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kaibutsushidousha · 1 year

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Kodaka's April Fool's tweets 2023

Neeheehee... Being told it's okay to lie makes me not want to lie. Just kidding! That was a lie!

Anyways, I hacked this account. Oh? Who am I? The supreme leader of a secret society of justice. Every day we do everything in our power to bring world peace!

What are you talking about? I'm perfectly alive! Don't know who you're mistaking me for, but I never died once in my life! After all, I'm a completely nonfictional individual who exists in the real world! I'm seriously alive, ok?

It's been years, so I'm a full-grown adult now. Yeah, I got a normal job as an idol singer, did you know? Uh-huh, in a duo with a robot I met in my school days. We're a small, obscure unit, so our selling point is how close and approachable we are to our few fans. I'm just in it to see the audience's happy faces. Money doesn't feed the heart.

Fiction is so worthless. It's like a dream you forget when you wake up. I think people who get crazy about fiction are stupid. But unlike it, I'm valuable. Because I'm a real person.

Keep this between us, but Oda Nobunaga, Toyotomi Hideyoshi, and all those other guys from the Sengoku Period weren't real. They're from ancient fiction that the later generations mistakenly believed to be real.

Robots don't have human rights, so you can do whatever you want with him. If you wanna tip the performers during the concert, toss a sack of coins at him as hard as you can. That's the fun part of our shows. Oh, me? I only take my tips in bills.

Welcome to the Supreme Leader of Justice's official Twitter account. There's only one way to achieve world peace! I need everyone to join this secret society of justice where I'm the supreme leader. The admission fee is only 100 thousand yen! You can get a 10% discount for each friend you recruit! Nee-hee-hee, invite everyone you know. For world peace!

I knew this really cringe guy in my school days, always yelling something or other about going to space. I came across him the other day lying down on the street, drunk on Strong Zero, with dead fish eyes mumbling that he will go to space. Great to see life's been good to him!

What? You can't afford the entrance fee for the secret society of justice? C'mon, just rob someone. It's for world peace, they forgive you eventually. Nee-hee-hee, everyone needs to work together to achieve world peace, one donation to me at a time!

I'm really not a fan of eating bugs. I had a friend who loved bugs in my school days, and the dude was the nicest guy ever. Never told a lie in his life. And you know how much I hate liars. But bugs taste so good.

Agh, I spent this whole liar day only telling the truth. Why am I such a contrarian?

Just kidding, that was a lie!

What exactly was a lie, you ask? What part of what I said was a lie? Why does it matter? Life's not about what's real and what's false, it's about what's fun and what isn't. Oh, that was a lie. I haven't done one of those in a long while.

Anyways, I'll be a character in Master Detective Archives: Rain Code, coming out this June 30th! Make sure to preorder it, for world peace. It's a delightful game, full of robots exploding, robots falling into smelting furnaces, and robots losing their personalities and living for revenge against humanity. Seeing all of you again after such a long time sure wasn't boring. Till next time. Buh-bye.

#kokichi ouma

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amiandthechaos · 6 years

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8th Year Group Chat

so i started wrting this the other day when i was a bit drunk and it’s silly and very long so forgive me

draco: okay so i created this chat because we need to talk about the elephant in the room

wayne has left the chat

pansy: what’s an elephant

blaise: are you kidding

ron: it’s like a hippogriff but with no wings or beak or claws and it’s fatter and it has a trunk

hermione: that’s the worst description of an elephant i’ve ever heard

theo: how many have you heard?

hermione: shut up

draco: it’s a muggle expression pansy for fuck’s sake

lavender: spit it out malfoy

millicent: lav love, draco doesn’t spit, he likes to swallow

draco: SHUT UP

dean: LOL

seamus: POWNED!

hermione: it’s supposed to be “pwned” which it’s actually supposed to be “owned” which doesn’t meake any sense to me? why would they own you when they insult you?

daphne: oh my god

ernie: are you sure you didn’t add me by accident? this seems like a slytherdor thing

hermione: ?

pansy: slytherdor?

padma: that’s what the rest of us call it when your houses get chummy

susan: which happens more than you’d think

blaise: we do not get “chummy” with the gryffindors

seamus: we hate each other so?

anthony: yeah, you “hate” each other so much you forget everyone else exists

hannah: last weekend, who were the only ones playing truth or dare until seven am after everyone else had gone to sleep?

hermione: ...

padma: malfoy, parkinson, zabini, bullstrode, potter, weasley, granger, finnigan, and brown

millicent: not true. me and lav went to bed WAY before all those losers

ron: hey!

ernie: they can’t help it, they have to impress each other every chance they get

dean: no we don’t!

theo:...yes we do. our houses are completely disfunctional and codependent

seamus: get bent, nott

theo: make me

seamus: is that a dare?

theo: see what i mean?

hermione: someone read the psychology books i suggested

blaise: yeah, thanks a fuckton granger, now he won’t stop analyzing everything we do

draco: everyone SHUT THE FUCK UP im trying to talk about something here!

theo: you should really work those anger issues

terry: is this about the dirty dishes in the sink because if so i agree, we need to talk about it

draco: no

neville: hey everyone!

gregory: i didn’t leave those dishes!

ron: literally no one said it was you

justin: had anyone finished slughorn’s essay? i could use the help

mandy: you can borrow mine tomorrow, but i should warn you that i did it at 3am and can’t remember if it’s good or bad

draco: THIS ISNT A STUDY CHAT YOU KNOB HEADS

lisa: *sigh* hurry up and tell us, some of us have things to do

draco: right

draco: we all have to share a common room now, which means we need some ground rules so we can get along

pansy: we have ground rules, granger made that very clear in the first official 8th year weekly assembly

pavarti: yeah, we all signed the contract

draco: but i think we need to add a new rule

michael: couldn’t you just have brought it up during the next weekly meeting?

draco: no, corner, i fucking couldn’t because this is urgent and needs to be said now

tracey: daphne, did you borrow my mascara again?

susan: you could have just texted granger about the new rule

draco: NO. EVERYONE NEEDS TO KNOW ABOUT THIS

theo: or, you just need to be the center of attention

ron: it’s definitely that

hermione: malfoy, would you just tell us already?

terry: i’d like to add a clause that enforces the ��keeping the dishes clean’ rule

hermione: noted

terry has left the chat

draco: people shouldn’t be able to walk around on their underpants in the common area

lisa: ?

daphne: oh my god

lavender: who does that?

seamus: i was extremely drunk and it only happened once!

dean: and i think everyone appreciated it

millicent: *gags*

ernie: weren’t you the one who convinced finnigan to remove his trousers?

millicent: ... why do you always remember everything?

draco: are you all fucking blind? this is about potter!

mandy has left the chat

neville: haha, good one malfoy

anthony: may i ask if this entire chat is an april fools joke of some kind?

blaise: draco’s entire life is a joke

gregory: *high five*

susan: malfoy, some of us have things to do

draco: for the past few days every time I go down in the mornings to make tea, potter's there without any trousers on!

pavarti: are you trying to tell us he was... naked?

draco: what?! no of course not!

rom: what's the big deal, we've all seen harry naked in the showers after a game

blaise: i must certainty haven't

lisa: neither have i

ron: well the ones who play quidditch have

hermione: i don't play quidditch and i've seen harry nude

pansy: that's because you're a pervert

neville: hermione's not a pervert!

theo: right, she's just secure in her sexuality and actually mature

padma: this is why no one likes you

blaise: yeah, because everybody loves ravenclaws

tracey: more like ravenpuffs

gregory: good one!

tracey: thanks greg

susan: malfoy i've seen harry every morning this week and never once was he naked

draco: I DIDNT SAY HE WAS NAKED

draco: he was in his underpants like the common room was some kind of french bouyeristic cabaret!

daphne: oh my god

daphne has left the chat

seamus: that... sounds amazing

seamus: can we do that?

pansy: no

lisa: no

ernie: no

millicent: if it's only the girls, yes

dean: don't worry babe, we'll do it in the gryffindor dormitories

neville: no

hermione: malfoy, harry wasn't in his underpants, he was wearing shorts

draco: what's the difference

anthony: are you kidding

anthony has left the chat

hannah: shorts go over your underpants

draco: but i could see his legs

tracey: so?

draco: I DONT WANT TO SEE POTTER'S LEGS

susan: so close your eyes for merlin's sake stop bugging everyone about it

padma: wow nott is right, malfoy has some serious anger issues

theo: oh, now you like me, patil?

padma: no

neville: that was kind of rude

ernie: see? slytherin and gryffindor always stick up for each other

michael: wait, harry isn't on this chat

draco: that's because we need to discuss this without him

susan: he's literally the only person that really needs to be in here

susan has left the chat

hermione: malfoy, we can't forbid people wearing shorts

draco: this is UNACCEPTABLE

draco: what's next? am i going to be forced to see potter shirtless just because it's hot outside?

hermione: ... i don't think so?

draco: are you saying he wouldn't do that?

draco: there's no risk of that happening?

justin: i need help with my dada homework, does anyone know where harry is? i don't care if he's wearing shorts

pansy: he's probably haunting draco's dreams

hermione: harry's sitting next to me

draco: WHAT

pavarti: oh plot twist

draco: has he been reading all of this?

hermione: no, though i did ask him if he's been walking around in his underwear which he found strange

ernie: topics of discussion for next ravenpuff meeting; new slogan, playlists for studying, and how to deal with slytherdor's sarcastic passive aggression

ernie: whoops wrong chat

seamus: ha-ha very funny macmillan

michael: they are secretly very worried that we do have meetings because they know we'd rule them if we wanted to

tracey: michael please, you would look prettier with your mouth shut

hannah: and all slytherins would look prettier with a hufflepuff on their arm but go off I guess

theo: a slytherpuff couple would have an interesting compatibility profile

blaise: then why don't you date one

theo: jealous?

dean: uh oh, trouble in paradise

dean: looks like we continue to be the best same-house couple @seamus

theo: shut it or i'll murder you in your sleep

draco: who has anger issues now?

blaise: that's my bf

ron: oi, I'm trying to see if I can defeat everyone in our year at chess, who haven't I played with?

justin has left the chat

ron: was it something i said?

millicent: you haven’t played me weasley, but that’s because i’ll destroy you

ron: you’re ON

lavender: i can’t decide if my ex and my current lover competing against each other is hot or creepy

pansy: hot

hannah: hot

lisa: hot

neville: a little creepy

draco: so how are we going to solve this potter thing? I think we all agree it's a BIG and rather disgusting problem

lisa: *eye roll*

padma: oh don't worry malfoy, we are all working very hard to ensure this gets sorted asap

draco: really?

draco: I mean... good.

draco: I think getting full access to potter's wardrobe would help

ron: i agree, i think malfoy deserves a place inside harry's closet

blaise: and vice versa

draco: what are you talking about potter's got terrible taste

lisa: and annoying too, he's got a taste for some terrible and annoying things

draco: exactly

hannah: wow you were right pansy, it's truly unbelievable

neville: and harry's even worse sometimes

dean: ugh yes, so frustrating

draco: what are you nitwits talking about?

ernie: oh, nothing really

ernie: except that we've been having another chat without you trying to work out a solution to this stupid problem

draco: what?

pavarti: @everybody NOW

lisa, millicent, lavender, ernie, blaise, michael, dean, seamus, hannah, tracey, pavarti, and neville and have left the chat

draco: WHAT

padma has added harry to the chat

padma: good luck malfoy!

padma has left the chat

gregory: oh shit are we doing this now?

gregory has left the chat

hermione: harry, malfoy here thought it was time you two had a private chat

pansy: and he thinks you've got nice legs

draco: PANSY

hermione: yes that too

hermione and pansy have left the chat

harry: what

ron: sorry mate

ron has left the chat

draco: ...

harry: so...

harry: I heard you have a problem with my shorts

draco: i do

draco: they're bloody distracting

harry: okay

harry: maybe if you weren't such a prick you'd be able to mind your own business

draco: shut up potter

draco: wanna go to the lake this weekend?

harry: ...okay?

draco: it's gonna be a hot day

draco: so

draco: just saying you should dress accordingly

harry: :)

theo: it's interesting that our year has a higher than average amount of non-heterosexual people. potter, what would you say has defined your sexuality the most? a) epigenetics, b) environment, c) upbringing

harry: what the fuck

draco: theo, fuck off

theo has left the chat

draco: :)

#look at this fucking mess #i had fun tho #drarry #drarry squad #also can we talk about #millicent x lavender #cause i think that'd me AMAZING #deamus #thlaise #there's a lot going on here im not gonna tag every sincle person #i love padma #and theo #oh how i love theo

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ppaia · 7 years

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Souls

Warnings: mentions of suicide Genre: fluff but mostly angst Pairing: Min Yoongi/reader Side note: italic is the narrator’s speaking Soulmate au -

Some say souls never leave earth. I never thought of that, in any case I never cared. But then I understood that they actually don’t…because I never did. After being around earth and humans and what? Non-dead nor-human souls I’ve come to understand what it seems to be the real afterlife. It seems that when you die, its only your body that vanishes, your soul stays glued to your planet and can’t go anywhere but that’s just until you meet your soulmate thats why its called it that way I guess? But what happens next? Well not a nice love story like most of us used to be told. If you get the pleasure to meet your soulmate you both stop being in that limbo between life and dead and come to life again through reincarnation but wait, you will have to go through shit to find each other in the new lifetime you got and then finally be happy. I guess that when you they say ‘enjoy this life’ was because they knew something awful would await. For me it’s been… I don’t know, ages? I’m still walking I don’t even know if I’m searching for someone, nevertheless I walk, and walk. No fixated destination. It is April,the calendar said so, 2119. Oh by the way, name’s Min Yoongi last time I checked I was 26 when I died and now I’m probably over 100? Maybe, maybe not? I’m trying to keep on writing this diary but I fail miserably because I forget about it after writing on it for 2 days or even just one. Life as a non-existent thing is… well boring kinda but also nice I guess. I get to scare people sometimes but it’s a lot of effort i have to put on so no. I found out one of my closest friend died in a car crash, haven’t seen him around. Probably will go out and find him very soon. Its May now, can’t believe that even if I have endless time I can’t keep up with such a stupid task as this one. To the point. I met a girl. Well not really, I saw her… from afar. I was out for a walk around an abandoned building I mean, I’m a ghost right? That’s where ghosts go. And she was there, she had some pinky big headphones on and I could hear the music just fine. She was crying. All of the sudden I felt like I could feel her sadness, as if it was my own. My chest felt heavy to the thought of her being this sad, so I ran away. June,time sure flies when you’re dead huh? Its Tuesday and I felt the need of going around the abandoned building, I didn’t know why but I did exactly know why. She was there again. Crying her heart out to some oldie song. She had red lipstick on, I got to see her ugly crying face and much to my surprise, it wasn’t ugly at all… but the tears wouldn’t stop and I wanted to help her. I guess this is the price a human pays for its sins right? I keep on thinking how would it be to touch her hand, when was the last time I felt someone else’s heartbeat? When was the last time I felt something? She was making me anxious but at the same time I liked ‘feeling’. I came to realize that we, limbo creatures, have no special needs. Just sleeping and no more. You can imagine why I brought that up, I’ve dreamt about her most of the days since meeting her. It’s July.It’s already July and I’ve seen her a total of 7 times. Number 8 was yesterday. And she saw me. Or so I think. I wasn’t careful enough I tripped over some wood and made a loud noise, she rapidly turned to see what was going on and her eyes met mine for a split of second, but again, I ran away. Am I running away from the fear of knowing this girl means something to me? August. Her name is Y/N. She is indeed my soulmate, but she doesn’t know. I know. I have to explain to her that. She’s not dead tho. But she can indeed see me. Yoongi had taken the habit of going to the abandoned building quite a lot. She wasn’t there all the time but most Tuesdays she would go. After the day their eyes met he felt the need to show himself to her. She saw him, at firsthand she thought she was insane because the pretty boy who tripped over wood had disappeared just like so before her eyes. On a Tuesday she went with something in mind, she would make him appear, maybe he was her guardian angel or something. - I saw you already, please show yourself. - she calmly said to no one in particular. He hesitated but the feeling of vulnerability when hearing her voice and the need to see her from up close were harder than his fear. So he did as she said. And boy was he shocked to the bone when standing so close to her. Gorgeous. He thought. - So you do can see me… - he said trying to break the ice. - I won’t lie to you, I’ve seen you around here a lot. Alone and with others. I was curious as to why you liked this place so much and then Every time I came around I couldn’t help but cry. I guess many souls have been wandering around this place. - He couldn’t say a single word, what was this girl? She was looking at him and looking everywhere while speaking and Yoongi thought of how amazing it would be to kiss her. - So you’re dead right? - I am… but you are not, how.. how is it possible for you to be seeing me? - Yoongi was lost of words, all he did was stare at her. - There must be a reason…- you’re my soulmate he thought, but couldn’t bring up the courage to tell her. September is here. Y/N is the most clever person I’ve ever met, dead or alive period. I haven’t told her about the whole soulmate deal yet. I want to do it soon. October.It’s weird to think people celebrate Halloween as the day the dead comes to earth and like we’re always here, hi. I don’t wanna be cheesy I know I’ll come and read this and cringe like never before but my time with her is always magical. After having no feelings at all this is all brand new to me, the bubbly feeling inside, the anxiousness I get whenever I’m going to see her. It pains me to be this cheesy but I would go life after life after life trying to find her and spend my days with her. Even though I’m dead and she’s not, I don’t want anything bad to happen to her. I came to know that she was always crying because of family and school problems. It made me really mad to not be able to do a single thing, but she told me she would handle it just fine. Eventually I’ll tell her about us being soulmates, I just don’t want to scare her. November is a nice time of the year, its almost ending but its not. I haven’t seen her cry for almost 4 weeks, at least not when we are together and I must say I’m proud of how she’s doing so well. I got to hear her singing, it made me feel complete, it felt so right I wanted to cry. I knew I wanted to spend my remaining lives with her. - Would you date me if you weren’t dead? - Yoongi choked on his non-existent saliva . She was so unpredictable sometimes. - Well… yes, you’re pretty…. I mean pretty interesting to being with. - Hey Yoongi do you have a favorite color? - I guess white? - Because you’re a ghost? - She chuckled while he rolled his eyes. - What about you, favorite color? - Brown - Brown? - he incredulously asked. - Brown. Just like the color of your eyes…. and everyone else I love. - They stared at each other for what it felt like years until both smiled like fools. They loved each other and both of them knew it. I don’t like December anymore. It doesn’t feel right anymore. The snow I can’t touch, the smells I used to like, a heartbeat that didn’t last. On the 19th she decided it was right to end her life. It was never known for me, her intentions I mean. She couldn’t handle it anymore, so she killed herself with a rope. A week before I was able to tell her all, about the soulmate thing I came to love. - Why did you do it?! - Yoongi screamed at the top of his lungs to the girl smiling before him. - I’m sorry love, I couldn’t take it anymore… - her eyes were sad even though she was smiling. She never felt like this before, she was finally free. - Does this mean we can finally find ourselves in another life? December ruined me. I was selfish to want her death to be natural, but all I wanted was for her to live life the fullest until her time came and we could start our journey to the other life. She told me she knew I was her soulmate, doesn’t know why but when she saw me she felt it. December came crushing down. Because it seems the soulmates thing doesn’t work when suicide is involved.

A/n: this is something I came up with today, I was thinking about Yoongi and then soulmates and well this came in mind. I’d be glad to write some more if you want to. Sorry its sad but that’s how I’m feeling right now. Thanks for reading

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dorothydelgadillo · 5 years

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The 8 Best Branded April Fools' Pranks of 2019

Having April Fools' Day on a Monday seems like, well, a cruel joke.

If you had a morning like I did, you sat down at your computer a bit bleary-eyed, took your first sip of coffee, and opened up the morning news feed to browse through a quick daily update.

To put it mildly, my scroll was weird. Brands were launching new lines aimed at pets, one company had nearly concluded its CEO was a robot, and tulip fields had found a way to (loudly) ask for more water.

Wait...what?!?

That’s right, April Fools' campaigns were out in full bloom.

Once the coffee kicked in, I was awake enough to appreciate the humor and the lengths to which my fellow marketers had gone. Some campaigns clearly worked while others left me cringing.

Here are some of the standouts:

1. Morning Brew: Fynance Fest

The Morning Brew newsletter introduced us to Fynance Fest, a reimagined conference aimed at elite millennial business leaders.

This “VIP experience” is set for August, with the promise of announcing the sessions, speakers, and top DJs as soon as May.

There were probably two camps of people who saw this: those who easily saw the Fyre Festival comparisons and started their day with a giggle, and those who tried to sign up as VIPs and book their private helicopter ride to the Hamptons.

The brilliance of Fynance Fest is in how fleshed out the prank was and in the reveal.

The newsletter announcement links to a fully build-out landing page that’s heavy on graphics and promises and light on actual content (you know, like the Fyre page itself).

The reveal has a payoff, too.

First, it’s obvious. It clearly admits the joke (along with promising us that our email wasn’t given to Ja Rule) and it provides social shares.

Then it goes a step more and includes a link to sign up for the actual newsletter. Super smart.

2. DigitalMarketer: Who Is Ryan Deiss

DigitalMarketer took a leap by announcing this morning that their CEO Ryan Deiss might not be exactly human or even exist at all.

This is another example of a campaign that was clearly thought out well in advance.

A landing page video dives into the “mystery” around who (or what) Deiss is and it’s really one to watch.

DigitalMarketer then reveals the gag at the end of the video and in the call-to-action (CTA) buttons on the landing page, all of which lead to a pop-up and prompt a sign up for a free account.

Both DigitalMarketer and Morning Brew stay consistent with their brands -- the joke is funny but weird enough for (most) people to not believe it right away but to follow the joke anyway.

3. The Daily Carnage: Monthly Invoice

Carney, on the other hand, took a big risk by sending its Daily Carnage newsletter subscribers an email receipt for a $49.99 monthly charge … for a newsletter that’s historically been free.

Their reveal appears on the receipt page itself, in lighter and much more subtle text:

And then again at the bottom of the email:

When someone clicks the “Account” button on the receipt, they’re taken to a landing page that brings them in on the joke and shows them the ubiquitous Rick-Roll.

There’s no call-to-action or next steps to take (other than to try to reduce your blood pressure from having opened a fake billing notice).

This prank really did leave me feeling punk’d, and not in a good way. The email subject line is an order number, so it does look like an actual invoice. Even though I knew it wasn’t real when I opened it (because my teammates were already talking about it before I had a chance to get scammed), it took me several reviews before I found the reveal language.

The risk of breaking with the brand and hiding the joke may end up costing Daily Carnage more than it was worth.

Yikes.

4. Google: Google Tulip

It’s no joke that Google goes all in on April Fools' (in fact, the folks at VentureBeat created a roundup of all the pranks Google is pulling this year).

Google Tulip is by far a 2019 highlight.

youtube

In this "case study" video, Google tells the story of how Google Tulip has created "a breakthrough in human-plant communication." If we ever do get to a point where plants can tell us when they need light and water (and when they want to be left alone), I'm in real trouble.

Google stepped up with a gag that fits within their line, is both believable and silly at the same time, and is refined down to the last detail.

Fake Products, Real Smiles

As always, certain brands announced new product lines that were sure to bring a smile (or an eye roll).

5. Owl Labs: Meeting Owl Jr.

Owl Labs killed it with Owl Jr., a product to promote conferencing technology for the next generation.

Not only does the landing page have a video, a feature set, and testimonials (Jonathan C. says, “I love my Meeting Owl Jr. Hey Mommy, is it nap time now?”), but the order page provides a 100% coupon.

Those who fill out the form (please don’t forget the code), actually receive a stuffed animal.

The OwlLabs team even called in reinforcements to make their campaign seem even more real. Here's how our team got in on the fun:

Forget Gen Z! With #MeetingOwlJr, we can think even FURTHER ahead to reach future customers. Thanks @OwlLabsInc! Get yours today while you can: https://t.co/p5S6yKIcsm pic.twitter.com/4RPSitice1

— IMPACT (@Impactbnd) April 1, 2019

6. Think Geek: Where’s Barb

Distributor of all things geeky, Think Geek teased Stranger Things fans with a Where’s Waldo-themed book called Where’s Barb.

Oh, how I wish this were real.

Alas, they reveal the joke when you try to add it to your cart. They do, however, follow up by providing links to other items you can actually buy.

7. Hasbro: Mr. Avo Head

Quick (and totally true) confession: I have a Mr. Potato Head collection.

That's why I was totally stunned to hear that Hasbro has announced he's being retired in favor of the millennial-themed Mr. Avo Head.

Holy guacamole! We’ve given Mr. Potato Head the sack and we're introducing his new hipster companion, Mr Avo Head! pic.twitter.com/Y9aRITCTd7

— Hasbro (@Hasbro) April 1, 2019

Still, I also love avocados, and this guy looks like he's up for some adventures, especially since he comes with a top knot and beard:

This is yet another example of playing with the brand while staying true to it. And as a toy company, Hasbro shouldn't take itself too seriously anyway. Well done, Hasbro!

8. Marine Layer: ML Pup & REI: Pet Ventures

Few of us can resist the call of the wild, and neither could Marine Layer with its ML Pup line.

Even though the Pup line doesn’t exist, Marine Layer does a nice job of transitioning to its kids line of clothing to target those with "fur babies."

REI also themed its April Fools' to our furry (and not exactly furry) friends with REI Pet Ventures.

From Glamping for Cats to Kayaking for Betta Fish, this offers “active adventures design with pets in mind.”

There’s nothing not to love about this, especially how tied in with the REI brand this joke is.

Be Ready for Next April Fools' Day!

As a marketer, it's fun to plan April Fools' campaigns, but the timing and the strategy can quickly get out of hand. Here are some things to keep in mind when you're planning for next year:

1. Start Prepping Now

The best thing marketers with a sense of humor can do to prep for next year, is to start planning now (or at least well in advance).

The campaigns that worked best and easily translate into smiles instead of confusion are those that feel real -- they have video, landing pages, offers, testimonials.

In other words, they have every element active digital campaigns have.

2. Stick with Your Brand

Successful joke campaigns also stay consistent with the brand. After all, they’re targeted to the same audience.

So, if your target market isn’t the whimsical type, then you might want to steer clear of this particular holiday.

If they are, keep your content clearly aligned with what you normally produce. That makes it believable, even if it’s not real.

3. Remember the Trust

April Fools' may be a time to pull a gag, but it’s not time to betray the trust your audience has in you the rest of the year. It’s ok to cause some confusion, but make sure your reveal is clear and that, once they learn you were kidding, they’re laughing with you.

Happy April Fools' Day, Everyone!

from Web Developers World https://www.impactbnd.com/blog/the-8-best-branded-april-fools-pranks-of-2019

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