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nixcraft · 1 year

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#infosec #security #IT #devlife #ciso #linux memes

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thirtyeighthparallel · 5 months

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Understanding the Art of Web Marketing: Methods for Success

Understanding the Power of Web Marketing

Web marketing has actually reinvented the way services get in touch with their target market. In today's electronic age, having a solid on the internet existence as well as effective advertising and marketing techniques is important for success. Online marketing incorporates a variety of activities, including seo (SEO), social networks advertising, content marketing, e-mail advertising, and a lot more. It permits organizations to get to an international audience, develop brand name awareness, create leads, and drive conversions. However, with the ever-evolving digital landscape, it is essential to remain upgraded with the most up to date fads as well as techniques to make the most of the capacity of net marketing.Key Techniques

for Successful Web Marketing

To grow in the competitive globe of web marketing, businesses require to develop a detailed approach that lines up with their goals and also target market. Most importantly, producing an aesthetically attractive and straightforward web site is important. This offers as the structure for all other online marketing efforts. It needs to be maximized for search engines, tons promptly, and also provide valuable and also interesting content. Furthermore, businesses ought to utilize social media platforms to get in touch with their target market, share appropriate material, as well as construct connections. Paid advertising and marketing, such as pay-per-click (PPC) projects, can likewise work in driving targeted traffic to an internet site. Lastly, businesses should focus on producing top notch content that informs, delights, and involves their target market. This can include article, videos, infographics, as well as more. By consistently providing important material, services can place themselves as industry believed leaders and also build depend on with their audience.In verdict, web marketing is a powerful device that companies can take advantage of to expand their brand and drive outcomes. By understanding its power and implementing essential strategies, companies can stick out in the electronic room as well as attain their advertising and marketing objectives. As the digital landscape proceeds to develop, it is important to remain current with the current patterns and also adjust methods as necessary. With the best method, businesses can master the art of web marketing and also unlock its full possibility.

Read more here Chief Security Officer

#CRO #CISO #CPO

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imoga-pride · 2 years

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what does isocis mean? and can you be both cis and adgender?

isocis: being both cis* and iso*; isogender and cisgender.

and yes

#isocis #cisiso #cisogender #ciso #isocisgender #cisgender #isogender #iso #cis #adgender #ad #adcis #adcisgender #cisadgender #cisad #gender modalities #Anonymous

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jcmarchi · 24 hours

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Say goodbye to standard security for smartphones (you need this instead) - CyberTalk

New Post has been published on https://thedigitalinsider.com/say-goodbye-to-standard-security-for-smartphones-you-need-this-instead-cybertalk/

Say goodbye to standard security for smartphones (you need this instead) - CyberTalk

By Zahier Madhar, Lead Security Engineer and Office of the CTO, Check Point.

Smartphones play a pivotal role in all of our lives. In a way, smartphones today are a sort of a diary, storing pictures, organizing them and displaying them in a story telling modality. Smartphones are much more than a piece of technology that allows you to make phone calls and send text messages.

Many people, before they go to bed, they have their smartphones in their hands; they are getting the latest updates, finishing some work, or watching a movie or video shorts. And once they wake up, the first activity of the day consists of picking up the smartphone, checking the time and seeing about whether or not they have missed any updates.

Smartphones: dual uses

That very same smartphone is often used for business purposes as well; such attending or hosting meetings, emails and managing an agenda. The dual-purpose dimension is also the case with a laptop (used for both private and business purposes). The biggest different between a laptop and a smartphone is that a smartphone is always turned on and connected to the internet, while a laptop, not-so-much.

A second difference is that a laptop is managed and has a threat prevention application on it. In contrast, smartphones are, in many cases, managed by the organization but not secured by a threat prevention application. However, the smartphone contains the same mix of private data and business related data as the laptop. See the problem?

The bakery next door

In a previous Cyber Talk thought leadership article, I talked about the bakery next door. The bakery next door can use a smartphone to get the status of the ovens, but also to control the ovens. Imagine if the baker’s smartphone were hacked and hackers took control over the most important ovens. This would impact the bakery’s output immediately. This is not just a theory; this could happen. Although this example is small-scale, the implications are immense; lack of smartphone security can jeopardize a business.

History of mobile threats

Malware targeting smartphones is not new. The difference today compared with 20 years ago is that the smartphone holds sensitive data; sensitive data on private and business level.

The question is why do organization fail to install mobile anti-malware on the smartphones? I believe it has to do with awareness, costs, and user experience or they think it is not needed (especially for iOS users).

iOS cyber security

Despite popular belief, it is possible to install malware on iOS devices and since the EU’s Digital Markets Act of 2022 came about, Apple has been forced to allow also apps outside the App store on its phones.

But regulating smartphones based on unified endpoint management and mobile device management is not enough. The reason why is simple: These security tools do not contain security controls for inspecting apps, network connections and interfaces in regards to malicious behavior.

Malware prevention

Let’s get back to the bakery next door. The baker uses his smartphone for daily business (baking bread-related tasks) and also for personal use. To avoid getting infected by malware, the baker does not install apps outside of the App store, does not scan QR codes and does not connect to public wifi.

As with his laptop, he makes sure that the smartphone and his apps are always updated with the latest software releases. Still, this is not enough. The baker won’t successfully avoid SMS phishing, malicious websites and network related attacks by taking those steps. To truly advance his security, the baker needs to install a mobile security solution that protects the smartphone from mobile security risks.

The baker is lucky because he relies on a cyber security vendor partner to deliver a platform and he can simply apply mobile security, in addition to the other security controls that have been delivered, through the platform.

In other words, what the baker has is a consolidated cyber security platform with threat prevention, ensuring that his business won’t be disrupted by opportunistic hackers.

Key takeaways

As I mentioned earlier, smartphones have become day-to-day essentials, shaping our social interactions and business operations. However, they also present security risks, as they contain sensitive personal and business information. Here are some tips to enhance smartphone security:

1. Stick to official app stores for downloading apps.

2. Avoid connecting to public wifi networks.

3. Consider installing a mobile threat prevention application.

As a Chief Information Security Officer (CISO), it’s crucial to treat smartphones with the same level of security awareness as laptops. Incorporate them into your awareness campaigns and ensure they are regularly updated with the latest patches.

Implement mobile threat prevention solutions like Harmony Mobile from Check Point to serve as a security enforcement point for your Unified Endpoint Management (UEM) or Mobile Device Management (MDM) system.

These measures will enhance security maturity and provide visibility into potential malicious activities on mobile devices within your organization.

For more insights from Zahier Madhar, please click here. To receive compelling cyber insights, groundbreaking research and emerging threat analyses each week, subscribe to the CyberTalk.org newsletter.

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ryoruma · 17 days

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Master the Art of Online Marketing: Boost Your Online Existence and Drive Success

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In today's digital age, web marketing has actually come to be a necessary device for businesses of all dimensions. Whether you're a little startup or a reputable firm, having a strong online presence is vital for reaching and engaging with your target market. Online marketing includes a variety of methods, consisting of seo (SEARCH ENGINE OPTIMIZATION), social networks advertising, e-mail advertising, web content advertising and marketing, and a lot more. By grasping the art of online marketing, you can not just boost brand name understanding yet also drive web site traffic, create leads, and eventually increase your sales and revenue.Paragraph 2: One of the vital advantages of net marketing is its capacity to target particular demographics and personalize advertising messages. Unlike conventional advertising approaches, where getting to a broad audience can be expensive and inefficient, web marketing enables you to reach possible clients who are already interested in your products or solutions. With the aid of data-driven understandings and analytics, you can produce highly targeted projects and supply individualized web content that resonates with your target market. Furthermore, online marketing offers a level of flexibility and scalability that standard marketing can not match. Whether you desire to begin with a tiny spending plan or purchase a massive project, online marketing permits you to change your techniques and budgets as required, making sure maximum roi(ROI). So, whether you're simply getting going or looking to take your service to the following level, mastering the art of internet advertising is important for success in today's competitive digital landscape.

Read more here Chief Communication Officer

#CISO #CFO #CCOO #CIO #CNO

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latespringg · 19 days

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Master the Art of Online Marketing: Boost Your Online Visibility and Drive Success

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In today's digital age, online marketing has actually come to be a necessary tool for organizations of all sizes. Whether you're a small startup or a well-established corporation, having a strong on the internet existence is critical for reaching and involving with your target market. Web marketing encompasses a vast array of approaches, including search engine optimization (SEO), social networks advertising and marketing, e-mail advertising, web content advertising, and extra. By understanding the art of online marketing, you can not only boost brand recognition but also drive internet site web traffic, create leads, and inevitably improve your sales and revenue.Paragraph 2: One of the essential benefits of online marketing is its ability to target details demographics and individualize marketing messages. Unlike typical advertising techniques, where getting to a wide target market can be pricey and ineffective, web marketing enables you to get to prospective customers who are already curious about your services or products. With the assistance of data-driven understandings and analytics, you can create extremely targeted campaigns and deliver individualized content that resonates with your target market. Additionally, internet marketing offers a degree of adaptability and scalability that typical advertising and marketing can not match. Whether you want to begin with a little budget plan or purchase a large-scale campaign, net advertising and marketing enables you to readjust your approaches and spending plans as required, guaranteeing maximum return on financial investment(ROI). So, whether you're simply beginning or looking to take your organization to the following level, mastering the art of web marketing is vital for success in today's competitive electronic landscape.

Read more here Chief Executive Officer

#CBO #CVO #CISO #CLO #CRO

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jcmarchi · 6 days

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The evolution from BEC to BCC - CyberTalk

New Post has been published on https://thedigitalinsider.com/the-evolution-from-bec-to-bcc-cybertalk/

The evolution from BEC to BCC - CyberTalk

David Meister is a valued technology expert with over 15 years of experience in technical and consultancy roles across a range of technologies, including networking, telecommunications, infrastructure, and cyber security. After starting his career as a network engineer, David’s passion for using technology to solve problems led him through various roles, including engineer, technical manager, consultant, and sales professional. As a consultant, David designed technology solutions for organizations in various industries, such as not-for-profit, engineering, mining, and financial services.

David holds technical certifications from Cisco and Microsoft, a Graduate Certificate in IT Management, and a Master’s in Business Administration. Currently, David occupies a pivotal leadership position as the head of Check Point’s Global Channel and MSSP program for email security. In this role, he provides essential support and advice to technology companies worldwide, guiding them on the best practices to protect their customers from cyber attacks.

In this exclusive interview, cyber security expert David Meister explores how threat actors are reconfiguring their practices to sleuth past security controls. Discover how comprehensive solutions can protect your people, processes and technologies from highly sophisticated hacker havoc. Stay one step ahead.

Would you like to share insights into the current cyber threat landscape? How should that influence organizations’ choice of email and collaboration security tools?

Threat actors are deploying traditional attack tactics in new ways, a trend occurring across threat vectors. For example, we are seeing malicious links move to QR codes, and Business Email Compromise (BEC) evolving to target Teams and Slack; thus expanding into Business Communication Compromise (BCC).

As threat actors look for new areas to exploit, organizations need to consider the breadth of the cyber security solution in-use within their organization and what vectors are covered. For instance, blocking phishing emails is essential, but consider a scenario where a partner organization is breached and the culprit phishing email comes from a legitimate source. What if a phishing link is hidden in a QR code inside an attachment, or what if that link or QR code comes in via Teams in a busy group chat? The evolution of BEC to BCC should be driving leaders to evaluate their strategy in protecting the entire communication suite, beyond just spam and malware in emails.

How can leaders ensure seamless integration and compatibility of email and collaboration security tools with other cyber security solutions?

It is extremely important that security solutions speak to each other to build a defense-in-depth approach rather relying on single point solutions. This includes integrating with native security provided by Microsoft or Google, as well as integration with security operations platforms used by your SOC. Integrations with Security Information and Event Management (SIEM), Security Orchestration, Automation, and Response Solutions (SOARS), Extended Detection and Response (XDR), and more ensure that threats are not missed and that threat intelligence is shared and acted upon efficiently, enhancing an organization’s ability to prevent and respond to attacks.

Leaders should seek out tools that build a “defense in depth” approach to securing an organization. For email security, this means building on top of Microsoft Defender rather than setting up bypass rules, such as those used by legacy SEGs.

Managing time effectively is always a challenge when trying to integrate multiple solutions together. Where possible, using solutions that can be managed from a single interface will both save time and lead to an increased level of security.

To what extent should cyber leaders prioritize user training and awareness programs to enhance email security and the security of collaboration tools?

Awareness training is a key part of any cyber security strategy. A good awareness program should involve a holistic approach to training users. A holistic approach means looking beyond just phishing emails; looking at day-to-day activities of staff and their behaviors. As an example, if you have staff that travel regularly or use their laptops on public transport, have they been educated about the risks and best practices? It is all-too-common to see people in airport lounges leaving laptops unlocked or sitting on public transport with confidential documents open.

When users are educated about risks and secure behaviors, a secure culture starts to emerge. Responsibility for a security culture should go beyond just the CISO. It should include other stakeholders such as HR, finance and people managers. If senior leaders set the right example in terms of secure behavior, others will follow.

It is also important to address the risks of new technologies as they become a part of day-to-day working life. If users assume everything is safe, threats will be missed. So, they need to be educated about always looking out for the unexpected. Teams is now a part of almost everyone’s daily work life, but very few organizations have educated their users on the cyber security risks associated with it.

In short, leaders should prioritize educating users on newer technologies and the threats associated with them.

For organizations that already have email security (Microsoft…etc.), why should leaders consider switching to a stronger email security solutions provider?

Leaders should consider how a malicious actor would attack them. Is their email security exposed to the outside world with mail exchange (MX) records? Are external parties able to share files and to message users via Teams? If this has been considered, how is the organization preventing these threats?

Leaders should assess the speed at which existing cyber security solutions adapt to new threats; the use of cloud-based platforms that are regularly updated and powered by AI will assist in preventing the latest threats, including those associated with BCC.

For more information about recent BCC attacks, please click here.

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konosai-yai · 1 month

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Master the Art of Web Marketing: Boost Your Online Presence and Drive Success

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In today's electronic age, internet marketing has actually become a vital tool for businesses of all sizes. Whether you're a tiny startup or a well-established firm, having a solid on the internet presence is essential for reaching and involving with your target market. Online marketing includes a broad array of strategies, including search engine optimization (SEARCH ENGINE OPTIMIZATION), social media sites advertising and marketing, email advertising and marketing, content marketing, and a lot more. By grasping the art of web marketing, you can not only raise brand name recognition yet additionally drive internet site traffic, create leads, and inevitably improve your sales and revenue.Paragraph 2: Among the key advantages of internet advertising is its capability to target certain demographics and individualize marketing messages. Unlike traditional marketing methods, where getting to a wide audience can be costly and ineffective, web marketing permits you to reach prospective clients that are currently interested in your services or products. With the aid of data-driven understandings and analytics, you can develop extremely targeted campaigns and provide personalized web content that resonates with your audience. Moreover, web advertising provides a degree of flexibility and scalability that typical marketing can not match. Whether you wish to begin with a tiny spending plan or buy a large project, online marketing permits you to change your techniques and budgets as required, making sure optimum roi(ROI). So, whether you're simply beginning or seeking to take your company to the next degree, mastering the art of internet advertising and marketing is essential for success in today's competitive electronic landscape.