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reportwire · 1 year

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The new normal on Twitter: watching it break | CNN Business

Late last year, Dan Sinker found himself in a “Groundhog Day” situation. When he would check his notifications tab on Twitter, Sinker, who has tens of thousands of followers, often saw the platform recommend the same weeks-old tweet from another user. As Sinker described the situation in one tweet in early December, “we’re back to November 7 in my mentions again.” Source link

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#business figures #companies #domestic alerts #domestic-business #elon musk #iab-computing #iab-internet #iab-social networking #iab-technology & computing #international alerts #International Business #internet and www #social media #Technology #Twitter

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101now · 1 year

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Elon Musk publicly mocks Twitter worker with disability who is unsure whether he's been laid off

New York CNN — Elon Musk has apologized after publicly scoffing at a Twitter employee’s uncertainty about whether he had been laid off in a recent round of cuts and speaking dismissively of the employee’s disability in a series of tweets Monday night. “I would like to apologize to Halli for my misunderstanding of his situation. It was based on things I was told that were untrue or, in some…

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petnews2day · 1 year

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'Fire-breathing demon' dog Ralphie returned to Niagara shelter again

New Post has been published on https://petn.ws/jd9a3

'Fire-breathing demon' dog Ralphie returned to Niagara shelter again

CNN — Will a fourth adoption be the charm for this seemingly unadoptable pup? Ralphie, a New York shelter’s adorable “jerk” dog, has been returned to the shelter again after his most recent (and unsuccessful) adoption. “Ralphie proved to be more than she could handle,” the shelter explained in an update posted to Facebook on […]

See full article at https://petn.ws/jd9a3 #DogNews #Accidents, #Animals, #BrandSafetyNsfAccidentsAndDisasters, #BrandSafetyNsfSensitive, #Companies, #DisastersAndSafety, #Dogs, #DomesticAlerts, #DomesticBusiness, #Facebook, #Fires, #IabComputing, #IabDogs, #IabInternet, #IabPets, #IabSocialNetworking, #IabTechnologyComputing, #InternationalAlerts, #InternationalBusiness, #InternetAndWww, #LifeForms, #Mammals, #MetaPlatformsInc, #SocialMedia, #Technology

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amniforn · 1 year

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Casey Anthony shares his version of events in a new docuseries. What do you want to know

CNN — Casey Anthony is back in the national spotlight more than a decade after being acquitted of murdering her 2-year-old daughter. In a new three-part docuseries airing on Peacock titled “Casey Anthony: Where the Truth Lies,” Anthony relays her version of what she believes led to Caylee’s death. Anthony never testified during his trial, it is therefore the first time that the public hears him…

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usaitbari · 1 year

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George Clooney has a simple strategy for being a star in the age of social media | CNN

CNN — George Clooney has a surefire way for staying out of trouble as a public figure in the age of social media: stay off of it. In a profile for the Washington Post published on Friday, the Oscar-winning actor said he manages to avoid too much exposure to today’s 24/7 media cycle by not engaging on those platforms, which he acknowledges would be problematic “if I have three drinks at…

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#celebrities #domestic alerts #domestic-business #domestic-entertainment #george clooney #iab-computing #iab-internet #iab-social networking #iab-technology & computing #international alerts #international-business #international-entertainment #internet and www #social media #technology

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entertainmentusanewstoday · 1 year

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George Clooney has a simple strategy for being a star in the age of social media | CNN

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#celebrities #domestic alerts #domestic-business #domestic-entertainment #George Clooney #iab-computing #iab-internet #iab-social networking #iab-technology & computing #international alerts #international-business #international-entertainment #internet and www #social media #technology

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suchananewsblog · 1 year

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George Clooney has a simple strategy for being a star in the age of social media | CNN

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ear-worthy · 12 days

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Defiant & Status Untraced Podcasts Premiere; 2024 IABC Upfronts Hosts Announced

In this article, we have a new politics podcast from a Brooklyn Dad. Then, a new true-crime podcast about a missing tech entrepreneur, and finally, the announcement of the hosts for the 2024 IAB Upfront in May where we'll hear about all the new podcasts coming our way.

If you're old like me, you can compare the "Upfront" to receiving the September new season issue of the TV Guide magazine and making sure you were the first in your family to read it.

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Audio Up, a leading podcast production company, has just released a new series featuring a devout member of the Democratic Party who boasts 1.3 million X (Twitter) followers, Majid Padellan. He is apparently known as Brooklyn Dad Defiant. (Yo, you talkin' to me?) On this new show, Padellan will talk to the political types and try to make sense of anything Donald Trump says, while repudiating MAGA political propaganda.

The podcast's producers note: "It is the place to come for those not only seeking answers, but the roadmap, engaging and educating listeners along the way."

The show will air weekly and began April 15th with the first guest Frank Figliuzzi who is the former Deputy Assistant Director of Counterintelligence for the FBI. The Defiant Podcast is out on all platforms now. Stream the first episode HERE.

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In 2016, survivalist and world traveler Justin Alexander went missing in the Parvati Valley while on a spiritual trek into the Himalayan Mountains.

While the circumstances of his disappearance point to murder, a chilling message he left behind throws everything into question: “I should return mid-September or so. If I’m not back by then, don’t look for me.”

Four years later, host and true-crime newcomer Liam Luxon is introduced to Justin's story and embarks on an investigation into the mysterious case.

Status-Untraced is a 10-episode journey that explores the secrets the Valley holds, the stones left unturned, and what really happened to Justin Alexander.

The show premiered on April 17, 2024, with the first two episodes. The following eight episodes will roll out weekly.

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The 2024 IAB Podcast Upfront is a must attend marketplace event that brings brands, agencies, and media buyers together with leading audio and podcast companies to explore podcasting’s ability to delight audiences and create superior marketing opportunities for advertisers.

Essentially, the Upfront is an event where podcast companies introduce new shows. In the broadcast TV world, it was when celebrities and execs announced their new fall schedule. Of course, no one cares now. But since podcasting is such a decentralized world with numerous podcast networks, finding new shows for eager listeners is like a needle in a haystack that's inside another haystack, that's...you get the idea.

The dual foundation of the event is a preview of new show content and a spotlight on the power of podcast hosts to command the attention of listeners and influence them in ways that enable meaningful and authentic alignment for brand partners.

The 2024 IAB Upfront will be hosted by YAP Media's Jenn Kutcher of The Gold Digger podcast and Rachel Rodgers of the Hello Seven podcast. Hala Taha, podcast host of the Young And Profiting podcast, is the Founder and CEO of YAP Media, an award-winning podcast production and social media agency for best-selling authors, top podcasters, influencers, and CEOs generating over $2M in revenue in its first year. YAP Media Podcast Network fuels the growth and monetization of network podcasts.

The 2024 IAB Upfront happens on May 9th in New York City.

#podcast #podcasting #true crime #politics

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brandboyz101 · 2 years

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7 Shocking Myths About Digital Marketing – Businesses Must Know

“Digital marketing offers umpteen possibilities for businesses to thrive in the online marketing arena.” Is this a fact or just another myth that you are hearing about digital marketing? Hard to decide! Right? Are there any aspects of the world that are devoid of myths? Well, everything looks like a cock-and-bull story because of misconceptions that get shrouded with false information. The facts we’re about to share with you all on myths about digital marketing will startle you!

In digital marketing, there are many myths that circulate around the world of online marketing, both in terms of content and practice. What’s more, businesses continue to believe these myths when they shouldn’t be, leading them astray in their digital marketing efforts and wasting their hard-earned money.

Digital marketing has evolved drastically over the last decade, with the number of marketing channels and platforms growing exponentially. While it’s important to be aware of and keep up with these trends, you may also find that misconceptions and myths about digital marketing are prevalent throughout the industry, making it difficult to discern what’s true and what’s false information.

In this blog post, we’ll dispel some of the most common myths about digital marketing in order to help you separate fact from fiction so that you can make informed decisions about your business’s digital presence in the future and get the most out of your marketing dollars.

Get The Inside Scoop On Digital Marketing Myths - Businesses Beware!

Myth #1: SEO has passed its prime

This is one of the most popular myths about digital marketing but it couldn't be more wrong. Search engine optimization (SEO) is still a very effective method of attracting traffic to your website. It's just not as easy to rank for keywords as it was before because Google has made its algorithm more sophisticated, which means that you need to try harder and put in a lot more effort if you want your site to rank high on the search engines.

For example, nowadays, there are many websites with similar content that are competing for the same keyword so for your site to rise above them in search rankings, you will need unique and original content as well as excellent social media skills.

Read: Most Effective Benefits Of Digital Marketing For Small Business

Myth #2: Organic social media posts do nothing for your business

The notion that organic social media marketing is ineffective is the next misconception on our list of digital marketing myths. You might think that your organic social-media posts do nothing for your business, but that couldn't be farther from the truth. Simply put, people are more likely to buy something from a brand they're following on Facebook or Instagram because they're familiar with it and trust what the brand has to say.

Additionally, when customers interact with your organic posts by commenting or liking a post, this signals to other users in the same network that you have great products. And let's not forget the number one myths of digital marketing--ads don't work. In fact, according to an IAB study on mobile display advertising effectiveness, 52% of ad viewers saw ads as 'honest and trustworthy’ and 89% said they wouldn't mind seeing more from those brands!

Myth #3: If you’re not on Facebook, you don’t exist

Myths about digital marketing exist because they are based on half-truths or generalizations that have become popularized. One such myth is that if you don’t have a Facebook page, you don’t exist to potential customers. There are many reasons why this simply isn’t true, not the least of which is the fact that Facebook can be inaccessible to various people for a variety of reasons (age, culture, and geography).

Some people even avoid the site entirely out of personal preference. Simply put, if you cater to your audience, social media will take care of itself. If it doesn’t seem like something that would benefit your business, then there's no need to do it.

Another way to combat this myth is by examining what your competition is doing with digital marketing: are they active on social media? If so, where? Which channels do they use most heavily? What content types do they post most often? If other businesses in your industry use these channels and content types successfully, then there's probably a reason for it - in which case you should consider following suit.

Myth #4: If you want leads, you need paid ads

One of the most common digital marketing myths that have been going around for years is about paid ads that are luring businesses down the wrong path. Paid ads have their own significance in digital marketing strategies but it isn't true that they are the only way to sow the seeds of leads.

In reality, business owners can generate leads with digital marketing without ever paying for ads. There are plenty of ways to get leads without having to pay for them, and one way is through content marketing strategies. By creating valuable content and sharing it with prospects in relevant places, you'll be able to gain their trust and interest over time.

As said, Paid ads can be a necessary component of your marketing mix, but they are not the only solution to generating leads. Advertising takes time and money, two things that many business owners are hesitant to spend until their marketing efforts start bearing fruit. So how do you generate quality leads without spending a lot of money on paid ads? Try this effective method!

A/B testing: A/B testing is an excellent strategy for determining which advertising message resonates with your audience. It allows you to test different variations of a single product or message and determine what gets the best response from your target audience.

Myth #5: There is no need to update your website since you built it

One of the most pervasive myths of digital marketing is that there is no need to update your website because you built it in the first place. People are afraid of trying to change anything because they don't know how to do so and are too busy managing other aspects of their business. However, if you're not updating your site then it's quickly becoming irrelevant and there will soon be nothing on it worth clicking on, which could lead to lost sales.

Without new information, visitors are going elsewhere in search of fresh ideas or they may never return at all. They've come to expect a high level of content and value when visiting any site; without changing anything or providing something that is current, you'll lose them in no time at all.

Myth #6: YouTube and video marketing don’t pay off

This is one of the most shocking myths about digital marketing. YouTube is a major player in the video-sharing game, with over 1 billion users and 300 hours of video uploaded every minute. With that many eyes on your content, it would be remiss not to take advantage.

YouTube video marketing also offers a host of free analytics tools that can help you track what's working and make adjustments as needed. It's also possible to buy ads on YouTube, which can make things easier if you're looking for quick ways to grow your audience or boost your brand awareness.

Myths of digital marketing are rampant, and by accepting them as truth, businesses endanger themselves. As businesses continue to grow and expand, it's important for them to stay ahead of the competition. In order to do this, they need to stop fixating on misconceptions that can be a hindrance on the way to success.

Also Read: How can online review management services aid your business

Myth #7: Email doesn’t work anymore

Last on the list of digital marketing myths is email marketing isn’t integral to a business’s marketing strategy anymore.

Digital marketing is not just about social media and blogging. Email marketing is on the rise in recent years because it’s a tried and true strategy that works. In fact, email marketing can be one of the most cost-effective ways to reach prospects and customers.

Emails are a great way to stay connected with your customers and build a community. It's easy to do, but you need to know how to make the email interesting enough for people to open it. You can use images, videos, or even a call-to-action button for people who want to go deeper into your business.

Conclusion

We hope this blog has helped you to understand the myths about digital marketing that are out there, and we want to remind you that it is not as simple as many people think. If you need help with your marketing plan, it is important to reach out and contact a professional agency who can assist you in creating a strategy.

Brandboyz can help you get started. We have a team of marketing experts that can help you craft a digital marketing campaign that drives results. Contact us today for more information about our services or how we can help your business whatever the size, budget, and goals!

#myths of digital marketing #digital marketing myths #myths about digital marketing

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reportwire · 1 year

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Sen. Mike Lee says his personal Twitter account was suspended | CNN Business

CNN — A personal Twitter account belonging to Utah Republican Sen. Mike Lee was suspended without warning or explanation, according to the senator. Tweeting from his official Senate account, Lee said he has reached out to Twitter “seeking answers.” “My personal Twitter account – @BasedMikeLee – has been suspended,” Lee tweeted. “Twitter did not alert me ahead of time, nor have they yet…

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#companies #domestic alerts #domestic-business #iab-computing #iab-internet #iab-social networking #iab-technology & computing #international alerts #International Business #internet and www #mike lee (politician)#political figures - us #social media #Technology #Twitter

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ranwellproductions · 2 years

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Target Your Target Market With Programmatic Advertising Philadelphia PA

Are you interested concerning the cost of Programmatic Advertising and marketing Philadelphia? This article will certainly explain the expense of buying advertisement area on ad exchanges as well as just how you can target your audience with programmatic marketing. In addition, you'll discover how you can utilize the Amanda Foundation as an instance to see just how using programmatic advertising can assist your organization. This nonprofit usages comprehensive audience targeting and also programmatic advertising and marketing to elevate understanding as well as funds for different reasons. Below are three reasons that this technique is so advantageous for nonprofits.

While the idea of programmatic advertising is reasonably straightforward, there are some difficulties to its implementation. For one, this type of advertising and marketing counts on enormous amounts of information and also advanced targeting approaches. Using such a system assists marketers acquire ad inventory a lot more successfully and also maximize their return on investment (ROI). It likewise entails a series of tools and services, consisting of a data management platform, demand-side system, as well as advertisement exchange.

The advantages of programmatic advertising and marketing are many. Initially, it enables advertisers to target very certain audiences utilizing a range of networks, consisting of search, social media, as well as display advertising. Second of all, it is a lot more cost-effective than traditional advertising and marketing methods, since it supports several advertisement exchanges and ad networks. Lastly, it enables advertisers to get to a larger variety of web sites and also target even more people at the same time. In addition, programmatic marketing is affordable as well as calls for extremely little added work.

An author uses an advertisement exchange to put advertisements on its web site. Publishers utilize an unique program called an SSP to provide their stock on an ad exchange. The SSP sends out information about the user's see to the publisher's website, which allows the ad web server to produce an advertisement request. The exchange after that compares the ad request with ideal advertisers. Advertisements are purchased in real time, when a visitor lots a site.

The procedure of purchasing ad space via an advertisement exchange is clear as well as allows the customer to bid better. Publishers can utilize this solution to purchase even more advertisement stock than in the past. These exchanges connect several websites with ad stocks and allow marketers to bid much more efficiently for the perceptions they require. The price of purchasing advertisement area in an ad exchange is lower than that of direct settlement with publishers.

To precisely estimate the price of targeting an audience with programmatic advertising and marketing Philly , it is essential to understand the variables that will certainly influence your invest. While programmatic advertising and marketing is an effective tool for marketing your organization, it is still important to recognize how much you can spend. The adhering to overview will certainly help you compute just how much you ought to invest in programmatic advertising and marketing. You must assign in between 5 to twenty percent of your gross profits for marketing. If your organization is brand-new to programmatic advertising, you can utilize the IAB's calculator to estimate your prices.

Initially, you should pick the budget you want to invest each day as well as your target market section. You will likewise have to pick your regularity capping settings and the kind of innovative to make use of. You must after that run split examinations to see which choice is best. While split screening is important to determine which variation of your ad is best, it is additionally necessary to run it at the advised proposal. This can figure out the high quality of your audience.

#Programmatic Advertising Philadelphia PA

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amniforn · 1 year

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Casey Anthony shares his version of events in a new docuseries. What do you want to know