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24webwaves · 1 month

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Why the Benefits of Digital Marketing Are Essential for Growth

In the dynamic world of business, digital marketing has become the sail that propels the ship forward. At Webwaves, we understand that the digital space is not just an alternative platform but the mainstage for brand interaction and customer engagement. Here’s a deep dive into why digital marketing is pivotal, with each sentence carefully crafted to be approximately 100 words, incorporating the essential keywords.

Digital Marketing: The New Age Marketplace

Digital marketing is not merely a trend; it’s the evolution of the marketplace. It’s where brands live and breathe, engaging with a global audience in real-time. As a digital marketing company, Webwaves harnesses this digital ecosystem to elevate your brand’s voice above the noise. Through strategic SEO practices, we ensure that your brand doesn’t just appear in searches; it dominates them. Our expertise in social media marketing transforms platforms into communities, turning every like, share, and comment into a potential lead. This is the power of digital; it’s immediate, it’s pervasive, and it’s where your brand needs to be.

SEO: The Unseen Backbone of Online Visibility

Search Engine Optimization, or SEO, is the unseen backbone of your online presence. It’s a meticulous process, one that Webwaves has mastered, ensuring that your content rises to the top of search results. Imagine the vastness of the internet as an ocean, and your content as a beacon. Without SEO, your beacon dims, lost among waves of competitors. But with Webwaves, your beacon shines brightly, guiding customers to your shores. This is the essence of SEO—it’s not just about being seen; it’s about being discovered by the right audience at the right time.

Social Media Marketing: The Art of Digital Conversations

Social media marketing is the art of digital conversations, and at Webwaves, we are the artists. Social platforms are the canvases where brands and customers create together. Each post, a stroke of the brush; each campaign, a palette of colors. We don’t just post content; we ignite dialogues, build relationships, and foster communities. Our social media marketing strategies are crafted to resonate, to echo in the halls of digital interaction. This is where brands come alive, where they speak and listen, where they connect on a level that transcends the traditional.

Facebook Ads: The Precision Tool in Your Marketing Arsenal

Facebook ads are the precision tools in your marketing arsenal. With billions of users, Facebook is a treasure trove of potential customers, and Webwaves knows how to find the gems. Our targeted campaigns cut through the clutter, delivering your message with surgical precision. We don’t just reach audiences; we captivate them. Our ads are not mere announcements; they are invitations to a journey, a journey that begins with a click and ends with conversion. This is the power of Facebook ads—they are not just seen; they are felt, remembered, and acted upon.

Digital Marketing Agency Near Me: Your Local Guide in the Global Market

Searching for a digital marketing agency near me? Webwaves is your local guide in the global market. We understand the nuances of your community, the pulse of your local audience, and we bring that understanding to the global stage. Our strategies are tailored, blending local flavor with international trends. We are not just an agency; we are your neighbor, your partner, your ally in the digital realm. This is what makes Webwaves unique—we bring the world to your doorstep, and we take your brand to the world.

Online Marketing Agency: The Bridge Between You and Your Digital Destiny

An online marketing agency is the bridge between you and your digital destiny, and Webwaves is the architect of that bridge. We construct pathways for your brand to traverse the digital landscape, ensuring every step is secure, every turn is strategic. Our campaigns are the milestones along the way, marking your progress, charting your course to success. This is the role of an online marketing agency—to be the compass that guides you through the digital terrain, to be the beacon that lights your path to prominence.

Conclusion: Embracing Digital Marketing with Webwaves

Embracing digital marketing with Webwaves means embracing a future of endless possibilities. It’s a commitment to growth, to innovation, to a vision that sees beyond the horizon. In the digital age, marketing is not just about selling; it’s about storytelling, it’s about sharing experiences, it’s about creating a legacy. With Webwaves, your brand’s story becomes a digital saga, one that captivates and inspires. This is why digital marketing is not just beneficial; it’s essential. It’s the difference between surviving and thriving, between being known and being iconic.

Q1: What distinguishes Webwaves as a digital marketing agency?

A1: Webwaves stands out for its personalized approach, blending local insights with global strategies to create campaigns that resonate on every level.

Q2: How does Webwaves approach SEO differently?

A2: Our SEO strategies are data-driven and content-focused, ensuring that your brand not only ranks higher but also delivers value to your audience.

Q3:Can social media marketing truly drive sales?

A3: Absolutely. With the right content and engagement strategies, social media can be a powerful tool for converting interactions into transactions.

Q4: Are Facebook ads effective for all types of businesses?

A4: Yes, with Facebook’s diverse user base and advanced targeting options, ads can be tailored to suit any business model.

Q5: How does Webwaves measure the success of digital marketing campaigns?

A5: We use a combination of analytics tools and performance metrics to track and optimize the effectiveness of our campaigns.

Q6: What makes digital marketing more advantageous than traditional methods?

A6: Digital marketing offers unparalleled targeting, tracking, and cost-efficiency, making it a superior choice for modern businesses.

Q7: How quickly can I expect to see results from digital marketing efforts?

A7: While immediate results are possible, sustainable growth typically becomes evident within a few months of consistent digital marketing efforts.

Q8: Does Webwaves offer services for small businesses or startups?

A8: Yes, we cater to businesses of all sizes, with scalable solutions designed to grow with your brand.

Q9: How important is content in digital marketing?

A9: Content is the foundation of digital marketing; it’s what engages, informs, and converts your audience.

Q10: Can Webwaves help my business with online reputation management?

A10: Certainly, managing your online reputation is a critical aspect of digital marketing, and we have the expertise to enhance and protect your brand’s image.

#digital marketing

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dobsonkarlsen46 · 9 months

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cascadeofbeans · 3 years

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Initial Thoughts

Geek Grind is one of those gems that you find through a Facebook ad or while deep dive looking for new coffee. Geek Grind sources from coffee farmers who are all women, which is pretty damn cool. Siege Fuel is an espresso blend that is advertised to be super caffeinated. The packaging is ridiculously cool. The orc in the art means business. Hopefully that means this coffee means business. Let's dive in.

Unboxing

The beans did not have a distinct smell other than the coffee smell that all coffee beans have. Since this is not a flavored brew, it is okay that there are not any notes of anything in its scent. The beans were not shiny, but a duller color. That may indicate they were harvested and roasted a while ago. Still, lets get onto taste.

Initial Taste Test

This coffee handed me a dice and rolled a nat 20. I felt like I could rip off my shirt, scream, and become my inner orc. Seriously, what the beans lack in presentation...they deliver in flavor. If I could only have one coffee before embarking on a long night of raiding, tabletop gaming, or beating the crap out of my enemies...this is the coffee I would want to have. Seriously, like...please go try this coffee.

Final Verdict

20/10 be right back, going to go get into a fist fight with some orcs.

#cascadeofbeans #coffee #geek grind #coffee review #nat 20

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cryptodailysun · 2 years

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onlinemarketinghelp · 4 years

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Key Marketing Principles, Explained https://ift.tt/2qZsTDx

Today, we’re going back to the basics.

If you’ve heard of the classic principles of marketing, you may also know that they’ve been around for a while. A long while, more than 60 years!

It started with the four principles of marketing, also called the 4 Ps or the 4 Ps marketing matrix. This framework was first published in 1960 (though its origins can be traced back to the 1940s). Then in 1981, researchers extended that model to the seven principles of marketing, or 7 Ps.

There’s a whole lot that’s changed since then – for example, that tiny invention called the internet.

But there’s no denying that these basic principles of marketing have built a strong modern blueprint for how to run a successful brand. On your path to building and growing your own business, you’ll find that the Ps offer several gems of wisdom to apply to your marketing strategy.

In this article, we’ll look at the original 4 Ps and the extended 7 Ps model, as well as some variations and interpretations that other experts have.

We’ll also look at examples of these principles and how they translate into the digital world we’re immersed in now.

Shall we?

What Are the Principles of Marketing?

While there are many interpretations and applications today, it all started with the four principles of marketing: product, price, place, and promotion. The extended 7 Ps version adds a few more: people, process, and physical evidence.

Source

Booms and Bitner, the marketers who added the last three, thought that the original 4 Ps model was too focused on marketing tangible products. Their version caters to the unique considerations of service-based businesses.

The principles of marketing concept is part of the “marketing mix,” which is a blanket term to describe all the strategies and tactics that businesses can use to bring their products and services to market.

With this in mind, you can think of all those Ps as a decision-making framework. It guides businesses on their journey of choosing the right marketing plan for their individual needs.

Variations of the 7 Ps

If you scour through online resources, you’ll find some variations in how people define the 7 Ps. For example, some marketers replace process and physical evidence with positioning and packaging.

In some circles, there’s also an eighth principle of marketing: productivity and quality. Yet another one added to the mix is partners.

But we don’t want you to drown in Ps, so we’ll just focus on the seven marketing principles we listed in the last section.

The Principles of Marketing Explained

Before we dig into examples and tips, let’s quickly define each of the seven principles of marketing.

Product. The tangible item or service that you’re selling. Does it address the needs, wants, and expectations of your customers?

Price. It may take some trial and error, but it’s important to find your pricing sweet spot. Too high and you’ll customers; too low and you’ll cut into your profit margins – and eventually risk going out of business.

Place. What are the optimal distribution channels, or places and ways that your offering is sold and delivered?

Promotion. This is what most people think when they think of marketing. Promotion includes tactics like sales, advertising, events, and other ways to get your offerings in front of your target market.

People. Here’s where we cross into the extended 7 Ps. People refers to “human interfaces” where needed – a way for customers to connect with real people on your team during the business process.

Process. How smooth is the business process from start to finish, from when they first discover your brand to when they receive their product or service? How can you make it smoother?

Physical Evidence. While a product-based business sells physical items, a service-based business has other physical indicators of their brand and offerings, like their website, brochures, and business cards. How well do these items play into your overall brand image and promotions?

Importance of Marketing Principles

If you’re a business owner or an aspiring one, you’ve surely noticed by now the sheer volume of choices you have – from picking the right things to sell, to getting your target audience to buy them, to keeping them satisfied and coming back for more.

When you examine and thoughtfully apply the marketing principles, you’ll be able to make smarter, more informed business choices. This in turn will dramatically improve your chances of building a brand that’s truly valuable to your customers, your team, and yourself.

As an added bonus, the 7 Ps are sustainable marketing principles that set your brand up for long-term stability. The conditions of the market will constantly change, but the strategies you build from these principles will help to fortify and protect your company from the market’s inevitable volatility.

Now, let’s break down each of the seven marketing principles and how you can apply these concepts to your own business, whether it’s a brick-and-mortar store, online store, or service-based company.

Marketing Principles and Strategies: A Breakdown

1. Product

Product is arguably the core of the original four principles of marketing. If you don’t have a good product, you don’t have a good business, right?

One of the most important considerations for your product or service is making sure there’s a strong demand. Do customers really want it? Does it truly fulfill a need in the marketplace?

The best way to explore these questions is through good old-fashioned market research, which can be done through methods like online research, firsthand interviews and analysis, and surveys.

Market research should take a deep dive into your audience: their traits, desires, needs, and behaviors. Market segmentation can help you identify these key considerations, which then sets you up to deliver star products that they really love.

Once you’ve made some sales, consider the customers’ satisfaction. Did they get what they expected, or is there some room for improvement?

When you’re examining the relevance and quality of your offering, consider all the elements like the build, quality, and uses, as well as potential needs like repairs and accessories.

2. Price

Pricing strategy is critical to the success of your business, which is why you should always be optimizing your prices for your audience and market niche.

Even if you’ve found a price point that seems to work fantastically, there are still uncontrollable elements that can change your circumstances, like a new development or competitors in your niche.

To set pricing, there are a couple of strategies to keep in mind. Say you’ve put a lot of money into building that business, and you need to recoup your investment quickly. You might want to start with a higher price and see how it performs before lowering it.

If you have low overhead, like a dropshipping store, you can get away with lower pricing to start, and seeing how your audience reacts. If you’re selling a high volume, you might have leeway to raise your prices to see how that impacts sales.

Sales and promotions are an excellent way to entice new customers – but be careful to ensure that you’re not discounting more than your company can afford. Check out this video for help with calculating your profit margins.

3. Place

If your business is fully online, like an ecommerce store, you’ve already got this marketing principle figured out: your website.

Even still, you might want to sell your products in online marketplaces like Amazon, eBay, and Bonanza.

If your business isn’t 100 percent online, place is a more important consideration. If you have a specialized product, you might need to get creative with the places you sell it to ensure that you’re getting your offering in front of the right audience.

For example, a small business selling organic hand-crafted soaps might consider several places, like:

Online through a branded company website

Online craft marketplaces like Etsy

Social media platforms like Facebook and Instagram

Local events, like a weekly farmer’s market or seasonal festival

National and international events, like beauty and skincare tradeshows and conferences

Partnering with retail shops, like securing shelf space in a local or chain store that sells related products

Partnering with large companies and distributors, like selling bulk soap orders wholesale

Regardless of the place you choose, it’s important to understand where your target audience likes to buy items and spend their time. This way, you can position yourself so they don’t miss you.

4. Promotion

Like we mentioned earlier, this marketing principle covers most of the strategies and tactics that people think of when they think of marketing and advertising.

In some ways, promotion is intertwined with place. For example, selling on Facebook or Instagram requires a social media marketing strategy. Likewise, the art of selling at trade shows is known as a trade show marketing strategy.

While there are many promotion strategies that take place in the real world, like setting up store displays, passing out flyers, hosting events, and even going door-to-door, virtually every business these days does some – if not all – of their promotion online.

Here’s a list of online promotional approaches that are commonly used by businesses nowadays:

Content marketing, including blogs, videos, ebooks, graphics, podcasts, and webinars

Social media marketing on platforms like Facebook, Instagram, YouTube, and Twitter

Influencer marketing, which is a type of social media marketing

Email marketing to engage leads and customers and nurture them through the sales funnel

Search engine optimization (SEO) to boost search rankings

Paid advertising, like Google Ads and social media ads

Source

5. People

This principle more or less represents customer service – the human touch of your business that signals to customers that there’s a real person on the other side who’s listening and working to give them a good experience with the brand.

Now more than ever, it’s critical to give your customers positive experiences. Research from Accenture shows that U.S. companies lose a whopping $1.7 trillion to customers switching after poor experiences.

Another study from McKinsey showed that as much as 70 percent of the customer experience is dictated by how a customer feels they’re being treated by a brand.

If you’re running an online business, customer service might be as simple as responding to emails, phone calls, and social media posts from customers.

For in-person brands, this will also include your team members who interact with customers, like your employees working at your store location or out working your event booths.

When staffing and setting up customer service processes, set up people and processes that really reflect your brand’s personality and cater to the types of experiences your target audience wants and expects.

6. Process

Process is one of the marketing principles that helps to streamline and simplify your operations, which in turn has benefits for virtually every aspect of your business. You’ll find that optimized processes contribute to lower costs, more productivity, and a reliable customer experience that stays consistent for each customer.

Source

To optimize your processes, it’s important to create standardized, integrated workflows that are easy for all of your team members to follow.

For example, how are orders fulfilled and offerings delivered? How are customer service inquiries answered? Does your team use specialized software to track and manage these tasks, while ensuring that nothing slips between the cracks?

A great way to create reliable, repeatable processes is to document them. For example, you can create official spreadsheets and instruction manuals that anyone can reference when certain issues come up. You can also create training materials so that all new employees receive the same training and handle tasks the same way.

7. Physical Evidence

The last of our seven principles of marketing is physical evidence. Every brand has physical evidence, even if it’s service-based or digital.

For example, one piece of a plumber’s evidence is a fixed drain, and a piece of a dog walker’s evidence is a happy dog that isn’t peeing all over your house. Even before those services are rendered or a product is sold, there’s other evidence like the company’s website, sales materials, and interaction with sales people.

The main takeaway here is to ensure that every touchpoint of your business does the following:

Aligns with the brand identity you’ve created

Enhances the customer experience by clarifying your goals or catering to theirs

Ensures that customer expectations are met, and that your final offering matches the promises you made during the sales process

Turning Marketing Principles into Brand Success

These basic principles of marketing were designed to be broad, which can be both a positive and a negative.

While they might not be 100 percent applicable to your 21st century business, we have no doubts that there are several ideas and concepts that are important, and even critical, to making sure your business rises above the competition and successfully carves a slice of the market.

If you’re looking to start a new business, take the time to think critically about the seven principles of marketing and how you can apply them to your blooming business model.

Even if you already have a business, it’s not too late to see where you have room for improvement. In fact, the world’s most successful brands never sleep on this – they’re always looking for ways to improve, because the world of business and commerce is constantly changing.

Which of these marketing principles stands out to you? Let us know in the comments below.

Want to Learn More?

The Ultimate Guide to Product Packaging

10 Things To Do Before Spending Money On Your Business

10 Characteristics of An Entrepreneur Who Succeeds

How to Use Instagram to Promote Your Business in 2019

The post Key Marketing Principles, Explained appeared first on Oberlo.

from Oberlo

Today, we’re going back to the basics.

If you’ve heard of the classic principles of marketing, you may also know that they’ve been around for a while. A long while, more than 60 years!

There’s a whole lot that’s changed since then – for example, that tiny invention called the internet.

In this article, we’ll look at the original 4 Ps and the extended 7 Ps model, as well as some variations and interpretations that other experts have.

We’ll also look at examples of these principles and how they translate into the digital world we’re immersed in now.

Shall we?

What Are the Principles of Marketing?

Source

With this in mind, you can think of all those Ps as a decision-making framework. It guides businesses on their journey of choosing the right marketing plan for their individual needs.

Variations of the 7 Ps

If you scour through online resources, you’ll find some variations in how people define the 7 Ps. For example, some marketers replace process and physical evidence with positioning and packaging.

In some circles, there’s also an eighth principle of marketing: productivity and quality. Yet another one added to the mix is partners.

But we don’t want you to drown in Ps, so we’ll just focus on the seven marketing principles we listed in the last section.

The Principles of Marketing Explained

Before we dig into examples and tips, let’s quickly define each of the seven principles of marketing.

Product. The tangible item or service that you’re selling. Does it address the needs, wants, and expectations of your customers?

Place. What are the optimal distribution channels, or places and ways that your offering is sold and delivered?

Process. How smooth is the business process from start to finish, from when they first discover your brand to when they receive their product or service? How can you make it smoother?

Importance of Marketing Principles

Marketing Principles and Strategies: A Breakdown

1. Product

Product is arguably the core of the original four principles of marketing. If you don’t have a good product, you don’t have a good business, right?

One of the most important considerations for your product or service is making sure there’s a strong demand. Do customers really want it? Does it truly fulfill a need in the marketplace?

The best way to explore these questions is through good old-fashioned market research, which can be done through methods like online research, firsthand interviews and analysis, and surveys.

Once you’ve made some sales, consider the customers’ satisfaction. Did they get what they expected, or is there some room for improvement?

When you’re examining the relevance and quality of your offering, consider all the elements like the build, quality, and uses, as well as potential needs like repairs and accessories.

2. Price

Pricing strategy is critical to the success of your business, which is why you should always be optimizing your prices for your audience and market niche.

Even if you’ve found a price point that seems to work fantastically, there are still uncontrollable elements that can change your circumstances, like a new development or competitors in your niche.

3. Place

If your business is fully online, like an ecommerce store, you’ve already got this marketing principle figured out: your website.

Even still, you might want to sell your products in online marketplaces like Amazon, eBay, and Bonanza.

For example, a small business selling organic hand-crafted soaps might consider several places, like:

Online through a branded company website

Online craft marketplaces like Etsy

Social media platforms like Facebook and Instagram

Local events, like a weekly farmer’s market or seasonal festival

National and international events, like beauty and skincare tradeshows and conferences

Partnering with retail shops, like securing shelf space in a local or chain store that sells related products

Partnering with large companies and distributors, like selling bulk soap orders wholesale

Regardless of the place you choose, it’s important to understand where your target audience likes to buy items and spend their time. This way, you can position yourself so they don’t miss you.

4. Promotion

Like we mentioned earlier, this marketing principle covers most of the strategies and tactics that people think of when they think of marketing and advertising.

Here’s a list of online promotional approaches that are commonly used by businesses nowadays:

Content marketing, including blogs, videos, ebooks, graphics, podcasts, and webinars

Social media marketing on platforms like Facebook, Instagram, YouTube, and Twitter

Influencer marketing, which is a type of social media marketing

Email marketing to engage leads and customers and nurture them through the sales funnel

Search engine optimization (SEO) to boost search rankings

Paid advertising, like Google Ads and social media ads

Source

5. People

Another study from McKinsey showed that as much as 70 percent of the customer experience is dictated by how a customer feels they’re being treated by a brand.

If you’re running an online business, customer service might be as simple as responding to emails, phone calls, and social media posts from customers.

For in-person brands, this will also include your team members who interact with customers, like your employees working at your store location or out working your event booths.

6. Process

Source

To optimize your processes, it’s important to create standardized, integrated workflows that are easy for all of your team members to follow.

7. Physical Evidence

The last of our seven principles of marketing is physical evidence. Every brand has physical evidence, even if it’s service-based or digital.

The main takeaway here is to ensure that every touchpoint of your business does the following:

Aligns with the brand identity you’ve created

Enhances the customer experience by clarifying your goals or catering to theirs

Ensures that customer expectations are met, and that your final offering matches the promises you made during the sales process

Turning Marketing Principles into Brand Success

These basic principles of marketing were designed to be broad, which can be both a positive and a negative.

If you’re looking to start a new business, take the time to think critically about the seven principles of marketing and how you can apply them to your blooming business model.

Which of these marketing principles stands out to you? Let us know in the comments below.

Want to Learn More?

The Ultimate Guide to Product Packaging

10 Things To Do Before Spending Money On Your Business

10 Characteristics of An Entrepreneur Who Succeeds

How to Use Instagram to Promote Your Business in 2019

The post Key Marketing Principles, Explained appeared first on Oberlo.

https://ift.tt/2QosQfh November 15, 2019 at 07:36AM https://ift.tt/32UeIgE

0 notes

game-refraction · 7 years

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Hex: Card Clash Launches for PS4

Hex Entertainment’s ground-breaking, all-digital trading card game, HEX: Card Clash, is out now on the PS4™ for North America and will soon follow for the EU. This update brings their acclaimed PC game, HEX: Shards of Fate, to a wider console audience—now with numerous UI upgrades, smooth controller play, an enhanced tutorial system, and more! Most importantly, this version includes full cross-play compatibility. Play it your way!

About HEX: Card Clash

HEX: Card Clash combines the challenging and strategic planning of a trading card game (TCG) with the rich depth of a role-playing game (RPG). Thanks to the fully digital nature of HEX: Card Clash, we provide mechanics that are simply impossible for traditional TCGs, resulting in an exciting evolution of the TCG genre. Here are just a few of the features that have made HEX: Card Clash a cult favorite:

A full-fledged digital marketplace! Sell and buy cards with other players to ensure you always have the deck-tech you need. This update includes a Quick Buy and Quick Post feature, so you can spend less time selling and even more time on the battlefield.

Deep customization! Choose a champion to aid your deck’s strategy and bring powerful abilities into battle. Build unique strategies by adding gems to cards to completely change their stats or keywords at the press of a button.

Competitive Ladder and Cash events! Climb your way up the ladder and earn gold, packs, and exclusive alternate arts. Qualify for one of our many cash events like the Cosmic Crown Showdown or the HEX Clash and win real money alongside fame, glory, and bragging rights.

On-demand tournaments! Join one of our many exciting gauntlet modes—like Draft, Sealed, or Evolving Sealed—whenever you like. These gauntlets let you play on your own time with prizes on the line. Play a game, set it down, and then return when you are ready for more.

Immersive Art! Our art team delivers jaw-dropping art with each set. Every card is a work of art—literally! Not to mention, we offer customizable sleeves, battleboards, and animated alternate arts, so you can be sure that each game of HEX will be a visual feast.

Best of all, it is completely free to make an account. Sign up today and get over 200 cards as well as your choice of five differently themed decks so you can dive straight in!

About HEX Entertainment

Hex Entertainment is headquartered in Lake Forest, California, and provides groundbreaking digital entertainment for serious gamers. Hex Entertainment started in 2013 with a simple premise: find “A New Way to Play.” This core value is the driving force behind a mission to re-invent digital collectables gaming. Hex Entertainment is a privately held company. For more information on Hex Entertainment, please visit www.hextcg.com or contact them at [email protected]. You can also follow them on social media at Twitter or Facebook.

Hex: Card Clash Launches for PS4 was originally published on Game-Refraction

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themonsterguys · 7 years

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Film Review: The Mothman of Point Pleasant (2017, Small Town Monsters) The Monster Guys

New Post has been published on http://themonsterguys.com/film-review-the-mothman-of-point-pleasant/

Film Review: The Mothman of Point Pleasant (2017, Small Town Monsters)

by D.C. McGannon & C. Michael McGannon, The Monster Guys

The Mothman of Point Pleasant (2017, Small Town Monsters)

Written, Directed, and Produced by: Seth Breedlove

Narrated and Produced by: Lyle Blackburn

Synopsis (from www.SmallTownMonsters.com): The documentary film looks to retell the Mothman legend through eyewitness testimony and the perspective of Point Pleasant citizens. The Mothman was first sighted in 1966 and sightings continued until around the time a bridge that connected the West Virgina town of Point Pleasant to the Ohio town of Gallopolis collapsed in 1967. The documentary will tell not only the Mothman stories but the entire thirteen month span between the first sightings and the bridge collapse.

Full Review by The Monster Guys:

Once again, Small Town Monsters delivers a triumph!

The Mothman, and the events surrounding Point Pleasant, West Virginia during the span of thirteen months between November 1966 and December 1967, is one of America’s strangest mysteries, still causing people to scratch their heads and question the reality of what happened to this day. As expected, Seth Breedlove and Small Town Monsters (STM) present to us a solid film, delivering their trademark core of quality storytelling born from rigid journalistic research in a sound, respectful manner. It is clear from their progression of films that Small Town Monsters is no one trick pony, but a company worthy of attention as they continue to release quality documentaries about the weird and bizarre.

From the opening frame, our immediate sentiment was that The Mothman of Point Pleasant, the fourth release from Small Town Monsters due June 2, 2017, didn’t simply raise Seth and his team to the next level of accomplishment. Instead, this documentary film about the elusive and eternally mysterious creature centered in and around Point Pleasant, skyrockets this young film studio through the stratosphere. It is, at once, and wholly, a new era of film making for Seth Breedlove and Small Town Monsters.

Seth (producer and director) stretches his filmmaking muscles and strengthens his storytelling chops by taking risks—serious risks that produce serious payoffs! In a world that so often seeks the next jump scare, cheap trick, and immediate thrill, Seth sticks to his guns as a master storyteller and allows the tale to tell itself—he simply and effectively gives it an interesting and engaging platform for you and for us to enjoy.

Overall, The Mothman of Point Pleasant presents us with the most coherent collection of Mothman sightings and events that we have seen so far. The film does well to avoid becoming top heavy by pulling every available story into the light, instead hitting on several key points and diving deeper into stories that have never been presented front and center about the events that took place in Point Pleasant. From encounters we had never come across in our own research of the topic, to rare gems such as old audio interviews, and the never before publicly seen video footage following the collapse of the Silver Bridge, the film shares with us small, but important details that are easily brought to light thanks to STM’s clear-cut method of presentation. Perhaps most importantly, The Mothman of Point Pleasant does well to ultimately raise a multitude of new questions in the case of the Mothman, while still satisfying the thirst for knowledge.

It’s a haunting tale to be sure, and it’s one that forever changed the lives of many people in Point Pleasant and the surrounding area. The genuineness of the people and their beloved town is a remarkable experience, and one that we hope to soon experience for ourselves in person. Seth’s vision for capturing the heart of the story shines through once more as he allows the people to tell their own story, in their own words. The eyewitness recounting and reliving of these events and experiences will send a chill up your spine.

Left to Right: Brandon Dalo (composer), Seth Breedlove (Writer, Director, Producer), and Lyle Blackburn (Narrator, Executive Producer)

In our opinion, the greatest special effects used in this film are the voice of Lyle Blackburn (Boggy Creek Monster), Brandon Dalo’s original score, and the visual illustrations and animations by Chris Scalf, Matt Harris, and Brandon Scalf. Enough can’t be said about Lyle Blackburn’s warm, yet engaging narration. Listening to Lyle share this story is like listening to a friend over a campfire, while simultaneously watching over your shoulder to be sure nothing is coming out of the tree line. As for Brandon Dalo’s musical masterpiece, well, if you haven’t been treated to his music yet, you’re missing out on a sublime audible interpretation. Brandon’s music is a story to itself. Add to those elements the chilling illustrations and animations by Scalf, Harris, and Scalf, which set apart from the oft disjointed and ill-inspired visual work in many documentary films, and you have a fully inspired, memorable viewing experience.

Small Town Monsters has placed us in the midst of a resilient people, surrounded by lush environment, and within the context of what is possibly one of the most important, if not challenging, monster tales in America today. Watching The Mothman of Point Pleasant is like watching a team of people dig up and open a time capsule from the mid-1960s, only to realize its contents is as relevant and impactful today as it was when it was buried at the foot of the Silver Bridge in 1967.

The Mothman of Point Pleasant does not settle for the common explanation, nor is satisfied with what has been given to us thus far about this cryptic story. Proving his willingness and ability to dig beyond the surface, Seth reaches deep and pulls elements, incidents, and answers out of these events that, until now, have been buried with that fictive time capsule. You will learn from this documentary—even if you believe you know the story of the Mothman—as much as you will be entertained.

What we are given is a stellar visit to Point Pleasant, revisiting a case that to this day baffles many, with a balance of substance and presentation that is hallmark to Small Town Monsters, which is crucial to getting to the heart of the story in an era of clickbait and videos that rely on chatter. The Mothman of Point Pleasant takes an approach that is uniquely different from previous ventures by Small Town Monsters, while continuing to pay respect to the facts—and the questions—and avoiding sensationalizing the very serious eyewitness reports. This film continues to build trust between those eyewitnesses and Seth and his team, as well as with their audience.

A stunning film, indeed.

In our opinion, The Mothman of Point Pleasant is the documentary film event of 2017—that is, of course, unless Seth and the Small Town Monsters team decides to one up themselves with their next release, Invasion on Chestnut Ridge, due out in October. Do these guys ever sleep?

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To learn more about The Mothman of Point Pleasant and other films by Small Town Monsters, please visit www.SmallTownMonsters.com.

Like Small Town Monsters on Facebook

Also, catch our in-depth interview with Seth Breedlove and Lyle Blackburn about The Mothman of Point Pleasant on The Monster Guys Podcast on our June 1st episode.

Listen to our previous episodes with Seth and Lyle on The Monster Guys Podcast:

Episode 032: Boggy Creek Monster & The Lizard Man with Lyle Blackburn

Episode 032.5: Small Town Monsters with Seth Breedlove

Like The Monster Guys on Facebook

Follow The Monster Guys on Twitter

#film review #Lyle Blackburn #Seth Breedlove #Small Town Monsters #The Mothman of Point Pleasant

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