#erkshine

[mychampagne-mybubbles]

HS3 on the works: Brands and curious implications

"Post under petition"

THE BASE

It is important to highlight the base on which all this strategy is being will be built. We are a pretty strong trained fandom and at this point, we would recognize Harry dressed in his stunt uniform in the middle of a crowd.

Also, Abbey Road studios are pretty recognizable for many, but it's interesting how the pics happened to be taken right beside the banner. Just in case. "What is a singer doing in a music studio?" we all wonder disconsolately... right?

KICK-OFF

At first sight: Spotify - Gucci - TikTok

It is interesting Spotify's leadership in this "campaign" by now, the platform is taking relevance over the market with its disruptive model since the moment it entered the market. Remember not so long ago Apple almost owned the monopoly of the streaming market. Is HS3 focusing just on one? I don't think so. Actually, both brands played important roles during HS2: Apple covered Fineline's launch exclusive interview, while Spotify sponsored fans listening parties.

He is the image & ambassador of Gucci, this is just an indicator that Gucci will continue to accompany Harry during this period. A check on our list.

TikTok's introduction is pretty interesting, the reason and how it was done. It is a non-stop booming SM platform with more than 700M (2020 fact) users worldwide; an audience split by 60% women & with a great focus (also 60%) on younger people between 16-24 years old. This move is really important since it carries the obvious intention to target Harry to younger audiences. Main focus: Keep growing.

The expected guests: Columbia & Erkshine

Either because you trust the rumors about the 3-album-commitment with Sony Columbia or because we haven't got any indication that makes us suspect about broken ties, this was more than expected.

Display: Coachella

It's pretty clear by now that Harry's target is to acquire a stronger position within the American market. This is a confirmed opportunity to present and perform for the first time that HS3 single. Check some of the reasons click. Again, the Main focus: Keep growing.

Media: Vogue - Rolling Stone - GQ - Dazed

It is common knowledge that the way of consuming media is changing has changed. It's not the end, but I am sure it is a matter of adapting or dying. I am not going to do a debrief on this matter since I think is pretty obvious. The print version is losing frequency & sales, is expensive and is trying to offer better quality in terms of pages and paper. Also, the fact that digital headlines are fed by SM itself is also telling blog vibes.

The agility to acquire interesting characters or topics is more relevant than ever. That's why I believe there are clear agreements with selected covers that keep appearing with temporary or total exclusivity content over and over, while others are still working on echos and traditional sources.

THE ANTECHAMBER BRAND CARROUSEL

Here is a space for friends, for buzz, for mutual collabs, to fuel the gas...

Pleasing: New collection with Mike Fleetwood

Gemma Styles new glasses collection: Wearing Pleasing

The obvious to welcome on board:

Apple

Harris Reed + gang

Late Late Night Show

Movies' cast members

Stunt

Adidas / TNF - ofc

Loewe - Not on Harry but I expect to see it orbiting his circle

Disclaimer: I am passionate about how they operate but when I point to a collaboration or brand contract is not to call either of the parts out, is out of curiosity and learning. This is one of the greatest operators we will be able to witness in the business, it is pretty amazing to sit and just admire them, plus learning if we can. The rest is secondary and subjective.

Interesting readings:

Spotify & Louis

Guccification

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[allaboutsavinganimals]

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[mychampagne-mybubbles]

LEMONS 🍋

All lemons grow in warm and tropical climates. During the 18th century lemonade was even used as medicinal or pharmaceutical purposes.

It commonly represents the bitterness of life “something that doesn’t seem to work well”; but It is a detoxifying fruit, that’s where it find its connection to spiritual purposes in many cultures: longevity, purification, refreshment, cleansing, rejuvenation, etc. but its also rumored to work perfect to enhance love and fidelity.

Lemon Fruit Symbolism:

Lemons also have deep cultural symbolism and can signify wit, uniqueness, friendship, and purity.

Dreams interpretation: It can symbolize good income, happy marriage, and happy childbirth among other positive things.

Harry seems to have tamed the bitterness of the lemon over the years until making it a reference to including it in his album:

👉🏼Throw back to 🍍

#lemons #new symbol #album #as it was #harry’s house #music industry #sony #erkshine #harry style #why a lemon #sour sweet #bye pineapple #🍍🤝🍋