#AudienceFirst

[everythingaboutbiotech]

5 Important Communication Lessons for Science communicators From Richard Saul Wurman

Richard Saul Wurman, the creator of the TED conference, is widely known for advocating the importance of presenting complex information simply and clearly. 5 lessons are:

The goal of any communication is comprehension - making sure the audience understands the message, not just hears it. As he says, “information only becomes knowledge when it is understood.”

Blaming the audience for not understanding is foolish and unproductive. The responsibility lies with the communicator to shape the message for the particular audience.

Using plain language, thoughtful structure, relevant examples and visuals are key to comprehension. Design matters.

Being insightful about information means being insightful about the deficiencies in communicating it. Self-awareness about weaknesses is needed.

Curiosity, pattern recognition and empathy for the audience help create engaging communication.

Follow @everythingaboutbiotech for more useful posts.

#SciComm #ScienceCommunication #PlainLanguage #AudienceFirst #DontBlameTheReader #Storytelling #DataViz #DataVisualization #Analogies #EmpathyInScience #InsightsNotJustInfo #ServeHeartsAndMinds #JoyOfScience #ClearCommunication #SimplifyComplexity #ClarityInspiresAction #BewareCurseOfKnowledge #BuildTheBridge #SkilledStoryteller #EnlightenAndEmpower

[psedoblob]

Weak Headlines

Read More:

#AudienceFirst #Personalize #Engagement #HeadlineMagic #ContentTips #Dazzle

[digivisiontech]

#ContentMarketing #ValueFirst #AudienceFirst #EngagingContent #ContentStrategy #ContentCreators #BrandContent #CompellingContent #QualityContent #ContentThatConverts https://www.instagram.com/p/CouVY95SODN/?igshid=NGJjMDIxMWI=

#contentmarketing #valuefirst #audiencefirst #engagingcontent #contentstrategy #contentcreators #brandcontent #compellingcontent #qualitycontent #contentthatconverts

[peterestevez]

When I prepare to take the stage for a speech, I often experience a sense of impostor syndrome. I tend to speak in a manner resembling that of a 12-year-old, frequently using filler words like “like” and “uhm,” and my grammar can be quite flawed. To put it simply, my eloquence leaves much to be desired.

To calm my pre-speech jitters, I remind myself to shift my focus from trying to impress others to serving the audience effectively. This shift in perspective has proven beneficial because it alleviates the pressure I place on myself.

During my time on stage, it’s hard for me to gauge whether I’ve performed well or not. However, at the conclusion of my talk, people often approach me with compliments like “that was the most compelling speech I’ve heard all week.” This consistently surprises me, but with each instance, my impostor syndrome diminishes a little.

Confidence isn’t something that’s obtained effortlessly. It’s acquired through dedicated effort and a commitment to serving others to the best of one’s abilities. Only then can you begin to witness tangible proof of your competence, and that’s where genuine confidence originates.

#PublicSpeakingConfidence

#ImpostorSyndromeSolutions

#EloquenceJourney

#SpeakerGrowth

#AudienceFirst

#LatinTalks

#PeterOEstévez

#WealthCreationConferenceForLatinos 🎤

[dentalmarketerofficial]

Selecting the Correct Keywords for Dental PPC Ads

In the world of digital marketing, pay-per-click (PPC) advertising has become an essential tool for businesses looking to reach their target audience and drive online conversions. For dental practices, crafting the perfect PPC strategy might seem challenging, but a key factor contributing to a successful dental PPC campaign is selecting the right keywords. In this article, we'll explore how to improve the PPC for dentist by choosing high-performing keywords so you can get the most out of your campaign.

Understanding Your Dental PPC Audience

First and foremost, it's important to know your target market and their search behavior. This can be achieved by researching and understanding their demographics, interests, and the type of dental services they are typically searching for. Once you have a better understanding of your audience's needs and preferences, you can then tailor your keywords accordingly, increasing the likelihood of high-quality clicks to your ads.

Importance of Long-Tail Keywords

Emphasizing long-tail keywords can greatly enhance your dental PPC campaign. Long-tail keywords are highly specific search phrases with lower search volume and competition. These longer phrases often indicate that the individual searching has a higher intent to take action, resulting in a greater probability of conversion. Focusing on long-tail keywords can help you reach more qualified leads and save on spending.

Analyzing the Competition

Understanding the keywords your competitors are using can be helpful when refining your own set of keywords. Identify the top dental practices in your area and analyze their PPC campaigns to gain insights into effective strategies. Once you have identified their key terms, you can use tools like Google Ads Keyword Planner to view their performance and determine if incorporating similar keywords would be beneficial for your dental PPC campaign. By this means, you can optimize your keyword selection for the most cost-effective results.

Utilizing Negative Keywords

Another crucial aspect of a successful dental PPC campaign is the inclusion of negative keywords. Negative keywords are terms you want to exclude from your campaign to prevent irrelevant clicks on your ads. Carefully reviewing the search terms that trigger your ads and adding negative keywords can be an effective way to reduce wasteful spending and improve your dental PPC ad performance.

Adapting and Optimizing

It's important to remember that running a dental PPC campaign is not a set-it-and-forget-it task. Continually analyzing your keyword's performance, bidding strategies, and overall return on investment (ROI) is vital for success. Test various keywords and monitor the changes in your campaign's performance to determine which particularly resonates with your target audience and generate the desired results. By periodically optimizing and adapting your dental PPC strategy, you can make sure that your campaigns are as effective as possible.

To Sum Up

Crafting a successful dental PPC campaign relies heavily on selecting effective keywords. Identifying the right target audience, focusing on long-tail keywords, analyzing the competition, and utilizing negative keywords are all crucial components to improving your Google Ads for dental practice. By choosing the right keywords, you'll unlock the secret to a dental PPC campaign that drives targeted traffic and increases conversions. Thanks for reading.

#Google Ads for dental practice

[itsjustjacquie]

#MarketingMondays 2Tips: Market via campaigns (aka a plan); #AUDIENCEFIRST 🔥🔥 ************ Create marketing campaigns for each initiative. Then, plug marketing tactics into your campaigns. There are thousands of options. Your framework and audience will help you decipher what will work best for the outcomes you seek. Therefore, AUDIENCE FIRST... https://www.instagram.com/p/CWCAI4uljOj/?utm_medium=tumblr

#marketingmondays #audiencefirst

[thereadershelf]

Mana Patel, a swimmer from Ahmedabad, qualified for the Olympic Games to be held in Tokyo. Mana Patel, the first Gujarati to participate in the Olympics, was selected in the women's section. . . . अहमदाबाद की तैराक माना पटेल ने टोक्यो में होने वाले ओलंपिक खेलों के लिए क्वालीफाई किया। ओलंपिक में भाग लेने वाली पहली गुजराती माना पटेल को महिला वर्ग में चुना गया था। . . . . . . . . . . Follow: @the_readershelf . . . . . . . . . . #olympicchampion #olympicgold #audiencelove #audiencedevelopment #olympics2020 #tokyo #olympics #olympic #olympiclifting #audience #olympicgames #olympicwrestling #audiencefirst #olympicnationalforest #audiencegrowth #tokyo2020 #olympicstadium #olympicgoldmedalist #tokyocity #olympicnationalpark #audiencechoice #tokyobike . . . . . . . . #readershelf #readershelfmedia https://www.instagram.com/p/CQdI061jdBw/?utm_medium=tumblr

#olympicchampion #olympicgold #audiencelove #audiencedevelopment #olympics2020 #tokyo #olympics #olympic #olympiclifting #audience #olympicgames #olympicwrestling #audiencefirst #olympicnationalforest #audiencegrowth #tokyo2020 #olympicstadium #olympicgoldmedalist #tokyocity #olympicnationalpark #audiencechoice #tokyobike #readershelf #readershelfmedia

[ultraknowledgeispowah]

Grow Your Captive Audience With Instagram

From: Byron Horde of Knowledge is Powah Date: February 12th, 2020 Subject: Instagram Grow Your Captive Audience With Instagram: Did you know that Instagram has more than 300 million daily users and amazing user engagement levels?  In fact, according to Buffer App, https://blog.bufferapp.com/Instagram-marketing, there are more than 95 million photos and videos shared every day. While that may seem like a lot of competition, there’s also a lot of opportunity. Your audience doesn’t just share one photo a day or engage with one instagrammer. They engage with the ones that capture their attention. And the instagrammers that capture their attention day after day build their audience. So, the question is, how can you grab attention on Instagram and hold attention so that your end result is a large and captive audience? That’s what we’re going to take a look at in this report. The Five Fundamentals On Instagram, there are five fundamentals of any successful audience building strategy. We’re not going to go too much into a discussion about why Instagram works to build an audience. It’s highly effective and when you embrace these five fundamentals, it’s a powerful channel to add to your marketing strategy. Fundamental #1 Goals and a Mission What do you want to achieve via Instagram? This may sound silly, you want to grow a captive audience, right? But it has to go beyond that. What do you want to do with that captive audience? For example, are you growing an audience on Instagram to drive traffic to your sales page? If so, your content strategy might entail a large number of product photos. Ben & Jerry’s Ice cream, for example, includes a link on their Instagram page that takes visitors to their website - often to their “what’s new” page where they promote new flavors. The goal is ultimately to motivate purchases.

If your goal is to build your list, then your content strategy on Instagram might entail sharing quotes, inspirational messages, and tips with a link to your email sign up page. The website ThinkGrowProsper.com leverages Instagram to grow their email list. They post inspirational quotes and invite viewers to visit their website. At the website, in the header, visitors see a sign up offer for a free mindset course. The goal and mission for ThinkGrowProsper is to attract people who are interested in learning more and ultimately growing their email list.

The blog, CoolMomPicks.com earns income for affiliate sales and income from advertising. Their Instagram goal is to drive you to their blog so you click on links and make purchases. If you look at their Instagram page, https://www.instagram.com/coolmompicks, you’ll see an abundance of photos that are related to holidays, back to school, and other trending parenting topics. Posts often invite viewers to visit their website. Common goals include but aren’t limited to: Showcasing your products or servicesBuilding your community Increase awareness of your brand or strengthening your brandBuilding your email listDriving traffic to your site - to earn affiliate commissions or to build your blog following and earn income from advertising So, while your goal is to grow a large audience on Instagram, you also want to know what you’re going to do with that audience. It helps you achieve the remaining fundamentals. Fundamental #2 Content strategy Once you have a solid mission and goal for your Instagram activities, you’ll then have an idea about how to achieve it. This is your strategy. What type of content do you need to share to achieve your goal? Take a look at CoolMomPicks on Instagram and contrast that with those of ThinkGrowProsper, https://www.instagram.com/thinkgrowprosper. You’ll notice a definite difference in content. CoolMomPicks is highly visual and relates to the season, holiday, or often the subjects they’re talking about on their blog. The content posted at ThinkGrowProsper singularly focuses on offering followers a motivational or inspirational quote of the day. ThinkGrowProsper has 2.3 million followers. Yes…million. And their content is quite simple. CoolMomPicks has 16 thousand, they also have coolmomtech and coolmomeats as they grow their audience and following. Their content strategy is a bit more diverse. What message do you want to communicate with your audience and what type of content supports you to achieve that? Consider: QuotesProduct photosTipsFactsPhotos of happy customers (with or without testimonials in the description)Pictures of yourself (if you are your brand and are using Instagram to strengthen your brand this could be a terrific idea. Check out Joel Comm on Instagram https://www.instagram.com/joelcomm.)Videos. If you head to Ben & Jerry’s on Instagram, you’ll see that many of their posts are videos…of ice cream. Fun! Think about it from your audience’s perspective…what do they want to see? What would they appreciate? What would they share? For example, if your goal is to build your community, you might share a number of images of your customers, your associates, and others who are involved in your business. Create a sense of community by visually connecting your company to others. Okay, now we need to look at one of the most challenging aspects of content, and that is consistency. Fundamental #3 Consistency No social channel is going to work well for you unless you have some degree of consistency. With 95 million posts shared every day, there are a lot of images competing for your audience’s attention. If you don’t have a consistent presence, they’ll forget about you. SO what does consistency mean? In most cases, consistent content means that you post something on Instagram daily. Many marketers post several times a day and some post every other day. You’ll need to find your balance. However, it is critical that you post often. You can approach this however it fits into your goals and your available time and finances. For example, if you need professional photos of your products and you have a tight budget, you either hire a photography student who can take 30 photos for you each month or you post one professional photo a week and fill in the other days with different content. Like other types of content, don’t get bogged down with consistency at the expense or relevancy or quality. Yes, it is important to make sure that you post something on Instagram often, however if the daily posts are blurry, dark, or completely irrelevant to your audience, then you’re doing more harm to your campaign than good. Find a consistent schedule that you can stick to. Later, as you grow, you can incorporate more posts into your schedule. Let’s talk about schedules quickly before we talk about quality and relevancy… There are a few tools that you can use to schedule your Instagram posts in advance. They include, but aren’t limited to: Schedugram - http://schedugr.am/Hootsuite - https://hootsuite.com/InstagramOnlyPult - https://onlypult.com/Later - https://later.com Leverage a tool like this so that you can stay ahead of your content, plan and strategize, and adapt as your audience grows and changes. Many of those tools also contain analytics to help you better understand the type of content your audience is connecting with. Fundamental #4 Quality & Relevancy We just mentioned quality. Your images need to represent your brand and your company. That means that if you’re taking photos at an event and sharing them on Instagram, share the ones that are clear, not the dark or blurry ones. It also means that while you don’t have to be a professional photographer, you want your products and images to look good. They have to be appealing to your viewer. They also have to be relevant to your audience. Make sure that your audience is engaging with your content. Leverage those analytics. Pay attention to the images that get the most engagement and the images that increase followers, drive people to your website, or sell products. Take a look at Mistoboxcoffee https://www.instagram.com/mistoboxcoffee. They are a monthly coffee delivery membership. Join and you receive a bag of fresh coffee beans from a number of roasters around the country. The monthly choice is hand-picked for you by their barista based on your preferences. It’s a bit like Stitchfix for coffee lovers. Their Instagram is beautiful. Simple pictures of coffee and they share an image every day. They have consistency, quality, and relevancy locked up. Fundamental #5 Your Instagram Profile matters Your account with Instagram comes with a profile, right? It’s where you put your logo or picture, your website address or a link to your blog, email sign up form, or sales page. You can add a bit about your company, and a call to action. You can also include hashtags and invite followers to use that hashtag to be added to your Instagram feed. For example,

Notice that Mistobox coffee includes a link to their blog, a logo, and a quick tagline, “fresh-roasted coffee shipped to you.” Here are a few more examples of what a profile can be.

CooMomPicks uses a picture of the two owners. Their names and faces are at the forefront of their brand and business, so this is a good move. Additionally, they have a blog post link for viewers to visit. Remember that they make money through affiliate sales and advertising sales, so blog traffic is a key goal.

As you can see, there are a variety of different image choices with the examples. Some use a logo. Others use their face. It depends largely on your business and how you brand yourself. Every example includes a link in their bio. Unlike other social channels, you cannot add a link to a post. What you can do is invite viewers to visit your profile page and click on the link there. It’s the only place where you can include a clickable link – take advantage of it. Finally, spend some time crafting a quick and dirty description of who you are and what you do. It needs to be relevant to your audience, attention grabbing, and a good representation of who you are and what you’re about. Your profile is a key opportunity to gain followers. It motivates people to become a part of your Instagram community and perhaps to take the next step with your business. However, your posts have to engage them enough that they take a look at your profile. SO let’s wrap it up by talking about your image descriptions and how to leverage them to achieve your goals. It’s all in the description… Instagram is a visual content channel, right? People share images and videos and that’s it. However, each image also comes with an opportunity to share a description. If you look at the right-hand side of a post, you’ll see that some instagrammers also share a bit of written content.

In the above image, Joel Comm is promoting his upcoming seminar. It includes a link (not a clickable one) that viewers can type into their browser, to register. Joel doesn’t promote his business often, but when he does, he is transparent and leverages the image description area to tell viewers what he is offering.

Contrast the Joel Comm post with the CoolMomPicks post. They invite viewers to visit their profile page to click on the link and buy. They leverage their description area to drive traffic to their sales page. Notice all the hashtags, too? That helps Instagrammers find their posts. Don’t forget to include a few relevant tags in your descriptions.

Finally, here’s a post from MistoBoxCoffee. It is a simple conversational message that strives to connect with coffee lovers who may appreciate their service. And again, look at all of those hashtags! Conclusion Following the five fundamentals will get you where you want to be with Instagram marketing. You can build a large, active, and loyal audience with this popular and growing tool. Start with your goals and mission. What do you want to achieve? From there, study your audience, decide on a posting schedule, and start planning your content. Leverage the tools that Instagram provides including hashtags, your description space, and your profile, and don’t forget to use that clickable link on your profile. It helps your followers make the connection to your blog or website and take those next steps. Cheers to Your Success,

P.S. Get a Video Course by clicking... HERE. Once there, please follow the Attendant's instructions to get the Video Course. It is a course on "Company Culture". A 3+ minute Demo Clip of this 37+ minute Video Course is available. Just click HERE to view the Demo Clip. On that same page, you will see Demo Clips of the OTHER volumes available in this series. Additional to the Video Course you are to receive, you will also be getting 4-Week eCourse and a 52-Week Newsletter. Both of these will be on the subject of... Time Management for Better Productivity. Read the full article

#audience #audienceamazed #audienceandactorstogether #audienceappeal #audienceattraction #audiencebehaviour #audiencebuilding #AudienceDevelopment #audienceengagement #audienceengagementstrategy #audiencefirst #AudienceGrowth #audiencemember #audiencenetwork #AudienceOfOne #AudienceParticipation #audienceplug #AudienceProfiling #audiencereactions #audienceresponse #AudienceRewards #audiences #audiencesegmentation #audiencesegments #audienceselfie #AUDIENCEsports #AudienceTargeting

[madiasserafjacob]

I just moderated a session about Digital Transformation in the Newsroom at this year's News Assembly. For the first time, we are not trying to convince about the importance of digital, but rather of the importance of not talking too much about digital and of focusing on content, audiences and brands instead. I think we can call this progress and it feels new and good :) #digitalisnotonlyabuzzword #news #psm #newsassembly #na16 #ebu #transformation #media #audience #audiencefirst #development #mediadevelopment (at DR Koncerthuset)

#development #mediadevelopment #newsassembly #na16 #news #ebu #media #psm #digitalisnotonlyabuzzword #transformation #audience #audiencefirst

[thehipsterzombiejointexperience]

#RepostPlus @therock - - - - - - This is big & exciting. Being @netflix‘s largest commitment ever to a feature film, I want to personally thank our partners Ted Sarandos, Scott Stuber & the entire Netflix team for seeing the strong market value in @rawsonthurber’s original concept/IP franchise builder #RedNotice with myself and my partners-in-heists @gal_gadot & @vancityreynolds. In our ever changing landscape with how movies are made, distributed and consumed by audiences, the goal was to create a true global event movie watched & enjoyed by the world - in the comfort of their own homes. At @SevenBucksProd’s we don’t just want to play in the game - we want to change the way the game is played. And when that happens, the audience always WINS. We’re all excited to make this one. Shooting begins this JANUARY. Rome Germany Spain Russia France Indonesia #RedNotice🌎 #NETFLIX #AudienceFirst https://www.instagram.com/p/BztE61kj6su/?igshid=18kwvqbpv0ozw

#repostplus #rednotice #rednotice🌎 #netflix #audiencefirst

[lovedwaynejohnson]

therock These are called the “Hobbs Beef Piston Power Thrusts” 😂🥩 with 405lbs with a 15sec burn, churn and hold at the end. Training and dieting extremely hard for the next 16 weeks to be in the strongest & best shape I can be in for my HOBBS & SHAW film. This isn’t just another FAST & FURIOUS movie, it’s a spinoff opportunity to build out and grow the franchise and characters properly (taking a page out of MARVEL’s book) for audiences around the world to enjoy. Fans have been asking for this spinoff for years and I’m happy to say finally, their wish is my command. Let’s have some FUN. #AudienceFirst #SevenBucksProds #UniversalStudios #HobbsAndShaw

#dwayne johnson #the rock #workout #fitness #motivation #hobbs and shaw #new movie #2018 #instagram #video #dwayne #johnson #fast and furious #dwayne the rock johnson

[loretatarozaite]

Long vs. Short: Knowing the Perfect Video Length for Social Videos

When it comes to video marketing, the length of your video can make all the difference. In fact, the length of the video is almost as important as the content. Unfortunately, there are no fixed rules or scientific formulas to determine the exact length that would work for your particular video.

To add to the complication, did you know that our attention span has reduced from 12 seconds to only 8 seconds between the year 2000 and today? This may not seem like a huge number, but it plays a crucial part in determining how to create marketing videos of the perfect length.

Your video should be long enough to get the message across. However, it shouldn't be so long that the audience loses focus. Let’s take a closer look at this.

UnderstandingYour Audience

First of all, you need to determine whether you need to create a short video or a long one to get your message across. Various factors need to be taken into consideration before making this decision.

It is ideal to keep your videos as short as possible when it comes to social media. Statistics show that the sweet spot for marketing videos is between 90 to 120 seconds, as there is a significant drop in engagement after the 2-minute mark. If you're creating a video longer than that,the content in it needs to continue adding value or be entertaining to preserve the audience's attention.

That said, for social platforms, such as Instagram, Facebook, Snapchat, TikTok, etc., it is best to create videos that are shorter than 2 minutes because it’s unlikely that people scrolling through their feed will watch a longer video completely.

In such cases, the sweet spot is around 60 seconds. In most cases, this is enough time to add the message you need without getting too redundant. It also allows you to stay crisp with the content and not get carried away with adding unnecessary information.

When To Use Long Videos

There will be instances where you need more time to add all the content you want to your video. For example, if you’re trying to incorporate storytelling into your marketing video or want to create a demo video for your product, it will be difficult to fit everything within two minutes of runtime.

Sometimes, videos can be 3-7 minutesin length or even longer than that. Your video placement and distribution strategy here needs to reflect the type of audience you want to reach with your content and the platforms where your audience seeks that content.

Long-form videos are successful because one can offer morein-depth content with them. And there’s always a way to repurpose content for social media thatcan drive traffic to the long-form video.

Ideal Video Length Across Different Platforms

The platform you are planning to post your video on also plays a huge part in determining the perfect length of your video.

1. Facebook

If you're not already aware of it, Facebook is quickly becoming one of the best platforms for marketing videos. According to statistics, Facebook video posts getshared 89 times more than other types of content. In addition to that, they have a 6.04% engagement rate compared to a 4.36% engagement rate of photos and a 1.66% engagement rate of text posts.

The optimal length for Facebook videos is between 20 to 90 seconds. However, you can go up to 2 minutes if your content is engaging enough. On the other hand, if you’re creating a short ad for Facebook, the ideal length should be around 15 seconds.

2. Twitter

There was a time when Twitter was only used to post quirky one-liners. However, things have changed pretty significantly since then. Not only have videos become common on Twitter, but they get almost ten times more engagement than tweets without videos.

It is also important to remember that just like tweets are limited to 280 characters, it is ideal to keep the video as short as possible. The optimal length for videos on Twitter is around 20 to 45 seconds.

3. Instagram

Instagram is the most visually aesthetic social media platform. Therefore, you need to create eye-catching videos that are creative, content-driven, and just the right length to gain maximum engagement.

It is important to remember that Instagram has a 60-second limit on videos. That said, the sweet spot for maximum engagement on Instagram seems to be 30 seconds. You can also create longer IGTV videos, but they tend to be less engaging than regular videos. Only use this feature when necessary.

4. YouTube

When it comes to YouTube, there are a lot of things you need to take into consideration. Being a video-sharing platform, YouTube gives you a lot of creative liberty while creating videos. The average length of YouTube videos is 12 minutes. It has also been noted that longer videos with crisp content have an edge over shorter videos on YouTube.

When creating longer videos for YouTube, understand the importance of the 2 to 6 minutes marks. As we’ve already discussed, the engagement rate drops after the 2-minute mark. However, if a viewer reaches the 6-minute mark, it is much more likely that they’ll watch the video till the end. Therefore, it is necessary to ensure that the content after the 2-minute mark is engaging enough to keep the viewerinterested.

Final Words

If you're looking to create marketing videos that are engaging and work on all platforms, get in touch with LoretaTV. Theyoffer video production and video marketing services for all corporate events. Contact themon 702-728-1435 today.

[themagnit]

Do you want Create a Successful Mobile Application? 10 Beneficial Tips And Techniques.

Do you want Create a Successful Mobile Application? 10 Beneficial Tips And Techniques.

Mobile applications are a vital piece of our regular life.We use them to remain informed, to interface with our loved ones, and for amusement.

As per Statista, there are over 2.7 billion cell phone clients on the planet. We utilize our telephones for the greater part of the day and 90% of this versatile time is spent utilizing different applications.

The opposition for portable clients' consideration is extremely unforgiving, as there are over 2.7 million applications in the Google Play store and 2.2 million in the App Store. In any case, the greater part of us utilize just 9 applications each day and 30 every month.

That implies that there are endless applications out there that are not utilized by anyone - as there is no business need or the item is poor.

That is one of the issues with effectively available innovation. We have an oversupply of programming, while the client consideration is restricted. Generally making yourself clear takes additional time than fostering the item.

To stand apart from the group you want profound statistical surveying and extraordinary skill in mobile application development. You must be certain that your item is very much assembled and well-fitted to the market need.

15 tips to make a successful mobile application

If you want to build a mobile application as successful as Shine and Brainly, you need to follow these 15 useful tips.

1. Identify your audience

First of all. You want to realize who will utilize your application to make it effective.

It will assist you with actually looking at the business capability of your application thought (the market need), just as analyze how to speak with your objective clients crowd (showcasing message), and where to convey (channels).

How to do it?

Look for details and experiences, actually look at the patterns, pose inquiries on the gatherings, gather information, or fabricate a MVP rendition of your versatile application and gather all the client criticism.

Check each wellspring of information accessible.

You can gather all segment information for example sex, age, sexual orientation, area, and accumulate some data about your clients' practices and inspirations (agonies and gains). Then, at that point, examine your thought with individuals you respect.

Tight down the interest group - the bigger the gathering, the higher the potential gain for your item, and yet the higher the chances that something is off about your application thought. It's more straightforward to focus on a development towards a specialty.

2. Offer value

Smart for an application tackles a particular issue perceived by an objective gathering of likely clients. Indeed, even the least complex type of diversion, similar to the Candy Crush game, gives an outlet to stretch and lightens the weariness of the drive or remaining in lines.

The application ought to carry a significant advantage to the client so he is persuaded enough to download it and use it.

Remarkable worth might be identified with the cost of a given help, the speed of data move, the manner in which the application works, or giving admittance to highlights or administrations inaccessible from another channel.

An ideal application joins buyer needs, business destinations, and innovative arrangements shrewdly.

A decent item must be either fun or valuable. Repetition is great in nature. It's dependably better if your application tackles more than one issue. The best ones do.

Certain individuals need agreeable, excellent, and moving convenience in places from one side of the planet to the other, while others need to lease their level to outsiders with money to save.

3. Characterize your plan of action

Application engineers overall basically decide to adapt their applications by utilizing different publicizing based plans of action. Video promotions are one of the most famous income stream. 

In-application buys are additionally extremely well known among entrepreneurs. Be that as it may, there are numerous other plans of action to browse.

Each portable application plan of action enjoys its benefits and downsides. To pick the one that meets your requirements, it is great to begin with investigating what your rivals are doing. 

Assuming that it worked once, it might work once more.

Note that only one out of every odd effective portable application needs to produce benefits. 

There are classes of applications, for instance applications for big business use, that have various advantages. Here and there you construct an application to set aside cash or advance a business cycle, not to bring direct income streams.

4. Characterize the extent of highlights

All things considered, you have invested some energy contemplating the thought for your application. You have as of now imagined every one of the brilliant things it can do, every one of the highlights that may support its usefulness. 

Social sharing, notices, installments, combinations - they all appear to be vital.

It likely could be the situation that they are generally valuable highlights, yet it very well might be better assuming you disregard them for the present. Every last one of them will thwart the advancement of your center element. 

In the event that you center around some unacceptable finish of the portable application advancement process, you will either lose time or quality.

You may even wind up ignoring the center of the application thought. Ponder a definitive raison d'etre of your application. Reduce it down to one sentence. 

And afterward center around it. The rest will accompany time.

A bounty of elements might appear to be a smart thought, yet it's generally not. It just works for the project workers who need to siphon up the worth of their venture. What clients need is the most straightforward method for taking care of their concerns.

When you conclude what the center component of your application is, attempt to acquire it to the front the most clear way. Each extra choice, every personalisation, every mix will make it more hard for your clients to comprehend the worth you give. This likewise involves a genuine expense.

Not exclusively is the improvement of more perplexing items more costly, however you will likewise need to put additional time and cash into client care in the beginning phases.

Toning it down would be best. This is one of the critical principles at the underlying stage.

5. Pick the right innovation

How a portable application is assembled is as effective on its prosperity as the manner in which it works. To construct a fruitful application, you want to pick the right innovation. There are three fundamental choices you can look over.

Choice 1: Platform-Specific Native App

Local applications are coded for a particular portable stage — iOS or Android. The programming language used to compose these applications is upheld exclusively by the working frameworks of those stages. A local application can use your gadget's equipment and usefulness generally, which hoists the client experience.

Choice 2: Cross-Platform Native App

Applications created utilizing this methodology utilize shared SDKs (Software Development Kit), yet they actually run locally. Respond Native and Flutter are normal advancements used to code cross-stage local applications.

While you do lose a portion of the local benefits, this is as yet the most savvy approach assuming you are on a restricted spending plan, yet need an application planned, improved, and styled for more than one sort of gadget.

Choice 3: Hybrid App

A half breed application is viable with all gadgets and working frameworks. Cost-adequacy, movability and speedy deployability are three significant drivers of the prominence of the half breed portable application improvement approach.

In any case, remember that you don't get the benefits of local parts and local communication designs, so you penance a portion of the application's client experience.

That being said, assuming you follow this methodology for effective application improvement, you don't have to compose an alternate codebase for every stage. All things being equal, you can keep in touch with one and use it on different stages.

This is finished by utilizing essential web innovations you are presumably currently acquainted with, similar to HTML for format, CSS for styling, and JavaScript for associations.

6. Plan a basic and natural UX/UI

Configuration is one of the keys to an application's prosperity. This is valid for both B2C and B2B applications. Individuals need to utilize portable applications with a basic yet instinctive UX and UI. F

or instance, a basic UI doesn't hinder the information client devours in the application. A smart UI adds a nice sentiment when utilizing the application, yet recall that natural UX is urgent for convenience.

There are numerous different advantages of very much planned UX and UI. A thoroughly examined enrollment process prompts better client securing and higher download numbers. The equivalent goes with very much planned onboarding.

At the point when it's basic and justifiable, then, at that point, clients will stay with your application and presumably prescribe it to new clients.

Also assuming you depend on in-application buys, clarify what the client will get from purchasing virtual merchandise. It will assist with soaring the transformation rate.

7. Select your plan and improvement group

The nature of your item is a consequence of the capacity, ability, and work of your application advancement group.

A solitary application engineer can finish a few activities, yet you can likewise re-appropriate the work to an advancement group or recruit a full stack consultancy accomplice who won't just give you tech ability yet in addition support your market achievement.

Ensure that your advancement accomplice has a wide range of abilities, that they discuss viably with one another, and, most importantly, comprehend the undertaking you've given them.

8. Guarantee your group is in total agreement

Innovative reasoning and proficient task execution are hard to match. One ought to be confirmed with the other as regularly as could be expected.

Your first thought will definitely be downsized when stood up to with innovation during a perusing meeting, and you ought to be prepared to think twice about. 

To that end an unmistakable meaning of the center component, the issue tackled, and the objective client bunch is so significant.

Ensure every individual from the custom programming advancement group you are working with comprehends the item, how it should work, and how it should be helpful or engaging for the clients.

Application engineers are enthusiastic with regards to the innovation they work with, and they are an extraordinary wellspring of thoughts when you truly include them in the inventive flow. 

They are spurred by tracking down new, inventive and effective methods for applying their apparatuses. You really want to draw in them in your vision and amplify their insight and abilities.

9. Keep up with superior execution

Great isn't adequate assuming you need your application to be effective.

As per the 2019 Mobile Usage Trends Report by Connecthings, 66% of portable clients tidy up their telephones to some extent one time per month. 

It implies that they dispose of applications they needn't bother with any more.

One of the fundamental explanations behind forsaking an application in 2019 isn't being paid attention to. 

10. Guarantee your application is protected

An unprotected versatile application represents a genuine danger to the whole framework. Furthermore it is on our gadgets that we store and work on basic information, for example, installments, banking data, access keys, clinical, individual information, and so on

KEY TAKEAWAYS:

A successful app combines three aspects in a smart way: market, user and the product itself. All these factors need to work together to give users a unique value, great usability, and good performance. 

Accessibility is the last but not least key feature of a successful mobile app.

So, what makes an app a successful one?

We can divide the features of such an app into two main categories: consumer-centric and business-centric.

If you looking for a Mobile App Development Company to gett yourself a versatile mobile application, visit our website now:

FACEBOOK

[techqueto]

How to reach right audience ? #audience #AudienceParticipation #AudienceOfOne #audienceplug #audiencesegments #audiencesegmentation #audiences #audiencebuilding #AudienceDevelopment #AudienceTargeting #audienceselfie #AudienceRewards #audienceresponse #audiencereactions #AudienceProfiling #AUDIENCEsports #audienceview #audiencenetwork #audiencemember #AudienceGrowth #audiencefirst #audienceengagementstrategy #audienceengagement #audiencebehaviour #audienceattraction #audienceappeal #audienceandactorstogether

[dentalimplant0]

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Posted by MiriamEllis

A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes.

Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost.

Don’t settle for this. Know that less-motivated competitors are losing this opportunity, too. This creates a large, blank canvas for a franchise you’re marketing to paint a new picture which takes state, regional and community nuances into account.

One famous example of localized marketing is McDonald’s offering SPAM in Hawaii and green chile cheeseburgers in New Mexico. For your franchise, it could revolve around customizing content for regional language differences (sub sandwich vs. po’ boy), or knowing when to promote seasonal merchandise at which locations (California vs. North Dakota weather).

What you need is marketing plan capable of scaling from national priorities to hyperlocal customers. Want the complete strategy now?

Get The Practical Guide to Franchise Marketing

From paint roller to sumi-e brush: A franchise marketing plan

Today, we’ll explore the basics of getting to know your local customers, so that your national franchise can customize how you serve them. Build a strategy around the following:

Your step-by-step guide to how to create a local marketing strategy

Finding your target audience

First, you need to understand who your customers are. If you have an existing franchise, you can do this fairly easily by simply observing or asking them. You might run an online survey, or you might do some quick spot interviews right in your place of business. What you want to work out is:

Demographics: What are the common ages, genders, income levels, and other relevant characteristics of your customers.

Psychographics: How do your customers think? What are their attitudes, behaviors and beliefs as they relate to your franchise?

Pain points: What problems do your customers have that you could potentially solve? Maybe they want to eat healthy but have no time. Maybe they want a gym that will help them become better athletes.

Consumption habits: How do your customers decide where to buy? Are they online? Do they have smartphones? Do they prioritize reviews/recommendations? Do they like video, or podcasts? Which social platforms do they frequent? What events do they attend?

Understanding the customer’s journey

Marketers spend a lot of time thinking about what we call the “customer journey.” This is just another way of saying we want to understand what happens between us and customers before they know our brand exist, after they discover it, up until they buy, and then beyond.

The best way to do this is to divide that experience into steps, understanding that some people will drop out of the process at every stage. Most corporate franchisers will recognize this as the “sales funnel.”

Here’s a simplified version of a sales funnel. Take the time to determine what happens at each stage in your own customers’ experience, and you’ll be a long way toward understanding how you can influence and help customers from one step to the next. 

Mapping a sales funnel



Awareness This is where a customer first discovers you exist and starts to form an opinion about you based on what they see. Often, this is managed by the activities being conducted by corporate franchisors (like a national TV ad campaign). But, it can also happen through franchisee-generated references and referrals (like a searcher discovering you via a Google Maps search on their phone).

Discovery This is where a customer has already absorbed information about you and your product and begins to actively try to learn more about it. This stage often encompasses online research. It local word-of-mouth queries between potential customers and their friends and family.

Evaluation This is where a customer has decided to probably purchase something similar to what you offer, but is trying to decide where to buy. They might stop by your business in this stage, or they may give you a call. They might visit your online website or listings to look at your hours, or menu or price list. This stage is influenced by both franchisor and franchisee activity.

Intent Now the customer has decided to buy from you — which means they are your customer to lose. Franchisors can lose them at this stage through misinformation in the brand’s local business listings — like incorrect hours or bad directions that lead customers to the wrong place and cause them to give up. Franchisees could lose the business through poor on-premises experiences — like uncleanliness, long wait times, low inventory, pricing, or poor customer service.

Purchase This is where the transaction takes place, and is generally entirely within the control of the franchisee.

Loyalty This stage determines whether the customer will return to buy again, and whether or not they will become an advocate for your business, give you good reviews, or rate you poorly. Again, this is typically within the control of the franchisee unless the issue is a decision made at the franchisor level, such as product/menu, pricing or policy.

Sometimes this whole funnel can take place in the time it takes to spot a sign for ice cream and purchase a double scoop sundae. Sometimes it may take weeks, as your customers labor over the right financial advisor to choose. Understanding how your customer is thinking and what goes into making the decision to use you is important and will guide decision-making and sales activity at both the franchisor and franchisee levels.

Scoping out the competition

Most brands have already worked out their positioning with regard to other national brands, so this one is mainly for franchisees. Take some time to figure out who your direct competitors are in your local market. They might be other big brands, but there will also probably be local SMBs that are not on the corporate franchisor’s radar.

Understand:

Where they are stronger or weaker, compared to you

Who they attract, compared to you

How they are marketing their business

Having this information should help you to position yourself to win a bigger piece of the local pie. Is your competitor a gym that has better weight training and machines than you? Are they marketing mainly to younger men and athletes? Are they advertising on local radio? Perhaps you should double down on your cardio and yoga classes and try to attract more women or older clientele. Maybe adding some nutrition classes will encourage people trying to lose weight. And so on.

Building your authority

Once you’ve figured out who your customers are, how they buy, and how you plan to position your franchise in the local market, it’s time to put that plan into action by creating some content to support it.

For franchisors at corporate this means putting in the time to create an informative, interesting brand website with dynamic, engaging content. Your content should aim to educate, inform and/or entertain, rather than only sell. The more points of engagement your website offers to customers, the more reason they have to read, share, and link to your content, building authority. Your most valuable content will, of course, be the elements or pages that directly convert visitors into customers.

The content you put out over social media should follow this same precept, and lead back to your site as often as possible. Experts suggest that “60% of your posts you create should be engaging, timely content, 30% should be shared content, and only 10% should be promoting your products & services.” (Medium)

Invest some time in link building, in order to show Google’s algorithm how influential your site is and boost your authority and ranking. Here are a few tips:

Use Moz’s “Find Opportunities” feature to locate sites which are linking to your competitors and not you (yet).

Look for people who are already referencing your site and ask them to hyperlink to you.

Do a little PR or news-making and ask articles to link to your site. (This is something local franchisees can excel at.)

Ask for links from local trade organizations, community organizations or commerce groups.

Sponsor events and ask for a link.

Start a scholarship and post it on local .edu sites.

Find out more about link building and unstructured citation and how to increase them in The Guide to Building Linked Unstructured Citations for Local SEO. 

Managing channels and budgets efficiently

Armed with good, authoritative content and an effective website, you’ll want to focus on how you manage all the channels available to you. This also includes managing your budget effectively. Most franchisor budgets are focused on the brand, and many franchisees don’t have a lot left over for local marketing, but here are some things to think about.

Listings first: Your listings aren’t expensive to manage, but they give your marketing it’s biggest overall value — in some cases literally guiding people to your registers. Make great local business listings your top priority.

Claim everything: Franchisors, be sure you are the one in control of your directory listings and social profiles. Complete your Google My Business profile and establish a presence on key social media and review platforms like Facebook and Yelp.

Budget wisely: Do the strategy work to understand who your customers are and how best to reach them before you allocate your franchisor or franchisee marketing dollars.

Pointillism for franchises

Adept franchise marketing requires the eye of Seurat: the ability to see life in hundreds of tiny points, making up a masterpiece. For you, franchise pointillism includes:

Points representing each customer

Points for the customer’s community, as a whole

Points representing your locations on the map

Points across the web where engagement happens

Points offline where engagement happens

Points of resource at all levels of the franchise, from franchisor to franchisee

Ready for expert help from Moz in seeing the finer points? Download your copy:

The Practical Guide to Franchise Marketing

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from https://dentistry01.blogspot.com/2019/11/building-local-marketing-strategy-for.html

[raymondcastleberry]

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Posted by MiriamEllis

A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes.

Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost.

Don’t settle for this. Know that less-motivated competitors are losing this opportunity, too. This creates a large, blank canvas for a franchise you’re marketing to paint a new picture which takes state, regional and community nuances into account.

One famous example of localized marketing is McDonald’s offering SPAM in Hawaii and green chile cheeseburgers in New Mexico. For your franchise, it could revolve around customizing content for regional language differences (sub sandwich vs. po’ boy), or knowing when to promote seasonal merchandise at which locations (California vs. North Dakota weather).

What you need is marketing plan capable of scaling from national priorities to hyperlocal customers. Want the complete strategy now?

Get The Practical Guide to Franchise Marketing

From paint roller to sumi-e brush: A franchise marketing plan

Today, we’ll explore the basics of getting to know your local customers, so that your national franchise can customize how you serve them. Build a strategy around the following:

Your step-by-step guide to how to create a local marketing strategy

Finding your target audience

First, you need to understand who your customers are. If you have an existing franchise, you can do this fairly easily by simply observing or asking them. You might run an online survey, or you might do some quick spot interviews right in your place of business. What you want to work out is:

Demographics: What are the common ages, genders, income levels, and other relevant characteristics of your customers.

Psychographics: How do your customers think? What are their attitudes, behaviors and beliefs as they relate to your franchise?

Pain points: What problems do your customers have that you could potentially solve? Maybe they want to eat healthy but have no time. Maybe they want a gym that will help them become better athletes.

Consumption habits: How do your customers decide where to buy? Are they online? Do they have smartphones? Do they prioritize reviews/recommendations? Do they like video, or podcasts? Which social platforms do they frequent? What events do they attend?

Understanding the customer’s journey

Marketers spend a lot of time thinking about what we call the “customer journey.” This is just another way of saying we want to understand what happens between us and customers before they know our brand exist, after they discover it, up until they buy, and then beyond.

The best way to do this is to divide that experience into steps, understanding that some people will drop out of the process at every stage. Most corporate franchisers will recognize this as the “sales funnel.”

Here’s a simplified version of a sales funnel. Take the time to determine what happens at each stage in your own customers’ experience, and you’ll be a long way toward understanding how you can influence and help customers from one step to the next. 

Mapping a sales funnel



Awareness This is where a customer first discovers you exist and starts to form an opinion about you based on what they see. Often, this is managed by the activities being conducted by corporate franchisors (like a national TV ad campaign). But, it can also happen through franchisee-generated references and referrals (like a searcher discovering you via a Google Maps search on their phone).

Discovery This is where a customer has already absorbed information about you and your product and begins to actively try to learn more about it. This stage often encompasses online research. It local word-of-mouth queries between potential customers and their friends and family.

Evaluation This is where a customer has decided to probably purchase something similar to what you offer, but is trying to decide where to buy. They might stop by your business in this stage, or they may give you a call. They might visit your online website or listings to look at your hours, or menu or price list. This stage is influenced by both franchisor and franchisee activity.

Intent Now the customer has decided to buy from you — which means they are your customer to lose. Franchisors can lose them at this stage through misinformation in the brand’s local business listings — like incorrect hours or bad directions that lead customers to the wrong place and cause them to give up. Franchisees could lose the business through poor on-premises experiences — like uncleanliness, long wait times, low inventory, pricing, or poor customer service.

Purchase This is where the transaction takes place, and is generally entirely within the control of the franchisee.

Loyalty This stage determines whether the customer will return to buy again, and whether or not they will become an advocate for your business, give you good reviews, or rate you poorly. Again, this is typically within the control of the franchisee unless the issue is a decision made at the franchisor level, such as product/menu, pricing or policy.

Sometimes this whole funnel can take place in the time it takes to spot a sign for ice cream and purchase a double scoop sundae. Sometimes it may take weeks, as your customers labor over the right financial advisor to choose. Understanding how your customer is thinking and what goes into making the decision to use you is important and will guide decision-making and sales activity at both the franchisor and franchisee levels.

Scoping out the competition

Most brands have already worked out their positioning with regard to other national brands, so this one is mainly for franchisees. Take some time to figure out who your direct competitors are in your local market. They might be other big brands, but there will also probably be local SMBs that are not on the corporate franchisor’s radar.

Understand:

Where they are stronger or weaker, compared to you

Who they attract, compared to you

How they are marketing their business

Having this information should help you to position yourself to win a bigger piece of the local pie. Is your competitor a gym that has better weight training and machines than you? Are they marketing mainly to younger men and athletes? Are they advertising on local radio? Perhaps you should double down on your cardio and yoga classes and try to attract more women or older clientele. Maybe adding some nutrition classes will encourage people trying to lose weight. And so on.

Building your authority

Once you’ve figured out who your customers are, how they buy, and how you plan to position your franchise in the local market, it’s time to put that plan into action by creating some content to support it.

For franchisors at corporate this means putting in the time to create an informative, interesting brand website with dynamic, engaging content. Your content should aim to educate, inform and/or entertain, rather than only sell. The more points of engagement your website offers to customers, the more reason they have to read, share, and link to your content, building authority. Your most valuable content will, of course, be the elements or pages that directly convert visitors into customers.

The content you put out over social media should follow this same precept, and lead back to your site as often as possible. Experts suggest that “60% of your posts you create should be engaging, timely content, 30% should be shared content, and only 10% should be promoting your products & services.” (Medium)

Invest some time in link building, in order to show Google’s algorithm how influential your site is and boost your authority and ranking. Here are a few tips:

Use Moz’s “Find Opportunities” feature to locate sites which are linking to your competitors and not you (yet).

Look for people who are already referencing your site and ask them to hyperlink to you.

Do a little PR or news-making and ask articles to link to your site. (This is something local franchisees can excel at.)

Ask for links from local trade organizations, community organizations or commerce groups.

Sponsor events and ask for a link.

Start a scholarship and post it on local .edu sites.

Find out more about link building and unstructured citation and how to increase them in The Guide to Building Linked Unstructured Citations for Local SEO. 

Managing channels and budgets efficiently

Armed with good, authoritative content and an effective website, you’ll want to focus on how you manage all the channels available to you. This also includes managing your budget effectively. Most franchisor budgets are focused on the brand, and many franchisees don’t have a lot left over for local marketing, but here are some things to think about.

Listings first: Your listings aren’t expensive to manage, but they give your marketing it’s biggest overall value — in some cases literally guiding people to your registers. Make great local business listings your top priority.

Claim everything: Franchisors, be sure you are the one in control of your directory listings and social profiles. Complete your Google My Business profile and establish a presence on key social media and review platforms like Facebook and Yelp.

Budget wisely: Do the strategy work to understand who your customers are and how best to reach them before you allocate your franchisor or franchisee marketing dollars.

Pointillism for franchises

Adept franchise marketing requires the eye of Seurat: the ability to see life in hundreds of tiny points, making up a masterpiece. For you, franchise pointillism includes:

Points representing each customer

Points for the customer’s community, as a whole

Points representing your locations on the map

Points across the web where engagement happens

Points offline where engagement happens

Points of resource at all levels of the franchise, from franchisor to franchisee

Ready for expert help from Moz in seeing the finer points? Download your copy:

The Practical Guide to Franchise Marketing

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Raymond Castleberry Blog http://raymondcastleberry.blogspot.com/2019/11/building-local-marketing-strategy-for.html via IFTTT

#Unknown Raymond Castleberry Blog