#ADAS Market Trends
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Advanced Driver Assistance Systems (ADAS) Market size was valued at US$20.73 billion(2021), and is predicted to reach US$ 74.57 billion by 2030 with a CAGR of 14.2% from 2022-30.
ADAS can be defined as a group of electronic systems embedded in vehicles to assist a driver in emergency situations such as incorrect lane departure, collision and pedestrian avoidance.
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#global adas market#adas market analysis#adas market size#adas market share#adas market forecast#adas market growth#adas market trends#adas market value#sensors#processors#advanced driver assistance system
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ADAS Sensor Market Growth, Demand & Opportunities
Bosch claims that its fourth-generation long-range radar (LRR) for automobiles has a detection range of up to 250 meters, while Continental’s fifth-generation LRR is claimed to have a range of 300 meters. Many more automotive technology companies are bringing innovations in their radar, light detection and ranging (LiDAR), ultrasonic, and camera sensors considering the rising demand for autonomous vehicles. This is because autonomous vehicles require advanced driver assistance systems (ADAS) to drive on their own, which, in turn, require all these kinds of sensors to function.
For More Insights:-https://www.psmarketresearch.com/market-analysis/adas-sensor-market
Market Segmentation by Application
•Adaptive Cruise Control (ACC) System
•Automatic Emergency Braking (AEB) System
•Blind Spot Detection (BSD) System
•Lane Keeping Assistance System (LKAS)
•Adaptive Front Light (AFL) System
•Cross Traffic Alert (CTA) System
•Driver Monitoring System (DMS)
•Intelligent Park Assist (IPA) System
•Night Vision System (NVS)
•Others
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How Many Electric Car Brands Are There in 2024?
The electric vehicle (EV) revolution has accelerated rapidly in recent years, transforming the automotive landscape. With growing environmental concerns and advancements in technology, 2024 marks a significant year for the proliferation of electric car brands. Understanding the current landscape of these brands is crucial as they play a pivotal role in shaping the future of…
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#2024 trends#ADAS#affordability#Arrival#autonomous driving#battery technology#BMW#Brazil#BYD#car sharing#charging infrastructure#consumer trends#diverse vehicle options#eco-friendly materials#economic growth#electric mobility#electric vehicles#emerging markets#emission reductions#EV Market#fast charging#Ford#Government Incentives#green manufacturing#India#Infotainment#innovation#international collaboration#Lucid Motors#NIO
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#Global ADAS and Autonomous Driving Components Market Size#Share#Trends#Growth#Industry Analysis#Key Players#Revenue#Future Development & Forecast
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#Adas And Autonomous Driving Components Market#Adas And Autonomous Driving Components Market Trends#Adas And Autonomous Driving Components Market Growth#Adas And Autonomous Driving Components Market Industry#Adas And Autonomous Driving Components Market Research#Adas And Autonomous Driving Components Market Report
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#Advanced Driver Assistance Systems (ADAS) Market#Advanced Driver Assistance Systems (ADAS) Market Size#Advanced Driver Assistance Systems (ADAS) Market Share#Advanced Driver Assistance Systems (ADAS) Market Trends#Advanced Driver Assistance Systems (ADAS) Market Size Forecast
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Global ADAS Market Size to Reach $78.6 Billion by 2030, Driven by Increasing Demand for Safe and Effective Vehicles
ADAS stands for Advanced Driver Assistance Systems. These are systems that help drivers to stay safe on the road by providing warnings and assistance with tasks such as lane departure, blind spot monitoring, and automatic emergency braking.
Why is the ADAS market growing?
There are a number of factors driving the growth of the ADAS market, including:
The increasing number of road accidents. In 2020, there were an estimated 1.35 million road deaths worldwide. ADAS systems can help to reduce the number of road accidents by providing drivers with warnings and assistance.
The rising demand for safety features. Consumers are increasingly demanding safety features in their vehicles. ADAS systems can help to meet this demand by providing a range of safety features that can help to keep drivers and passengers safe.
The development of new technologies. The development of new technologies, such as radar, lidar, and cameras, is enabling the development of more advanced ADAS systems. These new technologies are making it possible to develop ADAS systems that can provide more accurate and reliable warnings and assistance.
Get a free sample copy of the research report: https://www.vynzresearch.com/automotive-transportation/adas-market/request-sample
What is the size of the global ADAS market?
The global ADAS market is projected to reach USD $78.6 billion by 2030, from USD $25.8 billion in 2022, at a CAGR of 11.6% during 2022–2030.
What are the key trends in the global ADAS market?
Some of the key trends in the global ADAS market include:
The increasing adoption of ADAS in passenger vehicles. ADAS systems are becoming increasingly popular in passenger vehicles, as consumers demand more safety features in their vehicles.
The growing adoption of ADAS in commercial vehicles. ADAS systems are also becoming increasingly popular in commercial vehicles, as fleets look for ways to improve safety and reduce costs.
The development of more advanced ADAS systems. As new technologies are developed, ADAS systems are becoming more advanced. These new systems are able to provide more accurate and reliable warnings and assistance.
What are the challenges facing the global ADAS market?
Some of the challenges facing the global ADAS market include:
The high cost of ADAS systems. ADAS systems can be expensive, which can limit their adoption.
The need for government regulations. In order to be effective, ADAS systems need to be regulated by governments. This can be a challenge in some countries.
The need for public acceptance. In order for ADAS systems to be successful, they need to be accepted by the public. This can be a challenge, as some people may be reluctant to use these systems.
Conclusion
The global ADAS market is growing rapidly and is expected to continue to grow in the coming years. This growth is being driven by a number of factors, including the increasing number of road accidents, the rising demand for safety features, and the development of new technologies. However, there are also some challenges facing the market, such as the high cost of ADAS systems and the need for government regulations.
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#ADAS#ADAS Market#ADAS Market Size#ADAS Market Share#ADAS Market Analysis#ADAS Market Growth#ADAS Market Vale#ADAS Market Trend#ADAS Market Demand
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ADAS Camera Market Research Trends Analysis by 2017-2032
The Advanced Driver Assistance Systems (ADAS) camera market refers to the industry focused on the production and deployment of cameras used in ADAS technology. ADAS cameras are an integral part of modern vehicles and play a crucial role in providing various safety and driver assistance features.
ADAS cameras are typically installed in the front, rear, and side areas of the vehicle to capture and analyze the surrounding environment. They use image processing algorithms and sensors to detect and interpret objects, road signs, lane markings, pedestrians, and other vehicles. Based on this information, the ADAS system can provide warnings, alerts, and even intervene in certain situations to enhance the safety and convenience of driving.
The global advanced driver assistance systems (ADAS) market is growing at a CAGR of 13.8% from 2023 to 2032.
The market for ADAS cameras has been growing rapidly due to increasing awareness about road safety, government regulations, and advancements in automotive technology.
Several key factors are driving the market's growth:
Safety regulations: Governments around the world are implementing stringent safety regulations to reduce accidents and fatalities on the roads. ADAS cameras are considered a vital component in meeting these regulations.
Rising consumer demand: Consumers are becoming more conscious about safety and are willing to invest in vehicles equipped with ADAS features. ADAS cameras contribute to enhanced safety, which is a significant factor driving their demand.
Technological advancements: ADAS camera technology has been improving, with higher resolution, better image processing capabilities, and the integration of artificial intelligence (AI) algorithms. These advancements enable more accurate object detection and enhance the overall performance of ADAS systems.
Integration with autonomous driving: ADAS cameras are an essential component of autonomous driving systems. As the development of autonomous vehicles progresses, the demand for ADAS cameras is expected to grow significantly.
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Market Segmentations:
Global ADAS Camera Market: By Company
• Gentex
• Sony
• Robert Bosch GmbH
• Continental AG
• ZF Friedrichshafen AG
• Delphi Automotive PLC
• Magna International Inc.
• Valeo
• Nidecsankyo
• TRW Automotive
• Autoliv Inc.
• Clarion
• Omnivision Technologies Inc.
• AEI Inc.
• Mobileye
Global ADAS Camera Market: By Type
• Radar
• LiDAR
• Ultrasonic
• Others
Global ADAS Camera Market: By Application
• Passenger Cars
• LCV
• HCV
Global ADAS Camera Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global ADAS Camera market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
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In general, market research studies offer companies and organization’s useful data that can aid in making decisions and maintaining competitiveness in their industry. They can offer a strong basis for decision-making, strategy development, and business planning.
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As per Business Intelligence Insights (BII) study, the Global ADAS Market attained revenue growth of USD 26.80 million in 2021 and it is projected to reach around USD 51.78 million by 2030, growing at a 11.60% CAGR.
#ADAS Market#ADAS Market Market Trends#ADAS Market Share#ADAS Market Size#ADAS Market Analysis#ADAS Market Demand#ADAS Market Growth 2023#ADAS Market Industry
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Research Nester published a report titled “ADAS Radar Systems Market: Global Demand Analysis & Opportunity Outlook 2030” which delivers detailed overview of the global ADAS radar systems market in terms of market segmentation by vehicle type, system type, component, and by region.
Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.
The global ADAS radar systems market is estimated to grow at a CAGR of 11.2% over the forecast period, i.e., 2022 – 2030. The market is segmented on the basis of component into radar, lidar, sensors, camera, and others, out of which, the sensors segment is anticipated to gain significant market share over the forecast period on the back of growing demand for automated services across all industries, along with increasing adoption of sensors in vehicles for safety.
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The global ADAS radar systems market is growing global demand for personal cars, and advancement in sensor technology for higher safety of the vehicle. ADAS, or advanced driver-assistance systems, provide the driver support regarding navigation, blind spot detection, parking, and various other applications. Such benefits are estimated to boost the market growth. Moreover, the growing demand for personal vehicles, backed by increasing personal disposable income, is anticipated to propel the market growth.
On the basis of geographical analysis, the global ADAS radar systems market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in the Asia Pacific region is projected to experience noteworthy growth over the forecast period on the back of increasing demand and sales of vehicles, along with the adoption of advanced technology in the region. Moreover, presence of major automobile manufacturers, and incorporation of technologies, such as, driver assistance systems in vehicles, are projected to boost the market growth.
The research is global in nature and covers detailed analysis on the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook etc. has also been covered and displayed in the research report.
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Growing Demand for Vehicles Worldwide to Fuel the Market Growth
It was reported that more than 62 million cars were sold in 2020, which is estimated to reach 65 million by the end of 2021.
The growing demand for vehicles, backed by changed lifestyle, increased daily commute distance, urbanization, and surged individual disposable income, are estimated to boost the market growth. Moreover, manufacturers are installing advanced technology, such as, automated driving systems, driver assistance systems, and others, which is further expected to boost the market growth.
However, high cost of manufacturing and installation for ADAS, and poor infrastructure in emerging economies which are expected to operate as key restraint to the growth of global ADAS radar systems market over the forecast period.
This report also provides the existing competitive scenario of some of the key players of the global ADAS radar systems market which includes company profiling of Robert Bosch GmbH, VALEO, Magna International Inc., DENSO Corporation, Continental AG, Aptiv plc, Hyundai Mobis, Renesas Electronics Corporation, Veoneer Inc., and ZF Friedrichshafen AG. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global ADAS radar systems market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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Research Nester is a leading service provider for strategic market research and consulting. We aim to provide unbiased, unparalleled market insights and industry analysis to help industries, conglomerates and executives to take wise decisions for their future marketing strategy, expansion and investment, etc. We believe every business can expand to its new horizon, provided a right guidance at a right time is available through strategic minds. Our out of box thinking helps our clients to take wise decision so as to avoid future uncertainties.
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#ADAS Radar Systems Market; Size#Growth#Current trends analysis#key players#opportunity#Shares#Demand#Statistics#Insights.
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I think what a lot of people don't understand about OG vs remake, is that they're completely different tones/atmospheres. A lot of people don't seem to get that older OG games are tongue and cheek horror. They were supposed to pack in laughs and use cheesy, overdone tropes for fun. When 5 and 6 happened, that aspect was removed. The same characters and their relation to each other still existed, but in a climate where it just didn't work. Important relationships like Chris and Leon, Ada and Leon, even Sherry and Leon began to heavily depend on hinted off screen scenarios, which made for lazy story telling and choices/arcs that make no sense.
That's the major part that remakes are trying to fix. Resident Evil is no longer a comedy horror. There's a new audience and we're getting darker, realistic themes with rewritten relationships, so that the story can hopefully continue and end in a way that makes sense.
OGs mistake was switching tone with no warning, but expecting the same tropes to work. It was stupid decision that placed quick profit and marketing over quality, hence why 5 and 6 are not held in positive regard.
i... don't know how much i agree with this take.
OG RE4 is really the only game in the series that you could say was a "comedy horror." everything else was either unintentionally funny (because of bad voice acting or something) or it was just simply made by shinji mikami, who has a very distinct brand of dark humor that seeps into his games whether he intends it to or not.
like i don't know how much you can honestly say that RE0, REmake, RE2, or RE3 were intended comedies. they had moments of levity in them, but that wasn't the focus.
resident evil created the survival horror genre, and the man who created resident evil described the genre as "that feeling you get when an enemy is bearing down on you and you only have one bullet left and you manage to pull off a headshot."
that's what he was going for in these games. that feeling plus the camp of romero movies and kaiju films. the camp is intentional. the comedy is not (usually).
what actually changed was a difference in design philosophy. mikami's goal has always been to make a good game first and then slap a story around it. that's why OG RE4's story was slapped together in three weeks and why it was the one thing mikami asked be changed/improved for the remake.
the remakes can have their cake and eat it, too, because the baseline work for the majority of the combat systems and the stories is already done for them. they can focus on improving both without sacrificing either, like how mikami sacrificed story quality in favor of higher gameplay quality.
mikami's design philosophy helped jettison RE into the juggernaut status that it has, but it's the design philosophy of the remakes that will keep it there. modern audiences care more about story than vidya audiences from 1996-2005 did. most people back then skipped the cutscenes for any game they were playing. but now it's not enough to just have a "serviceable" story. a game now has to have at the very least a decent story.
and for RE to be as huge as it is, it's expected to have better than a decent story. it needs to, in order to survive. so the remake crew is being tasked with elevating a series with just a barely serviceable storyline into a series with a relatively good storyline that has coherent character development and distinct arcs.
capcom fucked up with RE6 not because of a genre shift. they fucked up because they tried to throw every popular vidya trend at the time into one game without understanding what made those features popular in the first place.
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ID ProStudio Bisnis Jasa di Bidang Desain 3D dan Arsitektur
Sebagai remaja yang masih terikat kewajiban akademik dan keterbatasan finansial, jangan jadikan bisnis bermodal murah dan sederhana sebagai penghambat. Modal yang dibutuhkan hanyalah koneksi internet & software atau aplikasi editing. Bisnis inipun dapat dilakukan dari jarak jauh alias sehingga efisien dan praktis, yaitu jasa desain grafis (Revitasari, 2018). Mendengar kata desain grafis, pasti rumitnya pembuatan gambar 2D maupun 3D terngiang di kepala. Disadari maupun tidak, permintaan pasar akan jasa desain grafis kini sangat dibutuhkan sebab banyaknya online shop atau toko berbasis internet bermunculan. Dimulai dari pembuatan logo, template, brosur, dan sebagainya membutuhkan tangan-tangan handal para ahli desain grafis.
Mengingat bisnis ini berjalan dalam bidang jasa, maka pembekalan pengetahuan perlu dipahami dengan baik. Mulai dari teknik pembuatan hingga memasarkan jasa agar dikenal dan diminati pasar (Fiernaningsih, Herijanto, Rifiani, Santoso, & Hadi, 2018). Dalam dunia bisnis dan ekonomi, media sosial dapat dengan mudah dirasakan manfaatannya khususnya dalam pemasaran produk menggunakan metode Internet marketing yang di gandrungi para pengusaha muda seperti Instagram karena kemudahan akses dan minimnya modal yang diperlukan (Febriantina, Aminah, & Herlitah, 2018).
Saat ini tidak sedikit remaja mampu meraup keuntungan dari hasil memanfaatkan media sosial sebagai sarana berjualan online. Sebab pola pikir sempit mencari kerja setelah lulus harus tergantikan menjadi pencipta lapangan kerja (Satriadi, Zen, Dermawan, Anggraini, Meirizha, & Yul, 2018).
Saya memiliki usaha di bidang jasa desain rumah yang telah berdiri sejak 2016. Jasa desain yang saya tawarkan adalah gambar bestek rumah, gambar 3D desain rumah, dan video visualisasi rumah. Dalam pengembangan bisnis ini, saya membuat media sosial yang menampilkan beberapa hasil produk yang pernah saya kerjakan serta beberapa desain ilustrasi untuk menarik konsumen agar mendesain rumah menggunakan jasa yang saya tawarkan.
Saya mengerjakan semua pekerjaan tersebut sendiri di rumah maupun di tempat-tempat yang nyaman untuk mengerjakan pekerjaan tersebut. Saya banyak memperoleh inspirasi desan dari media sosial khususnya Instagram dan Pinterest karena disana banyak sekali referensi dan model desain yang sedang trending di masa sekarang.
Adapun selain jasa desain gambar rumah, karena permintaan pasar yang cukup banyak pada desain+RAB (Rencana Anggaran Biaya) saya juga menambahkan paket pekerjaan gambar desain rumah dan Rencana Anggaran Biaya. Tarif yang saya tawarkan berbagai macam antara lain:
Gambar Bestek : Rp 15.000/m2
Gambar Bestek + 3D : Rp 20.000/m2
Gambar Bestek + 3D + RAB : Rp 25.000/m2
Jasa desain gambar ini memiliki pangsa pasar yang cukup banyak, ada klien dari mahasiswa, pemborong, CV, Konsultan, dan Perorangan. Saya memperoleh cukup banyak pendapatan dari hasil jasa desain yang saya buat dan klien juga puas terhadap hasil kerja yang saya tawarkan.
Tidak jarang beberapa klien menggunakan jasa saya berulang kali karena sudah cocok dengan harga dan kualitas yang saya tawarkan. Dari bisnis jasa ini saya jadi mendapat banyak relasi dari orang-orang yang bergerak di bidang properti, desain interior, kontraktor, konsultan, dan advertising. Hal tersebut sangat membantu saya untuk memperbanyak dan memperluas relasi untuk mengembangkan bisnis agar lebih dikenal oleh masyarakat luar.
Instagram : idprostd
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28 Desember 2023
Menuju dua minggu gue mulai ngantor dan punya rutinitas.
Sejauh ini, kantor yang sekarang sangat rasional sekali. Gak ada aturan mengenai dimusuhin gak jelas, atau dapet atasan yang menyusahkan. Asumsi gue karena gue dikelilingi oleh orang-orang yang menonjol juga, jadinya gue di kantor lebih medioker. Gak ada istilah terlalu mengintimidasi atau terlalu cakep.
Belum nemu momen gue nunjukkin isi kepala gue aja.
Gue mulai nyaman dan cocok. Dari segi jobdesc juga sangat masuk akal, nama kantor bergengsi, lokasi strategis, jam kantor disiplin sama tepat waktu. Gak ada tuh istilah gaenakan pulang duluan. Waktunya pulang, phlang semua. Selain itu, gue dapet banget "reputasi" kantor sekarang ini meskipun gajinya masih kecil. Tapi seenggaknya gue jadi tau gimana rasanya jadi bagian company salahsatu market leader di industrinya, gimana cara mereka menjalankan perusahaan, sama strategi yang mereka rencanakan kedepannya.
Mengenai keinginan s2 yang muncul dan tenggelam, kayaknya gue bakalan tetep nyoba dulu aja daftar taun depan. Cuma dipastikan kalo gue gak akan ngambil hi lagi. Kebermanfaatan sama perannya minim. Gue mau fokusin di media atau bisnis aja. Lebih spesifik dan jelas kedepannya.
Minggu ini juga gue pulang. Waktu kerasa lebih cepet karena punya kesibukan. Selain itu sekarang gue punya sesuatu yang ditunggu: gajian. Keran pemasukkan gue jadi tambah banyak. Bahagia.
Apalagi ya? Abis ini mungkin begitu nyampe di kossan gue mau bikin trend hi kids this is your mom wkwkw. Menarik banget soalnya, ada banyak hal yang pengen gue sampaikan kalo satu hari nanti gue akhirnya memutuskan buat punya keturunan. Kalopun engga ya, anggep lucu-lucuan atau kenang-kenangan aja.
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#Global Motorcycle ADAS Market Size#Share#Trends#Growth#Industry Analysis#Key Players#Revenue#Future Development & Forecast
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On working: why finance (might be) the one for me
Di periode ketidakjelasan nasibku ketika aku bilang mau pindah dari Marketing sampai sebelum akhirnya aku tahu aku akan dipindah kemana (waktu itu tes lagi, terus ngobrol dulu sama beberapa pihak hiks), aku sempet ngobrol bentar sama pak CEO. Beliau nanyain hal yang sama kaya eks superior-ku: Apa yang aku suka?
Kali ini aku bilang data, dan angka. Zuzur aku sih request pengen dibalikin lagi ke posisi pertama yang sungguh terasa seperti sebuah dream comes true (dengan framework yang miriippp banget sama apa yang aku pelajari pas S2), tapi terus kata si Bapak: “Oh ya kalo gitu di Finance aja.”
Memang mulutmu harimaumu. Sebuah tips untuk bener-bener berpikir panjang sebelum menjawab, haha, dan keep in mind bahwa tiap orang bisa punya cara pikir yang beda untuk memproses informasi. Akhirnya aku di-put di tempat multifungsi yang namanya adalah family office. Sebagai sebuah family business, para owner perusahaan ini memang punya kebutuhan yang agak beda dengan korporat konvensional lainnya. Family office itu adalah bagian yang tugasnya adalah mengurus semua kebutuhan family - aku di bagian investmentnya.
Posisiku juga nggak tau apaan sih sebenernya haha, tapi kadang aku ngaku-ngaku aja jadi investment analyst (yang adalah salah satu pekerjaan daily-ku). Karena bosku ini eks investment banking dan sekuritas, aku jadi belajar banyak sih tentang industri keuangan yang satu ini haha. Menarik banget. Pas awal-awal disuruh baca analyst report dari investment banks macam UBS, Credit Suisse, Mansek, dsb. Pas baca dokumen-dokumen itu.. langsung mikir: man I was missing out on so many things. Why did not I know about this kind of job???
Analyst report itu isinya adalah semua hal yang aku suka. Ada bahas bisnisnya, bahas kondisi makroekonomi, ada bahas overall industry trend, ada analisis keuangan yang angka banget, ada perbandingan antara satu perusahaan dan perusahaan lain. Hal-hal subyektif berpadu dengan obyektivitas data dan angka. Aduh menarik banget deh pokoknya. Haha. Terus bener-bener baru paham deh bahwa finance itu pentingggggg banget. Ya gimana the essence of business kan money ya, ya tentu saja finance itu penting (sebagai warga saintek memang sebelum ini agak memandang sebelah mata pada rumpun humaniora).
Salah satu kerjaan regulerku yang lain adalah bikin competitor analysis. Bacain lapkeu perusahaan-perusahaan FMCG dan bikin analisis, juga membandingkan kondisi mereka. Mana yang membaik, mana yang memburuk, ada berita apa aja, ada aktivitas apa aja. Sebenernya pas kuliah, baik di S1 dan S2, aku udah pernah dapet sedikit finance, akuntansi, dan ekonomi sih (vivat Teknik Industri), tapi saat itu aku gak paham apa yang menarik dari subyek ini. Tapi sekarang, di tempat yang tepat (haha) dan karena udah sempet juga dapet beberapa sesi dari orang finance di internal kantor, jadi paham banget bahwa angka ini tuh gak cuma sekedar angka.
Angka yang ada di lapkeu itu menceritakan sesuatu. Memang sangat implisit. But it is actually very exciting to be able to dive into the numbers and find out what is actually going on within the company. Paling awal sih berangkat dari net revenue ya - apakah quarter ini naik atau turun? Gali lagi, kenapa naik atau turun? Apakah karena harga jualnya naik? Apakah kuantitas penjualannya naik? Apakah abis ekspansi keluar? Apakah abis rilis produk baru? Apakah abis masuk channel baru? Cocok banget dengan jiwa detektif yang kumiliki.
Terus kerjaan yang satu lagi adalah... jadi finance business partner. Sebenernya ini harusnya posisi sementara karena (like I said) perusahaan ini kekurangan orang hiks. Ada lumayan banyak sih komponen pekerjaannya, tapi yang agak daily itu adalah ngitungin margin dari produk baru yang akan dirilis oleh perusahaan. Ini juga banyak interaksi sama orang sih, tapi aku perannya hanya sebagai penerima dan pengolah data. Jadi jelas gitu loh input proses dan outputnya. Terus jelas juga gitu loh, harus ngapain setelah dihitung.
Sebagai Finance BP, peranku adalah support decision making. Misalkan ada produk yang marginnya masih merah (kurang bagus). Ada beberapa opsi: bisa cari bahan baku yang lebih rendah, nurunin marketing cost, cari supplier packaging baru, atau ngasih usulan HET yang baru. Atau kalau ada beberapa pilihan investasi mesin, biasanya aku itungin profit and loss untuk semua opsi, menyampaikan cost and benefit, dan merekomendasikan opsi yang sekiranya memberikan financial output yang lebih baik untuk perusahaan.
Jadi jelas aja gitu huhu. Kalau dibandingkan sama posisi sebelumnya di brand development, posisi baruku ini jelas menceklis beberapa poin utama yang kucari dari sebuah pekerjaan (and even the boxes I did not know I have).
(1) Yang kerja bener-bener, truly, hanya aku. Orang ngasih input, all process ada di aku, dan aku mengeluarkan output. Keluarannya pun absolut, nggak bisa dinego: yaudah emang begini. I have full control of this job (except maybe about the load).
(2) The data analysis. Sekarang udah makin paham kalau baca laporan keuangan, what to look for dan juga gimana cara pindah dari satu bagian ke bagian lain, dan juga bisa menerjemahkan si angka itu menjadi sebuah cerita tentang bisnis.
(3) The technicality. Asli aku seneng banget karena sekarang aku sudah lebih lihai menggunakan excel shortcut (guess what Alt+W+F+F is for). Terus ya kemarin-kemarin sempet ambil Udemy Python for Finance (walau belum kulanjutin lagi :<) dan juga nyoba-nyoba bikin stock analysis dengan data yang ngambil dari Yahoo Finance. Haha. I also think I’m getting better at financial modelling!
Aduh menarik deh pokoknya. Again, this job might not be for everyone but I think this might be it for me :-)
I am happy.
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Ngobrol sama Engineer
Hi guys, udah lama banget yaa aku ga nge-blog? hehe
so ya, here we go!
aku udah lama mau bahas topik ini. kisahnya, berawal dari kak Reza yang memang menjadi mentorku sejak zaman aku magang di revou. keterusan ngebimbing aku dengan memberi insight saat aku apply dan ada tugas teknikal.
duluu banget ka reza pernah bilang ke aku, coba tanya insight dari programmer yakni:
"Sejauh ini kamu kerja beririsan sama pm ekspektasimu ttg pm harus gimana? (Product management)"
akhirnya aku tanya ke temanku zaman kuliah namanya Maslul, kawanku zaman kuliah yang sekarang kerja sebagai backend di suatu startup ternama.
inilah insight yang kuperoleh:
Kudu udah tau jobnya (product manager) ngapain aja ssy. Aku sendiri males kalo sama pm yang belum paham jobnya
Menghasilkan produk yang match dengan market
Kalo bisa gaji gede malah lebih bagus ssy hahaha, terserah itu mah mau mentingin mana dulu (gaji atau ilmu), kalau ilmu berarti kalo dapet company yang ngesupport banget, bisa cepet belajar banyak, dan lebih banyak tau dibanding orang lain
Harus dong berusaha yang lebih giat lagi biar dapet gaji yang lebih besar, mumpung udah masuk ke industrinya kudu dikejar
PM kan yang rancang produk ssy. Gaada pm berati gaada produk. Mau maksa kaya gimana pun produk yang dihasilin ga sebagus kualitas PM.
Maslul pernah kerja di perusahaan tech yang belum ada PM nya. alhasil produknya jelek. "Makanya gaada pm aku sebut gaada produk, karna percuma produk yang dihasilkan ga tepat guna"
Maslul: Maksud jeleknya adalah, Sama kaya engineer ssy, ada yang bisa backend, ada yang bisa frontend, ada yang bisa keduanya (fullstack). Pertanyaannya, apakah kode fullstack lebih bagus? Kebanyakan engga. Dengan lama pengalaman yang sama, fullstack gabisa sebagus backend untuk kode bsckend. Dan gabisa sebagus frontend untuk kode frontend. Kenapa? Karna concern-nya beda. Dengan waktu yang sama, fullstack harus kuasain keduanya. Akibatnya pengetahuan dia kurang dalam di masing2 bidang. Sekarang kita liat PM, apakah backend dan frontend bisa bikin produk? Bisa dan gampang. Tapi apakah produk yang dibikin tepat guna? Belum tentu. Kenapa? Karna butuh orang yang concern disitu, dialah PM. Sekarang apakah PM, backend dan frontend bisa bikin produk? Bisa. Apakah produknya bisa laku? Bisa. Apakah customer suka? Belum tentu, customer suka dan nyaman kalo didukung sama ui/ux yang bagus.
Ssy: "Krn pm ga sekedar bikin produk, tapi emang harus produk yg punya value, tapi masuk budget, dan bisa relate sama urgensi + nakar efffort team lain disesuaikan dg target bangun produknya, gt kan? Dan bidang lain ga punya cukup waktu untuk mikirin itu karena fokus ngerjain bidangnya"
Maslul: "Nah, ini point-nya. Dan ketika bikin produk kan harus yang dibutuhin pasar. Gimana cara tau produk itu dibutuhin? Biasanya pm akan research, dalam bentuk survey maupun compare dengan perusahaan lain. Apakah engineer bisa? Bisa aja, tapi apakah itu job engineer? Engga."
Ssy: "Iyaaa itu makna dari value, untuk dapet value bearti mikirin apa customer butuh, apa masuk ke trend sekarang, apa bisa minimalisasi risiko dan bisa profit dll"
Maslul: "Ini di negara lain, ada PM nya ngga? Kadang kaya shopee itu corenya di singapura. Di indo cuma buat role operasional dan role tech yang support doang, bukan orang inti."
PM itu emang bidang spesifik dan punya konsen disitu, makanya dia bisa bikin produk yang sesuai pasar. Kalopun anggepanmya jarang orang yang paham bidang itu, ya tetep harus dicari. Kan tujuannya bikin produk yang bagus.
Ssy: Product owner & project manager banyak yg pindah ke product management. Tapi gaada yg sebaliknya. Krn product management itu ibaratnya lingkaran yg lebih luas dari kerjaan product owner+project manager, dan aku yakin org product management yg background nya udah pernah di product owner/project management bisa lebih matang skill nya daripada product management yg belum punya background tsb
Maslul: Bahkan banyak yang dari engineer/ui ux pindah ke PM ssy, alessnnya udah males ngoding. Biasanya pm yang kaya gini yang disukai engineer, karna pernah jadi engineer jadi dia tau mana solusi yang possible/engga. Dan prediksu waktu developmennya lebih mateng, tau cara nego ke usernya.
Menurutku, teknikal knowledge yang perlu dimiliki pm itu:
-Pengetahuan umum soal html
-Pengetahuan umum soal css
-Pengetahuan umum soal repository
-Pengetahuan umum soal mysql, tabel, kolom Kalo advance, coba belajar query sql yang basic aja, udah cukup.
-Pengetahuan umum soal authentication, flownya kaya apa.
-Pengetahuan umum API Pengetahuan umum API dokumentasi
Ssy: Ssy: ada ilmu2 programmer yg kamu bilang secara fundamental hrs aku bisa. dan aku belum ahli disitu, makanya aku coba discuss sama org lain, silabus seperti apa untuk bisa paham lintas divisi saat bangun produk.
Maslul: Ini nice to have loh ssy, ga wajib. Yg wajib ya produk knowledge.
Menurutku kamu gaperlu terlalu dalem di teknikal, value dari PM itu bisa manage produk. Itu udah cukup banget. Developer gaperlu butuh PM yang paham banget teknikal, walopun itu nilai plus. Tapi value utama PM ya dia paham produknya sendiri. Akan sayang kalo PM lebih condong ke teknikal. Dia harusnya condong ke produk, tau sedikit teknikal itu bagus, tau sedikit bisnis itu bagus, tapi kudu tau banyak ke produknya dulu.
Sebenernya, buat level awal itu semua gaperlu ssy (silabus bootcamp terkait laravel, nodejs dan react js untuk seorang product manager). Cukup kuasain product knowledge aja, yang disitu must have. Tapi harapannya setahun kedepan, kamu udh paham sedikit soal teknikal knowledge. Dan semua yg kamu kasih diatas terlalu menjerumus ke framework tertentu.
Pm kudu tau fitur apa yang bagus, yang tepat, solusi yang pas. Ini betul Dadi ui ux oke ini ranah ui ux, kita cuma atur flow aja, dan review dikit, ga harus tau dalemannya karna ya profesional, ui ux lebih paham lah daripada pm soal gituan. Dari qa nya dapet, betul tapi ga perlu detail, cuma tau flow testingnya, issue apa aja yg ditemukan. Programmernya dapet, betul tapi gabisa dengan pm yang baru terjun, perlu pm senior buat paham teknikal. Dan itupun hanya dasarnya aja, ngapain hire programmer kalo pm kudu tau semua?
Padahal yang dimaksud teknikal knowledge menurutku itu basic teknikal/general teknikalnya. Ga menjerumus ke framework tertentu. karena ilmu yang bagus itu ilmu yg ga deped sama teknologi tertentu. Jadi ketika teknologi berubah, basicnya masih dipegang
Sebenernya tugas PM udah banyak ssy, harus manage project, issue, nentuin prioritas, planning timeline, nentuin kebutuhan integrasi dan biayanya untuk beberapa bulan/tahun kedepan, nentuin produk mau dibikin seperti apa yang fit dengan market, daily standup, mastiin semua developer jalan dengan benar, manage developer biar ga terlalu gabut dan ga terlalu burnout, nentuin flow, bikin PRD, manage desain bareng ui ux, nentuin keperluan tim biar project bisa berjalan dengan smooth: termasuk diantaranya jadwalin meeting kalo developer perlu tanya2 ke divisi tertentu/company tertentu, mulutnya developer ketika ngomong dengan orang bisnis, bikin dokumentasi produknya, bikin flow, jadwalin meeting dengan user ketika UAT, orang nomor 1 yang akan ditanya kalo ada issue sama produk tersebut, dll.
Menurutku itu yang lebih utama ditimbang PM bisa html, css, dan teknologi lain.
Temenku ada yg basicnya programmer. Sekarang perusahaannya bangkrut, ya karna itu ga mau dengerin nasehat orang lain, yg mana pdhal dia hire orang bagus, sepak terjang udah terbukti di luar. Gw sebagai orang tech garis keras pun paham job masing2 dan kita saling respect. Emang ada kalanya PM kudu ditampar karna terlalu lembek ke orang bisnis jadi tim tech yang sengsara.
Ssy: aku pernah 1on1 sama ka deassy (pm apiary glints julo) , aku dapet insight kadang di kondisi kebakaran/ urgent kita (pm) ga harus langsung tahu harus ngapain, yg paling penting kumpulin stakeholder yg terlibat, dan cari tahu "penyebab kebakaran" dari mereka (engineer, designer, dll)
terus juga aku kadang tuh (kayaknya udah 5x lebih) ikutan zoom nya kak fadel PM Flip, dia pernah cerita ada kondisi dimana dia tuh gabener2 tahu detail tapi dia tahu pokok persoalan dan solusi intinya hrs gimana, tapi dia bilang ke team engineer intinya "gimana caranya gue pengin fiturnya jadi kayak gini2", dan itu diimplementasikan sm engineer dll
Maslul: Ini setuju, cuma biasanya karna PM yang bikin produknya, day to day dia urusin standup dll, jadi paham mana potensi issue. Kalo masih gapaham, dia kan punya tim, developer dll, tinggal tanya mereka aja.
Thanks Maslul insight nya! ^^
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