#Target audience analysis | Explore Tumblr Posts and Blogs

shubhi7520 · 2 months

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7 Steps to Do Better Target Audience Analysis

Target audience analysis is a crucial component of any successful marketing strategy. By understanding who your audience is, what they need, and how they behave, you can tailor your marketing efforts to effectively reach and engage them. At AdxVentue, we understand the importance of target audience analysis in driving business growth. In this article, we'll outline seven steps to help you conduct better target audience analysis and maximize the impact of your marketing campaigns.

Introduction to Target Audience Analysis

Before diving into the steps, let's first understand what target audience analysis is all about. Target audience analysis involves researching and understanding the demographics, interests, behaviors, and preferences of your target audience. This information allows you to create targeted marketing campaigns that resonate with your audience and drive results.

Step 1: Define Your Business Goals

The first step in target audience analysis is to define your business goals. What are you trying to achieve with your marketing efforts? Whether it's increasing sales, building brand awareness, or generating leads, clearly defining your goals will help guide your target audience analysis strategy.

Step 2: Identify Demographic Information

Next, identify the demographic information of your target audience. This includes factors such as age, gender, location, income level, and occupation. Understanding the demographics of your audience will help you create marketing messages that are relevant and resonant with them.

Step 3: Understand Psychographic Factors

In addition to demographics, it's essential to understand the psychographic factors of your target audience. Psychographic factors include values, attitudes, interests, and lifestyles. By understanding the psychographic makeup of your audience, you can create marketing messages that appeal to their specific needs and desires.

Step 4: Conduct Market Research

Market research is a crucial step in target audience analysis. This involves gathering data on industry trends, competitor strategies, and customer preferences. Market research can be conducted through surveys, interviews, focus groups, and data analysis.

Step 5: Analyze Competitor Audiences

Analyzing your competitors' audiences can provide valuable insights into your own target audience. Look at who your competitors are targeting, how they're reaching them, and what messaging they're using. This information can help you identify gaps in the market and opportunities for differentiation.

Step 6: Use Data Analytics Tools

Data analytics tools can provide valuable insights into your target audience's behavior and preferences. Tools such as Google Analytics, social media analytics, and customer relationship management (CRM) systems can help you track website traffic, engagement metrics, and customer interactions.

Step 7: Refine and Iterate

Finally, continuously refine and iterate your target audience analysis strategy based on feedback and data. As your business evolves and market conditions change, so too will your target audience. Regularly revisit your target audience analysis to ensure that your marketing efforts remain relevant and effective.

Conclusion

If you're seeking to enhance your digital presence and drive growth for your business, consider collaborating with AdxVentue, the premier digital marketing company in Dehradun. Our team of experts is equipped with the knowledge and skills to help you achieve your marketing objectives effectively.

Target audience analysis is a critical component of any successful marketing strategy. By following these seven steps, you can conduct better target audience analysis and create marketing campaigns that resonate with your audience and drive results.

#target audience #target audience analysis #digitalmarketing #social media marketing

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marketxcel · 3 months

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Understanding the Essentials of Product Development Research

Explore the crucial elements of effective product development research. From market analysis to user feedback, discover the essentials that guide successful product innovation and launch strategies.

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imarketer4udma-blog · 9 months

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SEO CASE STUDY: STRATEGY TO OVERCOME SEASONALITY, PPC COMPETITION AND NICHE CRISIS FOR LOCAL ECOMMERCE BUSINESS

In this SEO case study, we will be discussing a strategy to promote a local e-commerce business in Canada that is facing three major challenges: seasonality, intense PPC competition, and a niche crisis due to a decrease in search volume. We will be sharing a step-by-step approach to overcome these challenges and drive traffic to the website through SEO tactics. This article will provide valuable insights for e-commerce businesses struggling with similar issues and looking for innovative solutions to boost their online presence.

ABOUT DECK TORONTO SEO CASE CHALLENGE

The Decks Toronto project is an online ecommerce store based in Canada, operating on the Laravel framework. The business focuses on delivering goods across the Greater Toronto Area (GTA), but also offers delivery outside of the area. The client was looking to increase their visibility in cities such as Toronto, Ontario, Markham, and Barry.

One of the strengths of the project is its domain name – Deck Toronto, which allows it to rank well for geo-targeted searches containing “toronto.” Additionally, the site has an advantage due to its age and reputation, which makes it easier to rank new pages in the top 30 results for low or medium frequency queries. The site also had good behavioral factors with an average time of 1.5 minutes and 2 page views per session.

However, the site does have weaknesses, particularly in the lack of a full-fledged product catalog with filters, making it difficult to promote brand collections and product pages effectively.

UNRAVELING THE TANGLE OF SEASONALITY, PPC COMPETITION AND NICHE CRISIS ISSUES

We faced a tangle of challenges that threatened our growth and profitability. The first issue was the general crisis affecting our niche, which had led to a steady decline in demand for our goods. At the same time, traffic was strongly affected by seasonality, when demand for a product is very low for half a year. Additionally, we faced fierce competition from other vendors and numerous PPC ads that often diverted traffic away from our site.

Our main goal was to develop a comprehensive strategy that could help us overcome these challenges and achieve sustainable growth. Our strategy was not solely focused on improving traffic but rather, we aimed to achieve three key objectives. First, we wanted to surpass last year’s traffic levels. Secondly, we wanted to increase our visibility for brand-specific transactional keywords and boost existing rankings. Finally, we aimed to reduce the impact of PPC ads on our transactional requests and ensure they don’t take away valuable traffic from our site.

With a well-thought-out strategy, we believe we have successfully navigated the challenges of seasonality, PPC competition, and niche crisis, and emerged stronger and more profitable.

STRATEGY FOR ECOMMERCE LOCAL BUSINESS SEO PROMOTION

A strong SEO promotion strategy is essential to successfully overcome the challenges of seasonality, PPC competition, and niche crisis for a local ecommerce business. The first step towards achieving this goal is conducting a thorough analysis of the niche and target audience. This analysis will enable us to identify the most effective keywords, content topics, and promotion channels. The focus should be on creating high-quality, engaging, and relevant content that meets the needs of the target audience while providing them with value. Social media platforms, email marketing, and influencer outreach are effective channels to promote our content and drive traffic to our website. Additionally, optimizing our website structure, metadata, and on-page content is essential to improve our search engine rankings and visibility in search results. By implementing these strategies, we can enhance our traffic, visibility, and keyword count year after year while minimizing the impact of PPC ads on our transactional requests.

Collecting data

To develop a highly effective SEO strategy, our team began the process by conducting a thorough data analysis from various sources. We used a combination of tools such as Google Analytics, Search Console, and Google Trends to gather valuable insights about the website’s performance, user behavior, and search trends. Additionally, we utilized more advanced research tools like SpySerp, Ahrefs, Serpstat, and Screaming Frog to gain crucial information on our competitors’ keywords, technical condition, backlinks, and website structure. This allowed us to have a comprehensive understanding of the market and identify areas for improvement. By pooling insights from these diverse sources, we were able to identify opportunities for improvement and devise a comprehensive plan to surmount the challenges of seasonality, PPC competition, and niche crisis for our ecommerce business client.

Basic technical optimization

As part of our comprehensive SEO strategy for Decks Toronto, we undertook basic technical optimization on the website to address critical issues affecting its performance. We identified and fixed problems such as 404 error pages and slow download speed, which impaired user experience. Moreover, we used best practices such as installing last-modified headers and adding structured data markup such as LocalBusiness, Breadcrumbs and Product schema. These technical improvements served as a solid starting point for further optimization efforts and helped boost the website’s overall search engine rankings and performance.

Winning PPC: add missed semantics for deck collections

Winning at PPC advertising was a crucial aspect of our SEO strategy. PPC cannot be overtaken in SERP, the presence of contextual advertising reduced the likelihood of users seeing our site in the search results, even if we ranked on the first page but in 7th-9th position. However, PPC ads tend to focus on short-tail keywords with high search volume, so we considered targeting long-tail keywords that are more specific to our local e-commerce business. So we decided to win a competition for long-tail keywords and get visibility on featured snippets. So, we used Ahrefs to identify long-tail keywords that have a higher chance of triggering a featured snippet and created high-quality content that provides clear and concise answers to common search queries. We made accents on adding tables and lists and using semantic tags to make our page structure understandable for Google bots. This approach helped us increase our visibility and drive traffic from low-volume keywords to the website, giving us a competitive advantage in the PPC landscape and attracting high-quality leads.

Overcoming seasonality: apply strong content marketing strategy for blog

To overcome the seasonal challenges faced by the deck-building industry, we implemented a robust content marketing strategy for the Decks Toronto blog. Following Google’s recommendation to create high-quality content, we focused on crafting comprehensive, engaging, and informative blog posts that provided valuable insights and addressed common industry questions. When compiling topics for the blog, we used Google Trends to select those that maintain high demand dynamics out of season. In addition to optimizing the blog, we also rewrote all the content on the catalog pages and gave an extended description for the product pages. By doing so, we succeeded in positioning the Decks Toronto as a trusted and authoritative source of information on deck-building, driving more traffic to the website. With a consistent and targeted content marketing approach, we were able to overcome seasonality challenges and establish Decks Toronto as a leading player in the industry.

Way out of a niche crisis: link building strategy

A link building strategy can be an effective way out of a niche crisis for a business.

By acquiring high-quality backlinks from authoritative and relevant websites, a business can improve its search engine rankings and increase its visibility in the industry.

We’ve focused on building local backlinks that could help improve our local SEO by signaling to search engines that our site is relevant to the local area. We reached out to local bloggers, publications, and businesses to build backlinks to our local e-commerce site. We built a link profile not only for the main page, but also for brand catalog pages. Uniform distribution of link weight across the site, the ratio of anchor and non-anchor links of 20:80 and regularity allowed us to maintain a stable growth of traffic to catalog pages even with a small budget.

As a result, after six months, we were one of the few sites in the niche that survived the year without a drop in traffic and the number of keywords.

SUMMARY: WHAT TO DO FOR LOCAL SEO PROMOTION OF E-COMMERCE WEBSITES?

To overcome seasonal obstacles, competition in pay-per-click advertising, and niche crises, an ecommerce business like Decks Toronto must adopt a comprehensive SEO approach. This approach involves optimizing the website for relevant keywords and improving the user experience. It also requires leveraging PPC advertising to gain visibility, utilizing content marketing to establish the business as an industry authority and drive traffic to the website, and implementing a strong link-building strategy to improve search engine rankings and overcome niche crises. By combining these tactics and continuously monitoring and adjusting the strategy, the business can achieve sustainable growth and success.

GET A SEO AUDIT AND GROW YOUR VISIBILITY IN GOOGLE

Don’t let your website fall behind in Google’s search rankings! Book our comprehensive SEO audit today and get the insights you need to boost your visibility and drive more traffic to your site. The IM4U Digital Marketing Agency team of experts will analyze your website’s performance and provide customized recommendations to optimize your SEO strategy. Don’t miss out on potential customers – schedule your SEO audit now and take the first step towards dominating the search rankings!

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bibylers · 2 months

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If Mike is SOOO in love with El.. then why did he do this after El had just told him she LOVED him:

Like.. he could’ve made any other expression like for example: 😃 or 🤭 BUT INSTEAD HE DID: 🤨.

Like he genuinely looks like he just discovered something huge.

This also somehow gives me the same vibes as this:

Like- he just reunited with El and then he just looks at Will like: 😃 and back at El like: 😞

There’s no way that doesn’t mean something.

Like NO WAY.

Mike wheeler I KNOW WHAT YOU ARE

#mike wheeler #byler #< target audience #el hopper #will byers #stranger things #byler tumblr #stranger things 3 #stranger things 4 #byler analysis #byler theory

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goonflower · 7 months

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why nancy dove in after steve

spoiler alert: it isn't bc of 'true love' for steve as eddie and st*ncys suggest.

the first reason is pretty obvious and one i've seen others say before: nancy has a major savior complex. this is the same person who literally stood in front of b*llys speeding car to protect everyone else with her own body. if robin or eddie had dove in first instead she probably would have done the exact same thing.

the second reason is less obvious. think back to how barb died. it was in a pool, right, in water? dragged down by an interdimentional monster? what happens to steve in this scene? he is in water, dragged down by an interdimentional monster.

everything for nancy comes back to barb imo. this whole situation mirrors what happened to barb and this is nancy's chance for a re-do, to do it right this time. its where nancy's savior complex comes from in the first place, that she couldn't save barb. so seeing steve (or really anyone) in that same/similar situation kicks off her urge to do what she didn't know to do that night barb died.

that love eddie saw? it wasn't nancy's love for steve, it was nancy's love for barb. it's nancy doing for steve what she wishes she could have done for barb, if she had only known to.

(also: note how little eddie knows nancy. he's surprised that she keeps guns in her room. why would he know anything about her thoughts/feelings at all? its a total guess on his part based more on stereotypes than nancy as a person.)

#stranger things #nancy wheeler #st analysis #st thoughts #anti stancy #steve harrington #barb holland #fruity four #ronance #< target audience #nancy and barb #barb and nancy #nancy x barb #barb x nancy #stranger things barb #bancy

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bonefall · 5 months

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Sweet goodness…I know Breezepelt had a bad relationship with his dad, but reading your analysis, I nearly started crying…this poor kid needs a therapist and maybe some anger management training. I kind of thought Breezepaw as a brat (affectionate) when I was younger, but he just really wanted someone to validate him. Give him gentle pats on the head.

I don't entirely blame the kids who walked away from Po3 thinking Breezepaw was a brat who maybe "deserved" some of the emotional and physical abuse he went through. Considering the target audience of WC (tweens), I think the Erins DID do something a little irresponsible;

Especially on the Tribe Journey, Hollypaw and the others fluctuate back and forth between seeing and acknowledging that Breeze is being abused, and being understandably frustrated with him.

There are even moments where they feel he "deserves" something from Crowfeather for being such a little shit. This is usually put back-to-back with them feeling sympathy for him.

It's a VERY realistic response for a child their age to have, and on one hand, I do admire the fact the Erins decided to portray that. Kids try to rationalize things, because they're still learning. Seeing such AWFUL treatment in front of them, to a person who is consistently a bully, is something they'd want to dismiss.

That said; the kids in the audience see their reactions VALIDATED, but not CHALLENGED. A lot of readers walkes away with abuse apologia as a result.

And that's SUPER disappointing when they're obviously trying to set up Precious Brambleclaw like the perfect father figure, framing him as a contrast to Crowfeather. They should have used him to SAY, DIRECTLY, THAT IT'S NOT OKAY. To sit with his kids and talk about this treatment, and walk through their emotions.

But then again, this is also actually the book where Ashfur beats the shit out of Lionpaw and Brambleclaw smooths it over with Hollypaw. So, okay? If you want to establish that he is an enabler... have someone else give The Three a talking-to.

It would be a simple addition and it would really get the point across. I have a lot of praise for Breeze's arc and stand by it being one of the best bits of setup in the series, but I still have my problems with aspects of it.

#I DO expect a little better of adults doing a reread tho. Tbf. But adults were not the target audience #But anyway. Yes. Pat the boy #Why do we have hands? There are many reasons #Breezepelt #Child abuse #warrior cats analysis

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heartsgettingwiser62 · 1 year

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Ok so I think I may be losing my mind over some plastic wrap lmao

But PLEASE look at this and tell me I'm not crazy and this is actually weird:

Karen I'm begging you to explain to me why the fuck do you have 2 plastic wrap packages from different brands UPSIDE DOWN in your kitchen cabinet. PLS.

Is it just me?? Is this completely normal and I'm losing my mind over nothing??? I mean probably but WHY ARE THEY THE ONLY THING THAT'S UPSIDE DOWN AND PLUS THEY'RE COMPLETELY LEGIBLE

So since I've spent the last 3 hours looking at fucking plastic wrap let me share some thoughts:

First of all, to structure this mess in some way, let's look at the dates. First, at the Reynolds Wrap invention date. Bc PLS LOOK AT THIS

Oh. Looks like it was created in 1947. Do you guys wanna know who was also born in 1947??

I. Uh. What the fuck. WHAT THE FUCK.

"It could be a coincidence" Dude I KNOW I'm just doing this bc I've spent hours researching about plastic wrap and I NEED to tell someone ok y'all are my therapists ksjdalkj

Now the Glad Wrap was founded in 1963, and some pages say that Kali was born in 1963, others in 1964, and others that in s2 she's 16/17 so there's no way she was born back then; so idk about this date.

Now let's go with the ads, starting with Glad Wrap bc it's by far the most interesting one.

I've seen multiple commercials but none of them seemed to have anything meaningful EXCEPT FOR THIS ONE WHICH IS MAKING ME ABSOLUTELY LOSE MY MIND:

youtube

Am I crazy. Do I seriously need to sleep. Or does that look an awful lot like Karen Wheeler??? Especially here in s4????

I mean, the hairstyle and the blond hair, but much more importantly, the outfit.

Like?????? I mean I get that it's 80's white wealthy woman fashion, fine, but that's a whole load of coincidences???

Now for the rest of the ad, the plastic wrap thingy that attacks the woman is pretty interesting, as well as the clock in the background for Vecna reasons. Regarding similarities with the Wheeler's kitchen, I could only catch due to the low quality the bowl with apples and the phone on the wall (you can't see it on the screenshot but there's a phone behind Mike). I couldn't really find anything about the strawberries, but if y'all know something pls tell me

As a bonus, the ad is from 1987, which as far as I know is when everyone guesses s5 is gonna take place in

Now there's no much to see in the Reynolds Wrap ads, except maybe this one:

youtube

(Ignore the yt bar lmao) Although not as much as the previous one, the woman's outfit in that frame does remind me of this Karen s4 look, the same look she has on that scene the damn plastic wrap came from.

Ik this is all probably meaningless, buuuut do you guys want more meaningless shit??

Let's go back to the Glad Wrap ad. The slogan for that specific ad is "Don't get mad. Get glad." Welp, Vecna's a fan of this last word bc out of 9 times it's said in s5, 4 are said by him.

Let's take a quick look at the most interesting time he says that word. We're in Vecna's monologue in chp 7, and in the same scene just some minutes before, he says this:

"I could not do that. I could not close off my mind and join in the madness. I could not pretend. And I realized, I didn't have to."

Let's remember the slogan: "Don't get mad. Get glad."

Then, a couple minutes later, in the same scene:

"And soon, others were born. You were born. And I am so glad you were, Eleven. So very glad."

Now literally two seconds before this last line, this shot was happening:

And. Um. Do you. Do you guys know what's used for tattoos. Um.

Plastic wrap???

Do y'all get why I said I've a hundred percent lost my mind sjdfisdjfil

Ok so. That was it. Anyways I couldn't find anything else important about the rest of items in the kitchen shelve. If y'all have a better explanation as to WHY TF are those plastic wrap packages upside down and perfectly legible, PLS TELL ME. This said, goodbye

#giving a kiss on the forehead to everyone who read this whole thing muac muac ily #dude i was making an actual interesting post till i noticed the fucking plastic wrap and now i can't even remember what i was doing lol #byler #<<<target audience #stranger things theory #stranger things #henry creel #vecna #martin brenner #stranger things analysis #stranger things set design #set design #mike wheeler #karen wheeler #henry creel theory #karen wheeler theory #001

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ezriaa · 9 months

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I still think this is some of the most obvious byler proof we have. like they could've had mike come up behind el later, but he chose to stand with will. and the way they grouped it off by couples??? like it wasn't just one big group or whatever, they were coupled off.

#mike wheeler i know what you are #byler #mike wheeler #stranger things #will byers #byler analysis #anti mileven #finn wolfhard #byler target audience #gay mike wheeler

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byler-alarmist · 10 months

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Thinking about the implications of Surfer Boy Pizza and Surf that Tasty Pie......Steve mentions he dreams of ending on some beach in Cali and "learning how to surf or something"....

🤔

#could be nothing #but also....#st4 rewatch #bi steve harrington #bisexual steve harrington #try before you deny #fruity pizza #surfer boy pizza #steve gets pineapple on half #stranger things 4 #st4 analysis #steve harrington headcanon #steve harrington #stranger things #byler tumblr #< target audience

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lunabug2004 · 2 months

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Why the Troy and Angela Situations Should Not Be Compared (+ Why Mike's Reaction Is Valid)

One of the things that gets my blood boiling as a Mike defender is when people try to compare the bullying/El's reaction to said bullying between the Troy and Angela scenes. They are not the same thing, not even close! Yes, they're both cases of bullying, but two very different levels of extreme.

Yes, I understand that words can hurt just as much, if not more, than a physical weapon, and Mike understands this too, that's why he tries to connect with El the morning after. But in the real world, one without monsters or powers, the one they believe they're living in at the time, violence is almost never the answer, it only makes things worse, as it did. Mike also understand this. Now, yes, it took him a minute to figure out that El didn't quite understand this yet, but he works to fix his mistakes as soon as he does.

Now, let's look at season 1's incident. Troy is threatening to cut Dustin with a knife if Mike doesn't jump off the quarry cliff. Two lives are in immediate and direct danger in this situation. El, literally at the last second, saves Mike as he's falling, so that's one problem fixed and one less life at stake. By this time, yes, Troy has moved away from Dustin, but he is still holding the knife! And then he aggressively steps towards El, threatening her with it, so she snaps his arm and makes him drop it. This is self defense, as well as defending her friends from a dangerous situation.

In season 4, Angela publicly humiliates El. Yes, it's awful, and yes, she deserves the smack that she gets for it, but it's nowhere near as bad as what Troy was doing. Angela isn't putting any lives in immediate danger, she's not brandishing a weapon! Legally, El smacking Angela is assault, because at the point of the roller-scate-smack, the ordeal is done with, and there was no physical harm done. I'd like to add that I'm aware of El falling, and that she may have been hurt, but technically no one touched her, so it still isn't technically self-defense (I may be wrong here, pls correct me if so). This is a very unfortunate situation, and I feel terrible for El, as should everyone, but I'm a firm believer that when it comes to bullies, you shouldn't fight fire with fire, and Mike seems to carry this belief as well, as he repeatedly tells the boys to just ignore their bullies in s1. @foodiewithdahoodie has an old post (can't find it irl, but it's stuck in my brain) in which they say El treats Angela, a normal girl who is not a serious threat, with the same extreme hostility she shows the UD monsters, and I completely agree with this. El is flawed, and Mike's not a bad person for reacting to those flaws, that just happen to include unnecessary violence, the way a normal person would.

Anyways, what I'm getting at here is that these two situations are completely different (again, Troy has a literal weapon, two peoples' lives were being actively threatened!) and Mike's reaction in both circumstances were completely valid! In season one, he was seconds away from death, and so when El saved him and made the threat go away, he was eternally grateful for her defense. In season 4, he tries so hard to get to her when he realizes what's going on despite having just found out she'd been lying to him for months, and he was even completely on El's side, trying to find and comfort her, until she hit Angela, then he believed she went too far (she did), so he made that known. He's never been one to sugarcoat when he disagrees with certain behaviors, and he doesn't start here, he tells it like it is: Angela doesn't look fine. It also is just a lot to process, so it doesn't surprise me that it takes an overnight thought-session for him to figure out where he went wrong, and again, he tries to make it up to her! To connect with her, bringing down some of his walls in the process! She just disregards his experiences, then brings up him not saying ILY, so he gets defensive and puts back up his walls, and they never get to continue this conversation! (This is an analysis for another day in and of itself tbh)

To reiterate, it just irks me when people compare these scenes to try and make Mike out to be a bad person, when they are nowhere near the same situation! His reactions being different makes total sense, esp when adding the shock-factor of it all! I'll stop talking now cuz this could go on forever and I lowkey feel like I'm just repeating myself now.

Pls tell me your thoughts on this!

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pinkeoni · 1 year

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I think it’s really important for El’s arc that she understands that she doesn’t have to be the superhero to also not be the monster. She loses her powers and is chastised by everyone— if she can’t be a superhero then it must mean that she’s only a monster. She gets her powers back but she loses and blames only herself. She doesn’t have to be the hero who saves the day to not be the one who destroyed everything.

#el hopper #stranger things #stranger things analysis #byler #<- target audience

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kwerty98 · 2 months

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Okay so, everyone is talking about yellow, blue and green mix for byler, but did someone analyse the red? I saw that will did wear a lot of red since season 1 (and season 5 too). I need answers please someone (i assumed red was lucas?)

#be delulu with me #byler analysis #will byers #mike wheeler #lucas sinclair #maybe?#byler #< target audience

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hothammies · 2 months

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an analysis of clothes in st (part i) - the meaning of yellow within the party

so, this analysis is one that has been in the making since before s4 came out - i literally had to dig through old discord messages to look for what i was talking about two years ago. i'm hoping to make this into a series because i loved analyzing the outfits back then and i wanted to share what i thought about them! the costume designers put so much thought and effort into all the clothes and i'd love to try to understand why they chose what they did for specific moments. heads up! - this analysis series will mainly cover the party members. outfits are important within the entire context of the show as well, so i may include other group members from time to time. however, my primary focus on st has always been the party members, so i'm gonna be giving them the main focus in all of the posts.

let's start with my favorite meaning for the clothes: yellow.

when party members wear yellow, they tend to be in situations where they are trying to fit in or act normal, typically when regarding relationships, but could also be within society, a situation, or in general. i have four examples of yellow being used as a signal that these characters are put in situations where they're trying to fit in / act normal - one of max, one of the entire party, and two of mike. let's start with max!

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example one: in s2e3, we watch max trying her best to fit in with the boys when dustin is showing them dart. despite her attitude when they first meet her, she obviously does want to be friends with these guys regardless. in this episode, max wears a yellow hoodie while all the boys wear variants of the same neutral grays/whites, dark blues and reds, showing the difference between max and the other party members. she has not "earned" her keep yet, and she's trying to fit in but she is not yet in the know of the upside down.

even el is wearing similar colors to the rest of the boys, another clear sign that she is "in" the party too, despite being away from them. they did something similar in the previous episode as well, where the boys + el wore matching costumes (boys were ghostbusters and el was a ghost), while max wore a costume that didn't have her fit in (michael myers).

all of the current party members have the colors gray, red and/or blue that tie them all together in that scene, so max's yellow hoodie makes her stick out like a sore thumb. a side note is that mike and will are the only members to have all three colors on them, and matching color outfits between couples tend to be common in the show.

example two: in s3e1, the opposite happens. everyone in the party except dustin is wearing a combination of blue and/or yellow. dustin is wearing primarily green, which i will explain the meaning of in another post. all i'll say about it now is that the color green most likely has to do with being comfortable or confident in your own identity.

will, however, is a special case, because he was actually not wearing yellow in that scene, only blue and a stripe of red. personally, i thought it was to set up how will's growth that season wasn't completely about societal expectations regarding romantic relationships like the rest of his season group. his character arc was much more about having to grow up and understand change when he doesn't want to because of the trauma he'd experienced the previous seasons. this is actually also reflected in his clothes - will is the only one that season to not wear any new colors (he only wears the three primary colors -> red, blue and yellow) while the rest of the party got to wear both secondary and primary colors (mike wore teal, el and max wore many different colors, lucas wore purple, and dustin wore green + orange).

back to the party - in that scene, the couples also match each others outfits. mike and el's have the same color scheme, being mainly blues with a small hint of yellow, and lumax having the perfect blend of yellow and blue together. this may be a stretch, but its a possible hint to show that lumax fit together, while mike and el don't.

the party members that were dating each other wearing yellow that season was to show their attempts to act normal via relationships. season 3 was also the one that the duffers kept referencing as the summer of love, despite all the couples that season being dysfunctional.

examples three and four: now, we're at the section of mike wheeler, my favorite closet case. he is the main reason as to why i noticed that there was a small pattern with the color yellow being used in the party's wardrobe.

i think we've all noticed that mike has a tendency to act very... straight when he's wearing the color yellow as his main color. this can be seen in both s3 and s4, especially during the episodes where mike is hyperfocused on his relationship with el.

when mike was wearing the first outfit in s3, he was searching for a way to make it up to el because he lied to her. though he was trying to act normal or learn to be normal for their relationship, he wasn't doing a great job of it. during that entire section, mike was going through the motions of learning how a straight man is supposed to act, with lucas by his side giving constant straight man advice. he was also not getting it.

now, onto what is possibly my favorite outfit in the entire series - mike's s4e2 outfit. first of all, he's wearing a yellow shirt over a purple undershirt, presumably for el because that's her favorite colors apparently. obviously, mike is not himself in this outfit, but he's trying to fit into this california tourist look for his girlfriend.

in this outfit, mike was trying extremely hard to only focus on being el's boyfriend and not will's best friend. we know how that went, and this outfit helped us realize how badly mike was doing trying to follow that mindset.

before s4, we were never given any indication that mike's style would be like this. michael wheeler should not be wearing an outfit that has a yellow hawaiian shirt, the color purple, a visor and sunglasses, and flip flops to top it all off. it doesn't fit his normal style that he's normally been shown wearing throughout the show, being button ups, polos, and for that season, black jeans and chuck taylors.

he was intentionally put in an outfit that did not follow his true identity. the shirt, thus the outfit and the het identity that mike was attempting to fit into, was literally called a "shitty knockoff" by argyle.

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i'm positive there are way more examples that can be used, but these are the ones that stuck out to me the most. i'll leave off with some ending thoughts:

we as bylers have always considered will's main color to be yellow, but from what i've noticed in each season, the majority of his outfits have blue, same as mike (matching couple's colors)! in fact, s4 was the first time where the majority of the season had will wearing yellow, probably because of how he was dealing with his crush on mike at the time. i'd like to point out that the main colors that lucas and max wear are also the same, being red.

i'd love to do another one of these, the next one probably being about the color green because i think i have a grasp on the reasoning behind that color. other than that, i still really need to analyze the colors of their outfits again because i think the party's clothes specifically are most indicative of their behavior. since they are the youngest group, they are the ones who are the most volatile and it's reflected in everything, especially their clothes!

#stranger things #the party #byler #<- target audience #this analysis is for the byler nation #byler theory #byler analysis #st analysis #byler proof #i'd love to do more of these honestly #it's fun as hell #not art #sammi's brain was used

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