A Dollar Tree location at Century Center in West Springfield, MA, featuring two different specimens of vestigial branding. In the photo on the left, Super Dollar Tree signage recalls a time of segmented branding (a topic about which I’ve written before), complete with a dollar sign in place of the letter S. The concept was a forerunner to the chain’s current conventional planogram, which back in its first growth spurt contrasted with the smaller selection of regular Dollar Trees. In fact, this store harkens so far back that despite carrying the “Super” prefix, it lags behind many newer Dollar Tree stores, sans-Super, that feature refrigerated and frozen sections, which this location lacks. Other locations featuring the Super Dollar Tree banner exist in the United States, but have not been comprehensively documented. Some other signs (at least all that came up on Google Images) do not begin with a dollar sign, but rather a regular S, and do not curve upward either. All new Dollar Tree stores only feature those two words, Dollar Tree, on their facades.
In the image the right, the retailer’s wordmark in its legacy font, and the company’s former slogan, “Where Everything’s $1.00”, below it. As I write this, I am reminiscing to a time when I went to a now-shuttered Chinese buffet a few doors down in this shopping plaza with my brother and our grandparent-like figures. As we waited for the place to clear up (yes, it was that busy), we walked to this very store, which I vaguely remember prominently featuring the “Where Everything’s $1.00” branding, complete with a more robust product offering, around a decade prior to 2020s inflation. Now, since the retailer increased its prices across the board to the $1.25 price point, this archaic facet of its corporate identity has been cleansed from stores. The powers that be have removed this branding from the storefront, but my attention gravitates toward the two leftmost panels of glass that, unlike the rest that allow for viewing into the store and for natural light to come in from the north, feature a black covering behind them to provide privacy for the small office space directly behind it. Speaking of which, they couldn’t have given the office staff at least a little window cutout with a blind for some view outside from the office? Also, yes, that is a silhouette of me taking the photo. Anyway, the pane of glass on the right has had the old branding blacked out, in a not subtle way, but the very leftmost one, for whatever reason, still remains vestigially branded with Dollar Tree’s vintage appliqué. This location, with its small amount of vestigial branding, reminds me of a Dollar Tree in East Greenbush, NY, that I visited shortly before the 25% price increase, which was straight out of the 90s (80s?) with its ancient “Everything’s $1.00” seriffed branding plastered everywhere inside the store and on its windows, and exterior signage in a narrow font that has also been done away with in new stores, replaced by carbon copy logo signage. Alas, even that old store has had all traces removed of its previous life as a true dollar store.
This is the Dollar Tree in Upstate New York, prior to renovation. Like, it went hard. Now the closest we get is a cartoon tree with the number one as its trunk, we all see through that shit DT, get your act together.
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My 5am person texted me last night and said, "Can we come in at 6 instead of 5? I have my other job tomorrow and I don't want to work a 10 hour day." ....Ok no? But I said I'd be in at 5 regardless but you do you.
So she texts me this morning and says, "OK I'll be in around 7 then."
GIRL WHAT.
I literally have 10 planograms to set in the next two days and now I'm here alone for two hours? Are you kidding me?
If you ever wonder why retail managers are such assholes, this is why. Like fuck corporations etc etc but there's a reason you're scheduled certain hours, and not coming in because you don't feel like it isn't ok. You're not fucking a corporation over, you're fucking over the people you work with. If you're sick or hurt or have personal shit going on that's one thing, but just not feeling like it isn't ok. You're a fucking grownup.
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Salesforce Consumer Goods Cloud vs. Regular Salesforce: What’s the Difference?
Research indicates that the majority of sales continue to take place through traditional retail stores. This means consumer goods companies need to step up their game in retail and connect better with customers. That’s why Salesforce, a leader in customer management solutions, has come up with Salesforce Consumer Goods Cloud. Implementing Salesforce Consumer Goods Cloud in consumer goods companies provides a smart way to manage products, plan retail strategies, and boost sales in stores.
In this article, we’ll check out the features of Salesforce Consumer Goods Cloud. We’ll also make a comparison of Salesforce Consumer Goods Cloud and Regular Salesforce in sales automation and explore the benefits of using Salesforce Consumer Goods Cloud for the consumer goods industry.
What Is Salesforce Consumer Goods Cloud?
Salesforce Consumer Goods Cloud is a suite of cloud-based software solutions tailored for companies in the consumer goods industry. It assists brands and retailers in managing various operations, improving customer experiences, and driving revenue by facilitating connections with retailers, distributors, and customers. By integrating industry-specific features with the capabilities of Salesforce CRM software, this Cloud Computing solution streamlines processes and enhances productivity across the entire business, from customer management to supply chain operations.
What Are The Features Of Salesforce Consumer Goods Cloud?
Here are the features of Salesforce Consumer Goods Cloud that make sales automation and data management easier:
Intelligent Insights with Einstein AI
Leveraging Einstein AI, Consumer Goods Cloud provides valuable insights into consumer preferences and market trends. This intelligent technology assists sales teams by suggesting complementary products, anticipating customer needs, and offering effective communication strategies to drive sales growth.
Effortless Mobile Order Capture
Representatives can seamlessly capture orders using mobile devices with Consumer Goods Cloud. This feature enhances in-store sales efficiency by allowing representatives to interact with customers while recording orders in real time, eliminating manual paperwork.
Seamless Integration with Salesforce Cloud Ecosystem
Consumer Goods Cloud seamlessly integrates with other Salesforce platforms, such as Sales Cloud, Service Cloud, and Marketing Cloud. This integration facilitates smooth data management like sharing and collaboration across departments, optimizing operations, and delivering a cohesive customer experience.
Tailored Store Layouts for Enhanced Productivity
Retailers can customize store layouts based on different categories and segments with Consumer Goods Cloud. This customization optimizes the shopping environment, improving the overall customer experience and driving productivity throughout the customer journey.
Difference Between Salesforce Consumer Goods Cloud And Regular Salesforce
Now, let’s explore the difference between Salesforce Consumer Goods Cloud and Regular Salesforce to help you understand their contrasting features and functionalities:
In-Store Audits
Salesforce Consumer Goods Cloud equips field representatives with specialized tools for efficiently capturing real-time in-store conditions like shelf placement and inventory levels. While Regular Salesforce allows capturing such data, it may lack the streamlined integration seen in Consumer Goods Cloud.
Retail Execution Monitoring
Consumer Goods Cloud offers dedicated tools for planning and tracking retail execution tasks, such as promotional displays and competitor analysis. Regular Salesforce, however, typically requires significant customization to handle these specialized retail tasks effectively.
Digital Merchandising
Consumer Goods Cloud utilizes AI-driven image recognition for shelf analysis to ensure planogram compliance, offering advanced digital merchandising capabilities. Conversely, Regular Salesforce may lack native support for such detailed digital merchandising functionalities.
Virtual Store Walkthroughs
Consumer Goods Cloud enables virtual store assessments for remote teams to seamlessly review store conditions. While Regular Salesforce may allow storing pictures or videos for store walkthroughs, it might lack the same level of integration or functionality.
Tailored Account Planning for Retail
Consumer Goods Cloud provides a tailored account planning environment aligned with retail and CPG KPIs, catering to retail-specific needs. In contrast, Regular Salesforce offers generic account management capabilities, necessitating additional customization for retail-specific requirements.
Automated Inventory Reordering
Consumer Goods Cloud integrates with ERP systems to automate inventory reordering based on real-time field data, streamlining inventory management. However, Regular Salesforce, while offering some inventory management capabilities, may lack the same level of tailoring for retail and CPG needs.
Trade Promotion Management
Consumer Goods Cloud facilitates the planning, execution, and monitoring of promotional activities, offering specialized trade promotion management features. Regular Salesforce may lack inherent support for such specialized retail promotional activities.
Specialized Retail Analytics
Consumer Goods Cloud provides pre-built dashboards and analytics tools tailored for the CPG and retail industry, offering insights into metrics like out-of-stock rates and planogram compliance. Regular Salesforce may not offer standard analytics specifically tailored to retail-specific metrics.
Retailer-Specific Marketing Campaigns
Consumer Goods Cloud allows initiating retailer-specific marketing campaigns based on in-store conditions or behavior, offering seamless integration with retail execution and planning. Regular Salesforce, while capable of managing marketing campaigns, may lack straightforward integration with retail-specific processes.
Conclusion
In conclusion, the comparison of Salesforce Consumer Goods Cloud and Regular Salesforce in sales automation reveals the specialized advantages that Consumer Goods Cloud offers for the consumer goods industry. From tailored account planning to advanced digital merchandising and automated inventory reordering, the features of Salesforce Consumer Goods Cloud provide a comprehensive solution tailored to the unique needs of retail businesses.
For businesses looking to leverage the full potential of Salesforce Consumer Goods Cloud, partnering with a certified consultant like Manras can make all the difference. With our expertise and experience in implementing Salesforce solutions, we can provide invaluable guidance and support to ensure a seamless transition and maximize the benefits of Consumer Goods Cloud for your business.
Read More: https://www.manras.com/salesforce-consumer-goods-cloud-vs-regular-salesforce-whats-the-difference/
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