lauriahonen-blog
Lauri Ahonen
A business oriented multidisciplinary designer with a deep passion for building brands.
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The past year and a half I've been involved in creating a new brand and soul for an old shopping centre here in Helsinki. It has been a very challenging and long road for me, but the end result is definitely something Finland has never seen before. An enormous thanks goes to the client for having a truly unique vision (and the balls to make it happen).
You can check out the website at http://www.kluuvi.fi
The photos are from the opening night (thanks to lindstromrobert.com). Our top floor transforms into a massive lounge combining three restaurants. More photos available at Facebook.
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The white space around my ideas.
I discovered my ability to make things happen already at a relatively young age. I was 16 years old when I started organizing those legendary raves with Lauri H. Together we are responsible for some of the biggest underground parties Finland has ever seen. We enjoyed the good life and rocked venues from natural caves to factory halls.
Today, over a decade later, I was standing at the top floor of a shopping centre and planning the opening night with Lauri. The same passion was still there, but you could see that time and stress had taken a toll on us both. Nevertheless I'm happy to see we are still both doing things we love.
Later I started wondering that how did I end up here. Since I stopped organizing events, I failed to get into an art school for 8 times and ended up spending almost 6 years in a factory. The urge to make something with my life gave me the strength to find my way to the best business school in Finland, where I spent only two years before we started our own creative agency that skyrocketed into a business.
I had become the designer I always hoped to be. I worked relentlessly and said no to no challenge. I discovered I could adapt to almost any task and handle enormous entities from top to bottom. I loved every bit of it – except the stress. Today, after standing at the top floor with Lauri, I realized that somewhere along the road I had lost my focus.
Don't get me wrong, I love the diversity of my work. With the right attitude you can do almost anything. However you'll eventually run out of hours in the day. It has taken me quite a long time to understand what my core abilities are and what I can do with them. Now It's time to take a step back to see the big picture and start focusing again: I want to find the white space around my ideas again.
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Inspiring quotes #5
"It won't take you more than an hour or two and in the future this could mean big business for you!"
Continued the same client who tried to get me to make those business cards.
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Inspiring quotes #4
"I know this is a crappy case for you, but you should do it because Jonathan (name changed) told me to tell you to do it."
Said a client when trying to get me to make him a logo and business card.
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Failed Pitches - Part. 1
A rebranding concept for a premium beer that didn't go through. I removed the original brand, but you get the basic idea.
What do you think? Hot or Not?
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An interesting presentation about Nokia's new design choices.
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Though my work is mostly about design & marketing I sometimes get the possibility to make something like this happen. Definitely one the best days of the summer!
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"People don't buy what you do they buy why you do it."
- Simon Sinek
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This is simply one my favorite videos related to my work. So much insight about working with clients in one hour.
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Inspiring quotes #3
"I know people, who know people, who kill people."
said a co-worker at Bolder with a smile on his face.
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Status update
44 days left until the longest project of my life is ready. 1,5 years in the making and still so much to do!
I'm going to be so busy for the days to come so I figured I'd thank in advance everyone who has been involved and made it possible: Hans Krig, Kasper Stenbäck, Lotta Lehtonen, Hanna-Mari Raitanen, Tuukka Ahonen, Jari Karlstén, Marko Kattelus, Tony Klarck, Lauri Halonen, Vladimir Abramov, Teemu Korpilahti, Kristian Henriksson, Pekka Hartikainen, Joni Valkonen, Salla Vikman, Tero Ahonen, Hannu Uotila, Heikki Laine, Jyrki Muromäki, Ilari Laurikainen, Olli Rimpiläinen, Ukri Louhivaara, Antero Hanhirova, Teemu Veikkolainen, Kimi Siitari, Anna Alholm, Iikka Koistinen, Henna Valkama, Santeri Piilonen, Mikko Mutanen, Ilkka Kemppinen, Marjut Rokkonen, Saara Sarvas, Ilari Pousi, Lea-Maija Laitinen, Aura Suviranta, Mia Stjerna, Yazmine Rautavaara, Emma Pursiainen, Carmen Kekki, Marika Valdez, Hanna Storsjö, Emil SJöberg, Jenni Rotonen, Irene Naakka, Hillamari Lautala, Hanna Ruax, Anton Sonin, Antti Merilehto, Matias Itäinen, Ossi Kemppainen, Oskari Niemi, Lasse Laaksonen, Rami Salem, Juska Wendland, Heikki Liimatainen, Kimmo Pykäri, Mika Reuter, Karolus Viitala, Otto Yliperttula, Tuomas Rio, Jukka Tupamäki, Sam Lainio, Harri Rantala, Ville Tikkanen, Jenni Jauri, Ilkka Vuorinen, Olli Kulkki, Nathan Walker, Jonna Uhrman, Mike Campau, Perttu Murto, Tung Bui, Felix Zenger, Markus Maulavirta, Denis Zeldin, Petri Vílen, Pasi Väänänen, Toni Hukkanen, Lauri Kaakinen, Hannu Keränen, Satu Anttila, Hanna Nokelainen, Scott Moran, Jussi Savolainen, Erika Karvo, Saara Rautiainen, Ömer Acar, Robert Lindström and probably a dozen of people I forgot!
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Inspiring quotes #2
"If you fuck this up, I'll write 14 pages of crap about you, hunt you down and shoot you myself."
Said a Sales & Marketing director when discussing a potential case at the early years of our company.
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I just watched Hanna and I have to say Chemical Brothers surely whipped up a massive soundtrack for the movie. The only thing missing was a plot.
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I think this is a good video to start the week with.
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Inspiring quotes #1
"But it's just bread."
Said a Marketing Manager, when I was pitching a somewhat unconventional rebranding concept for their toasts. They didn't buy it.
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I love design competitions like Cannes Young Lions that put designers on the same level and allow you to compare your approach to what everyone else came up with exact same brief.
These are my three entries done with Joni Valkonen during the past 4 years. We missed the competition in 2010, because I got stuck in New York due to the Eyjafjallajökull volcano eruption.
Next year is the last time I am eligible to participate. Who knows, maybe this time we'll find our way to Cannes.
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