New Survey Alert đ¨
This anonymous 1-minute survey gives you a chance to reflect (and tell Tumblr!) how you want social media to make you feel.
âĄď¸ Take the SurveyÂ
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Hey Tumblr! Have ten minutes today?
The latest Tumblr current user survey is Live đŤ
Please take this survey to help inform product decisions at Tumblr.
Note that this is an anonymous survey, unless you choose to input your email for further comment. Results will be shared with Tumblr staff. Follow @benevolenthellsiteâ for a snapshot of the results!
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Take stock of how social media makes you feel.
Take this anonymous survey to share what different platforms evoke in you.
This is an anonymous survey. Results will be shared with Tumblr staff. Follow @benevolenthellsiteâ for a snapshot of the results!
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Creativity IRL, Creativity Online
We know creativity is good for us, and we know it makes us happy.Â
What we donât know: what motivates YOU personally (yes, you) to be creative.
Please use âĄď¸this surveyâŹ
ď¸Â to reflect on and tell Tumblr why you create, and why you share (or donât!).
This is an anonymous survey. Results will be shared with Tumblr staff. Follow @benevolenthellsiteâ for a snapshot of the results!
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Calling all artists, creatives, and aficionados! đŁ
When asked "What do you think would make you happier on social media?" Tumblr users rank âcreating original contentâ highest on the list, just below avoiding toxic content.
Got a few minutes? As a creative, artist, or fan, we want to hear from you! Please use this survey to reflect and share what makes a platform better for artists, creatives, or appreciators of either.
This is an anonymous survey. Results will be shared with Tumblr staff. Follow @benevolenthellsite for a snapshot of the results!
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How does social media affect you?
Take this anonymous survey to help a researcher working with Tumblr understand what makes some online experiences feel like time well-spent, and others not so much.
Note: Data from the survey will be shared with the Tumblr team. Ever wonder how social media habits make us feel? Follow @benevolenthellsiteâ to see the results.
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How does social media affect you?
Take this anonymous survey to help a researcher working with Tumblr understand what makes some online experiences feel like time well-spent, and others not so much.
Note: Data from the survey will be shared with the Tumblr team. Ever wonder how social media habits make us feel? Follow @benevolenthellsiteâ to see the results.
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How does social media make you feel?
Take this anonymous â¨digital well-being surveyâ¨Â and reflect on your time spent on social media.Â
Follow @benevolenthellsiteâ to see an overview of the results!
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What do you want out of your time on Tumblr today? đ¤
đ Take THIS QUIZ to find out đ
Asking ourselves this simple question can help us learn to be more intentional with our time on social media.
Keep in mind, this isnât a personality quiz! This is about discovering where you areâright nowânot what you are.
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Announcing Kokobotâs official partnership with Tumblr!
@kokobot is a nonprofit on a mission to bring everyone well-being services that are free, anonymous, and available 24/7.
Offering kind words of support from other Tumblr users just like you, thousands of people use Kokobot to find and share the bright side to life, with over 1 million thank you notes shared on Kokobot so far (try it yourself).
Today, weâre excited to announce our official partnership with Tumblr.
Starting today, youâll start to see Kokobot appearing more widely on Tumblr services as we look to broaden our impact.
To get started, just message Kokobot and weâll connect you to resources and other users. See you around!Â
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See the Tumblr you wish to see
Turns out, 36% of you would be happier on Tumblr if you could avoid toxic content.Â
Tumblr has some features to make that easier:
1. Filter tags
2. Filter post content
3. Block users
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Stuck in a mindless scroll?
Take a break to reflect on how your behavior online makes you feel.
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Why happiness matters
Now that we have thought about what happiness isâŚwhat can science tell us about why itâs important?
Simply put, happiness is good for us. It has a significant effect on our health and longevity, and our daily choices.
In recent years, there has been a proliferation of scientific research showing that happiness benefits the health of our bodies, strength of our relationships, and creativity of our minds.
For example, this study of Catholic nunsâ happiness showed that nuns who were happy in their twenties lived, on average, 7-10 years longer than those who were less happy. Studies have also shown that feeling positive emotions strengthens the immune system, reduces chronic pain, and protects the heart.
Other research has revealed another link between happiness and health, showing that eudaimonic happiness may structurally change our DNA, making our cells live longer.  Happy people are also more productive and make better decisions.
Given that the average person will spend about 45 years looking at screens within their lifetime, the relationship between our happiness and our devices is clearly important. Not only is our subjective well-being on the line, but also our health, productivity, and identities.
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Scientific definitions of happiness
Modern psychologists tend to define happiness with the same two components that constituted ancient philosophical debates:
Not deep (Hedonistic)âjoy or fleeting pleasure
Deep (Eudemonic)âconnection with community, an overall sense that oneâs life is going well, giving back
Renowned psychologist Ed Diener (nicknamed âDr. Happinessâ) similarly measured happiness by asking: âhow satisfied are you with your life?â and âon a daily basis how many negative vs positive emotions are you feeling?â These questions encompass the two general channels that make up what many of us consider happiness todayâlife satisfaction and affect. Â
In her 2007 book, The How of Happiness, positive psychology researcher Sonja Lyubomirsky describes happiness as âthe experience of joy, contentment, or positive well-being, combined with a sense that oneâs life is good, meaningful, and worthwhile.â
Broad scientific definitions of happiness, such as those above, generally allow for variations in understandings of happiness that inevitably occur amongst individuals. Conceptualizations of happiness vary according to seemingly endless factors, such as oneâs culture, geographic location, biology, lifestyle, health, and personal history. As a result, everyoneâs view of what happiness means to them is unique.Â
For most of you who responded to our survey, happiness on Tumblr is a balance between connection (the most important), a good laugh or welcome distraction, and inspiration. All of which contribute to both eudemonic and hedonistic joy in varying capacities.
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A brief philosophical overview of âhappinessâ
Many of your responses last week (I read allll of them) rightly pointed out that any âhappinessâ question is incredibly complex, and therefore difficult to answer.Â
While the concept of happiness is elusive, its omnipresence across cultures, societies, and throughout history provides us a framework for evaluation within the Tumblr community.Â
So, where to begin?
Can we talk about happiness without getting into ancient philosophy?Â
In the West, ancient Greek philosophy includes some of the earliest recorded discussions of happiness, or eudaimonia, which is (basically) rational action performed virtuously. For example, in Aristotleâs Nicomachean Ethics, a contemplative, philosophical life is a happy life. While there are many nuances within Greek philosophies of happiness, the gist here is virtue.Â
Similarly, in the East, Buddhist philosophy is based on the Four Noble Truths, which point to acceptance and detachment from suffering in order to reach nirvana. Happiness in Buddhism is a state of mind in which an individual is aware of their insignificance, detached from suffering, and wholly compassionate. Other traditions such as Taoism, Confucianism, and Hinduism similarly value the collective over the individual and giving back to society rather than focusing on selfish desires. But what if happiness to you is not solely reliant on finding âmeaningâ in life (whatever âmeaningâ means to you!)?
In Epicurean philosophy (a form of hedonism), originating from Europe, happiness is the sum of all sensory pleasures and the absence of pain. A hedonic view rests solely on sensory, fleeting pleasure.
However, even virtue-touting Aristotle noted that more hedonic pleasuresâgood friends, health, and access to resourcesâare necessary to achieve his version of long-term happiness, eudaimonia. In an online context, this means we need short-term entertainment in order to have the ability and energy for our âlater self.â But Aristotle rejected the notion that hedonism would build a happy life alone without virtue or more meaningful pursuits.Â
In your responses to the survey, many of you sounded like Aristotle:Â
My ânow selfâ wants immediate entertainment, while my âlater selfâ wants to focus on long-term growth. But I donât view the entertainment as all bad. Sometimes I need a mood boost or distraction in order to take on content or activities that are more for my later self. The problem lies when I stay online too long* or get sucked into toxic content.Â
Today, modern-day psychologists with a global perspective similarly tend to define happiness at the intersection of 1) meaning + virtue and 2) fleeting pleasure. This is the lens with which we understand happiness and will proceed in considering user well-being.Â
*Note: In behavioral economics, this is called the point of diminishing marginal utility. It explains why the satisfaction derived from consumption of something (in this case, content) wanes as you consume more of it. Think of how âone moreâ chocolate chip cookie might make you feel sick instead of pleasantly full.
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Dear Tumblr,
Ever feel like youâre stuck in a mindless scroll and canât get out?
Ah, the gap between intent and action, the ânow selfâ vs. the âlater self,â or morning guy vs. night guy:
We all know our tendency to opt for immediate rewards even when (especially when?!) it doesnât align with long-term goals. We put off exercise. Date people we shouldnât. Watch shows instead of work.Â
As a researcher interested in all things human behavior, this got me thinking. The internet (more specifically, Tumblr) is the perfect place for us to more deeply understand why we behave in ways that donât make us happy. Tumblr sees a future where social platforms arenât designed to exploit our tendency to seek immediate rewards. So I approached them with a question:
What if we could ânudgeâ our decisions to reflect a version of ourselves that brings us happiness in both the short and long-term?
Enter Benevolent Hellsite.
Welcome to an exploration and investigation of happiness and human behavior online. This blog is a staff-affiliated, independent research project designed to start a conversation.
The end goal?Â
Create real features on Tumblr meant to increase short and long-term happiness, informed by YOUâTumblr usersâand the science of human behavior.
What to expect from this blog:
1. Open discussions about how our behavior online leads to (or takes away from) our happiness
2. Prototypes of new features and quizzes based on your responses
âHappinessâ looks different for everyone, so...
Share your thoughts in the replies: How does time spent on Tumblr influence your happiness?
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