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#'what does this feature do' 'vague positive things :) also it costs money :) enjoy!!'
fox-guardian · 9 months
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one thing about me is i fucking hate making new accounts
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ka-za-ri · 4 years
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Personal Assistant pt. 1
Hi. I’m in complete and utter Obey Me! Hell Enjoy some Lucifer x MC smut shamelessly put into a modern day CEO!Lucifer AU. Many parts to come. I’m completely covered in filth and thirst. Unbeta’d because we die like heroes here. Let me go back to being a gremlin now.
Paring: Lucifer x MC Wordcount: 5,000 ish Genre: Shameless, filthy smut Tags: Multiple Orgasms, sex on a desk, Finger fucking, overstimulation
Part 2: here Part 3: here Part 4: here Part 5: Here Part 6: Here Part 7: Here Also found on Ao3: Here
Lucifer has been sent to the human realm to study them and acclimate to and learn about their behaviors. By some miracle, you landed a job interview with his illustrious company as his personal assistant. A lot of extra work not listed on the job posting is required of you, to say the least.
Part 1: Interview
Adapting to the human world wasn’t hard. Humans were after all, predictable little things, easily swayed by their desires, it didn't take much effort at all to make them bend to his will. Lucifer’s time thus far ‘learning’ about the human realm had netted him a sizable company under his control. It wasn’t long before he became bored of that. Being a CEO of Akuzon meant many things. One being that he was always busy and needed some help around his office. Previous attempts at having a personal assistant failed him as they never satisfied his needs and kept up with the workload.
Somehow, you found yourself looking at the ad in the paper and hastily applying to the job It seemed too good to be true. It paid well, was for a reputable company, was close to home, and you fit the criteria listed. It was a shot in the dark, you knew there must be hundreds of others clamoring for the position as well. However, much to your surprise only a couple of weeks passed when you received an email requesting your presence for an interview.
The office building was massive, fitting right in with the many sky scrapers of the city. After putting on the best interview clothes you had and making your makeup was on point, you had thought you were ready for anything. Seeing the building and stepping inside it’s grand spaces had you faltering for a moment, a shiver of nervousness running down your spine. Almost everyone in the vicinity stopped what they were doing to see who it was at their front door. The nervousness increased as their gazes bored down into you, making you think you had gotten the wrong building.
“Are you here for an interview?” A young lady at the front desk asked cheerfully, noticing how lost you seemed.
“Ah! Yes! I am! For the position of Lucifer’s secretary.” You explained, relieved that there were some helpful people there.
The lady raised an eyebrow, surprised that someone so green would be chosen for such a high ranking position, but didn’t press the issue any further. Dialing a few numbers into the phone at her desk, she made a quick call. “Yes, she’s here… I’ll bring her right up.” She looked up at you, a sweet smile on her face and got up to guide you to the elevators on the other side of the floor. “He’ll be ready to see you once you get to his floor.”
“His floor?”
“Yes. His office is one of the top floors of the building. As his secretary, you’ll be responsible for taking care of it as well as any other duties he asks of you.” She explained. “You’re so lucky… I applied for that position ages ago, but couldn’t pass the interview phase. I hope you fare better than me.”
“I hope so too…” You agreed, hoping to hide the shaking in your voice.
The trip to the top floor seemed to stretch forever. The light music in the background did little to soothe your anxiety as you watched the numbers climb higher and higher until they stopped at 60 and the doors slid smoothly open after a soft chime.
“Well, this is where I leave you. He’s right beyond those doors.” The lady gave you a small reassuring push forward and before you could have any second thoughts, the doors closed and you were left alone, facing tall frosted glass doors. Taking one last stuttering breath, you took the steps forward to push open the doors. They were much heavier than expected and after a bit of a struggle, you finally managed to open it.
Before you sat the most impeccable man you had ever seen. The very image of power in a young and handsome man. The name plate placed at the very edge confirmed to you that he was indeed to be the man who was going to be conducting the interview. It was difficult to get your mind past how handsome he was. His perfectly parted hair framed his face and its long, delicate features. He wore a black fitted suit, one that probably cost more than any number you could imagine. Each stitch in its place to accentuate the lines of his body and to cut an imposing figure, even when seated. Everything about him oozed control and power. You had every right to be nervous.
He sat behind a massive desk; the only documents in front of him were what you expected to be your files. Most everything else, save for his nameplate, had been cleared off. If he had done this to intimidate you, he was doing an exceptionally good job without even saying a damn thing. “Come in. Have a seat. I’ve been expecting you.” He beckoned and gestured at the seat in front of him, his eyes raking up and down your figure, assessing everything about you. All the while, you were powerless to deny his request. His voice was soothing, low and lulled you into a strange sense of security.
Sinking into the seat in front of the desk, you sat just at the edge, reminding yourself to keep your posture proper and to keep your appearance as professional as possible. You needed to employ every trick in the book in order to succeed in the interview; and Lucifer knew that. His expression was unreadable as he waited for you to settle in, his hands idly flipping through your resume. “So, tell me, what do you think you can bring to this company working for me?”
Ah, there it was, the interview questions. You had prepared for this and the answer you rehearsed fell easily from your lips. “I have a lot of experience in working as an office manager. I understand that my duties may extend past what was listed in the job posting. However, I am willing to take in the extra hours and to work whatever job is given to me to ensure that your position and your reputation remains as impeccable as it has always been since the start. I will bring a new level of efficiency in your workflow and I will be a great asset to your company as such.”
He hummed, seeming uninterested in what you had to say. You began to sweat a bit at the back of your neck. Perhaps he had expected something more unique? Once again, he flipped through the pages of your resume, not really reading anything, just looking at the information you had put down. “I see… And how do you deal with pressure or stressful situations?”
Again, another question you had prepared for. “The easiest way to diffuse stressful stressful situations or overwhelming workloads is to make extensive lists. I like to break things down into their basic components so that large tasks are much more manageable in a timely manner.
He hums again, a vague sound of approval this time, nodding only slightly before making a mark on the papers in front of him. “Very good. Final question. How do you like to be managed?” His eyes flick up to you and there’s something in the way he gazes in your direction that makes your heart beat faster. There was something in the way his eyes trailed up and down your body that had you sitting up straighter than before.
“As long as I have clear direction, I will be able to work independently or as a team as needed.”
Much to your surprise, Lucifer smiles at the answer, circling something on the paper before getting up and sauntering over to you. “That’s very good to hear.” he said quietly, turning to look out the floor to ceiling windows to the cityscape his office overlooked. “There will be a lot of times where I can be demanding and ask you to stay later than usual hours. Will your priority still be this job if I ask this of you?”
You swallowed, not sure how you felt about the question, his tone had an undercurrent of electric energy that had you heating up and shivering at the same time. “Y-yes.” You stated after a brief pause, entranced by the curve of his spine and how well his pants fit his ass. “I can do that. I plan on making this position more than a job. I am looking for a career here.”
Lucifer nodded again, still not making any eye contact with you, which gave you plenty more time to ogle at how his posture and his stance against the window struck such a formal and imposing figure. At this point, he could tell you to work three twenty hour shifts in a row and you wouldn’t complain. The prospect of a hot boss, great pay and a job that was close to home was too tempting to you.
“If you accept this position, you will be placed on a probation period, as is customary for this company.” He explained and your heart started to beat faster. Did this mean you landed the job? You couldn’t tell if he was psyching you up for potential disappointment or if he was genuinely starting to offer you the job. “Once I’ve gone over your performance during your probationary period, your salary will increase. Additional raises and bonuses will be offered as I see fit for… exceptional work.” You couldn’t see it, but rather, you felt him smirking at his reflection in his reflection. “Does that sound acceptable to you?”
“Yes…” You breathed, mouth watering at the aspect of being able to make so much money. It was more than any other job you worked for paid.
Humans were such easy little playthings to control.
Lucifer walked back to you, standing in front of his desk and leaning against the heavy wood. “Your job will be of course to do what I request, many times without question. There will be many sensitive documents that you will handle and that requires your utmost confidentiality.”
“I understand.” You said bluntly, trying to calm your heart and your breathing to no avail.
“You understand that this position also may also involve some after hours activities which I will ask for you to partake in. They are not written on the job description, but they are paramount to this position. Don’t worry… I’ll be sure you receive clear and concise directions on exactly what to do as my personal assistant.”
You blinked. The way he worded the phrase seemed off, but you couldn’t put your finger on what. It was odd, he had always referred to the job as ‘this position’ until just now. It was the first time the actual job title until he tugged at the cuffs of his suit, undoing the buttons. “Oh…” You breathed, eyes wide, cheeks blushing brightly when you realized what he meant, the bulge in his pants was all the proof you needed for there to be absolutely no miscommunication. From the looks of it, you could only surmise that he was barely half mast in that state. Fuck, what kind of monster is he hiding in there?
“Before we sign the papers and you accept the job, I would like to do a test run to make sure you’re a good fit for the company.”
“Yes… of course.” You were practically panting, eyes blown wide and cheeks flushed. You pressed your legs together trying to hide the arousal that started pooling there after the realization that you would be servicing your future boss in rather intimate ways. That fact alone had you ready to sign whatever contract he produced in a heartbeat.
“We’ll begin by seeing how good you are at following directions. Stand up, please.” He flicked his fingers upward, eyes traveling up and down your body, knowing exactly the kind of reaction he was pulling out of you.
You were upon your feet in an instant, hands at your side, back straight as a board and your legs together. You barely dared to breathe as he left his spot on his desk to circle you. You could feel his gaze taking in every detail. He was close enough for you to smell the cologne he wore waft past you as he passed your side and you suppressed a shiver.
“What kind of posture is this?” He chided, pressing the spot between your shoulder blades gently, pushing your shoulders back. “Just because you’re standing up straight does not mean you’re doing it properly.” Lucifer tsked, shaking his head slightly. “How do you expect to represent me and this company if you look like a cardboard cut out.” His hands left a trail of goosebumps across your skin as he adjusted your body as he saw fit. Your hands folded neatly in front of you, your legs now just shoulder width apart and your shoulders back, he took another circle around you to reassess your stance. “Much better.” He murmured. “It will do you well to remember how this feels. I won’t be so lenient if I see you looking so foolishly in front of a client.”
You nodded, memorizing just how he had posed your body, reminding yourself to practice in the mirror. You didn’t dare speak unless he gave you permission to, just something about how he stalked around you made it impossible to raise any objections.
“Stay still unless I say otherwise.” Lucifer commanded next. “It’s important that you are at attention no matter what the circumstances. When I ask for your… special services, you will refer to me as Sir.” His finger traced the hem of your pencil skirt, pulling it up just a bit and you fought back the urge to flinch. “But of course, I should say that right now, you have the power to stop this at any time. Understood?”
“Yes…”
“Yes who?” Lucifer’s tone was sharp and the hand playing at the hem of your skirt moved to place a firm spank on your ass. The pain coursing down your leg, you jumped a bit, but remembered his command to stay still.
“Yes… Sir…”
“Good.” He nearly purred, leaning in to kiss the shell of your ear, his breath hot against your skin and his hand once again traveled to the hem of your skirt, playing with the fabric and pulling it up until he got a good view of the lacy lucky panties you decided to wear that day. “Very good.” he praises, tracing his fingers across the flimsy fabric. Your breath hitches as he brushes light touches across your bare skin. You stay still, demanding that your body stop trembling, though Lucifer can clearly tell just how nervous you are, shaking like a little lamb at his behest. In a show of dominance, he lets your skirt fall back down, cupping your face to pull you into a heated kiss.
Your mind is practically blank at this point, hands still clasped in front of you, gripping each other like your life depended on it while he claimed your lips and took your breath away. At some point you had reciprocated, kissing him back and earning a low growl from the back of his throat as a reward. He pulled away, your lipstick smeared across his face and his eyes glittering in lust as he looked at your disheveled form in perfect posture. “Hmm… yes… I think you’ll fit right into my needs.” He appraised, rubbing his chin and smirking. The expression sends a shiver down your spine but you didn’t dare move.
His hand guides you two steps forward towards his desk. “Bend over.” He commands and you oblige, your chest laying on the surface of the mahogany desk. Your hips flush against the edge of it while your hands stretched out to grasp at what it could to stay still as he asked. He readjusts you again, spreading your legs further, straining the fabric of your skirt. With a tsk of frustration, he pulled the offending piece of clothing up to your waist, letting the cool AC hit the back of your thighs and allowing him to spread your legs even further. In your heels, you could feel your calves tremble as you struggled to keep the position he had set for you. Thankful for the desk to cling onto, you used it to ground yourself as your ass is exposed to him. Your legs spread to the point where you were bent sharply, completely level with the desk and your hot core could feel the air conditioning blow past your heated nether lips. “You look good spread across my desk like this. I’ll be sure to make use of this position often.” He commented, rubbing your ass gently, teasing you through the fabric of your panties. His fingers brush across the wet spot on your panties and you can feel the it mold against your wet heat. Embarrassed, you stifled the whine that formed at the back of your throat. Even if the two of you were on a separate floor from others, you didn’t know if there were others right outside those heavy glass doors.
His teasing seemed to last forever and you could just see how much he was enjoying it whenever you dared to glance up and see your lewd reflection in the mirror with that salacious grin on his face as he fingered you oh so gently and left you on the edge of wanting more. Every time you glanced up even briefly, he always made sure to make eye contact with you in the reflection, knowing just how much you were affected by his basic touches.
Of course, he wasn’t getting out of the exchange with nothing. The slight bulge in his pants earlier had strained into an impressive tent seeing his new assistant splayed out before him, eager to please. Humans were such predictable creatures. Predictable, yet so much fun to toy with. He couldn’t get enough of the soft sighs that came from your lips as you held back your noises. It only made him want to see break for him even more. His slender, manicured fingers finally gave you a little relief, pressing against the wet spot in your panties and following the curves of your pussy lips that had molded themselves there due to your slick. At that, your hips bucked back, urging him to give him more but a firm hand on your lower back stopped any further movements. “I did not say you could move.”
You whined, clutching onto the edge of the desk, your fingers sore and locking up from how hard you were holding on. You weren’t sure how you were going to handle this sort of treatment on the regular when the trial run was already driving you mad with need. As if he could sense your impatience, he finally pulled down your panties, allowing your legs a brief reprieve as he took them off and tossed them to the side before making you resume the position you had held for who knew how long.
“For a trial run, you’re doing very well.” He cooed, smirking as he saw your glistening folds. “I should remind you that there are people still working in the building. We may have a floor to ourselves, but please keep that in mind and don’t scream too loudly now.” He chuckled darkly, tracing the curve of your ass and finally sinking a finger into your heat. Just the feeling of being penetrated by something had you keening and you struggled to keep yourself from screaming. “Ooh, that’s a pretty noise you make… Please make more of those.” he encouraged, slowly sliding his finger in and out of you.
“Y-yes sir.” You panted, your legs ached, but the pain was absolutely nothing compared to the pleasure that was building up in your abdomen just from feeling a finger slowly fuck you. You had come in for an interview and your soon to be boss was unraveling you in ways you had only fantasized about. All the while, Lucifer remained the very image of composure, if it weren’t for his very obvious hard on being pressed against the back of your thigh, you would have thought he was impervious to the scene he had orchestrated. Every time his finger dragged itself out of you, you let out an appreciative mewl, mind reeling as he pressed every button he needed for you to submit completely to him.
You lost track of time and how many times he left you wanting more with how his finger moved in and out of you. At some point, he had added a second, then a third, deliciously stretching you out. You were so wet and ready for him, you could feel your essence drip down your thighs as your legs struggled to keep you upright. Lucifer was patient, he had lived several millennia already, edging you until you were a begging mess on top of his desk for a few hours was absolutely nothing to him.
In a show of surprising restaurant, he pressed hot kisses against the back of your neck, nipping at your skin whenever you let out a particularly breathy sigh. The scent of sex and his cologne enveloped you and you were practically dizzy with need. “Sir…” You whined after he had curled his fingers in you, making you see stars and your walls trembled, clenching around his fingers. “Please… I need more…”
“Oh?” He asked, raising an eyebrow and removing his fingers, much to your dismay. He watched in amusement as your pussy twitched, clenching around air now that his fingers were no longer filling you. Glancing at the clock on the wall, he was surprised how long you had held out before you were begging for him. His erection had pressed against his impeccably tailored pants for so long, it was almost painful, yet, he couldn’t let you have your way just yet. Even if it was a trial, he still wanted to see just how far he could push you. “You think you really deserve more? You haven’t even gotten this job yet.”
His fingers were back on your wet, sopping cunt, sliding up and down your labia, rubbing slow, firm circles around your clit. You wailed, bucking your hips and forgetting the command to stay still until his other hand reminded you by spanking your ass cheek. “No moving.” He growled and you struggled to obey, stilling your body even though every part of you screamed to squirm and beg for him. “You will get more when I decide you get more.”
You could only nod in reply, letting him use your body as he saw fit. “For your next test. You will cum when I tell you to.” he breathed, pressing his finger against your clit, making you choke back a sob of pleasure. “After that, I promise you, you’ll be at the last part of the interview.”
“Yes, Sir. I’ll do what you want, Sir. Whatever you say, Sir.” You babbled mindlessly, your body aching for relief and release. The torture and pleasure he could pull out of you with just his fingers had your mind jumping to the future to what other things he could elicit out of you.
“Good girl.” He praised, patting your hair in a surprisingly soft gesture. He followed the gentleness with a chaste kiss on your lips before going right back to being the commanding figure you had met him as. He plunged his fingers into you again, knuckle deep and pumping in and out of you furiously, loving the way your walls fluttered and clenched as you held off on your orgasm until he permitted it. “You are so obedient… just what I like.” He praised breathlessly, working you closer and closer to the point of no return.
You couldn’t think straight, you didn’t care if others heard the lewd sounds coming from your lips as you whined, begging for release. You were so close, you wanted to cum so badly, but your determination to pass his test outweighed your desire and you held out until his silky voice whispered the blissful word into your ear. “Cum…” He purred and you gratefully crumbled, your body spasming around his fingers, milking it like it was his cock. Soft whines escaped your lips and tears of gratitude streaked down your face.
“Thank you, Sir.” You panted, blissed out and feeling weightless after such a powerful orgasm. Your vision blurred as you stared blankly at the wall, wondering if this was the end of the interview. Lucifer’s fingers leaving your sore pussy sure seemed to signal that things had reached a conclusion. Glancing up at the reflection in the windows, you flushed bright red when you saw Lucifer lewdly cleaning his fingers off with his tongue.
“Hmm… I think you would do well.” He said once his fingers no longer shone with your essence. He sauntered over to the other side of the desk where you clung onto for dear life. Sinking into his chair, he casually opened up one of the drawers, pulling out a contract and placing it in front of you. “If you believe you can keep up with my demands, then all you have to do is sign on the dotted line at the bottom. He slid you an ornate fountain pen into your hand.
Your trembling digits could barely hold onto the pen and you moved to start reading the contract, going over the terms and conditions of your new position. Most of it was the basic business jargon seen in every typical job. There were a few things that seemed out of place, but in your just fucked state of mind, it was very difficult to focus on what about them seemed wrong. Unable to really think straight about what you were getting yourself into, you placed the pen onto the paper, eager to start your new job.
Just as you the pen started to move, you heard the sound of a zipper being undone and the hard erection you had felt earlier on the back of your thigh now pressed up against your sore pussy. You gasped, eyes going wide at the feeling of being stretched out once again. “Well? Will you sign?” He asked casually, sinking into you inch by inch as you struggled to breath and think, let alone sign a contract.
“Yes… Yes, Sir…” you whined, starting to shakily write your name as he bottomed out inside of you. He hissed, taking a hold of your hips and roughly slamming them back into him to get as much contact as he could. You yelped, unable to write your name at all. Your hips banged against the edge of the desk with every one of his rough thrusts. No doubt, there would be dark bruises there the next day reminding you exactly what you did to get the job you were signing for now.
With each pass, Lucifer lets a little more of himself go, grunting in effort as he relished in the feeling of your hot walls surrounding him. He hadn’t found such an obedient human in a long time. It would be such a fun time for him to push your limits every day you were in his office. What he offered now was only a glimpse of what he had planned for you. Every time your hand stuttered in the middle of signing your name, his grin widened. The closer you were to sealing the contract with him, the closer he was to his own release that he had been holding back for hours now.
“Just a little more…” he urged, slowing down his thrusts so you had at least some time to get a few more letters of your name out. Just as you finished, he let out a primal growl, slamming his hips into yours, the sound of skin slapping against skin echoed in the room as he fucked you without abandon. The fountain pen fell from your fingers and you were back to clutching onto the edge of the desk as yet another explosive orgasm started to build in you.
Glancing up into the window, hoping to catch a glimpse of what Lucifer looked like while he was coming undone inside of you, you were surprised at the image you saw. It was only for a brief moment, but you swore you saw horns on him, and dark, feathery wings framing his body. The sound of the pen you dropped falling to the floor broke the illusion and the image of the prim and proper business man with an utterly feral look was all you saw.
He knew he wouldn’t last long once he entered you and so, he chased his release inside of you. As soon as the contract was signed, he was done for. His hand snaked around your abused waist to reach for your clit, bringing you to climax in time with his own. With a grateful groan, he released all the pent up tension in him, spilling his hot seed deep inside of you while your walls spasmed around him, milking every inch of him and accepting what he had given you. “Very good…” he cooed, his eyelids fluttering as he relished in the rush that came after such an explosive climax.
You whined, your body bruised and beaten, but also feeling absolutely boneless and euphoric. You hadn’t experienced anything like that before and it was all rather mindblowing to say the least. The contract in front of you with your shaky signature, ink blots from when you lost control of the pen and a fair amount of your tears stared back at you. This was your future. This would be a regular part of your life going forward; and you didn’t feel a shred of regret from it. You zoned out for a moment, hardly believing that it was all real.
Lucifer’s cock slipping out of you and the feeling of his cum dripping out of you snapped you back to reality. “Very good job. I’ll say you passed all the tests with flying colors.” He said, fixing his suit and continuing on as if he hadn’t just fucked the living daylights out of you. “I expect you to come in on Monday ready to work. I have a lot of filing for you to catch up with.”
He smirked, taking the signed contract and slipping it back into his desk. He cupped your chin in his hand and planted soft kisses on your lips, once again leaving you dizzy and breathless. “You are free to move now.” He said and you gratefully worked on closing your sore legs, wondering how you were going to make it out the office in the state that you were in. You weren’t sure you were able to walk, let alone get all the way home with how weak you were. Lucifer chuckled, dialing a few numbers into his cellphone. “I’ll arrange for a ride home for you.” He offered. “As a thank you for such a lovely interview.”
You breathed a sigh of relief, knowing you had a way to get back without catching too many unwanted stares at your disheveled state. “Thank you, Sir.”
“Lucifer.” He corrected briskly.
“Thank you, Lucifer. I’ll be sure to arrive on time Monday.” You sank into the chair to gather your wits about you, staring at your trembling hands.
“Good.” He said coolly and looking up at him, you gasped when you saw him casually twirling your panties on one finger as he looked down at you. “Your ride should be here shortly, please make sure you’re presentable, you do not want to dishonor me.”
“Yes. Of course, Lucifer.” you hastily combed your hand through your hair, hoping to take care of the worst of the flyaways. You glanced nervously at the panties in his hand, figuring they were a lost cause at this point and simply accepted the fact that you’d be taking this arranged ride with your boss’ cum dripping down your thigh. Carefully standing up, you remembered to assume the proper posture he had shown you earlier and he smiled in approval.
“Very good.” He gestured to the heavy glass doors, opening them as if with magic with a press of a button. “I’ll see you Monday.”
“Yes,Lucifer.” You replied obediently, taking the first shaky steps out.
“Oh, and one more thing.” he called out to your retreating form. You turned, blinking and wondering what else he could want from you. “Wear the same lipstick, will you? I’d love to see what that color looks like smeared all over my cock.”
“Yes, of course. As you wish.” You replied, blushing a deep red and rushing out of the office now, high off of getting the coveted position of Lucifer’s personal assistant and the prospect of what else he could ask you to do for him.
Watching you slip into the elevator, Lucifer smiled to himself. He reached into his desk and pulled out the contract, skimming the terms and conditions you had agreed to.
Humans were terribly predictable. Yet, they were also infinitely entertaining.
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WARLOCK FIEND Patron - TIEFLING Baalzebub heritage - City watch (Investigator)*
I know, a tiefling with a fiend patron is kind of cliché, but that’s what my random generator gave me. I just embraced what the tarots decided later on too. I think people that like to play grayer character will like this one, because if you have to go for cliché, might as well go all in, right? (PS: anybody notices a pattern with the tarots in the photo? Or is the quality too crappy?)
Name: Djitha (28 yo)
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TAROTS
Mind: Seven of swords (upright) A card about mental manipulation as “mind” is a pretty harsh introduction. But I know some players enjoy very much playing these “on the line of being a bad guy” kind of characters. Anyway, despite that first impression of lies and trickery, let’s not forget that there’s as well an undertone of adaptability and sharp wit connected to this tarot. So despite it all, Djitha is very clever in the way she deceits people. She plans, she tries to always be a step ahead of the game, which is probably how she gets away with her bad deeds.
Body: Eight of cups (reversed) I usually relate this card to a low of self-esteem, but in Djitha’s case I feel like it’s more likely that all of the manipulating she does kind of made her forget to actually focus on her own emotions. She might be the kind of person that hides behind her lies for fear of being rejected,sure that there’s nothing interesting about her true self. So, at the end of the day we actually come back to some latent self-esteem issues in a roundabout way… For some reason I also had this very strong feeling that she would be the kind of person that strongly dislikes any kind of physical contact.  
Spirit: Knight of cups (reversed) And we even get an explanation for her “body” issues. A broken heart by another manipulator, someone that got her in a very unhealthy relationship and broke her “spirit” to the point that she decided that she wanted to become just like them so that nobody else would play her like that ever again. Full circle back to “mind”. This card also tells me that sometimes Djitha jumps to conclusions and has tantrums, so despite how smart she is and how much she plans… well, maybe she isn’t that wise after all.
Past: Five of pentacles (upright) Not surprising that in the past of poor Djitha there’s a tarot that is very much about hardship, bad luck and breakups. It’s pretty obvious that her life was not easy in the past but her background connected to this tarot and to her tendency to lie, made me really think that she had both a hard childhood, a nasty abusive relationship in her teen years, AND some kind of scandal related to her work when she was a grown up because of her manipulations and lies.
Present: Two of pentacles (reversed) This card just confirmed my suspicions. The poor decisions she has made in the past probably left poor Djitha in a bit of a pickle financially speaking. And for a person like her that really likes to feel like she has control of everything, even a little setback is kind of a big deal that would make her spiral even more in tantrums and uncontrollable fits of rage for the things she doesn’t know how to control. She’s probably in the “trying too hard” phase after that mess. Which would probably mean lying a lot but in a very careful way (so, not a lot of speaking, really), lots of brooding and thinking way too loud (but overall a lack of actual organisation), and maybe a short fuse on those tantrums.
Future: The Moon (reversed) Once again, full circle and right back to the top. She will get out of that funk in the future, but it kind of seems it could go in two ways: either by deceiving even herself that everything is gonna be okay because her lies have already been discovered and she can build some new one on the ashes of those, or by actually admitting the truth and living with the consequences of her actions. Still, the major point of this tarot is that she’ll soon be dealing with mental issues. And I already pointed out how many Djitha has, of course. So, my suggestion is that whatever ends up happening while playing, this decision on which path to follow should also very much be related to how much her fears and issues are explored with the other members of the party. 
FULL BACKSTORY
Djitha was pretty much rejected from birth by her family. Her parents were both humans, and despite having two older sisters, Minea and Lahrysa, she was the only member of the Elair family of infernal heritage. Her father Haluk especially blamed Djitha for the sickness that made her mother Riette die prematurely when Djitha was just three years old. Haluk somehow also found a way to blame her for their life on the street, despite that being the way they always lived, dirt poor since Djitha had memory. Despite the hate she received from her family, Djitha was easily loved by others around her, especially because she quickly learned how to be a people-pleaser and how much she could gain if she just smiled a little bit even to those she didn’t necessarily like. It also helped to keep a semblance of peace with her father, who was pleased when she brought back food or some coin when she begged in front of shops. When she was around fourteen, her father pretty much abandoned her because he thought she was adult enough to feign for herself. Already used to a life of begging, Djitha was convinced that she could become a thief, but she was quickly caught red handed; like always, it was her attitude of manipulating the truth and people that got her out of the situation. She convinced the chief of the city guards that she could be more useful working for them, investigating the less reputable areas and reporting back suspicious activities, since she was so well know and loved. Because of her job and the sense of fulfillment she felt when she helped the guards to catch criminals, Djitha got involved with a man, Temithope Paquet, a bit of a celebrity of the local criminal syndicate (almost a criminal right under the nose of the guards that could not be caught because proof against him always had a way of being misplaced). He was way older than her, but Djitha was sure that she couldn’t be fooled by him. Either because Temithope was very good at persuading people, or because she was very young and lonely, Djitha actually fell for him pretty quickly and became his pawn that would give information on the guards activities so that the syndicate could do whatever they pleased. It only took a couple of months of abusive relationship filled with demeaning comments, before eavesdropping on one of his conversations with someone else from the syndicate made Djitha decide that enough was enough. Djitha finally saw how empty all of Temithope’s promises of easy riches and power were, and decided that she would no longer be his plaything. Trying to seek revenge, Djitha actually convinced the chief of the city watch that she had been trying to play the long-con with Temithope and gave them a bunch of proof of all the nasty things Temithope been doing in those months. With her abuser finally behind bars (despite him promising revenge for it), she was allowed to become officially part of the investigation team. At first Djitha thought that she would find a new purpose in her career. But she soon found out that she was still considered a nobody and that trying to do things “the right way”, by following the rules wasn’t gonna get her anything (especially nor riches neither power). Unlike breaking them, which she had somewhat positive experience with overal (she could actually order around people when she was under Temithope’s protection). So she started, once again, working with the criminals in the city. Djitha was sure she was doing alright; people in the guards were happy with her tips on meaningless goons while she protected people in high places in the criminal hierarchy. Everything was fine, and she was starting to grow a reputation again, until, during a massive investigation with people undercover, she was finally sussed out. Desperate to get out of town and find a way to keep being hidden, it was easy for Djitha to accept the offer her patron made her to give her the power she so desperately craved and that surely would keep her out of jail. She had things to do for her patron now, after all, it was in her patron’s interest to keep are hidden…
SUGGESTION CORNER
Suggested features Ability scores: High Charisma and Intelligence, Low Wisdom and Strength Skill proficiencies: Deception, Intimidation. *Instead of Insight from the Investigator Background, talk with your DM and ask if you could go for either Stealth or proficiency in thieves’ tools; I feel like it fits better with the complete story of being involved with criminals so much. Others: I suggest either pact of the Chain or pact of the Tome. I do think this character would be a very nice multiclass wizard, but spellcasting multiclass is kind of a pain, so I get why you might want to stay away from a thing like that. I decided not to go into details on the Patron. It’s very much a matter to be discussed with the DM in my opinion, so I kept as vague as possible on that matter.
Suggested Characteristics Trait: I think money is the true measure of appreciation and affection. Everything else is talk or an act. Ideal: Money and power can be gained more easily with a fake smile than a real opinion. I plan to gain as much as possible. Bond: My past mistakes cost me dearly. I’m actually, maybe, a little on the run for a crime. Flaw: People who can’t take care of themselves get what they deserve (something she actually “learned” from that abusive relationship and VERY MUCH applies to herself most of all).
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thuhien089-blog · 5 years
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POINTRANK REVIEW – Why should I buy it?
Presentation
Welcome to the review series of 1st-review, in the previous post, I introduced you MyTrafficJacker Review  , today we will continue with PointRank Review .
PointRank Review – We all realize that traffic is the backbone of any sites.
However, be straightforward, Is it genuine that you are burnt out on being advised to produce A LOT of backlinks, make energetic recordings, do SEO work,… so as to get viral traffic and a superior positioning?
Let all the antiquated strategies pass away! Also, less depend on Google or Social Media Platforms which are profoundly focused and costly since they are too jam-packed at this point. Quit crying to see the bills for paid advertisements. A totally new and possibly rich wellspring of traffic to send is going to uncovered in my review.
Presenting PointRank, the progressive programming with current innovation permits NON-SEO folks to get page #1 rankings on both Google and Youtube in MINUTES, for HARD watchwords because of straightforward minimal LIVE VIDEOS without backlinks, without video creation, without SEO experience.
Likewise, starting now and into the foreseeable future, bid a fond farewell to consuming your financial plan in programming for backlinks, in SEO folks, in organizations and in consultant for expensive outcomes that aren't demonstrated to realize adequacy!
Give you a chance to peruse cautiously my PointRank review underneath!
POINTRANK REVIEW – OVERVIEW
discount
Creator Gaurab Borah et al
Product PointRank
Dispatch Date 2019-Apr-22
Dispatch Time 10:00 ЕDТ
Official site
Front-End Price $47
Bonus Yes, Huge Bonuses
Skill All Levels
Guarantee 30-day unconditional promise
Niche Software
Support еffесtіvе Rеѕроnѕе
Recommend Highly prescribe!
POINTRANK REVIEW – WHAT IS POINTRANK?
PointRank is an interesting programming that mechanizes Live Events for 30 Days in only 2 minutes. These AUTOMATION Events can be made on various Youtube accounts with a point of driving FREE, FAST and HIGHLY TARGETED traffic to various specialties, distinctive ideas of your own.
With PointRank, you can:
Make Single LIVE Events
Make AUTOMATION LIVE Events
Include Multiple YouTube Accounts
Find and Extract Key Ranking Factors From Top Videos
Transfer A Pre-Recorded Video Or Find A Video To Use Legally
Utilize Multiple Videos Or A Single Video – Our Technology Makes Each Video Unique When It Goes LIVE
POINTRANK REVIEW – ABOUT THE CREATOR
It is a result of Gaurab Borah and his accomplice Tom Yevsikov. They are both 6-figure men in their specialty.
PointRank-Review-Authors
Give me a chance to disclose to you a tad about Gauran Borah. He is additionally the man behind a fruitful dispatch SMSBOT with thousands sold out. Guaran Borah is viewed as a skilled man who as a rule concocts new thoughts and developments that enables Online Marketers to discover financially savvy answers for traffic age, list building, MMO strategy,… Due to great reviews from clients and specialists, Guaran Borah is without a doubt an individual who items you can depend on!
POINTRANK REVIEW – FEATURE DETAILS – WHAT'S INSIDE?
I unequivocally trust that you want to turn into the proprietor of PointRank after examination cautiously its exceptional capacities beneath:
♦ Add To Multiple Youtube Account (From 1 to 5 up to your buy alternative)
♦ Some Automations Every month (From 4 to 10 up to your buy alternative)
♦ Plan A number Single Events (From 10 to 100 up to your buy choice)
♦ Go LIVE with Pre-Recorded Videos.
Live Events or Live Streams are the most ideal approach to get positioned excessively quick. With PointRank, you can at present achieve this objective WITHOUT the torment to discover thoughts, make content and WITHOUT demonstrating your face before the camera. This Live Event Automation programming is savvy and progressed.
♦ Rank Your Video Fast.
Actually need ONE SECOND! Basically on the grounds that both Google and Youtube love one of a kind recordings. That is the thing that PointRank causes you to accomplish – Simple yet Unique Videos.
♦ Long Term Rankings With One-Of-A-Kind Sticky Live Technology.
This component you can't discover anyplace. By setting your recordings to go live over and over in a demonstrated way, it is sufficiently tenacious for you to get long haul rankings constantly
♦ Set Your Campaigns Once And Forget It For Weeks.
You reserve the privilege to plan all your Live Events for next multi week or even a month inside snaps. Try not to stress over something awful will happen in light of the fact that PointRank will check your video is as yet positioned at the top and do another LIVE video on Automation and it will continue doing it to keep you positioned at the top ON A DAILY BASIS
♦ Enjoy Free Traffic&Sales every minute of every day.
Since you have booked everything, you should simply kick back and see the high caliber and exceptionally focused on traffic coming in each and every day on autopilot. Also, PointRank (Upgrade adaptation) will present the video via web-based networking media so you get more traffic and connection juice
♦ Find and Extract Data From High Ranking Videos.
Basically enter a catchphrase, PointRank then deals with finding the top positioning recordings for your watchword. It will at that point extricate the Title/Description/Tags of Top Ranked recordings for you to choose, alter and include your very own variety.
♦ Leverage Million Dollar Videos To Use Legally In Seconds.
This strategy is DROP DEAD basic and AMAZINGLY powerful to evacuate all speculating and buckling down. It takes a couple of moments to snatch SEO components from enormous too positioning recordings for your own recordings.
♦ Make Your Videos Stand Out With In-Built Video Revamp Tool and Thumbnail Editor.
This is magnificent for the individuals who need to make their very own blemish on those recordings. To the extent I am concerned, the expense of patch up device and thumbnail editorial manager is at any rate $100 each. Getting PointRank truly spares you a fortune!
♦ One Time Payment with No Recurring Fee.
In actuality, so as to urge individuals to purchase an item, the organization regularly offers an underlying modest cost for the primary month, or free in days. Tragically, a while later you will be made insane for paying an a lot more expensive rate the following months, not make reference to there are some extra charges. This never occurs with PointRank.
POINTRANK REVIEW – HOW DOES IT WORK? – MEMBER AREA
Take a gander at the fundamental DASHBOARD after you sign in:
Stage 1: Enter the watchwords
Enter the watchword for which you need to direct people to your offer. PointRank then go out and locate the top positioning recordings for your catchphrase.
It will at that point remove the Title/Description/Tags of Top Ranked recordings for you to choose, alter and include your own variety.
PointRank-Review-Step-1
Stage 2: Generate/Upload Video
Select a solitary video/recordings from the display, set up for how often you need to go LIVE. You can plan your everything your LIVE occasions for next multi week or even a month with only couple of snaps.
PointRank-Review-Step-2
Stage 3: Rank the video utilizing the mechanized live occasion accommodation innovation.
PointRank-Review-Step-3
Stage 4: Get Long Term rankings with our sticky innovation and appreciate free traffic.
PointRank-Review-Step-4
Additionally, in the event that despite everything you feel vague, watch my DEMO video directly beneath:
POINTRANK REVIEW – WHO SHOULD BUY THIS SOFTWARE?
"NO TRAFFIC MEANS NO BUSINESS"
Any individual who get engaged with online stuff or site needs PointRank to produce FREE VIRAL traffic your online business.
PointRank is for the individuals who have ever attempted a wide range of techniques previously yet their business get no advancement.
It is for the individuals who have low-spending plan and barely bear the cost of the work charge.
Particularly fledglings ought to get PointRank with legitimate direction right now before you are occupied by huge amounts of dubious techniques in the network.
To be explicit, it is for:
Advertisers with numerous stores, partner destinations, and item locales
Video Marketers
Entrepreneurs
Little or Local Business
Item Creators
Specialists
Video organizations
Bloggers
Disconnected Marketers
Internet based life Marketers
Online Coacher
Use PointRank to distribute LIVE VIDEOS (without confronting the camera) consequently to seize traffic from both Google and Youtube for a considerable length of time or months.
POINTRANK REVIEW – PROS AND CONS
Aces:
♥ Easy to use in 3 stages
♥ Fast computerization
♥ No more mystery
♥ Save time and cash
♥ Work on both Mac and PC
♥ Reasonable cost
♥ No aptitudes or encounters required
♥ Created by capable and eminent programming makers
♥ Huge Demands
♥ 30 Day Money Back Guarantee
CONS:
X truth be told, this is certifiably not an A PUSH BUTTON programming that helps rank on the #3 spot on page #1 of google for the watchword Weight Loss JUST BY ACTIVATING this product. It basically computerizes confused manual human work like a beast a gets results rapidly, easily and typically.
POINTRANK REVIEW – PRICE and EVALUATION
There are 2 alternatives of buying PointRank.
PointRank Lite (For Personal Use Only) at $37
PointRank Elite (Commercial License Included) at $47
What do you get with this 10-dollar value contrast?
5 (rather than 1) Youtube Accounts
10 (rather than 4) Automations Every Month
100 ((rather than 10) 100 Single Events
Premium Support – Response inside 24 hours
Business License – Run Clients Campaigns and Make 4 Figures for every Month Using PointRank
My clients love Elite rendition and they wouldn't fret the value contrast since they acquire benefits just as greater chance to procure cash. It is a savvy decision for you.
Likewise, regardless you get 30 Day Money Back assurance without any inquiries inquired. At whatever point you feel unsatisfied, return it and get back your cash. It is a hazard free venture. Make a move now before the cost goes up higher sooner rather than later!
What'more, you can think about more decisions with cutting edge includes in PointRank's Upgrades:
Overhaul 1 – POINTRANK PRO ($67) >>MORE DETAILS<<
Open the intensity of UNLIMITED Youtube Accounts and UNLIMITED Automations. Drive UNLIMITED traffic to your offers.
Include UNLIMITED Youtube Accounts
Make UNLIMITED LIVE Event AUTOMATIONS
Make UNLIMITED Single Events
Video Revamper
Picture/Thumbnail Editor
*Full HD Quali
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What Does Audio Transcription Services Mean?
Examine This Report about Professional Translation ServicesThe Single Strategy To Use For Copywriting Services
It utilized to be that the most effective translation solutions were rather thin. Today, they compose an extremely remarkable on the internet presence. It is many thanks to the net that this kind of services is now in high need. Both brand-new as well as current organisations use the net to develop worldwide reach, so precise language company is insurance for their success.
As brand-new business appear regularly, it's challenging to identify which are truly the ideal accredited translation solutions in regards to top quality, know-how, as well as distribution. Some companies like writing phony testimonials and endorsements on their web site that deceive brand-new consumers and also draw them in their trap. PickWriters spotted this issue as well as determined to evaluate the most popular services.
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Our purpose is to offer consumers with the information they need to choose their on the internet translation firms that are specialist, trusted, deliver top notch products and also solutions reliably. Further, we intend to guarantee those expert translators can fulfilling all requirements of each client exactly. To do this, we offer objective evaluations of the top companies.
Some Known Facts About Content Writing.
Our quality control team called each firm, positioned various orders, asked for alterations, communicated with customer assistance. They have actually also collected authentic comments and also commentary online from real consumers. Utilizing this info we produced this rating to ensure that you could make the very best option. Before starting our examination we came up with a listing of features that will be checked in each business to make sure that examination is reasonable.
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Not known Factual Statements About Translation Company
Navigating should be very easy, clear as well as interface ought to be easy to use. Web content on each website need to be easy to understand to ensure that consumers won't invest much time searching for pricing or alteration plans throughout the internet site. Even when website is adjusted into various other languages, best translation firms make certain that every little thing is localized.
If something goes wrong for one reason or another, firm must use cost-free revision if obtained papers had errors. Money-back assurance secures a client as well as his order. It's vital to check if the ideal translation company you have selected for collaboration has reimbursement alternative. Double-check what are the conditions of a reimbursement as there generally a particular amount of time.
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Table of ContentsAll About Best Content Writing Services10 Easy Facts About Document Translation Services Near Me ShownThe Of Transcription Services
Costs that are also affordable must be a red flag. The very same is real for prices that are expensive. Do a rate comparison. So, these are the most crucial requirements that every reputable firm in our testimonial must have. We have checked all these components to create fair reviews.
We aim to remove stress and anxiety of research you might deal with while searching for a company. We have done it for you. PickWriters is a one-stop-shop for up-to-date, unbiased, truthful info on specialists and also is fully independent. We are only here to assist individuals discover the ideal business translation services testimonials.
Certified Translation Services Can Be Fun For Anyone
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To be certain that all companies meet the highest possible requirements of professionalism and trust, trustworthy practice, high-quality products, and also aid. Every business reviewed is examined against these high standards. We then offer a factual, objective evaluation for your reading. Policies, practices and customers feedback are assessed. We assess solutions as methods of evaluating help plus high quality.
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Copywriting Services Things To Know Before You Get This
In addition to that score, we provide a full, written testimonial of a high degree of information to assist you discover the best translation website for on your own or your company/employer. We add brand-new evaluations frequently. Submit any site you would such as assessed so we can add it to our listing or leave your comments to help us upgrade our ranking.
Get This Report about Certified Translator
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The Best Guide To Document Translation Services Near Me
10 tips to choose the very best translation company was last changed: August 15th, 2019 by author1 If you require translation solutions you're probably trying to find the most effective translation agency to handle. Here are 10 tips to assist you in your quest. You will certainly desire for a whole lot of focus to be on the advantages of making use of an item and also an action call for the reader, if it is an advertising message.
When you utilize a translator, can they pass across the precise message, without losing several of the details? Understanding your ideal target market can help the firm supply you with the most effective linguists for the job. Being vague might lead to mixed outcomes. Check out translation examples when seeking a firm as well as locate out if they are capable of properly expressing the essence of your message.
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Indicators on Content Writing Services You Should Know
Table of ContentsNot known Facts About Certified TranslatorThe Single Strategy To Use For Article Writing ServicesOur Translation Services Diaries
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Not known Incorrect Statements About Language Translator
You ought to request for previous task samples. What steps of quality assurance have they established, is there a team that does top quality checks? For instance, exist extra editors that help in checking as well as editing and enhancing translations? Is the called for message tone thought about, depending upon the target audience? The facility to cater for all translation demands, regardless of the kind of translation, from advertising messages to legal records as well as from sites to software apps is called for in order to supply superb and quality translation services for any kind of file.
The most effective translation firm is anticipated to have appropriate experience for numerous sectors. Some translation business do not have the capability to appropriately convert clinical details or legal files. You will likewise require translators with deep understanding as well as experience in money as well as infotech relevant web content, to be able to take care of such tasks in the finest method feasible.
Unknown Facts About Professional Translation Services
Ask concerning how quickly your task can be finished. You need to additionally know if the firm additionally works past the typical functioning hrs. Some business attain this by using translators in various other countries. You ought to look out for costs translation companies if you wish to employ a translator. These firms have international sources at their disposal, providing much more advantage.
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The translation firm should be able to ensure you that your information will certainly stay confidential as well as stored away from spotlights. They need to have a contract of confidentiality with their translators, particularly when they have a great deal of editors and also translators, with some functioning from house or various other countries. The business ought to be able to authorize an NDA for private records.
Everything about Website Content Writer
Records to be equated must be transferred making use of a secure system; for this reason delivery systems must have this capability and also provide risk-free delivery. Take care to note every inquiries asked by the translation company, towards satisfying your needs. You need to additionally note their consistency. For example, will certainly they have the ability to utilize the exact same translator for all your products, to make sure that the voice and tone continue to be constant.
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Professional Translation Services Can Be Fun For Everyone
Table of ContentsGet This Report on Business Translation ServicesSome Ideas on Business Translation Services You Should Know
Your http://edition.cnn.com/search/?text=translation services initial requirement needs to not be price. You need to first off ensure the top quality you are getting, when you wish to choose a translation firm. You can subsequently check the repayment packages for the very best translation companies you have shortlisted, in terms of top quality. If the rate is as well reduced to be real, do not go all out.
Know about the system of the translation company. Are they utilizing a cloud-based user-friendly system that provides transparency for archiving and also sending records, customer care communication in addition to payment information discussion? Do they have the ability for automated processes assimilation (API). You might require translation business with these abilities as time takes place.
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Translation Services - Truths
Avoid companies that just use Google Translate as a translation tool. Translation devices have to additionally be agreeable with different layouts for the translation of messages. Globalization and also the net may have assisted us in numerous means. The web has not only brought us closer to each other, however it has actually likewise made it incredibly very easy to accessibility all type of information from throughout the globe.
Facts About Document Translation Services Revealed
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Yet there is one significant downside of the net, something that we take an excellent point mostly, which is the abundance of options. Trying to decide which motion picture to enjoy on Netflix often occupies to an hour of your time. That's why choosing the most effective translation service can be a bit tough.
However you will read more certainly need to make some initiative to filter through the abundance of data to locate the appropriate option for you. Possibly that internet site is telling the fact, but you need to do your study before choosing a service, so you do not end up with any type of remorses.
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Some Known Details About Language Translation Companies
Leading Translation ServicesSearching for leading international translation company? Below is a looked into checklist of leading translation companies that uses finest services in translation industry. In addition to indigenous translators, there are various software as well as online translation tools available to help service seekers. Yet the biggest issue faced by firms as they work with any kind of translation task is whether to choose for a computer-generated translation services or human-powered translation solutions.
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Table of ContentsTranscription Companies for DummiesThe 9-Second Trick For Professional Translation Services
Explore the below listing of globe's finest gamers in translation domain name as well as choose a translation company that ideal suits your needs: Straker Translations is a top translation firm that offers one of the most accurate on-line translation options throughout the globe considering that 1999. Owing to the transforming characteristics of the translation market, the business has actually recently developed a technology system that allows their qualified translators to supply faster as well as a lot more exact translations to customers.
The company uses 24/7 services to clients globally.:
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topicprinter · 4 years
Link
Hey guys! So we just published a gigantic resource for learning how to market a SaaS business. It’s a long-ass 14k word guide with 41+ tactics, 50+ case studies, and pretty much everything you need to know to take your SaaS from 0 to 100.We’ve received amazing feedback (both positive and constructive) over the past two days, and a bunch of people also asked me to post this here, so here it goes. I made a somewhat Reddit-friendly summary of just a handful of the strategies. Hope you find this useful!Strategy #1 - Get your SaaS featured on online mediaGetting that sweet, sweet, TechCrunch mention can have a ton of benefits for your SaaS. You get the social proof of hanging that “Featured On” section on your landing pages, immediate traffic, chance to impress new investors, and so on.A lot of companies invest a ton of money in RP agencies and get “Eh” results at best. See, what most of those agencies do is send a generic press release to their media list, and call it a day.They get you results? Good! They don’t? Well, you get the canned “the media wasn’t interested in your story, unfortunately.”Want to DIY your PR AND get much better results? Here’s how:The idea is, you need to find people who wrote about your competitors and send them a pitch they can’t refuse.Since they already covered your competitor, that means that they’re interested in your type of software/niche.As long as your product is good and your pitch spot-on, they just DON’T have a reason NOT to write about you.So, that brings us to step #1: Create a list of your competitors.Then, Google their names with the following search query:[keyword] -site:[competitor’s website]Or, a real example:asana -site:asana.comWhat this does is, it gives you a list of website that talk about your competitor excluding their own domain.For each media feature you find, extract the following information:Media Name. i.e. Huffington PostArticle Name. i.e. “Asana launches new automation features”Journalist Name. i.e. MadeUp Mc JournalistsonLink to the ArticleScoop. What’s the article about?Then, find each journalist’s email. To do this, use one of the gazillion email finder tools out there. Some of our favorites are:ClearBit ConnectHunter.ioSnov.ioFinally, send a personalized email to each journalist. Here’s the template we like to use:Subject: Your Article on [Topic]Hey [Name],I saw that you wrote about [Company They Covered]’s new [Feature / News].Thought that you might be interested in covering [Your Software Name]. We’re like [Company They Covered], but with a different focus. What really makes us stand out is…[Feature 1][Feature 2][Feature 3]If you want to check it out, I created a special promo code that should give you free access to the software: [promo code]Let me know your thoughts!Best,[You]Beware, though, that each email you send should be:1 - Personalized. Don’t just send the same canned email to everyone. Actually understand the points the journalist is covering, and focus on those exact points in your email.Good Example:Hey [Name],I’m writing to you about your article on [Company X]. You mentioned how you didn’t like [Feature] about [Software]. We agree - [reasoning why this feature is bad / incomplete / whatever].At [Company Name], we have a very similar product as [Company X], but we managed to make the [feature] a lot better by [how]. We thought you’d be interested in checking it out! Just use this promocode, and you’ll get a lifetime free account to give it a try!Awful Example:“Hey Sir / Madam,I’m writing to you in regard to your article on [topic]. Very good article - super comprehensive! I, too, own such a SaaS product. Thought you’d want to give it a look too: [link]2 - Short and to the point. A lot of CEOs we’ve worked with think their product is a LOT more than it actually is. Instead of focusing on the product in their email, they write like a long-form essay on what’s the mission of the company, what features they’re working on, etc.Newsflash: no one cares. Stick to what features you have and how they differentiate you from the competition.Strategy #2 - Cross-promote with complementary productsThis strategy isn’t as common, but with the right partner, it can really get you results.The idea is, you find a partner that has something you want and offer an exchange. Some things you could swap are:Product Feature Posts - Both parties create an article featuring the partner company’s product, and advertises it to their audience.Email Blast - Send an email to your entire user base pitching the product. Make it convincing, and talk about how the partner’s product compliments yours (and suits the user’s needs).Advertise on Facebook - Create an ad on Facebook promoting the partner’s product and target your user-base. To do this, extract the names/emails of your users, and upload them as a custom audience on Facebook.Now, since all that is pretty vague, let’s cover a real-life case study.Case Study: Hired & PocketPocket, if you haven’t heard of them, is an app for saving articles for offline reading. A TON of their users are techies & IT people.Hired, on the other hand, is a reverse job board. Companies apply to developers, and devs get to pick where they want to work.So, the two made a deal:Pocket would blast an email promoting Hired.com to their audience of 1.7+ million peopleIn exchange, Hired would let Pocket hire several developers for free.Here’s what the email blast looked like.The deal was a win-win: Pocket saved themselves 5-6 figures for hiring costs (Hired.com charges up to $15K+ per successful dev hire), and Hired.com got 40,000+ registrations.Strategy #3 - Create a micro-siteA micro-site is a small web-based tool that solves a very specific need that your potential customers might have.Then, you market the hell out of this tool and upsell your main product when possible.For example, HubSpot’s website grader is a separate website/tool that helps you understand how well your website is optimized in terms of…General performanceMobile optimizationSEOSecurityIt’s safe to assume that anyone that cares about how well their website performs could end up using one of HubSpot’s gazillion tools.And then, of course, when you land on their tool, you get an upsell for giving HubSpot a try.According to the book Traction, the website grader was used by over 3 million websites since it’s launch, and HubSpot gets a very decent number of leads from it every month.Want another micro-site example?If you dabble in SEO, you’ve probably heard of UberSuggest.In 2017, Neil Patel acquired it for $120,000, completely revamped the old design, and is now using it to generate leads.Sure, the tool is 100% free, but if you want to get the most out of it, you have to sign up, and once you do, you get an email from Neil upselling his agency.ConclusionI hope you guys found this useful!As I mentioned before, this post is a Reddit-friendly list of highlights of our mega-guide to SaaS marketing, which covers 41+ strategies and case studies similar to the ones above.If you enjoyed reading this, I’d recommend checking it out!
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My parents were in New York City this month visiting two of their four children. Given that my mom enjoys shopping and air conditioning but bemoans walking, we have developed the strategy of taking her to areas where we can maximize the shopping and the distance in between.
During one of our excursions, I noticed that J.Crew had a rainbow flag in its window. So did the new Nordstrom’s men’s store. Bloomingdale’s has a pride section. The SoulCycle I visited earlier in the morning had a rainbow sign proclaiming “All Souls Welcome.” McDonald’s has rainbow french fry containers. And H&M, Nike, and Lululemon all had signs or merchandise, too.
The symbolic support for the LGBTQ community is ubiquitous, particularly during Pride Month. The list of causes with more visible support is short.
But what exactly are these stores and brands supporting? More important, what happens to the money we spend in these stores? Does brand support for LGBTQ issues have any real impact, or is it just, well, branding?
Take, for example, Adidas, which has a special section of its site called the “pride pack” selling rainbow merchandise to honor Pride Month. But it’s also one of the major sponsors for this year’s World Cup, which takes place in Russia, a country with anti-LGBTQ laws that make it unsafe for fans and athletes. That contradiction throws into sharp relief the emptiness that can lie at the center of corporate gestures of “support” for the LGBTQ community.
Boys kicking Adidas Telstar 18, the official match ball of the 2018 FIFA World Cup, during the opening of the 2018 FIFA World Cup Park in Moscow’s Red Square. Alexander Ryumin/TASS via Getty Images
As the general support for LGBTQ rights grows, so does the corporate incentive for brands and companies to position themselves in sync with that growing sentiment. But in that commercialization lies the disconnect: Brands promoting gay pride and the LGBTQ community may not always be consistent in actually supporting the LGBTQ community, but they still capitalize on the help that people want to give that community. It brings into question what Pride Month means, where it came from, and what we really commemorate when we celebrate it.
Pride Month, pride celebrations, and pride marches are how LGBTQ people and allies address the ongoing work for acceptance and equality, which ultimately brings us to the Stonewall Riots of 1969 in New York City. Fed up with being harassed and targeted, LGBTQ patrons of the Stonewall Inn, who were predominantly people of color, fought back against the police. It resulted in four nights of rioting.
“Before Stonewall, gay leaders had primarily promoted silent vigils and polite pickets, such as the ‘Annual Reminder’ in Philadelphia,” Fred Sargeant, one of the original organizers of the march, wrote in the Village Voice. “Since 1965, a small, polite group of gays and lesbians had been picketing outside Liberty Hall. The walk would occur in silence. Required dress on men was jackets and ties; for women, only dresses. We were supposed to be unthreatening.”
Stonewall, spurred by the frustration of being targeted and harassed, worked where polite and civil protests had failed. The first Pride march took place in 1970, a year later, to commemorate — loudly and without a dress code — those who fought for their rights.
Thanks to those Stonewall patrons and generations of LGBTQ people who fought for the rights of the community, the world is now an easier place to live for LGBTQ people than it was 10, 15, or 20 years ago.
E.G. Smith (left) and his mother, Norma Isaacs, 88, ride past the site of the original Stonewall Inn in New York’s Greenwich Village during the annual Gay and Lesbian Pride Parade on June 25, 1989. A record 150,000 people marched down Fifth Avenue, commemorating the 20th anniversary of the Stonewall Inn riots which gave birth to the gay rights movement. Sergio Florez/AP
But those advances in LGBTQ acceptance create an odd dynamic, since pride celebrations were originally a strongly political act born of a time when tolerance still hadn’t been won. The ostensible goal of the Stonewall riots and pride events is to make the world a place where LGBTQ people don’t need to fight for rights. Subsequently, one of the biggest criticisms that’s grown up with pride celebrations across the country is that they’ve become more about the party (in part because of the progress made) than the politics. And it’s a hell of a lot easier to commodify a party than it is a political act.
For example, in New York City this year, the Pride Island celebration — featuring musical guests and Skyy vodka sponsorship — is selling a cabana package for $3,000. And as the New York Times reported, in 2016 Los Angeles pride was referred to as “gay Coachella” — and this year, Los Angeles Pride organizers got into trouble for over-selling tickets to the festival and had to turn hundreds of paying celebrants away.
That’s not to say pride events have been completely stripped of politics. In fact, due to the Pulse nightclub shooting in 2016 and President Trump’s anti-LGBTQ policies, 2017 was actually considered one of the first years in recent memory where politics became a central message of Pride celebrations across the country. As with the Stonewall riots and the first Pride, the twin threats of violence and oppression toward the LGBTQ community underlined the ongoing necessity of Pride Month as a political act first, a party second.
To grasp the dilemma of the commercialization of pride events, it’s worth examining a very similar case: the “pinkwashing” of Breast Cancer Awareness. The phenomenon of any kind of pink object coming to represent “awareness” of breast cancer created a context where purchasing pink anything and everything allowed people to feel like they were contributing somehow to a cure for the disease.
But the problem with Breast Cancer Awareness, as Jezebel and many others pointed out, is that all this commercialized support was ultimately pretty empty. In 2015, the New York Times explained that for all the awareness, “breast cancer incidence has been nearly flat and there still is no cure for women whose cancer has spread beyond the breast to other organs, like the liver or bones.”
“What do we have to show for the billions spent on pink ribbon products?” asked Karuna Jaggar, the executive director of Breast Cancer Action, an activist group, told the Times. “A lot of us are done with awareness. We want action.”
This is the problem with commodifying “awareness”: While it may serve to raise money for a charitable cause, there’s no guarantee that money will result in any sort of tangible outcome. It’s nominal activism divorced from real action.
The same goes for much of pride merchandise. Companies, including H&M, donate a portion of what their customers spend on pride merchandise to LGBTQ charities. The amount going to charity varies by the company and product: J.Crew donates 50 percent of the purchase price of its pride T-shirts; H&M only donates 10 percent of the sales from its “Pride Out Loud” collection. Nike’s website doesn’t say how much of the proceeds from its Be True campaign the company donates, but it does say that Nike has donated almost $2.7 million since 2012.
So money going to LGBTQ charities is a good thing, right? In the abstract, yes, but taken in aggregate, this consumerist donation structure creates a context of so-called slacktivism, giving brands and consumers alike a low-effort way to support social and political causes.
People wait to watch the Pride in London parade in front of an H&M shop window on July 8, 2017. Jenny Matthews/In Pictures via Getty Images
But the money that companies make selling goods to people looking for an easy, straightforward way to help with a big, complicated issue rarely has tangible results, outside of the profits for the companies selling those goods. Similarly, some companies who are promoting LGBTQ Pride — and ostensibly cashing in on Pride merchandise or retail — aren’t doing much for the LGBTQ community beyond contributing to this vague notion of “awareness” around the issues that affect that community.
Los Angeles Pride selling more tickets than it had space for is just one example. The rainbow-festooned H&M having a manufacturing plant in China, a country with a history of anti-LGBTQ legislation, is another.
Perhaps the most pertinent example is Gilead sponsoring New York City Pride. Gilead is the pharmaceutical company that makes the pill Truvada for PrEP, or pre-exposure prophylaxis, a medication regimen that, when taken daily, can reduce the risk of HIV from sex by over 90 percent. Without insurance, PrEP costs me $2,110.99 per month; with insurance and a coupon card from Gilead, that goes down to zero. The problem is that the communities where PrEP can have the greatest effect aren’t getting the drug, because the people in those communities often cannot afford insurance that covers it.
“While the HIV epidemic has not had a broad impact on the general U.S. population, it has greatly affected the economically disadvantaged in many urban areas,” the CDC wrote in a study of poverty-stricken urban areas.
Further, gay and bisexual black men have a higher HIV rate in the US than in any country in the world. But they’re not the people using PrEP: According to Poz magazine, an estimated 136,000 Americans were using PrEP as of the first quarter of 2017, but a large majority of those users are white men who are 25 and older. Gilead Sciences estimated in 2015 about 75 percent of men who had filled a PrEP prescription were white, while black men only comprised 9 percent of those prescriptions.
Generic versions could change that, but Gilead won’t release its patent. Furthermore, as activists have pointed out, research and funding that went into Gilead were provided by taxpayer money, not money raised for “awareness”:
Imagine a pill that has the ability to reduce #HIV transmission by 99%. And what if you were told that all the funding that went into researching this preventative drug was actually by tax-payer money? #BreakthePatent (1) pic.twitter.com/Q6fbhrCbid
— Jason Rosenberg (@mynameisjro) June 18, 2018
Gilead publicly supports LGBTQ rights at one of the biggest LGBTQ celebrations of the year, but in practice it has not adequately served LGBTQ people who run the highest risk of contracting AIDS, a disease its drug could help prevent.
It’s also important to look at this phenomenon from the consumer perspective. If consumers who want to do more to help the LGBTQ community scrutinize and talk about what companies are doing with that money (e.g. the percentage given to charity versus what’s kept), or those companies’ inconsistent policies, it could help change the way companies — like Gilead — choose to “support” LGBTQ issues. Or consumers could do the work to research and seek out organizations themselves, making their donations directly and bypassing the retail element entirely.
But that raises what’s perhaps the most complex problem with supporting the LGBTQ community: knowing where to lend support. The ideal goal of Breast Cancer Awareness is to find a cure; all that pink stuff is bought with that goal in mind. But the “goal” for LGBTQ community isn’t one central thing, it’s a lot of different things.
The 2017 Gay Pride Parade in New York City, New York. Dennis Van Tine/STAR/AP
Supporting the LGBTQ community is more complicated, since it’s not a monolithic entity, and there are myriad issues that affect different cross-sections of LGBTQ people. LGBTQ youth homelessness is an issue that persists and hasn’t gotten proper attention. Certain LGBTQ people are more at risk for being the victims of hate crimes (fatal violence disproportionately affects transgender women according to the HRC). LGBTQ people also face unique problems in the criminal justice system. And in some cases, the LGBTQ community itself hasn’t figured out how to come together to address and raise awareness for these causes.
And as Vox’s German Lopez pointed out, since the election of Trump and a Republican-dominated Congress, all kinds of anti-LGBTQ — and particularly anti-trans — actions, from trying to ban trans people from the military to rescinding Obama-era memos that protected trans workers and students from discrimination, have been introduced.
Perhaps the most frustrating thing about showing support during Pride is that there really isn’t one cause to support — blurring all these disparate issues under a one-size-fits-all rainbow means some are inevitably going to be overlooked. (See: how same-sex marriage dominated most conversations about LGBTQ rights prior to its passing.)
The commercialization of Pride Month adds another complicating layer to that, further flattening out the complex landscape of LGBTQ issues into an easier-to-support — and therefore easier to sell — concept of “awareness.” No doubt, the visible support from all these brands is welcome, especially in our time of Supreme Court cases over same-sex wedding cakes.
But it’s hard to shake the feeling that this commercialized mass appeal has helped further dampen Pride Month’s fiery political roots, and helped obfuscate the less-pleasant, less-talked-about issues that matter for many people in the LGBTQ community — and will continue to matter long after the rainbow T-shirts, socks, water bottles, and cute retail disappear from store windows.
Pride participants advocate for LGBT homeless youth during the 48th annual LA Pride Parade on June 10, 2018, in West Hollywood, California. David McNew/Getty Images
Original Source -> How LGBTQ Pride Month became a branded holiday 
via The Conservative Brief
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autopilotrecruiting · 6 years
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New Post has been published on
New Post has been published on http://leadershipmentoring4free.info/blog/2018/01/04/network-marketing-system-what-you-need-for-success/
Network Marketing System - What You Need For Success
The Successful Network Marketing System… Have You Found It?
The Network Marketing System, or “System”, as we like to call them in the network marketing profession have become the cornerstone to real network marketing success.
It’s true; every leader is always pitching their “network marketing system” as the perfect one. The one that is finally going to help you create the online success you have been dying to achieve. As a network marketer, you know how valuable finding the proper one is. But what do you look for while seeking the one that is best for you?
There are so many options out there to choose from, so, what’s the best one? That’s a really good question… The best answer I can come up with is that one network marketing system will work best for one particular company and may not be so great for another.
The fact is we live in a very diverse world. There is no one network marketing system that is perfect for any company. Eventually, it will be discovered that something is simply missing for the needs of a particular company where it meets all the needs and expectations of another. There is a lot of grey area in-between.
So let’s check out three important factors in what to look for in…
The Successful Network Marketing System.
The first one we’ll touch on is..
1. EASE OF USE – does it play nice?
Let’s face it, we all want things that make our lives easier. If we get bogged down with complexity, we’re bound to lose interest fast. Also, it’s very important that as we bring other network marketers into our organization and want to give them the proper tools for success, they will need something that has a short learning curve and most importantly, is easily duplicated.
A formula of successful duplication is key to any successful network marketing system. Without it, a new user is going to grow frustrated quickly. If they don’t simply give up and quit, they will start to do things outside of the proven success formula that will soon lead them to certain failure. They will lose valuable money, time and possibly respect for you if you are the one who got them involved with such a complicated system. Eventually, they will likely quit, and you will be at risk of becoming part of their new story about their experience in network marketing, and why it doesn’t work. Network marketing systems that have “Ease of use”, are integral to your success, your team’s success and ultimately, the success of your business.
While working in corporate America, I used a very well known “system” that my employer provided. The system had to be heavily manipulated in order to get the result I was looking for and to stay on focus with the company identity. It was a generic system that could literally be dispatched in any field of business because it was generic. It was simply a system, for the sake of having a system.
The creator of the system boasted of its versatility, and it really is when properly pre-setup. But leaving it up to each user to manipulate the system simply caused frustration. It was mandatory to use this system yet many employees would eventually decide to risk reprimand for not using it rather than trying to make nice with it anymore.
The next successful network marketing system factor is…
2. FOCUS – will it be consistent in branding – you?
This really comes down to the internal tools that the network marketing system employs and makes fully available to you, the end user. Is it directly focused on what your business is or is it generic? Will it assist you in specifically targeting the niches you are going after? Since we rarely have complete control over the system our company provides, does the system support your exact marketing focus? In other words, if you are selling product #1, does it provide support (i.e. pre-made templates, campaigns, etc.) specifically for product #1 or is it vague in its focus? And if your business has several products, will it do the same for each product consistently? Does it create and provide consistency with your growing brand?
And the third successful network marketing system factor is…
3. PRICE – will it drain your wallet before you can use it?
Does paying more for something necessarily mean that it’s going to be better? Let’s say you want to remodel your kitchen. You should always get at minimum, 3 estimates and always ask for references of each contractor. Often times, the higher priced contractor will be reluctant to give you their references yet they are the one to put on the most pressure to get you sign on the dotted line today to have them do the work. Why is this? Because quite often, they know that they have over promised and under delivered their customers. They have zero confidence in the kind of recommendation their past customer may give.
All too often people think the phrase; “You Get What You Pay For” is gospel. So they go with the higher priced contractor thinking they are going to get the best work done when the contractor who charged in the middle has created such a loyal and devoted customer base because of his superb craftsmanship, he realizes charging more, doesn’t always equate to more money. Having multiple referrals and repeat customers who really do the selling for him does. He knows exactly what his customers are saying about him and he happily gives you as many references as you would like.
Will you get huge value out of your brand new network marketing system at its basic level? Or will you need to upgrade in order for it to start assisting you to produce the desired results? This is a common problem found with many network marketing systems out there as well.
Often heard:
“Join our business for as little as $1.00 Aday and use our high tech, industry-leading network marketing system to catapult your business into success you’ve never thought possible!”
Within minutes of processing your payment you’re being told that in order to get the maximum results from the network marketing system you just bought, you will need to upgrade! Or you’re being pitched on four other money making opportunities to join which in turn, breaks the basic fundamentals of factor #1!
FACT: Your new network marketing system should be ready made to get you going and start being profitable quickly, at any level of entry. The only reason to upgrade would be to put you in a position to PROFIT EVEN MORE! It should be there as a tool to success and not a distraction from it. It needs to be simple yet full-featured and allows you to focus on becoming profitable, NOT trying to figure out how to use it. You control it, not the other way around. The best network marketing system is the system that will be working for you even… when you’re not working!
If there was such a network marketing system that was very easy to use, maintained focus and consistently branded you, had a very low acquisition cost and could get you making money quickly? That would be one powerful network marketing system!
If you actually owned this system and other people wanted access to it so that they could experience the same benefits? But the only way they could, was to get it directly from you? Even if they didn’t join your network marketing opportunity, they could still get the system from you and you would still make money without them joining? Now that would be an extremely powerful network marketing system!
Hey! I found it!
If you are tired of all the gimmicks, and just want to get down to fixing your struggling business or starting your business off in the RIGHT direction. There is one… just one program that I can recommend. Find it on my blog here: I Erving Cxoxen. It is the “REAL”… tried, a true & proven system that gives you all the tools needed to drive traffic to your website, generate quality leads on demand and promote your business like a pro. You’ll also get amazing mentoring from the insiders who have mastered the art of this wonderful profession of network marketing. They’ll even guide you into making serious money quickly and sponsor and recruit, so you can start to enjoy immediate profit – even if your prospect doesn’t join your primary business. Plus, you’ll be able to provide your team with the perfect solution to get them started in the right direction and enjoying profit regardless of your skill level. Click here and see this 3-day marketing system at work
Erving Croxen
Social Media & Network Marketer
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thad77s40709-blog · 7 years
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There Are Merely 5 Ways To Get Rich.
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If just about anything, you're very likely to be cautious of rich people since you are actually suspicious from the method they've accumulated their lot of moneys. I am a lot more positive than ever before that layoff is visiting happen for us ... given that our team will definitely produce it occur. I'm a terrific follower in inquiring everyone for a point of view just before I decide. I talk to and also I talk to as well as I talk to, until I start in order to get a suspicion about something. Analysis indicates that numerous nations that are actually rich in natural resources have actually obtained incredibly reduced economic growth and are actually usually poor. But as we're quite often inhibited by these misfortunes, innovations has its own very own method from delivering our team up. Merely when we presumed our experts are restricted and restrictioned, this opens up doors as to just how our company have the capacity to earn money on-line complimentary. 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trendingnewsb · 7 years
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6 Ways Movies Fool You Into Ignoring Bad Reviews
Terrible movies will always exist. They’re one of those unavoidable annoyances, like stubbing your toe or getting picked last during an orgy. Unfortunately, even when knowingly faced with a dud, studios still have to pretend they’re sitting on the Holy Grail of eye-blasting family entertainment — at least for the duration of the marketing.
So how does one polish a brawny turd in an age when resources like Rotten Tomatoes have made the average moviegoer hyper-aware of mediocrity? It’s not easy. And in a way, the ability to spin a piece of terrible entertainment as the next big Star War is an art in itself. Only instead of ink and light, these modern-day Rembrandts (had Rembrandt gone to Emerson and was nicknamed “The Donk”) are painting with beautiful lies.
6
Shitty Films Have Used “Joke” Reviews In Their Ads
Film studios want nothing more than the power to write their own reviews … something Sony actually got caught doing back in 2001, when it was revealed that fake quotes from a nonexistent critic named David Manning were used to praise masterpieces like The Animal and Hollow Man — the latter film featuring invisible gorillas and Kevin Bacon’s CGI dick muscles.
It was a ruse that would end up costing the studio over a million dollars in lawsuits, and so no other studio attempted such a blatant teabagging of the public’s trust. Instead, they did find a way to more gently dab our foreheads with technically-legal jest: They use fake critics under the excuse of “humor.”
Take the recent Lynchian abomination that was Nine Lives, a film about a rich and powerful Kevin Spacey being turned into a cat via Christopher Walken voodoo. The movie features all the things we’ve come to expect from a children’s film, such as existential torture, a cat getting drunk, and a fucking suicide fakeout. Needless to say, critics weren’t on board with it. And so TV spots opted to sprinkle the feline romp with hilarious joke reviews from places like “Vanity Fur,” “Meowsweek,” and the “Catfington Post.”
It’s exactly the kind of incredible wordplay you’d expect from this film about cat possession. And while there’s nothing wrong with including bullshit pun reviews as a joke, when you watch the ad in real time, it becomes apparent that chucklefuckery wasn’t the only motivation.
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5 Criminals With The Worst Luck In The Entire World
That’s right, each “review” flashed on screen for a nano-second while the voiceover quoted the fake praise without any context. Meaning that unless you paused your television, most people watching had no idea it wasn’t really a quote from Vanity Fair. But if anyone calls them out on their colossal horseshit (like right now), the producers are able to shrug and say it was all in good fun. It must be a coincidence that the only other film to use this technique was the exhausting Vampire’s Suck — a spoof “comedy” which, according to ads, were given standing ovations by such critics as “Hugh Jass” and “Oliver Klozoffe.” Jesus, you guys, could you at least think of bad vampire puns for your terrible film, like David Edelstake or Gene Siskill? It would have only taken a minute.
5
Studios Use (Misquoted) Reviews From Total Randos On The Internet
If incredulously scrolling Rotten Tomatoes fan reviews have taught me anything, it’s that audiences tend to be way more forgiving of shitty movies than critics. You could argue that critics are heartless pedants soured by their own career failures, or maybe accept that it’s possible to enjoy a film that also happens to be garbage. There are no villains here, but the important takeaway is that critics are hired and respected because most of them are able to judge a film from an objective perspective. This is why studios put their quotes on posters and trailers instead of those of some random jerk on Twitter, right?
Oh no. Turns out that’s no longer the case. It seems anyone can be a prestigious movie critic now, even @zoidberg95 talking about the unbridled joy King Arthur brings him. This isn’t an isolated incident by a long shot, as evidenced by the recent pullquote in the trailer for Broken City, a Mark Wahlberg film with a 28 percent on Rotten Tomatoes.
Sure, we can all agree that Mark Wahlberg is “bad ass” in the sense that assaulting a middle-aged Vietnamese man is both “bad” and an “ass” thing to do. And sure, there’s nothing technically wrong with giving the man on the street a voice of support. But here’s the thing: According to the source of that quote, he hadn’t seen the film. The studio used a tweet made about an entirely different Mark Wahlberg performance and used it in their ad. And they are somehow allowed to do this as long as they ask the author of the tweet beforehand. That’s it. There are no qualifications or confirmations beyond a polite message and digital contract.
Thanks to the crowdsourcing power of the internet, you can literally find anyone who is into any crazy thing. Studios know this, and are able to make a film seem like it has word-of-mouth appeal by scraping the bottom of the Twitter barrel to find faceless folks saying the right things. Or failing that, they find faceless folks saying the wrong thing and simply make it seem like they said the right thing.
After Batman v. Superman‘s Twitter account told us about the high praises of @raniaresh, someone pointed out that the now-banned account was only an egg icon with the profile: “I did NOT enjoy Batman v Superman.” The tweet was then pulled and replaced with yet another rando with the same basic praise.
Notice how it’s the same reworded “whoa my mind = blown” quote, only now attributed to someone else? Warner Bros. didn’t care where they were getting the quote; they just wanted some vague sentence calling their disjointed film “mind-blowing.” Chances are they tasked some hungover intern to scour social media for any kind of evidence of exploding brains and slap that shit on a promo shot, regardless of who said those words or what context they were said in.
But if you think this dirty process is safe from critics, you are not correct …
4
Advertising Perpetually Cherry-Picks Critic Quotes To Make Them Seem Positive
Writers write a lot of words, and it’s pretty easy to change what those words mean if you only take a few of them. For example, I earlier described the plot of Nine Lives as “rich and powerful,” if you ignore everything around those two adjectives. In the way Rock Bottom can turn Homer Simpson into a pervert, so too can studios make terrible reviews seem complimentary. For example, this glowing phrase about Rock Of Ages from a Guardian reporter …
… was in truth pulled from a one-star review quote: “It’s a very peculiar show indeed, with an unvarying and unpleasant tone of careless sexualisation. Rock’n’roll debauchery is presented as the pure and innocent way of dreamers.”
Seriously, they fucking did that. And the reviewer in question wasn’t too happy about it at all. And amazingly, this isn’t the only time The Guardian‘s deep disdain was twisted into cheerful praise, like a laughing clown puppet made from a child’s corpse. Check out this poster for Legend and its collection of four-star reviews:
Except that Guardian review in the middle? It’s a two-star review they made to look like four stars that had been obstructed. That’s honestly hilarious and brilliant and hard to be mad at, but the act of taking someone’s out-of-context words and slapping them on your poster or DVD case can go from cute trolling to downright infuriating very fast.
For example, the movie Accidental Love (which has a flatlining 6 percent on Rotten Tomatoes) underwent a horrendous production which resulted in a cobbled-together shitcircus disowned by its director. When reviewing it, The AV Club noted that the original version probably wasn’t all that great either, saying “there’s little reason to believe that the ideal, untroubled version of the material would have been a comedic masterstroke.”
And then this:
Yeah, that’s the back of Accidental Love‘s DVD case using The AV Club’s unfavorable description of a (still better) hypothetical movie as their review quote. You can imagine how that kind of insidious tangle of bull angered the original writer … or you can read his response here.
It comes down to this: Never trust a review quoted on a movie’s promotional material. Ever. The only information you’re getting is that those combination of words were somewhere in the writing, but in no way were they necessarily meant to describe the movie being advertised. Which puts a whole new light on posters like this:
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TV Networks Will Misspell Their Shows’ Names To Avoid Bad Ratings
In the age of streaming, being a TV executive has the life expectancy of a docile classroom hamster. Their entire job can be summed up by a picture of a stargazing dinosaur on a suspiciously bright night. It’s totally understandable that networks would claw and gouge their way to profit in these uncertain times, and yet their sleazy resourcefulness still manages to surprise even me, an undercover diamond thief working the long con as a internet writer who broadcasts his diabolical intent all across the land.
To quickly set this up, you have to understand the Nielsen ratings. Every show undergoes the same measurement using a sample audience being monitored for what TV shows they watch. That data is calculated into a rating for each show, and the ratings are averaged into monthly or quarterly reports. Advertisers then look at these reports and decide what time slots to buy for their sexy burger or cartoon shitting bear commercials. Therefore, a show with a better average will get more money for advertising. With me still? It’s all a big wet fart of intrigue for your average consumer, which means few people pay attention to Nielsen ratings. But once you start to read daily reports on TV industry sites, you’ll start to notice something bizarre in the footnotes:
That’s right, in what seems like playground-level cheating, television networks can deliberately change or misspell their own shows if they anticipate bad ratings for that night. By doing this, that episode won’t be calculated into the shows’ overall averages, and their quarterly ratings won’t go down. And so shows like NBC Nightly News become “NBC Nitely News,” so that marketers don’t pull that sweet, sweet commercial dough.
How could such obvious semantic trickery go unchallenged? Well, it turns out you can do all sorts of amazing hogwash with human language. Ever heard of the show Bull? It’s a CBS courtroom drama co-created by, and inspired by, the life of Dr. Phil which exists for some unimaginable reason. It also airs something called “encore” episodes every now and then.
That’s not just the wording of the article, but the official CBS classification of a repeat episode of Bull. You see, a show’s ratings are calculated based not only on their first run, but also on (typically lower) rerun ratings. But if you call your rerun an “encore” episode, then it doesn’t get categorized with the original episode, thus avoiding a lower score. Yep, apparently you can change the words of things to completely redefine their importance, like calling bags of Funyuns under a co-worker’s desk “diamonds” and then telling everyone you’re a “jewel thief.”
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When In Doubt, Simply Block Critics From Reviewing It Ahead Of Time
It’s the perfect crime. Critics can’t say your game or movie sucks if they can’t see it. So studios will simply prevent critics from seeing their work before it comes out. It’s like throwing bleach in your date’s eyes so they won’t know how ugly you are. And while sounding excruciatingly transparent, this technique works way more often than you think. It’s called an embargo, and it’s what Ubisoft did before Assassin’s Creed Unity, which ultimately received lukewarm reviews for being breathtakingly glitch-filled. Like, so glitchy it was a work of sinister art — like something the Joker would conjure up.
Ubisoft “How am I supposed to enjoy a carefree romp of clandestine murder after THIS?!”
Unfortunately for gamers, those reviews only came in after the midnight release — as ordered by Ubisoft when they first sent their early copies out. But it could be worse. You could go a step further, like Wild Games Studios did when they trolled through YouTube sticking copyright violations on any video which spoke badly of their new release. Or Sega, which used the same tactic to shut down bad YouTube reviews that didn’t even contain footage from their games.
In the end, this technique usually causes a huge and understandable backlash, on account of YouTubers being wicked blabbermouths about such injustices. But critic embargoes are so common that they’re considered normal. And most often, this isn’t nefarious at all, but rather a measure against premature spoilers or judgments before a film is locked down in post. Only every once in a while is this tool used to cover up true garbage. Pungent, salty garbage — the kind you can taste through your nose. Like, I’m talking alien-chasing-a-school-bus-driven-by-Judd-Hirsch level of garbage here.
Independence Day: Resurgence is a film I happen to enjoy that is also objectively terrible. And 20th Century Fox knew it was terrible, hence their American critic embargo lasted up until the day it was released — causing most audiences to buy a ticket without knowing its quality. Similar measures, which include completely skipping press screenings altogether, have happened for similarly bad work like Alien Vs. Predator and the G.I. Joe films.
Yes, you could argue that these films “weren’t meant for critics,” as a lot of executives often say. But that’s kind of like saying an apartment complex “isn’t meant for safety inspectors” or that your basement “isn’t meant for homicide detectives.” People deserve to know in advance if something sucks. But that doesn’t mean we won’t still enjoy it or flock to see it. And if all else fails, you can always do what China does and completely circumvent the pesky audience altogether …
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China Will Hold “Ghost Screenings” To Make Films Look More Popular
As previously mentioned, China is quickly becoming the dominating money-maker for blockbusters. So it stands to reason that the country would also become the industry leader for blatantly fudging a movie’s popularity. But instead of relying on embargoes or misleading ads, Chinese studios have taken a much more direct approach: just buying tickets to the movie they made.
The Wall Street Journal “‘Best thing to ever happen to movies!’ raved one translucent women in a bloodstained Victorian wedding dress.”
It’s as brilliant as it is illegal. Instead of pouring money into television spots and bus stop posters, simply use that marketing money to buy out theater showings, and watch the popularity snowball. And to ensure profit, those purchased tickets can then be resold online to discount ticket retailers. It’s like stealing your own car for the insurance, and then selling that stolen car for a second profit.
Unfortunately for those cheating marketers, I wouldn’t be writing about this if people didn’t figure out it was happening. Ghost screenings were recently brought to light thanks to the film Ip Man 3, a martial arts biopic which bafflingly includes Mike Tyson playing an evil property developer who ends up fighting the hero in an epic battle of kung-fu vs. boxing vs. child endangerment.
Pegasus Motion Pictures Why this movie felt the need to artificially inflate its popularity is beyond me.
After the film’s release, a local news site posted screenshots of theater websites claiming to have sold-out screenings for showings that started within ten minutes of each other … in the same auditorium. Meaning that, save for some kind of multiple-dimension scenario caused by Mike Tyson punching time itself, someone was brazenly cheating in the laziest way possible.
When The Wall Street Journal dug deeper, they found it to be a regular (albeit short-term) strategy for film distributors to buy out fake screenings in the hope that sold-out shows would encourage audiences to assume the film is popular and therefore go see it themselves. It’s not very imaginative, but if studios were more creative, they wouldn’t need to do all the bullshit on this list to begin with.
David is a writer and editor for this very website that you currently read. You can follow him on Twitter.
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fingerprint011 · 7 years
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How Much Does a Website REALLY Cost?
Being masters at building incredible websites that catapult businesses into the stratosphere, we are often asked “How much does a website cost?”
This question is also one of the most highly searched on the internet. From the solopreneur to major, worldwide companies — everyone wants to know what they’re going to have to pay for a good website.
This seemingly simple question isn’t always answered easily.
There’s so much more we need to know about your business before we can provide an accurate quote to design, create, and launch a website that will be one of the best investments you ever make and one of your greatest assets.
Because we get that question so often and we know there’s no one simple answer, a few weeks ago we posted a fun little blog post about it. You can link to it at the bottom of this post.
In that blog, we talked all about the value of a good website and what it can do for your business. We mentioned the fact that anywhere from 50 to 90% of potential customers will check you out online BEFORE they visit your business. We also made an obvious point that if you do business online, the power of a powerful website is well, powerfully obvious…!
We did quote a price range in actual dollars, albeit very vaguely. We didn’t want to scare anyone away with numbers like $5,000-$50,000.
Most importantly, we spelled out WHY a website costs what it costs. Many people don’t understand this. WIth so many “do it yourself” website builders out there, a lot of folks think that a professional just uses one of those applications and charges more for it. (Cringe)
  What does it take to develop a quality website that makes you money?
There is so much that goes into a website and every detail must be considered in advance. From the initial plan to the launch and beyond, a website that is going to help you attract more customers, grow your business, and make you more money needs highly knowledgeable people and cutting-edge technology.
Here is just a short list to help you see what happens here at Fingerprint Marketing when we start doing what we do for a new client:
Get to know the business
Research, research, research
Who is this for?
What’s to be included?
Content inventory
Migration
Preliminary design
Content strategy
Site mapping
SEO research
Wireframing
Prototyping
Visual inventories
User interface design
CMS development
Database setup
Website development
Copywriting
Content strategy
QA testing
Device testing
Site optimization
Site maintenance
Digital analytics
Analysis and testing
Social media strategy and marketing
Email marketing
  In addition, all of our websites are mobile-friendly (responsive) and come with a content management system (CMS) so that you can update content yourself after the launch.
Now, this list excites us beyond belief but if it causes you to have a panic attack, contact us!
  Oh, so you really DO want to know how much a website costs!
As it turns out, our readers really do want to know how much a website costs… so, here we are with another blog post on the topic and, this time, you’re going to see some more defined price ranges and the incredible results for two actual, bona fide clients that Fingerprint Marketing works with.
Professional Brochure Style – $8-10K
Informational (medium sized) – $8-10K
Larger sites with robust features such as large ecommerce or private membership management/sign-ups – $15K-25K
Our prices include strategy, three original design concepts, programming, testing, and client training
The size of the site and the add-ons are what determines the cost so your new website can be just as flexible as you are. The customizations are endless so it all depends on what your business needs and wants.
A good agency will spell out each feature as a line item in the quote so that you can make the final decision of what to keep and what ideas to scrap.
  Client Success
Check out these clients and discover what happened when they decided a new website was no longer an option for their business.
  GFS Events
Before launching a completely rebuilt and redesigned website, this amazing company was losing out on some HUGE events because of how they looked online — their business looked small and big clients didn’t think they could handle events for hundreds of people.
Once their new “we can handle the big stuff” website launched, they contracted their biggest client ever — an event with 1700 attendees!
(This is where we should mention again that a website is an investment. You can expect to get a return on that investment when it’s done right!)
  Kenmore Aero Services
Newly established at Boeing Field, Kenmore wasn’t getting the business their competitors were. Their website looked outdated and like they weren’t keeping up with technology. They knew what they needed and this go-get-’em company went out to find it (and they found us!)
Fast forward to a fresh, modern new site with high curb appeal and real-time information and Kenmore is killin’ it!
Not only have they kicked their competitors off the block, they’re enjoying rave reviews and are now positioned to win a huge contract this year.
  Music to our ears
Seeing companies like GFS Events and Kenmore Aero Services gain an immediate competitive advantage just by taking the leap to a new and improved website is music to this digital design studio’s ears!
See, these companies get it. They understand the cost, value, opportunity cost, and ROI of a powerful website and they knew this is exactly what they needed in order to excel.
We love to work with clients who get it. Let’s work together and see what we can do to help you achieve great things!
P.S. Pia here… should you want to humor me and read the first goofy post I wrote about website costs, you can find it here. Oh and hey, if you like our posts, leave me a comment below. Thanks!
The post How Much Does a Website REALLY Cost? appeared first on Fingerprint Marketing.
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For the bikini girl fishing original version including any supplementary images or video, visit https://www.yahoo.com/news/hopes-fears-train-brexit-country-115103014.html
"The new version of Brad is awesome! I love the new version of Brad. I wanted to play with Brad while we were out there. That was sort, like, me charting a path to the end," he revealed, before listing Aubrey and Sandra as other possible winners. "Aubry's my girl. I'm absolutely cheering for Aubry. She's one of my favorites out there. And then Sandra's been to what, like, three tribal councils so far, and hasn't gotten a vote yet? Like, there's a reason that woman won Survivor two times. It's not a fluke.
For the original version including any supplementary images or video, visit https://www.yahoo.com/tv/exclusive-survivor-castaway-malcolm-freberg-180800674.html
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trendingnewsb · 7 years
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6 Ways Movies Fool You Into Ignoring Bad Reviews
Terrible movies will always exist. They’re one of those unavoidable annoyances, like stubbing your toe or getting picked last during an orgy. Unfortunately, even when knowingly faced with a dud, studios still have to pretend they’re sitting on the Holy Grail of eye-blasting family entertainment — at least for the duration of the marketing.
So how does one polish a brawny turd in an age when resources like Rotten Tomatoes have made the average moviegoer hyper-aware of mediocrity? It’s not easy. And in a way, the ability to spin a piece of terrible entertainment as the next big Star War is an art in itself. Only instead of ink and light, these modern-day Rembrandts (had Rembrandt gone to Emerson and was nicknamed “The Donk”) are painting with beautiful lies.
6
Shitty Films Have Used “Joke” Reviews In Their Ads
Film studios want nothing more than the power to write their own reviews … something Sony actually got caught doing back in 2001, when it was revealed that fake quotes from a nonexistent critic named David Manning were used to praise masterpieces like The Animal and Hollow Man — the latter film featuring invisible gorillas and Kevin Bacon’s CGI dick muscles.
It was a ruse that would end up costing the studio over a million dollars in lawsuits, and so no other studio attempted such a blatant teabagging of the public’s trust. Instead, they did find a way to more gently dab our foreheads with technically-legal jest: They use fake critics under the excuse of “humor.”
Take the recent Lynchian abomination that was Nine Lives, a film about a rich and powerful Kevin Spacey being turned into a cat via Christopher Walken voodoo. The movie features all the things we’ve come to expect from a children’s film, such as existential torture, a cat getting drunk, and a fucking suicide fakeout. Needless to say, critics weren’t on board with it. And so TV spots opted to sprinkle the feline romp with hilarious joke reviews from places like “Vanity Fur,” “Meowsweek,” and the “Catfington Post.”
It’s exactly the kind of incredible wordplay you’d expect from this film about cat possession. And while there’s nothing wrong with including bullshit pun reviews as a joke, when you watch the ad in real time, it becomes apparent that chucklefuckery wasn’t the only motivation.
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That’s right, each “review” flashed on screen for a nano-second while the voiceover quoted the fake praise without any context. Meaning that unless you paused your television, most people watching had no idea it wasn’t really a quote from Vanity Fair. But if anyone calls them out on their colossal horseshit (like right now), the producers are able to shrug and say it was all in good fun. It must be a coincidence that the only other film to use this technique was the exhausting Vampire’s Suck — a spoof “comedy” which, according to ads, were given standing ovations by such critics as “Hugh Jass” and “Oliver Klozoffe.” Jesus, you guys, could you at least think of bad vampire puns for your terrible film, like David Edelstake or Gene Siskill? It would have only taken a minute.
5
Studios Use (Misquoted) Reviews From Total Randos On The Internet
If incredulously scrolling Rotten Tomatoes fan reviews have taught me anything, it’s that audiences tend to be way more forgiving of shitty movies than critics. You could argue that critics are heartless pedants soured by their own career failures, or maybe accept that it’s possible to enjoy a film that also happens to be garbage. There are no villains here, but the important takeaway is that critics are hired and respected because most of them are able to judge a film from an objective perspective. This is why studios put their quotes on posters and trailers instead of those of some random jerk on Twitter, right?
Oh no. Turns out that’s no longer the case. It seems anyone can be a prestigious movie critic now, even @zoidberg95 talking about the unbridled joy King Arthur brings him. This isn’t an isolated incident by a long shot, as evidenced by the recent pullquote in the trailer for Broken City, a Mark Wahlberg film with a 28 percent on Rotten Tomatoes.
Sure, we can all agree that Mark Wahlberg is “bad ass” in the sense that assaulting a middle-aged Vietnamese man is both “bad” and an “ass” thing to do. And sure, there’s nothing technically wrong with giving the man on the street a voice of support. But here’s the thing: According to the source of that quote, he hadn’t seen the film. The studio used a tweet made about an entirely different Mark Wahlberg performance and used it in their ad. And they are somehow allowed to do this as long as they ask the author of the tweet beforehand. That’s it. There are no qualifications or confirmations beyond a polite message and digital contract.
Thanks to the crowdsourcing power of the internet, you can literally find anyone who is into any crazy thing. Studios know this, and are able to make a film seem like it has word-of-mouth appeal by scraping the bottom of the Twitter barrel to find faceless folks saying the right things. Or failing that, they find faceless folks saying the wrong thing and simply make it seem like they said the right thing.
After Batman v. Superman‘s Twitter account told us about the high praises of @raniaresh, someone pointed out that the now-banned account was only an egg icon with the profile: “I did NOT enjoy Batman v Superman.” The tweet was then pulled and replaced with yet another rando with the same basic praise.
Notice how it’s the same reworded “whoa my mind = blown” quote, only now attributed to someone else? Warner Bros. didn’t care where they were getting the quote; they just wanted some vague sentence calling their disjointed film “mind-blowing.” Chances are they tasked some hungover intern to scour social media for any kind of evidence of exploding brains and slap that shit on a promo shot, regardless of who said those words or what context they were said in.
But if you think this dirty process is safe from critics, you are not correct …
4
Advertising Perpetually Cherry-Picks Critic Quotes To Make Them Seem Positive
Writers write a lot of words, and it’s pretty easy to change what those words mean if you only take a few of them. For example, I earlier described the plot of Nine Lives as “rich and powerful,” if you ignore everything around those two adjectives. In the way Rock Bottom can turn Homer Simpson into a pervert, so too can studios make terrible reviews seem complimentary. For example, this glowing phrase about Rock Of Ages from a Guardian reporter …
… was in truth pulled from a one-star review quote: “It’s a very peculiar show indeed, with an unvarying and unpleasant tone of careless sexualisation. Rock’n’roll debauchery is presented as the pure and innocent way of dreamers.”
Seriously, they fucking did that. And the reviewer in question wasn’t too happy about it at all. And amazingly, this isn’t the only time The Guardian‘s deep disdain was twisted into cheerful praise, like a laughing clown puppet made from a child’s corpse. Check out this poster for Legend and its collection of four-star reviews:
Except that Guardian review in the middle? It’s a two-star review they made to look like four stars that had been obstructed. That’s honestly hilarious and brilliant and hard to be mad at, but the act of taking someone’s out-of-context words and slapping them on your poster or DVD case can go from cute trolling to downright infuriating very fast.
For example, the movie Accidental Love (which has a flatlining 6 percent on Rotten Tomatoes) underwent a horrendous production which resulted in a cobbled-together shitcircus disowned by its director. When reviewing it, The AV Club noted that the original version probably wasn’t all that great either, saying “there’s little reason to believe that the ideal, untroubled version of the material would have been a comedic masterstroke.”
And then this:
Yeah, that’s the back of Accidental Love‘s DVD case using The AV Club’s unfavorable description of a (still better) hypothetical movie as their review quote. You can imagine how that kind of insidious tangle of bull angered the original writer … or you can read his response here.
It comes down to this: Never trust a review quoted on a movie’s promotional material. Ever. The only information you’re getting is that those combination of words were somewhere in the writing, but in no way were they necessarily meant to describe the movie being advertised. Which puts a whole new light on posters like this:
3
TV Networks Will Misspell Their Shows’ Names To Avoid Bad Ratings
In the age of streaming, being a TV executive has the life expectancy of a docile classroom hamster. Their entire job can be summed up by a picture of a stargazing dinosaur on a suspiciously bright night. It’s totally understandable that networks would claw and gouge their way to profit in these uncertain times, and yet their sleazy resourcefulness still manages to surprise even me, an undercover diamond thief working the long con as a internet writer who broadcasts his diabolical intent all across the land.
To quickly set this up, you have to understand the Nielsen ratings. Every show undergoes the same measurement using a sample audience being monitored for what TV shows they watch. That data is calculated into a rating for each show, and the ratings are averaged into monthly or quarterly reports. Advertisers then look at these reports and decide what time slots to buy for their sexy burger or cartoon shitting bear commercials. Therefore, a show with a better average will get more money for advertising. With me still? It’s all a big wet fart of intrigue for your average consumer, which means few people pay attention to Nielsen ratings. But once you start to read daily reports on TV industry sites, you’ll start to notice something bizarre in the footnotes:
That’s right, in what seems like playground-level cheating, television networks can deliberately change or misspell their own shows if they anticipate bad ratings for that night. By doing this, that episode won’t be calculated into the shows’ overall averages, and their quarterly ratings won’t go down. And so shows like NBC Nightly News become “NBC Nitely News,” so that marketers don’t pull that sweet, sweet commercial dough.
How could such obvious semantic trickery go unchallenged? Well, it turns out you can do all sorts of amazing hogwash with human language. Ever heard of the show Bull? It’s a CBS courtroom drama co-created by, and inspired by, the life of Dr. Phil which exists for some unimaginable reason. It also airs something called “encore” episodes every now and then.
That’s not just the wording of the article, but the official CBS classification of a repeat episode of Bull. You see, a show’s ratings are calculated based not only on their first run, but also on (typically lower) rerun ratings. But if you call your rerun an “encore” episode, then it doesn’t get categorized with the original episode, thus avoiding a lower score. Yep, apparently you can change the words of things to completely redefine their importance, like calling bags of Funyuns under a co-worker’s desk “diamonds” and then telling everyone you’re a “jewel thief.”
2
When In Doubt, Simply Block Critics From Reviewing It Ahead Of Time
It’s the perfect crime. Critics can’t say your game or movie sucks if they can’t see it. So studios will simply prevent critics from seeing their work before it comes out. It’s like throwing bleach in your date’s eyes so they won’t know how ugly you are. And while sounding excruciatingly transparent, this technique works way more often than you think. It’s called an embargo, and it’s what Ubisoft did before Assassin’s Creed Unity, which ultimately received lukewarm reviews for being breathtakingly glitch-filled. Like, so glitchy it was a work of sinister art — like something the Joker would conjure up.
Ubisoft “How am I supposed to enjoy a carefree romp of clandestine murder after THIS?!”
Unfortunately for gamers, those reviews only came in after the midnight release — as ordered by Ubisoft when they first sent their early copies out. But it could be worse. You could go a step further, like Wild Games Studios did when they trolled through YouTube sticking copyright violations on any video which spoke badly of their new release. Or Sega, which used the same tactic to shut down bad YouTube reviews that didn’t even contain footage from their games.
In the end, this technique usually causes a huge and understandable backlash, on account of YouTubers being wicked blabbermouths about such injustices. But critic embargoes are so common that they’re considered normal. And most often, this isn’t nefarious at all, but rather a measure against premature spoilers or judgments before a film is locked down in post. Only every once in a while is this tool used to cover up true garbage. Pungent, salty garbage — the kind you can taste through your nose. Like, I’m talking alien-chasing-a-school-bus-driven-by-Judd-Hirsch level of garbage here.
Independence Day: Resurgence is a film I happen to enjoy that is also objectively terrible. And 20th Century Fox knew it was terrible, hence their American critic embargo lasted up until the day it was released — causing most audiences to buy a ticket without knowing its quality. Similar measures, which include completely skipping press screenings altogether, have happened for similarly bad work like Alien Vs. Predator and the G.I. Joe films.
Yes, you could argue that these films “weren’t meant for critics,” as a lot of executives often say. But that’s kind of like saying an apartment complex “isn’t meant for safety inspectors” or that your basement “isn’t meant for homicide detectives.” People deserve to know in advance if something sucks. But that doesn’t mean we won’t still enjoy it or flock to see it. And if all else fails, you can always do what China does and completely circumvent the pesky audience altogether …
1
China Will Hold “Ghost Screenings” To Make Films Look More Popular
As previously mentioned, China is quickly becoming the dominating money-maker for blockbusters. So it stands to reason that the country would also become the industry leader for blatantly fudging a movie’s popularity. But instead of relying on embargoes or misleading ads, Chinese studios have taken a much more direct approach: just buying tickets to the movie they made.
The Wall Street Journal “‘Best thing to ever happen to movies!’ raved one translucent women in a bloodstained Victorian wedding dress.”
It’s as brilliant as it is illegal. Instead of pouring money into television spots and bus stop posters, simply use that marketing money to buy out theater showings, and watch the popularity snowball. And to ensure profit, those purchased tickets can then be resold online to discount ticket retailers. It’s like stealing your own car for the insurance, and then selling that stolen car for a second profit.
Unfortunately for those cheating marketers, I wouldn’t be writing about this if people didn’t figure out it was happening. Ghost screenings were recently brought to light thanks to the film Ip Man 3, a martial arts biopic which bafflingly includes Mike Tyson playing an evil property developer who ends up fighting the hero in an epic battle of kung-fu vs. boxing vs. child endangerment.
Pegasus Motion Pictures Why this movie felt the need to artificially inflate its popularity is beyond me.
After the film’s release, a local news site posted screenshots of theater websites claiming to have sold-out screenings for showings that started within ten minutes of each other … in the same auditorium. Meaning that, save for some kind of multiple-dimension scenario caused by Mike Tyson punching time itself, someone was brazenly cheating in the laziest way possible.
When The Wall Street Journal dug deeper, they found it to be a regular (albeit short-term) strategy for film distributors to buy out fake screenings in the hope that sold-out shows would encourage audiences to assume the film is popular and therefore go see it themselves. It’s not very imaginative, but if studios were more creative, they wouldn’t need to do all the bullshit on this list to begin with.
David is a writer and editor for this very website that you currently read. You can follow him on Twitter.
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