i've long held a fascination with blaseball gamma 1 (the test circuit that was revealed on the website after it had finished running) because there's a whole lot about it that doesn't add up. if you compare the rosters in the last available gamelogs for teams to the rosters on the websites they don't match up - and i don't just mean "oh the static charges" i mean there are new players and reverbs that have happened that aren't recorded. it is a weird, messy circuit that we didn't get to see, and i care for it quite dearly.
(personally i've long held the theory that there was a third season of this circuit that we didn't get to see that led to additional weather and another round of charges. this is beside the point but i think if they ever do another IAB y'all should help me flood the question box asking about this. i want to know.)
one thing you Can see when looking at gamma 1 teams is that several of them have four pitchers. this is, obviously, not how blaseball works; teams should have five pitchers. some of them were charged, and we know some of these from feed messages. some of them are just missing.
i found some of them tonight.
i've been working on recreating the election results from gamma 1, season 1, and through that i've found three pitchers that i'm not sure people know about. i don't have their stats info, i don't have their performance records. but i found three players who were missing. those players are:
pedro greatlakes, miami dale
jamaal hardison, baltimore crabs
manuela byron, new york millennials
there are, per my best count, three teams with pitchers that are still missing from the record (firefighters, sunbeams, lift) and because of the quality of pitcher feed events i'm not sure they'll ever be found. and maybe this is actually old news and i'm out of touch. and maybe (definitely) i'm a bit of a sap. but i wanted to publish those names. because blaseball is over and gone, and this was a dead circuit in a dead world in a dead game. but there are still new things to find.
63 notes
·
View notes
Inside the Industry That Unmasks People At Scale
Tech companies have repeatedly reassured the public that trackers used to follow smartphone users through apps are anonymous or at least pseudonymous, not directly identifying the person using the phone. But what they don't mention is that an entire overlooked industry exists to purposefully and explicitly shatter that anonymity.
They do this by linking mobile advertising IDs (MAIDs) collected by apps to a person's full name, physical address, and other personal identifiable information (PII). Motherboard confirmed this by posing as a potential customer to a company that offers linking MAIDs to PII.
"If shady data brokers are selling this information, it makes a mockery of advertisers’ claims that the truckloads of data about Americans that they collect and sell is anonymous," Senator Ron Wyden told Motherboard in a statement.
Do you work at a company selling this kind of data? Do you otherwise have access to the data itself or documents related to it? We'd love to hear from you. Using a non-work phone or computer, you can contact Joseph Cox securely on Signal on +44 20 8133 5190, Wickr on josephcox, OTR chat on
[email protected], or email
[email protected].
"We have one of the largest repositories of current, fresh MAIDS<>PII in the USA," Brad Mack, CEO of data broker BIGDBM told us when we asked about the capabilities of the product while posing as a customer. "All BIGDBM USA data assets are connected to each other," Mack added, explaining that MAIDs are linked to full name, physical address, and their phone, email address, and IP address if available. The dataset also includes other information, "too numerous to list here," Mack wrote.
A MAID is a unique identifier a phone's operating system gives to its users' individual device. For Apple, that is the IDFA, which Apple has recently moved to largely phase out. For Google, that is the AAID, or Android Advertising ID. Apps often grab a user's MAID and provide that to a host of third parties. In one leaked dataset from a location tracking firm called Predicio previously obtained by Motherboard, the data included users of a Muslim prayer app's precise locations. That data was somewhat pseudonymized, because it didn't contain the specific users' name, but it did contain their MAID. Because of firms like BIGDBM, another company that buys the sort of data Predicio had could take that or similar data and attempt to unmask the people in the dataset simply by paying a fee.
A screenshot of FullContact's website offering the linking of mobile ad ids and other information.
"Anyone and everyone who has a phone and has installed an app that has ads, currently is at risk of being de-anonymized via unscrupulous companies," Zach Edwards, a researcher who has closely followed the supply chain of various sources of data, told Motherboard in an online chat. "There are significant risks for members of law enforcement, elected officials, members of the military and other high-risk individuals from foreign surveillance when data brokers are able to ingest data from the advertising bidstream," he added, referring to the process where some third parties obtain data on smartphone users via the placement of adverts.
This de-anonymization industry uses various terms to describe their product, including "identity resolution" and "identity graph." Other companies claiming to offer a similar service as BIGDBM include FullContact, which says it has 223 billion data points for the U.S., as well as profiles on over 275 million adults in the U.S.
"Our whole-person Identity Graph provides both personal and professional attributes of an individual, as well as online and offline identifiers," marketing material from FullContact available online reads, adding that can include names, addresses, social IDs, and MAIDs.
"MAIDs were built for the marketing and advertising community, and are tied to an individual mobile device, which makes them precise in identifying specific people," the material adds.
On a listing advertising its capability to link MAIDs to personal information, BIGDBM says "The BIGDBM Mobile file was developed from online providers, publishers and a variety of data feeds we currently obtain from a multitude of sources." That listing did not list the specific types of PII that BIGDBM offers, so Motherboard posed as a potential customer interested in sourcing such data for a stealth startup.
BIGDBM did not respond to multiple requests for comment. FullContact did not respond to a list of questions, including whether its MAIDs and PII is collected with consent, and what sort of protections FullContact has in place to stop abuse of its capability to unmask the person behind a MAID.
A screenshot of the emailed response from Brad Mack.
Edwards said that the existence of companies that explicitly link MAIDs to personal information may provide issues under privacy legislation.
"This real-world research proves that the current ad tech bid stream, which reveals mobile IDs within them, is a pseudonymous data flow, and therefore not-compliant with GDPR," Edwards told Motherboard in an online chat.
"It’s an anonymous identifier, but has been used extensively to report on user behaviour and enable marketing techniques like remarketing," a post on the website of the Internet Advertising Bureau (IAB), a trade group for the ad tech industry, reads, referring to MAIDs. The IAB acknowledged but ultimately did not respond to multiple requests for comment asking if it still believes that MAIDs are anonymous.
In April Apple launched iOS 14.5, which introduced sweeping changes to how apps can track phone users by making each app explicitly ask for permission to track them. That move has resulted in a dramatic dip in the amount of data available to third parties, with just 4 percent of U.S. users opting-in. Google said it plans to implement a similar opt-in measure broadly across the Android ecosystem in early 2022.
Apple and Google acknowledged requests for comment but did not provide a statement on whether they have a policy against companies unmasking the real people behind MAIDs.
Senator Wyden's statement added "I have serious concerns that Americans’ personal data is available to foreign governments that could use it to harm U.S. national security. That’s why I’ve proposed strong consumer privacy legislation, and a bill to prevent companies based in unfriendly foreign nations from purchasing Americans’ personal data."
Subscribe to our cybersecurity podcast, CYBER.
Inside the Industry That Unmasks People At Scale syndicated from https://triviaqaweb.wordpress.com/feed/
0 notes
Hey, indie (and small press) authors, want your book plugged for free? Then check this out! #indieauthor #indie #author #IARTG #selfpublishing #IABE #readingcommunity #WritingCommunity #BookTwitter #booklovers #authorlife
Hey, indie (and small press) authors, want your book plugged for free? Then check this out! #indieauthor #indie #author #IARTG #selfpublishing #IABE #readingcommunity #WritingCommunity #BookTwitter #booklovers #authorlife
Promo Opportunity Alert!!
WWBB is looking for heart-warming or funny fiction to plug.
We’re after something happy to take our minds off covid, the lockdown, Brexit, the elections or just 2020 in general.
So, if you have a book that wants plugging send me its link (here in the comments) and your Twitter handle (so you can be tagged). And that’s all I need: book link and Twitter handle.
View On WordPress
0 notes
https://ift.tt/2XYBtiS
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Do The Math
MediaMath is pursuing strategic options, including a potential sale, Digiday reports. MediaMath has more than $500 million in debt and investments to recoup, so it’s a tough sell. Retailers such as Walmart and Target might have the balance sheets, but not the appetite for a big DSP takeover. Google or Amazon would certainly be blocked on antitrust grounds. AT&T? Don’t think so. Oracle and Salesforce don’t have DSPs of their own ... because they’ve been vocally opposed to owning one. Zeta Global or The Trade Desk could make the deal, but wouldn’t pay the premium. Last year, MediaMath launched the SOURCE partnership with Rubicon Project and Telaria, which have since merged … into a possible acquirer? But Rubicon’s market cap is only $770 million, so that's a pretty unlikely scenario.
IAB GOTV
The IAB and IAB Tech Lab announced on Thursday that, in response to the protests over racial inequality and scenes of violence against citizens and the press, it will give all employees two days paid time off per month between now and Election Day, Nov. 3, to volunteer for a political campaign, party or cause they believe in. Read the release. Industry trade groups rarely publicize direct political action (they need to lobby regardless of who controls the legislative or executive branch). But the IAB isn’t mincing words. “The Interactive Advertising Bureau and the IAB Tech Lab share the fears of our diverse staff and membership that the democratic principles underlying the constitutional basis of republican government in the United States are under assault.”
EBay’s Trim New Look
EBay raised its 2020 revenue forecast as ecommerce sales remain high months into the COVID-19 crisis, according to an SEC filing on Thursday. In April and May, eBay added 6 million new or reactivated customers, Bloomberg reports. The company also said it’s exploring options for a sale of its classifieds business, having sold the ticketing company StubHub last November. The classifieds unit is the last of eBay’s outlier subsidiaries, after a years-long series of divestitures going back to Skype and PayPal. Investors think that a laser-focused approach to the online marketplace and ads – without extraneous revenue lines – will improve the overall business. EBay shares closed at an all-time high, after jumping more than 6% to more than $49 during the day.
New Waze To Buy
Waze, the Google-owned mapping app, lost 60% of its revenue at the peak of the pandemic in April. There’s just no getting around the fact that the number of miles driven by app users dropped by 71%. But Waze was able to bring back some ad budgets with new products that respond to coronavirus-specific business needs, Business Insider reports. For instance, Waze built a data dashboard for a fast food chain that shows local driving and shopping patterns, which can help businesses decide where and when to reopen locations. Another new offering called "Location Personality" ads allows businesses to display whether they’re accepting drive-through or curbside pickup sales. It’ll be interesting to see whether such products remain in use after the pandemic (and if Google continues to charge for those features or provides it as default info within the app UI).
But Wait, There’s More!
You’re Hired!
via AdExchanger: News and Views on Data...
0 notes