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Genies’ PAC-MAN NFTs Look Good Enough to Eat
In May 2021, avatar tech firm Genies partnered with entertainment giant BANDAI NAMCO to launch a series of PAC-MAN NFTs. These non-fungible tokens, unique collectables, utilize the vintage arcade game’s ground-breaking and colorful design aesthetic to bring PAC-MAN into the digital world. The project, which featured contributions from digital artists including Gabriel GG, NFN Kalyan, Defaced, Baugasm, Cory Van Lew, and Render Fruit, featured a series of PAC-MAN helmets: avatar-wearable NFTs for purchase and use in digital spaces. Six helmets, one designed by each of the artists, were released, as well as a classic piece inspired by the original game. In addition, a last art piece featuring a Genies avatar wearing a PAC-MAN helmet and being chased by one of the game’s ghost antagonists is available. The wearable NFTs can be sported by Genies avatars that can then be used in various social media, messaging, and game apps that work with the Genies platform. This list includes:
Giphy
iMessage
Instagram
Facebook Messenger
WhatsApp
And more.
PAC-MAN Wearable NFTs
This Genies x PAC-MAN collaboration, released via the avatar wearable NFT marketplace OpenSea is the last in Genies’ series of NFT releases made on other problems. Going forward, they will be making their wearable NFT drops on their own marketplace, where fans and collectors can engage with the games, teams, artists, and other IPs that they support while expressing their digital identity in unique ways. Genies is collaborating with NBA Top Shot’s Dapper Labs, also an investor in Genies’ recent $65 million round of funding, to build its new NFT marketplace. Perhaps Genies Asia will partner up again with BANDAI NAMCO to sell another set of NFTs supporting another classic gaming IP: SoulCalibur, Dark Souls, Digimon, or one of their many other successful franchises. Fans can express their devotion to the world in this capacity, advertising their love for the game in a completely new medium.
The views, thoughts, and opinions expressed in the text belong solely to the author.
Source: https://hypebeast.com/2021/5/pac-man-wearable-nft-genies-avatar-exclusive
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Best Credit Card for NBA Fans | Cavaliers Card By Cardless
Wondering which is the best credit card for NBA fans? Cardless offers an amazing product for one special group of basketball supporters.
What’s the Best Credit Card for NBA Fans?
If you are an avid basketball fan or parent to a child deeply immersed in the sport, you may be wondering ‘What’s the best credit card for NBA fans?’ The answer is, ‘Depends on your team’.
The National Basketball Association has 30 teams. Twenty-nine of these are based in US cities, with the 30th, the Raptors, located in Toronto, Canada. The NBA is the world’s premier men’s basketball league. It was founded in 1946, and is one of the top three most valuable professional sports leagues in the world, after the National Football League and Major League Baseball. In approximate order of their admittance to the NBA, the teams that currently play are:
Boston Celtics
New York Knicks
Golden State Warriors
Sacramento Kings
Detroit Pistons
LA Lakers
Philadelphia 76ers
Atlanta Hawks
Washington Wizards
Chicago Bulls
Houston Rockets
Oklahoma City Thunder
Milwaukee Bucks
Phoenix Suns
LA Clippers
Portland Trail Blazers
Cleveland Cavaliers
Utah Jazz
Indiana Pacers
New York Nets
San Antonio Spurs
Denver Nuggets
Dallas Mavericks
Charlotte Hornets
Miami Heat
Orlando Magic
Minnesota Timberwolves
Memphis Grizzlies
Toronto Raptors
New Orleans Pelicans
Why Get A Rewards Credit Card
Being a basketball fan is expensive. Between season tickets, merchandise, subscriptions to streaming services, and travel to games, the costs of rooting for your favorite team can add up to thousands per year. To get to an NBA game, you have to buy tickets. Once you're inside an NBA arena, you still might want to spend some money on concessions, and perhaps a hat, a sweatshirt, or a piece of memorabilia. Whether your seats are in the “nosebleed” section or courtside, the fan experience costs add up.
A rewards credit card offers an opportunity to recoup some of your spend in the form of cashback, discounts, and/or special items and gifts. Credit card rewards come in different forms, but they all provide a benefit for using your card more. The value of the rewards you earn and the types of purchases that earn rewards can vary by credit card. You might earn a flat rate of rewards on all your purchases. Or, you also may earn rewards in different amounts based on different categories of spending. If you have good credit, pay off your balance each month, and are comfortable with the terms, a reward credit card can help enrich your NBA fan experience.
Thinking of the NBA fan experience, you could earn higher rewards for purchases related to your favorite team. For instance, the Cavaliers card by Cardless gives you bonus points on all Cavs purchases, such as season tickets, single-game tickets, merchandise, and concessions.
What To Look For in a Rewards Credit Card
When considering a rewards credit card, you ought to think about what you are going to use it for. A card that gives extra cash back on gasoline purchases is more valuable to a contractor who drives 50 miles a day to visit their clients than it is to a freelancer who works from home. Someone who eats out at restaurants three times a week will find more use in a card that offers cash back on eating out than someone who infrequently goes to restaurants. That said, not all cards offer cash back. Some offer points that can be redeemed for things like air travel, or other travel expenditures like restaurants and hotels. Make sure that you are positioned to get the most value out of your card, and that the rewards are commensurate with the fees for the card.
Another factor to consider when looking for the best rewards credit card is the annual fee. You can find plenty of rewarding credit cards that won't charge you for the privilege of carrying them.
What Is the Smartest Way to Use a Credit Card that Offers Rewards?
Unfortunately, because different people have different financial situations and needs, there is no universally amazing rewards credit card. That said, there are some generally solid rules of thumb to get the most out of your rewards card.
Use frequently, pay off frequently: Your card shouldn’t dramatically change your spending habits. But if you can get rewards for spending that you would ordinarily do, it only makes sense to charge it to your card. The important thing is to pay off the credit as soon as possible. Interest charged on your balance will quickly wipe out any advantage the rewards can provide.
The right card for the right place and time: So long as you’re not facing huge fees or penalties, there’s often little reason not to have multiple cards open, in the interest of maximizing your rewards. For example, use the card that gives the best cash back for groceries while you’re at the grocery store, and the card that is better for gas at the gas station.
Know what you’re getting: There are often hidden bonuses that cards have that they don’t advertise as readily. Research what you’re entitled to, and don’t forget that payment networks (e.g. Visa and Mastercard) also have bonuses and perks beyond what the card issuer offers.
How To Apply for a Rewards Credit Card
Applying for a credit card is typically straightforward. Indeed, if your financial activity makes it look like you’re in the market, you may have financial service providers beating down your door with pre-approved offers for cards. Find the rewards card with the bonuses that you desire (such as extra points in the categories of your choice, or double cash back from certain vendors such as team pro shops). The most common way to apply for rewards credit cards today is through the financial service provider’s website, though some also offer application options via phone or through their apps.
Credit Cards for Sports Fans
Cardless offers a highly exclusive credit card to Cleveland Cavaliers supporters, with a cash back rewards program catering specifically to the interests of Cavs supporters. For example:
Our card offers a flat 10% off at the Cavs’ team shop.
Holders earn five times the normal rewards points on Cavs season ticket purchases and streaming services.
We also offer three times the normal rewards points on other Cavs tickets, as well as dining, groceries, and delivery.
Everything else is eligible for our normal rewards points provision.
Card holders who spend over $1,000 on qualifying purchases within the first 3 months of opening an account with us will receive a Cavs jersey in their size (terms apply).
Rewards points can be favorably applied to team gift cards, put towards statement credits, or even converted into charitable donations to the Cavaliers Community Foundation. You can also redeem your points for exclusive rewards such as team-signed items, meet & greets with your favorite players, or being an honorary bench-warmer.
Why Is Cardless Different?
A lot of credit card issuers like to sway people with flashy, up-front promises without much substance to the rewards cards behind them. Then they nickel-and-dime them with hidden rates and fees, annual fees, and the like. Cardless is not one of those card issuers. We offer this option to select sports fans with the goal of providing an exceptional service to enrich their relationship with their favorite team. Do you have the right credit score? Do you want to earn 3% cash back/3 times the reward points per dollar spent on Cavs tickets or multiple other purchase categories? Our card will grant you opportunities to support and interact with your team that no other card provides, all while receiving compensation comparable to many other competitive financial products. Apply for yours today!
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Wearable NFTs
Wearable NFTs (non-fungible tokens) are the talk of the town, if by town you mean the burgeoning Metaverse that is evolving out of the various online hubs and marketplaces. Every day it seems new headlines are being made by people dipping their toe, or just cannonballing, into the fresh new waters of wearable digital art for the virtual world. And why shouldn’t they? If there’s one common thread between all of these stories, it’s that the denizens of the Internet love scarce digital assets and will pay through the nose to get their hands on them (so to speak).
Wearable Virtual Collectibles
Genies is one of many tech firms working with fashion designers, 3D artists, and other creatives to create digital wearable NFTs. One of their recent ventures was a collaboration with video game and entertainment giant BANDAI NAMCO, as well as a number of talented digital artists. Genies’ NFTs can be worn on their customizable avatars in compatible games, social media, and personal messaging apps. IMVU also worked with a group of artists and designers: G***y Sport, Mowalola, Freak City, Mimi Wade, BruceGlen, and My Mum Made It, to provide wearable NFTs for users to sport. These high fashion IMVU-created digital wearables for avatars (including rhinestone-studded handbags and silk ties) are available through OpenSea, for use exclusively on IMVU’s platform. Genies will be premiering their own NFT marketplace later in 2021 for enthusiasts to buy and sell wearable NFTs through.
The views, thoughts, and opinions expressed in the text belong solely to the author.
Source: https://hypebeast.com/2021/5/pac-man-wearable-nft-genies-avatar-exclusive
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Genies Partnerships
The list of avatar tech company Genies’ partnerships has expanded considerably of late. From sports associations to fashion brands to video game companies, the young tech company has been reaching out in order to expand its reach. This has been a particular priority ever since it updated its software development kit in October 2020. Genies, of course, is no stranger to high-profile partnerships. It grabbed attention and headlines when it broke new ground as the avatar agency to the stars, including Shawn Mendes, Justin Bieber, Cardi B, and Rihanna, among others.
Genies Partners with Gucci & Giphy
Two of Genies’ first SDK partners are Gucci and Giphy, the image hosting platform that specializes in .gifs, animated loops that millennials and Gen Z alike love to use in message threads, social media comments, and the like. The partnerships have different goals, however. Giphy aims to use Genies avatars in gifs so as to make it easier for Giphy users to create their own content. The combination of Genies easy-to-use avatar creator and one of the internet’s premium image distribution networks was a no-brainer for Genies’ execs. Gucci is working with Genies to sell digital goods: branded 3D models of their iconic clothes and accessories, as well as items invented solely for the platform. Genies users can purchase these items for their digital avatars to wear, further customizing their digital identities.
Genies Partners with Unity
Genies distinctive 3D avatars are designed using the Unity game engine common across mobile games. Unity’s ubiquity in gaming and especially VR and AR was a huge factor in why Genies gravitated towards the platform.
Working with BANDAI NAMCO Entertainment Inc
Having expanded to Japan, Genies has quickly established a partnership with video game giant BANDAI NAMCO. The combination of BANDAI NAMCO’s formidable library of much-loved IP, and the potential for digital goods and cross-promotion with Genies’ stable of celebrity talent has massive potential, a reality that was quickly realised by both sides of the partnership. BANDAI NAMCO has been instrumental in Genies opening their second Japanese office in Tokyo.
NBPA and Leading Avatar Company Genies Court Each Other
Finalized at the beginning of 2020, this sports partnership meant that all NBA players can use Genies to fulfil their brand partnership obligations without needing to be present for shoots or production work. In return, Genies users can clad their virtual portable identities in apparel representing their favorite basketball players, as well as mimic their favorite players’ celebrations and branded phrases.
The views, thoughts, and opinions expressed in the text belong solely to the author.
Source: https://dot.la/genies-2648412693.html?utm_campaign=post-teaser&utm_content=3hgmwt7d
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Genies CEO Akash Nigam Spotlights the Relationship Between Founders and Mental Health
A topic that is rarely talked about is the relationship between founders and mental health- but Genies CEO Akash Nigam is trying to change that. Awareness of mental health issues is finally beginning to take off in society. It is estimated that as many as 1 in 4 American adults suffers from a diagnosable mental disorder. With that in mind, you would imagine around 1 in 4 startup founders to also experience mental health challenges. Would it surprise you to learn that an astonishing 72% of entrepreneurs self-reported mental health problems? Not only that, 19% of company founders directly attribute their mental illness to their choice to found a company. Akash Nigam is one of those 72% who has identified an issue and struggles with a mental health condition while running his avatar tech company, Genies. But he is unwilling to feed the toxic culture of silence around these issues that compounds the dangers of mental health woes. As far as Akash is concerned, the more CEOs are prepared to share that they suffer from depression, anxiety, imposter syndrome, and other such issues, the less of a stigma there will be.
The Dangers of Mental Health Challenges for Startup Founders
There have been times when the pressures of being a startup founder have been too grave to bear for some. Founders have stepped down in order to have more time to address their mental health. Tragically, several founders suffering from mental illnesses have taken their own lives, such as Aaron Swartz, co-founder of Reddit, and Jody Sherman of Ecomom. Founder CEOs skew younger than average for CEOs, and are more psychologically vulnerable, especially to depression. The conditions that young entrepreneurs typically expose themselves to: lack of sleep, chronic stress, and poor diet provide perfect conditions for mental illnesses to develop.
Startup Founders Can’t Afford to Ignore Mental Health
Startup founders may have justifiable fears about the prejudice of others such as major investors and board members impacting the success of their business if they are open about the mental health challenges they face. However, they should definitely avoid trying to sweep their struggles under the rug entirely. Untreated mental health disorders can lead to dangerous judgment errors that can easily be disastrous for a nascent company. Paying attention to your mental health state, and when things seem wrong, seeking professional help for diagnosis and treatment, whether that be therapy, medication, lifestyle changes, or a combination, is a wise decision to avoid business disasters and preserve your personal wellbeing.
If you or a friend are in a situation where chronic stress, sleep deprivation, or poor diet may be contributing to a decline in your mental health, Akash thinks it is important for you to find someone that you feel comfortable talking about your problems with. “We’ve been living in an internet era where mental health has been stigmatized, and one of the most I think, underrepresented discussions, and it's only recently that people are starting to come out with their struggles and start to really understand the negative impacts of it all,” said Nigam. He hopes that his platform, an avatar creation app that is creating new digital environments and economies for users’ virtual personas to occupy, will be useful in facilitating means for people to have these important conversations about their mental health in a way that feels safe.
The views, thoughts, and opinions expressed in the text belong solely to the author.
Source: http://avatars.genies.com/akash-nigam/
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Victor Oladipo Talks Genies Investment, Final Year Of Indiana Pacers Contract
Indiana Pacers All-Star guard Victor Oladipo called 2020 the year of change, and it certainly is for almost all of us out there.
But change truly and abruptly began for the 28-year-old on Jan. 23, 2019, when he ruptured a quad tendon in his right knee and was forced to miss over a calendar year of NBA action. During that time, there was a period of two or three months where Oladipo said he couldn’t really move or do anything as he was rehabbing his knee. So he decided to spend some time focusing on things outside of basketball including investing, which he didn’t plan on going into until late in his career. The Indiana University product had some unplanned time on his hands, so he took some phone calls, met with interesting business leaders and put money in some interesting companies.
One of those most recent ventures is a six-figure investment in avatar company Genies, which has a large list of celebrity endorsers and investors including Russell Westbrook, Carmelo Anthony, Kyrie Irving and Devin Booker on the basketball side, music superstars like Shawn Mendes, Offset and A$AP Rocky and industry and financial power players like CAA and Breyer Capital.
On a Monday phone call, Oladipo spoke at length about how important the concept of communication is to him and how it impacts different relationships from all walks of life. Kids are all drawn to their phones or iPads and different emojis and avatars are now globally ubiquitous, he said, something people of all ages can relate to.
“With my genie, they’re drawn to it because it looks just like me and wears the same clothes I wear,” Oladipo said.
A two-time NBA All-Star, Oladipo said that he’s all about helping people and being passionate about what he loves and that Genies was a natural partnership for him.
“The people who back it are great men, great people, so I think good things are going to happen because of that,” he said. “But also I think it has the ability to touch different crowds, genres, spaces, different people of different ages. So when you have something so unique yet so relatable, I feel like special things happen.”
Read this on Forbes Magazine
https://www.forbes.com/sites/shlomosprung/2020/09/24/victor-oladipo-talks-genies-investment-final-year-of-indiana-pacers-contract/#3378eda57cd4
#Genies#genies sdk#victor oladipo#technology#avatar#digital avatar#animated avatar#sports avatar#avatar agency
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Digital Avatars to Replace Audiences at Sporting Events
Have you heard about the plan for digital avatars to replace audiences at sporting events across the United States and beyond? With the coronavirus pandemic situation being what it is, professional sports leagues have been forced to pivot from their traditional game model of teams playing in front of thousands of avid fans. Leagues such as the NBA, MLB, EPL, MLS, and more have adapted the stadium and also the fan experience to try and mitigate the impact of social distancing.
Professional Sports and Social Distancing
Many sports leagues are using video footage of people in the ‘audience’ while their games are being played. MLB teams such as the LA Dodgers, infamously, use cutouts of team fans in their empty stadiums. Another solution exists, though: augmented reality, making use of advances in avatar technology and 3D modelling. What if the leagues replaced potted footage of people watching the game with, instead, digital avatars? Several leagues seem to be pivoting to this kind of a solution. The NBA is collaborating with Microsoft Teams to create a solution where a fan’s image is segmented and their head and shoulders superimposed over a seat in the stands. While this is a step forward from uncanny cardboard cutouts, it is still less than ideal, and there are many places that technology can go with the tools already at its disposal.
Avatar Technology and Live Sports Games
Video games such as Animal Crossing and apps such as Genies have been perfecting the art of creating fun, individual, expressive avatars for exploring their virtual worlds. Now, however, might be the perfect time for them to cross into the real world and give sports fans a way of conveying their excitement, support, and enjoyment in real time while they stay at home. Fully animated avatars can be projected into the stands for a camera to pick up while live streaming sports footage, so that fans can emote in response to their team’s plays, respond to other fans’ passion, and create a more engaging atmosphere for both themselves and the watching fans. Genies is one company well situated to contact sports leagues about an enterprise such as this: Genies has strong ties with players from many of the United States’ biggest leagues. Is this notion the way forward for a compromise between fan engagement and health and safety of stadium staff and teams? With the NCAA season underway, and the NFL season due to start, this could be a big step forward for both leagues.
The views, thoughts, and opinions expressed in the text belong solely to the author.
Source: https://www.fox5dc.com/sports/nba-and-microsoft-enabling-people-to-be-virtual-fans-at-games-with-digital-avatars-amid-pandemic
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TikTok/Microsoft Deal and the Future of Social Profiles
Tech companies throughout the world, but especially in the US, are on tenterhooks watching the potential TikTok/Microsoft deal and the future of social profiles. President Trump has made no secret of his desire to ban TikTok from operating in the United States, and the Department of Defense already issued advisories way back at the end of 2019 to the branches of the Armed Forces, a step backed up by the Senate’s recent bill banning TikTok on all government agency devices. While argued by the White House to be in the name of national security, the move to marginalize TikTok has been greatly criticized by the Chinese government. Microsoft has waded into this political maelstrom, with the intention of grabbing a piece of the pie for themselves.
Why Microsoft Wants TikTok
Over the past decade or so, Microsoft has oriented itself as the
‘business’-focused big tech brand (with the exception of its ailing XBox property). Microsoft wants the data from the estimated 800 million-strong userbase that TikTok boasts. Microsoft has pedigree in using user data from services such as Xbox Live to improve its future offerings. It has been speculated that Microsoft is working on a TikTok deal in order to be more of a presence in younger generations’ lives: while at school, US children are likelier to use Chromebooks, iOS devices, and Android, with Google Docs fulfilling their work application needs. They may never interact with a Microsoft product until entering the workplace, or possibly not even then as workplaces adapt to the skillsets of their younger members. TikTok represents an opportunity for Microsoft to market its products to Gen Z, and build a culture around the social media platform. TikTok video services can potentially compete with Amazon’s Twitch and Google’s YouTube in terms of game streaming, making TikTok stars of prominent Xbox players. TikTok’s AI and AR experiments could also augment Microsoft’s own projects. It is possible that a greater focus on AR will provide opportunities for avatar building apps like Bitmoji or Genies to integrate with the expanded platform.
The Biggest Problem with Microsoft’s Fractured TikTok Deal
Microsoft isn’t bidding for a global takeover of TikTok. It is only interested in purchasing the app’s operations in four countries: the US, Canada, Australia, and New Zealand. Nobody is sure quite how social networks are supposed to split up operations in different countries, and especially considering the national security concerns alleged by the United States government, it seems an unusual coincidence that these 4 countries make up the majority of the Five Eyes intelligence-sharing pact, with the UK the only member nation not included. Regardless of the confusion around the timing, configuration, and even legality of this buyout, Trump has instituted a ticking clock on the deal with his executive order. The 100 million American TikTok users will find themselves separated from their beloved app on Sept 15 if a deal is not reached by ByteDance for another, non-Chinese company to take control of American operations.
What will happen to the social media world in the event of a deal being reached? Will digital avatars have a greater swing in a world where TikTok and Xbox Live are merged? What influence will avatars have over the personal experience of TikTok users? Depending on how the chips fall, this could either be another giant leap in the direction of the Metaverse, or a warning shot across the bow of Facebook and Twitter by an administration increasingly fed up of what it interprets as social media’s fundamental bias against GOP messaging.
The views, thoughts, and opinions expressed in the text belong solely to the author.
Source: https://www.bloomberg.com/opinion/articles/2020-08-03/tiktok-could-be-the-deal-of-the-decade-for-microsoft-ceo-nadella
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Fashion Brands and the Digital World
The concept of digital fashion is taking off in many ways, but one of the most interesting partnerships is the one between Gucci, a century-old mega-brand with a value of $17.6 billion, and Genies, a tech startup founded in 2017 that’s gathered $25 million in funding and has Bitmoji in its sights. Gucci is conducting multiple experiments with the digital space and Gen Z, its savviest inhabitants. These dabblings have earned it acclaim from other luxury brands that are still scrambling to figure out their digital strategies. It’s clearly yielding dividends, considering its value rose by 70 percent between 2019 and 2020 and has doubled its revenue over the past four years. For a luxury brand, its ability to draw sales from the millennial and Gen Z generations, demographics increasingly eschewing luxuries in favor of cheaper options, such as ‘fast fashion’, is notable: 62% of Gucci’s sales in 2018 were attributed to under-35s.
Digital Fashion
The goal of Gucci is not necessary to establish a foothold as a ‘tech-first’ brand. They want to invest in eCommerce, display their sustainable credentials, and reorient their lines to fit the tastes of contemporary streetwear culture. As the COVID-19 pandemic has hit people hard in the wallets and reduced opportunities for showing off outfits, though, eCommerce opportunities have been drying up. In March 2020, online revenue for apparel was down 11 percent year on year, while general online revenue was up by 50 percent. However, this is not a sign of people losing interest in the fashion industry, simply of those energies being redirected into digital channels. The massive surge of interest in apps and games such as Animal Crossing: New Horizons has been driven by the fashion-conscious, and brands have reciprocated in kind. The lifestyle brand 100 Thieves made its inventory available to wear in-game for Animal Crossing players.
Genies is another app that provides digital clothing options that users may not have easy access to. In this way, young fashion enthusiasts can enjoy mixing and matching designer clothing, stretching their fashion design muscles and undergoing digital transformations that would be impossible in brick and mortar spaces.
Genies Avatars and Digital Fashion
Genies CEO Akash Nigam and co-founder Evan Rosenbaum set out to create the most intelligent and dynamic avatars on the market. By reaching out to brands such as Gucci, they have given their app Genies an expanded social media platform and legitimacy in the eyes of their users.
This symbiotic relationship could expand to other fashion companies in the future. Louis Vuitton? Chanel? Armani?
Source: https://www.thedrum.com/news/2019/08/08/inside-gucci-s-gen-z-bet-avatars-the-latest-chapter-luxury-s-digital-epiphany
The views, thoughts, and opinions expressed in the text belong solely to the author.
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Built a VR simulator to practice cutting my wife’s lockdown hair. Nailed it?
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Why the Genies SDK is Huge For New Apps
Source: https://techcrunch.com/2018/11/19/genies-avatars/
Do you know what the Genies SDK is yet? Millions of users have downloaded Genies, and built their very own digital avatars-- but the company behind the popular avatar app has another pillar to its strategy. Its SDK (software development kit) is being honed by app co-founder Evan Rosenbaum, with the goal of revolutionizing the virtual world and the way the world thinks about digital identity in the 21st century. Over the next decade, the reasoning at Genies goes, everyone will be building their digital presence with the same kind of care and attention that people use in real life. The advantage of ‘virtual reality’, of course, is that we are not limited in the same ways that our bodies are. Virtual space is more accessible and more mutable than ‘meatspace’.
For a fee, other app developers can gain the benefit of Genies’ personalized avatar system, with its voluminous library of attire, facial expressions, and digital animations. Integrating Genies into chat apps, stickers, augmented reality, animations, even games, can add new dimensions to an app.
H2: The Next Step of Avatar Technology
Genies CEO Akash Nigam has been vocal about what he sees as “the next wave of communication through avatars where people feel comfortable expressing themselves.” Instead of just another app, Genies is now an avatar services company. It has added functionality to the likes of Facebook Messenger, WhatsApp, and iMessage, with expressive animations accessible through those apps’ keyboards. Genies’ SDK also gives the app a means of competing with SnapChat’s Snap Kit for building Bitmoji into their keyboards. Genies’ appealing, expressive style puts it head and shoulders above its more anodyne, generic looking competitors, such as Facebook Avatars or Apple Memoji. Through partnerships with brands such as Gucci, Genies has given itself distinctive style and credibility as a means of creating a unique digital representation of oneself that not only looks like the user, but a cooler and more stylish version of the user.
The views, thoughts, and opinions expressed in the text belong solely to the author.
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“POS came to be like most other songs I make. I sat down to make music with a guitar lead in mind and built the track from there. The message of the song kind of just poured out of me, It came from a place of self hatred and feeling like I’m not living to my full potential or being unable to get there or even lying to myself that there’s a better me out there that I could Achieve. It also touches on the relationship side of things and how that feeling can effect the other person in the relationship. I talk about how I am emotionally unavailable and I have a certain lack of care because I am consumed by feeling like a POS. This was one of the easier songs for me to make as I feel like it’s kind of my most vulnerable state as well as my most natural state. I think of POS as like my anthem song and I’m proud to say that I’m nowhere close to perfect.” https://popmuzik.se/105196/jack-boyd-pos/
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The life of a modern-day celebrity can be a demanding one. But the avatar app Genies is sharing the load through innovative use of its platform. After creating bespoke avatar versions of prominent celebrities, the team behind the app has taken to setting them up with opportunities for advertising, sponsorship, and branding that utilizes their digital likenesses. This world-first avatar agency adds a new dimension to celebrities’ relationship with social media. Genies’ client list includes talents such as:
Rihanna
Marshmallo
J-Lo
A$AP Rocky
Kyrie Irving
Soulja Boy
Quincey Jones
Pink
Blink 182
Shawn Mendes
The Chainsmokers
Source: https://www.hollywoodreporter.com/rambling-reporter/genies-launches-standalone-avatar-agency-represent-digital-versions-celebrities-influencers-1209392
We’ve been able to digitize talent and represent them, providing unprecedented deal flow.
—Genies CEO, Akash Nigam
Genies has mobilized quickly to meet an organic demand for greater agency with the digital versions of public personae. Brands looking for relevant and influential talent can come to the agency, and celebrities and influencers looking for brands to partner with digitally can do the same. Whereas overseas product endorsements might have previously required a lengthy commercial shoot as well as travel time, today a similar effect can be accomplished with a selection of preset animations featuring the desired celebrity’s avatar and the product in question.
Celebrities that want to join the 2 million current users of the app (and their famous counterparts) can apply to be verified for future deals.
The views, thoughts, and opinions expressed in the text belong solely to the author.
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“A few hours after arriving at his new home”
(Source)
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3 Reasons Billionaires are betting on Genies
Info via https://www.forbes.com/sites/bizcarson/2019/06/11/jim-breyer-thomas-tull-genies-funding/#8f0d70f600a6
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