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exeggcute · 5 months

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sometimes i get so mad about online advertising being so lawless compared to other mediums (ex. television ads occupying specific spots in programming or a small fraction of the screen while online ads can sprawl wherever the hell they want And bog down computer performance) i find myself wishing for someone to enact legislation leading to their regulation, but how likely of a possibility do you think that actually is?

it depends tbh. we do have related stuff like CCPA and GDPR (obligatory meme that I have saved on my phone:)

...so it's not impossible for further laws/regulations to crop up down the line. my main thoughts here are that (1) adtech changes so rapidly that I think any specific legislation is almost certainly doomed to become obsolete before long (compounded further by the fact that most lawmakers barely seem to understand the internet, let alone a fucking RTB supply chain lol), (2) enforcement would be a nightmare considering there are literally several hundred billion bid requests generated EVERY SINGLE DAY (googled this stat to make sure I wasn't misremembering and got another dr. fou link lol. can't escape this guy) and (3) believe it or not, the online advertising industry is largely self-governing... or at least tries to be.

an organization called the IAB (interactive advertising bureau) sets a ton of standards around not only the logistics of buying and selling ads (they are, for example, the creators of the OpenRTB protocol for real-time auctions), but also the quality of the ads and ad space being sold. there are tons of initiatives they've proposed that have widespread buy-in among the industry, like ads.txt, which everybody who's anybody uses these days.

you do, of course, have to buy in to what the IAB is metaphorically selling, but their decrees hold a lot of weight among all sections of the ads supply chain—both reputable buyers and reputable sellers regularly adjust their behavior based on IAB guidelines. for example, two of the things you mentioned:

"ads can sprawl wherever they want": the IAB has about a million guidelines for where ads can physically go on a page, how they can run (e.g., video ads must be muted by default or they aren't IAB compliant), and what percentage of the visual real estate they can use up. publishers obviously can and do violate these guidelines, but third-party tools exist to make sure your ads aren't running on pages that pull that shit. and as a rule, advertisers actively dislike buying ad space on awful cluttered pages because they know the pages are shitty and the impressions are less valuable.

"big down computer performance": people call those heavy ads! the IAB sets standards around ad performance (the lighter the better, basically) and google chrome even implemented a feature that automatically kills heavy ads before they eat up your whole CPU. some performance based-issues are also caused by malvertising which is uhhh a whole other thing but no one likes it and everyone who matters is trying to stop it.

which isn't to be naive here or an industry shill or whatever because Fucking Obviously these problems persist. I actually had to email the advertising division at conde nast recently because I kept getting malicious redirect ads on their mobile site (they haven't responded yet... return my calls bitch!) so clearly even well-meaning reputable websites and ad platforms and advertisers continue to have issues with IVT and whatnot. the struggle is eternal.

but arguably so is the struggle against basically anything that's legislated, like property crime or whatever. I'm admittedly not optimistic that formal laws would fix digital advertising, only put a slightly hotter fire under people's asses to clean up their respective acts better. which is certainly a good thing, it's just a rapidly evolving game where the bad actors are always coming up with new tactics.

fun and related example: I read a recent retrospective about the kids behind the mirai botnet, which originally started out as a DDoS-for-hire scheme but pivoted to ad fraud when it turned out that was way more profitable. possibly the largest botnet ever (don't quote me on that though) and it was spun up by three teenagers!!!

#adtech #I need to go back and tag all these types of posts so I can find them later lol

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anerisme · 1 year

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Digital Marketing Blog# 4

In the last week, we mainly discussed 10 types of display ads and search marketing.

In the beginning of the class, we discussed a useful tool - IAB, which is an organization that focuses on developing industry standards and guidelines for digital advertising.

And then, we covered 10 types of display ads. One of the most prevalent types is banner ads, which can be found on a range of online platforms including business and news websites, blogs, social media channels, and online forums. We also delved into the concept of CPM, which stands for cost per thousand impressions and refers to the price advertisers pay for their ads to be displayed 1,000 times on a webpage.

Another form of display ad that we discussed is native ads. These ads are designed to blend in naturally with the content of the webpage, website, or email, making them highly effective. Lightbox display ads, on the other hand, are a unique type of ad created by Google. They can incorporate video, audio, text, animation, and other elements to encourage audience interaction, but only activate when a user hovers over them for a few seconds or more.

Our class also covered pop-up display ads, which are small, square boxes that appear on websites and encourage users to take specific actions, as well as interstitial display ads. The latter are increasingly common in mobile applications, such as games and social media apps, and appear during key transition periods within the app, such as when a user moves from one game level to another.

Finally, we also covered the importance of various types of interactive content in display advertising, including animations, video content, infographics, and expanding ads.

For the second topic, we talked about “Search Marketing”, especially the topic of “Match Type Updates to Google Ads”. As we know, Long-tail and short-tail keywords are important, but using the appropriate match types is crucial for a successful paid search campaign. We use the case of “shampoo.” to learn about how to use keyword match types effectively. Advertisers can have more control over their bids and ads, preventing irrelevant search queries from triggering their ads and wasting the company's budget. This allows advertisers to control when the company’s ads should show up and when they shouldn't.

Following that, we learned about the four keyword match types which included Broad match, Modified broad match, Phrase match, and Exact match. Broad match is the default and least restrictive, while Modified broad match shows for variations of the keyword. Phrase match is more specific and sticks to queries that contain a particular phrase, while Exact match is the most restrictive and ensures that your ad will only appear on Google if the search query matches your keyword exactly or has a close meaning variation. This provides the highest level of control over ad placement. Using negative keywords is important to reduce wasted ad spend, and there are different match types for negative keywords, including negative broad match, negative phrase match, and negative exact match. Negative broad match is the most restrictive option for negative keywords, eliminating search terms that include the keyword with words before or after, as well as queries with reverse versions of the keyword.

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paypant · 1 year

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robpegoraro · 3 years

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Weekly output: video gaming booms, Locast expands, Sheryl Sandberg defends Facebook

A time shift caused by the start or end of Daylight Saving Time means one thing around here: a boomlet of page views for the rant I wrote about the unintuitive interface on a sports watch my wife used to wear. Not too many of you still have this Timex model, to judge from the declining stats for that post compared to five years ago, but it remains the most-read post on this blog with 123,612…

View On WordPress

#Cleveland #Daylight Saving Time #Facebook extremism #Facebook privacy #gaming #IAB ALM #Limelight #local broadcast TV #Locast #personalized ads #Sheryl Sandberg #Twitch #video games

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addictedtostorytelling · 3 years

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Is it bad that we’re three episodes in and I’m still largely focusing on GSR? I mean Maxine Roby is the only one who has won me over from the new team so far. The cases of the week are so weak. Also, How were Grissom and Sara even able to work on that case with the video gamer in last night’s episode? Especially with their strong association to Hodges. I get the dog case, but not how they were able to jump onto that one… especially if they need to testify on that case in the future.

hi, @vmreborn!

thoughts under the "keep reading," if you're interested.

so i don't want to neg too much because i know there are lots of folks who are enjoying the totality of the show (as opposed to just the gsr notes) a lot more than i am, but, suffice it to say, i'm right there with you: max is the only one of the new characters i find compelling at all, and the cases of the week are not doing it for me. overall, i'm still, to this point, really only in this experience for the grissoms.

though, thankfully, there's a lot that i'm incredibly, completely, over-the-moon happy about with them.

as for particulars of their clearance, i don't know that there is a lot of sense to be made unless we just chalk it up to "max is playing things fast and loose because she trusts them (even when maybe it would be wiser for her not to, politically speaking)."

technically, at the moment, the only case that the grissoms are absolutely forbidden from working by the powers that be is the hodges case; otherwise, they are available to consult as they like.

max hired grissom as an "entomological consultant to the lab," so though his focus is on the animal cruelty case, he can also offer his expertise with regards to other investigations, as well. the same goes for sara as a currently credentialed expert criminalist.

of course, as you point out, just because the grissoms are technically available to max to make use of as she will, that doesn't necessarily mean that it's prudent for her to have two people who are intimately associated with the david hodges case running hither, thither, and yon all over her lab, getting their hands on multiple high-profile investigations while that case is still being decided.

it's one of those deals where while they aren't actually implicated in the hodges case as of yet, at any minute they could be.

while they're free to do what they will this week, next week, they might be facing some indictments.

not only is max taking a big risk by bending (and breaking) the rules around them working on the hodges case, but she's also taking a big risk just by keeping them around and letting them consult at the lab in general. while right now, they are perfectly acceptable consultants, they're a hairsbreadth away from being charged with accessory.

if the iab investigation goes south, they're gonna be on the chopping block, and any cases they've touched from 2000 to present are going to be right there with them, open for contest.

max is taking a gamble on them, to be sure.

the only way to really account for it is to say that she's going with her heart here, and her heart is telling her that she can (for whatever reason) trust these two people, or at least trust that they are committed to finding the truth, whatever it may be.

what she's doing is all just south of legal, but she's hoping that in the end, once the truth is found, all of her choices will be vindicated and everything will shake out as it ought to.

as for the matter of how the grissoms would testify on the video game case in the future, they'd probably have to fly in to take the stand as "expert witnesses" (which is ironic, considering how much they've both always disdained "hired gun" criminalists).

anyway, outside of the universe of the show, i don't know that logic is the prevailing force when it comes to the decision to have the grissoms working on non-hodges cases around the lab. the writers just kind of seem to be making somewhat clumsy attempts to have them interact with the new cast however they can, and having them occasionally pitch in on "case of the week" stuff is one way to achieve that end (even if it doesn't ultimately make a lot of internal narrative sense for them to do so).

thanks for the question! please feel welcome to send another any time.

#answered #vmreborn #asks: csi #**#my meta #meta: vegas #cv 01x03 #let's talk shop #csiverse

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flurrymobile · 4 years

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Are App Developers Shifting Revenue Models as Advertising Gets Challenged?

By Peter Farago, Flurry GM, and Aman Bansal, Flurry Analyst

Since the App Store and Google Play launched over a decade ago, advertising has enabled app publishers to offer free, high quality applications. Even when users fail to explicitly pay an app publisher for the use of an app, the publisher can still earn revenue. With 76% of all apps generating revenue from advertising, according to a recent Ad Colony survey, the ad revenue model has been a cornerstone of app monetization—at least until this year.

In 2020, two events have started to impact advertising revenue. First, COVID-19 has driven a large drop in ad spending. eMarketer initially forecasted U.S. mobile ad spending to grow by more than 20% in 2020, but due to COVID-19 ad spending is now instead expected to decline by 10%. Second, at WWDC in June, Apple announced that app publishers will soon be required to gain end-user opt-in for sharing data, which will cause an even larger drop in ad revenue. This requirement goes into effect when iOS 14 launches in September. While the stated reason is user privacy, which Flurry supports, opt-in rates are expected to be so low that Apple’s IDFA, the key identifier used for advertising, will become largely unusable. Think of it as de facto deprecation. With the removal of this identifier from the ecosystem, the IAB estimates that publisher ad revenue will drop by another 52%.

For this study, Flurry looked at what revenue models app developers have been using in 2020 and whether those have been shifting over the course of the year. With ad revenue under siege, we wondered if app developers are showing signs of moving toward more paid models. Flurry Analytics, owned by Verizon Media, is used in over 1 million mobile applications, providing aggregated insights across more than 2 billion mobile devices per month. For this analysis, we identified 3,500 unique applications that use ad revenue, in-app purchase or a combination of both to monetize their applications. We limited the sample to include apps that have a minimum of 10,000 monthly active users. Let’s start by looking at which revenue models were used at the beginning of 2020, before the impact of COVID-19 began.

The side-by-side donut charts above show which revenue models were used by app developers at the beginning of this year for both iOS and Android. We grouped models by Ads only, In-app Purchase (IAP) only or using a combination of Ads & IAP. At a high level, app publishers use IAP more on iOS, and Ads more on Android. 38% of apps use IAP on iOS versus 28% on Android. Likewise, the number of apps that use a combination of IAP and Ads is slightly higher on iOS at 23%, versus 21% on Android. When it comes to monetizing only with advertising, 52% of apps do so on Android versus just 39% on iOS.

We next took a snapshot of revenue models in July and compared that to the January baseline established in the charts above. By then, COVID-19 had deeply impacted advertising spending, by as much as 30% according to eMarketer. Additionally, Apple had made its announcement regarding use of the IDFA in June. While the impact of this announcement might not have been fully understood yet, the news was out.

The chart above shows the percentage point change in revenue models used within applications from January 2020 to July 2020. On the left we show iOS, and on the right we show Android. The total changes within a platform balance out to zero between ‘Ads Only’ versus the sum of ‘Ads & IAP’ and ‘IAP Only.’ For example, on iOS, the percentage points of apps using Ads Only declined by 3%, while the sum of Ads & IAP and IAP Only increased by 3%. On Android, ‘Ads Only’ decreased by 6% where the sum of apps using IAP increased 6% (+2% Ads & IAP and +4% IAP only). What this chart tells us is that app developers are shifting away from using only advertising for monetization on both iOS and Android. To date, we believe the main driver is due to the drop in ad spending as a result of COVID-19. While Apple’s announcement may lead to a larger, longer-term impact to ad revenue viability, the effects are not yet fully understood or realized. It also makes sense that Android is seeing a larger drop in apps that use advertising only to earn revenue since Android is known to be the platform where ad revenue tends to perform better. Google, with its roots in advertising, has invested more in enabling ad revenue generation over transactions such as in-app purchases. Now that we’ve looked at the revenue model shift by platform over time, let’s drill down to see changes at the app category level.

The above chart compares the change in app categories using an advertising only revenue model for monetization between January 2020 and July 2020. In gray, we show the percent of apps within a category using advertising only, and in blue we show the percent of apps using advertising only as of July 2020. And we ranked the categories in descending order based on using advertising only to generate revenue. At the top of the chart, you’ll see that News & Magazines, Education and Business app categories use advertising to generate revenue more than other app categories. By contrast, at the bottom of the chart, you’ll see the categories that rely least on advertising exclusively for revenue. From the bottom up, those are Games, Photo & Video and Social. Note that apps in these categories may still use advertising as a main way of monetizing but that revenue is blended with other models. This chart shows apps that use advertising only, and no other revenue models. For example, around 35% of game apps use advertising only. The rest of game apps use a blend of Ads & IAP, or IAP exclusively.

As app developers face the prospect of declining ad revenue, and in particular from changes brought about by iOS 14, we expect there to be a shift toward paid models. In this future state, developers with a dependency on ad revenue may prioritize their Android apps over iOS, for as long as Android supports advertising. It still remains to be seen whether or when Google might follow Apple to enforce a similar opt-in tracking policy. We’ll continue to monitor which business models are employed by app developers as iOS 14 rolls out and beyond. For the latest mobile insights and to share those insights with others, please consider also following us on Twitter and LinkedIn.

#ios14 #mobile #mobile app development #ios #android

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peakerr52-blog · 4 years

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Reasons Why Social Media Marketing Did not Work for Your Business

It employs selection of digital routes like SEO (search engine optimization), social media and PPC (pay per click) to attract readers towards a prospective brand. Digital marketing employs web since the key medium of campaign which is often reached applying digital products like computers, laptops, tablets and smartphones. smm panel

Web marketing techniques such as for instance internet search engine marketing (SEM), e-mails variety a built-in section of digital marketing. Moreover, it also incorporates non-internet programs like short message support (SMS) and media message service (MMS), callbacks, etc. Each one of these various stations sort an integral element of electronic marketing. Digital marketing is recognized as a BTL Below-The-Line marketing because it targets an inferior and more concentrated class and performs on forming loyal clients and producing conversions.

SMO or (SMM), on one other hand, is a department or subset of electronic marketing that excels at campaign applying social media programs like Facebook, Facebook, LinkedIn, YouTube and so forth. It makes the usage of social media for the purpose of marketing. Social media relies seriously on the relationship of the customers, discussing information and creating a community of kinds and hence features a' social 'element to it. It utilizes the development of creative material that will be presented consequently to entice the market towards your products or companies and produce a brandname following.

In accordance with Zephoria Digital Marketing Consultants, you can find around 1.71 thousand monthly effective Facebook users worldwide. Which means that statistically Facebook is too big to ignore and ergo, should be an important part of one's social media marketing strategies. On the web video consumption on such programs has been on a regular increase and is the following major point when it comes to marketing strategies. SMM can also be a BTL Below-The-Line marketing because it relates to segregated groups shaped around frequent pursuits on social media platforms.

Organizations seeking to deal with their marketing wants need to decide on between a digital marketing company or a expert agency. If you are looking for you to definitely plan out your complete marketing technique, a electronic marketing agency would have been a excellent choice. However, if you are searching for someone to just handle the social media element of your technique, you then are better down working with a expert agency.

With the extreme recognition of digital media , persons are more willing to incorporate electronic marketing to their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Web advertising revenues in the United States reached a staggering $27.5 million in the first half 2015.This has opened up many job possibilities world over. There is a high demand; however, we knowledge a lack in the experienced workforce as people remain visiting phrases with the rapid progress of electronic media.

To generally meet the raising needs of skilled persons, there are several on line programs in electronic marketing available. A fast Bing research with this subject may enlist a bunch of institutes that provide the mentioned lessons. The courses run for numerous times where all of the connected issues beneath the umbrella of electronic marketing are addressed. Students gain important ideas in to the niche that allows them to carve a niche for themselves.

The digital marketing program involves simple understanding of marketing and advertising concepts and basic understanding of statistical and diagnostic tools. They're also provided comprehensive details about mail marketing , SEO/SEM, pay per press, cellular marketing , on the web video among others.

Social media marketing courses include an in-depth understanding of the concepts of social media , major social media web sites, social media strategy and measuring social media. It provides a research the strengths and flaws of the social media platforms like Facebook, Twitter, etc. and delves greater into the newest tendencies surfacing on social media.Social media is an crucial element of digital media strategy. SM systems are leveraged for the purpose of marketing of an item or service as it offers a far more involved medium start for a two-way conversation. Digital marketing is more applicable with regards to creating company awareness, marketing or reputation management. While they've different online programs, they serve the more expensive intent behind manufacturer improvement and client transformation into brings and sales. People have be model conscious with effective involvement and many spoilt for decision with the array of possibilities online. Their reveal in the overall marketing strategy has developed manifold portrayal traditional strategy methods obsolete.

Social media marketing also involves social media optimization or SMO. It's described in this manner, since its stress is on reaching internet site optimization, which will be the process of increasing a site's exposure on the web. Social media contains social networking internet sites such as for instance Facebook, Twitter, LinkedIn, MySpace, blogs, video sharing such as for instance YouTube, social bookmarking sites like Digg, Reddit, display discussing, picture sharing and the actually popular Meetup website. It can be associated with Social Network Marketing. This involves the utilization of social networking sites to market items and services, as well as to engage in community relation activities.

Using a process called viral marketing , marketers are able to use these sites to boost solution sales, and raise brand awareness. This marketing strategy is known as being viral because essentially, it is passed from one individual to another, via the social network sites. Text messages, images, video clips, and games, are simply a few of the instruments utilized in viral marketing promotions. The achievement of a viral marketing plan is determined by targeting and concentrating on people with large social networks , who have a significant influence on their network. This will make sure that the marketing concept increases ideal visibility.

Social media marketing is significantly being observed by business owners, as an essential part of their incorporated marketing program, that may help them in rising their business. Reports suggest that business homeowners, who spend no less than 6 hours weekly on social marketing applications, have already been in a position to make at the very least 50% more exposure because of their business. Along with this, they've had the opportunity to entice more traffic to their website, gain qualified leads, and create new business partnerships.

To get started with social media marketing , you will needless to say have to become listed on one of many prime social media sites. In a May 2010 Social Media Marketing Report by Michael Stelzner, skilled marketers determined Facebook as their number 1 social networking system, with sites following directly in second place. For rookie marketers, Facebook is placed as their number one selection tightly accompanied by Twitter and LinkedIn.

Social network marketing is extremely customer focused. Through the use of social media , it is possible to place the focus on what folks require, as opposed to on persuading them to purchase something that you have previously produced. The feedback you receive has the capacity to manual your item progress, and focus your marketing attempts on what's vital that you your bottom line.

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thedjax · 5 years

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Mobile Advertising

Mobile advertising is the most effective technique in this digital world. This industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens. The old form of ad buying has been replaced by the data driven buying which are purely based to get the ROI out of mobile ads.

Research clearly shows that brands are spending more time on mobile relative to how much time the users are spending on mobile devices like tablets and smartphones.

As per the analyzed report, consumers are spending 25% of their time on mobile where the businesses are putting only 12% of their ad budgets towards mobile advertising.

In the year 2008, digital advertising began its transformation from desktop to mobile, which further developed to advertising in apps and the rise of the mobile app advertising the industry is tremendous.

The technological trend makes the people to spend most of their time in mobile apps than the web browser. By following this, most of the mobile publishers and advertisers have been focusing on running the ad campaigns inside the mobile apps to get the new users and maximizing the revenues effectively.

Mobile advertising is one of the essential sources of digital publishers’ revenue and also it acts as an instrument for the advertisers to reach more audiences. The enormous amount has been spent on mobile ads and it continues to grow for the businesses worldwide.

The rates of eCPM for the mobile ads vary by industry based on geolocation, ad network, and mobile OS.

The evolution of mobile advertising leads to the development of mobile SSP (Supply Side Platform). It helps the publishers to sell the mobile app or web ad inventory.

The digital industry served the needs of advertiser on the buying side for so many years. But now things have been changed dramatically. With the Real Time Bidding concept, the mobile advertising industry finally became capable to answer publishers need as well.

Mobile Ad Server:

In simple, Mobile ad servers help the advertiser to serve the ads, publishers to publish the ads, track and count the ads. It also chooses the ads to be rendered and displayed which makes the advertiser or publisher to get more money and monitor the progress of different advertising campaigns.

Mobile Ad Server is a self serving software solution for an advertiser to manage their mobile ads. It allow to upload the ad creatives on the multiple ad platforms from the mobile publishers inside their mobile apps, websites, optimize the ad campaigns, getting the reports on their performance in track, real time and such a key parameters as attribution, conversions, and costs. Ad servers bring up for advertisers are easy to use, campaign scheduling, control over bids, transparency in the ad campaigns analysis and valuable insights to make the data driven decisions.

When talking about the ad server, revive ad server is considered as the efficient one which enables the advertisers, publishers and ad networks to:

Ø Serve the ads in apps, websites and video players. It collects the detailed statistics which includes the clicks, impressions, and conversions.

Ø It manages the campaigns for multiple advertisers and networks all at once through easy to use interface

Ø It defines its rules for frequency capping, delivery of campaigns, geo targeting and URL targeting.

Ø The campaign’s overall performance will be tracked and reported which includes the conversion rates, click-through rates, revenue, and conversion details.

Mobile advertising formats:

There are different types of mobile ad formats which are defined by the Interactive Advertising Bureau):

Banner ads:

It is a still or animated image that has been defined by IAB placed on a website or inside the mobile apps.

Video ads:

It is a (15-30) second length short video clip that advertises a specific mobile app or a website. It is a unique platform to increase the awareness of a brand, supports the lead generation and increases engagement. It tends to offer lifetime values and deliver rich, visual experiences. Video ads are good vehicle for many types of brands which includes music, movies, food, retail product and games.

Native ads:

It is a paid media where the ad experience mimics the natural form and function of a mobile app or website interface. It is extremely popular with the brands, the clicks through rates are often higher when compared to traditional ads and the engagement is much greater.

Playable mobile ads:

It is a different form of advertisement that a person can actually play. It is a new and an effective route to mobile app discovery via gaming demos. It provides a great way for the consumer to use sample content before installing the app. Consumers can spend their time interacting with the ads by offering rich experiences.

Interstitial ad:

It is a full-screen graphical ad which covers the entire website or mobile app interface. It requires a mobile app user or a website visitor active action to either click through or closing to continue interaction with a website or a mobile app.

Final thoughts:

It is very much important to understand the users’ preferences and tastes before creating any strategies. There are so many ad formats, in that you have to analyze where the ads to be placed and the frequency of the placements. Smartphones are being the preferred device for consumers, it is essential that organizations deploy the right mobile ad format strategy to drive the revenues.

There are so many featured plugins are available at Reviveadservermod.com. Being in the advertising industry, know more revenue-generating plugins and stay updated. It is the right time to avail the mobile ads plugin to boost up your business performance -> Visit here.

#mobile advertising #mobile ad #mobile ads #mobile app marketing #digital advertising #digital publishing #publisher #advertisers #agencies #advertising #mobile publishers #ad service #ads #banner ads #video ads #native ads #sdk #mobile sdk

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nativvtech · 2 years

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How Has in-Game Advertising (IGA) Evolved?

A significant part of the new news has zeroed in via web-based media promoting and the manner by which organizations publicize on long range informal communication sites. In any case, there is additionally an intriguing pattern towards a lesser centered publicizing strategy, one which individuals regularly notice, however doesn't get the press it merits; Introducing the developing usage of in-game advertising network in India.

With the ascent in prominence of open source working frameworks like Android, who permit outsiders to transparently make programming for their foundation, it implies all the more free game applications, however at the successive expense of irritating in game adverts. Nobody likes to be upset part of the way through spring up advert darkening deceivability and presently they don't need to be.

The period of spring up promotions will before long blur. Individuals are seeing them however not for the right reasons. This is obviously reflected with the huge client base. The product blocks undesirable promotions on web programs and just from the Mozilla site has seen north of 15 million client downloads. The publics detest for spontaneous adverts has fabricated a prerequisite for IGA to consider new inventive methods of utilizing gaming channels for promoting.

In the beyond couple of years we have seen a new, cunning method for setting items into games. Models incorporate an assortment of things from the arrangement of organization logos. The motivation behind why organizations are utilizing this is on the grounds that IGA permits firms to concentrate publicizing precisely when and where their interest group are at their generally defenseless.

E-consultancy have shown that games are the most utilized capacity for cell phones, with 64% of versatile clients utilize a gaming application every day. Moreover, they recommend individuals go through just shy of 8 hours out of every month overall, messing around on their iPhones, which offers a colossal chance for advertisers to use the gaming business through an assortment of ways. There are numerous ways of promoting in games with the Interactive Advertising Bureau (IAB) showing techniques to incorporate 'around game climate advertisements', 'in game climate promotions', 'in game vivid promotions' and 'averages'. Each of the four of these proposition a window into another channel for promoting and one of which to have great outcomes.

Microsoft has depicted that in-game promoting can assemble mindfulness, yet helps makes the virtual climate more intelligent and has demonstrated to build positive brand insight. They showed that 66% of individuals who reviewed a film advert put in the shows an immediate impact of IGA on how a subject, apparently irrelevant to the first media, can have such an incredible impact on feelings. For organizations, this gives a new and inventive method for permitting individuals across the world to need to discover more with regards to their scope of items and administrations. Anyway the subject of morals should be raised.

For More Info, Visit Us:

Blended In-game Advertising

In-Game Advertising Platform in India

Video adaptive Game advertising in india

#Video adaptive Game advertising in india

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hrishikawg1 · 3 years

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Live Streaming Market Research Study, Sales Revenue, Key Players, Growth factors, Trends and Forecast 2027 | Coronavirus Effects

Market Highlights

Global live streaming market is projected to reach USD 247,275 Million by 2027, growing continually at 28.1% CAGR throughout the forecast period.

The live streaming market growth can be attributed to live videos or live streaming activities that have significantly increased by the mid of 2015. Social platforms are the key source of live video content, and TV is the most popular type of live video content accessed. Brands and public figures started actively interacting with their intended audience through online platforms like YouTube, Instagram, and Facebook.

Besides, with the growing popularity of eSports and video games increased among all age groups, live video game streaming gained further momentum. The Interactive Advertising Bureau (IAB), in one of its reports in 2018, stated that more than 67% of consumers globally had streamed live video content, and over 52% of that group preferred free, ad-supported live streaming over subscription-based and à la carte services.

Additionally, around 47% of consumers globally have reported having increased their live streaming time since 2019. Resultantly, the global live streaming market is growing continually at a rapid pace. Moreover, the expanding population and the escalating urbanization rate across emerging regions positively impact market growth. Furthermore, the rapid economic growth is providing impetus to the growth of the market over the past couple of years.

COVID-19 Analysis

The COVID-19 outbreak has positively impacted the live streaming industry. The full/partial lockdown imposed worldwide to control the spread of coronavirus increased live streaming activities by almost 50% compared to the pre-COVID period. In April 2020 alone, several live streaming platforms witnessed a significant increase in viewership.

The coronavirus lockdown caused huge revenue losses across the industries and closed down several manufacturing facilities across the globe, putting a brake on production, but live video streaming activities have spiked further.

Analyzing the trend during the COVID-19 crisis, when people are still maintaining social distancing and avoiding public gatherings, it is seen that live streaming has increasingly become the preferred option for concerts and other big events. This scenario is estimated to increase the growth rate of the market during the forecast period (2020 – 2027).

Market Dynamics

Drivers

Rising Preference for Live Streaming over Social Posts to Bolster Growth

Live streaming attracts more audiences as most people prefer to watch live video over reading a blog or social posts. Due to the spread of COVID-19, countries across the globe went under lockdown. Resultantly, various events and shows got canceled, leading to a significant rise in live streaming activity worldwide. Especially in April, various OTT platforms, including Twitch, Facebook gaming, and YouTube, witnessed a massive growth in live viewership globally.

Rising video streaming activities by users across verticals drive market growth. Besides, the growing need for greater brand engagement and reach through live videos boosts the growth of the market. Moreover, the growing viewership of OTT platforms and live streaming content, alongside the increasing numbers of Internet and smartphone users, are the other factors expected to influence the market growth.

Opportunities

Emerging Nations to Present Robust Opportunities

Emerging markets across the globe present untapped opportunities for the consumption of live video content. The emergence of the live streaming platform that enables potential buyers to connect and interact in real-time to buy and sell the hottest collectibles & items they want offers significant growth opportunities. Live-streaming platforms and marketplaces are tapping into the collectible and enthusiast communities in developing regions to position themselves to capitalize on live streaming's early success.

Restraints & Challenges

Fake traffic on live-streaming sites Challenges Players

Live-streaming e-commerce is experiencing explosive growth, helping the retail sector worldwide to recover from the coronavirus impact. However, there is widespread malpractice of purchasing fake traffic to boost viewer counts. Fake traffic is a widely known issue that affects the live-streaming sector and the whole internet industry worldwide. It is proliferating across global social media platforms.

Cumulative Growth Analysis

Market Share to Expand at a Strong Rate

MRFR evaluates that the live streaming market's growth rate between 2020 and 2027(analysis period) could be 28.1% in view of the escalating use of several over-the-top platforms. Additionally, increasing implementation of IT security & cloud-based solutions, alongside the rapid digitization worldwide, are some of the key factors providing impetus to the market growth commutatively.

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Segmentation:

The live streaming market is segmented into component, end-user, and region. Key components of live streaming include platforms and services. By end-users, the market is segmented into media & entertainment, eSports, events, education, retail, government, others. Based on region, the market is segmented into Americas (US, Canada, Mexico, Rest-of-North America), Europe (Germany, UK, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-APAC), and Rest-of-the-World.

Media & Entertainment to be the Top End-User Industry

By end-user, media & entertainment is the largest segment. The segment media & entertainment covers film production, news broadcasting companies, and event management companies that promote their events and cover various national events for their intended audiences.

Several media & entertainment companies are adopting live streaming services to engage their intended audiences, thereby driving the overall market. In 2018, the segment accounted for around 34.3% share of the overall market. The media & entertainment segment is projected to grow at 28.3% CAGR throughout the forecast period.

Regional Analysis

The Asia Pacific Market to Maintain its Winning Streak

The Asia Pacific region is currently dominating the global live streaming market, led by a vast user base. Besides, the proliferation of live video-streaming services and the rising consumer preference for live streaming over conventional television channels drive the market growth.

Moreover, the rising adoption of digital innovation, increasing Internet penetration in emerging economies such as China, Malaysia, Singapore, and India, accelerates the regional market growth. The APAC live streaming market accounted for a valuation of USD 8,882.9 million in 2018, which is expected to grow further to USD 93,445.2 million by 2027, recording a 30.6% CAGR.

North America Seizes Second Highest Share in Global Market

North America has captured the second biggest share in the global market. Rising live video streaming and considerable spending on gaming and entertainment foster the growth of the regional market. The extensive pool of viewers and strong demand for OTT platform products also induce market expansion in the region escalate the market growth. Additionally, the rising adoption of cloud-based services and increasing collaborations between government and network companies boost the live streaming market size in the region.

Large scale investments by network and broadcasting companies towards outsourcing video streaming solutions and services contribute to the growth of the regional market. Furthermore, technical advances and the proliferation of the internet, mobiles, tablets, and other smart devices propel regional market growth.

Competitive Landscape

Players Focus on M&A Activities and R&D Investments to Gain Impetus

The live streaming market is led by a number of global, regional, and local service providers, churning the competition to maintain their market positions. The service providers compete based on content quality, cost, efficiency, security, and reliability to sustain in the market. Moreover, intense competition and rapid technological advances to cope with security concerns are key factors that aid market growth.

Amazon Prime Video/Prime Video is one of the key market players. Based in America, Amazon Prime offers subscription-based, on-demand over-the-top (OTT) video streaming and rental service of Amazon.com, Inc as a standalone service or as part of Amazon's Prime subscription. The service primarily distributes films and television series produced by Amazon Studios or licensed to Amazon, as Prime Originals/ Amazon Originals or Exclusives. It also hosts content from other providers, content add-ons, live sporting events, and video rental and purchasing services.

List of Key Companies Covered in this Report

The Key Players of the Global Live Streaming Market are Flux Broadcast (UK), Dacast (US), Huya, Inc. (China), Periscope (UK), EventStreaming.TV (UK), Microsoft Corporation (US), Google, Inc. (US), Facebook, Inc. (US), Twitch Interactive, Inc. (US), AfreecaTV Co., Ltd. (South Korea), Vimeo (US), IBM Corporation (US), Empire Video Productions, LLC (US), Instagram, Inc.(US), Streaming. Hr (Croatia), and Amazon.com, Inc. (US), are some of the affluent contenders holding sizeable live streaming market share.

Recent Developments

December 21, 2020 – Clicktivated, which has offices in Birmingham, New York, and Chicago, launched its new live-streaming shopping video technology. The technology company provides a platform to access online links to buy a book, a luxury SUV, or a kitchen cabinet via interactive videos through which one can learn about product information, special offers, and future offerings.

The Company started out providing pre-recorded "clickable" video technology. The platform targets two sectors, brands that live stream videos and viewers who can directly click on an image and shop individual products on-screen as they continue to watch a show.

December 15, 2020 – Scienjoy Holding Corporation, a leading live entertainment mobile streaming platform in China, announced its business strategies, aiming to build the live streaming full ecosystem. The Company aims to diversify the business in the full spectrum of the live streaming full ecosystem, including both upstream and downstream.

The Live Streaming Full Ecosystem is a strategic layout of the Company's in-depth mobile live streaming market, covering brand new Entertainment, E-commerce, and Multi-Channel Network (MCN) sectors.

December 15, 2020 – Whatnot (the US), a live-stream shopping platform and marketplace for collectors and enthusiasts, announced that it has raised USD 4 MN seed funding. The Company plans to use these funds to increase the team, scale up its operations, and expand into new categories, including video games, designer toys, comics books, and vintage fashion.

Report Overview

Scope of the Report

Scope of the report covers extensive details of the live streaming industry, with respect to type, end-user, and region. Major trends in the live streaming market have also been studied, focusing on their impact on the growth rate during the forecast period. The live streaming market growth rate, along with drivers, opportunities, and challenges, has also been highlighted in the MRFR report.

Browse Complete Report @ https://www.marketresearchfuture.com/reports/live-streaming-market-10134

Global Live Streaming Market Research Report: By Component (Platforms and Services), By End-User (Media & Entertainment, Esports, Events, Education, Retail, Government and Others) - Forecast till 2027

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decisionforesight · 3 years

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Global Mobile Advertising Market Overview, COVID-19 Impact Analysis, Business Growth, Application Regional Forecast By 2030

The global mobile advertising market size was valued at USD 76.9 billion in 2020 and it is expected to reach USD 1234.5 billion by 2030 with the CAGR of 32% during 2020-2030. This information is published by “Decision foresight“, in its report, titled, “Global Mobile Advertising Market, 2020-2030.”As a result of the growth in mobile usage, mobile app advertising expenditure has skyrocketed. According to the latest data from the Interactive Advertising Bureau(IAB) US, mobile ad expenditure increased by 38% in 2019 over the previous year, reaching a staggering USD 100 billion. Video advertisements, mobile website display, and in-app adverts are all examples of mobile advertising. For the best return on investment, the nature of mobile (as a personal device) necessitates a tailored strategy with carefully targeted advertising campaigns. To complement this trend, a number of mobile advertising firms have developed.

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COVID-19 Impact: Affirmative Commercial Business Sales Observed amid Pandemic

Out-of-home and movie advertising declined very quickly when lockdown measures were implemented across the world, as did print advertising. Meanwhile, in-home media consumption has increased. TV viewing has increased, but digital consumption has surged much more: usage of social networks and streaming services has increased virtually everywhere, and gaming has exploded. Advertisers have responded by following customers, which means that digital advertising is now a top priority. The internet environment is conducive to "direct response" marketing, which encourage customers to make rapid purchases, making it an appealing prospect for companies on a tight budget wanting to increase sales.

Market Dynamics and Factors:

Rapid increase in the number of mobile devices is the key driver boosting the growth of mobile advertising market globally. As per the research study, currently there are 3.5 billion smartphone users worldwide and is expected to reach up to 7.33 billion by 2023. Moreover, advertisers are targeting the rising number of people using social media platforms for developing eye-catching in-app ads. In addition, the emergence of 5G technology will bring much quicker internet speeds and connections, which will make mobile traffic continue to grow in the coming years. Significant privacy concerns among the users could hinder the growth of the market.

Report Coverage :

The market report provides exhaustive analysis of the regional insights and how these factors form the market in the respective regions. The impact of COVID-19 pandemic is added for further understanding of the possible threats in the market. The efficient strategies of the top players and how they drive the market growth are discussed in the following report.

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Geographic Analysis:

North America is the dominating region in the global mobile advertising market. It accounted the revenue share of USD 16.8 billion in 2019. Presence of the key market players such as Facebook, Inc., and Google LLC is boosting the growth of mobile advertising market in the region. Asia Pacific is expected to become the fastest-growing regions in the world owing to the increasing number of internet users and expansion of the smartphone market. Europe is also expected to grow steadily owing to the high adoption of smartphones in the region during the forecast period.

Competitive Scenario:

Some of the major players of global mobile advertising market are Facebook, Inc., Google LLC, Matomy Media Group Ltd., AppLovin Corporation, Epom Ltd., Millennial Media, Inc., Chartboost Inc., Flurry Inc. and Smaato Inc.

How will this Market Intelligence Report Benefit You?

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Decision Foresight is a market research organization known for its reliable and genuine content, market estimation and the best analysis which is designed to deliver state-of-the-art quality syndicate reports to our customers. Apart from syndicate reports, you will find the best market insights, strategies that will help in taking better business decisions on subjects that may require you to develop and grow your business-like health, science, technology and many more. At Decision Foresight, we truly believe in disseminating the right piece of knowledge to a large section of the audience and cover the in-depth insights of market leaders across various verticals and horizontals.

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#Mobile Advertising Market Mobile Advertising Market Size Mobile Advertising Market Share Mobile Advertising Market Growth Mobile Advertising

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aurelliocheek · 3 years

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How to Make the Most of the Humble Banner Ad

Sam Knowles, Customer Success Manager at Liftoff, takes a look at what the best mobile banner ads do differently, along with some creative banner ad examples designed to maximize this often-underutilized ad format.

Getting the right creative in front of your audience is the most fundamental step in getting the results you need. A study, Creativity in Advertising, found that every “euro invested in a highly creative ad campaign had, on average, nearly double the sales impact of a euro spent on a non-creative campaign.” It’s essential for ads to surprise and delight viewers to capture their attention.

Creative advertising also makes your marketing more efficient. Why waste effort collating data and refining your target audience to deliver a mismatched creative? Instead, marketers and designers must invest their time in building the best creatives possible.

Marketers have to make a large number of choices when deciding on which kinds of ads to run. But there are natural limiting factors that make our ad of choice—banner ads—appealing. Banner ads are comparatively easy to make, cheap to run, and are usually a natural first choice when creating ads for a new app.

But how can you make better banner ads that can compete with video ads filled with captivating gameplay, interstitials with eye-catching visuals, or even large native placements with high-resolution images of the week’s best-selling products? There are several ways to make banners effective, but you have to read on to find out.

What is a Mobile Banner Ad?

A mobile banner ad is an ad unit that can display text, pictures, or animated objects designed to attract attention. They appear when the user starts a session and stay active while the session runs. Banner ads are usually rectangular, though there are other sizes marketers can explore.

Banner advertising is popular on mobile because banner ads are simple to make, easy to implement, and effective at driving awareness of the brand, as well as impressions for advertisers. Mobile banners also make good use of relatively small screen space.

What Sizes and Varieties of Mobile Banner Ads?

There’s more than one size (meaning shape, not file size) of mobile banners you can choose. Each performs well at different tasks. Let’s cover the bases of the main banner sizes:

Standard banner (320 x 50)

Standard-sized banners are the smallest and most common of all. They are usually displayed at the top or bottom of an app.

Bear in mind, if your ads are served on devices with retina displays, you need double the size (640×100) to ensure the best quality. This ‘doubling up’ affects all sizes.

Half-interstitial (300 x 250)

A half-interstitial appears in the middle of the screen. They show up most often when a user scrolls through a feed. Due to their larger size, it’s easier to fit more information while making the ad appealing. They are less intrusive on a user’s viewing time.

Interstitial (320 x 480 or 480 x 320)

Interstitials take up the entire screen, and they are a good size for testing out variable changes or displaying even more complex interactives due to more available space.

Out of all three, this blog focuses on standard banners—the most common ad an app user will see. If you’d like more information on specific ad creative guidelines, the Interactive Advertising Bureau (IAB) has created standards you can follow.

How Effective are Banner Ads?

Data compiled by Liftoff between Q4 2018 and Q4 2019 revealed that banner placements delivered the highest Install-to-Action rate (24%) for mid-funnel in-app actions when compared to all other formats. Compared to the relative expense for video or interstitial placements, it makes sense to give your smaller format more thought.

The 320×50 banner ad is highly versatile and non-intrusive. There is also a range of less tangible but equally powerful benefits, such as:

The cost of placement is low and the volume of impressions is high.

Standard banners can be altered and tested far faster than your average VAST creative, among other competing ad formats.

You can run smaller test iterations rapidly when looking for that % uplift.

Learnings from quick tests can be applied to your other formats, improving overall campaign performance.

Not convinced? A study by Google Media Lab found that cross-screen banner ads drive brand lift.

When we looked at the results of our U.S. campaigns for 2014, we saw that banners—not video or more complex display formats—accounted for 82% of the unique reach of tier-one campaigns (those with large investments).Bob Arnold, Digital Media & Strategy Lead, North America, Google

3 Banner Ad Best Practices

So what makes a more-successful banner ad? To analyze the elements of what makes an effective ad, we’ve run countless (50,000+) tests across hundreds of top- and bottom-performing ads in all verticals to identify patterns that were successful at driving installs. Through our analysis, we discovered three key creative levers worth considering to reach potential users.

The Best Banner Ads Keep it Simple

It’s tempting to deploy all of the colorful graphics you’re using elsewhere, but try to avoid them. Full-bleed creatives scaled down to this small size look overcomplicated and messy, reducing click and install rates. Testing shows that simpler options almost always outperform these sorts of banners. Using only your app’s logo, title, and some copy, you can quickly create a simple banner with a much stronger call to action.

Icons or Character Layers Highlight Your USPs

Consider some innovative ways to feature the unique selling proposition of your app user experience into a banner ad format. Animating elements such as game icons, characters, or popular products in a scrolling carousel all create significant uplift in banner performance.

Use Compelling Data

If your app is centered around delivering a service, banners offer a simple way to broadcast your successes. Take Teltech’s spam call counter, which beat out other versions with a 101% CTI lift.

Scaling back on graphics leaves more room to test out your copy—an area you should always focus on. Using banners to regularly test short and medium-length copy options allow you to share wins across all creative assets more frequently.

Do’s and Don’ts

Banner ads need to strike a balance between getting a user’s attention and ensuring they don’t interrupt their experience, but what other simple do’s and dont’s can you apply to banner ad creation?

Use High-Quality Images

Images are critical for getting ads to perform well. For the best results, avoid any images that are blurry, upside-down, unclear, include a border, or excessively filtered.

Avoid Overlays

Overlays can skew your banner ads, confusing users with what’s on offer. Logos should stand out and away from the image. And overlaid text can be unreadable in smaller ad sizes.

You might want to try experimenting with buttons that don’t add functionality to encourage click-through. Our advice? Don’t.

Perfect Your Copy

Banner ads on mobile make use of too much text challenging to pull off. Your copy must be short and snappy. Create a clear message with enough text to generate curiosity, but don’t go overboard.

Try keeping it clean, simple and focus on testing out those small variations that can still make all the difference. Your 320×50 banners could become your secret weapon to creative testing!

Taking Your Banner Ads Further

There’s no perfect recipe for a successful banner ad, but these best practices should help guide your thinking when you’re creating your next campaign. As Pablo Picasso once said, “Learn the rules like a pro so that you can break them like an artist.”

Banner ads shouldn’t be underestimated. Strengthening the quality of your ads requires hard work and investment, but good creative brings dramatic results. Keep your ads clean, simple and focus on testing out small variations that could make all the difference.

We’ll soon be releasing the refreshed 2021 edition of Liftoff’s Ad Creatives Index, which you’ll be able to download for free! Use it to learn more about all types of creative formats. If you want something to read in the meantime, learn how to optimize video campaigns with lead Ad Creative Producer Thomas Zuko.

The post How to Make the Most of the Humble Banner Ad appeared first on Liftoff.

How to Make the Most of the Humble Banner Ad published first on https://leolarsonblog.tumblr.com/

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perfectirishgifts · 3 years

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2020 Ad Fraud Year-In-Review

New Post has been published on https://perfectirishgifts.com/2020-ad-fraud-year-in-review/

2020 Ad Fraud Year-In-Review

The Association of National Advertisers (ANA) would have you think that their programs have fought ad fraud successfully. TAG (Trustworthy Accountability Group), a certification body formed by the ANA, IAB (Interactive Advertising Bureau) and 4A’s (American Association of Advertising Agencies) publishes annual reports touting that their certifications caused ad fraud to go down by 80 – 90%, to 1% “overall fraud rate.”

Obviously they don’t realize that “self-attested” certifications don’t prevent bad guys from “raising their right hand and swearing they won’t do fraud” and then continuing to do ad fraud. Furthermore, the “1.05%” is not overall fraud; it’s just what they can detect as IVT (invalid traffic) to a site. They are not even taking into account all the other forms of fraud that are not invalid traffic — think mobile app fraud, ad slot refreshing, pop-unders, pixel stuffing, malware, etc. So the ANA and TAG are giving marketers a false sense of security.

Large Ad Fraud Stories of 2020

January 2020 – DiCaprio CTV fraud. Grindr app was used to impersonate Roku devices in order to generate billions of CTV ad impressions, fraudulently. “A normal banner ad was bought on Grindr’s Android app. The fraudsters then attached code that disguised the Grindr banner ad to look like a Roku video ad slot. This fake ad space was sold on programmatic advertising exchanges, the online marketplaces where digital ads are bought and sold. Making one ad unit look like another is called spoofing, and it has been a problem for years. This attack is similar to one revealed by BuzzFeed News and detection firm Protected Media last year. In both cases, cheap banner ads were used to resell more expensive video ads.”

BuzzFeed NewsAd Fraudsters Exploited Grindr In A Scheme Targeting Roku Apps

February 2020 – 404bot that was not a bot. This fraud scheme was called out by DoubleVerify and dubbed “404bot.” However there was no botnet or any bots involved. It was a simple, perennial case of falsified bid requests that even included urls of pages that didn’t exist — a “404” error in web server speak. Fraudsters were “bid flooding” like they did in the 2017 Sportsbot case by sending billions of bid requests with faked urls but real sellerIDs (their own). Even if some or most of these fraudulent bids were caught, some of them would still get through fraud filters. In a game of large numbers, even a small percentage of a very large number would be profitable for the criminals.

The DrumInside the fight against 404bot, the ad fraud scheme exploiting ads.txt

March 2020 – Monarch CTV fraud. “Roku has yet again found itself at the center of an ad fraud scheme that likely cost premium brands and political advertisers upwards of seven figures. Marketers were led to believe their ads appeared against brand-safe content on the streaming service, such as The Three Stooges, when in reality they were buying ads in screensaver apps or apps for lonely pets when their owners aren’t home. Spoofing, or misrepresentation of inventory, occurred on over a dozen apps from at least four different developers.”

AdweekA 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV

April 2020 – Icebucket CTV fraud. “A bot network scheme called Icebucket impersonated more than 2 million people and generated 1.9 billion ad requests on programmatic platforms for connected TV (CTV), the ad verification firm claims it is the biggest CTV ad fraud operation in history. Icebucket counterfeited more than 300 publishers, tricking advertisers into thinking that real people were seeing their ads. Instead, the viewing activity was artificially created with sophisticated bots that impersonated the activities of human beings. Roku confirmed that there wasn’t any Icebucket activity on its platform.” Instead the activity was entirely from “frequently spoofed devices included Roku (46% of fake traffic), Samsung Tizen Smart TV (27%), Google TV (21%) and Android mobile devices (6.1%), per White Ops.”

Marketing DiveRecent CTV ad fraud scheme could be biggest ever

May 2020 – 100% Plagiarized Fake News sites making ad revenue using ad tech. “These phony “news” sites with realistic names and stolen stories aren’t new — they’ve been ripping off publishers and taking advertiser dollars for years. A two-year study by the Incorporated Society of British Advertisers and PwC articulated with new clarity how the digital media ecosystem hemorrhages cash on its way to publishers.” CNBC reporter, Meg Graham, ran her own experiment. “I was curious how bad the problem was. So I did an experiment to see if I could make a site using stories from CNBC and get ad tech partners to agree to show ads on it. It was shockingly easy.” Here’s how she did it.

CNBCTo show how easy it is for plagiarized news sites to get ad revenue, I made my own

June 2020 – DrainerBot and Tekya “DrainerBot is a major mobile ad fraud operation that has infected millions of devices. The malware is distributed through infected consumer apps that can be downloaded on the Playstore. Once a device is infected, DrainerBot will start to continually run video ads in the background of the device unknown to the user. With no visual videos being shown on the device, this bot can often go unnoticed for a long period of time. Each ad that is displayed in the background is recorded as a legitimate view by the advertising network. This means that advertisers are essentially paying money for non-human views without even realizing it.”

PPC ProtectDrainerBot: The Mobile Ad Fraud Operation Stealing Your Data

“The apps were among a small haul of 38 beauty-themed apps the company detected from the same developer which were reported to Google for bombarding users with unwanted ads. As well as serving out of context ads at every opportunity, the apps also sent users to websites and made it difficult to de-install the apps using techniques such as hiding icons from the home screen and apps folder.”

Naked SecurityMore ad fraud apps found hiding on Google Play Store Trend MicroNew Tekya Ad Fraud Found on Google Play

July 2020 – CHARTREUSEBLUR “most of the 29 perpetrating apps used “blur” in the name,” and were found in the Google Play Store. “All of which have since been removed, but not before collecting 3.5 million total downloads. The apps in the fraud network, most of which were photo tools, enabled fraudulent impressions without tripping alarms. The app would load malicious code designed to serve ads and call up fake browser pages outside the user’s control. Ads would display when phones were unlocked or while the phone was charging. Users couldn’t remove the app or even close it down in the background of their phone, because it also removed its icon from the smartphone screen (making it invisible to the human user).”

AdExchangerWhite Ops Uncovers Advanced Mobile App Ad Fraud Scheme | AdExchanger

August 2020 – TERRACOTTA “A family of Android apps showed up on app stores with an enticing offer. ‘Download the app, fill in your details, select a pair of shoes and in 14 days time those shoes will be mailed to your front door, for free.” The real free “product” surreptitiously sent to users was a box-fresh payload of ad fraud malware. A customized Android browser packaged alongside a control module is loaded onto the phone and used to generate fraudulent ad impressions, sold into the programmatic advertising ecosystem, and defrauding advertisers at scale.”

WhiteopsThe Shoe is a Lie: How an Android Botnet Defrauded Advertisers and Consumers

September 2020 – MultiTerra “A new ad fraud scheme targeting premium publishers on connected TVs (CTV) and mobile, dubbed MultiTerra, was stealing roughly $1 million per month from publishers by spoofing their ad inventory. Premium publishers of CTV inventory were particularly vulnerable to this particular attack because their ad rates (CPMs) are so high, making them an efficient target. The botnet was generating over three million fake ad requests per day. A single IP in the botnet impersonated 16 different smart phones, requesting nearly 50 fake impressions on at least 9 different premium publisher apps.”

AxiosMajor ad fraud scheme targets premium publishers

October 2020 – Weasel “The fraud committed was very simple and effective, and despite seeing other fraud prevention vendors’ prebid wrappers existing in the calls, none of them prevented the sale of the traffic. This fraud shows the limits of not only prebid fraud prevention, but also ads.txt and sellers.json. Wease.IM is a Windows desktop application” doing large scale outstream video ad fraud.

MarTech SeriesKubient Discovers New “Weasel” Injection Ad Fraud Scheme

November 2020 – Rise in Ad Fraud Across All Verticals “The research found that fraudsters are not only faking paid installs, but also organic traffic — installs that cannot be attributed to any marketing activities — in order to hide the paid installs they steal. Out of 200 million rejected installs, two thirds of these were organic and only one third paid installs. Data revealed that fake users/bots continue to dominate as the most prevalent fraud type with the US seeing the method make up for 68.7% of its fraudulent activity, China 65.6%, Japan 60.7% and EMEA 47%.”

MarTech SeriesNew Data From Adjust Shows a Rise in Ad Fraud Across all Verticals, With Fraudsters Increasing Faking Organic Metrics

December 2020 – Adrozek Malware “employs an “expansive, dynamic attacker infrastructure” consisting of 159 unique domains, each of which hosts an average of 17,300 unique URLs, which in turn host more than 15,300 unique malware samples. Cybercriminals abusing affiliate programs is not new—browser modifiers are some of the oldest types of threats. However, the fact that this campaign utilizes a piece of malware that affects multiple browsers is an indication of how this threat type continues to be increasingly sophisticated. ”

The Hacker NewsWatch Out! Adrozek Malware Hijacking Chrome, Firefox, Edge, Yandex Browsers

Smart Marketers Ignore the ANA and Don’t Pay for TAG

Smart marketers are taking a harder look at their own data and using analytics to continuously monitor and improve their own campaigns. Ad fraud is real. Ad fraud is rampant. But it doesn’t have to ravage your campaigns, if you look closely and pay attention, and ignore the false messages from the ANA, TAG, and the IAB which claim their programs have successfully lowered fraud. Clearly, they weren’t paying attention to all the ad fraud that made the news, as we reviewed above, and a lot that didn’t and are ongoing. Protect yourself, because no one else will. Be safe out there when buying media in the hinterlands of programmatic ad tech.

Further reading: I’d Give My Ad Budgets to This Marketer, Not to Marc Pritchard

From CMO Network in Perfectirishgifts

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blogtechfuturemrfrworld · 3 years

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Live Streaming Market 2020-2027: Key Findings, Regional Analysis, Key Players Profiles and Future Prospects

Live videos or live streaming activity increased significantly by the mid of 2015. Brands and public figures became active in interacting with their intended audience via online platforms like YouTube, Facebook, and Instagram. Furthermore, as the popularity of esports and video games increased among millennials and generation Z, live video game streaming gained momentum, thereby boosting the global live streaming market. As per a survey conducted by the Interactive Advertising Bureau (IAB) in 2018, more than two-thirds (67%) of consumers, globally, have streamed live video content, and 52% of that group prefer free, ad-supported live streaming, over subscription-based and à la carte services. Additionally, 47% of consumers, globally, have reported an increase in their live streaming activity since last year. Furthermore, social platforms are the key source of live video content, and TV is the most popular type of live video content accessed.

Segmental Analysis

Live Streaming Market has been segmented based on Component, End-User, and Region.

Based on the component, the live streaming market has been segmented into platforms and services. According to MRFR analysis, the platforms segment accounted for a larger market share of 81.6% in 2018. It is expected to record a CAGR of 28.0% during the forecast period. The services segment is projected to register a higher CAGR of 28.4%.

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Competitive Analysis

The Key Players of the Global Live Streaming Market are Instagram, Inc.(US), Empire Video Productions, LLC (US), Streaming.hr (Croatia), Twitch Interactive, Inc. (US), Vimeo (US), AfreecaTV Co., Ltd. (South Korea), IBM Corporation (US), Dacast (US), Flux Broadcast (UK), Huya, Inc (China), EventStreaming.TV (UK), Periscope (UK), Microsoft Corporation (US), Facebook, Inc. (US), Google, Inc. (US), and Amazon.com, Inc. (US).

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riichardwilson · 4 years

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Traditional media suffer as digital ad spend grows in 2020 forecast shows

It’s an understatement to say ad budgets are in flUX right now. Some forecasters see a flat to declining outlook for the rest of the year and into 2021, while others see growth. The truth is, there are lots of numbers and none are very precise.

The IAB’s latest survey of 242 media buyers and publishers projects that total U.S. ad spending will be down 8% for 2020 but digital will be up 6% year over year. By comparison, eMarketer projects digital advertising will be up a more modest 1.2% this year.

Double digit declines. Traditional media is going to be way, way off however. Buyers appear to be shifting budget away from linear TV, OOH, radio, direct mail and print to digital channels. Some traditional channels are down more than 30% in the IAB projection.

Change in media spending by channel FY 2020

Source: IAB media buyers survey

Digital winners. According to the report, paid search and social media are the biggest beneficiaries of the game of budgetary musical chairs. Paid search will see 26% growth year over year and social is right behind with 25%.

But connected TV (CTV) is another significant story here. It’s undoubtedly capturing budget from traditional TV. The IAB sees CTV growing 19%. After that are digital video and online display advertising, up 18% and 15% respectively.

While it doesn’t mention specific companies, it’s clear that Google and Facebook will capture a lot of the digital ad growth, if these estimates are accurate.

2021 outlook murky. The survey also explored the budget outlook for 2021. Media buyers expected just above 5% growth in their budgets over 2020. At the same time, 70% of them said they didn’t really have clear visibility on 2021 budgets. Only 30% were “very clear” or “somewhat clear.”

Media buyers’ ad budget outlook for 2021

Source: IAB media buyers survey

Anxiety about controversial social content. Media buyers also expressed anxiety about having their ads appear on social media sites in proximity to hot button or questionable content posted by consumers. The vast majority (90%) said they were “slightly,” “fairly” or “extremely” concerned. The largest subgroup of buyers (41%) were extremely concerned.

The survey also followed up on the Facebook Ads boycott — some brands paused all social media spending — and found the majority (63%) of companies that participated were resuming spending or had plans to do so in Q4.

Why we care. While no single survey or forecast should be seen as definitive (rather directional), digital marketers can take some comfort in the fact that online channels are healthy or growing compared to their traditional counterparts.

It appears there will continue to be plenty of work for search and social media marketers well into 2021, despite a mediocre economy. However on the publisher side, it seems we’re looking at an even higher concentration of ad spending with a tiny number of companies.

About The Author

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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source http://www.scpie.org/traditional-media-suffer-as-digital-ad-spend-grows-in-2020-forecast-shows/ source https://scpie.tumblr.com/post/628231507791822848

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