@loop_sessions: "Moving along the #pannyanni recap, we have supercharged pupper Eddog Davids! ⚽️
Fun fact: @shoshoshoggidoo sent us an alternate version of the [LS_043] flyer with a green background. We might even do a carrousel post with alternate flyers that never saw the light of day... 🤔
When @mags119 told us she patterned her illustration after the Dutch footballing namesake, we knew it was a done deal! 🎨"
in 1999, Davids began wearing protective glasses following surgery in his right eye caused by glaucoma, which developed in 1995 following eye injuries. davids first wore them on 4 september 1999 in a friendly match against belgium.
Edgar Davids (Assistant trainer) during training at the KNVB Campus on June 9, 2022 in Zeist, The Netherlands. (Photos by Eric Verhoeven/Soccrates/Getty Images)
Ladies and Gentlemen, here we have the advert which probably set a never reached again benchmark for a football World Cup campaign. W+K agency disposed of 100m $ budget to recruit the richest roster of football testimonials ever, entrusting the direction of the ad to Terry Gilliam. The infectious soundtrack signed by Junkie XL remixing Elvis Presley "A little less conversation" made the rest.
Final point of a complex campaign encompassing the organization of caged football tournaments for kids around the world, then Nike's vice-president and future CEO Mark Parker defined it "the most comprehensive and successful global campaign ever executed by Nike".