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unforth · 1 year

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How to Use Tags on Tumblr

I frequently see people tag their works things along the lines of “sorry I don’t know how to tag,” and I also frequently see people tag badly while at least appearing to know what the fuck they’re doing, so it’s been on my mind to write up a post like this for a while, and with the influx of Twit-ugees, now is as good a time as any I suppose.

Advance warning that I’m the most long-winded bitch up in this place and just neurodivergent enough to never know how much to cut/what details don’t matter so apologies that this just goes on and on and I just hope that if you bear with me you’ll learn a thing or four.

Also note that any time I say "A thing will work this specific way" that is always subject to Tumblr's spontaneous habit of breaking and I can never guarantee that things will actually work at any given moment.

(this is fucking 5,000 words about using tagging on this blue webbed site so. Read more it is.)

Tagging 101

Okay, I’m gonna start at absolutely baby, sorry. The first thing you need to know is where tags go. You don’t tag in the “type text here” box where you’re talking about whatever. This isn’t like twitter, where if I start going hey everyone I’m writing a post about how to #tag things on #tumblr, everyone will see it if they go to #tag and #tumblr. Nope, you gotta put your tags in the box thingy at the bottom if you want people to actually see them when they use tag-search-related options.

You can write #whatever in the body of your post til the cows come home and it won’t do jack shit unless you put it in that bottom #add tags box. So. Do that.

Once you know how to tag, the two most important things to know about tags are:

1. Anyone can see your tags. Everyone can see your tags. Not just your followers. Not just OP. Any random stranger who pokes around in a post can see them, AND they’ll appear in the OPs “new activity” notifications, AND they'll be in the "view all reblogs with comments and tags" button that anyone can select, AND, if it’s an original post and you’re the OP, they’ll appear in the searchable tags on Tumblr. Like. Seriously. We can all see you. So always bear in mind that anything you say in a tag is subject to public scrutiny.

2. If you use a tag on an original post, your post will appear in that tag search. Anyone can search by tag in Tumblr. You go to that bar up top…(note that I’m using MDZS as my example for this post, but you can easily substitute your fandom of choice). (Reblogs that use a tag do NOT, EVER, appear in the tag searches.) So yeah, you're searching for a tag...

…and you get three types of search results. The first, with the #, shows the tag-ified version of your search, and clicking that will take you directly to tag search (and therefore show you posts that have that tag, and specifically exactly that tag - if you go to #mdzs, you won’t see #mdzs fanart, because tag search is narrowly defined). The magnifying-glass marked searches are common and related searches, and will show you posts that have those words in their text AND in the tags, so a magnifying-glass search for MDZS will show you things tagged mdzs, and also #mdzs fanart, and any random-ass post that includes mdzs anywhere in the main text or tags. You’ll get a lot (and you’ll have the chance to narrow that search by top posts vs. latest posts, recent vs. ever, type of post - as in picture vs. text vs. video etc., etc., though note that these searches are always busted and always lean heavily toward recent stuff). If you know you want the tag, you can click #mdzs, but even if you go to search instead (for example, if you just hit “enter” it’ll take you to search, not the tag), you can still see related tags:

Now, see how that says 21k followers? On Tumblr, you can follow tags! Anyone can follow tags! Popular tags often have tens-of-thousands, and occasionally hundreds-of-thousands, of followers! What exactly following a tag means depends on how any given individual sets up their feed, but for many people it means that random posts from that tag will appear on their timeline. Which means that if you tag your original posts (NOT reblogs - this applies to posts for which you are the originator) with a given tag, anyone who visits that tags and/or follows that tag can see it and might even have your post appear on their feed even if neither of you knows or follows the other.

Anyone who visits a given tag will be able to see your post (or, well, almost anyone - a. if you have them blocked or they have you blocked, they won’t see - though if you block a main blog/side blog, and they post from a different side blog, you CAN still see - if you really want to block someone you’ll need to block all their alts too, which is often a challenge since people tend not to be super public about their alts; b. if the tag is in the last 5 allowed tags on a post - more on that later - it won’t show up, uh, basically anywhere, good luck with that; c. if the tag search is broken, which it basically always is at least a little, welcome to our duct-taped hellsite enjoy your stay).

If you want people to see your post, this functionality is fantastic! It gives you a lot of ways to get your content out there. If you don’t want people to see your post…well. It is absolutely critical that you understand that there is absolutely nothing private about tags, and that even though we all frequently clown in tags, you need to be aware of the potential consequences of that clowning, namely that people will see you clowning, including complete strangers, and so you might not want to clown quite that hard.

Personal Blog Organization

But, I hear you say, I want to organize my own blog! If I don’t tag my mdzs posts #mdzs to avoid everyone seeing them because I Don't Want That, how will I find them when I want them later?

Well, first, don’t expect to ever be able to find things easily on Tumblr, lmao. We do have search and tag organization options (more later!) but in the end always assume things you post might become unfindable; if you really want to be sure you can find something again, find another way to store it (I personally keep “things I don’t want to lose” in drafts; some people also use likes, or private side blogs).

That said, this is one of the main reasons a lot of people use personal tags to denote their own content. For example, if I want to post something but I don’t want it to spread too far, I will avoid using the fandom tags and stick to my personal blog organization tags. I personally use “unforth rambles” for my “whatever the fuck this is” kind of posts, “whine whine whine” if I’m complaining, “unforth writes” for my fiction, etc. Lots of people have a personal tag, and not only do they make it easier for you to find your own stuff, they also make it easier for other people to find your stuff.

Want to post about mdzs, want to be able to find it again, but don’t want it in the tag? Try “yourname’s mdzs thoughts” or something similar.

Do you create a thing, and want people to be able to actually find it if they come to your blog, instead of it getting buried under a billion other reblogs and shitposts? Try “yourname art” or “my yourfandom fic” or whatever. Trust me, as someone who routinely tries to find art on people’s blogs? People who have specific tags make it much, much easier, and believe it or not I guarantee there is SOMEONE out there who’d like to be able to interact with your stuff more easily, and if you make it impossible you’ll never even know they wanted to.

Likewise, of course, a personal tagging system can make things utterly unfindable cause sometimes that’s Goals. Take this knowledge and use it as you will.

Aside to the above: queue tags. If you’re on Tumblr for more than 5 minutes you’ll see that a lot of posts have tags like “my queue” or, more often, ridiculous “queue”-related pun tags (when I used to use one, it was “#q hoo hoo”). Why do people do this? Well, there’s surely a lot of reasons, but as far as I know the main one (my own reason, at least), was pretty simple: Tumblr has a messaging system, and a lot of us use it, and if we post something, people will think we’re online and might message us and then get upset that we don’t answer. Using a queue tag makes it very clear “this posted when I wasn’t actually present.” Then, you can (like me) go back to ignoring your messages for days and pretend you haven’t been on Tumblr until you’ve actually got the whatever to answer them.

ETA: it's been pointed out that, depending on what search settings someone is using, using "my thing tag" may still show up in searches, so if your goal is to keep your posts out of the main tags, you'd be better served to avoid using the same full text as the common tag(s).

Tag Limits

It’s also important to know that you don’t have unlimited tags, and they can’t be of unlimited length. Tags have a character limit (...I never remember how much it is, though, maybe 200-something?) and you can’t have more than thirty tags on a post. Conventional wisdom is that if an important tag (such as a fandom tag or character tag that you WANT people to be able to find) isn’t in the first ten tags, it won’t appear in search, though I’ve definitely seen things in tag search that had the tag farther down than that. That said, if you put anything in between Tag 25 and Tag 30, don’t expect to ever be able to find it again. Trust me. I’ve tried. Tag 25 to Tag 30 are a tag black hole, and anything in that range might as well not exist because it won’t be searchable. (Sometimes - but only sometimes - search will be able to find things in that hole, subject to all the bugs that normally make search nigh unusable). Note that on mobile, at least, Tumblr yells at you if you try to tag more than 30; on desktop I honestly don’t know if it does cause I always use XKit reblog features instead, lmao. (more on that later!)

A couple other tag limits include:

1. various punctuation breaks tags, though which has varied over time. For example, currently if you try to make a tag with quotes (#I told him “shut up”) you will NOT get a tag that says that, you’ll get two tags: #shut up and #i told him. And, they’ll be in that order - the tag in quotation marks will end up first, before anything else. For a long time, hyphens also just absolutely murdered tags; theoretically they fixed that recently though in practice I’ve noticed it being hit-and-miss, so if you want to be sure things work well don’t use a hyphen. Further, at least on desktop, a comma tells it “this is the end of the tag” so if you enter a comma it won’t put in a comma it’ll just end your tag and take you to the next one. Honestly, if you want to be sure that your tag doesn’t break your best bet is to stick to…not. Forget grammar. Surrender to the void. People will figure out what you mean…or they won’t. ¯\_(ツ)_/¯ We never said this was a great site but you’re stuck with us now, lmao.

2. you can’t edit tags. They recently teased that they’d introduce tag editing, but at least as far as I’ve been able to tell it’s never actually been unrolled, or maybe it’s only been unrolled to some users (we often only get features for some folks, or only on mobile or only on desktop…). An addendum to this is the simple rule that no matter how careful you are you will inevitably make a typo in your last word, often the last letter, right before you hit enter. I’m sorry. It’s a law of nature. On the plus side everyone knows that tags can’t be edited so no one’s going to care if your spelling is janky. (ETA: just to be clear, since it was pointed out in the notes: you CAN delete a tag and retype it. so, it's up to you if you feel like doing that. I meant you can't go back and edit the text entered as a tag, you can only delete it and make a new tag)

Censoring Tags

Do not censor tags. ESPECIALLY trigger warnings. Sometimes people will censor letters intentionally so things won't turn up in the tag search options (for example, if they're saying something negative), and while I think that's valid I also think there are better ways to handle it (like just use a different fucking tag). But if you censor tags, and especially if you censor warning tags, you make it MUCH HARDER for people to consistently blacklist. Just call things what they are (except n s f w - more later), and tag accurately (so if you want to post anti use "anti thing" tags instead of censoring), and make it possible for people to ACTUALLY avoid things and blacklist. Please. I'm begging you.

Finding the Tag for The Thing You Want

Often, finding a relevant tag can be super easy, especially if what you like is common. If you’ve been in online fandom at all, even on other platforms or forums or wherever, you likely already are familiar with common abbreviations for The Thing, and those are usually a great place to start (for example, #mdzs, #mcu for Marvel movies, #spn for Supernatural, #lotr for Lord of the Rings, etc.). However, since people do often use multiple tags (like, they may tag #mdzs AND #mo dao zu shi, AND #grandmaster of demonic cultivation, AND #gdc) you can always try putting in The Full Name For The Thing, and then seeing what tags are on the posts that pop up. Then, once you see that, you can click through a few and check them out. Every tag’s page will have a box like this:

…and it says right there how often the tag has been used “recently” (no, I have literally NEVER figured out how “recently” is…recently). If you want to find the most popular tags for a given fandom, the easiest way is to just poke around in the tags people are using and see which ones have the biggest number in that “XXX recent posts” box. Those are the ones people love and use, and emulating them will lead you in the right direction (assuming you want people to be able to find your stuff).

On the other hand, what if you like something rare, something obscure, something that doesn’t have a consistent naming structure, etc.?

That can get a little harder, but the challenges can be cut through fairly easily.

1. search for every variation of The Thing that you can think of and look through the results until you find The Thing You Actually Wanted.

2. see how that post is tagged.

3. check those tags for more of The Thing You Actually Wanted.

4. keep doing this until you find the tag where people who are into The Thing You Actually Wanted congregate.

5. winning!

Creating Tags and Space

…okay but what if that last step 5 ended with losing instead? Well, BE THE CHANGE YOU WANT TO SEE IN THE WORLD.

A lot of people on Tumblr use personal tags for their own blog organization…but many also use tags and tag-tracking to create a personal tag meant for publis use. So, source blogs (blogs that act as “clearing houses” of stuff for a specific fandom, character, ship, etc.) will say “we track #thisisourhashtag, use it so we can see your post!”

You can do that! If you really love something narrow and specific, you can at least try to get the word out. It takes a lot of work though - because you’ll need to get the word out yourself. “Hey, I love This Obscure Thing! Do you also love This Obscure Thing? Come join me, use #thisisyourhashtag!” is a start. But just “building it” won’t be enough - you’ll also need to do the leg work to find more of The Thing, reblog it, interact with the people making it, etc. Often on Tumblr, the difference between a really vibrant small fandom community and a small fandom that’s absolutely dead silent is one person taking the initiative to say “I’m going to do whatever I have to, community-building-wise, to find other people to talk to about this.”

(The best example I know of for this is the Daomu Biji fandom. Like seriously, they’re a fucking case study on how to take a tiny group of people who are Really Into A Thing and turn it into a vibrant, supportive community that is, frankly, a joy to be a part of. If someone wants more info on kinda…how this works…I think it’s outside the purview of this post but I’m willing to babble about it some other time.)

Navigating Tumblr, Your Own Blog, and Other People’s Blogs Using Tags

One of the cool things about tags on Tumblr is that every tag has a static, usable link, which - if your own blog or a blog you’re trying to access has a consistent tagging format - can make it much, MUCH easier to find things. ESPECIALLY because static tag links constant and consistently work about 80 bajillion times better than “search.” Posts that are unfindable using “search” WILL (usually) be findable using the tag’s link. (Exceptions include if the OP has blocked you or you’ve blocked them, and if the tag is in the 25th, 26th, 27th, 28th, 29th, or 30th tag slot; ETA: another exception is that in the PAST this wasn't the case; Tumblr has greatly increased the visibility of tags over the years, and may do even more in the future). So, how do you do this?

For all of Tumblr: the link you want is https://www.tumblr.com/tagged/(THE TAG)?sort=recent (or ?sort=top for them in order by most popular. Note that this is one of the cases where what’s after the ? ISN’T A TRACKING LINK ffs it’s not ALWAYS tracking you can’t ALWAYS delete it without consequences sometimes the internet is exhausting).

For your own blog: https://yournamehere.tumblr.com/tagged/thetagyouwant

For someone else’s blog: https://theirnamehere.tumblr.com/tagged/thetagyouwant

A lot of people use this for personal blog organization, and it’s especially common for source blogs to have very structured tag lists to help with navigation. For example, in the art sideblogs I run, anyone can look up any tag using links like this, and it’ll enable them to find every post with that tag. See? https://www.tumblr.com/mdzsartreblogs/tagged/mod%20post

NOTE: Tumblr, in the last few weeks, changed how this feature is set up. As you can see, the link is now structured differently than what I typed, BUT the original link formatting still works, just how it appears has changed. That said, because Tumblr can never change a thing without breaking it, there’s now sometimes a problem where if you type the link in, it’ll replace a space ( ) with a plus (+) instead of with a fake-space (%20 is how browsers classically translate spaces into Internet Speak so that the urls don’t break). If your space gets made into a +, Tumblr will say there are no results, so you’ll have to manually go into the link and change it back to a space and THEN it will work. Yes, really. No, I don’t know why. Also, if you try to get rid of the plus in the search bar instead it will NOT work correctly, because if you remove the plus, put in a space, and then hit “enter” on text written in the search bar, it’ll switch you from “show all posts with this tag” to a standard search (which will have all the bugs that standard searches usually have in Tumblr).

But, basically, once you know the tag that someone uses for a thing, or have established what tag YOU want to use for a thing, navigating your own or other people’s blogs to find Every Post Tagged With The Thing is really easy, and can be a great way to find niche content, a user’s own creations, or That Thing You Posted Two Years Ago That You Need Again For Some Reason.

ETA: Someone mentioned in the tags that if you add /chrono to the end of these links, it'll show you all the same info BUT it'll show the OLDEST posts firsts instead of the newest and I did not know that and that is A.MAY.ZING and thank you to the person who told me and now y'all know too.

Blacklisting Tags

You’ll see me talk a lot in this post about the ways that Tumblr is broken and how that can make it harder to accomplish whatever it is you’re trying to do. There is one notable exception to the brokenness. At least in my experience, and in the experience of basically everyone I’ve ever spoken to about it, Tumblr’s internal/built in blacklist works pretty darn well.

Don’t want to see a tag?

Go to Account Stuff -> Settings. Scroll down to “Content you see,” which is where Filtered Tags and Filtered Post Content are.

Filtered Tags will only filter The Thing if it’s literally #the exact tag you put in filtered tags.

Filtered Post Content will filter any post that mentions the thing.

Note that Tumblr blacklist is actually over assiduous. I personally ONLY use filtered tags, and I’ve found that it will often filter a post even if the current reblog of that post doesn’t HAVE the tag - like, if anyone has EVER tagged The Post with The Thing, it’ll get blacklisted. Also note that while theoretically, filtered posts will still show up as a box you have the option to show, in practice some will just. Not show. I’ve absolutely had blacklisted things just Not Even Appear. Which can be annoying, if it’s actually a post you want to see, but there’s no perfect system.

Also, never EVER let anyone tell you that “blacklisting is only for things you hate.” Look, you curate your own experience. If your bestie is posting about a fandom you’re not in, and it’s clogging up your dash, you’re not obligated to scroll through their 80 posts about that thing. Just blacklist it. It’ll make your experience using this website much happier. (if your bestie doesn’t tag the thing…you can try post content filtering. But yeah that’ll make it harder). I personally blacklist a fuckton of fandoms that I’ve got nothing against, I’m just not IN them, and seeing content for them is of zero interest for me, and if I blacklist them then I have more time to interact with the things I DO want to see.

And yeah I know I prefaced this section by saying blacklist actually works. Take this entire section as what my ten-years-on-this-site ass sees as “functional” on Tumblr.com.

Making Tumblr Actually Vaguely Useable

Do yourself a favor and download XKit. (It’s on Chrome too, but fuck Chrome. Y’all Chrome users can go find the link yourself sorry not sorry). XKit includes a fuckton of REALLY DAMN USEFUL functionality for making tumblr (on desktop, not mobile!) function better…

…and especially, Quick Reblog, Quick Tags, and Tag Replacer can help with tagging and tag management. Quick Reblog gives you the ability to rapidly reblog things without having to click through to the reblog window, and it gives you a box to type in all your tags when you quick reblog. Quick Tags makes all existing posts on your blog and sideblogs have an extra little button that lets you add new tags to it without having to open the edit screen for the post. Tag Replacer lets you swap a tag you no longer want to use for a new tag. Get XKit. It’ll help you. I promise.

Okay, so now you know something about how tags work, time to learn some tag etiquette.

The most important thing to remember when trying to figure out how to tag an original post is that people follow tags because they want to see The Things About That Tag. This has some obvious consequences, namely:

1. They won’t want to see things that Aren’t About The Thing.

2. They won’t want to see someone Hating The Thing.

So that leads to…

Tagging for Fandoms

DO: tag fandoms that are relevant to your post. Feel free to tag variations on that fandom - you can tag #mdzs and #modao zushi and #mo dao zu shi, or #spn and #supernatural. No one will mind.

DON’T: tag fandoms that aren’t relevant to your post. Yes, even if it’s a fandom by the same author (looking at you, people who tag #mdzs, #tgcf, and #svsss on every mxtx post you make, I see you and I seethe). Yes, even if it’s a different version/adaptation of your work. If you create a sub-fandom-specific work (for example, to stick with MDZS for now, if you create a work for The Untamed that includes the Yin Iron, don’t tag it MDZS; there’s no Yin Iron in MDZS, and while yes some people who follow the MDZS tag will want to see it, there will also be plenty who don’t. This is especially true when there’s a popular adaptation that a lot of fans of the original don’t like. People who adore the BOOK of the Hobbit? May be pretty reticent about seeing things about the MOVIE if they didn’t enjoy it!) Try to maintain awareness of this; it’s courtesy not to just tag Every Vaguely Relevant Fandom. You won’t make people happy they’re seeing your stuff. You’ll make them annoyed that you spammed irrelevant tags.

Tagging for Ships and Characters

DO: tag the characters ships that feature in your work. Doing variations of their name is fine as long as those variations are relevant. So, if you make a piece of “wei wuxian” for example, you can absolutely tag that “wei wuxian” and “weiwuxian” and “wei ying” and “weiying” and “mdzs wei wuxian” etc. But.

DON’T: tag every single iteration of a character. If someone is following a tag for a specific variation of a character (to stick with MDZS, maybe they follow the “yiling laozu” tag) then they want to see that variation, not…NOT that variation. So don’t post your, idk, fluffy Lotus Pier Wei Ying pre-canon thing to the “yiling laozu” tag. And I know this sounds like gibberish to people not in this fandom, but like. Just extend it to your own fandom. Lots of characters have different fandom nicknames or self-presentations for themselves at different points in canon. People who specifically follow the "pre-serum steve" tag isn't going to want to see "post-serum steve." That's the entire point of following a specific tag instead of an over-arching tag. So, when you tag your original stuff, stick to the ones that actually have something to do with your piece.

DO: tag the ship in your piece in multiple ways. Like, to use a non-MDZS example, does your piece have Destiel? Go ahead and tag Destiel and CasDean and DeanCas. It’s okay. WITH THE ADDENDUM THAT: in some fandoms and in some parts of the world, it is common that writing Character A x Character B is actually NOT the same as writing Character B x Character A. Especially for East Asian and Southeast Asian fans, people often list them in a power-dynamic related order. Whether you think that’s a good thing or not (I personally think it’s a silly but whatever, they can do them, it doesn't effect me) is irrelevant; you need to understand that if you tag every order of a ship, you might have people ??? you over it. (Yes, really. It’s happened to me.) And that doesn’t mean don’t do it! Just. You should know. Knowledge is power. Or something.

DON’T: tag ships that aren’t in your piece. I don’t care if Wangxian is the most popular ship in the fandom; if your piece doesn’t show Wangxian, people who like Wangxian don’t need to see it in the tags. You’re doing no one any favors. Often people will say “if your piece doesn’t feature a ship PROMINENTLY don’t include it,” but that one imo is a bit more flexible. It depends on what your work is “doing” with that ship. Which leads to…

Sharing Your Negative Opinions

Please. For the love of fucking god. Do NOT post hate in the main tags. Yes, it’s just your opinion. Yes, you are absolutely entitled to your opinion. But it’s fucking rude. People go to tags because they enjoy the thing being tagged. You’re just being a dick if you therefore use that tag to shit all over that thing.

Now, this is NOT to say “don’t post negative shit,” but rather more importantly: if you want to tag negative shit, find the tag that people use to tag that specific negative shit and use that tag instead. Like. if you hate Jiang Cheng from MDZS (you’re wrong and I will block you) you do you! But don’t tag your hate #jiang cheng. People follow #jiang cheng because they LOVE the angry grape. Instead, do a little tag research (see above on how to find tags for That Thing You Like, and yes it applies even if it’s “That Thing You Like to Hate”) and find out what tags people who Hate The Thing use. Often just “anti (thing)” is a good start, though commonly the biggest groups of haters/"popular" anti opinions will have a tag they favor that’s different (for example, “canon jiang cheng” and "grape hate" are the common anti-Jiang Cheng tags; “destiew” is a commonly used anti-Destiel tag, I’m sure there are loads more but those are the ones that spring to my mind after a decade on this hellsite).

Using an anti tag is a MUCH better way to handle your hate, anti-ness, negative opinions, etc. You can find other haters to wallow with, and everyone else (like me) who just want to enjoy our shit in peace can do so. And like, I’m personally very against antis, but I also absolutely respect the right of people to have negative opinions AND to share those negative opinions, which is why I’m explaining this. It really does help like-minded people come together, and also enables people who want to avoid the vitriol protect themselves. It’s a win-win.

Tagging Trigger Warnings and Other Warnings

Tagging triggers and other potentially challenging material (such as flashing images) is a courtesy. It’s not required, but it’s certainly polite. There are some standard rules (for example, don’t use “tw epilepsy” because it’ll show up on epilepsy-related searches which is the exact opposite of the point of tagging it; tag “tw flashing” or something similar) but there’s generally NOT a “one size fits all” tag system. Instead, most people just establish their own system and make it clear somewhere “this is the system I use” so people can blacklist. Alternatively, you can see what tags your mutuals are using, and use those. Alternatively, alternatively, people will sometimes put “please tag X tw” in their pinned posts or bios - though always remember that there are risks involved in publicly advertising what someone with bad intentions can do to hurt you!!!!

Standard trigger warning formats on Tumblr include: “tw thing,” “thing tw,” “thing,” “thing for ts,” “cw thing,” “thing cw.”

Note that tw - “trigger warning” - is usually used for things that are likely to be triggering (such as blood, gore, etc.) whereas cw - “content warning” - is often used more for things that some people may want to be aware of (such as flashing or depictions of food) but that isn’t necessarily a common “trigger” per se, especially in cases like food where even calling food a trigger can often itself be triggering for people who have are recovering from ED-related challenges.

Also as an aside, the “ts” is generally a sign that someone is a Tumblr Old, as it stands for “Tumblr Savior,” which is a blacklisting extension a lot of us used before Tumblr had built-in blacklisting features. So if you see “long post for ts” (which is when I see it most) it’s like seeing a fossil, a tag that’s become so standard for a type of post that a lot of people still use it even though the use of Tumblr Savior isn’t very common anymore (at least…I don’t think it is???)

When in doubt, if you want to respect people, listen to them - see how people are tagging The Thing you’re worried about, and follow those tagging conventions. Don’t reinvent the wheel if you don’t have to - someone who triggers to something will already have the most commonly used tags for it blacklisted (and may not follow you if you aren’t willing to also tag for it) - so you make the site more usable for everyone if you use “tw eye trauma” instead of “this is my personal eye trauma tw tag”.

Also also as another aside, don’t use n s f w. Don’t even type it in your posts. They’ll get buried. They’ll go where tumblr posts go to die, and none of us even know where that is, because they're that gone. They won’t appear in regular searches. They won’t be in tag searches. They won’t even be discoverable on your own blog. Yes it’s fucking annoying. Yes it makes it harder to avoid explicit material. But. Find another tag. “lemon” is a common one, as is “nsft” (not safe for tumblr).

Tagging Systems and Spoilers

For the most part, if anything has been out for a month or so, you should assume that no one will tag spoilers. Don’t get me wrong - a minority of people still will, definitely! - but if, for example, you’re in the first chapter of MDZS, and you don’t want MDZS spoilers…don’t go into the MDZS tags. Just don’t. You’ll see everything you don't want to see. (Unless like me you WANT to see spoilers, in which case HAVE AT.)

For fandoms that still have new content being released, spoiler tags are often determined by community consensus, and a lot of people will put up posts saying “this blog isn’t spoiler-free for Thing. Blacklist #spoilersforthething to avoid spoilers.” It’s generally fairly standard to have a spoiler tag be “#thing spoilers” or “#episodenumber spoilers.” When in doubt, yet again, look at what everyone else is doing and emulate that.

hoookay. 2.5 hours after I started writing this, I am finally done. I hope folks find it helpful, and hopefully I didn't miss anything obvious. Feel free to hmu with asks if you want to know more!

#unforth rambles #long post #no seriously like stupidly long post #tagging #tumblr tags #tagging on tumblr #resources #tutorials #hellsite (affectionate)#hellsite (derogatory)

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