#hs3 marketing

[poemstocomfort]

AM I PHYSICALLY OKAY ? Yes

AM I MENTALLY OKAY ? No

HAS HARRY'S HOUSE GIVEN ME MENTAL TRAUMA ? Yes

DO I STILL LOVE HIM ? YESS

SHOULD HARRY PAY MY THERAPY BILLS ?

Absolutely yes yes yes

FUCK YOU PERSONALLY FOR MAKING A SONG LIKE MATILDA HARRY , NOW I AM CRYING 24/7

#harry styles #larry fanfiction #louis tomlinson #larry af #larry is literally real #youtube #as it was #as it was harry styles #as it was mv #hs3 #hs3 rumors #hs3 marketing #hs3 is coming #harry styles hs3 #about harry #harrys house #bottom harry #fetus harry #gorgeous harry #harry #harrychella #harry 1d #harries #hs1 #hs3 first impressions #hs3 leak #hs3 reactions #hs3 speculation #hs3 theories

[mychampagne-mybubbles]

Harry Styles • The first Take • 13.06.2022

Boyfriends

#harry styles #harry’s house #hs3 #tft #harry is So going to the asian market #boyfriends

[twopoppies]

I wanna make it clear from the get go that I’m in no way defending Harry’s ticket pricing or Ticketmaster’s ridiculous monopoly over concert tickets.

That said, I think people have a habit of oversimplifying marketing and marketing strategies, and assuming that they’re directly reflective of an artist’s personal greed, so I’d like to offer some alternate food for thought.

I think Harry’s ticket pricing is the result of three things: 1) marketing and brand strategy, 2) audience, and 3) negotiating leverage.

Marketing strategies have multiple layers to them, and are highly dependent on variations per artist per genre. What do I mean? Two people can both be lucrative pop artists but appeal to a widely different audience and will therefore be branded and marketed accordingly. Ed Sheeran, for example, is one of the top pop artists in the business. He’s worked with many of the biggest and brightest pop acts, but his personal brand has always been down-to-earth singer-songwriter troubadour type. That’s the audience he plays to, and that kind of audience has a certain price point and is expecting it to be maintained. It’s very different to the kind of fan who would buy a ticket to a Beyoncé concert, or a Taylor Swift concert, and even though you can argue that there is overlap, you can understand that visually and experience-wise, the branding differs immensely. That directly affects ticket price points.

Next, audience. Like it or not, Harry’s music appeals to a wide audience that’s largely made up of very casual fans, so the profit strategy is quantity over quality. If you pay attention to the kind of audience Harry plays to, at least 75% of them are only going to one show each (casual fans, parents with young children, partners buying tickets for occasions, etc). That means, for them to maximize overall profits, an individual ticket that’s priced much, much higher will give them more returns than multiple affordable tickets (they don’t put the weight on repeat concert-goers because they’re a relatively small part of Harry’s concert audience). The profit strategy for Harry has always been to cater to the maximum number of people possible, while artists like Louis, whose ace up their sleeve is the solid, loyal fan base they’ve cultivated, will put the weight on repeat-concert goers and will therefore be more successful pricing each ticket lower, so people can go to multiple shows.

Yes, it sucks for Harry’s actual, loyal fans, but we have to accept that the current level Harry is at is finite, and given that the music industry will always be profit oriented, they are clearly trying to take advantage of that.

Lastly, negotiating leverage. I think we have to understand that the creative freedom we’ve seen Harry expressing (which has grown markedly from HS1 to HS3) is a direct result of the money he’s able to bring in. Money speaks, and the kind of money Harry’s bringing in tells his label that it would be idiotic to curtail him from writing the kinds of songs he wants, dressing the way he wants, doing covers of magazines in dresses, getting involved with queer artists, designers, actors and projects, etc etc etc. That leverage was hard won, especially for a closeted artist. The fact is, his profitability is likely the only thing that’s keeping them from shoving him back into the frat-boy womanizer narrative he had in 1D because what he’s proven is that his authentic music, taste, and style evolution is actually as lucrative (if not more) than their original branding of him.

So, yes, as much as the pricing of Harry’s tickets sucks and is unfair, I think people should think twice before branding it simple pathological greed. There are many things at play here, and we still have to acknowledge the capitalist nature of the music industry in general. “Survival” as an authentic artist in the music industry comes at a cost, and more than anything, that’s going to come down to an undeniable level profitability.

#harry’s image #ticket pricing #music industry

[inkie80]

nah , HS4 was finished way before they went to Japan / yeah but hs3 was written before olivia and fans/media tried to tie songs to her. doesn't matter what he says or when things are written or recorded - someone will link it tr which is unfortunate. i know for myself personally, i am SO turned off by taylor swift's album right now because i am so not interested in Joe or Matt or Travis and what they may or may not have done to her - i don't even want to listen to the album. so i hope harry does a better job with the marketing of hs4 to avoid this because i think it takes away from the music. 🤷🏽‍♀️

I agree with all you’ve said

[indiaalphawhiskey]

Hi India, you mentioned earlier the pivot with hs3 promo and how it relates both to Holivia and MP marketing would you mind explaining what you mean by that?

Hi, love!

So, please take note I don’t really have much to back up this theory other than what the logical conclusion should have been vs what it turned out to be, but during the rollout of Harry’s House, we noticed a pretty obvious shift in the narrative.

Let’s start with the tracklist leak. From the moment we saw Cinema, everyone was like boom! That’s the one. About as subtle as a hand-grenade going off in a fireworks factory.

Then, the week before the HS3 leak, blogs were getting anons about how het Harry’s House was, how there was a mention of green eyes, and a song about fuckboys, and how there was a “really gross het lyric” in Cinema, and of course, our reaction? Panic and freak out!!! (But just enough to rabidly download the very organized leak to see for ourselves a week later.)

Then, when we came to our senses and realized the album was approximately, maybe, ever so slightly 0.00000000001% het-adjacent, the Zane Lowe interview was announced, which, from our experience with Fine Line, was when the “my ex-girlfriend” official narrative was rolled out. So, we held our breath and got…

Harry doo-doo-doo-ing his way out of a question and talking about thoughts on a treadmill. But then, Zane Lowe also hinted at the possibility that they re-shot this interview — that “there was a time they were supposed to do this in the UK” but that “there’s something so timely (?) about doing this in the afterglow of Coachella weekend”. It’s could have meant a number of things, but given the time they would need to set up and film the interview, then edit and release it, it seemed really strange that they would pack that all into the weekend after Coachella, and release it so soon afterwards, especially when Harry’s House is themed around home and England.

And then, on Howard Stern, Harry had so many opportunities to confirm who Cinema was about, was even asked directly and led to an answer several times, and the man ducked and dived with the best of them. So this begs the question: why on earth would Harry’s team blatantly name a song Cinema when he’s stunting with his director, go through the trouble of setting up all of this ‘het’ storyline within fandom, and do everything Harry can to divert from that original narrative?

My theory is that somewhere along the way the team decided it was best not to link Olivia to Harry’s House officially at all, so they reshot the Zane Lowe interview because, in the original, he, maybe, does confirm that Cinema is linked to Olivia. And then, Harry was given permission to duck and dive direct questions on Howard Stern (because it would look odd if they blacklisted Cinema talk altogether, seeing as it’s the song with the juiciest narrative).

Why? I don’t really know, but my best guess was that the overlap in promo timelines between My Policeman and DWD had just been confirmed (the first time Harry mentions MP publicly is on Howard Stern) and there wouldn’t be enough space between the two movies for Harry not to get pretty wild backlash if he did confirm their relationship in such a public way and then go on to star in a queer film.

Again, just a guess. Hope that helps!

#iaw ask #iaw anonymous #my policeman discussion #stunt discussion

[izacore]

ppl will hate me for this but harry has gotten where he is all because of pr especially the tabloid relationship pr and not necessarily his talent. That's just how that industry works for artists like harry. There's no other way to market him to gp. He is truly the male taylor swift in that sense when you think about it. using relationships for pr except Taylor spins it like she is the victim. Harry keeps mum. His biggest introduction to gp was haylor. His popularity and fame skyrocketed after that and put him firmly as 1d frontman for gp. And his team has always followed this path bcuz it always works. For all the hate holivia got it pushed him to gp. I will die on the hill that hs3 era is what it is bcuz of holivia. This is exactly what his team wants. A scandalising stunt for fandom to maintain interest create noise, but neutral enough for locals to tune in. One of these every couple of years to push his name in gp. When it gets saturated return to a safe stunt like the current one. sorry for the long rant missing prepandemic years where I was hopeful and naive.

No, yeah, I definitely agree with the Taylor Swift comparison. The thing though is that no matter what I think about her, she actually has some balls and is able to take a stance on some things, lol. And you have her give 3 hours long shows with multiple outfits and dancers and staging for the same price Harry is charging. What they did with him, it was to make him a money making machine as fast as possible, and this era especially proves that. I was talking with a friend, and funny how this tour has been going on for so long and most of the memorable moments were repetitions of the ones from his first, in my opinion much more authentic tour. There was just no effort made and you can see it through and through. One of my guilty pleasures in the last few months was watching fandom get hyped for some shows, saying he'll definitely do something special, invite a guest etc. for it to always end up exactly the same. No one around him, and I think not even Harry himself believes he could be standing out on his own which is truly sad and laughable at the same time.

#ask #anonymous

[poemstocomfort]

5 DAYS BEFORE HARRY RELEASES HIS ALBUM , 5 DAYS BEFORE GETTING EMOTIONAL AND MENTAL TRAUMA FOR LIFE , 5 DAYS BEFORE CRYING MY EYES OUT TO HOW BEAUTIFUL HIS SONGS ARE AND HOW EVEN GOD CREATED SUCH A PERFECT MAN AND 5 DAYS BEFORE WE GET 1000 PROOFS FOR LARRY

#harry styles #larry fanfiction #louis tomlinson #larry af #larry is literally real #as it was mv #as it was harry styles #as it was #harry styles hs3 #hs3 #hs3 is coming #hs3 marketing #hs3 rumors #hs3 theories

[daisiesonafield-blog]

At the moment I‘m so confused because it happened a lot

All over Twitter some people take about that Harry might reales a second album within this year

Bit they nerve say oh they have Andy pov it’s so confusing

I don’t know if you have any information or pro but it would be lovely if you could explain it!

Hope you have a good day :)

Hi dear,

I don't think there's any evidence he's going to release another album with Harry's House. We're not getting HS4 any time soon.

The reason people have jumped to that was due to the album leak. Some people thought this was H "fighting Sony" because his contract is ending soon, so he leaked the album and would then release a completely new one. There's no logic here. This is based on several assumptions. The main one being that H is leaving Sony after HSH. He is not. There is no way. He is pretty close to being their top artist right now. Even if he did leave Sony, he'd just go to one of the other big labels. They're all the same. He's not leaving. Ever, in my opinion.

Also, I think twitter has a tendency of seeing a dot and claiming it's a novel. Some people speculated that the HSH album that leaked may not be the finished album and that some things could be different. Twitter took that and ran, and it changed to it'll be a whole new album. No. What people meant was that some songs may have some slight lyric changes, or scoring and mastering that are different. Maybe 1 or 2 songs that were different....this isn't the case anymore bc Harry and Columbia confirmed the tracklist.

In my opinion, Sony leaked the album because it is a publicity tactic. They do this all the time. "Leaks" are a marketing tool to create buzz and get people talking. They did this with Spiderman. Leaking it early also works in their favor because it ensures that half of Harry's fanbase gets time to listen and form opinions about the songs without the PR narrative they're about to roll out to go with the songs. We know the media will eat up this "love declaration to Olivia Wilde". And they may even play into it. I think a lot of fans would have been really upset if the first time they listened to the album was with the storyline of it being Harry's most vulnerable love declaration to the love of his life Ms girlboss Olivia Wilde. Leaking it allowed a good portion of his fans to form opinions on songs. Bc trust me they would have lost a part of fans had we only gotten the stunt album narrative. The media will eat this up. Unless they work very hard to divert the album from her, but I don't see why they would.

So to conclude, Harry's House is HS3, the tracklist is correct, we all heard the album already. This is it. There may be different scoring in the final version we get on May 20th. There may not be. The leak was certainly a calculated play by the label and his team to keep fans and create publicity. In my opinion, given the info we have currently.

#that's my opinion #hs3 leak #fandom leak #may 4 2022 #may 2022

[28whitepeonies]

Or maybe Niall’s ‘going hard’ on promo because this is how artists kind of have to promote themselves nowadays. Magazine articles and radio interviews are nice, but to me those are more traditional methods of album promotion - they’re the baseline and you leap off in different directions from there, and one of those directions is artist-centred short-form video content that enables fans to feel as though they’re conversing with the artist directly. Not to make comparisons but with my marketing hat on for a second: Harry doesn’t do this because, frankly, he doesn’t need to. He’s a brand in and of himself. Louis doesn’t do this for reasons I’m not sure of (perhaps he feels it’s too mainstream / not cool / hates technology) but in my opinion he missed a trick here in terms of fitf promo. As you said, look at Lewis Capaldi; the talking to camera promo he’s done has been so important to his success, and others’. In a world where short-form video content (TikTok) is a key part of a marketing campaign, it’s so important to get this right and creating ‘authentic’ content for these channels is the right approach. Polished, heavily-edited videos that sit semi-comfortably on Reels just doesn’t work on TikTok. Authentic talking to camera content works even better for Reels. I say this as a social media manager, for context. I think Niall’s doing a great job in promotion his album in a way that feels authentic.

Thanks anon

Firstly, I was maybe a bit too implicit with what I was saying in my post, hard agree on the promotion angle.

I think that when you look at Niall, Harry and Louis they and their teams are making different promo choices, sometimes as fans it’s hard to see what they’re aiming for until it’s been successful, or not.

I don’t think the difference in choices shows that Harry didn’t need to do promo or didn’t do much in the way of social media, I actually think he did a great deal of it, just that there was both a bigger budget, a different target and format. There was a very concentrated TikTok/social media promo presence for Harry before and during launch of HS3 - it was just different to what Niall/Lewis are doing atm.

I’m very keen on folk being able to draw lines in what work they will and won’t do and if Louis isn’t doing the kind of social media promo you depict because he doesn’t want to I’m so here for it.

I would also say on this one part of your ask that I think it’s important to remember that as fans we don’t have a full deck of cards here and that promo teams have access to much more information than we do. On top of that, social media is a fickle beast and I think you’re right about authenticity although I’m not really keen on framing it that way - predicting what will be a hit on TikTok and what won’t is very hard and I think we’re seeing a fair bit of evidence that viral songs on TikTok are both hard to manufacture and not necessarily worth the effort.

#Niall #promo chat #anon

[dogsliampaynedoesntinstagram]

Do you think everything that happens that's "larry" related from either of them is just a coincidence cause the fans make it about larry? Cause I don't think so

The titles of HS3 adds up to 28. Harry went as far a combining the word grape juice into grapejuice so it all added up to 28.

The whispered numbers in grapejuice, the 123, 123, 12, 1 etc. all add up to 28

Harry used the word LOVE 28 times in his album.

Do you think that's marketing or a coincidence? Because that's on harrys body of work for life. It's not a promo tweet like summon the sun and everyone freaks out about louis for a couple of days. I've seen the marketing discussion going around to other blogs and it's just dismissive to say that everything "larry" they do is pr or a mere coincidence. When Louis wore the red pants with the papillon butterfly on valentines day, that's a nod to harry. I don't think it was even meant for larries but because we're so up in their private business, we make it about ourselves. If they were truly a secret closeted couple where no one knew about them, I still believe he would have worn the pants. But I understand this is just me and how I interpret the situation, I know it's not fact. But Harry using love 28 times is. So I just think not everything they do can be boiled down to larries reaching and making something about larry when it's not.

I'm going to talk through how I look through these things, it may help or it may not.

First of all given the sorts of things you are thinking about - I would rule out marketing. Marketing and PR people on Harry and Louis' teams will be aware of and think of Larries, but they care about what we do, not the stories we tell. They're not going to (and don't need to) micromanage the stories we tell.

I think it's really important to understand that the fact that Harry uses the word 'love' 28 times on his album absolutely could be a coincidence.

When assessing how likely something is to be a coincidence it's useful to think about the logistics of making it happen. I can't figure out how this could happen deliberately, because it would mean thinking of something other than 'what would make the best album' when choosing which songs to include. Is he really going to Daydreaming over a better song that only uses the word 'Love' nine times?

Compared to what it would mean or Harry to prioritise the number of times 'love' was used in his album, it's very easy for numerology to be coincidence. There are so many things to count and add and they all have to come up with some number. It's very easy to end up finding a number that means something to you if you try enough things.

If it was Taylor, I wouldn't dismiss it out of hand, because I know Taylor is into numerology. We've never seen any indication that Harry pays attention to these things. So there's no reason to think it's deliberate.

It's not impossible that it was deliberate, or at least noticed, but I think it's far more likely that it's a coincidence. And allowing that coincidences happen and not everything has meaning is really important to understanding the world.

As for the clothes, I'm much more uncertain about that. There's no reason it can't be intentional. Like you I think if it was intentional it would have been Louis expressing himself, as opposed to communicating specifically to fans. But if he was wearing that outfit for expressive reasons - the movie Papillion could mean something very different to him than it does to fans. We can't know.

We don't know what things mean for them, and it's very easy for things that seem meaningful to fans to be a coincidence, or to have a completely different meaning for Harry and Louis (there is a lot going on in their life that we have no idea about, as we've learned again and again).

Like I've said I think they are together and things that make it seem more likely. But I just absolutely reject treating the world like a puzzle to be decoded. It's absolutely not the case that if you count the right things as a prize you get the reality of Harry and Louis' relationship revealed. Instead they're just people, trying to live their lives, and keep a lot hidden from very invasive fans.

#It would actually be quite a coincidence #if things meant the same things for Harry and Louis #as they meant for fans

[sheisbeautyweareworldass]

Why do u dislike harry?

Also were you a 1D fan originally or did you become a fan once Louis went solo?

nope, i was never a 1d fan! i got to know louis in september 2019 through the infamous larry pipeline and went solo louie after a few months.

to answer your first question: there are lots and lots of reasons, and it would be impossible for me to remember them all, but i can quote a few.

his behavior during the pandemic

the blm petition link thing back in march 2020

everything related to him and money, such as overpricing tickets and merch, and general elitism

the way he constantly exploits the female body on his lyrics, mvs and promos and markets it as "feminism"

for me, he's like a blank canvas that will be painted and repainted as many times as he can to fit whatever new narrative he and his management have for him: rockstar in the rising for hs1, gender breaking-rules feminist icon for hs2 (but only when he's on stage or posing for a photoshoot tho), whatever they got planned for him for hs3 (i don't keep tabs on him since i unstanned, so i have no idea of what they're doing this time, but it's probably as disconnected from his previous personas as hs2 harry was from hs1's). if i don't feel truth coming from what you're presenting to me, i cant feel truth from anything you say or sing because, well, it all becomes a performance. if you ask me who harry styles is or what he represents, i can't answer you without mentioning vogue, gucci and all of that. that's not someone i want to be a fan of and, added with what was listed before, it's also not someone i can like.

#there are many more reasons ofc but i dont wanna go deep into that or even touch all the louis-reasons to dislike that man #harry styles tw #answered

[twelvedaysinaugust]

Larry-baiting:

the idea that Harry & Louis spend hours together, meticulously planning lyrics, merch, concerts & interactions with a person they absolutely cannot stand, to profit off a relationship that makes them both uncomfortable

Yes, you’re right, that makes perfect sense

----

Also Harry does it too? I read a comment about how Louis needed it more and Harry didn't do it as much cause he doesn't need larries?

1. Larries are the only ones still interacting with YAH and trying to make sense of it. It's literally a marketing strategy for us.

2. Whatever the hell Harry's obsession was with Louis blue.

3. Harry also interacted with Larry signs. Maybe no one noticed as much cause his concerts are on a larger scale and there's thousands of things happening but he most definitely did.

4. Harry singing still the one, having the literal same face when he sang it years ago where Kacey changed the lyrics to "they're still together, going strong" and he had a knowing smirk the entire time.

5. Harry singing I will survive. Could just be a queer anthem and I'm also perfectly content with that explanation but I will survive is also a Larry anthem. Along with still the one.

6. Also to those who've heard HS3, are we ignoring the connection to the lyric parallel for if I could fly? You know, the same song he wrote during 1d about flying home to his person. The same song he sang during the first tour along with sweet creature where he stared at the mystery person in the VIP box with all the love in the world while his public gf was down with the crowd? I'm sure he was just singing it to Gemma since that's always everyone's obvious conclusion.

If not for Larry, I promise you Harry and Louis aren't as uneducated about the Larry fandom as you think they are. There are some very personal stuff that only the fandom knows that those two play upon time and time again so it might not be obvious to the gp but I promise you, there's a reason larries are picking up on it.

---

This idea that both of them have been acting about this thing that makes them so uncomfortable but still doing shit like looking so uncomfortable with every single public partner unless it's a pap pic and I would argue Harry has even given up trying to do that at this point. Louis ignoring his gf but bringing attention to Freddie at a concert full of larries. All of this sounds like a bigger conspiracy than Larry itself. Make it make sense.

Honestly anon, I agree that the baiting angle doesn't make complete sense either. But something is going on.