how to (not) be internet famous - peter parker
summary: peter parker becomes internet famous overnight and doesn’t exactly know how to deal with it, which causes him to end up in a precarious situation.
words: 4k
warnings: rien, mes amis!
a/n: part of the unsolved mini-series! just wanted to write a lil blurb w some world building before i go into more ghost/ghoul hunting. also goes without saying that this is minimally edited, sorry lol
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Peter Parker did not intend on becoming famous.
It was quite literally an accident—a byproduct of being in the right place in the right time. But, completely out of his control, Peter Parker helped solved an Unsolved mystery.
It was one of Buzzfeed Unsolved’s most viewed episodes; the story of Peter Quill, a little boy who went missing right after his mother died. Of course, one theory was that he was abducted by aliens. That was the joke theory.
Until Peter Parker and Y/N Stark proved that theory to be correct.
Being fans of the show, the duo was vaguely aware of the existence of Peter Quill, the mysterious boy who went missing. It wasn’t until Thor traveled back to Earth with the rest of the Guardians did Peter and Y/N recognize Peter Quill.
Of course, their first instinct was to interview him about how he got abducted and ask about some space stories. Their next instinct was to invite Ryan and Shane of the Unsolved Network to interview him as well.
This subsequently made the internet blow up. And Peter Parker became famous because of it.
The video titled “We Solved A Buzzfeed Unsolved Case” garnered millions of views overnight, with thousands of comments flooding the video. Peter’s Twitter went from less than a hundred followers to more than a hundred thousand overnight, and his Instagram blew up in a similar fashion.
He was used to Spider-Man being famous, but Peter Parker had never gotten that much attention before. It was surreal.
He found himself sitting on the brown leather couch at the Avengers Tower (where the Stark family alose happened to reside) the morning after the video was released, staring at his texts blow up in front of him.
Ned: Dude you’re famous?? You’re on the YT trending page!!
MJ: can i meet ryan and shane? also warning: flash and brad don’t know you’re dating y/n so their texts may be a little hostile…
Flash: Damn Parker, how do you know Y/N Stark???
Brad: Why haven’t you brought Y/N around?
Betty: Peter you HAVE to let me interview you for the school news! When are you free??
“What the hell is going on…” Peter whispers, jaw unhinged as notification after notification caused his phone to ‘ding’ out of control.
“Hey Pete,” he hears a voice flow into the living room. His girlfriend walks past him, not before pressing her lips to his cheek. His cheek warms at the contact and his eyes follow her pajama-clad body into the large kitchen.
“Did you see the video you posted?” Peter calls after her. Y/N shakes her head as she throws a banana along with other frozen fruit into the blender.
“No…why?” she calls back. “Do you want a smoothie?”
“No, but thank you,” Peter replies quickly. He turns his body to face her and raises his voice at the sound of the blender turning on, “It’s trending. Like, everywhere.”
“I figured it would,” Y/N calls back, the hum of the blender drowning her voice out.
“How are you so chill?” Peter asks her, slightly bewildered.
“There was paparazzi in the hospital waiting room when I was bored. You get used to stuff like that,” she answers, before making her way back to Peter, smoothie in hand. She positions herself on the couch, placing her legs overtop Peter’s lap.
He places his arms over her shins instinctively. “I’m definitely not used to stuff like that,” he mumbles, still scrolling through his notifications.
Y/N scoffs, “You’re Spider-Man, honey. That comes with press.”
“Spider-Man is famous, not me,” he counters.
The sound of the elevator opening and deep voices conversing cut the couple off as they turn towards the door. Tony, followed by Steve, Bucky, and Natasha file into the common floor, all deep in conversation. They don’t seem to notice the young couple, so Y/N decides to make them known.
“Morning!” Y/N calls out.
Tony’s head snaps up towards his daughter, before shifting and narrowing his eyes at Peter. “We were just talking about you,” he says, walking towards the two.
“Oh?” the younger Stark challenges.
Natasha lets out a soft laugh before patting Peter on the shoulder. “You need a public relations lesson,” she says to Peter.
“A what?”
Y/N lets out a fit of giggles. “It’s to make sure you don’t say something stupid to a large audience,” she tells him, and Peter scrunches his nose.
“Why would I need a…oh.”
Tony smirks at him before showing him his ever-rising Twitter followers. “Yeah, oh. That video you posted basically broke the internet. Even old man Steve is talking about it.”
Steve rolls his eyes but smiles sympathetically at him before handing him a grey folder. “Protecting Spider-Man’s identity is still your number one priority, right?” Steve asks and Peter nods. “So, we need to make sure you don’t say anything stupid or post something that gives away who your alias is.”
“So, what’s in the folder?” Peter asks the adults in the room.
“Homework,” Natasha answers. “I’ll help make sure that your identity stays a secret, but I need you to make sure you read that document very carefully. They’re full of general best-practices and protocol for if your identity is exposed.”
“Got it,” Peter whispers, mostly to himself.
“Great,” Tony says with a pat to his shoulder. “It was a funny video, by the way. Can’t wait to see what you kids come up with.”
Over the weekend, even though Natasha, Tony, and Y/N prepared him as best they could for the storm that would most likely ensue on Monday at school, Peter still didn’t feel prepared.
He stood in the middle of his room, gnawing at his lip and choosing between the dark blue sweater and the maroon sweater. Granted, the sweater wouldn’t make that much of a difference and hide the fact that Peter was still a big nerd, but he had a feeling he needed to make a good impression today.
“Babe, you are overthinking it,” Y/N mumbles from Peter’s bed. Like most weekends, she spent the night at Peter’s place. Although things do tend to get a little heated, most nights the couple just watch movies, play video games, or take a walk around the block.
“You’re not the one going to a public school,” Peter mumbles back. It was true; Tony had tried sending Y/N to Midtown, but the paparazzi was getting unbearable, so she took online classes instead. Y/N didn’t mind missing out on the high school experience—her life was so surreal that nothing could make her feel normal, except Peter or Morgan.
“That wasn’t what I meant,” Y/N groans and rolls out of bed. She shivers at the cool breeze caused by the AC being blasted on high as she wraps Peter’s flannel around her body even tighter. “I meant that you’ll look really good in whatever you wear, honey.”
Peter rolls his eyes but turns to face his girlfriend, dark blue and maroon sweater still in hand. “I don’t know why I’m so nervous,” he admits.
“Afraid everyone will look at you differently?”
“Afraid everyone will think I don’t deserve someone like you…”
Y/N gives him a soft smile before closing the gap between them. She peppers kisses along his shoulder, his neck, then finally his lips. Peter ducks down to look at her, wrapping his arms underneath the flannel she’s wearing and around her waist.
“I love you, ya know that right?” she whispers into his collarbone.
Peter hums in response.
“And the world doesn’t get to decide who or what you deserve. Because you deserve a hell of a lot more than what I can give you.”
Peter groans, “Don’t say that. You give me everything I need.”
“And that’s what matters,” Y/N replies. “Not what anyone else thinks. Okay?”
Peter pulls away and gives his girlfriend a sincere smile, “Okay.”
“Good,” she muses before pressing a final kiss to Peter’s lips. She then takes the maroon sweater from his hands. “Wear the dark blue sweater, I want to wear the maroon one.”
---
Despite Y/N’s encouraging words, Peter’s still nervous.
He’s nerves kick in as soon as Y/N has to leave his place while he packs his school bag. He’s nervous on the subway on the way to school. He’s nervous as he crosses the street towards campus. He’s nervous when he’s walking toward the school entrance, so much so that he can hear his heartbeat over the podcast he’s listening to. And he’s especially nervous when people openly gawk and stare at him as he makes his way to his locker.
Luckily, MJ and Ned are there to save him.
“They’re all staring,” MJ comments as Peter yanks his locker open and reaches for his calculus textbook.
Peter laughs nervously, “I’m aware.”
“You know that clique of really hot sophomores who won’t shut up at lunch?” Ned adds on as he stares at his phone, “They’re all thirsting over you on Instagram.”
Peter slams his locker shut in surprise, “Wh-what?”
Sure enough, Ned’s phone is filled with screenshots of the video on Allison’s Instagram story with the caption ‘hmu peter ;) or i may have to fake needing a tutor to talk to you.’
Peter gags. MJ snickers.
“Oh my god, this is awful,” Peter shudders as he turns around and makes his way to first-period calculus. Ned and MJ follow suite. “Don’t they know I’m dating someone?”
“Peter, if we barely knew you were dating someone until we met her and started handing out with her,” MJ deadpans.
“Speaking of your girlfriend,” Ned butts in, “are you going to tell her about Allison?”
“No, she’d probably laugh. And it’s not a big deal, right?” Peter answer honestly, smiling slightly at the thought of Y/N laughing her ass off at the thought of sophomores at his own school acting thirsty on main.
Ned stops dead in his tracks, “What if she was actually talking to you?”
“Ned, what—”
“Hi, Peter!” a high-pitched voice attempting to sound sultry cuts him off.
MJ laughs in amusement before walking away as Peter squeaks out, “H-hi, Allison.”
Ned pats his shoulder encouragingly before walking away, giving Peter a ‘you’re on your own’ look.
She bats her eyelashes at him, giving him a shy smile. Peter’s distracted by her bright pink outfit—she looked straight out of an early-2000s movie. It suited her, but it wasn’t really Peter’s preference.
“I watched your video, it was really funny,” Allison says, inching closer to Peter.
“Thanks, um look, I gotta go—”
“You doing anything tonight?” she immediately asks.
No, Peter thinks, but he racks his brain for an excuse. May is working so he can’t use her, Tony is at the Avengers’ Compound, MJ has art class, Ned is working on a group project, maybe Y/N…
It’s too late. “Great!” Allison quips, “I’m having a party tonight and you’re invited, hottie. I’ll AirDrop you the details.”
“Uh, thanks,” he mutters pathetically as she practically skips away.
It wasn’t just Allison’s invitation that stuck out to him; it seemed like everybody more popular than Peter was giving him some sort of attention. If Peter didn’t know better, we would’ve been flattered. Instead, he was suspicious.
By lunch, Peter had been invited to three parties, a football game, a boat ride, and more invitations to hangout than he could count. Even Mr. Harrington made a jab at Peter’s internet fame.
As soon as the bell rang, Peter bolted out of his English class and ran out the front gates to take a breath. Even as Spider-Man, public events often felt overwhelming. Now, with no excuse to leave and no disguise to hide his flustered expression, the few minutes of silence he had at beginning of lunch was the only break he got all day.
“You don’t look too hot, babe,” he hears a voice say. From his spot leaning against the railing of the school entrance, he lifts his gaze and finds Y/N Stark staring up at him from the bottom of the stairs.
He stands up immediately and meets Y/N halfway down the stairs. He smiles widens as he gets close to her, “What are you doing here?”
“MJ texted me—said you were feeling overwhelmed,” she says nonchalantly, but concern laces her features. “You doing okay?”
“Just not used to so many people giving Peter Parker attention. And the feeling that they probably just want to hang out with me because they want to be famous makes me icky.”
Y/N hums and reaches for his torso to give him a hug. Peter is on the step above her, so he wraps his arms around her shoulders and rests his chin on her head. “I know how you feel,” she mumbles.
Peter laughs half-heartedly, “Got invited to a shit ton of parties, though.”
Y/N chuckles into his chest, “Oh really?”
“One of which is tonight. Got any plans?”
“Hmm…maybe,” she tells him. “Dad wants me to be his plus one to a gala thing, but I don’t really want to go.”
“You’d rather go to a shitty high school party?”
“I’d rather do anything, honestly.”
A honk from a car parked on the curb catches their attention. Peter looks up and finds Happy peering his head through the window of a black sedan. “Hate to break you two up, but I really don’t want to be swarmed by high schoolers,” Happy shouts, “so we should get going, Y/N.”
Y/N sighs, “And, that’s my cue.”
“I’ll see you tonight, maybe?” Peter asks hopefully, pressing a kiss on her forehead.
“Maybe. Text me the address, but don’t bail on the party,” Y/N tells him before giving Peter a proper kiss. Another honk from Happy causes them to break away, followed by the school doors opening and more and more people filtering outside. A series of shocked gasps at Y/N Stark and Peter Parker in such a compromising position prompt Y/N to start walking down the stairs.
“See you, Peter,” Y/N shouts as she quickly makes her way down the steps.
Peter waves to Y/N in the passenger seat as her and Happy drive away. His phone the buzzes with a text from Y/N:
Y/N 🥰: hang in there bb, love you!
“Yo, dickwad!” Peter hears Flash shout from behind him, “Why didn’t you introduce me to your Stark friend?”
Peter sighs. This was going to be a long day.
---
“You don’t have to go if you don’t want to.”
“I want to May…it’s just that—”
“It’s just that you want Y/N there?”
Peter sighs and shakes his head. He sits in the passenger seat of May’s car as she’s parked outside Allison’s house where the party is taking place. He’s beyond uncomfortable: the girl who was shamelessly flirting with him was sending him DMs, asking him when he was going to show up to her party. His skinny jeans—the nice ones saved for special occasions—were still a little stiff because he never really wore them, and he’s sure he’s made sweat stains on his white t-shirt.
“I guess, I just want the high school experience, to feel normal. Even if it’s a fake normal,” Peter says honestly, fiddling with his hair in the mirror. “But everything is easier with Y/N around.”
“Did she answer your texts?”
“I sent her the address and she said she would try to find an excuse to leave the gala early, but I don’t know if she’s gonna make it,” Peter says dejectedly.
May nods understandingly, “If you want to leave, just send me an SOS. I’ll come pick you up.”
“Thanks, May,” he says before pressing a kiss to her cheek. He doesn’t feel his body move, but his feet carry him out of the car and towards the front steps of the house. He doesn’t realize he’s reached for the door until he’s already inside, looking around at the darkened house illuminated by colourful lights and blaring with music.
“Peter!” he hears someone call from the top of the stairs. It’s Allison, clad in a sheer top, lacy bralette, and tight leather pants. He tries not to gawk at her, but he gulps in nervousness as she approaches.
“You made it!” she exclaims over the rumbling bass. Without warning she pulls Peter into a hug, pressing her body close to his. His muscles tense in surprise, but he feels Allison shiver.
Fucking great, Peter thinks as Allison eyes him up and down, biting her lip.
“Do you want a drink?” Allison says, latching onto his bicep and guiding him further into the house.
“Um, sure,” Peter says as he tries to remove his arm from her grasp while still remaining subtle. He fails, and Allison proceeds to run her nails up and down his arm.
Someone shoves a solo cup in Peter’s hand, and he takes a few big gulps immediately. His powers can’t get drunk, but he can sure as hell try if he has to handle Allison’s not-so-subtle advances towards him all night.
“I’m glad you came,” Allison suddenly whispers in his ear before biting his ear lobe in an attempt at seduction.
Peter whips his head around to confront her but before he can say anything, she’s left him to chat with her friends who have been watching the whole interaction in jealousy and awe. Great, Peter thinks before wiping his earlobe clean of her spit.
The party isn’t too bad; a few games of beer pong are going on the patio and people are taking turns jumping into the pool in just their underwear. Peter makes small talk with some people he recognizes, but for the most part, he leans against the wall and watches Flash pretend to be good at beer pong. Every few minutes, he checks the time on his phone and hopes for a text.
At 9:15, Peter has been at the party for forty-five minutes and is on his third drink. He still doesn’t feel buzzed.
At 9:24, Allison checks up on him again and tries to get him to strip with her and jump into the pool. He declines.
At 9:32, Flash loses his third game of beer pong in a row and a heard of angry freshmen finally scare him away from the table.
At 9:47, he hears excited commotion inside the house. He doesn’t bother to look inside and instead stares at the amber liquid in his cup.
He feels a hand fall on his shoulder, and he groans, finally fed up with Allison’s antics. “Look Allison, I think you’re sweet and all but—”
“Who’s Allison?”
Peter’s face breaks into a huge smile at the sight of Y/N Stark, still in her formal evening wear. The dark green, straight gown falls to the floor and the simple dress is bedazzled by nothing except the gold necklace Peter got her for her birthday and the million-dollar Stark smile.
“You made it,” he says in relief and excitement.
Y/N smirks back, “I’m overdressed.”
“You look beautiful.”
Y/N examines Peter’s outfit, “You look good too. This shirt makes your arms look huge.”
Peter blushes but takes a hold of her hands, only half-aware that half of the party is probably staring at them right now. “I didn’t think you were going to make it.”
Y/N laughs, “We were stuck in traffic. Dad wanted to get out of there too, it was pretty boring. We had to drop him off at home, first.”
“You left a boring party to come to another boring party, then. The difference is that you don’t get free dinner over here.”
Her laugh draws more attention to the duo and Peter finally finds the balls to look at the decent-sized crowd accumulating around them. He then notices a familiar face push through the people.
“Oh my god, you’re Y/N Stark!” Allison gushes as she approaches her, “Can I get a picture with you?”
Y/N smiles at her, “Um, sure?”
Allison squeals and shoves her phone into someone’s face, demanding them to take her picture. After a few photos are taken, Allison grabs her arms giddily and says, “You should totally follow me on Insta, these pics turned out really cute.”
Y/N looks amusedly at her, “Yeah, for sure…”
Allison then gasps, “You know Peter, too! We go to school together.” Allison then wraps her arms around Peter’s bicep and Y/N and Peter lock eye contact; Peter looks at Y/N in a state of panic and Y/N looks at Peter with nothing but amusement.
“Yeah, I figured,” she tells her, the amused expression growing.
Allison gasps again, “Peter! We should get a picture together too!”
Before he can really process it, Allison is pulling Peter close and shoving her phone in front of their faces. As Allison makes several different selfie faces, Y/N laughs softly as Peter smiles awkwardly at the camera. Suddenly, the feeling of lip-glossed lips touches his cheek and Peter raises his eyebrows in surprise and watches as Allison presses a kiss to his cheek in front of his girlfriend and what seemed like half the party. Her kisses trail down his neck, jaw, and ear before Peter finally gets over his initial shock and laughs awkwardly.
“Okay, um. That was kinda weird, Allison. You see, I’m ac—”
Allison juts her lip out and pouts, “But these were turning out so cute, Petey!”
Y/N Stark finally breaks out into a fit of hysterical laughter and both Peter and Allison turn to her with a bewildered expression.
“What?” Allison asks accusingly, thinking that she’s being mocked.
“Honey, he’s not interested.”
Allison’s jaw unhinges, “And how would you know?”
“Sweetheart, you’d be embarrassed if I told you.”
She scoffs. “Try me.”
“I’m dating Peter.”
Allison’s eyes bulge. The group of people watching the interaction gasp. Peter chokes on his own spit.
Allison’s face suddenly gets very, very red. “Miss Stark, I’m so, so sorry—"
Y/N holds out a hand to stop her rambling. “Don’t worry about it, love. If I wasn’t already dating him, I would be all over him, too,” she quips before grabbing Peter’s hand and leading him out of the party.
“E-erm, bye! Thanks for inviting me,” Peter calls back as Y/N leads him out of the house and towards the black sedan where the driver was waiting for the two to be done partying.
“All things considered, I would call that a pretty tame first fan interaction,” Y/N tells him as they walk towards the car. Her arm is wrapped around his torso as she leans her cheek on Peter’s shoulder.
Peter’s arm slings around her shoulders and looks down at her face. Her eyes twinkle in the moonlight and her features are light with amusement. “You’re not mad?” he asks her.
“Why would I be mad?”
“Because another girl was kissing me in front of you. And that you had to out our relationship.”
“Not a valid reason to be mad, to be honest. She didn’t know, and our relationship was bound to get out anyway.”
Peter laughs lightly, “You’re amazing, you know that?”
Y/N hums, “Yeah, I know. But so are you. And don’t worry, after a few weeks, the whole school will be a little chiller about your internet fame.”
A week later, Y/N and Peter uploaded a video where they went ghost hunting with Sam Wilson and Bucky Barnes and it broke the internet yet again. Needless to say, the whole school was not very chill about it.
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Snapchat rising: is Facebook-sized success the future for this youthful app?
The ephemeral app is set to go public, could be worth $25bn, and is seen as the only serious challenger to Facebooks audience. But can the ascent continue?
What is the value of Snapchat? The notoriously secretive parent company of the ephemeral messaging app is about to find out. Snap Inc has this week released paperwork designed to drum up interest in its initial public offering, scheduled for March, which some analysts say could value the company at between $20bn and $25bn making it one of the biggest technology offerings in recent years.
Snapchat was created in September 2011 as a selfie app that let users share pictures that deleted themselves once theyd been viewed. It quickly developed a reputation as a sexting app, although this wasnt representative of how the app was actually being used.
A lot of people misunderstood what it was about early on, thinking it was for sending naughty pics. But the value is that when you know stuff you share is not going to be part of a permanent online record, you can be a lot more casual, raw and honest, said Jan Dawson, founder of Jackdaw Research.
It doesnt have to be that perfectly framed selfie or the picture of your lunch that looks amazing. It can be the a picture of the new zit that popped out or the fact that you put on odd socks because it was dark.
The rawness was an appealing antidote to the highly curated environments of Facebook and Instagram.
I like Snapchat because its more chill [than Facebook], its not forever, said 14-year-old Lila, an active Snapchat user. You can post funny videos and stuff and I like that you can talk to people without having a conversation, you can just send them a picture.
Snapchat has since evolved its product offering, adding even more creative tools to enhance the camera and chat functionality, allowing 2.5bn Snaps to be created each day. Its also launched Snapchat Stories, where users collect Snaps together in chronological order. This allows individuals, brands and media companies to tell their stories to larger audiences, and its the key area for selling advertising.
The Stories section has allowed for social media stars to emerge on the platform, such as 27-year-old Cyrene Quiamco (username CyreneQ), who has more than 100,000 followers. Advertisers pay her between $10,000 and $30,000 to tell stories about their brands through a series of short videos.
Quiamco typically creates games and challenges, encouraging her followers to interact with and respond to her content.
My content is fun and lighthearted. I do a lot of games. So I ask people to take a screenshot of my videos, then ask them to draw on it or create stickers. Its fun, lighthearted and interactive, she said.
For example, she worked with Walmart to promote Black Friday by asking her followers to pick a present for her mother, whose birthday coincides with the annual shopping extravaganza. Her followers sent her their ideas, which she re-posted to her story channel, before she picked her favourite and gave the present to her mother.
She does around four such commercial deals each month, as well as speaking gigs and consulting that nets her around $500,000 per year.
I still cant believe all of this is happening, she said.
Despite it looking a bit like a media or messaging company, Snap describes itself as a camera company, something it reiterated in the IPO filing today.
In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones. This is because images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard.
Snapchat CEO and co-founder Evan Spiegel says the company cares about not being creepy when it comes to advertising to its users. Photograph: Jae C. Hong/AP
Its impossible to talk about Snapchat without also talking about Facebook. Facebook tried to buy the messaging service for $3bn in 2013, but Snapchat turned the offer down.
Snapchat has been the only serious challenger that has threatened to take audiences away from Facebook, said Dawson.
Facebooks response was to build a clone called Slingshot, which didnt take off. The social networking giant has since been relentlessly and shamelessly experimenting with incorporating many of Snapchats popular features, such as ephemeral messages, photo-editing tools, face-altering filters and scannable personal barcodes. The scattergun approach appears to have finally taken off: with reports suggesting that the Facebook-owned Instagrams cloning of Snapchat Stories may have led to Snapchats user growth stalling.
Facebook has started to take a very experimental and incremental approach to try to counter Snapchat. Instagram Stories has been massively successful, said Dawson. Its sucked some of the air out of Snapchats sales over the last few months.
Even if Snapchat continues to grow, its got a long way to go before it would be anything other than a small thorn in the side of Facebook, which has 1.86bn monthly users and made $27.6bn in revenue in 2016. By comparison, Snapchat has more than 150m daily active users, generating more than $400m in revenue, and has yet to become profitable.
Snapchat is challenging Facebook and Instagram in terms of features, but certainly not in revenue, said Deborah Aho Williamson, principal analyst at eMarketer.
In order to thrive, Snapchat, whose users are mostly between 18 and35, will need to appeal to a broader user base (read: older) and address some core concerns within the product, such as building better measurement tools for advertisers.
They have an audience that is very attractive to advertisers, but lack any ability to measure how many people are seeing ads and whether their perceptions of the brand has changed. That needs to happen if Snapchat wants to win any mainstream advertising budget said Dawson.
However, the more data Snapchat tries to generate for advertisers, the more it will have to compromise user privacy.
Back in 2015, CEO Evan Spiegel said: I got an ad this morning for something I was thinking about buying yesterday, and its really annoying. We care about not being creepy. Thats something thats really important to us.
In the future, being creepy will have to be less of a concern if Snapchat is to please investors.
The company will also need to diversity its offering given Facebook and Google continue to dominate the ad market.
Snapchat has dipped its toes in the water with hardware through the creation of Spectacles, smart glasses that record and upload 10-second videos.
The staggered launch of the product through colourful vending machines dotted around the US, was a PR masterclass, with lines of Snapchatters waiting hours to buy a pair, and some reselling on eBay for thousands of dollars.
I tried to get Spectacles three times in LA, but then I happened to be in Vegas and was able to get them, said Goldstein. You can definitely tell its a first generation technology, but its a great storytelling tool.
Although Spectacles havent been a big money maker for Snap, they could signal a move into the much-hyped realm of augmented reality wearables, where it could insert digital content over images of the physical world as they are captured by smart glasses.
Snapchat has revolutionized communication for young people and Spectacles show its thinking creatively about new ways to communicate, said Williamson.
Whether that translates into Facebook-sized success remains to be seen.
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