#8februarie

[8-februarie]

Be your own peace

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[motivationalgurujee]

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[noisilytremendousmiracle]

8 February💖Happy Propose Day Status 2023💖 || Valentine Week celebrate 20...

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[ayasinspiration]

Learning agreement final

Encouraging Gen Z to give a chance to classical cultural

events such as Opera

Description:

Field of study: The accessibility of Opera worldwide and its engagement with Gen Z.

Through my project, I would explore the accessibility of classical events such as Opera and its engagement

with GenZ. This project’s target audience will be people between 17 and 27. My research will observe the

diversity of operas and the idea that Gen Z has over these types of events. I aim to make the cultural events

seem more accessible and entertaining to the new generation. My main points of interest are describing and

researching the different types of Opera, explaining them and making them look more attractive to the new

generation. Showing the importance of opera houses and theatres to show and represent the importance of

the experience for the general audience.

What?

The project is based on the new generation’s understanding of classical events such as Operas and theatres.

My idea is to change people’s understanding of these events; since they were connected only with the highclass

society in the past, nowadays, this has changed. I want to make these events more accessible. I want to

focus my project on the importance of the experience since the roles are played by real singers and actors in

real-time in front of our eyes. It is a re-branding and advertising campaign which brings people together for a

new exciting experience.

Why?

In an interview taken by Imogen Tilden (2014) for “The Guardian”, Kasper Holten, the director of the Royal

Opera House, states that people are saying that they don’t like Opera, where nine out of ten people have

never seen one. How would people know they don’t like something if they have never tried it. So my idea is

to make people try this kind of experience. I don’t want to put pressure and make them love it, but at least to

make them give it a chance and then form a proper opinion over how they feel about it.

How?

I would achieve it through an advertising campaign aiming to attract and drive the attention of

a new and younger audience. This campaign will include a short animation, advertising materials such as

posters, programs, leaflets, and social media advertising. The way I aim to present my work is through an

abstract style which has been influenced by Tina Touli, Super Union way of executing their last campaign for

the London Symphony Orchestra. Finally, I might need to use an exciting opera as a reference for my project

to form my final outcomes around its events programme.

Who?

This project is placed to influence Gen Z and drive the idea of trying, giving a chance to the Opera.

Methodology:

For my Major Project, I will conduct visual research on the design and advertising of classical events and

their current engagement with the new generation as well as action research which will allow me to get a

better understanding of the expectations and the point of view of Gen Z and to understand the new generation

of classical musicians which is to perform using the consents forms provided by AUB. In addition, I will

use secondary research as well, which is to include academic papers, interviews and articles.

Assessment requirements:

For assessment, I will produce an advertising campaign which will include a short animation, advertising

materials such as posters, programs, leaflets, and social media advertising, as well as a process book

containing all the information of my research and the way I’ve done it, with the consent forms from my action

References:

Coast agency (n.d.). Opera National de Lorraine- Coast Branding Agency Brussels [online]. Available

from: https://www.coast-agency.com/opera-national-de-lorraine [Accessed 8 February 2023].

Forkin, D. (2013). new york city opera advertisment campaign by daniel forkin [online]. Available

from: https://www.designboom.com/design/new-york-city-opera-2013-ad-campaign/

[Accessed 8February 2023].

Nast, C. (2019). Will Millennials Kill Opera, Too? [online]. Available from: https://www.vogue.com/article/

will-millennials-kill-opera-too-la-scala-milan [Accessed 10 February 2023].

Opera North (n.d.). Opera North [online]. Available from: https://www.operanorth.co.uk/# [Accessed

22 February 2023].

Super Union (n.d.). Superunion | London Symphony Orchestra [online]. Available from: https://www.

superunion.com/work/london-symphony-orchestra [Accessed 08 February 2023].

Tilden, I. (2017). ‘Opera can make us see, feel and hear the world differently’: the UK’s opera chiefs

tell us why their art form matters [online]. Available from: https://www.theguardian.com/music/

2014/may/09/inside-opera-live-why-opera-matters-uk-opera-chiefs [Accessed 08 February2023].

English Touring Opera (n.d.). Spring 2023 [online]. Available from: https://englishtouringopera.org.

uk/whats-on [Accessed 20 February 2023].

Williams, E. (2018). Giles Revell creates an elegant ad campaign for the Royal Opera House in London

[online]. Available from: https://www.creativereview.co.uk/giles-revell-royal-opera-london/

[Accessed 2 February 2023].

[forzar007]

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[djgtslo]

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[victhorx]

BIENVENIDO LOS 31 Happy birthday to me ____________ #birthday #31 #8february (en Goval Market) https://www.instagram.com/p/CLBGGDBlOIq/?igshid=1cuale0k99wm

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[ansidob]

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[serayy68]

Suze Groeneweg

 Geboorte / sterf jaar: 1875 – 1940

Tijdvak: tijd van burgers en stoommachines en tijd van de wereldoorlogen

Historische periode: moderne tijd

 Suze Groene weg was een Nederlands politica. Ze was de eerste vrouw die lid was in de tweede kamer. Ze had invloed op veel mensen vooral vrouwen, omdat ze de enigste vrouw was in de 2e kamer. Zij kreeg de meeste stemmen van de vrouwen omdat zij zich bezig hield met gelijke rechten van mannen en vrouwen. Suze streed voor de belangen van vrouwenrechten, arbeidskinderen, kindervoeding, vakantie kolonies en verandering van onderwijs. De veranderingen door Suze Groeneweg zijn er nu nog steeds, want het is nu heel normaal dat vrouwen in de politiek komen. Het heeft ook te maken met de canon, want Aletta Jacobs streed ook voor vrouwenrechten.

 Beschrijvende vraag: wat heeft Suze Groeneweg allemaal bereikt?

Verklarende vraag: waarom streed zij het meest voor gelijke rechten van mannen en vrouwen?

Waarderende vraag: wat vind jij dat zij als enigste vrouw lid was van de 2e kamer?

 Bronnen:

Denijs, M ( 2019, 8februari) titel: “ Suze Groeneweg-biografie”

https://atria.nl/nieuws-publicaties/vrouwen-in-de-politiek/suze-groeneweg-biografie/

(Geraadpleegd op 6 september)

Wikipedia (datum onbekend) titel: “Suze Groeneweg”

https://nl.wikipedia.org/wiki/Suze_Groeneweg

(Geraadpleegd op 6 september)

[goat-tattooer]

Closer pics and video of Judith beheading Holofernes. Done @badabinktattoofirm in Singapore. ❄️ ❄️ ❄️ 📮For Booking: [email protected] ⚔Next stop⚔ 🇹🇭 Bangkok, Thailand @common.ground.tattoo (20-24January) 🇹🇼 Taipei, Taiwan @coffincrickettattoo (5-8February) 🇹🇼 Taoyean, Taiwan @mickgore (10-14February) 🇭🇰 Hongkong @galaxytattoohk (5-9March)(Bangkok, Thailand에서)

[8-februarie]

Pentru mine de la mine: Știu că îți dorești atât de mult acel ceva și îl vei avea. Când? Atunci când va veni timpul. Nu îți face griji, ce e al tău e pus deoparte și nimeni nu îți poate lua ce e al tău. Dă timpului timp și ai încredere în tine. Meriți tot ce e mai bun și în fiecare zi obții tot ce e mai bun.

#8februarie #pentruminedelamine

[noisilytremendousmiracle]

8 February💖Happy Propose Day Status 2023💖 || Valentine Week celebrate 20...

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[ikoko]

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[forzar007]

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[itsfillamwala]

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[learnlively]

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