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mariacallous · 1 year

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On January 4, the Irish Data Protection Commission (DPC) fined Meta €390 million ($414 million) for violating Europe’s privacy law, the General Data Protection Regulation (GDPR), and directed the company to bring its data processing operations into compliance within 3 months. Shortly thereafter, the European Data Protection Board (EDPB), which consists of all the European data protection authorities, released the text of its binding decision that dictated the Irish DPC’s ruling. The key finding is that Meta cannot rely upon its contract with users as providing a sufficient legal basis for processing user data for personalized ads. If upheld on appeal, this decision might require social media companies and other online businesses to significantly revise their data-focused advertising business model in the name of protecting privacy.

I want to discuss the EDPB’s decision in two parts. In this post, I will first analyze its legal basis and assess its likely business implications. In the next part, I will consider whether this decision holds some lessons for policymakers as they seek to revise U.S. laws to protect privacy more adequately.

The European Privacy Approach

The European Union’s GDPR became effective in 2018. It requires companies to have a legal basis for data processing, the European term of art for collecting and using personal information. “Processing shall be lawful,” says Article 6 of GDPR, “only if and to the extent that at least one of the following applies,” and includes a list of legal bases for data processing.

The key bases are fulfillment of a contract, consent, and legitimate interest. Under fulfillment of a contract, processing is lawful only if it is “necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.” Under consent, processing is lawful only if “the data subject has given consent to the processing of his or her personal data for one or more specific purposes.” Under legitimate interest, processing is lawful only if it is “necessary for the purposes of the legitimate interests pursued by the controller or by a third party…”

The interpretation of these key legal terms of contractual necessity, consent, and legitimate interest is complex and contested. But for the purpose of understanding the broad outlines of the EDPB’s decision, the uses of the different legal bases can be simplified as follows.

Contractual necessity

Contractual necessity applies when the company needs personal information to fulfill a contract that they have made with you to provide service. An online retail stores clearly needs users’ contact details in order to send the items they have purchased. The store can rely on contractual necessity in this case as the basis for collecting and using this information.

Consent

Consent is the legal basis to use if a company wants to process personal information that is not needed to provide service to the customer. If a company wants to collect users’ zip codes at the point of sale, it must ask the customers’ permission and tell them why it wants the information (understanding the company’s customer base for instance, or direct marketing). If the customers refuse, the company must still sell them what they want to buy. If the customers provide the store with their zip codes in these circumstances, they have consented, and the company can claim that as its legal basis for collecting the information.

Legitimate interest

Legitimate interest applies when neither of the other two apply. If a company wants to collect and use user information for direct marketing but has not obtained consent and does not need the information to provide a service, it can nevertheless obtain it and use it if it can show that it has a real business need for the information, an urgent need that overrides any interest the consumers have in protecting their privacy. The comment on legitimate interest in GDPR Recital 47 says that fraud prevention and direct marketing could be justified under legitimate interest. Neither consent nor contractual necessity would be required for data use justified under legitimate interest.

Further, Article 21 of GDPR limits the use of legitimate interest as a basis for direct marketing. This article provides users with an absolute right to object to direct marketing. A company can assert its legitimate interest as a basis for direct marketing, but as soon as a user objects it must honor this request to stop direct marketing. This right to object overrides any claim of business interest.

The European Data Protection Board’s Meta Decision

The Irish Data Protection Commission’s (DPC) January 4, 2023 announcement was the product of a complex process. Meta claimed to the Irish DPC that its legal basis for processing user data for personalized social media services and for advertising purposes was contractual necessity. The Irish DPC essentially agreed, but its decision was challenged by other European data protection authorities, which triggered a process of negotiation to seek a resolution of that dispute. The dispute resolution procedure failed and, pursuant to procedures set out in the GDPR, the issue was referred to the European Data Protection Board (EDPB), a body that consists of all the European Union’s data protection authorities. The EDPB is authorized to issue binding decisions to ensure that the national data protection authorities apply the provisions of the GDPR in a correct and consistent manner.

On December 9, 2022, the EDPB announced that it had “settled” the question of whether or not the processing of personal data for the performance of a contract is a suitable legal basis for social media behavioral advertising. In conformity with that binding decision, the Irish DPC announced in January, that it was reversing itself and rejecting contractual necessity as the basis for Meta’s processing of personal data for advertising purposes. While this decision is formally one made by the Irish DPC, it effectively was determined by the collective body of European data protection commissioners. A few days later on January 11, the Irish DPC released the text of its decision, and the following day the EDPB released the text of its binding decision that had dictated the Irish DPC’s ruling.

The EDPB ruling is the key one for understanding the basis of this decision. It finds in the record it reviewed in coming to its decision information that reveals “the complexity, massive scale and intrusiveness of the behavioural advertising practice that Meta IE conducts…” (Par 96). This indicates immediately its suspicion of Meta’s data practices, revealing that it will need substantial evidence to indicate that this “massive” collection of data for personalized ads is needed to provide social media service.

On the basis of the “objectives” and “normative context” of GDPR and of earlier European court decisions the EDPB concludes that GDPR “treats personal data as a fundamental right inherent to a data subject and his/her dignity, and not as a commodity data subjects can trade away through a contract.” (Par. 100, 101). This reassertion of the fundamental premise of European privacy law that privacy is prior to business interests is a guiding principle of the decision.

The EDPB recognizes that while data subjects cannot arbitrarily trade away their privacy, they are permitted under GDPR Article 6 to provide personal information needed to obtain a service. So, the EDPB turns to the question of “whether behavioural advertising is objectively necessary for Meta” to provide its service. (Par. 111). If it is, then Meta may claim contractual necessity; if it is not, then Meta may not.

EDPB then argues that personalized advertising is not needed to provide social media services. It asserts that if “there are realistic, less intrusive alternatives, the processing is not “necessary”. (par. 120). It considers that there are such alternatives including “contextual advertising based on geography, language and content, which do not involve intrusive measures such as profiling and tracking of users.” (Par. 121). Meta has found it useful for it business purposes to generate revenue through personalized ads. But that is not contractual necessity, since there are realistic alternative funding mechanisms. EDPB concludes that personalized advertising “is useful but not objectively necessary for performing the contractual service, even if it is necessary for the controller’s other business purposes.” (Par. 121).

EDPB also argues that processing for the purposes of personalized adverting cannot be necessary to provide social media services in light of the data subject’s “absolute right” to object to data processing for purposes of direct marketing under Article 21 of GDPR. Data processing for the purposes of personalized ads “cannot be necessary to perform a contract if a subject has the possibility to opt out from it at any time, and without providing any reason.” (Par 122).

EDPB notes that an important consideration in its rejection of Meta’s contractual necessity justification is that “the main purpose for which users use Facebook and accept the Facebook Terms of Service is to communicate with others, not to receive personalised advertisements.” (Par 124)

Next Steps

The consensus among analysts is that for the immediate future Meta will be able to continue to fund its operations through personalized ads. Matt Perault at New Street Research, for instances, considers that the EDPB judgment “won’t affect its ads business in the short run.” Meta’s reaction to the decision bears out this analysis. In a company-issued blog post, Meta says it thinks its legal justification of contractual necessity “respects” GDPR and complains about the lack of “regulatory clarity” on the issue. The company said it would appeal both the ruling and the size of the fines, noting that the European courts may yet reach “a different conclusion altogether.” Presumably, it would also ask a court to stay the implementation of the ruling during the pendency of the appeal, which would allow its personalized ad business to continue uninterrupted, potentially for years.

Even if Meta fails to obtain a stay, it is open to the company to revise its legal basis and to present an alternative justification for its data processing. This could be consent, but Meta seems uninterested in pursuing this option. In the same blog post, it says that the EDPB decision does not “mandate the use of Consent” as a legal basis for its data processing. It rejects the idea that it can no longer offer personalized ads unless each user’s agreement has been obtained. And it holds out the prospect of “another available legal basis under GDPR” for personalized advertising.

But the only plausible alternative legal basis other than consent or contractual necessity would be legitimate interest. Legitimate interest is a complex legal basis that would require Meta to show its legitimate interest in personalized advertising overrides “the interests or fundamental rights and freedoms of the data subject which require protection of personal data.” If Meta pursues that route, it could submit a justification to the Irish DPC based on legitimate interest and try to satisfy the heavy burden involved in defending that legal basis.

The Irish DPC order says that Meta must “bring its processing operations into compliance with GDPR” within three months. Meta could argue, however, that it had complied with the ruling by providing this alternative legal basis of legitimate interest and should be allowed to provide personalized ads until the Irish DPC has had a chance to evaluate this new claim, which could take months or years. The Irish DPC may very well accept this argument, which would provide a significant delay in any operational changes. It is worth remembering that the objection to Meta’s contractual necessity justification was filed four years ago and will likely continue several more years with appeals.

In the longer term, however, Meta faces a seemingly insuperable hurdle in maintaining its personalized ad business in its current form, even if it succeeds in its legitimate interest justification. This is because Article 21 of GDPR provides an absolute right for users to object to the processing of their personal information for direct marketing, which would include personalized ads on social media. Even if Meta successfully invokes legitimate interest to justify the use of personal information for personalized ads, it must still honor this absolute right for users to object.

Will Meta change its existing ad model to comply?

Observing this right to object is likely to mean that Meta would have to offer its users the alternative of receiving the personalized social media services without also receiving personalized ads. Providing users with a choice, however, is extraordinarily risky for Meta’s personalized ad business. When Apple gave its app store users a yes or no choice on whether they wanted apps to track them for purposes of serving ads, 96% of U.S. citizens rejected personalized ad tracking. It is for this reason that analysts are concerned that in the long run Meta’s personalized ad model is in trouble. Dan Ives, an analyst at Wedbush Securities, for instance, thinks that the ruling could put “5 to 7 percent of Meta’s overall advertising revenue at risk.”

The alternative to a social media service paid for by personalized ads might well become an increasingly important part of Meta’s business model. The company could seek to fund this alternative through contextual ads alone. But it could also offer users an alternative of paying a fee to receive a personalized social media service free of targeted ads, a model that is widely followed in other services such as streaming music. Whether the fee could be set so high ($100 a month, for instance) that as a practical matter it forced users to accept personalized ads would be a question for the Irish DPC to address when it approves or rejects Meta’s proposal for coming into compliance with GDPR. Assessing the commercial necessity of Meta’s rates would force the agency into the new and uncomfortable position of economic regulator supervising the rates that Meta could charge its users.

Despite the potentially far-reaching nature of the ruling for Meta’s personalized ad business, it is also worth remembering that it might not mean that the company will collect any less personal information or no longer construct detailed profiles of its users. The ruling simply says that Meta cannot collect information or construct profiles for the purpose of serving personalized ads under its contractual necessity basis. The ruling seems to allow Meta to continue to collect and use personal information on the basis of its terms of service for the purpose of providing personalized social media services. So, users who accept Meta’s terms of service will still be allowing the company to collect and analyze information derived from their use of the social media platform for the purpose of ranking, prioritizing, and recommending material posted by other users. Nothing in the decision appears to mean that Meta will have to stop offering algorithmically driven social media service. It would not, for example, be required to provide a chronological feed as one or the only alternative for its users. The ruling imposes no limitation on algorithmic amplification based on personal information.

Moreover, the ruling does not say that Facebook or Instagram must be ad-free. The ads that appear on these services that many find to be annoying and intrusive will likely continue and might even increase. But now these ads would not be personalized. They would be static ads that would be shown indifferently to all users or targeted contextually to all users in a certain location or who speak a given language. Even a fee-based service might contain these non-personal ads.

Conclusion

Privacy advocates might then wonder what they have concretely gained from this apparent victory. Social media surveillance likely will not diminish, nor will the bombardment of users by distracting and confusing commercial advertising. Still, an important precedent has been set, one that vindicates the primacy of privacy rights. The decision delivers a message to all social media companies and other digital companies that they must respect the privacy interests of their users first. Their commercial interests are secondary. To paraphrase the great philosopher of human rights, Immanuel Kant, businesses must first be certain that they are respecting people’s fundamental rights, including their privacy rights. Only then are they entitled to look around for ways to satisfy their economic interests.

In a forthcoming blog, I will look at whether U.S. policymakers should reimagine for the U.S. context the European privacy requirement to demonstrate a legal basis for personal data use and if so, what the implications might be for the data practices of social media companies and other digital companies in the U.S.

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karismed4 · 4 months

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Direct Primary Care Medical Practice

Direct Primary Care is a new model of healthcare that removes the middlemen of health insurance and returns patients and doctors back to small town medicine. It’s often a better, more personal and potentially less expensive option for patients!

DPC practices typically charge a monthly fee to patients that covers primary care services. Some DPC practices also offer additional benefits such as in-house procedures, near wholesale prices for medications and lab testing.

Primary Care

The primary care physician is the patient’s main entry point into a healthcare system. This health care provider serves as a patient’s healthcare partner, educator and advocate throughout the lifespan. They are also skilled at serving as a first-contact resource for any undiagnosed sign, symptom or health concern.

A primary care physician is a great option for individuals and families who are looking to simplify their health insurance and medical treatment options. With a direct primary care practice, patients pay an affordable membership fee to have their own healthcare provider that will help them navigate the often complicated and sometimes confusing healthcare system. This type of medical practice is sweeping the country and offering patients access to quality healthcare without the hassle of dealing with insurance companies.

In addition to preventative care, a primary care physician is an excellent resource for treating acute issues and injuries. From a twisted ankle from a basketball game to a bout of the flu, a primary care physician can treat all types of acute illnesses. In addition, a primary care doctor can assist with chronic illness management, such as diabetes or high blood pressure.

When you’re ready to set up a direct primary care or concierge practice, it’s important that you work with experienced counsel to ensure regulatory compliance and avoid violations of state and federal fraud and abuse laws. Contact the team at Hendershot Cowart P.C. to learn more about our services and how we can help you set up your new healthcare practice.

Women’s Health

Women’s health encompasses the medical care of women throughout their life. This can include gynecological health, such as menstruation and pregnancy; reproductive health, such as uterine disorders and issues with the vagina; and breast and ovarian cancers. It also includes preventive health care, such as breast self-exams and pelvic floor exercises to reduce bladder issues.

While most people think of women’s health as a female-specific area of medicine, it’s important for all individuals to have clear communication with their healthcare providers. This can help to minimize misdiagnosis and ensure that women’s specific needs are met.

Direct Primary Care (DPC) is a newer healthcare model that provides patients with affordable access to their doctor. This model allows for more frequent appointments and direct communication with the physician. By eliminating insurance middlemen, DPC practices can offer a personalized approach to healthcare that puts the patient first.

Dr. Mann focuses on Direct Primary Care and Dr. Reader specializes in Functional Medicine. Together they can provide a unique whole-health interdisciplinary approach to patient wellness and disease prevention. Their goal is to optimize results so that each patient can be their most resilient, highest performing self possible. They have a deep passion for helping people live the best life possible and believe that primary care is at the heart of it all.

Preventative Care

If you are interested in preventative care, you can choose from a variety of services offered by direct primary care providers. This includes physicals, vaccinations and screenings. You can also receive counseling and education to help you take control of your health. In addition, you can get access to your doctor via text and virtual visits. You can even get some procedures done in the office, such as pap smears, IUD/birth control implant insertion, joint injections and skin tag removals.

Direct primary care cuts out the middle man and allows physicians to spend more time with their patients. Physicians can also focus more on prevention and less on paperwork. They are able to do this because they are limited to a smaller number of patients.

This way, doctors are able to give each patient the attention they deserve and can address their concerns without feeling rushed. This is why so many people are turning to direct primary care in Houston.

Rather than working through an insurance company, direct primary care clinics charge a monthly fee that gives you unlimited access to your healthcare provider. This model allows you to avoid deductibles, copays and other expensive fees. You can also take advantage of near-wholesale prices for medications and lab tests. In this way, you can have a better understanding of the costs of your healthcare and how they affect your finances.

Family Medicine

Family medicine doctors focus on patients of all ages and treat the whole family. They are trained to diagnose and treat many conditions, including the common cold, the flu, diabetes, high blood pressure, autoimmune diseases, and heart disease. They also perform routine health screenings and can help with the management of chronic diseases such as fibromyalgia, arthritis, and asthma.

Direct Primary Care, or DPC, is a newer model that’s sweeping the country to fix a broken healthcare system. It gives patients ongoing primary care with zero copays, convenient online scheduling options, near-wholesale prices on medications and lab tests, and access to their doctor’s personal cell phone number.

DPC eliminates the frustration of rushed office visits, long wait times, and appointments months or even years away. With a lower patient panel size, a family medicine DPC practice spends an average of 35 minutes with their members during each visit and can offer same-day appointments when needed.

With an estimated 3.3 million Texas residents without a primary care physician, the state’s family physicians are working hard to bring back a patient-centered health care system. The newly installed president of the Texas Academy of Family Physicians, Terrance Hines, MD, is using his presidential year to promote a patient-centered primary care delivery model that will reduce administrative burden on physicians and improve patient outcomes.

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govindhtech · 8 months

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Exploring Startups’ LLM Fine-Tuning on Intel GPUs

The second development sprint on the Intel Developer Cloud was recently finished by the Intel Liftoff team and AI startups (see the report about the first sprint here). The Intel Liftoff program team and companies concentrated on providing their products with specialized, LLM-powered feature enablement during this sprint. Participants in hackathons are redefining standards for AI application development across industries by leveraging Intel’s AI stack and support.

Opening Doors for Members of Intel Liftoff

AI startups had access to the Intel Developer Cloud through the virtual event, which also gave them access to Intel Data Center GPU Max Series 1550 and 4th Gen Intel Xeon Scalable processors. The goal of the hackathon was to examine the potential of upcoming LLM-based applications.

The Four Most Innovative Ideas

The four creative teams from among those that participated were chosen for the final showcase:

All hackathon participants received access to several GPUs, a first for Intel Liftoff, and were able to distribute training (data parallel) runs over them all at once. Our hackathon participants were able to fine-tune 3 to 13 billion parameter LLMs in a couple of hours thanks to the larger Data Center GPU Max 1550 model’s availability with 128 GB of VRAM. The Intel oneAPI software stack, Intel oneAPI Base Toolkit, Intel oneAPI Deep Neural Network (oneDNN), Intel oneAPI DPC++/C++ Compiler with SYCL* runtime, and Intel Extension for PyTorch were used to optimize the models for all four of these applications on Intel GPUs.

Chatbots from Dowork Technologies, LLM

applying LoRA, Dowork Technologies modified OpenLLaMA-13B with 4 PVC 1550s by synthesizing a fine-tuning dataset and applying it. Their technology enables businesses to create LLM chatbots and other applications using corporate data in a safe manner, acting as dynamic, conversational institutional memories for staff members — basically, a Private ChatGPT!

“We have been optimizing our 13 billion parameter model using Intel Hardware. The good results have given us the computing capacity required for such a comprehensive model. However, we saw a minor delay in text production during inference. We are enthusiastic to work with Intel to overcome this obstacle and unlock even better performance in future solutions as we push our AI models to new heights, said Mushegh Gevorgyan, founder and CEO of Dowork Technologies.

SQL queries for business analytics: The Mango Jelly

To automate business analytics for marketers, Mango Jelly’s application needed a new functionality for creating SQL queries. During this Intel Liftoff development sprint, which produced amazing results, this crucial feature that is essential to their business plan was built from the ground up. The team improved OpenLLaMA-3B using real customer data and Intel GPUs so that it could provide well-structured queries in response to marketing requests written in everyday language.

We were able to optimize an open-source LLM on incredibly potent hardware as part of Intel Liftoff. It was astounding to see the Intel XPU function at such high speeds. With the help of open-source models and cutting-edge hardware, this alliance gives us more flexibility over customization, tuning, and usage restrictions. Additionally, it highlights the suitability and readiness of our solution for enterprise use cases, according to Divya Upadhyay, co-founder and CEO of The Mango Jelly.

Enhancing Staffing with Terrain Analytics

A platform is provided by Terrain Analytics to help businesses make better hiring decisions. Terrain had created a functionality to parse job postings using OpenAI’s Ada API before to the sprint, but they ran into issues with cost and throughput. They were able to perfect an LLM for this particular use case during the Intel Liftoff sprint by using Intel Data Center GPU Max (Ponte Vecchio) for training and a 4th generation Intel Xeon Scalable Processor (Sapphire Rapids) for inference. The resulting model performed better than the default Ada API, with noticeably improved throughput and significant cost savings.

Terrain can now scale Deep Learning and Language Learning Models without running into computational limits thanks to the incorporation of Intel technology. Nathan Berkley, a software engineer at Terrain Analytics, and Riley Kinser, co-founder and head of product, claim that both of the models they developed showed superior success metrics to those produced using OpenAI’s Ada model and that they processed data 15 times more quickly.

Making LLMs more welcoming to business

With a focus on security and viability, Prediction Guard is an expert in supporting the integration of LLMs into company operations. The deliverables created by LLMs sometimes have an unstructured nature and could provide compliance and reputational difficulties. The platform of Prediction Guard provides answers to these problems. They improved the Camel-5B and Dolly-3B models using data from two paying customers, showcasing their capacity to improve LLM outputs for better business application.

“Prediction Guard was able to show the client how to cut the current OpenAI-based transcription processing time from 20 minutes to under one minute after evaluating LLM data extraction on Intel DCGM. According to Daniel Withenack, founder and CEO of Prediction Guard, their Pivoting initiative for potential clients has the potential to save operational costs by $2 million yearly.

Awaiting the Intel Innovation Event with anticipation

These accomplishments demonstrate the potential that AI businesses may unleash with the Liftoff for businesses program as we rush towards the Intel Innovation event in September. Our program participants are setting new standards for AI application development by utilizing Intel’s AI stack and assistance.

#govindhtech #technology #tech news #news #ai #intel #openai #llm #chatgpt #ai applications #gpu

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innovainternalmedicine · 1 year

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Come and check out the Oxford Athletic club.

Dr. Movva will be doing free blood pressure screenings

Innova internal medicine is a direct primary care practice.

Gives you personalized care!

With a monthly fee- you get access to physician 24/7, longer appointments, ability to text and email the doctor, unlimited televisits or in clinic visits, discounted labs if not using insurance, and much more!

Innovainternalmed.com

724-573-8725

#preventativehealth #dpc #directprimarycare #primarycare #innovainternalmed #health #womenowned

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don-lichterman · 1 year

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The Greatest Champions Of The WrestleMania Era (The WrestleMania Era: Inside The Rankings Book 1)

Price: (as of – Details) ASIN ‏ : ‎ B01D3VL3V2 Publisher ‏ : ‎ DPC Publishing, Inc. (March 30, 2016) Publication date ‏ : ‎ March 30, 2016 Language ‏ : ‎ English File size ‏ : ‎ 616 KB Text-to-Speech ‏ : ‎ Enabled Screen Reader ‏ : ‎ Supported Enhanced typesetting ‏ : ‎ Enabled X-Ray ‏ : ‎ Not Enabled Word Wise ‏ : ‎ Enabled Print length ‏ : ‎ 128 pages

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cheaphousespending · 1 year

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Atmospheric Veil // READ Architecture Design DPC

Text description provided by the architects. The project undertakes to reinterpreting the facade at 63 Madison Avenue, a 675,986 sq. Ft. Office building to considerably improves the internal efficiency of the offices, opens up the facade to the street, enhances the work conditions through the creation of semi-outdoor spaces within the building plateau. We enable people to reconnect and breathe…

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#Architecture #Atmospheric #Design #DPC #Read #Veil

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pocketgalaxies · 6 years

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spontaneous realization that my heart is not big enough to hold all of the love that i have for both melanie scrofano and dominique provost-chalkley at the same time

#this is a big gay mood #text #nova shh #wynonna earp #melanie scrofano #dpc #sexuality adventures

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biggerthanthesesbones · 6 years

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lol i love the alternate reactions to Dom’s characters:

everyone about Waverly- too good and pure for this world beautiful peppy angel

everyone about Elle- shes so hot and evil please violently murder me

#useless post a la katie #text #elle sheridan #carmilla movie #waverly earp #dpc #dominique provost chalkley #500 #750

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dailypokemoncrochet · 3 months

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it's always lovely seeing you back on the dash. It's one of the highlights of my dash seeing all your pokemon come to life! I hope they bring you lots of joy on your journey to being the Pokemon Crochet Master!

Thank you for the kind message!!! I am always happy to be spreading joy wherever and however i can 🥰

#text #it's a long arduous journey on the road to pokemon crochet master #but i WILL make it!!!!#dpc asks #anon

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gendryadempsie · 5 years

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All men must die convention - The second edition

I finally have my digital photos and here are some with Joe (+ Jacob, Iwan and one of my friends). I hate myself on those pictures (i feel soooo ugly), but Joe and the boys are amazing ! I’ll post my pics with other cast members later.

I didn’t put watermark on it, but please, don’t repost without credit and don’t cut me off my own pics. Since last week-end, I saw that a lot and it’s not very respectful nor pleasant for the fans. Thank you in advance.

Now, I’m gonna explain you my week-end. It’s going to be long, feel free to not read lmao. As usual, i’m really sorry for my poor english. I write this very quickly, because I have to go to work in one hour ahah

So, as I already said in a previous post, this week-end was magical and Joe was the best.

During the autographs on saturday, while I was waiting for Jack’s, I heard someone calling me by my name. I turned my head and it was Joe ! He remembered me from last year ! He asked me if i was ok and he was like “ok, i’m gonna give you a hug”. He came to me and hugged me so tight, it was so cute.

And when i saw him later, for his autograph, he was amazing. I spent 15 minutes with him (I’m so sorry for the fans waiting behind…) and it was incredible. He gave me so many hugs and he remembered many things from our last meeting. He was still excited about the fanbook i made him last year. He looked at my photobook and was happy to see our photo ops from last year. We talked a lot, about the con, our lives and stuff, it was so chill.

I gave him a gift, a football shirt for his collection and oh my god, he looked like a little boy on Christmas morning ! He seemed genuinely happy and told me many times how amazing it was and how much he loved it ! (Later in the week-end, he told me that he talked about this gift to other fans and that he told to all his friends about it ahah). We had a long talk about football, it was fun ! He wrote my autograph :

I told him my mom was at the con and he was so excited ahah (When i saw him later, for the photo ops, my mom was behind in the queue and he told me : “Is that your mom ? You look just like her” and after that, he called her “mom” the whole week-end, even signed her autographe “to Annette/Mom”, ADORABLE !)

Then, i wanted my Gendry Funko pop signed too and i asked him a Gendrya quote. He went with “I can be your family” and told me “I know it’s an Arya quote, but that scene was so emotional and i loved it”, i was like “awww”.

Then, i had to leave, after my 15 minutes with him ahah. I saw him many times during the afternoon : for his meeting-room, his photo ops, the duo with Iwan, the group picture and the duo with Jacob (he loved the idea of using kazoos lmao). He was always so kind, always had a cute word for me like “nice to see you Estelle” and he even called me “lovely Estelle”.

I saw him after, for the selfie lounge and the VIP moment. During the selfie lounge, I went to see all the other actors and had nice chats with all of them, and I finished with Joe. And when I went to see him, we had an adorable and funny moment.

I wanted a seflie with Jacob and him. But Jacob was sitting with Pilou and Gemma. So Joe, who had already taken me by the waist for our photo, took me to them. All three stared at us, as we came towards them, holding each other’s waist, and Jacob said : “Are you gonna make an annoucement ?”. We laughed and I said that I just wanted a selfie. Jacob replied : “Oh shit, I was hoping for some exciting news” and Gemma said : “I’m so disappointed right now”, it was so funny.

I took my selfies with Joe and Jacob, and then, only with Joe.

After that, the VIP moment started. I literally spent 30 minutes with Joe, talking about a lot of things, like football (yes, again ahah), his home, Nottingham, Notting Hill, Hugh Grant, alcohol, his rosy cheeks (yes, don’t ask me why…..), the con itself, my job, etc. It was incredible, but really simple, like if I was talking to a friend, because he makes you feel so confortable ! We also talked about Gendry’s proposal, it was nice.

After that, i saw him and talked quickly with him at the pizzama party, but i spent most of the time with my friends.

Sunday autographs were quicker, because Joe’s manager asked him and the staff to spent less time with fans. But I still had a good five minutes with him. We talked about our nights, the book, our pictures from saturday, his football shirts collection, etc.

I gave him the letter and the bracelet from @whatmakesmebleed and he was truly happy about him. He immediatly put the bracelet and asked me to take a picture of him for Amber. It was really nice and thoughtful. He also said that he was so sorry to cancel Con of Thrones.

Then, he wrote me the cutest autograph i’ve ever read. When he was writing, the staff member who was next to him looked at me with a big smile, and my friend Johanna, who was behind me, hold my hand so tight. He hugged me and told me he was always happy to see me and that i was lovely.

After that, i saw him again for his meeting room, his photo ops (he made a joke about the proposal pic, about my ring ahah), the duo with Iwan, the group picture and the duo with Jacob. This duo was my last photo op of the week-end and i was really sad. When i told him it was our last moment together, he hugged me and told me again stuffs like “it’s always lovely to see you Estelle” etc., and even Jacob, who isn’t a hugger, hugged me ahah

As all my friends, i was a mess during the closing ceremony and we were all so sad when they left the stage. But then, we had a little surprise. Joe’s manager (who is also the manager of most of the actors who were there) allowed us (people with VIP pass) to come in the selfie lounge room (before it started) to say goodbye to the actors. They were all so cute, they all hugged us, Joe came twice to me to say “bye” and hugged me. I thanked him, he thanked me, it was messy, but it was a perfect way to end the week-end.

And when he left the selfie lounge room, 30 minutes later, i was waiting for my last printed photo op and he waved at me and said “goodbye” one last time.

Now, i have the worst DPC ever, but this week-end was absolutely perfect. I had a blast, all the guests were amazing, nice and funny, and Joe was simply the best.

Sorry for the long text, but I wanted to share that with you. Thanks for reading !!

#joe dempsie #game of thrones #ammd 2 #ammd #all men must die #all men must die convention #gendry #gendrya #gendry waters #gendry baratheon #joseph dempsie #skins #chris miles #mine

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