#DuncanChannon

[atriumpr]

TikTok helped revive the marketing jingle. Just don’t call it that., Marketing Brew.

#advertising #advertising agency #marketing #jingle #banger #tiktok #socialmedia #consumers #strategy #movers+shakers #openinfluence #duncanchannon #agency

[frankieswan]

Here’s my rough animation on one of a series of animated spots for the California tobacco control program. Directed by

@parallel.teeth

produced by(on instagram)

@strangebeasttv

in collaboration with

@duncanchannon

watch the entire films

@strangebeasttv

Follow me on Instagram @frankieswananimation

#2dfx #fx #animation #2d animation #strangebeast #tobacco #microplastics

[the3uys]

Happy to finally peek inside the walls of @DuncanChannon's agency, but more importantly, have drinks at The Tip! MAHALO! #agencytour #agencylife #agencybar #duncanchannon #walltowallstudios (at Duncan Channon)

#duncanchannon #agencylife #agencybar #agencytour #walltowallstudios

[nilesh-mga2020mi6011]

Day 15: Some More Market Research

For this post, I will be going back to the competitors that I selected as a comparison to Walkers’ strategy. As a reminder, the competitors that I will be examining are Kettle, Pringles & Doritos. 

Let’s start with Kettle’s campaigns.

The ‘When it’s Special’ campaign

This first campaign was made as a way to encourage getting together with people while having a packet of Kettle crisps. These were mostly just a few video ads on YouTube, but were planning to have billboards that changed to specific ads depending on the occasion.

The Stirring the Pot campaign

Duncan Channon, who organized the campaign for Kettle, designed it in a vintage aesthetic to reflect on how the current culture overcame issues and became more open.

Here are some of Pringles’ campaigns:

The ‘What’s the Flavor campaign

Pringles partnered with Akkomplice to promote this campaign within Australia, in which customers have to guess the flavor of the can for a chance to win $10000 AUD. This campaign was meant to not only sell a new flavor, but also garner more engagement from customers.

Last Can Standing

This campaign was organized by Isobar as part of a giveaway to a music festival to the winner who can topple a tall stack of Pringles cans. This wasn’t a means to sell a new flavor, but it also pushed more interactions on social media.

And finally, a look into some of Doritos’ campaigns:

Another Level

This was an interesting campaign to find. Apparently, Doritos developed it as a means to counteract the growing movement of the current generation avoiding targeting advertisements. They achieved it by removing their brand on their packets, as well as the outdoor ads (as seen above), with only leaving the silhouette of their tortilla-shaped logo as a hint.

Crash From Home

Doritos took the opportunity of the pandemic and the Super Bowl event by requesting customers to send in their home-made TV spots, which was an enticing campaign. It not only interacted with their audience more, but encouraged what they made to promote them.

Screenshot of timer

REFERENCES:

[image] - https://www.talkingretail.com/products-news/crisps-snacks/kettle-unveils-special-marketing-campaign-28-08-2020/

[image] - https://www.thedrum.com/creative-works/project/duncanchannon-kettle-stir-the-pot

[image] - https://www.campaignlive.com/article/pringles-last-standing-isobar/1191672

[image] - https://www.thedrum.com/news/2019/08/26/doritos-removes-the-name-its-logo-appeal-gen-z-another-level-campaign

[image] - https://www.alistdaily.com/strategy/doritos-crash-from-home-contest/

Kettle Celebrates Special Moments with ‘When it’s Special, KETTLE’ Platform [Little Black Book] [Blog post] - https://www.lbbonline.com/news/kettle-celebrates-special-moments-with-when-its-special-kettle-platform

Kettle Brand | Duncan Channon [website page] - https://www.duncanchannon.com/services/advertising/print-and-outdoor/kettle-brand/

Pringles provokes Aussies to ask “WTF?” in latest promotional campaign via Akkomplice by Ricki Green (5th March 2020) [online news article] -  https://campaignbrief.com/pringles-provokes-aussies-to-ask-wtf-in-latest-promotional-campaign-via-akkomplice/

isobar Launches 'Last Can Standing' for Pringles [Little Black Book] [Blog post] - https://www.lbbonline.com/news/isobar-launches-last-can-standing-for-pringles

Gen Z doesn’t like branding, so Doritos tries a new approach by Lucy Handley (27th Aug. 2019) [online news article] - https://www.cnbc.com/2019/08/27/doritos-launches-ads-with-no-logo-and-no-brand-name-to-attract-gen-z.html

Doritos Is Asking for Fan-Made Commercials Again With 'Crash From Home' Contest by David Gianatasio (16th July 2020) [online news article] - https://musebycl.io/advertising/doritos-asking-fan-made-commercials-again-crash-home-contest

[mattschwab]

Let get you to “This Moment.” New #commercial from @duncanchannon 🎥 @johnmerizalde ✂️ @exileedit https://www.instagram.com/p/COTd9l7hAIf/?igshid=yzmsl8xfjsgk

#commercial

[sharpeonline-blog]

Humor for healthcare? Absolutely! Zachary Scott’s new work for John Muir Health and duncanchannon.

#small #duncanchannon #johnmuirhealth #health #healthcare #photography #humor #doctor #patient

[atriumpr]

Ad Age Socials.

#advertising #tobacco #ad agency #marketing #smoking #vaping #vape #OOH #duncanchannon

[frankieswan]

The last of my CEO rough animation for the California tobacco control program. Directed by @parallel.teeth produced by @strangebeasttv in collaboration with @duncanchannon watch full films and credits  @strangebeasttv

follow me over on Instagram @frankieswananimation 

#fx #fx animation #characteranimation #2d #2d animation #tobacco #ceo #animation #fire #firefx #smokefx #gif #animatedgif

[atriumpr]

This week’s agency news, executive moves, and account changes, Marketing Brew.

#agency #advertising #news #marketing #DuncanChannon #KumiCroom

[atriumpr]

Unpacking the delicate art of the unhinged social media mascot, Campaign US.

#advertising #grimaceshake #monopoly #tiktoktrends #socialmedia #socialmediamascot #barbie #duncanchannon #adagency

[atriumpr]

Can We Keep Our Finger on the Pulse of Culture?, Advertising Week.

#advertising #week #advertisingweek #duncanchannon #GenZ

[atriumpr]

Duncan-Channon-CTPP-Fantasyland-media-PR, Billboard Insider.

#advertising #billboard #duncanchannon #tobacco #drugs #vape #smoke #OOH #adagency

[atriumpr]

CTPP - "Big Tobacco's Fantasyland", AdForum.

#duncanchannon #tobacco #campaign #california #OOH