when it would be of value.

"To-do lists can be effectively completed if you identify who could help you with specific tasks," says Wong. "Do you need to drop a book off at the library? Perhaps your significant other works closer than the library than you? Is a co-worker more effective than you in organizing inventory, and has more time to dedicate to the task?"

You're surrounded by resources that can help you be more productive—don't be afraid to tap into them.

24Learn to say "no."

While it can feel easier at the moment to agree to whatever you are being asked, in the long run, for the sake of that relationship and your own productivity, you are better off getting comfortable saying "no" when you know it's not something you can swing.

"This may sound crazy and self-interested, but in this busy world, no one can put his or her productivity on the stake to please someone," says Jessica Chase, sales and marketing manager for Premier Title Loans.

25Focus on one important thing.

Your list of things to get done is always longer than you'll really be able to tackle in a day—or in a year if you're being honest with yourself. And while different people have their preferences for how many things you should really try to tackle in a given day, Accardo suggests keeping it to just one.

"Focus on one important project for the day, and secondary projects only if necessary," she says. "Multitasking dramatically reduces productivity."

26Manage your energy as well as your time.

Productive people have a fine-tuned sense of when they are at their sharpest, and most likely to get the best performance out of themselves. For many, that's in the morning, while others prefer tackling big projects later in the day. Whatever your preference, plan your projects accordingly so you're getting the higher-level thinking done at times when your mind is sharpest, and save the mindless filing or emailing for when your brain is on autopilot.

27Schedule breaks.

Being productive doesn't mean powering through hours and hours of work nonstop. Nobody works well that way, and 2014 research from Stanford University and elsewhere has shown that planning breaks as part of your daily routine can make you work more creatively and productively.

"Schedule positivity breaks to get unstuck," suggests Accardo. "Since we know our mind works like a muscle, we need to intentionally schedule regular breaks—ideally every 60 to 90 minutes. Many productive people find themselves stuck, take a break, and come back with a terrific new idea! It is also a good moment to practice gratitude and increase your positivity."

28Build rest and rewards into your schedule.

Similar to breaks during the day, you also should take your fun and relaxation as seriously as you take your work—and that means drawing a stark line between your "personal" time and your professional hours.

"Markdown your self-care and social appointments in advance so you can give yourself permission to find enjoyment," says Accardo.

And when you are taking these breaks, be sure to fully enjoy them, experiencing them at the moment rather than letting your mind wander to the work waiting for you when you get back. Enjoying yourself this way will allow you to work better when you return to the office.

29Practice the Pomodoro Technique.

If you're looking for a more formal way to approach your breaks, considerer the Pomodoro Technique. Named for the tomato-shaped kitchen timer that helps practitioners time their day, this approach basically breaks down your hours into 30-minute cycles.

"We work continuously for 25 minutes with maximum attention, and make a 5-minute break in between," explains Jacimovic. "I think this method is very efficient because it gives us time to rest frequently, restart, and fill our batteries."

30Look at the big picture.

While every project requires taking care of numerous next actions to get it to a place of completion, it's also important for one's productivity to have a clear picture of what all this work is for.

"Focus on the outcome you want," advises Rusty Gaillard, a life coach with Silicon Valley Dreambuilders. "If you want the promotion, get clear on what it really takes to get the promotion. Most of the things on our to-do lists don't get us the outcome we want."

Picturing the final product will help you make better decisions about how to get there, while also inspiring you to keep working toward your goal.

31Get rid of digital clutter.

Look at your browser: Does it have a dozen tabs open even though you're only using one? How about your desktop: Are there six documents open when you aren't actively working on any of them? It's time to close a few.

"Operating systems and software updates have made it easier for us to cram more and more content onto our screens concurrently," say Foram Sheth and Nicole Wood of Ama La Vida, a Chicago-based career coaching company. "Eliminating clutter is also an unequivocally good thing. All of those pages and documents will still be there when you're actually ready to attend to them. Give yourself the time and space to get to where you need to be on individual tasks rather than thinking you can complete everything at once."

32Check email only at designated times during the day.

For many, email is something that is just always open, so you can respond the moment a message comes through. But how often is that really necessary?

"Beyond the obvious distractions from our mobile devices, we're also bombarded with email notifications on our laptops and work computers," Sheth and Wood said. "With what we already know about the issues with distractions and our focus, creating set times throughout your day to check emails will help you keep your concentration on the task at hand rather than jumping sporadically from thought to thought."

They suggest developing a schedule (and adjusting it as needed) for when you're going to check your emails and making sure notifications are shut off when you are working on other things.

33Optimize your inbox.

It's not the size of your inbox—it's the way you use it.

"Turn off things that it does to distract you, like pop up notifications and chimes. Anything that you can answer in two minutes or less do so. Otherwise, push to your calendar, delegate, or delete," says Jindal. "Anything else should be filed as part of a task list."

She adds that you should also know that it's not necessary to respond to everything, and certainly not immediately.

"Being able to quickly triage an inbox and then focus on tasks instead of responses makes you far more productive than sending back a response with no substance," she says. "You also save hours by ensuring that you triage efficiently."

34Get off social media.

Email is bad enough as a distraction, but social media platforms are even bigger killers of time and productivity.

"Unless you work in social media, try and limit your social media use," says James Dyble, managing director of Global Sound Group. "From my research, I have found that browsing social media regularly is a huge drainer of productivity. The reason is that there is so much happening on social media. Therefore, your mind is all over the place."

35Embrace airplane mode.

When you're at a movie, play, or preparing for takeoff, and smartphone distractions are explicitly prohibited, you turn your phone to airplane mode. So why not extend this approach to other aspects of your workday?

"Not only will the focus-grabbing messages and alerts stop, but you will be less inclined to mindlessly check your phone with the knowledge that nothing new will be there under that setting," say Sheth and Wood. "Putting your phone onto airplane mode and out of sight altogether will allow you to be much more present in your work and with anything else that you need to accomplish."

36Use apps to improve time management.

For those of you who feel like going straight to airplane mode is too much of a plunge, Sheth and Wood recommend downloading usage apps, which allow you to set limits and restrictions on any apps on your phone, including messages and other highly distracting functions.

"Apps like these also give you the important (and sometimes shocking) data as far as how many times you're unlocking your phone and the total amount of time spent on it," they say.

37Track your habits.

Checking email and social media are just a couple of bad habits you need to keep in check when trying to have a productive day. But what about the good habits you are trying to make part of your daily routine?

"Use a habit tracking system and check a box for every day you do the habit," suggests Beria. "There's a lot of science behind tracking down habits. For one, it feels great to know you're keeping the checkmarks going. Two, it's a self-accountability system, especially when you place your habit tracker somewhere it's visible at all times."

Beria adds that this process of self-discipline will eventually provide you with the most rewarding results, instilling an internal motivation in you to continue the positive behavior.

38Make a timer part of your toolkit.

It's not just about keeping track of your habits, but also about keeping track of how long said habits are taking. Whether you are using the Pomodoro technique or prefer some other approach, a timer can be a major help toward becoming more productive.

39Beware of decision fatigue.

Just as you should be careful about over-booking your day, you also do not want to pack in too many decisions or projects that will cause your mental energy to drain and make you unable to deal with important choices later in the day.

"Decision fatigue is a real thing," says Accardo. "The brain works like a muscle and gets fatigued as the day goes on. For this reason, we need to tackle our most important project first. Write the name of the project you'll spend the first few hours of the day working on and then get to it straight away."

40Know when to step away.

If you find that you are hitting a wall on a particular task, consider trying to stop and move on to something else.

"So often we get caught in trying to finish up something that we can't see the forest anymore, which can result in errors or boredom," explains Jindal. "Walking away physically and doing something slightly different, whatever that might be, can help our brains pull on new threads, open our eyes to a slightly different perspective, and give our minds some rest so that it can get back to the grind when you return."

This can be part of a formal break that you take every 45 minutes or a more informal change of setting when you find yourself hitting a slow patch in your work.

41Try a change of scenery.

This shifting of gears can sometimes work best when you physically move from one place to another.

"Do you ever find yourself sitting down at your desk with the intention of 'getting work done' only to realize half an hour later than you're still procrastinating?" asks Yaz Purnell, founder of personal finance website The Wallet Moth. "It's easy for this kind of procrastination to become a habit in which we associate our desk and typical work environment with boredom and stagnation. Changing your scenery by heading to a co-working space, coffee shop, or just taking a five-minute walk to get some fresh air outdoors can make all the difference in helping you shift from procrastination into work mode."

42Schedule a "CEO date."

Racheal Cook, CEO, and founder of the CEO Collective suggests a weekly "CEO date" to get a handle on productivity. But that doesn't mean meeting with the actual CEO of your company.

"This dedicated time on your calendar helps to plan and prioritize your week by design," says Cook. "It's an opportunity to track progress against your bigger plan for the year, determine if you're on or off track, and make the adjustments needed to reach your goals."

43Give yourself a scorecard.

Following the logic of approaching your work as if you are the CEO of your own life, Cook also suggests assigning dollar-per-hour values to specific tasks, to ensure you utilize your resources correctly.

"Score tasks from $10/hour all the way up to $10,000/hour," she says. "For instance, $10 tasks could include admin work in the office, while in the home it could be unloading the dishwasher. Delegate these tasks to secretaries, or in the home to your children. As you make your way up the chain, $10,000 tasks should be focused on your highest value skillset."

44Time blocks your tasks.

Different tasks and projects require different parts of your brain and different resources, so it makes sense that you will be more effective by doing as much as you can to group similar tasks together.

"Break up each day of the week into themes that help you reach your five core tasks," says Cook. She defines these as "determining the mission and vision, guiding the values and culture, creating the strategic plan, leading the team, and making the big decisions," but they can vary depending on your particular demands and ambitions. For example, Cook breaks up her week by devoting one day entirely to her clients and another to creating content.

45Use recurring appointments.

We are creatures of habit and as much as we can do to build routines into our days and weeks, the more likely we will create positive habits that stick.

"Use repeating appointments to work on projects that take long periods," suggests management coach and consultant Amie Devero. "For example, create an appointment every Wednesday at 3 p.m. for two hours to write that novel you've been planning to start since college."

46Streamline your calendar.

Just as you should optimize your inbox and to-do list, your calendar should also be approached in a way that maximizes its value to your personal productivity. While every calendar is ideal for tracking appointments and providing reminders, there is more that you could be doing with yours.

"For example, when scheduling a meeting in Google Calendar, it automatically generates a Google Meet code so that you can simply click the link and the conference is set up and waiting for you to join," explains Mark Webster, co-founder of marketing education company Authority Hacker. "No extra scheduling, no need to send invites or worry about people being in the wrong place at the wrong time. This is a powerful tool for streamlining scheduled meetings, particularly video conferences."

There are many other ways you can get more out of your Google Calendar (here are 25 to get you started).

47Track how you spend each minute.

As you become more productive, you gain a greater appreciation for just how much can get accomplished with a minute here and a minute there—or, on the other hand, how quickly a sense of accomplishment can drain away when these minutes slide by in useless meetings or time-sucking habits.

Webster recommends manually tracking how each minute is spent.

"These minutes add up," he says. "That is why I'm always thinking about the long-term implications and how I can make these small tasks even more productive."

48Get a week-long perspective.

Many of these tips have focused on how to make the most of a day or even an hour, but there is great productive power in taking a week-long perspective, looking at how your time is spent. Entrepreneur Romi Neustadt, author of the forthcoming You Can Have It All Just Not at the Same Damn Time!, suggests creating a weekly plan.

"Make a list of everything you do in a week—and I mean everything—and how long you spend doing it," she says. Then label each task based on its function, importance, and appeal. After that, Neustadt says, delete or delegate everything you "hate doing" or "think you should do." She recommends spending 20 minutes doing this before the start of every week.

49Differentiate between daily actions and long-term goals.

Beyond looking at your day or week, you will also want to do a monthly review of how you are progressing on your bigger-picture goals.

"While goals can be important, you often don't have control over when you reach them," says Trevor Lohrbeer, founder of Day Optimizer, an app that helps people plan their day. "By focusing on your actions daily, you create the necessary momentum required to achieve your goals. Focusing on your goals once a month them helps you direct that momentum and ensure you're continuing to head in the right direction."

50Acknowledge your progress.

Productivity isn't only about work, work, and more work. To ensure you have the momentum to move forward, you have to step back and see how far you've come.

"Your productivity is to a large extent connected to your self-confidence and self-trust," explains Yoram Baltinester, consultant and executive coach with Decisive Action Workshops. "Nothing bolsters these attitudes more than acknowledging progress. Make sure to reflect for a few moments at the end of the day about the progress you made."

When you fail to make direct progress, Baltinester adds, you're still gaining experience that will translate into better odds for success in the future. So even being unproductive can produce some valuable results.

[coloradomentalhealthhelp-blog]

Easy Steps to Be And Remain Happy

Happiness is a choice. We all have our share of ups and downs. We feel excited when something good happens and our happiness quotient dips when something bad happens. However, to stay happy, regardless of what happens in life, is what truly matters.

A truly happy state arrives when one stops fussing over small things in life. If one can remain calm when going to office through a hectic commute, when the boss argues with them or when they have a tiff with their spouse, they can learn to be happy. Learning to not lose sleep over something which is beyond our control can teach us happiness.

Being happy all the time doesn’t happen overnight. It comes with practice. It happens when a person brings some changes in their lives. Listed below are some of the steps which if followed can bring happiness regardless of what happens in life:

Getting eight to nine hours of uninterrupted sleep – Sleeping for eight to nine hours is essential to remain calm and focused. Sleeping for less duration can cause mood swings, reduce alertness at work and create trouble in relationships. In order to sleep well, one must ditch their smartphone at least an hour before hitting the sack. Further, one may opt for a hot shower, follow a schedule of sleeping and waking up at a fixed time, and have a light meal at supper.

Waking up 30 minutes early – A lot of people have chaotic mornings because they are serial snoozers. When one wakes up late in the morning, managing chores at home, like getting the kids ready for school, getting ready for office, preparing for the day ahead becomes a harried experience. This stress can be easily avoided by getting up a little early. One must find time to eat a healthy breakfast as it sets the tone for the entire day. Not eating breakfast can mess with the blood sugar levels making one cranky in the morning itself.

Decluttering – A lot of us have things in our homes and offices that we do not require at all. It is thus important to declutter frequently because clutter causes a lot of stress. Decluttering should be done at least once a month, one place at a time. Once completed, it creates a sense of accomplishment and provides relief.

Meditating for 10-15 minutes – Meditating can have unsurpassed benefits. Just a few minutes of practicing this can have huge benefits. It provides clarity to the mind and also helps in alleviating stress and anxiety. It helps one to be mindful and stay in the present. Meditation can help a person overcome their frustrations and achieve goals effectively.

Taking a break from social media - It is easy to turn to Instagram or Facebook when one feels low, however, social media only adds to one’s woes. One must try taking a hiatus from social media every now and then and spend that time in having real time conversations with friends and family members. This can greatly boost one’s mental health.

Practicing self-care – Self-care can boost self-esteem resulting in positivity. One must take care of themselves by exercising, eating healthy, getting a massage, listening to good music, going for a walk, exploring hobbies, etc.

Miscellaneous – Surrounding oneself with positive people, not indulging in gossiping, writing a journal, performing some act of kindness, practicing gratitude are some of the other ways of being happy and positive.

Taking help

Sometimes, people get so overwhelmed with their lives that they lose their peace of mind and can’t keep themselves happy no matter what. In such a scenario, one must seek professional help without any hesitation.

If you or someone you know is having a tough time, reach out to the Colorado Mental Health Help. Call our 24/7 mental health hotline - [phone] or chat online with one of our representatives to know more about residential mental health treatment centers in Colorado. We can help you connect with mental health rehabs in Colorado and beyond.

#mental health #mental health rehab colorado #mental health hotline #Mental Health Treatment Centers #Residential Mental Health Treatment Centers #Residential Mental Health Treatment Centers in Colorado

[youdecode]

Focused & Intentional Journaling for Beginner and Advanced

Journaling is the most therapeutic tool. And yes better than any therapy.

Why?

Well, the reasons are countless.

Journaling has truly changed my life.

If you are just starting then you have made a life-changing decision.

Because you are now ready to explore yourself which will help in your personal as well as professional life.

Let me highlight some of the journaling benefits.

Journaling will keep your stress low as you will emptying your brain, channeling the thoughts

You will get the mental clarity in every domain of your life be it health, wealth, or relations.

Through journaling, you will be able to self-reflect which will make you a better decision-maker.

This is my favorite tool for visualization and I use it for manifestation

Best to set and get goals.

Journaling will spark your creativity and you will get creative ideas.

It can make become your best friend in the period of grief

You become more content and feel more fulfillment through gratitude journaling.

These were just a few benefits.

And trust me I can never do justice to what journaling is capable of.

Let’s dig into the basics: First of all you need to be particular about time.

Time for focused journaling:

There is no fixed rule but I will suggest you journal either in the morning or right before hitting the bed.

These are the times when your subconscious mind is most active.

Environment for intentional journaling:

 Thus, you will enjoy more freedom of connecting with your higher self.

Another ninja tip is to choose your environment wisely.

I would recommend you to be particular about the setting. Find a cool quiet place.

Setting for focused journaling:

The importance of setting is directly related to the type of journaling method you choose.

Now you need to know that there are several types of journals.

Several journals mean several ways.

Don’t get confused here.

Types of Journals

You might think which type of journaling method you should be using then it depends on what you want to achieve the most.

Your purpose has to align with the method you use.

I am a fan of manifesting journaling where I manifest creative ideas and goals. I also do journaling for gratitude.

If you do not know my story and relation with journaling then here is the short essence:

Triple G’s technique (Goal, Grief, and Gratitude) transformed me afterlife had shattered my soul a couple of years ago.

Interested in my long story, triple G’s technique, and gift?

Become my email buddy. . .

So the point here is. Find what you want to achieve (it can be just for fun or for specific results) and then pick the type of journaling.

So let’s get started.

Writing Journal

Writing a journal helps the writers when they experience writer block.

You do not have to be an aspiring writer for keeping this type of journal.

If you talk about me then I have been into short stories and short novels since 13.

Many typically suggest you keep this writing journal for rough drafts where you push your thoughts without judgment.

This idea of writing your thoughts without thinking is useful for creative writers and songwriters.

If you intend to do it for your professional writing then inking out the prompts also helps.

I personally had this writing journal back in high school where I used writing journals in a particular way.

I used to name it my observation journal.

Where I used to write everything I observed . . . every little detail.

After a few times of jogging my observation I also realized that it pushed me more towards gratitude.

Because my conscious observations used to force me into focusing on how a particular bird flapped its wings.

How a branch of a tree was abandoned from the rest of its fellows.

I used to write mundane interactions with people out which I later drafted several character traits for my characters.

Observe around you. It is powerful.

Even if you intend to do nothing with the observation.

Our short term memory is extremely unreliable.

And to counter this unreliability, one can make use of writing journals.

You will feel as if so many years are added to your life. As you will experience even small things!

Thousands of living beings are floating around you, and trust me. Each one has a story to tell.

Bullet Journal

I can see the trend of bullet journals floating across the internet! So hello list lovers.

This type of journaling is best for people who want to have several records and all in one place.

Have you been there when your to-do list gets floated to . . . you do not know where!

A bullet journal is an asset where you have all the potential ideas for execution.

There can be bullet journals for the smallest things like a grocery list.

If you have been bullet journaling on paper then how satisfying it is to strike bullet points with favorite colored markers.

This journaling turns out to be visually appealing, especially if you color codes the list.

If you are looking for a practical way of organizing your life through action plans then this article has got you covered.

Dream Journal

Back in my university, I remember there was a free-elective about dream interpretation.

I did not take it due to other course requirements. But my friends did.

The fun part was that they were required to maintain a dream journal throughout the semester and it was counted as their semester project.

l LOVED THE IDEA.

Little did I know at that time that people practically maintain this type of journal throughout the world!

You will not agree more that people experience vivid dreams.

But do you know what happens to these clear dream flashes as soon as they wake up and hardly brush their teeth?

All gone. Completely wiped out. A mesh happens.

One can not even recall the order.

Why?

Because by this time the dream turns into a mesh. Just like any unrecognizable dish which is a blend of all cuisines!

If you value your dreams then write them. Some people get messages in their dreams. Some get ideas that can be later analyzed.

Some just meet people who no longer exist in reality, as I do.

Oh God, while writing this post, now I am realizing how many types of journaling I am practicing!

By far All.

If you talk about me then I do not write every dream. But I only write dreams where I meet my dad.

I FEEL HEALED. I FEEL JOYOUS.

Food Journal

Okay, finally a journal that I do not keep. But my mom has this one.

The recipes in them are more than 20 years old now! Woah.

If you are a foodie then this can be extremely helpful for inking your top tested recipes.

Moreover this food journal can best serve you if you are following a specific diet.

You can dedicate the whole journal with the recipes of a particular diet plan. Is it the best helper for achieving fitness goals!?

Travel Journal

You are a traveler and you do not journal? Very less likely.

It truly is a fantastic resource where you can write about the place you visit.

I plan to make it worth getting printable for a travel journal (so watch out for it by being my email friend).

The place you visit, the food you had, airlines you tried . . . everything is worth remembering.

Memories which will treasure for life.

Imagine how you will feel when you will go through your travel journal and relive the moments.

It will also serve as a great guide for your future generation!

Art Journal

Any art people here? People who get inspired by art or inspire art!?

Great, I can see you reading this. So what is an art journal?

It is your asset that you keep all creative and valuable ideas the same.

This is the place that will inspire your original masterpieces.

If you visit art exhibitions and different museums for inspiration and appreciation then this art journal can come in handy.

Write down all your experiences.

Reading Journal

If you are a bookworm then you should try keeping a reading journal.

You might have lost the count of the books you read and the feelings you felt at the time of reading it.

Why not keep it all locked up?

You can pour your thoughts on the book and what resonated with you.

The best thing which you can do is to write your favorite quotes down. The ones which directly spoke to your soul.

Gratitude Journal

This one is the most common journal. It might be the first type of journal which pops up in your head when we are talking about journaling for beginners.

Through gratitude journaling we open our hearts for receiving more.

People do it every day for a fulfilling life and indeed it’s a great way of keeping you happy.

I have never done gratitude journaling in a typical way. Rather in my triple G’s journaling technique, I teach how to go beyond gratitude.

There can be times in life where it has hit you so hard.

The times when you questioned how can I be grateful when I am experiencing this all?

I have been through that. Been through the worst.

Thus, I can feel you. With my journaling technique, you teach gratitude that is not forceful.

I teach gratitude which will attract a better future.

I have learned the hard way but you can surely take the advantageous seat

Project Journal 

If DIY projects are your thing then you can log about the different projects which you have worked on.

You can even paste pictures of your projects onto your journal for self-appreciation.

Garden Journal

This gardening journal also comes under a hobby journal.

You can write about gardening tips and the plant which you aim to grow next season.

Pocket Journal

Have you ever kept a pocket journal especially when you need to remember anything?

I remember this used to be a must-have item when used to deliver project presentations.

This is not a typical journal which you fill in daily.

Rather it is solely dedicated for carrying around to note recalled something important or to log something vital.

Workout Journal

Health is wealth. If you are one a fitness journey, then a workout journal can surely serve.

It will surely help with the progress you make.

You can document all the milestones which you accomplish each week.

It will give you a sense of accomplishment. It will move you towards your goal with ease.

This reflection will further help to trace back any plateaus.

Pregnancy journal

Many women love to keep pregnancy journals for several reasons.

They use it for writing their feelings and also different symptoms.

Junk Journal

Then there is this junk journal. In my Triple G’s technique it gets covered in that G for grief.

Life is bound to hit you.

You have to slap it off. In the worst of your moods, stressful seasons and heart-wrenching times, practice junk journaling.

This is an outlet where you get the things out so they do not continue to float around in your head.

Holding on to certain emotions and tensions is an awful way.

Creativity Journal

I love this! I can not stress enough. The thing is we all are unaware of our true potential.

We have all the answers within us.

It is just that we need to find them. If you think that I am getting all philosophical here then I am not.

It is pretty much scientific.

There is brain coherence. I specially teach creativity techniques in the Goal section of my Triple G’s technique.

And I get creative links among all the domains of my life.

I can reach solutions in no time when I deploy certain techniques in a creativity journal.

You should also resort to your journal for creative ideas not just for writing them but finding them as well.

I have seen typically people reach out to a journal for inking an idea.

But it is the opposite for me.

I go there to find ideas through certain techniques!

Whichever approach suits you, just maximize your creativity.

Trust me, if you say that you are not creative then I do not trust you.

Poetry Journal

Are you a poetry lover?

Maintain a journal then.

Let it flow on paper what floats in your head.

You never know when you can turn into a beautiful song!

Final words for When Starting Your Journal

There are so many other types of journals but these are the most common ones.

Choose which every journal type resonates with you. And you can choose to keep as many journals as you can.

You must be aware that I do practice most types of journaling.

If we talk about Triple G’s technique then all my goals, grief, and gratitude reside in one journal.

Whereas my dream and observation journal is different.

As a beginner you do not have to over-analyze things.

There is no right and wrong.

There are just different ways of doing things.

Some can give you maximum benefit some can not as it all depends on the intention.

I will suggest that you do not overwhelm yourself with so many types. Go slow.

This journal journey is for enjoyment, fulfillment, and happiness.

Please wait. Before going, talk to me and tell me which type you intend to try.

I love connecting with the community of decoders. Waiting!

The post Focused & Intentional Journaling for Beginner and Advanced appeared first on You Decode.

[isearchgoood]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger https://ift.tt/2ymkSwk #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig

[evempierson]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[gamebazu]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[epackingvietnam]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[kjt-lawyers]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[thanhtuandoan89]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[lakelandseo]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[noithatotoaz]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[youdecode]

Focused & Intentional Journaling for Beginner and Advanced

Journaling is the most therapeutic tool. And yes better than any therapy.

Why?

Well, the reasons are countless.

Journaling has truly changed my life.

If you are just starting then you have made a life-changing decision.

Because you are now ready to explore yourself which will help in your personal as well as professional life.

Let me highlight some of the journaling benefits.

Journaling will keep your stress low as you will emptying your brain, channeling the thoughts

You will get the mental clarity in every domain of your life be it health, wealth, or relations.

Through journaling, you will be able to self-reflect which will make you a better decision-maker.

This is my favorite tool for visualization and I use it for manifestation

Best to set and get goals.

Journaling will spark your creativity and you will get creative ideas.

It can make become your best friend in the period of grief

You become more content and feel more fulfillment through gratitude journaling.

These were just a few benefits.

And trust me I can never do justice to what journaling is capable of.

Let’s dig into the basics: First of all you need to be particular about time.

Time for focused journaling:

There is no fixed rule but I will suggest you journal either in the morning or right before hitting the bed.

These are the times when your subconscious mind is most active.

Environment for intentional journaling:

 Thus, you will enjoy more freedom of connecting with your higher self.

Another ninja tip is to choose your environment wisely.

I would recommend you to be particular about the setting. Find a cool quiet place.

Setting for focused journaling:

The importance of setting is directly related to the type of journaling method you choose.

Now you need to know that there are several types of journals.

Several journals mean several ways.

Don’t get confused here.

Types of Journals

You might think which type of journaling method you should be using then it depends on what you want to achieve the most.

Your purpose has to align with the method you use.

I am a fan of manifesting journaling where I manifest creative ideas and goals. I also do journaling for gratitude.

If you do not know my story and relation with journaling then here is the short essence:

Triple G’s technique (Goal, Grief, and Gratitude) transformed me afterlife had shattered my soul a couple of years ago.

Interested in my long story, triple G’s technique, and gift?

Become my email buddy. . .

So the point here is. Find what you want to achieve (it can be just for fun or for specific results) and then pick the type of journaling.

So let’s get started.

Writing Journal

Writing a journal helps the writers when they experience writer block.

You do not have to be an aspiring writer for keeping this type of journal.

If you talk about me then I have been into short stories and short novels since 13.

Many typically suggest you keep this writing journal for rough drafts where you push your thoughts without judgment.

This idea of writing your thoughts without thinking is useful for creative writers and songwriters.

If you intend to do it for your professional writing then inking out the prompts also helps.

I personally had this writing journal back in high school where I used writing journals in a particular way.

I used to name it my observation journal.

Where I used to write everything I observed . . . every little detail.

After a few times of jogging my observation I also realized that it pushed me more towards gratitude.

Because my conscious observations used to force me into focusing on how a particular bird flapped its wings.

How a branch of a tree was abandoned from the rest of its fellows.

I used to write mundane interactions with people out which I later drafted several character traits for my characters.

Observe around you. It is powerful.

Even if you intend to do nothing with the observation.

Our short term memory is extremely unreliable.

And to counter this unreliability, one can make use of writing journals.

You will feel as if so many years are added to your life. As you will experience even small things!

Thousands of living beings are floating around you, and trust me. Each one has a story to tell.

Bullet Journal

I can see the trend of bullet journals floating across the internet! So hello list lovers.

This type of journaling is best for people who want to have several records and all in one place.

Have you been there when your to-do list gets floated to . . . you do not know where!

A bullet journal is an asset where you have all the potential ideas for execution.

There can be bullet journals for the smallest things like a grocery list.

If you have been bullet journaling on paper then how satisfying it is to strike bullet points with favorite colored markers.

This journaling turns out to be visually appealing, especially if you color codes the list.

If you are looking for a practical way of organizing your life through action plans then this article has got you covered.

Dream Journal

Back in my university, I remember there was a free-elective about dream interpretation.

I did not take it due to other course requirements. But my friends did.

The fun part was that they were required to maintain a dream journal throughout the semester and it was counted as their semester project.

l LOVED THE IDEA.

Little did I know at that time that people practically maintain this type of journal throughout the world!

You will not agree more that people experience vivid dreams.

But do you know what happens to these clear dream flashes as soon as they wake up and hardly brush their teeth?

All gone. Completely wiped out. A mesh happens.

One can not even recall the order.

Why?

Because by this time the dream turns into a mesh. Just like any unrecognizable dish which is a blend of all cuisines!

If you value your dreams then write them. Some people get messages in their dreams. Some get ideas that can be later analyzed.

Some just meet people who no longer exist in reality, as I do.

Oh God, while writing this post, now I am realizing how many types of journaling I am practicing!

By far All.

If you talk about me then I do not write every dream. But I only write dreams where I meet my dad.

I FEEL HEALED. I FEEL JOYOUS.

Food Journal

Okay, finally a journal that I do not keep. But my mom has this one.

The recipes in them are more than 20 years old now! Woah.

If you are a foodie then this can be extremely helpful for inking your top tested recipes.

Moreover this food journal can best serve you if you are following a specific diet.

You can dedicate the whole journal with the recipes of a particular diet plan. Is it the best helper for achieving fitness goals!?

Travel Journal

You are a traveler and you do not journal? Very less likely.

It truly is a fantastic resource where you can write about the place you visit.

I plan to make it worth getting printable for a travel journal (so watch out for it by being my email friend).

The place you visit, the food you had, airlines you tried . . . everything is worth remembering.

Memories which will treasure for life.

Imagine how you will feel when you will go through your travel journal and relive the moments.

It will also serve as a great guide for your future generation!

Art Journal

Any art people here? People who get inspired by art or inspire art!?

Great, I can see you reading this. So what is an art journal?

It is your asset that you keep all creative and valuable ideas the same.

This is the place that will inspire your original masterpieces.

If you visit art exhibitions and different museums for inspiration and appreciation then this art journal can come in handy.

Write down all your experiences.

Reading Journal

If you are a bookworm then you should try keeping a reading journal.

You might have lost the count of the books you read and the feelings you felt at the time of reading it.

Why not keep it all locked up?

You can pour your thoughts on the book and what resonated with you.

The best thing which you can do is to write your favorite quotes down. The ones which directly spoke to your soul.

Gratitude Journal

This one is the most common journal. It might be the first type of journal which pops up in your head when we are talking about journaling for beginners.

Through gratitude journaling we open our hearts for receiving more.

People do it every day for a fulfilling life and indeed it’s a great way of keeping you happy.

I have never done gratitude journaling in a typical way. Rather in my triple G’s journaling technique, I teach how to go beyond gratitude.

There can be times in life where it has hit you so hard.

The times when you questioned how can I be grateful when I am experiencing this all?

I have been through that. Been through the worst.

Thus, I can feel you. With my journaling technique, you teach gratitude that is not forceful.

I teach gratitude which will attract a better future.

I have learned the hard way but you can surely take the advantageous seat

Project Journal 

If DIY projects are your thing then you can log about the different projects which you have worked on.

You can even paste pictures of your projects onto your journal for self-appreciation.

Garden Journal

This gardening journal also comes under a hobby journal.

You can write about gardening tips and the plant which you aim to grow next season.

Pocket Journal

Have you ever kept a pocket journal especially when you need to remember anything?

I remember this used to be a must-have item when used to deliver project presentations.

This is not a typical journal which you fill in daily.

Rather it is solely dedicated for carrying around to note recalled something important or to log something vital.

Workout Journal

Health is wealth. If you are one a fitness journey, then a workout journal can surely serve.

It will surely help with the progress you make.

You can document all the milestones which you accomplish each week.

It will give you a sense of accomplishment. It will move you towards your goal with ease.

This reflection will further help to trace back any plateaus.

Pregnancy journal

Many women love to keep pregnancy journals for several reasons.

They use it for writing their feelings and also different symptoms.

Junk Journal

Then there is this junk journal. In my Triple G’s technique it gets covered in that G for grief.

Life is bound to hit you.

You have to slap it off. In the worst of your moods, stressful seasons and heart-wrenching times, practice junk journaling.

This is an outlet where you get the things out so they do not continue to float around in your head.

Holding on to certain emotions and tensions is an awful way.

Creativity Journal

I love this! I can not stress enough. The thing is we all are unaware of our true potential.

We have all the answers within us.

It is just that we need to find them. If you think that I am getting all philosophical here then I am not.

It is pretty much scientific.

There is brain coherence. I specially teach creativity techniques in the Goal section of my Triple G’s technique.

And I get creative links among all the domains of my life.

I can reach solutions in no time when I deploy certain techniques in a creativity journal.

You should also resort to your journal for creative ideas not just for writing them but finding them as well.

I have seen typically people reach out to a journal for inking an idea.

But it is the opposite for me.

I go there to find ideas through certain techniques!

Whichever approach suits you, just maximize your creativity.

Trust me, if you say that you are not creative then I do not trust you.

Poetry Journal

Are you a poetry lover?

Maintain a journal then.

Let it flow on paper what floats in your head.

You never know when you can turn into a beautiful song!

Final words for When Starting Your Journal

There are so many other types of journals but these are the most common ones.

Choose which every journal type resonates with you. And you can choose to keep as many journals as you can.

You must be aware that I do practice most types of journaling.

If we talk about Triple G’s technique then all my goals, grief, and gratitude reside in one journal.

Whereas my dream and observation journal is different.

As a beginner you do not have to over-analyze things.

There is no right and wrong.

There are just different ways of doing things.

Some can give you maximum benefit some can not as it all depends on the intention.

I will suggest that you do not overwhelm yourself with so many types. Go slow.

This journal journey is for enjoyment, fulfillment, and happiness.

Please wait. Before going, talk to me and tell me which type you intend to try.

I love connecting with the community of decoders. Waiting!

The post Focused & Intentional Journaling for Beginner and Advanced appeared first on You Decode.

[xaydungtruonggia]

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilligan

This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.

Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events.

Many marketers are finding themselves:

Wanting to write about something topical

Needing to add more content to their calendars

At a loss for how to contribute at a time like this

So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.

The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.

My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.

Travel

I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.

Travel insurance

While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.

In either case, people are looking for information about travel insurance and how it can help them.

Train travel

It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.

Virtual travel

For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.

Work and education

In some cases, companies and schools have gone from in-person to virtual nearly overnight. It’s been a huge shakeup across the board, and relevant topics are trending accordingly.

Homeschooling

Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They’re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.

Free online courses

With all plans essentially cancelled as a result of “social distancing,” people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don’t, consider whether it makes sense to create one.

Working from home tips

Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.

How to stay focused

Whether it’s because people are working or studying at home for the first time or because they’re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?

Entertainment

Everyone’s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?

Free streaming

We’re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: “cheap digital games” and “best multiplayer video games”.

Learn to play piano online

Some folks are using their newfound free time to work on hobbies and skills they haven’t had the chance to pursue in the past. Can your brand teach them anything?

Best online shopping deals

This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I’m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?

Finance

Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can’t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?

Unemployment

Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they’ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.

Budgeting tips

With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: “How to invest money wisely” -- most likely because of the fluctuating stock market. Can you provide insight?

Relationships

When tensions run high, it’s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.

At home date ideas

Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?

Reconnecting with friends

Physically, we’re all practicing social distancing, but we shouldn’t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?

How to make your parents understand how you feel

There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren’t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?

Health and fitness

Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I’ll try to cover some other popular topics that might be useful.

How to get health insurance

Similar to “unemployment” above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?

Indoor workouts

People might have to stay home, but they’re also trying to stay healthy. How can you assist them in this endeavor?

Also trending: “how to start running”, indicating that solitary outdoor exercise is key, too.

How to strengthen immune system

People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.

Also trending: “healthy diet”.

Journaling

Don’t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?

Also trending: “meditation”.

Home and family

In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.

Natural cleaning products

In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?

Also trending: “organic cleaning products”.

Family recipes

Everyone’s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.

Games to play with kids

Parents are used to this over the summer, but not when it’s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they’re home?

Also trending: “family conversation starters”.

Conclusion

To round out this study, I want to show the results for “uplifting stories.”

If you’re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they’re looking for inspiration, too.

Consider how any of these topics might apply to your brand, do some further exploring in the Moz Keyword Explorer, and focus on creating a content plan you feel confident in.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!