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tonyglowheart · 2 months

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Thinking again (more, lmao) about The Contentious Chapter 45, and my Why It Needed to Happen thesis, so here are some more semi-organized thoughts on this topic:

Why It Needed to Happen: Yan Wushi edition. So, we don't ever really know what specifically Yan Wushi went through/experienced in his life and more specifically his childhood - we get hints here and there that seem to imply or can be interpreted to be that he's gone through some shit as Xie Ling, and that's (partly? mostly?) what led him to reinvent himself as Yan Wushi, and then there's also the New Years Extra that has a line about how he'd (already) witnessed countless evils borne of the human heart - but the text does tell us he has this belief that human nature is wicked, slash humans can be pushed to do wicked things no matter how "good" they may think themselves to be. As far as YWS knew by Chap 45, SQ was no different -- he'd received no proof yet that SQ was different, he just hadn't found SQ's bottom line. This is sort of similar to the abused child or abused dog thing, where they will lash out to try to provoke the abuse they're expecting either to "get it over with" or so they know where the line is with this new person (except these are purposeful tests that YWS is doing and not like a reactionary mechanism). Basically, this needed to happen for YWS to know/believe that Shen Qiao is different from what he's observed of human nature -- he needed this proof of concept that the world isn't just rival(/rival peers) -- the closest to equals he has, and rabble. This needed to happen to show/prove - to him and the reader - that there may be a thousand Chen Gong's in the world, but there is only one Shen Qiao.

Why It Needed to Happen: Shen Qiao edition. Shen Qiao is a good guy, but he WAS very sheltered and naive. He holds his beliefs firmly, but his worldly experience was limited and so his character was untried. It's the "it's easy to be a good person when you're rich" idea -- he doesn't know if he has a bottom line yet if he would snap. It's easy to say that you will stay true to your principles when they're not tested - it's when they're put under the stress test that you can truly say that you know yourself and your character. Yan Wushi threw him into a fire, yes, but in many ways this was a tempering of his character, much as one would temper steel. This whole experience very much was an absolute low for Shen Qiao, and it's easy to see fire (analogy) as only destructive, but fire can also be a creative force -- e.g. the forging/tempering analogy from earlier, fires used to clear out brush and weeds choking up the land so that new growth can germinate in the new fire-enriched soil, that kind of thing. This isn't to say that Shen Qiao doesn't experience agony in this metaphoric fire, but he also very much textually experiences a sort of epiphany and rebirth. This is both a spiritual (character-based) sort of rebirth, as well as a rebirth of his wugong. It's after this and after traveling with Yan Wushi that we see Shen Qiao exhibiting much more wisdom when it comes to people, where he's not just naively believing and expecting the good in everyone (I don't have specific citations but iirc this is textual, there's whole parts where it's like, before he might have thought x, but now having traveled with YWS he knows xyz, etc.) Yes this was "bad," maybe, but it tempered Shen Qiao, catalyzed his recovery/"rebirth," and overall led to the strengthening of his wugong and his character. (The conversation they have in Chapter 124 underscores this point, actually.)

Why It Needed to Happen: Yanshen edition. Or maybe more like, what does it do for us from a yanshen perspective lol. Cuz imo, it does a lot. I've posted about this elsewhere before lol, but like aside from the above for the YWS side of things, an argument can also be made that this was YWS going "wait. oh shit, I'm experiencing... feelings? for him" (narrator voice: that feeling was friendship, although he had never experienced it before) and like, lashing out at Shen Qiao like "that'll show you for thinking of me as a friend (and maybe making me feel friend-like feelings towards you..)" -- he was already softening before this (him digging that grave for the dead boy unasked, for example), and the way he's like. ....so you think of me as a... friend? before he pulls the rug from under SQ's feet. But this is important because it tells us that YWS *does* care. He's flippant and teasing and gives the impression that he does it for personal amusement and not really out of affection or anything, so really Shen Qiao may be his latest target of amusement, but it could be anyone. But the fact that he reacted like this to Shen Qiao declaring him a friend instead of just dismissing him as not being worthy of being his friend, not being on his level, etc (I mean he does also do that, but it's not the FIRST thing he does, and also I'd argue that when he Declared it contextually he was purposefully trying to hurt Shen Qiao's feelings), or like, just laughing at him and ridiculing SQ for something so preposterous -- this tells us that he IS feeling some kind of way about Shen Qiao already, that something HAS changed and Shen Qiao went from "latest disposable amusement" to at least "point of fascination." We're not in the endgame yet with this, but it does show that for all that Yan Wushi is trying to influence and "experiment" on Shen Qiao, traveling with Shen Qiao/being around him is conversely having an effect on him, too. That he's not just some unchangeable flat "evil" archetype but is also a complex character that responds to stimulus/reacts to his environment and is capable of being influenced by Shen Qiao. Theirs isn't just a one-sided relationship of one influencing the other or one trying to change the other-- it already by this point is a mutual communion between the opposing but complementary worldviews they hold and embody. They're already like if the taijitu were people (sans the dots in each section-- that comes through the course of the story with their mutual temperings). The same or similar actually holds for the SQ side of things too. Actually, the very fact that he feels anguish from this act and finds it a betrayal is also a very huge indication that Shen Qiao also already cares. I mean, yes, he declared YWS his friend, but like YWS said when they were burying the boy - you didn't even cry when your shidi Yu Ai betrayed you - or later when YWS was about to face Hulugu and SQ says if he were to do it, it would seem natural, but if a friend were to do it, he'd worry. and YWS is like, a friend? If LQY were to face Hulugu would you feel the same way? -- Basically, a similar idea holds here. Would you feel the same way if it were someone else? Yu Ai betrayed him, we didn't see him experience this level of individual, personal anguish. Chen Gong betrayed him, he just kind of sighed and moved on. But coming from Yan Wushi... he reflects on how much it hurt, actually. I still hold to my theory that SQ fell first and by this point was already at least kind of in love with YWS, but even that aside, the very fact that this "betrayal" hurt SQ shows that Shen Qiao, like Yan Wushi, despite seeming above worldly/petty matters slash is disconnected from such normal-people-problems like getting your feelings hurt or, godforbid, heartbreak -- are very much not above that, at least, not when it comes to each other. They're not just two ships passing each other in the night -- they're already mutually entangled together, and this growing bond will only grow stronger as they travel more together

#qian qiu #thousand autumns #qian qiu meta #qianqiu #yanshen #yan wushi #shen qiao #edit: o yeah got all the way to the end posted and then later realized. o I never did a conclusion or sth like that lol #anyway. this is why ch45 is important and needed to happen and is like. nbd stop making a big deal out of it #it happened. it needed to happen. get over the like getting so caught up over it #now with textual justifications and not just 'you just hate yws's toxic yuri swag'!

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polaroidcats · 6 months

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also, i forgot to add an option for ppl who aren't students anymore so please just select what you used to do, and pretend it says "I was a xyz student" in the bracket

#poll #academia #academics #phd life #phdblr #phd #idk what to tag this as so ppl see it and actually vote but i rly wanna hear opinions on this #this was not at all inspired by real life events at work that still haunt me #studyblr #studying

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phantomtutor · 1 year

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SOLUTION AT Academic Writers Bay 5 Week Project- Week 1 5 Week Project- Week 1 For the Week 1 paper, complete the following tasks:Summarize key details about your organization. What does it do? Who are its customers, clients, prospects, or constituents? For convenience in this class, we will call them customers.Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting your organization and what your competitors are doing.Analyze the organization’s mission statement. Does it address the following core components?Customers—who do we serve?Product/service—what do we provide?Market—who/where are our customers?Core competencies—how do we provide or deliver our product/service? What gives us a competitive advantage?Measurability—how do we know when we are successful?Defend a new/revised mission statement. It should be a succinct statement of what the organization is, what it does, and who its customers are. Be sure to support why your revisions are an improvement to the current mission statement.Submission Details:Submit your plan in a 3- to 4-page Microsoft Word document, using APA style.Name your plan document SU_MBA6011_W1_LastName_FirstInitial.doc.Submit your document to the Submissions Area by the due date assigned.You will receive feedback and suggestions from your facilitator.Note: On the basis of the suggestions and feedback from your facilitator, refine your work for the course project. If additional input is needed from your facilitator, please arrange for the consultation.The Organization that has been chosen is Enterprise Rent-A-Car. Whomever help me with this I would be grateful for help each week if it is possible. Discussions-Supply Chain Discussions-Supply Chain Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned articles are attached, please also use at least one other outside academic resource for each question. Must include in-text citations. Must include specific real-life application (current events, work or personal experience, prior coursework, etc.) and/or other peer-reviewed research to support key points. No cover page needed but the questions should be separate with their own references. Please provide short but thorough sentences. Supporting material: Attached http://www.ilo.org/washington/areas/elimination-of… https://www.theguardian.com/sustainable-business/2… Question #1: What ethical concerns do you have about how multinational corporations managing their supply chain particularly in countries with weak governance? As Mont (2013) stated “A major issue for boards and senior management is knowing how far down to vet their supply chain”. How far down should chocolate manufacturers vet their supply chain? What about regulations or protocols that are self-policing or voluntary? Why do think the issue of child labor persists in this industry? What does Cooper (2012) mean when he states that “There have been many false dawns in the history of this issue.”? Question #2: Given the recent media attention surrounding supply chain accountability for forced labor, the CEO of the XYZ Inc. is concerned about the company’s most profitable brand of canned seafood. The CEO has asked one of the Compliance Department staff members, Elizabeth Morrisey, to take a trip to Thailand to evaluate the situation. While in Thailand, she has difficulty getting answers from the government as well as the captains from the fishing vessels. Many non-governmental organizations discuss stories of human rights violations including exploitation and trafficking that are used to support the seafood export industry. Upon returning to the home office in the United States, Elizabeth Morrisey is asked to summarize the risks in this supply chain and the best long-term approach to this situation. What ethical concerns should she highlight? How should she counter the argument that Thailand is the company’s largest supplier of

seafood for their profitable products? In what way can the company make the supply chain more accountable? Please see grading rubric below. This assignment should be at least 4-5 paragraphs each and very thorough. Make sure you integrate real-life applications to support key points. Case Discussion Rubric (2016) Case Discussion Rubric (2016) This criterion is linked to a Learning Outcome Quality of Initial Posting Initial response displays an excellent understanding of the assigned case, the course readings, and the underlying concepts and includes the correct use of relevant terminology. Initial response additionally integrates specific real-life application (current events, work or personal experience, prior coursework, etc.) and/or other peer-reviewed research to support key points. Initial response is clear, concise, and compelling. This criterion is linked to a Learning Outcome Mechanics Entirely free of mechanical errors. These include: grammar, punctuation, spelling, and formatting (font style and size). CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS CLICK THE BUTTON TO MAKE YOUR ORDER

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mallowstep · 3 years

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irregular reminder that idgaf what you do with my work! plagarism aside (no direct quotations and cite your sources), you can all do basically whatever

#mine #info #yes yes inspired by latest moonkitti video #if ur wondering is it okay to XYZ #the answer is almost definitely yes #literally the only thing you can't do is copy quotes from my work #or use ideas/inspiration/worldbuilding/etc without some form of citation #altho if it's just something generic like a rename or using seer instead of medicine cat #ur fine #u can do that freely #okay carry on #<3

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my-no-hero-academia-vf-vost-blog · 4 years

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20 août 2020 / 1h 44min / Action, Animation, Comédie De Kenji Nagasaki Nationalité Japonais

SYNOPSIS ET DÉTAILS La classe 1-A visite l'île de Nabu où ils peuvent enfin faire un vrai travail de héros. L'endroit est si paisible que ça ressemble plus à des vacances… jusqu'à ce qu'ils soient attaqués par un super-vilain avec un alter insondable ! Son pouvoir est étrangement familier, et il semble que Shigaraki ait joué un rôle dans son plan. Mais avec All Might à la retraite et la vie des citoyens en jeu, il n'y a pas de temps pour les questions. Deku et ses amis sont la prochaine génération de héros, et ils sont le seul espoir de l'île.

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❍❍❍ Definition and Definition of Film / Movie ❍❍❍ While the players who play a role in the film are referred to as actors (men) or actresses (women). There is also the term extras that are used as supporting characters with few roles in the film. This is different from the main actors who have bigger and more roles. Being an actor and an actress must be demanded to have good acting talent, which is in accordance with the theme of the film he is starring in. In certain scenes, the actor’s role can be replaced by a stuntman or a stuntman. The existence of a stuntman is important to replace the actors doing scenes that are difficult and extreme, which are usually found in action action films. Films can also be used to convey certain messages from the filmmaker. Some industries also use film to convey and represent their symbols and culture. Filmmaking is also a form of expression, thoughts, ideas, concepts, feelings and moods of a human being visualized in film. The film itself is mostly a fiction, although some are based on fact true stories or based on a true story. There are also documentaries with original and real pictures, or biographical films that tell the story of a character. There are many other popular genre films, ranging from action films, horror films, comedy films, romantic films, fantasy films, thriller films, drama films, science fiction films, crime films, documentaries and others. That’s a little information about the definition of film or movie. The information was quoted from various sources and references. Hope it can be useful. ❍❍❍ TV MOVIE ❍❍❍ The first television shows were experimental, sporadic broadcasts viewable only within a very short range from the broadcast tower starting in the 1930s. Televised events such as the 1936 Summer Olympics in Germany, the 19340 coronation of King George VI in the UK, and David Sarnoff’s famous introduction at the 1939 New York World’s Fair in the US spurred a growth in the medium, but World War II put a halt to development until after the war. The 19440 World MOVIE inspired many Americans to buy their first television set and then in 1948, the popular radio show Texaco Star Theater made the move and became the first weekly televised variety show, earning host Milton Berle the name “”Mr Television”” and demonstrating that the medium was a stable, modern form of entertainment which could attract advertisers. The first national live television broadcast in the US took place on September 4, 1951 when President Harry Truman’s speech at the Japanese Peace Treaty Conference in San Francisco was transmitted over AT&T’s transcontinental cable and microwave radio relay system to broadcast stations in local markets. The first national color broadcast (the 1954 Tournament of Roses Parade) in the US occurred on January 1, 1954. During the following ten years most network broadcasts, and nearly all local programming, continued to be in black-and-white. A color transition was announced for the fall of 1965, during which over half of all network prime-time programming would be broadcast in color. The first all-color prime-time season came just one year later. In 19402, the last holdout among daytime network shows converted to color, resulting in the first completely all-color network season. ❍❍❍ Formats and Genres ❍❍❍ See also: List of genres § Film and television formats and genres Television shows are more varied than most other forms of media due to the wide variety of formats and genres that can be presented. A show may be fictional (as in comedies and dramas), or non-fictional (as in documentary, news, and reality television). It may be topical (as in the case of a local newscast and some made-for-television films), or historical (as in the case of many documentaries and fictional MOVIE). They could be primarily instructional or educational, or entertaining as is the case in situation comedy and game shows.[citation needed] A drama program usually features a set of actors playing characters in a historical or contemporary setting. The program follows their lives and adventures. Before the 1980s, shows (except for soap opera-type serials) typically remained static without story arcs, and the main characters and premise changed little.[citation needed] If some change happened to the characters’ lives during the episode, it was usually undone by the end. Because of this, the episodes could be broadcast in any order.[citation needed] Since the 1980s, many MOVIE feature progressive change in the plot, the characters, or both. For instance, Hill Street Blues and St. Elsewhere were two of the first American prime time drama television MOVIE to have this kind of dramatic structure,[4][better source needed] while the later MOVIE Babylon 5 further exemplifies such structure in that it had a predetermined story running over its intendevd five-season run.[citvatio””&n needed] In 2020, it was reported that television was growing into a larger component of major media companies’ revenues than film.[5] Some also noted the increase in quality of some television programs. In 2020, Academy-Award-winning film director Steven Soderbergh, commenting on ambiguity and complexity of character and narrative, stated: “”I think those qualities are now being seen on television and that people who want to see stories that have those kinds of qualities are watching television. ❍❍❍ Thank’s For All And Happy Watching❍❍❍ Find all the movies that you can stream online, including those that were screened this week. If you are wondering what you can watch on this website, then you should know that it covers genres that include crime, Science, Fi-Fi, action, romance, thriller, Comedy, drama and Anime Movie. Thank you very much. We tell everyone who is happy to receive us as news or information about this year’s film schedule and how you watch your favorite films. Hopefully we can become the best partner for you in finding recommendations for your favorite movies. That’s all from us, greetings! Thanks for watching The Video Today. I hope you enjoy the videos that I share. Give a thumbs up, like, or share if you enjoy what we’ve shared so that we more excited. Sprinkle cheerful smile so that the world back in a variety of colors.

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donnerpartyofone · 5 years

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So since I got tinnitus, I joined a bunch of related Facebook groups to keep up to date on how people deal with theirs, and man if those places aren't a circle of hell. Negativity in social media is nothing new, but it gets a mega boost when the people involved are suffering meaninglessly in their real lives. The worst offenders inevitably turn up in the Tinnitus Success Stories room. Everybody knows tinnitus is chronic and doesn't have any pharmaceutical treatments available, so this is really a place for people to talk about their positive experiences with things like meditation, diet, habituation therapies, psychological coping techniques, or even just to say that their tinnitus actually went away, which occasionally happens, just to give the rest of us hope or something to think about. Of course, the title of the group alone tends to piss people off. People will make posts lambasting the lack of success stories in the group, by which they seem to mean "cures", which don't exist. Then if somebody posts something that helps them, with the assumption that it might also work for *some* other people, then a bunch of jerks will jump in to angrily denounce the post as worthless because it wouldn't work for them individually, due to XYZ granular factors about their own condition. I saw one poor guy post that listening to recitations of the Quran gives him peace, and a bunch of people piled on him for "preaching", because people in general are too dumb and mean to determine when things don't apply to them personally, and aren't even meant to--but in the case of tinnitus sufferers, a lot of them are just lashing out in abject rage because they don't know how else to give vent to their feelings about what is happening to them. Not infrequently, someone posts that they have to leave the group in despair because they can't handle all this wrathful behavior that seems designed to make sure everyone is equally miserable and defeated. Just this morning somebody made such a post, and a few people jumped in, some with "stay strong" type of messages, and some lamenting the dearth of legitimate success stories as usual. But, of course, one guy had to leave a reply that just said "Waaaaaahhhh", a more concise form of WHY DON'T YOU CRY ABOUT IT YOU FUCKING BABY. I wondered who the fuck this asshole could be, as I often do with trolls, and looked at his page. The results didn't exactly surprise me. His self description declared him a child of God who has a space reserved for him in heaven. His posts were something like 60% Bible citations, 30% angry memes about how global warming is fake, and then assorted other conservative garbage like how only guns can protect you from the government (uh, Waco anyone?), Trump is great because he's not politically correct (as if that has anything to do with strategy or organization or foresight or leadership or general presidentialness), and also how Fox News has determined that political correctness is literally causing a literal genocide of American christians and I CANNOT HANDLE THE FACT THAT PEOPLE THINK THIS. Pretty much nothing at all about the famous christian kindness, self-sacrifice, and humility that I'm pretty sure are all teachings of Christ. Where did that go? How did we get to this state where so many self-described christians make a habit of attacking bleeding heart lefties for trying to promote the very principles that at least used to be associated with Jesus? Why is it that whenever I see someone being a straight up bully online, there is an extremely good chance that that person claims membership in a religion that that is heavily based on forgiveness and even martyrdom? My analysis is that it just takes a lot of strength to obey the commandments and discipline yourself away from greed, wrath, pride, etc. It is a much easier mental feat, to convince yourself that there is a heaven and hell and a guy in the sky who watches everything you do, and that all you really need to do is believe in the supernatural in order to enjoy eternal reward. For a lot of people, it is way easier to believe in the immortal spirit of a basic Santa Clause type of guy, and demonic entities under the ground, than it is to keep yourself from being a total cock to people who are both suffering from chronic illnesses and being bullied for trying to stay positive. It makes my fucking head spin but it has to be true. (PS I had to log in to the browser version to post this, because just as it's been for years now, the mobile app cannot handle text posts of this length. WAAAAHHHH.)

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restthecase1234 · 3 years

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HOW TO PREPARE APPROPRIATE LEGAL DOCUMENTS FOR COURT PROCEEDINGS?

Introduction.

There could be a time when you might need to draft legal documents. For all you know, as a lawyer, you could be drafting an international contract one day or for a lawsuit, contracts, or negotiations the other. Or, often in life, you will come across various legal documents. To make sure everything is on point, it is necessary to understand what should be included in that document, the format of the document, and finally, how to draft it so that it gets the legal sanction.

Usually, legal documents format vary in their content. There are mainly three basic types of legal documents, including letters such as demand, notice, and negotiation letters. These documents can be prepared without seeking any help from an advocate. You can write letters and notices to resolve disputes without filing a lawsuit. Letters are often written in response to demand or offer and as notice to initiate court proceedings.

Other documents that are generally needed in the course of a court trial include directives, agreements, contracts and pleadings. Pleading can be a petition, complaint, or affidavit. Wills and trusts are also types of directives.

An agreement mentions obligations/promises made by parties to one another and series to carry out the business/transaction. You might need an advocate if you intend to make a legal notarized contract. Different documents have different formats and content; some similar documents would even have different requirements varying from jurisdiction to jurisdiction.

Following are a few points to keep in mind for appropriate legal documents drafting for court proceedings-

Research Material.

If you intend to prepare your legal documents without any assistance from an advocate, you will need to consider the following.

• Research sample documents on the internet

• Visit the public library to get more information

• Contact the clerks of the appropriate court to understand the exact legal format of the required documents.

• Before drafting, you should outline your objectives that need to be addressed in the documents.

If documents are pleadings that need to be filed in court, it's better to hire a lawyer to draft your documents as they are professionally trained, legally competent, and aware of the rules followed in that specific jurisdiction.

You can even resort to online software to draft standard legal documents. However, at times, this software fails to deliver specialized products and hence it's better to hire an advocate as he can prepare a customized draft.

You can obtain a format for legal documents like letters and agreements on their state court's websites. Usually, these websites provide forms that can be used for references. If not a state court's site, many law-oriented websites provide formats, samples of legal documents that you can refer to.

You might be interested in: ARE COURT DOCUMENTS ACCESSIBLE BY THE PUBLIC?

Drafting.

Before you start drafting a legal document, the first and foremost task is to give it an appropriate heading. It can be a letter containing letterhead or title of the agreement or case caption depending upon the type of the draft. Letterhead includes information such as –

• Name

• Address

• Telephone number

• Fax number of the writer

• Logi/sign of the firm/company.

The data can differ depending upon what kind of information you intend to give,

Title: The title of the agreement would include the name of the agreement, the chief purpose of the agreement as a heading in a large/bold format.

Pleading Documents: In pleading documents, you would even add case captions, including the name of the parties, city, state, court, and case number. It may also have the address of the parties or their phone numbers, etc., including the definitions section if needed.

Many legal documents have a definitions section in the beginning, to make the document more readable and less superfluous. For example, "Stark Technologies Pvt Ltd" can be addressed as "company" in the document to reduce redundancy.

Date: Also, it is important to mention the date in the document, especially if the date of drafting is supposedly different from the date of enforcement.

Objective: After adding an appropriate title and date, you should establish the objectives which need to be accomplished in the body of the draft document.

Font: To draft the document more efficaciously, you should use a readable font such as Times New Roman.

Division & Language: You should make divisions in the draft containing a variety of relevant topics that are overall exhaustive. The language of the document should be formal and should not contain excessive legal jargon. It should be reasonable as in the case of the agreement; the other party should find the terms of the agreement readable and comprehensible before complying with them. It should be clear from ambiguity, and important points should be conveyed with clarity.

Citation: You can cite relevant legislation according to the standard uniform style of citation—for instance, bluebook.

Formatting.

• You should ensure the format of the draft should conform with the formatting rules of the court in the jurisdiction. For example, typeface, sections, font, margin, line-spacing, etc.

• You should provide a line for the signature of the relevant authority.

• You should also thoroughly proofread the document to ensure if objectives are mentioned with utmost clarity.

•Correct any lexical, spelling, grammar, and punctuation errors you spot.

• After completing the said prerequisites to draft a document, you should file it in the appropriate court if you intend to make the document official or give it legal force.

• Make sure you sign it along with other parties to the contract or have it notarized by a public official. This will make the document legally enforceable.

• Apart from the aforementioned things one should keep in mind, it's necessary that the document's tone is in an active voice in drafting any documents. For instance, it should be "Party A shall pay party B, XYZ amount on fulfilment of CDF obligations" Instead of "XYZ amount of payment will be given to party B by party A only after party A successfully fulfils the CDF obligations as decided by both parties."

• The document should be clear and specific and not ambiguous. For example, "The access should be granted only to few people" should be instead "Only 3 people will be granted access" Thus, the document should be more clear and specific.

•Lastly, one should avoid using a lot of legal jargon since people party to the contract won't be able to understand it, so it should be clear, simpler, yet professional. For example, "Both parties should not act au contraire to contractual obligations as it would be illegal and unscrupulous on their part" should instead be "Both parties are bound to fulfil contractual obligations."

You could be an aspiring advocate or a layman; by considering these pointers, the document would be more accurate, specific, and simple.

Need help with legal drafting? Find a list of free legal documents templates here and make legal drafting simpler with Rest The Case.

#legal documents templates #restthecase #legal documents format #legal documents application #legal service online #legal service

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sarahstevensau · 4 years

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Top Digital Marketing Strategies For Electricians

Shoutout Digital – SEO Agency Top Digital Marketing Strategies For Electricians

Most of the Electrical Contractors out there built their business who’s been around for 10,20, and 30+ years have built their business based on high-quality services, word-of-mouth and referrals.

In this blog post, we are sharing some of the best ways to market your Electrical Contractor Company online.

Over the last 5-10 years, the competition has grown fierce, and the shift on how consumers interact with business has also changed dramatically. In today’s digital age, 97% of consumers go online to find the local business.

Electrical contractors who embraced the digital age have grown significantly. At the same time, the ones who are still stuck with the old ways of doing business just plateaued or worst they had to close the company due to the market saturation and fierce competition.

If you want your Electrical contracting business to grow in 2020, you need to start marketing yourself online and start implementing strategies on how you can dominate your competition.

Using digital marketing can help establish your business as the go-to electrical contractor in your area as well as generate more sales and leads predictably.

1. You Need a Great Website

Your website is your central hub of all your digital marketing efforts, so it just makes sense that having a great looking and highly-optimised website is a must.

In 2020, just having a website is not going to cut it anymore. You need to have a great looking website with a user-friendly interface.

According to a recent study, 75% of people have judged a company’s credibility based on its website design and 48% say it’s the top factor in assessing a company’s credibility.

Here’s an example of one of our website design. A great looking website with the primary goal of getting as many leads as possible while giving consumers and browsers an excellent user experience.

2. Optimise Your Google My Business Listing

Google My Business is one of the most important aspects of online marketing, especially for Electrical Contractors who want to serve their local area.

A recent survey says that 70% of consumers who are searching for an Electrician in the local area ends up calling/booking the business in the local snack pack.

Here’s what a local snack pack look’s like for the search term Mandurah Electrician.

If your business is not showing up in the local snack pack, then you are losing a lot of calls and potential customers.

Here are some Google My Business optimisation tips that you can implement today.

Tip 1: Establish a consistent NAP ( Name, Address & Phone number )

You need to establish a consistent NAP across the internet, on your website, as well as on the major business listing websites like Yellowpages, Yelp, Truelocal and Whitepages.

Consistent Name – Pick the format for your business name & stick with it. We recommend using your trading name instead of the legal business name. For example XYZ Electrical instead of XYZ Electrical Pty Ltd

Consistent Address – if your business address comes with Suite’s and Units, make sure it matches everywhere.

Consistent Phone Number – You want to use the same number on each of these sites.

Tip 2: Get Reviews

Reviews are a key ranking factor within the map listings.

As a practice, you need to request reviews from your customers to get them. A strategy that we use takes a three-step approach:

Send an initial email to your clients asking them for a review

Keep an open ear for happy customers and ask if they are willing to write a review

Have a review us card printed and give it to your customers after every completed service

Tip 3: Build Out Your My Business Page

Fill your My Business page with quality content. Add all ten photos of your office, staff, company logo, fleet and equipment

Upload a video. This video doesn’t necessarily need to be high quality or professionally produced. Break out your mobile phone and take a few video shots. Record yourself ( Owner or Manager ) explaining who the company is, what you do, and what your unique selling proposition is.

Tip 4: Select The Right Categories

You have the option to choose up to 5 categories. It is essential to select the appropriate categories and add new custom categories, as needed.

Tip 5: Increase Your Citations

All the things being equal, citations are a critical determining factor of ranking. Just like in SEO where in-bound links determine the ranking with local listings, citations determine the ranking. Whoever got the most quality citation wins.

Citations are listings across the web that contain your NAP with or without a link.

Add your business to business directories.

Click here to find the most relevant local listing for your type of business.

3. Invest On A Good Quality SEO ( Search Engine Optimisation )

Now that you’ve decided to get a great looking website. You need to start optimising your on-page ( website ) and off-page ( other websites ), so search engines like Google & Bing will look at your site as the authority for certain topics or search terms.

Majority of Electricians out there haven’t invested anything to optimise their website, or worst they tried a $399 per month SEO service hoping that’s enough to start ranking on the first page fo Google.

Here are some of the primary key points that you need to take care of your on-page SEO.

Unique Title on Each Page

H1 Tag of your Main Keyword

Image Alt-tag with Main Keyword

URL Should contain page keyword

Anchor Text on each page and built into the footer

XML Sitemap should be created and submitted to Google Search Console

You also need to start creating more relevant pages for your website.

A typical home service business website has only 5 – 6 pages ( Home, About Us, Our Services, Reviews and Contact Us ) That does not create a lot of indexation or place holders on significant search engines. Most contractors provide a wide variety of services.

By building out a website and creating separate pages for each of those services ( Combined with city modifiers ), Your business can get listed on search engines for each of those different keyword combinations.

Here’s an example of how we would typically build a website for an Electrical company in Mandurah:

Home – About Us – Customer Reviews – Contact Us

Sub Pages for Each Service – Emergency Electrician, Residential Electrician, Commercial Electrician, and so on.

Most Electricians provide services in multiple suburbs or cities outside their primary suburb. To be found on the search engines for each of those suburbs, additional pages need to be created.

Sub Pages for Each Suburb They Service – Rockingham Electrician, Baldivis Electrician, Bunbury Electrician, Port Kennedy Electrician etc.

Remember:

Google Ranks Pages Not Websites

So the more relevant pages you create, the higher your chances of showing up on the Google search results.

If you decided to hire a reputable SEO Agency, make sure the SEO company is only practicing white-hat strategies.

Black-hat strategies can give you a quick boost but eventually once Google finds out that Black-hat strategies are used on your website they can potentially wipe your online visibility.

White-hat strategies can take longer but a good SEO strategy takes time but it’s all worth it once you are on the top spot.

Don’t forget about your inbound links or backlinks.

Once the pages are built out and the On-page SEO is complete, the next step is getting inbound links.

Everything you have done to this point is laying the foundation or groundwork – you have the pages in order to even be in the running but it is the number of QUALITY inbound links to those pages that is going to determine your ranking in the Google search results.

So once the pages are built we are really just getting started. The only way to get your site to rank above your competition is by having more quality links to your site than your competitors.

There are number of things you can do to increase the number of inbound links to your site.

Association Links – Be sure that you have a link to your site from any industry associations that you belong to.

Directory Listings – Get your site listed on as many quality directory type listing as possible.

Create Interesting Content / Articles about your industry – This is probably the number 1 source of inbound links because you can write an article about your industry and push it to thousands of article directory sites, each containing a link back to a specific page on your site.

Here are some of the most important directories where you need to list your business.

Maps.Apple.com

Facebook.com

Bing.com

Foursquare.com

Tomtom.com

au.kompass.com

truelocal.com.au

yellowpages.com.au

infobel.com

yelp.com.au

spoke.com

communitywalk.com

factual.com

hotfrog.com.au

brownbook.net

au.showmelocal.com

cybo.com

startlocal.com.au

lacartes.com

2findlocal.com

dlook.com.au

localbd.com.au

You can add your company to most of these directory free of charge and that will service its purposes from a citation development perspective.

Visit click here to find the most important listing you need to be in for every industry.

When you are adding your company listing on the directories listed above make sure you enter a consistent NAP ( Name, Address, Phone Number)

If you build out your site for your services and sub-services , optimise the pages using SEO best practices and then systematically obtain inbound links to those pages and sub-pages, you will start to DOMINATE the search engines.

4.Don’t Forget About Your Social Media

There is a lot of Buzz around Social Media ( Facebook, Twitter, Youtube ) but how can social media be leveraged by an Electrical Contractor Company? How can you actually use social media to grow your business?

It starts with understand that social media is the new word of mouth. The best way to use Social Media is to enhance the engagement / loyalty of your existing customers and by extension of that and social media platforms, you will grow your repeat business and word of mouth business.

Setup your social media profile

Facebook

Twitter

Youtube

Send an email blast to your existing email list letting them know that you want to connect with them on social media and that you now have social profiles. Offer them some incentive to follow you.

Discount off next purchase

Discount for their family and friends

Something of value for free

Add social media to your day-to-day business practices and systematically invite your customers to engage with you online.

Add links to your business cards, brochure, marketing materials and website

Be sure to invite all your customers to engage after service via follow up email

Post Valuable Content

This may be the most important component of your Social media strategy. If you have thousands of fans and followers, but you don’t add value. you will have accomplished nothing.

You need to post relevant up-to-date tips and ideas, techniques, news and special promotions on a daily basis. Try to keep your 90% if your posts informational and 10% promotional.

Engage with Your Customers

You need to stay on top of your social media profiles and engage with your fans/ followers when they post or reply to your profiles.

If you want to start using Facebook ads to drive additional source of traffic but you don’t want to drop thousands of dollars on a Facebook ad campaign.

Here are some of the tips to get the most out of your Facebook advertising dollars.

Post with Intent

these days simply posting things on your facebook page and hoping someone sees them no longer works. You need to have a goal and decide what you are looking to accomplish with that post.

Best way to do this is to look at your Facebook insights to understand what posts are getting more interaction with your audience.

Here’s a detailed infographic to guide you on how to use the Facebook Insights tool.

Use a content calendar

We’re all busy. And when we’re busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception.

Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see positive results — whether that be in terms of SEO, brand recognition, lead generation, or all three.

Here are some of the most popular Content Calendar tools that you can check out.

Trello

Trello is another organisational tool that’s highly effective for team collaboration. More specifically, social media managers can use Trello’s flexible assignment “cards” and customizable “boards” and “lists” to map out to-do lists, manage a content calendar, plan a campaign, and house ideas from a brainstorm.

Excel Spreadsheet or Google Sheets

Marketers might already use Excel for different types of reports and data analysis in their roles, but it’s a highly useful tool for social media content calendar organisation, too. Excel can be customised according to whatever priorities or metrics a team is focused on, so it’s an excellent tool for planning.

Evernote

Evernote is a note-taking app that marketers can use to keep track of all the moving parts that comprise a social media campaign.

The tool also features yearly, monthly, weekly, and hourly logs, which make it easy to keep track of when you’re publishing content on social media when you’re producing blog content, and other team-wide priorities. (Evernote offers customizable templates for each of these that can be downloaded into the app.)

Optimise your Facebook Business Page

When creating your Business Facebook page, think of it as your own website. You can set up different tabs that work as a navigational menu of your page. Hence, it’s essential that you organise them so your customers can find the information they need quickly.

Very simple things like adding review tabs are often overlooked but can make or break the user’s experience.

Create your own group/community

By creating your own community inside your Facebook page, you can get more organic reach than your regular business page.

You can easily communicate with your audience without spending anything to boost your posts.

Here’s how to add a group to your Facebook page.

Posts On Your Facebook Story

Facebook story tend to have a casual feel and users tend to engage more on content and posts like this. Some of the most successful facebook stories we’ve seen are Behind the scenes and business updates.

We have also seen an increase in the popularity of live feeds where you can interact with your audience and fans directly.

Boosts Your Posts

There’s no denying that Facebook business page organic reach has dropped significantly. So if you are having a big sale or a promotion, it’s worth it too boosts your facebook posts so all of your Facebook fans can see the offer.

Try using different types of content, messaging, images and posting times to see what can help you get the most out of your marketing budget.

One of the most powerful aspects of using facebook posts is you can custom tailor the audience by location, age, and so on.

Here’s a step by step guide how to boosts your posts on facebook.

Boosts Posts and Facebook Ads Combo

By creating multiple ads and boosting the ads with a budget of roughly $30 to $50 to drive engagement to your ad. This will also tell you which ads are getting more engagements such as likes, comments and shares.

Once you have generated significant engagement, you can use that exact same boosted posts as your primary conversion ads.

Ads with likes, comments and shares generally convert better than an ad without any engagement.

Create Your Custom Audience

One of the most effective ways to get the most out of your marketing budget is to retarget users who already engaged with your brand or business.

You can create hundreds of different custom audiences and run various tests.

Our tip is to run video ads to an audience who never heard about your business. For example, if you are an electrician, you can create a video talking about “10 electricity safety at home”.

After a few days, you can then send another ad to people who watched your video ad offering a discount on home electrical health check,

By using the method, you are only sending your offers to people who are interested in your service or product getting the most out of your marketing budget.

Use different bidding strategies

One of the most important ways to create a successful facebook marketing campaign is to test different bidding strategies.

For example, you can create multiple ad sets with an exact same copy but with different bidding strategies, let it run for a couple of weeks and then turn off the underperforming ad sets.

Facebook uses data to find the best customers accurately and if you only started advertising, recently, Facebook won’t have enough data on your business account. Facebook typically need 15 to 25 conversions per week to find the best audience so if you don’ have 25 purchases then it’s best to set the conversion event that’s closer to the top of your sales funnel.

Capitalise on link retargeting.

If you’re using Facebook retargeting ads to boost conversions and attract visitors to your website, you should use link retargeting. This allows you to build your retargeting lists and reach the audience who haven’t visited your website before.

“Basically link retargeting allows you to add Facebook retargeting pixels to your short link when sharing curated content. Anyone who clicks on this content can be retargeted with relevant ads, So you can retarget people who’ve clicked on media coverage, reviews or industry news related to your business, even if the link led to a third-party website.”

To read our full Facebook Ads Guide On Budget for 2020 click here

5. Generate More Reviews

Word-of-mouth or referral are still considered some of the best leads that you will get. But you might have noticed over the last few years that the number of referral leads is going down.

One of the main reason for this is because of online referral platforms such as Google, Yelp, Trustpilot and other review platforms.

First Impressions matter, especially in the business world. With the internet at our fingertips, consumers can easily do a quick search about your business and find the information they need. Customer reviews are one of the first things they look for when they decided to do business with you.

With as much as 88% of consumers relying on customer reviews, you want to make sure that the first thing they see are positive, glowing recommendations. Otherwise, it can ruin your business.

Here are some of the reasons why you need a Review Strategy for 2020!

Online Reputation

With the Internet’s help, Word-of-mouth spreads like a wildfire. The good news about your business travels fast while bad news travels faster. If you receive a single negative review recent report says that review will cost you about 20% of your potential customers. With other statistics saying the numbers can jump to as high as 59%! Do not underestimate the power of a negative review. It can make or break your business.

Customers are more likely to write about negative experiences than positive ones online. They won’t hesitate telling everybody how unhappy they are with the service they received. Whether in Social Media, Telling their friends and Family, Online Review Sites such as Yelp, Trustadvisor and worst on your Website or Google My Business listing.

To gain the trust of potential customers, you need to prove to them that you’re a professional. One way to do this is to encourage all of your happy customers to leave a 5 Star review on your business listings. There is no one better to tell your success stories than your satisfied customers.

Boost your SEO rankings

One of the most effective ways to improve your online Local visibility is to list your business on online review sites like Yelp, Yellowpages, Trustadvisor, and Google My Business.

Google is the most used search engine on the Internet. Google’s goal is to provide the best possible result you a query. The reason behind this is the more accurate the information they provide, the more likely you will use Google again to find answers. Since they know how important online reviews are for the majority of the customers, they tend to pay attention to these online review websites. Online reviews are one of the key factors that influence local search rankings. The diversity of review sites, Your rankings, The speed at which reviews are generated, and the total number of reviews your company has – all of these factors play a major role in whether your business appears on the local search results.

There are plenty of review websites online and because of this, it can be quite difficult to choose where to have your business listed. But one of the most important ones is Google My Business. since the most turn to Google for online research, that means a larger audience will see your Business profile.

Google My Business focuses on Local search results to help local businesses reach their target audience. 90% of consumers today will Google your business before doing any business with you. They want to know more about your business, and Google My Business can provide some quick answers. It provides information such as contact number, address, and opening hours.

Influence buying decision

Buying something online is one of the most popular ways to make purchases today. Consumers flock the internet to buy items and inquire about a service.

Most people start their buyers’ journey buying looking up the product online. Buyer’s today are smart. They don’t just buy anything from anybody. They’d go from one site to another to compare prices and reviews. They take time to read online reviews before making a purchase.

Online reviews play such a crucial role and are relied upon by a lot of people. According to a survey that was conducted by Brightlocal 90% of consumers read online reviews. 88% of them trust online reviews as much as a recommendation from a family member or a friend. Reports also mentioned that typical consumers read around 6 reviews before they form an opinion about a business. Do not hesitate to show off your best reviews on Twitter, Facebook, Instagram, Blog or even your website.

Get found Online

The majority of consumers tend to start their buyer’s journey online since it’s easier and more convenient. They go online not just to find who’s the cheapest or who’s offering the best deals, but to research about the products or services they need. They already know what they want. Right now, they are in the process of selecting a business that can cater to their needs. This is where online reviews come in.

Reviews are usually the first thing they look for when they want to buy something online. As a potential customer, they want to know the opinion of previous customers. What do they think of the product? or the service? Is it worth their money? These are the things they want to find before buying or using your service.

Reviews are an absolute essential for businesses. Consumers may not be familiar with your company, but they are likely to come across your business during the shopping process if you have some customer reviews. The more reviews you have, the more reliable and trustworthy you’ll be in the eyes of potential clients. not only will it make the decision process easier, but it also helps you generate more leads.

Drive Sales to your Business

If you’ve ever bought anything online, you have probably read online reviews. You are not alone. As mentioned above, a huge majority of consumers read online reviews. Why? It’s because people want an assurance that the product they are planning on buying is of good quality.

When considering buying a camera or a smartphone, they often consult the reviews to check if previous customers are satisfied with the purchase. Another reason is to determine the quality of a local business.

A huge percentage of buyers take time to read product reviews before making any online purchase. They are more likely to get that camera if they find ratings with an average score of 4 on the particular model they are eyeing on. 5-star reviews may provide the extra push they need. They just need reassurance and confirmation that they are getting the right product.

Having no reviews is as good as having negative reviews. Since many of them rely on product reviews, some people may see the lack of reviews as a red flag. It leaves your reputation in a vulnerable state. People may not even consider buying your products without them. Think about how many potential customers end up buying from your competitors because they can’t seem to find any reviews.

6. Hire A Digital Marketing Agency

You might think that we are biased here, but truly believe the right digital agency can make a huge improvement when measuring the return on marketing investment made in digital.

You’re able to tap into the skills, experience, and perspectives of a collection of digital professionals all passionate in delivering on your marketing objectives.

You will have access to all the skills that you need

Building an in-house team to take care of the entirety of your digital marketing efforts is a practical impossibility for many businesses. The skills your company needs are either hard to come by or too expensive. What’s more, it won’t be financially feasible to hire someone for a full or even part-time placement if you don’t need their skills constantly and consistently.

The campaigns that you run will change at different times of the year – for example, branding and SEO at the start of the year, and focus more on social media and paid advertising towards the end of the year to gain that quick boost of leads and sales.

A digital marketing agency will retain employees in a range of different roles and can apply the right mix of skills to meet your campaign objectives. This happens seamlessly for you, with the knowledge they have built up about your brand objectives shared throughout your campaign team.

Manage your budget more effectively

Outsourced digital agencies are typically responsible for the marketing spend that your company places with Google, Facebook, Instagram, and Twitter.

Tracking this spends across multiple platforms and campaigns is difficult and time-consuming. Add to that the requirement to track conversions, carry out optimization and direct budget to the most effective campaigns, and you have a complex set of reporting and management requirements.

Digital agencies are experts in effectively managing your digital marketing budget, having developed tools and processes over 100s of clients to make the process more efficient. By working with an agency, you benefit from their internal controls and procedures. You set the budget and expectations, they handle the rest.

Give your business space to grow

Scalability is a key advantage of outsourcing. As your business grows (whether that is through more physical locations, more electricians , more vans or just to help you handle the influx of leads or sales), your operations need to change to react.

A digital agency can respond to the changing needs of your business and likely has experience dealing with the issues that you are trying to resolve. Once again, they can apply the expertise, insights and software solutions developed with other customers to help you through the growth stage of your business.

Need Help Leveling Up Your Electrician Marketing Strategy in 2020? We Got You.

At Shoutout Digital, we have been helping home service business like yourself generate more leads and sales by implementing a solid digital marketing strategy. Whether you are a new business or someone who’s been in the Electrical Industry for the 50 years, we’re here to help.

Speak to a Marketing Expert

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