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#Algorithm Changes
tejuvarma · 1 year
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The Evolving Landscape of SEO: A Year of Transformations in Google's Algorithms and Beyond
Introduction: As a seasoned SEO professional, I have closely observed the dynamic nature of search engine optimization and the ever-changing algorithms employed by Google. Over the past year, the SEO industry has witnessed significant transformations that have reshaped the way websites design services are ranked, the appearance of search engine results pages (SERPs), the prominence of local SEO, and the integration of AI in SEO strategies. In this article, I will outline the top 10 changes in SEO and Google, highlighting the key insights and trends that have emerged during this transformative period.
Algorithm Updates:
Google's algorithm updates have always been a focal point for SEO professionals, and the past year has been no exception. From the introduction of Core Web Vitals as a ranking factor to the continuous refinement of algorithms like BERT and RankBrain, Google has been on a mission to provide users with more relevant and high-quality search results.
SERP Enhancements:
Google has been constantly refining the appearance of its SERPs to enhance user experience and provide more contextually relevant information. Features like featured snippets, knowledge panels, and local packs have become more prominent, leading to a shift in SEO strategies towards optimizing for these rich results.
Rise of Zero-Click Searches:
With the growing prevalence of featured snippets and rich results, there has been an increase in zero-click searches, where users find the information they need directly on the SERP without clicking through to a specific website. This trend has necessitated a shift in SEO focus towards optimizing content for visibility in featured snippets to maintain organic traffic.
Mobile-First Indexing:
Google's mobile-first indexing initiative reached a significant milestone over the past year, with mobile versions of websites websites design services becoming the primary basis for indexing and ranking. This shift has emphasized the importance of mobile optimization, responsive design, and fast-loading pages in SEO strategies.
Core Web Vitals:
Google's introduction of Core Web Vitals as a ranking factor has underscored the significance of user experience metrics like page speed, interactivity, and visual stability. SEO professionals are now paying closer attention to factors that directly impact the user's website experience, emphasizing the need for optimizing performance and enhancing overall website usability.
Local SEO Dominance:
The past year has seen a further rise in the importance of local SEO, driven by increased user reliance on local search for finding products and services. Google My Business (GMB) optimization, local citations, and the prominence of map packs have become critical elements in local SEO strategies, providing businesses with an opportunity to target specific geographical areas.
E-A-T and Content Quality:
Google's focus on expertise, authoritativeness, and trustworthiness (E-A-T) has continued to shape SEO practices, with an emphasis on producing high-quality, authoritative content. Websites that demonstrate expertise and provide trustworthy information are more likely to rank higher in search results, making E-A-T an essential consideration in content creation and optimization.
Voice Search and AI:
The integration of AI-powered voice assistants, like Google Assistant and Amazon Alexa, has had a profound impact on SEO. Optimizing for voice search and conversational queries has become crucial, as search engines strive to understand natural language patterns. SEO professionals are now adapting their strategies to align with the nuances of voice-based search and provide users with concise, contextually relevant answers.
User Intent Optimization:
Understanding and fulfilling user intent has become a fundamental aspect of SEO. Google's algorithms are becoming increasingly adept at deciphering user intent, and websites that align their content to match user expectations are rewarded with higher rankings. SEO professionals now focus on creating content that satisfies specific user queries and intents, driving more targeted organic traffic.
Machine Learning and RankBrain:
Google's RankBrain algorithm, which utilizes machine learning to process search queries and improve search results, has continued to evolve. SEO professionals are now harnessing the power of machine learning to gain insights, identify patterns, and refine their strategies. Advanced SEO tools and techniques powered by AI are becoming indispensable for effective keyword research, competitor analysis, and overall SEO performance.
Conclusion: The past year has been transformative for SEO, with Google's algorithm updates, changes in SERP appearance, the rise of local SEO, the integration of AI, and the evolving understanding of user intent. To stay ahead in this ever-evolving landscape, SEO professionals must continually adapt their strategies, optimize for mobile and user experience, prioritize local search, and leverage AI-powered tools. By embracing these changes and keeping a keen eye on emerging trends, SEO practitioners can thrive in the dynamic world of search engine optimization.
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backershub · 17 days
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The Impact Of Social Media Algorithm Changes On Affiliate Marketing
We are all familiar with the ever-changing landscape of social media algorithms. These algorithm changes can have a significant impact on businesses and individuals alike, particularly in the realm of affiliate marketing. In this article, we explore the consequences of social media algorithm adjustments on affiliate marketing strategies. From decreased organic reach to the need for more engaging…
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soldiertransgender · 11 months
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okayokay i just made a new tumblr account to see what they've changed (besides the "for you" being default.), and they are totally pushing it more than an old user would realize
im logged into this account in one tab and the new one in the other and tumblr is REALLY confused and im not sure where this will post but thats besides the point.
anyways when you sign up it gives you this
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which is very comparable to sites/apps like pinterest and tiktok that have a personalized algorithm. when you scroll down its just random shit like Automobiles and Education. this is not pinterest. it censors stuff like sex but does NOT censor stuff like 'pee kink' . Notably!
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anyways i picked some very normal interests (random shit i could think of, i left pee kink because Haha Funny) .
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it then forces you to follow people! there is NOT a search, just a few trending users. it makes you pick 3 out of 10 users, one of them is the merch account, at least for me.
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once you go into the actual website it looks like this! note 'for you' being default. there is NOT an option that i see to change this. this is what i was trying to look at before i ran into all the other shit haha.
time to go turn off tumblr live again ! ^^ ((tumblr fix your goddamn site
NOTE SINCE THIS HAS GOTTEN ATTENTION - I have made 2 tumblr accounts before this one (in 2019 and 2021 i believe ?) and I don't remember this in the sign up process - however, my memory is also dogshit, so please do not sue me
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scribblechicken · 10 months
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Sacrifice to the Sorting Algorithm
Reupload from 2021.
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ghostespresso · 10 months
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staff logging on to tumblr dot com today
#staff sweetie i Promise you an algorithm would kill this webbed site#changing the way reblogs look/work would Absolutely kill this webbed site too#this is a Blogging Platform i dont want it to be like tiktok or twitter jesus#if you NEED to change something literally listen to the the Tumblr Users you pretend you cant hear#if money is what you need make your userbase Happy and you should be fine#the shop is fine blaze posts are fine ad free subscriptions are fine but dont get rid of shit that Works For You in favor of making money#someone really laced up their clown boots today im. so tired staff please dont#tumblr staff#EDIT: staff updated their original post to say we were all misunderstanding but#that doesnt stop the post from being stupid#the whole post was worded for Investors and then presented to the userbase#if you say 'we have big changes planned!' and dont put in the 'as options' its Your Fault that people read it as 'were changing everything'#staff isnt stupid. they know how they Should have worded it better than what they did#so yeah. someone Did lace up their clown boots before they hit post#edit pt 2 lol for the record i dont think tumblr would actually go through with all their changes in that post#they know how the userbase is and there are A Lot of us#i just dont like how? idk. condescending? the post sounded#and out of every place on the internet being being burned alive in the name of money#tumblr is the one place i know enough about to be Actually mad at lol#ive really liked some stuff staff has done in recent years#but talking to your userbase that way wasnt one
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dlartistanon · 8 months
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"Irreplacable"
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sapphicspacesocialist · 5 months
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I got around to watching hbomberguy's plagiarism video last night and immediately afterwards I went to look up how much some of the books mentioned cost. Lmao.
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explorerrowan · 10 months
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As always, please reblog to spread this this poll as far as you can so we can get a proper headcount.
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cjoatprehn · 2 months
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Happy Escapril! I hope everyone’s having a good day so far. I’m dropping my first poem with @adventurerswritingguild second prompt from their list! Day two is “The Internet.” I really channeled this song for inspiration. It won’t read the same, the message is ultimately what I’m going for here.
Song Playing:
Here’s my poem with Alt Text provided. I hope you enjoy.
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Oh snap! I maxed out tumblr tags for the first time! That’s a new record. 30 max. Huh. Good to know.
Update with Spoken Word
[#escapril Spoken Word] “A 25 year old Codger’s Cloud Rant” by CJOAT for AWG Shoutout @boburnham
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It is April 10. I have another update. It took awhile. I have been getting worsening nightmares as of recent. So I haven’t been sleeping well. Rather at all.
That talk is not for this post.
I made a graphic for “A 25 Year Old Codger’s Cloud Rant.” I made it cyber themed based on the internet. It was hard to make due to the effect on my eyes but…this is an eyestrain warning. Be warned, as I cannot add the eyestrain tag when there’s 30 already.
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I hope everyone has a good day, whenever you see this. You can do this. I’m proud of you.
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mxtxfanatic · 3 months
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Me: It’s nice to finally not just make posts on my tumblr but to also be able to see other people’s posts, again.
My “your you” page: Anyways, here’s the worst ships and fanon takes you’ve ever seen ☺️
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wolfythewitch · 1 year
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There is nothing quite like getting a rush of happy chemicals when looking at your art.
Its like my brain goes “Yes! Yes more! You have depraved me of the happy, mother!”
We are just a bunch of funky little art gremlins cheering loudly.
UEUEUE <33 THAMK YOUA
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cuteskitty · 9 months
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Man, being an artist that depends on social media to make a living has to suck so much. I just posted a drawing to instagram and I lost a few followers 😬 It's really rough out there huh
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tricksterlatte · 3 months
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Anyone else think short form social media based on algorithms designed to promote topics that create more engagement instead of more joy, the idea of fast fashion but conveyed through social media, and the fact you can monetize suffering and outrage better than ever has largely resulted in the death spiral of media literacy and the mass emergence of bad faith readings?
#I may be venting a lil but god it blows my mind#fyp is a blessing and a curse because i don't think ppl were ever meant to be subjected to this many ppl at once#god i took a bird site hiatus for weeks and now BARELY check it and it already feels like a hit#oughhhhh#even fandom spaces have hugely incorporated marketing and networking into them bc of cmms and sponsorship and building portfolio#which would be fine tbh if it weren't for the way socmed is designed#now it's like you can't support too many ppl or else you're shadow banned or you have to make yourself palatable and marketable#and websites with threads in which people will only read the first post before qrting because ratios are seen as five minutes of fame#features that permit beating an algorithm are locked behind a paywall that promises you money if you go viral#and what goes viral is usually incendiary content meant for those ratios or trends. whether for or against OP#even in hobbyist spaces the climate has changed so much due to the monetization and marketing and just. ugh#not to mention side accounts dedicated to gossip in this new priv account culture like...idk#if you have to make another account so you can make fun of a friend on main with selected priv friends it just doesn't sit well with me#and not every priv account does this but enough do and it makes me tired#unsolicited hate comments are still as bad as they used to be on ff dot net except now people openly are proud of it more#why do most socmed feel like passive aggressive sticky notes on high school lockers#there is so much more I could say about everything that has left me weary about the internet but I don't know the time or place#and I don't want anyone to think this is about them because it's a general statement. though if you are doing the more inflammatory things.#maybe rethink that. it's not good for anyone else and it's not good for you either#I keep coming back online to check on ppl and see art and I *know* it's draining for my health every time#but I feel a lot better now that i use socmed less overall. and that I try to focus on what makes me happy#it just sucks seeing so many people i care about endure absolutely wild struggles bc people online do not care.#I like rambling in my tags because this is the only place I ramble except my personal journal and to my wife
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namekiansauce · 10 months
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TP!Link is the strongest link, you can't convince me otherwise
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brinnanza · 4 months
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sometimes I idly scroll through facebook or instagram and I sometimes forget I am not on tumblr, where every person who appears has at least two levels of approved vetting because I will catch myself watching an autoplaying video that is CLEARLY viewbait and probably lies because if one of my beloved mutuals reblogged that shit it would have a dadaist joke at the end but it's just garbage on fb/ig i can trust the tiktoks I see on tumblr facebook just Shows me stuff and most of it is bad
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marismoments39 · 10 months
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FUCK algorithms and keep tumblr as it is!!!!!
spread the word!!
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