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In a patriarchal society, masculine gender identity is often moulded by violently toxic stereotypes. A dominant, winning, oppressive masculinity model is imposed on babies at birth. Attitudes, languages and actions end up progressively conforming to a macho virility ideal that removes vulnerability and dependence. Any possible reference to femininity is aggressively banned, as it is considered a threat against the complete affirmation of a masculine prototype that allows no divergencies. There is nothing natural in this drift. The model is socially and culturally built to reject anything that doesn’t comply with it.
And this is has very seriously implications. Toxic masculinity, in fact, nourishes abuse, violence and sexism. And not only that. It condemns men themselves to conform to an imposed phallocratic virility in order to be socially accepted. In other words, toxic masculinity produces oppressors and victims the same time.
Therefore, it seems necessary to suggest a desertion away from patriarchal plans and uniforms. Deconstructing the idea of masculinity as it has been historically established. Opening a cage. Throwing a chant. It’s time to celebrate a man who is free to practice self-determination, without social constraints, without authoritarian sanctions, without suffocating stereotypes.
A man who is able to reconnect with his core of fragility, with his trembling and this tenderness. A man on his knees in front of surrender, who honors fear and its thorns. A man full of kindness and care. A man who leans on others, who burns up the myth of self-sufficiency. A man who is also a sister, mother, bride. A man swollen with disorder, who names blood’s ignition and nostalgia’s dismay. A man who completes the weaving of his own affectivities, opening himself to non hierarchical relations. A baby man, able to do bold and playful somersaults, who wonders in amazement when the world becomes new. A man pregnant with broken chains.
It’s not about suggesting a new normative model, rather to release what is constrained. Breaking a symbol order, which is nowadays useless. Nourishing a space of possibility where masculine can shake its toxicity off, to freely regain what was taken away. And, in doing this, Turing bak time, learning to unlearn.
—Gucci, Fall Winter 2020, Men’s Collection
Lead Single “Gucci”
Took this in a parking lot and this woman said I should do a video. Should I?