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deepanshugauniyal · 1 year

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8 Online Marketing Tactics for the Construction Industry

INTRODUCTION

For a long time, most businesses have depended on time-honored marketing strategies like word-of-mouth and billboards to make their impact on consumers' minds. However, the last decade has seen a dramatic transformation, ushering in an explosion of new marketing strategies. The recent pandemic offered a new perspective to the corporate world, and as a result, most organizations were compelled to reevaluate their strategies. Because of this, businesses needed to try out novel forms of advertising if they wanted to maintain their position in the market.(Digital Marketing for Contractors)

The construction industry was just one of many that felt the effects of the epidemic. Players in this sector, like those in many other companies, have been investigating the digital world for better opportunities to find new clients and develop marketing strategies. Increased internet usage is a contributing factor, as the vast majority of today's consumers would rather deal with businesses who have an online presence to provide the goods and services they need. In this piece, we'll look at some digital marketing strategies that construction firms might employ.

Establishing Your Online Presence

To launch a digital marketing campaign, one must have an existing online presence. Creating a website is the cornerstone of a successful digital strategy. As was previously said, online reviews play a significant role in influencing consumers' choices about which businesses to patronize. This means that before deciding to work with your company, any lead worth their salt would look you up on Google. The landing page on your website must be top-notch if you want to persuade visitors to continue exploring your site and taking advantage of all it has to offer.

Your website should be your primary and primary lead generation machine. Building and optimizing a site with content geared on drawing in new visitors is your best bet. Visitors to your site provide data that is useful for targeted advertising, which in turn increases your site's conversion rate. Make sure that both mobile and desktop users can have the best possible experience on your website. You should certainly optimize your website for mobile use because more and more people are relying on their mobile phones and other portable devices. The reason for this is that mobile device searches have surpassed desktop computer searches among consumers.

Every decision and action throughout the development of a website should be made with the users in mind. Make sure the user interface is uncomplicated and easy to use. This means making it easier for site users to get the information they need.

Promotional Email

You'll need to think of ways to cater to a wide range of niches within the construction and contracting industries in your writing. Sending out a newsletter to your contacts once a week or once a month with updates on the company's growth, new listings, and construction estimate is one effective example. Take advantage of this chance to send specific builders targeted emails with only the information that is relevant to them. By doing so, you can raise your revenue from clients who ultimately make a purchase, as well as from contractors who are interested in working with your company.

SEE ALSO : Chiropractic Offices and Online Promotion. A Detailed Manual for Advertisers

Your content needs to be well-researched, engaging, and delivered on schedule to have the greatest chance of success. Other such incentives include providing signup bonuses to the first few consumers. Email marketing also allows you to closely monitor your interactions with others. Insight about your marketing approach and whether or not the campaign is successful and well-received can be gained in this way. Use one of the various email management apps out there to help you stay on top of your correspondence and keep things neat and tidy. Talking this over with your marketing group can help you choose the best methods to use.

Content Promotion

By utilizing a well-thought-out content strategy, you can build name recognition for your business and foster relationships with your intended audience. Typically, this content takes the form of blog posts, articles, graphic design images, and instructional media postings. Despite having several choices accessible to them, most construction companies choose to market themselves through articles, blog posts, and infographics. However, any of the aforementioned approaches can yield results with the right planning and execution.

Research shows that a growing number of businesses are including content marketing into at least one of their marketing initiatives. Your construction company can become a leader in its field by using content marketing to showcase its knowledge and experience. Because of this, businesses may reach out to current and potential customers with accurate and timely data about the industry in which they work. Include a statement of your perspective, values, and mission when you write your material.

The simplest method to get started with content marketing is to publish a few short pieces on your website that describe distinct features of the items or services you offer. The content creators you work with can even publish pieces in related media. When it comes to promoting your brand, nothing is more crucial than establishing yourself as a reliable source of information.

Promotion via paid search engines and social media

Social media marketing is commonly regarded as the fastest-growing area of digital marketing due to its excellent return on investment. Social media and search engines like Google offer the most efficient targeting strategies for the construction industry. These services let companies to promote their products by placing ads in users' news feeds and search results. Ad targeting is an integral part of these systems, allowing you to specifically target individuals with your promotions. Users can receive adverts that are tailored to their specific interests, demographics, and professional background.

Due to their targeted precision, paid search and social media marketing are experiencing explosive growth. It makes more sense to use geotargeting to reach out to builders in your service area. This facilitates the establishment of a foothold in the area where you conduct business, opening doors to potential partnerships with local contractors.

After settling on a service area, segment your target audience into smaller groups based on characteristics like age, home ownership, and annual income. You can find potential builders who are interested in working with you by employing this method. This strategy has been proven effective for smaller construction firms seeking to get into the industry.

Various online seminar formats, including webinars

As has been previously mentioned, the recent pandemic has had a major effect on the way in which businesses operate on a daily basis. Seminars and other get-togethers have been affected by this as well. However, businesses will still be able to organize conferences and other events; the location will simply be different. There are numerous online options for hosting webinars and other events that you could explore. Thanks to these gatherings, you'll be able to educate people in attendance on the latest developments in your field.

Construction site safety, building codes, and building materials are just a few of the many topics that could be discussed in a webinar. Give a talk on the topic to industry insiders and potential clients, aiming to keep their attention for at least an hour. Additionally, this helps to solidify your audience's perception of your company as an authoritative resource. In the building industry, this is something of inestimable value.

Finding new clients can also be accomplished through webinars and other online events. After the presentation is over, you can use the list of attendees to contact those who showed interest in the industry or who seem like they could be interested in your company's offerings. If recording the webinar and sharing the video is part of your content marketing strategy, consider doing so. Make sure the intended audience can view the films and receive the digital event invitations without any problems.

Search Engine Result Page Optimization

It's safe to say that SEO (search engine optimization) is the single most important aspect of digital marketing. The goal of search engine optimization (SEO) is to increase the number of visitors to your site from search engines. One of the most effective ways to boost your rankings on Google is to put in the time and effort necessary to establish and design a high-quality website. Cross-departmental collaboration between IT and marketing can improve SEO efforts. An SEO plan takes time and effort to put into action. While the upfront costs may seem high, the long-term benefits are well worth it.

Having your company's website rank highly in search results, such as those for "Construction Company near me," can increase brand recognition and attract new customers. In order to enjoy the many SEO perks, you will need a Google account. Having this account will boost your company's visibility in Google search results. Google says that every day, over 3.5 billion people utilize their search engine. Having access to this traffic gives you access to a vast pool of people who are actively seeking construction and contracting jobs.

Search engine optimization is most effective when combined with other forms of marketing, such as content marketing. It is crucial that you give your full attention to the content you upload to your website. These can take the form of anything from pictures and articles to movies and podcasts. Keep in mind that this technique relies on your ability to create content of sufficient quality for Google to rank and display. Seek the advice of a professional SEO firm if you need help coming up with the most efficient strategies for your campaign.

Videos

The great majority of people in the modern world use YouTube to learn a new skill or two. As a result of this trend, the site has lately eclipsed Google as the second most used search engine in the world. Uploading videos to websites like YouTube and others can boost your online presence and even your profile's visibility. This strategy has the potential to work. Videos give a one-of-a-kind chance to get to know your audience on a more personal level, showcase some of your previous work, and address some of the most often asked questions in your profession. Showing off your previous work may be useful in persuading prospective builders to join your team.

Your video content can be tailored to highlight different aspects of your business. There are a few options to think about, and they are as follows.

Showcase films by hiring a professional videographer to record some of the active building projects. Some of the completed buildings could be showcased in your presentation.

Get more work from the contractors you've already dealt with by sharing their video testimonials of their positive experiences with you. Those who construct things might make interesting interview subjects. This raises the conversion rate since it encourages more builders and contractors to join your team.

With videos, you have the opportunity to create a more personal connection with your viewers. Use this opportunity to introduce yourself, your company, and your team members. Be sure to highlight what makes your company unique while also highlighting your basic values.

In the "Service" films available on our website, we discuss the types of construction services our clients need. Some of the features and capabilities you seek may be obvious to you now. However, in order to identify the perfect builder, you need to narrow your search down to a few specific skill sets.

Real-time chatting and other chatbot varieties

Live chats are rapidly becoming an industry standard in digital marketing, and Chatbots are a useful addition to many various strategies. These two methods have fast become the standard for online support services. Customers and prospects can reach out to company representatives in real time, and those representatives will be ready and able to answer any questions they may have about the firm's products and services. The converse is also true; chatbots have shown to be a really helpful resource. They will make a note of the visitor's most pressing concerns and forward the information to an available corporate rep. Some companies have gone even further by implementing AI-powered, very smart chatbots to handle customer enquiries.

Live chats and chatbots are programmed to do more than just respond to questions; they're also meant to prompt more exploration. If you use this, you can find builders and contractors who are eager to collaborate on your project.

SEE ALSO : Digital Marketing for Construction Companies

Digital marketing is the newest fad in the industry. Some of the benefits of employing these strategies will be obvious right away, while others will take more time to materialize. However, digital marketing is one of the finest methods to see a return on investment. Implementing these methods alone won't cut it. If you want to maximize the benefits of digital marketing, it's in your best interest to equip your team with everything they need. Tools that fall within this category include analytic software, content creation programs, segmentation programs, and many others. A wide range of software is used by various businesses. Think about what your business needs are and have your marketing team advise you on the finest technology to use.

#Digital marketing for business #Contractor marketing agency #Digital marketing for small business #Marketing for construction company

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dhrubo-organization · 1 year

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On-page SEO optimization for service-based businesses

On-Page SEO Optimization for Service-based Businesses – A Complete Guide by Dhrubo Organization As a service-based business, you need to optimize your website for search engines to attract potential customers. On-page SEO optimization is the process of improving your website’s content and HTML source code to rank higher on search engine results pages (SERPs). In this article, we’ll cover the key…

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ozer123 · 1 year

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How to Choose the Right Construction Company in Bhubaneswar | Interohub

Interohub is a leading construction company in Bhubaneswar, India. They specialize in providing high-quality construction services to their clients. With years of experience in the industry, they have become experts in all types of building projects, from residential to commercial and industrial. Their team of experienced professionals provides top-notch customer service and ensures that each project is completed on time and within budget. With Interohub, you can be sure that your construction project will be completed with precision and quality.

#digital marketing #construction company

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seocompanyexperts2 · 1 year

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#digital marketing for contractors #seo for construction company #digital marketing construction industry #Digital Marketing For Construction Company

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socialmediamarketingsthings · 2 years

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Looking for construction digital marketing agency? SEO Company Experts provides the best seo services for construction company. Call us today!

Category:- Digital Marketing

Click For More Information:- https://www.seocompanyexperts.com/seo-for-construction-company/

#digital marketing for contractors #seo for construction company #digital marketing construction industry #Digital Marketing For Construction Company #construction digital marketing agency

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billyhicks2103 · 17 days

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Nine Key Real Estate Marketing Resources to Produce Leads

Activating leads in the competitive commercial real estate market requires leveraging key marketing resources. TheManinderShow, a leading Real Estate Marketing agency, offers nine essential tools to fuel lead generation. From a professional website and high-quality photography to social media platforms and email marketing, we craft comprehensive strategies tailored to your needs. Our expertise in content marketing, SEO, and online advertising ensures maximum visibility and engagement with potential clients. With TheManinderShow by your side, you'll harness the power of these resources to drive leads and propel your real estate business to new heights of success.

#commercial real estate market #Social Media Marketing for Real Estate Agents #SEO for Real Estate #Luxury Real Estate Marketing #Residential Real Estate Marketing #Digital Marketing for Construction Companies #Construction Marketing #Real Estate Marketing Agency

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picoglobal · 2 years

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Following the success of Qualcomm China Tech Day 2021, Qualcomm, one of the world's leading wireless technology innovators, appointed Pico again to activate Snapdragon Night – Qualcomm China Tech Day 2022. Held in May, the tech-savvy celebration used a variety of XR elements to showcase the brand’s major innovative technologies in the areas of AI, connectivity, gaming, imaging, security and sound.

#Pico Group #Pico Beijing #Qualcomm #Snapdragon Night #Qualcomm China Tech Day #Creative Content Design #On site construction #Event Operation #Video Production #Online Event #Digital Events #Event Company #Event Management #Event Planning #Event Activation #Event Marketing

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digitaljjungles · 2 years

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Useful Content Ideas for Family Law near you

JJungles Digital offers the best and most useful content ideas for family law in my area. For your social media postings, we offer original ideas, which helps to advertise your company. Visit our website for additional information.

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redsandalwoodfarmlands · 2 years

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👉ఊరికి అనుకోని ఉండడం

👉ప్రతి ప్లాట్ కి సరిహద్దులు చూపించి అగ్రిమెంట్ రోజునే మీ ప్లాట్ నంబర్ తో *name bord*నీ ఏర్పాటు చేయబడును

👉భూమితో పాటు మొక్కలు

మొక్కలు కూడా కస్టమర్ పేరు మీద రిజిస్ట్రేషన్ చేయడం

👉ec లో భూమితో పాటు ఎర్రచందనం మొక్కలను కూడా ఆన్లైన్ లోకి ఎక్కిచబడును

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👉మొక్కలకు డ్రిప్ సిస్టం ఏర్పాటు

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పోష్టల్ డిపాజిట్: 7.3% వడ్డీ : 9.4 సం.లు ;;

బ్యాంకు డిపాజిట్ : 6.75% : 10.5 సం.లు ;;

మ్యూచవల్ ఫండులు : 12% : 6-7 సం.లు ;;

భూమి : 4 రేట్లు : 5 సం.లు ;;

ఎర్రచందనం : 10సం.లు : అంచనా 10-15 రెట్లు పైమాటే.🕵🕵

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ఎర్రచందనం ప్రయేజనాలు

🛢🛢1 టన్ను ఎర్రచందనం కలప నుండి 1 కేజి ఆయిల్ వస్తుంది. దీని విలువ సుమారు ₹2.5 కోట్లు.🛢🛢

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మీ

RV:9030903829

#properties #investment #digital marketing companies in vizag #construction #kadapa #real estate #hydrabad #kurnool #bulding #real estate investing #finance #housing market #investors

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calliope-stories · 5 months

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Help Us Market Our Stories!

Calliope catapults your imagination with written stories introduced by vibrant —and interactive— animations. In our app, these interactive animations act as portals that submerge readers into written stories. We love reading, but reading today is tricky. At Calliope we’re passionate about enchanting readers away from visually striking apps (like Instagram) and back into the realm of the imagination.

We’re a small company founded by two nerdy Venezuelan girls looking for people who share our zeal for reading, and who want to create a world where reading is colorful, vibrant, and immersive for everyone.

What we’re looking for:

- Experience with social media and digital marketing.

- Seasoned experience in orchestrating paid campaigns on Instagram and TikTok (—and Tumblr).

- A flair for creating dazzling content (no need to be a graphic designer or videographer, but a good taste and an appetite for learning are essential).

- The skill to grasp and embody our brand tone, understand our audience inside out, and devise enchanting content.

- Proficiency in SEO and data analytics.

- A balance of independent initiative and teamwork.

- Agile adaptability, attentiveness to feedback, and the capacity to grow from constructive critiques.

- Proactive problem-solving and execution.

- Near native written English.

Your Role:

- Developing inventive social media strategies to amplify visibility and subscriptions.

- Designing content that’s both captivating and relevant to our audience.

- Spearheading advertising campaigns on social media.

- Analyzing and reporting the successes and lessons of campaigns and strategies.

- Staying on the cutting edge of social media trends, particularly in our niche.

What We Offer:

- We value your thirst for learning and involvement more than your past experience.

- A 100% remote work setup: your performance matters, not your location.

- A goal-oriented work environment: manage your time and enjoy flexibility.

- A unique opportunity to grow with us and lead the marketing team as we expand the project.

- Competitive pay with prospective salary growth and bonuses as the company thrives.

How to Apply

If you’re eager to make reading vibrant and fun, we’d love to hear from you. To apply, please send the following to [email protected].

A resume;

A portfolio of your previous social media or digital content creation work;

A brief cover letter explaining what attracted you to Calliope;

And two sentences describing three Instagram or TikTok posts that you would make for Calliope.

If you’re interested in learning more, please check out our app in the Google Play Store and Apple App Store; and our social media: Instagram & TikTok

#jobs #jobseekers #jobsearch #marketing #writeblr #bookblr #publishing #publisher #creative writing #calliope interactive #fiction #art #digital marketing

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usafphantom2 · 2 months

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India approves development of the 5ª generation 'AMCA' fighter

Fernando Valduga By Fernando Valduga 03/07/2024 - 20:03in Military

In a significant move, the Indian Cabinet Security Committee approved the fifth-generation Advanced Medium Combat Aircraft (AMCA) poaching project to be executed by the Defense Research and Development Organization (DRDO).

With an estimated cost of approximately US$ 2 billion, the project will be carried out by the Aeronautical Development Agency of the Defense Research and Development Organization. The goal is to develop poaching and its associated technologies in collaboration with several public and private sector entities. The plan includes the construction of approximately five prototypes within a period of about five years.

According to sources, the project will involve the production of the prototype by industry players, including the public sector company Hindustan Aeronautics Limited.

AMCA ??

As CCS Chaired by PM Modi Clears India Stealth Fighter Jet Program. The total Program cost would be Rs 15,000 Cr & total 5 Prototype will be built in 5 Years with first Proto Roll out in 3 Year

All the Tech required for it already built & devloped.

— Vivek Singh (@VivekSi85847001) March 7, 2024

The government has actively sought the development of national technologies in the defense sector.

The Ministry of Defense predicts that the fifth-generation aircraft project will create numerous employment opportunities and may result in substantial commercial contracts worth millions of dollars for Indian companies. This initiative is expected to generate large-scale employment opportunities.

Under the leadership of Prime Minister Narendra Modi, the Indian Air Force has significantly strengthened its support for Indian fighter aircraft projects. This is evidenced by the government's acquisition of more than 200 light combat aircraft and the approval of engines for the LCA Mark-2 project.

The introduction of the AMCA into operational functions is expected to begin after 2030. The two initial squads are planned to be equipped with GE-414 engines, while discussions are underway for the co-development of more powerful engines for the subsequent squads.

India is expected to introduce more than 200 of these advanced fifth-generation fighters, which will also contribute to the country's ability to develop future generations of jet fighters in the domestic market.

Source: ANI

Tags: Military AviationHAL - Hindustan Aeronautics LimitedHAL AMCA - Advanced Medium Combat Aircraft/Advanced Medium Combat AircraftIAF - Indian Air Force/Air Force of India

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Fernando Valduga

Aviation photographer and pilot since 1992, he has participated in several events and air operations, such as Cruzex, AirVenture, Dayton Airshow and FIDAE. He has works published in specialized aviation magazines in Brazil and abroad. He uses Canon equipment during his photographic work in the world of aviation.

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squip-news · 6 months

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The True Creator Behind SQUiPs

The speculation of SQUiP origins has long been debated. Of course names like SQUiPSoft or MicroSQUiP frequently pop up, as well as others like HRTech. Some even go to theorize it may be a well-known company that covertly funds a small group, or possibly a government organization seeking to gain control. But who really created these powerful little pills that impact our daily lives? And is it safe to trust them?

That’s what we’re here to find out.

Some base information we know is that of the history of SQUiPSoft and MicroSQUiP. Both companies may still linger around, although we only get the rare updates occasionally heard from them like SQUiPSoft’s recall from earlier this year. They supposedly even merged back in 2005, although it is unknown what company formed from it or if it’s still functioning. But based on their names, the famous computer company Microsoft may possibly be behind SQUiPs. Or maybe they chose a more reasonable and SQUiP-related name. Or kept one of the original two. We can’t say for certain. Even still, the creation of SQUiPs isn’t set in stone, so while these two companies are likely candidates, other companies may have taken to developing SQUiPs too.

Besides that, we know SQUiPs originate from Japan, but what does that really mean? Is the company itself based in Japan or is one of its founders? This is the explanation HRTech gives, as R. Hashimoto himself developed them in Japan. If you’re curious about finding out more information about HRTech, who claim to be the inventors of SQUiPs, feel free to check out Hashimoto’s blog here, Ayano Ryuunosuke’s blog here, or Unit 2282’s blog here. Although, take note that HRTech is a private company, and it seems like they’re picky with new applicants.

SQUiP creation would also likely need huge funding. SQUiPs can go for anywhere from $400 at your local mall backroom to $600 from resellers. These prices are an absolute steal for a piece of one of the most advanced technologies on the market. Meaning, whoever is creating SQUiPs must be well funded. Billionaires like Elon Musk have already proposed similar concepts of neural implants with his investment, Neuralink. SQUiPs might be an early test run of this technology.

Speaking of other things Musk has taken credit for, Detroit, Michigan is known for their car industry. Despite this, maybe Detroit’s future is one of tech.

The up and coming Detroit-based company, Cyberlife, who’s main focus is on the construction of life-like androids could be our answer. Who’s to say our modern day SQUiP couldn’t be one of Kamski’s– the mind behind Cyberlife– original prototypes before he moved on to a less digital format?

Although, Hashimoto seems to not be a fan, calling Kamski “a ‘huge bitch’” so it’s clear Cyberlife and HRTech are at least not working together.

Known for their Severance procedure, Lumon is also in the wheelhouse for pushing the limits of the human mind. This procedure essentially separates the work and life memories through a small, pill-shaped device implanted in your brain! Sound familiar? Lumon fits the criteria perfectly to design the technology capable to function alongside humans just like SQUiPs.

Another tech industry company, Gamefuna could also be behind it with their life-like games and advanced AI endeavors. Rumors tell of their game’s characters acknowledging the player and displaying sentient traits. This behavior resembles the intelligence of SQUiPs.

Hatchetfield, also in Michigan, may be a particular spot of interest. Well known for their mysterious disappearances and rumors of cryptids like the Hatchetfield Ape-man and the Axe Man, an often neglected part of the town lore is that of its budding tech company, CCRP.

Rumors circulate around the company– fully known as Coven Communications, Research, and Power– with their main office right in the middle of the tiny town’s downtown. Some speculate they may be experimenting with cloning, android creation, or even time travel!

While most of these rumors seem false at a first glance, there may be some truth. Back before 2017, some people documented donating a detailed copy of their DNA to the company as a way to make a quick buck. Is this their start to experiment with making clones? Or will it be used as a base for android copies? Or maybe is it just as their name entails– genetic research.

Either way, no one can say for sure. And, the company has a well-known tech branch. With all of these rumors, who’s to say this company didn’t invent SQUiPs too? It’s all in the realm of possibility.

Speaking of which, the government organization, PEIP, often associated with Hatchetfield may also play a part in it. While mostly kept secret, and little is known about them, PEIP could be the shady specializers in SQUiP technology. Their full name standing for Paranormal, Extraterrestrial, Interdimensional Phenomena may not fit perfectly, but SQUiPs are known for their interdimensional nature, as they’re able to analyze all potential outcomes, and thus universes and dimensions with their quantum processors.

Although, this is more of a stretch, as not much can be found about them. But still, SQUiPs themselves are similarly undocumented.

But beware. There are plenty of other organizations who may be involved in illegal SQUiP creation. A few companies come to mind. AceTech, the mysterious company responsible for 00111111, and a couple others. Modders, human and SQUiP, may also be responsible for bootlegged SQUiPs.

There’s also companies not to be confused with SQUiP creation, but their introduction of SQUiP-compatible sister technology. Think SQTechnolgies’s Squissistant and InterSQUiP‘s virus prevention efforts. Not to mention SQUiPWorks and SQUiPusa as well.

In reality, it’s equally as possible SQUiPs were created from all of these places. Thanks to their quantum nature, many SQUiPs are able to interact or potentially come from all timelines.

Got any other suggestions as to where SQUiPs could possibly come from? Share with us in the tags, with a reblog, or through a SQUiPTip!

#SQUiPnews #business #be more chill #bmc #unreality #[this article is just an excuse to connect all my interests together through their shady companies lol]

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lundgreenhenneberg36 · 2 months

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