#brandjournalism

[ivabellini]

Posted @withregram • @erikafaynicole #instagram #foto All'Armani Hotel Milano nulla è lasciato al caso e tutto è incentrato sull'ospite, che diventa il protagonista assoluto della favola dell’ospitalità firmata Giorgio Armani. At Armani Hotel Milano nothing is left to chance and everything is focused on the guest, who becomes the absolute protagonist of the hospitality fairytale by Giorgio Armani. @efncommunication 📸 @federicapierpaoliphoto #armanihotelmilano #armaniristorante #armanibamboobar #armanispa #staywitharmani #brandjournalism https://www.instagram.com/p/CnaiuLjt66c/?igshid=NGJjMDIxMWI=

#instagram #foto #armanihotelmilano #armaniristorante #armanibamboobar #armanispa #staywitharmani #brandjournalism

[brandstorycommunications]

#tgif #welovewhatwedo #brandjournalism #brandstory #contentcreator #contentmarketing #content #publicity #publicist #publicrelations #videoproduction #socialmedia #newsies #tvnewslife #tvnews

#content #contentcreator #socialmedia #contentmarketing #publicist #welovewhatwedo #publicrelations #newsies #tvnews #tvnewslife #brandjournalism #tgif #videoproduction #publicity #brandstory

[ockstyle]

Comunicare una marca significa diventarne la penna 🖊 di fiducia che con trasparenza e obiettività racconta il brand e i suoi valori. Webinar con la bravissima @michela.trada , la nostra esperta guida nel mondo del #brandjournalism Naturalmente @ #bloginrete con @giuliabezzi e @laprojectmanager #appetibilisliving @ockstyle #bloggeritaliani #ockstyle #digitalmarketing #impreseitaliane #businessonline #digitalstrategy (at Rome, Italy) https://www.instagram.com/p/CLWV1gnjJw_/?igshid=igaayq0rws6r

#brandjournalism #bloginrete #appetibilisliving #bloggeritaliani #ockstyle #digitalmarketing #impreseitaliane #businessonline #digitalstrategy

[kurmancommunications]

Manage your content & social media from your tablet. It's easy with #NEWSLINE360™, #content-marketing platform for #brand-journalism & #public-relations http://www.newsline360.com #newsline360 #pr #publicrelations #publicrelationsfirm #publicrelationsagency #newsroom #pressroom #socialmedia #platforms #startups #brandjournalism #contentcreator #pitchboard #pitching #press #prplatform #marketing #marketingtips #tips #businesstips

#pitching #socialmedia #brandjournalism #publicrelationsfirm #businesstips #newsline360 #content #startups #newsroom #pressroom #pitchboard #press #tips #brand #publicrelations #platforms #pr #publicrelationsagency #marketingtips #contentcreator #public #marketing #prplatform

[rudastu]

#tbt Back when I did the "Diddy" at Howard. My major was Journalism. It's funny how things come full circle. #brandjournalism #Stupendouscopy (at Atlanta, Georgia) https://www.instagram.com/stupendouscopy/p/BtTpZHChQH0/?utm_source=ig_tumblr_share&igshid=hb90ahz8tlcn

#tbt #brandjournalism #stupendouscopy

[andybull]

'Timestamps' feature makes Twitter the news site it was always meant to be

See on Scoop.it - brandjournalism

Twitter today introduced Timestamps, which allows users to share both live videos and recorded ones from a certain point. It’s essentially the same as the timestamp option on YouTube’s share button. Timestamps roll out today for the iOS and Android apps, as well as Periscope. According to Twitter, it implemented this feature in response to …

[processandcontentblog]

via Twitter

#ProcessAndContent Twitter

[1fx]

A tweet

RSVP #LAFintech Demo Mix Mingle. #Fintech #Regtech #IPO 1FXPAY @jayralez https://t.co/T6cU5BnSRx @BrandJournalshttps://t.co/vgmh0vjPs7

— jmar42 (@jmar42) June 5, 2017

#IFTTT #Twitter

[lacucinaitalianaannaprandoni]

da Twitter

Futuro o attualità? Ossimoro o unica via di salvezza? Io, nel dubbio, studio. #brandjournalism @hoepli_libreria_ed… https://t.co/uU48G1nD7m http://pic.twitter.com/AjwslBf7Na

— Anna Prandoni (@Panna975) May 12, 2017

from Twitter https://twitter.com/Panna975 May 12, 2017 at 08:24AM via IFTTT

#IFTTT #Twitter

[webrm]

The latest The webrm Daily! https://t.co/V66s3F6A3u Thanks to @macitynet @Creativitaliana @24backstage #thexeon #brandjournalism

The latest The webrm Daily! https://t.co/V66s3F6A3u Thanks to @macitynet @Creativitaliana @24backstage #thexeon #brandjournalism

— Marco Raimondi (@mraimondi3) March 7, 2017

from Twitter https://twitter.com/mraimondi3 March 07, 2017 at 10:50PM via IFTTT

#IFTTT #Twitter

[brandstorycommunications]

There still something great about the old newspaper when you get a publicity it. Especially one that takes up most of the page. #Public relations #PRAgency #PRFirm #Florida #LegalMarketing #LawForMarketing #LawFirm #Lawyer #Attorneys #Publicist #Newsies #BrandStory #BrandJournalism #Results #CaseResults #WeLoveThis #WeAreGood (at Coral Gables, Florida)

#wearegood #attorneys #legalmarketing #publicist #public #newsies #lawformarketing #lawyer #pragency #lawfirm #brandstory #brandjournalism #florida #results #caseresults #prfirm #welovethis

[kurmancommunications]

NEWSLINE360 helps connects #brands with #journalists. #NEWSLINE360™ is a tool that provides businesses and organizations with the ability to build media-rich, professionally designed and FOLLOW-ABLE online newsrooms without requiring any programming skills. It’s easy and intuitive to use. Watch this video to learn more. https://m.youtube.com/watch?v=DnWBzlAfucY #business #businesstips #chambers #associations #organization #news #newshub #contentmarketing #community #press #pressroom #presskit #brands #brandjournalism #marketing #marketingtips #marketingonline #digitalplatform #digitalmarketing #digitalmarketingtips #bloggers #newsrooms #nonprofit #startup #1871chicago #newsroom #pitchboard #pitchboard360

#associations #news #chambers #marketingonline #digitalmarketingtips #press #community #brandjournalism #businesstips #organization #pressroom #nonprofit #pitchboard #digitalmarketing #newsroom #bloggers #business #contentmarketing #marketing #startup #brands #presskit #digitalplatform #1871chicago #newsrooms #newsline360 #marketingtips #journalists #pitchboard360 #newshub

[andybull]

How payment on publication is making life a misery for many freelance journalists – Press Gazette

See on Scoop.it - brandjournalism

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.

[jholms]

Brand Journalism: Journalists or Content Marketers

The conflict between brand journalism and content marketing has long been a topic in the media industry. Brand journalism is about building a positive personality for the consumer to relate with. Content marketing is about producing content that will provide consumers with information with the end result of generating sales. Brand journalism and content marketing can easily be confused, as they can be very similar in strategy. There are some that believe brand journalism is just another name for content marketing and should be referred to as such for the better. The Internet and social media have changed how people want to get their news and information.

People today no longer want to wait for their news or their information. Technology has created the ability for people to get what they want to know when they want to know it. “The attraction of waiting for the evening news update on the TV or picking up the paper for our daily digest of the news isn’t the same as it once was.” (“The New Rules of Content”, 2012) People today, can just pick up their smart phone and have access to any information they may need. Because of social media, brands are able to see what the general public cares about and talks about and can even interact with their consumers.  This is where brand journalism and content marketing comes into play.

Brand journalism is researching information about a specific brand or industry, and providing that information in an entertaining way such as a story to create a positive image of that specific brand or industry. Brand journalism is about portraying a positive personality for a specific brand. “Brand journalism is a serious attempt to share information and comment about an industry or sector.” (“The New Rules of Content”, 2012) Social media and the Internet created the opportunity to give everyone the ability to voice their opinion or spread information about a certain topic. This sparked the birth of brand journalism. Brand journalism is still journalism and so it still must adhere to the code of ethics of traditional journalism. “To be credible and to establish a reader’s trust, brand journalism must stand up to the finest values of journalism:

• It has to be based on facts • Be fast and topical • New content should be generated often and consistently • It must give value to the reader or viewer • There must be complete transparency about the origins of the content

After all good brand journalism is good journalism.” (“The New Rules of Content”, 2012)

All journalism has a code of ethics that journalists must adhere too, if they want to be considered a credible and reliable source of information. “This code is intended to promote the highest quality in all forms of visual journalism and to strengthen public confidence in the profession.” (NPPA, 2016) Without this code, the consumer or viewer could easily be lied to with the information they are getting. If journalists don’t follow the ethics of journalism not only would the journalist be considered unreliable, but the news organization or company they work for would also be discredited. People need to be able to trust the information they are viewing because they are receiving the information second-handedly.

Content marketing and brand journalism is very similar. The definition of content marketing can easily be confused with brand journalism. Content marketing according to the Content Marketing Institute is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately, to drive a profitable customer action.” (n.d.) The goal of content marketing is to create sales. A marketing department at a company will think of different marketing campaigns and then create content for those campaigns to be published in which ever way applies to that particular strategy. This is a form of advertising not journalism. Because content marketing is not a form of journalism, they do not have to adhere to the same code of ethics that brand journalists do. That being said content marketing should still be reliable and true information otherwise, once the consumer realizes that they have been lied to about a certain product, that product will not purchased again.

There are some that believe brand journalism is not even a thing and that the term should not be used.  “I agree with the stance Contently has taken for a long time: there’s no such thing as brand journalism.” (Petulla, 2014) They believe that content marketing is for customers while journalism is just for the general public. This would mean that using the term brand journalism is actually bad for a company and should be called content branding. Journalism is supposed to be unbiased facts about a certain subject, yet brand journalism is completely biased, based on the fact that the company itself is doing its own brand journalism. According to Petulla, the “journalism” title is used because typically “journalism” is trusted. Brands want to build a trust with their customer so they use the term “journalism” to try and say they can be trusted. Instead, the brands should be transparent and proud about the content they are producing and that transparency is how they will build trust. (Petulla, 2014)

Journalism should be reliable and truthful information about something that has happened in the world. Brand journalism is blurring the lines between editorial and advertorial content. Advertisements are being disguised as news articles, which can confuse the general public. This goes against the code of ethics of journalism. When advertising crosses with journalism, the unbiased sanctity of the meaning of the word journalism becomes tarnished. People would no longer be able to trust any form of journalism for fear of being lied to or trying to be sold something. Journalism should be truthful and reliable because that is how the general public is informed of the events happening in the world. The term brand journalism should not be used, in order to preserve the purity of the meaning associated with the term journalism.

Advertising should be able to be clearly seen as advertising and journalism should be able to be clearly seen as journalism. In Last Week Tonight with John Oliver, he points out several ways that advertisement is used and why. Journalism by itself does not bring in much revenue and in order to pay for that journalism, news organizations need to bring in money. This is where advertising comes into the picture. There is nothing wrong with advertising to generate income, but when that advertisement bleeds into the journalism and the consumer is not able to determine the difference, it becomes an issue.

In summary, the conflict between brand journalism and content marketing, and editorial and advertorial, is still relevant and the consumer needs to be aware of the situation. It is up to the journalists and content marketers to define the difference between brand journalism and content marketing, and make sure that difference is widely known. Brand journalism is about establishing a personality for the consumer to relate with of a brand or industry. Content marketing is creating content that attracts and retains consumers in order to produce income. There are those that believe the term brand journalism should be renamed into content branding as to separate journalism from advertising.

#journalism #marketing #brandjournalism #branding #contentmarketing

[rmichaelbrownllc]

#storytelling #brandjournalism