also one real post about this and like, plenty of ink has been spilt on how disconnected watcher entertainment seems to be from its fans but i think the missing piece here is how disconnected watcher is from the rest of youtube. when the catastrophe hit i went to all my terminally online friends, the same way i did after the hbomberguy james somerton video, or after the ned fulmer fiasco, or the creepshowart scandal etc, or every time jenny nicholson dropped a new evermore video, including the ones behind the $2 patreon paywall we all gladly pay for, and for the first time...
no one knew who i was talking about.
these are not insulated people. these are people i can trust to have at least name recognition of almost any youtuber i mention. they know downtherabbithole and strangeaeons and cjthex and kappakaiju and miniminuteman773 and kazrowe and somemorenews etc etc etc
so when i put in the group chat, with no context, 'he wasnt even on cribs' or 'we have no cats kathleen' or 'only humble pagan commune schemes' or whatever, i usually do so with great trust that at least half the group will know what im on about.
this time, crickets.
i backpedaled a little and pulled up the 'ive connected them' meme and the fuzzy blue professor, and i got nothing at all. the only recognition i got was when someone belatedly realized that he had seen the goatman video when it dropped (although he had no idea that they had their own company now), and another person remembered that they had offered to collab with danny gonzalez, a youtuber with twice the subscribers
because she had checked back to see if danny went ghost hunting again, and lost interest because he hadnt.
i also brought it up in my dedicated buzzfeed unsolved group chat but ummmmm i am the only one in that group still watching ever since the shift to watcher oops
the only splash they had made in my again, TERMINALLY ONLINE friend group that watches hours and hours of youtube a day was a buzzfeed video seven years ago, and when they had failed to collab with someone more famous than them. i found myself in the unusual position of having to explain the situation to a bunch of dirty internet gremlins, all of whom heard the whole story and said 'why would they do that'
not 'why would they do that to their fans' but 'why would they do that as youtubers'
even aside from the moneygrubbing, we watcher stans were confused about why they tried to offer us a service we didn't need or want, and i think it obscured the confusion on why they thought it was a good idea at all, when so many other models were available to them. why werent they using their patreon like other youtubers? why weren't they collaborating with other youtubers? why weren't they putting out regular, lower quality content like other youtubers? if they wanted higher quality content, why weren't they partnering with nebula, like lindsay ellis, or netflix, like bo burnham. why didn't they run their ideas past someone like the green brothers, who have jumpstarted scishow and many other similar projects successfully, and are famously good to work with/consult with? why would they try to pull a roosterteeth? don't they know what happened?
and i think the answer is no. i think they just don't know those things. and they didnt bother to check, because they think all those things are beneath them. because they think corporate content is the only worthwhile kind there is.
why else would they think they have to have an office building, keep dozens of people on staff, buy expensive cameras, and build a streaming platform? why do they only collaborate with actors and singers who have corporate entertainment approval? why are they reinventing the wheel on buzzfeed when thousands of youtubers build perfectly stable careers with a mic and a camera, and sometimes hire an editor?
i guess my takeaway from this is that, at least they didnt break my heart as a fan entirely because they fundamentally misunderstood me. they did it, at least in part, because they do not understand how youtube works, or what part they play in it.
they dont understand how people use youtube. it is not a cinematic event worthy of the big tv, it is line goes up playing in the background for the 400th time as i wash my face and put my laundry away.
that is why they spent months and months planning this without ever noticing it was a bad idea, while millions of youtube viewers knew instantly. thats why they didn't start with a more moderate solution, why they never used their patreon properly, why they cared so much about the production value, why they thought a youtube audience, any audience at all, would jump at the chance to leave youtube.
bc youtube as a creator sucks, and we all know that, but youtube as a viewer is extremely comfortable. all i ask of youtube is to be mildly interesting in the background while i do other stuff. it is filler. some of the filler is extremely good, yes, but there is no room or reason in my life to give more of my money and attention to my filler, let alone to get a bigger screen for it.
and honestly, this is why i and others stayed on with the ghoul boys even though their quality dropped. because it's filler. im not even looking at the screen you apparently spent 100k on. im flipping my eggs. im washing my hair. im waiting for the bus with my headphones in and my phone in my pocket. thank you for being my background music. in return i will sit through your ads and push your view counter up by one. i may even hit the like button by accident bc my phone is in my pocket.
this is not to say i dont enjoy my filler. i would absolutely die without it. but it is not and never will be exchanged for the instances when i make popcorn in The Big Bowl and turn on a Real Movie on the Big Screen (my old laptop that is 15 whole inches) with my phone turned over so nothing can distract me.
my filler can't be my movie, and vice versa. nor should it be. but watcher doesnt understand that, apparently. they think youtube is cruelly preventing them from being netflix, and they think we want netflix, and they don't understand that, even with that half-assed apology that they didn't explain their dream correctly and they are jsut so destitute they had to take extreme measures after they went to europe 6 too many times...
there is a fundamental misunderstanding about how people use youtube , both as creators and as consumers. they didn't just misunderstand their fanbase. they continue to misunderstand the entire ecosystem. idk guys. maybe you should have learned something from those youtubers that you apparently think you are too good for.
and as for me, welp. i've booted people from my filler line-up for less. and there are soooooooooooooo many other fish in the sea, and they are not asking me to pay them 27 corporation salaries from my own pocket. they are asking for me to bump their view counter up by one.
goodbye boys. i really hope you find a way to fulfill yourselves artistically or whatever. but you have burned this particular bridge, like. forever. and i don't think i'm the only one who feels that way.
and not because i dont support people getting a living wage, you guilt-tripping vultures, or because i dont believe in following dreams and wishing on stars and whatnot.
but because i prefer to consume content from people who know what they're doing, and i simply no longer trust that includes you.
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to any americans who feel "paralyzed" and "dont know what to do" to help with gaza:
reading a fucking book. i beg of you.
in a time of knowledge suppression is it your duty to arm yourself with knowledge.
read about americas occupations in the middle east.
read about 9/11 from outside of america and see how they inflicted senseless harm and violence to countless amounts of people and have been suppressing your rights for the past 2 fucking decades.
read about any of the countless wars from the past 30 years. especially from a civilian's. and the victims and survivors' perspective. listen to the horror stories and do not plug your fucking ears as to what your country is doing.
and read about fucking gaza and palestine and keep up with what is happening no matter how "sad" or "uncountable" you might get.
dont look away from this.
you dont have the right to be comfortable during countless active genocides.
if you're knowledgeable, you're powerful, and our current state doesnt fucking want that.
you have the power to change things if you open your eyes and scream to the world.
wake the fuck up.
Edit: please check the reblogs there are readings and ways to help
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in internet posts it is easy to cut them out of your life. they are hurting you! they aren't listening to you!
they held your hair back. they lent you lipstick. they held your hand at the train station and got you home safe. they rounded on your bully, got loud, said get fucked, spitting-mad in your defense.
they also cut the hair off again. told you that you should really think twice before wearing something like that. took you for granted. took your insecurities and threw them in your face again.
you know logically it should be easy. all the internet advice comments always read it will feel better. like an equation - if a person is rotten, you just remove them. you pull the tooth that's hurting.
but it was never a big flare-up moment. you don't live in a sitcom. they never tried to take your boyfriend or steal from your apartment. they showed up to birthdays and they wrote songs about you and bring you water without you asking. once you found out they carry an emergency inhaler for you, even though you haven't had an asthma attack in years - just in case.
where is the line? people fuck up. sometimes they fuck up badly. sometimes people have raw personalities, like a powerline, and being around them is dangerous. addicting. sometimes they can't help themselves, but you know they're trying. sometimes they are just rough-around-the-edges. sometimes they don't even realize how they sounded when they said that. sometimes it's just - you've both loved each other for so long now, the way this thing hurts goes back to the root.
and that's the fucked up part. you have pushed your fingers against the sweetheart of memory. things these days are electric, tense, harrowing. they didn't used to be. there were a lot of good days in there. sometimes you want to just close your eyes and say can this be over yet? do we still need to be fighting?
doing that would give up any chance you get of getting an apology, but you don't always know that you need an apology, you love them. once they flaked on your birthday party. once they told you to get over it, people are always dying. they also let you crash on their couch for a week after the breakup, handfeeding you when you were so sad you couldn't eat. they are also judgmental about everything, occasionally react to banal statements with an attitude that is weird and fiery. they also love you like a lighthouse sometimes, so strong they cut the storm like lightning.
but the problem is that you might be storm. you might be the thing that needs breaking. what if you are two forces who are desperately, horribly drawn to each other, shaped by the other person's passions, and both good for each other and bad in equal measure.
what if you're both just people, and you're no saint neither.
just cut them off! swallowing the saltwater, you catch yourself in the mirror. you've been shaking more than usual. there's an ache in you that is oblique, loud, impossible to soothe. is this what it looks like? when life is "easier"?
your mouth will always have a hole, is the thing, if you remove the tooth.
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