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#the brain fog has finally lifted more than I can recall in like 5 years
filet-o-feelings · 3 months
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allmightluver · 3 years
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First lines meme
Ooo! 😲 thank you for the tag @justanotherfoolhere !!
Rules: List the first lines of your last 20 stories (if you have less than 20 just list them all!) See if there are any patterns. Choose your favorite opening lines. Tag 10 authors!
I’m incredibly shy so if you would like to do this, I tag you!!
Ah I have some old stories from old fandoms (or side fandoms I should say), but as for MHA, most of my stories are just wips right now. I have approximately 5-6 stories in the works right now, however 3 are just thoughts yet, not written out, 1-2 are RP’s with another person that I’m not sure if I have the ability to share yet 😅, 1 is....extremely, well...NSFW 🙈 even the first line asfkgkka I’m not going to do that one, you’ll just have to read it on ao3 when it’s done 😖
However! I do have a massive story that’s been in the works for over a year now (atm it’s around 57,800 words), I’ve actually gotten stuck on it half way through and a friend is helping me by rping those parts with me. If anyone remembers from forever ago, I talked about writing a story about Toshinori actually becoming addicted to his painkillers, and overdosing during class, that’s this story. I have a good chunk of this written, so to make up for my lack of stories, I’ll post a few paragraphs of the beginning! (I hope that’s ok! 🙈)
((I should note, I don’t normally rp, the ones I’ve done are just with a close friend or two))
So, here’s a few paragraphs of what I’ve been calling “Painkiller” under the read more...
Eyelids sluggishly rise. Each blink seems to be getting slower and slower. And he’s still talking. How the soft furred mammal at the front of their table can speak for hours at a time without so much as a break is a superhuman feat. Of course, the principal isn’t human at all, which probably is how he can accomplish it.
Black eyes glance at the clock on the wall across from him. 1:50 p.m. This was supposed to be a short meeting. A quick briefing on the school’s protection and security upgrades. This is also the time to give feedback on how the procedures seem to be working. It had started during their lunch break at 12:30 p.m., and it’s still dragging on. Snipe as well as a few other teachers that have classes to teach at this time are absent, but the rest of the available staff are present.
Shota massages his eyelids, refraining from gritting his teeth against the stinging, and promptly tipping his head back to apply his eye drops. They’re almost gone, he’ll have to get a refill from Recovery Girl. Shota lowers his head once again, black locks falling back over his face.
He’s exhausted. A full night on patrol and then the morning teaching at UA. He’s done for the day after this, and all he wants is to sleep. He’ll still have to check in with Eri to be sure she’s been ok throughout the day, before he can collapse on his bed. 
Eri was still adjusting to living at UA, but seemed to be doing well so far. When he couldn’t be with her, she had another teacher or staff member watching her. Thankfully, there hasn’t been an instance with her quirk going out of control. Yet. He hopes to keep it that way. She’s just starting school, but slowly. She has a lot of learning in just living before she can worry much about academic intelligence. But Shota has no concerns of her being able to catch up to her age and grade level. Eri’s proven to be smarter than they’ve given her credit for. Perhaps wiser in some ways than a kid her age should have to be.
Shota usually teachers her in his spare time. His hero work has decreased due to his stacking responsibilities. Last night was the first in close to a month, and he can feel in his sore muscles that it’s been too long. Thankfully, he can rest tonight, but if Nezu didn’t hurry this conference up he’s going to be pulling another all-nighter. The temptation to pull out his sleeping bag and snooze in the chair he sits is becoming harder to resist.
Shota’s gaze moves across the room at the other occupants.
Mic sits to his right, closest to Nezu. The man’s listening, but one can see the bored expression on his face as he picks at his painted nails.
Midnight across the table seems a bit more focused. Her arms rest on her lap as she listens to the white animal, adding in her thoughts every now and then.
Cementoss and Ectoplasm sit next to her, both relatively silent.
Shota’s eyes flick to the chair next to his left before moving to the closed door at the room’s entrance.
Yagi had been here as well. A few minutes ago, he had politely excused himself from the room and had yet to reappear.
Maybe he made a break for it, Shota thinks with envy. Though he knows it’s a lie.
It wasn’t an uncommon occurrence for the Number One Hero to duck out of meetings and public places for short periods of time. No one questioned him on it, assuming he had business calls or the like. He was All Might after all, and surely a very busy man.
But now the Symbol of Peace is dead, and still the brief intermissions continue. In fact, they’re increasing in frequency. Shota has high doubts about the possibility of impromptu hero phone calls from the man’s agency, but doesn’t dwell on it.
Everyone, even All Might, has secrets. It isn’t Shota’s job to nose his way into everyone’s personal life.
His sore eyes blink in mild surprise when the door he had been focusing on slides open, and the man in his thoughts shyly stoops his head under the doorway to enter back into the room. Yagi closes the door again and takes his place beside Shota, moving quietly to attempt not to draw attention to himself. But it’s a wasted effort; whenever he’s present, all eyes immediately are drawn to him. Plus, it’s hard to ignore a 7 foot man.
Shota turns away, attempting to refocus on whatever their eccentric principal is speaking about.
For a while, the meeting draws on as usual, Nezu doing most of the talking and the other teachers providing input as they see fit. The way the conversation is leading, it seems like things are starting to wrap up. Finally. The last class of the day starts at 2:20 p.m. and that doesn’t leave much leeway room for any teachers that need prep time.
Shota leans back with a silent sigh through his nose, crossing his arms. The sooner this is over, the sooner he can go check on Eri back at the dorms, and the sooner he can crash. Thinking about anything other is too hard to concentrate on.
Through his sleepy fog, something moves in his peripheral vision. Instinctually looking over to his left, he notices the lanky man next to him has wilted in posture, much like a plant with no water. The haze in Shota’s brain clears only slightly, having something more interesting to observe.
Now actually taking the time to study the other, Shota notices the haphazard blonde mane looks messier than normal. Yagi’s long, sinewy hands are placed comfortably on his lap, though a subtle tremble is running through his frame. A sheen of sweat is starting to form above his brow. Though his eyes remain fixed on the principal, the unfocused haze in the cyan pools gives Shota the impression Yagi isn’t paying attention. The normally bright irises are dull and almost completely hidden in the surrounding black sclera.
He looks pale. Must be sick. Shota lets his attention drift back to Nezu. Toshinori Yagi is a grown adult; he can take care of himself. If he doesn’t feel well, he’ll go home. These thoughts stubbornly go through Shota’s mind just before another pushes itself in.
He remembers the tall man entering the teacher’s lounge only two days after the Kamino incident. Yagi had been completely wrapped in bandages, bruises and stitched up cuts littering his body, and one arm was in a sling. Everyone had expected him to still be in the hospital, and not back to UA for at least a week, maybe two.
Shota recalls the other teachers chastising the ex-hero and trying to convince him to go home, to rest. Yagi had politely smiled, one that made Shota’s teeth grind at the obvious artificial gesture. The smile didn’t reach his eyes, only present to soothe their worries.  But Yagi thanked them for their concern. Even then, their coworkers had tried to assist him in any way possible. He had always insisted he was fine, respectfully refusing their help. It became hard for their colleagues to accept when it was obvious the injured man was struggling with even the simplest tasks.
Recovery Girl had made frequent appearances, much to Yagi’s dismay. It was unfortunate his body couldn’t handle her quirk, and he had to heal naturally, so she made it her job to monitor him. She didn’t even try to deny she was only there to check in on him, to make sure he was behaving himself, at least to the miniscule level she could except from Toshinori. She was always disappointed, and expressed so outright. But she could do little to sway him in his own self-care habits, and he always waved her off with another deceptive smile.
If he had forced his straining, overworked, body to comply during that time, what’s stopping him from teaching his class in 15 minutes?
More movement next to him puts Shota’s thoughts on pause. Dark eyes flick over to the older man, being as inconspicuous about his spying as possible. With the black hair covering his face, most people probably can’t tell where he’s looking anyway, and he’s not moving his head at all.
One of Yagi’s arms slowly lifts to his face, resting his sharp elbow on the table. The large and scarred hand covers his mouth, baring his bony wrist and too-thin arm as his sleeve slides down a few inches. The pose might be meant to look like he’s simply resting his chin, gaze still locked on Nezu like he’s listening intently. But sitting this close to him, Shota can see how the tremors in his body have increased, sweat starting to run down the deep crevices of his face in tiny rivers. The glazed over look in those black eyes has been replaced by one subtly emitting a fight or flight expression.
Shota frowns. He’s gonna barf. The pro briefly wonders if he should use his capture weapon to grab the trash can in the corner of the room to prevent a mess on the carpet, or worse, the table.
Before he can act, Yagi’s chair abruptly slides backwards as the retired hero wrenches his body up, fumbles with the door handle, and rushes out of the room as quickly as his unstable limbs can carry him. He barely manages to slam the sliding door shut behind him before he’s out of everyone’s sight, the hasty squeaks of his shoes on the tile floor growing more and more distant.
Nezu pauses at the sudden outburst, all the room’s occupants staring at where All Might had disappeared. The feel of concern weighs heavily in the atmosphere.
Although Yagi had often left before, he always excused himself quietly or snuck away when the attention wasn’t on him. Something this dramatic has never happened.
-----
And we’ll leave it there for now! This is still a wip remember, so things may be changed here and there, but I hope this makes up for my lack of other stories!
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hollowcrovvn · 5 years
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The Ostensive Fumblings of Being Human (part 4)
Pairing: Connor x female!reader Rating: T  Summary: Set two months after the ending of Detroit: Become Human, androids are living in government created “pop-up” communities while efforts are being made to integrate them into society. You are a grad-student volunteer with the Detroit Crisis Response Unit (DCRU), working to help with relief efforts. 
Notes: Here are links to two articles I referenced regarding the Near Death Experience study and why we build androids in our image. 
Link one  Link two 
The Cadillac Place, for non-Michigan residents, is a very pretty building downtown that houses lots of state departments. I want to dot in more of the cities structures and histories, since I am a Michigan resident myself! My favorite building is the Book Tower.
(part 1) (part 2) (part 3) (part 4) (part 5) (part 6) (part 7) (ao3)
In 2017, scientists working out of Hadassah University in Jerusalem, concluded that your life does indeed pass before your eyes before death. Graduation, marriage, birthdays and all the things in between… but it wasn’t some mystical spiritual event. It simply was that when you die, the part of your brain responsible for storing memory is the last thing to go.
The study also found, in those last moments, time becomes intangible. Seconds become months, minutes become years. Everything that was ever you or would ever be you existing outside of the limits of time and space for one brief moment, before it all stopped.
When you started at DCRU, you had no enthusiasm, only resigned obedience to your need for health insurance and a dose of cautious fear. It was almost Christmas, barely a month having passed since the androids had won, for now, some resemblance to freedom. Laws take time to change, policies take time to create and meanwhile there were thousands of Androids suddenly conscious and displaced in a city that had, the day before November 11th, been on a population decline.
Employment rates skyrocketed as companies scrambled, desperate to put bodies where there were once android laborers and the people responded with a triumphant roar. Jobs? In Detroit? Any who were able bodied enough to take jobs did so and even if you weren’t, the companies didn’t exactly have room to be picky. There were still androids that were “asleep” as it was now being called, obedient and without freewill who continued to do as programmed. What happened to those androids was an entire other debate and one DCRU was not apart of.
Your first day you were ushered with three other grad students into a cramped claustrophobic modular building set up at the entrance of the construction site. Everywhere there were plain white blocks, the outlines of future homes. The three of you were quickly divided up and you in particular were set before a desk at the front of the room.
Miranda was as immaculate that day as she had been everyday since. She was human, that she assured you and confirmed multiple times a week with her constant order of a London Fog. The name called to mind a dreary, grey drink without personality, but the floral citrus scent of earl grey, darkened with a dash of black coffee seemed to you to match Miranda perfectly. She wore white silk blouses, pencil skirts and shiny black kitten heels. Under her desk however, she kept a pair of well worn steel toe boots which she often replaced her heels for when walking the site.
She was nearing fifty, but maintained her curly brown hair so not a single grey showed. She wore Coco Mademoiselle Classic. You would be lying if you said you didn’t have a tiny bit of a crush on her the first time you met.
“I won’t sugar coat it. We have a whole mess of volunteers because we pay. We have to pay. If we didn’t pay?” she threw up her hand, extending her fingers to symbolize “poof”, “Up in smoke. No one is going to thank you for your services here, especially not the androids, but you’re going to pick up a paycheck and in exchange you’ll do office work rather than haul frames and nails.”
She sipped her coffee, looking at you over pointed black cat eye frames.
“Can you take dictation?”
“Hell yeah.” you said, noting she lifted one sculpted eyebrow in passive judgement.
“I mean uh-- yes. Yeah I can do that.”
“Great. You start right now.”
Clearly, you weren’t dead, because if you were, you couldn’t imagine your last memories being of some article from twenty years ago or your first day at DCRU. That, and you hurt too much to be dead. Josh pushed himself off of you, falling onto his back. His arms were torn and showing inside where metallic parts moved and flashed. Thirium oozed from his neck, smelling heavily of something akin to ozone and cleaning solution. His mouth moved, but the sound was garbled and clipped. He grabbed his throat, panic shooting through his eyes.
“Your voice.” you said, finding your own raspy and pained as you inhaled a lungful of smoke.
He took his hand away and the thirium ooze had turned into a fountain.
“ Shit. ” you hissed, forcing yourself up though your entire body screamed with soreness. Your shoulder hurt so badly, why did it hurt so badly? You forced it out of your mind, clamping your hands around Josh’s neck to try and stop the flow of thirium. It stung the cuts on your hands, but you kept the pressure on.
“Don’t panic.” you said and Josh looked back at you with an expression that said, Are you joking?!
You whipped your head around, looking for someone, anyone and suddenly wishing you hadn’t. Some androids… the ones who had been on the stairs… were now in several places. You felt your gut twist, but swallowed back the sudden salty taste in your mouth.
You didn’t see Miranda anywhere.
“I need to stop the bleeding.” you told Josh, taking your hands away to try and get a better look at where the line was torn. It hurt to move your left arm, but you gritted through it.
He nodded, wincing. Could deviant’s feel pain too?
No time to ask. You, as carefully as you could, slid your fingertips into the slice on his throat and sought out the line that was pushing out thirium. Josh was shaking, but he didn’t stop you, not even when you found the line and forcefully squeezed it closed.
There were several chirps, static and then Josh’s voice modular stabilized.
“Is itttttttttt-- o-o-kay?.” he said, unnatural and robotic.
“I think it’s stopped. I think I have it stopped.” you assured him. His hand came up and you took it with your free one. He tried to shake his head.
“Y...yo-u-u-u.”
He was right to be concerned. You finally could feel now why your hands hurt so badly. Even under the blue stains of thirium, you could see blisters peeling back on your palms, bleeding slowly. When the blast hit, you had put your hands up just long enough to be burnt. Your shoulder felt dislocated. The rest, Josh had absorbed.
“It’s nothing. ” you told him, “Don’t talk. I don’t know if it will make it worse!”
All around you could hear the growing stampede of boots on concrete as the military presence rushed unto the scene. Coms were on, dispensing news that medical personnel and local police were on their way to assist. There was a man, dressed more like a civilian than military who pushed his way through the crowds. He saw you, or rather saw Josh, and sprinted towards you.
“What happened?” he said, more like an order than a conversation. You stammered, meeting his mismatched eyes.
“He pushed me out of the way.” you managed.
Josh had relaxed some, taking Markus’ hand in his own. You didn’t need any introductions to know the android next to you was the leader of Jericho.
“I’m holding the artery shut.” you said, not recalling whatever mechanic speak actually was used for this line, but not really caring anyway. Markus seemed to understand.
“It has to be closed,” Markus said, barely above a mutter as he fished through his pockets, “...or the thirium that goes to his biocomponents in his brain will seize.”
He produced a lighter.
“I can cauterize it. Move.”
You did so, pushing your hand out of the way so he could more easily see.
“I need you to pull the line up and then forward.”
You stared at him, flabbergasted, “What-- you mean like out of him?!”
“Yes.” Markus flicked the lighter open, “Do it.”
“Won’t it ignite?!” you said, but still began to slowly pull the torn line from Josh’s ripped skin. Josh’s eyes were fluttering, closing. You hoped silently he couldn’t feel any of it.
“Only what is exposed to air. But the other internal components should be somewhat fire resistant.”
“I’m not.”  you said, and Markus looked at you again, noting the absence of the signs. Carefully, he covered your hand with his free one.
“Show me where.”
You directed him, a faint spurt of thirium escaping as you switched places. Then, carefully, Markus singed the plastic with his lighter, the line becoming gummy and mold-able. The thirium on his hands hissed and went up in quick bursts of flame. He pressed the line together gently, making sure it was not entirely closed off internally.
Josh’s pulmonary responses were still jagged, but he opened his eyes.
“Diagnostics?” Markus said gently, stabilizing Josh as he sat up. In the distance you could hear the shriek of sirens.
“Bleeding contained. For now.” Josh said, voice still shaky but more like himself, “There are some other wounds. Debris. Where’s Simon?”
Oh fuck. Simon had been directly by the blast.
“North has him. It… it’s not great.” Markus said, Josh’s grip tightening. He looked at you, eyes full.
“Thank you. ” he said and you shook your head.
“No, no, thank you, Josh. You wouldn’t even-- you would have been fine if not for me.”
His other hand found yours and you didn’t even care that the squeeze sent shocks of pain up your arm. Markus left Josh in your care, helping his people who had been caught in the blast. Emergency personal vehicles began to arrive in droves. Fire trucks, police cars and ambulances being ushered through the fence line.
Markus stood from where he had crouched to check on another android, saw what he was looking for and moved towards it. It was Miranda, unconscious and lying at an unnatural angle. Medics descended upon her, so he stopped in his tracks just in time to note Simon as he limped into view, aided by who you recognized as North. Many other androids were injured, but the medics were seeing to the humans first, leaving them to be helped by only their fellows. Simon was missing both arms, one from the elbow down and the other from the wrist. His leg was blasted through and there were openings in his face casings.
“Markus, I’m sorry . I registered the bomb too late.” Simon said through gritted teeth. Instead of anger, Markus only embraced him, pressing his forehead to Simon’s as thirium stained his clothes.
“It’s not your fault... North, get him out of here. We need--”
Their conversation fell out of your ear shot as medics accosted you, directing you away from the scene and to a nearby ambulance. Standing you saw now the extent of the damage. The modular unit was all but destroyed on one half, pieces collapsing into the structure. Flames whipped in the dry cold air, devouring the wooden beams. There was heat though too, like standing too close to a bonfire in summer. It stung your eyes and your throat. There was no telling right now who had lived and who had died, but the crime was obvious. This was a terrorist attack. Smoke rose in giant columns from the structure, darkening the already cloudy day. Your clothes were soot streaked.
An EMT had put your shoulder back in place and set your arm in a sling. The moment the joint had slid back into place the pain vanished. He was asking you questions while blotting your hands clean of thirium with a gauze pad, mindful of the burns. Who is the president? What is your name?
“I’m fine.” was all you would say, letting them finish bandaging up the worst of the burns before you attempted to shrug off the shock blanket you’d been wrapped in and go back towards the carnage, “There are androids who might still be alive over there. You should find them!”
“We should really take you to get checked out at the hospital. You may have a concussion.” the EMT said, but did not try and stop you as you threw off the blanket and headed back towards the fire.
“I don’t need to. I decline medical treatment or whatever-the-hell you need me to say, now go help the other people !”
You moved passed them, heading to where Miranda was loaded onto a stretcher. She had a neck brace on and her glasses were missing. Her eyes were open, lips moving faintly as the head of security listened intently. Markus reluctantly left North and Simon, who were now being aided by the EMT you sent away. You wondered vaguely how one even gave First Aid to an android, but the situation seemed in hand.
You reached Miranda just in time for the EMT’s to load her into the ambulance, the security chief moving off and Markus turning with intent to address you.
“You’ve been promoted.” he said, with no mirth and a lot of disquiet. “... I’m sorry, what?”
“Assistant director of the DCRU, Miranda Stregga has just appointed you to handle this situation in her stead until the director can arrive back from overseas.”
At a loss for words did not even begin to cover it.
“I’m just an intern.” you said, “I get coffee. I--”
“Assist Miranda in her reporting and are present at all her meetings. You draft her correspondence and place orders through Cyberlife to gather parts and thirium. You are familiar with the position then, yes?”
“... yeah.”
“Then until a replacement arrives, you are the assistant director.” Markus sighed, something akin to pity in his eyes as you slowly processed the information.
“And as such, I advise you.” he crossed his arms behind his back, making his silhouette taunt and imposing, “Start an investigation into who did this to my people, or I will .”
Fan-fucking-tastic.
----
As it turned out, you were responsible for more of Miranda’s duties than you originally thought. She showed up, she said “yes” and she strong armed Cyberlife and government officials, but when it came down to the basic running of the office, you realize you were… you were doing a lot more than filing paperwork and grabbing coffee.
Right now, all they needed was that voice box. Someone with appointed authority to say “yes” and “no” and “get me a shipment of android parts and thirium right this fucking second.”
Which is what you did to the Cyberlife liaison without the pomp or circumstance he was used to. Cyberlife agreed to donate parts to the injured androids in this “time of crisis”.
Excellent. How considerate. Thank you so much . Had been your basic mechanic reaction. Exhausted and pained, somehow the day disappeared and once the figurative and literal fires were put out, you were adamant that you were going home and going to bed.
The EMT had warned you your arm would be sore for days and to keep activity to a minimum. But honestly, washing the soot and grime off was your first priority. The thirium had mostly evaporated, leaving just the faintest pale blue discoloration to your skin, turned sickly grayish from the ash. You decided to leave it alone, not wanting to scrub at your hands which were angry and sore. The EMT had given you burn dressings thin liners covered in a medical gel that you were to apply to the wounds before re-bandaging. He’d also given you a good dose of pain medication and warned you on any side effects you might experience as a result of thirium getting into your blood. The effects of that had been very interesting. You felt almost drunk for most of the day, buzzed even hours later.
Carefully slipping on a long t-shirt, you put your arm back into the sling and moved into your living room, quietly speaking, “TV on.”
The little screen on your wall lit up, the news already discussing the events as a pretty blonde woman spoke.
“An anonymous source indicate an explosion at the Detroit Crisis Response Unit emergency housing facility may have been the work of Android extremists. While tensions run high, many Androids have expressed their anger in the slow moving efforts of the United States government--”
Android extremists? Where did they get that source? You hoped it wasn’t someone from DCRU, quietly ordering, “Change channel.”
The TV did so, flipping to a program on how to “detox” from technology. Those kind of programs were becoming very popular, portraying the lack of android help as healthy and a “wake up call” to relearn home economics.
Speaking of which, cereal sounded delicious for dinner. You’d made it halfway through to your kitchenette when there was a chime at the door. Your eyes darted to the clock on the wall.
1:23 a.m.
You had reasons for why you were awake, but why would anyone else be at this hour?
“Display door feed.” you said out loud and the TV flickered and displayed the camera footage outside the apartment complex’s front door. Seeing the familiar face, you issued another command, “Open audio channel.”
You came to stand back in front of the screen, crossing your arms carefully.
“It’s a bit late for a home visit.” you said.
“You left the site of the accident without accepting medical attention or giving a statement.” Connor’s voice came from the other end, “That was a stupid decision.”
That was blunt and quick to set you on edge, but you were tired and not-tired all at the same time and were really not in the mood to debate your life choices. You made a mental note to find out whoever gave him your address.
“It’s one in the morning , Connor.”
He didn’t look impressed at all, the corner of his mouth turning down disapprovingly.
“Correct. If you’d done the responsible thing and cooperated with the EMTs I wouldn’t have to be out here at one in the morning when there are open reports of “terrorist” androids in the area.”
You frowned.
“The desk security has been looking at me quite suspiciously. He may feel the need to respond to my presence violently.”
“... are you manipulating me?”
“My scans read that he keeps a 12-gauge shotgun under the security station as a deterrent for criminals.”
Definitely manipulating, but he wasn’t wrong either. “Fine. Open front door.” you said, issuing the command and watching Connor immediately disappear from view of the screen.
“Hey-- wait, Connor! Ugh. Message security desk., the frustratingly gorgeous android is a guest of resident C-534. Allow entrance.”
You didn’t hear any shots coming from the video feed, so the message must have been received. You disconnected the TV from the front door footage and even the home news program was now showing helicopter footage of the explosion, narrating the events.
“Mute.” you told it, the sound cutting out.
Now you were going to have to put pants on. Which was easier said than done. By the time you had managed to slip on a pair of PJ shorts, there was a curt knock at the door.
You hurried out, went to turn the handle and-- stopped. Because oh yeah, you have first degree burns all over your palms, the pain of which is being barely contained by medication and the thirium that got into your bloodstream from Josh.
You used your elbow to hit the lock, flicking it down.
“It’s open!” you said, wondering back towards the couch to find the damn burn dressings.
“---, even with a security desk, you shouldn’t leave your doors unlocked.” Connor’s voice, usually such a delight to your ears, was slightlyannoying.
“Didn’t! Can’t do door handles. Got Freddie Kruger hands.”
The reference was lost on him, but upon watching you try to pick up the box from the first-aid kick with the backs of your hands, Connor quickly realized what you meant. He took the box from you and dropped it, taking your right wrist in his hand.
“H-hey. Watch it.”
His LED spun, eyes flicking up your hands to your wrists and to your injured shoulder. His eyes scanned everywhere then and you felt your cheeks heat up.
“You have minor traces of thirium toxicity in your blood.” he said, concern evident in his tone.
“Does that mean I’m high?” you said with a just-a-little-bit-in-shock-hysterical sounding giggle, and not in a good way.
“Marginally. Also, it may interrupt your usual menstrual cycle.”
“Oh. I’ve missed you.” you said, the sarcasm in every word so evident not even Connor would mistake it.
“The EMT gave you something?” he asked, clearly already scanning and locating the traces of Vicodin in abundance.
“Oh no. Leftovers from that broken ankle a few years back. Still got some kick.”
Connor gingerly took your forearm, directing you to sit down on the sofa. You wanted to argue, but at this point you were just glad for the distraction. Without asking, Connor took the burn dressings, peeling free one gel liner. Turning your palm up, he placed it on a particularly bad spot, smoothing it down with a feather light touch.
When it was settled in place, the relief was immediate. The lingering pain and tightness around your skin was soothed. He opened another packet and did the same to a burn on the heel of your palm. You took in a shaky breath, having your attention drawn to just how bad this could have all gone had Josh not-- had he---
“Josh almost died today.” you said, “Lots of other people did. And the EMTs were more worried about me.”
You swallowed hard, biting back tears.
“Because I’m a human, and they weren’t.”
You rubbed your nose with the back of your hand, adjusting the sling to reach.
“How’s that for a statement?” you said, giving a weak smile.
Connor's touch was just so heartrendingly  gentle , despite the constant yellow of his LED. This is what you had been afraid of when the EMT worked on you, that the moment someone treated you with an ounce of sympathy or kindness you’d fall apart. You couldn’t think about what happened, it was too fucking awful .
“Did you see who caused the explosion?” he asked, voice calm and quiet.
“No. Someone uh, someone broke in through the fence. Whoever did that probably… ya know. Set off that thing.”
“Who else was there at the time of the explosion? What else did you see?”
“ Connor ,” you said sharply, trying not to remember anything at all about what you saw, “.. do we have to do this right now? Can’t I just come to the DPD tomorrow?”
Yellow. Yellow. Flicker. Blue.
“Of course.” he said, letting his hand rest on your forearm since he could not very well hold your hand without causing pain.
“You need to sleep, ---.”
Your sigh rattled in your chest and you wanted so badly to do nothing more than to crumple into him and curl up. Hide in his arms and feel safe.
“I can’t. I’m scared that I’ll.. just keep seeing it. It’ll just keep running through my head.” you said, “I can still smell the smoke.”
It wasn’t even just that. You could still feel the sudden weightlessness, hear the explosion and taste the metal in the air. The sensations and sounds kept replaying over and over in the background noise of your mind and you knew the moment you laid down it would come to the forefront where you would be powerless to stop.
“I… was going to watch a movie.” you said, “I’ll be okay. I’ll eventually pass out and I’ll call my parents tomorrow and they’ll talk me down whatever ledge I get on. It’s late and I don’t want to keep you from getting home.”
“I am not able to rent an apartment with current laws. I have been residing at the DPD and sometimes with Hank.” Connor said, “Neither of which is important, because I’m not leaving you.”
“I… don’t have a charging station.” you said, at a loss for excuses.
“I’ll be fine.” Connor said, leaning up on his knee to tug a throw blanket free from the back of your couch. You would have taken it, but he instead unfurled it and tucked it around you. “Is that alright?”
You nodded. You were not going to cry. You were absolutely not crying.
He settled back, hands clasped together and resting in his lap. Even sitting, he seemed ready at any moment to receive a command. It must be a hard habit for an android to break.
“Open film playlist.” you said out loud, the screen displaying a row of digital movie posters, “You got a preference?”
“I would say no action, or horror.”
The screen adjusted, removing those genres from the selection.
“Can’t argue with that.” you said under your breath, “Okay then. Play Wall-E, 2008.”
“Appropriate.” Connor said, scoffing.
“I would have gone Terminator , but you said no action.”
You pulled your legs up under you, adjusting a nearby pillow so you could lean up against it. The blanket slipped up over your legs, but Connor’s hand was there before yours, pulling it back down snug over you.
“If you have to leave at some point--”
“I won’t.” he said before you could finish the thought. With his attention focused forward you took the opportunity to look at him, noting even in the pale light of the screen that his epidermis was dotted with freckles. You wondered quietly, why Cyberlife would design their androids with such loving detail if they did not want humans to feel affection for them. In school you had learned about Shintoism, a Japanese idea that all objects, living or not, had a “kami”, a spirit. How could we possibly design such beings, mold them in human images and not transfer into them our own spirits?
How could someone hurt them? How could someone plant a bomb in their homes?
You shut your eyes tight against the thought, which drew Connor’s attention to you. He must have sensed the spike of stress, because he shifted closer.
“Do you pick this film because I remind you of EVE?” he asked, an attempt to take your thoughts out of the dark places your mind kept constructing.
“No.” you mumbled, thirium working its way through your system again and making your eyes heavy, “Wall-E. Because you collect garbage people.”
“Hank isn’t that bad.” he said and through your half closed eyes you could see that smile, turned towards you. Kind. He was kind, but there were times when you swore you saw something sad in those eyes, something veiled with anger, veiled with that temper he said he had.
“Lonely.” you said, his smile fading and leaving his eyes, “Wall-E woke up and then he was lonely because he was the only one.”
You turned your cheek into the pillow, watching the scene play out as the small robot held its own hand, the black and white film shining in its eyes.
“I think Hank was wrong. You don’t need to meet “people”. You need to meet other androids.”
Connor’s jaw worked, bringing his leg up to balance on his knee. He threw an arm over the back of the couch too, sating some need to be moving. He found his coin, smoothing his thumb over the bust of Washington on its front in circles.
He didn’t say anything and soon enough you fell asleep.
When the film was over, he quietly asked the monitor to replay.
You woke up on your still made bed, wrapped in the throw blanket from the sofa. You searched your memory for a moment, trying to recall how you got there and came up with nothing. The door to your room was closed, but through it you could hear the faint sounds of multiple people.
The sun was shining brightly, reflecting off the snow outside and covering your room in its rays. It was strange, normally in the morning your entire apartment was pitch black…
Your heart sped with adrenaline, flipping over and looking at your clock with growing dread.
It was already afternoon.
“Oh my god.” you whispered in horror, rushing to put your feet on the floor and finding the entire room shifted abruptly when you did. Your head throbbed as if you were recovering from the worst hangover of your life and your arm was so tender you gasped when just the act of standing sent a shock to the joint.
Your sling was still on, but looser. You re-tightened it as you stumbled out into the living room, hair messy and disheveled as your eyes fell on--- Connor. Sitting with his jacket off, tie undone and his shirt half unbuttoned on your sofa.
It wasn’t as if you didn’t appreciate the image, but that he was still here was a bit of a shock. Gregory Peck’s baritone drew your eyes to the screen. He was watching To Kill a Mockingbird.
“Good morning.” he said, attention redirecting, “Your office called.” he continued, as if this was the most normal thing in the world, “The housing site is on lock down until further notice and you are to report to the Cadillac Place once you are fit to return to work. They advise you make time to give a statement to the DPD as well. Due to a lack of resources available by the FBI at this time, they are having the DPD assist with this case.”
There was a lot to unpack there, but first things first.
“You answered my phone?!”
“You did allow me to synchronize to your device.” Connor said, “You have several unread messages, but I didn’t open them.”
“Good! Jesus, Connor, when I let you sync to my phone it was for books.”  
He was acting so nonchalant, you did not expect the harshness of your tone to get much of a reaction. His LED flashed, directing the movie to pause. He sat up on the edge of the sofa, clasping his hands together.
“I apologize… I didn’t want to wake you. I realize it was an overstep, but I was concerned you would want to return to work as soon as you woke up.”
“That’s my choice.” you said, granted, you really didn’t want to go in and were feeling fairly relieved right now. That was hardly the point though. Connor seemed to be processing the statement, frowning faintly.
“Yes… that objective did cross my mind.”
But since I’m deviant and can make my own choices, I chose not to watch you make a stupid ass decision -- your mind silently finished for him.
“Connor.” you said sternly, “You’re a good friend, but I’m a big girl. And speaking of ‘work’, how is it you aren’t there?”
Whatever delight he’d taken in being referred to as a friend didn’t diminish at all by your question.
“I took “personal” leave. We have not yet been officially assigned to this case, so I felt your well being took priority for now.”
That caught your attention, the assigning of the case , not the other bit. Well-- a little the other bit.
“Will you and Hank be assigned?” you asked, heading into the kitchen to find a pot of coffee suspiciously full. Weren’t you out of it? There was creamer in the fridge too.
“There is a likely probability. We have worked with the FBI on android cases previously and my skill set is highly valued since I am the only RK800 model in Detroit.”
It hadn’t occurred to your before, but it made sense there would be more of him. Androids were mass produced.
“You have brothers outside of Detroit?” you asked, simplifying.
Connor’s eyes widened, his brows turning up in surprise. His LED flickered only once.
“I had not thought of it that way.” he said, “But it is an interesting metaphor, if not overly simplified. Yes. There are approximately fifty-one other active RK800 models in the United States, stationed at various central police departments in each capital.”
“So there is an RK800 in Lansing?” you asked, pouring yourself a cup of coffee and mixing the creamer.
“Correct. Based on the files available to me, I am the only model to have “deviated”.” he paused, voice modular softening, “Thirty-eight models have been decommissioned or destroyed since November 11th.”
The gravity of that statement was stifling.
Lucky thirteen , you thought, knowing better than to speak it allowed as the “joke” was hardly appropriate.
Connor froze, LED whirling for a moment and then he stood, fingers quickly redoing up the buttons of his shirt. He picked up the shoulder harness that held his gun and his jacket.
“I’m on my way.” he said to the air, “She is stable, yes.”
He paused, mouthing silently to you the word Hank.
“I’m sure she’d be delighted to hear you are thankful for that.” he paused, “Yes, she is here.”
He adjusted the gun harness, pulling his jacket over his shirt with mechanical efficiency. He looked around for his tie and found you had crossed the room and picked it up. It was strange not being able to hear another voice through the "receiver" but given that the call was coming from inside Connor's head that seemed impossible.
“Lieutenant Anderson would like to know if you could schedule time for tomorrow morning to visit the station and provide a statement.” Connor relayed, eyes caught on the sight of you, tugging his tie around your neck and with practiced fingers, forming the fabric into a knot.
“That should be okay…” you said, focused. You slipped the tie off and Connor inclined his head so you could reach to put it over his neck, smoothing the knot into place. You let your hand slide down the tie and consequently, him . The thrumming of his thirium pump was faint, but you swore you could feel it when your palm traced over the center of his chest. Quickly, you smoothed his shoulders, though they hardly required it, trying to appear as business like as possible.
“10 a.m. okay?”
Connor snapped out of his silence, “Yes. That is fine.”
“Tell Hank it’s a date.” you said, returning to the kitchen to pick up your mug, “You heading in?”
“Yes. There has been an update.” he paused, “I am not at liberty to discuss it further at this time, however.”
That was reasonable you guessed.
“Do you know where they took Miranda? Ms. Stregga? Or Josh and Simon from Jericho?”
His LED flashed a bit longer than usual. “Ms. Stregga is in the ICU at Wayne State University, Detroit Medical Center. They are not allowing visitors at this time. The androids harmed in the explosion are being treated at a repurposed Cyberlife supply facility. I can upload you the address.”
Your phone chimed.
“Do you intend to visit?” he asked, somehow more cautious than curious in his tone.
“I want to see how Josh is doing...He was hurt very badly. Least I can do is go and make sure Cyberlife is providing everything he needs.”
“Is he your friend as well?” Connor asked again, not so much just cautious but tense even, “Like me?”
“Yeah, of course.” you said, not wanting him to think you thought any less of Josh or any Jericho android, “Josh was a professor before he deviated, so we have a lot in common. He’s really smart and so-- understanding . If the guy was anymore empathetic he’d be a martyr.”
Connor took this in, expressionless.
“Maybe you two could talk?” you offered.
“Perhaps. We are acquainted.” Connor said, and then seemed to think better of saying more.
“Hank will be waiting for me.” his words were almost a mutter, the way you did when you were hiding something. He crossed the room, taking a moment to reach out and adjust your sling so that it was more snug against your chest.
“ Try to take it easy?” he said, tilting his head to force you to actually meet his eyes, which you had adverted hoping he wouldn’t notice how warm you were getting when he was so close.
“I don’t know, Connor. Might need another movie night.” you said, trying to repress the smile that crept up at the corner of your lips.
“Perhaps Josh would also like that.” Connor countered and you rose an eyebrow at him. His expression gave away nothing.
“Maybe... once he is better. But for now, um-- feel free to drop by whenever.” you said with a noncommittal wave of your hand.
“Rather let you come hang out here than be stuck with Hank all the time.”
Now he smiled, just a small one right where you were trying to keep one from appearing. Everything seemed to just… pause. All the worries and the events of the past day were faint and you felt like there was something more to be said or to do, but you didn’t know what.
So gently, carefully, you touched his arm and standing up on your toes you brushed your lips over his cheek and stepped back.
“Thank you, Connor. For-- last night. I… I’m glad I wasn’t alone.”
You risked a quick look up at him, noting his usually brown eyes looked nearly black in the low light.
Bedroom eyes. Your mind offered, much to your embarrassment. You moved quickly around Connor, heading to the door which you opened politely.
“Haaaave a good day.” you said, slipping oh-so-easily into absolute fuckin’ dork mode. Connor had this look on his face that could only be described as dreamy as he passed by you.
“I’d like to watch more films regarding the Civil Rights Movement. And maybe we can talk about The Prince as well. I have many opinions.” he said, stepping barely into the hall.
“Okay… yeah. Sure, I’ll get a playlist together.” you said, leaning into the frame.
Markus Christ, someone has to go.
“See you tomorrow. I’ll.. try to work on remembering everything I can.”
Connor nodded, “If possible, write down the details. While they are still fresh. Also, call your mother. She just left another voicemail.” Before you could protest that he was still fuckin’ sync’d to your phone, the android turned and disappeared around the corner.
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joejstrickl · 4 years
Text
How to Name Your Business
I’ll always cherish the time when I adopted my pup, Opie. I spent countless hours scavenging through lists of baby names and blog articles. (I know you may be rolling your eyes, but I’m not joking! Her name needed to be perfect, because she is!)
Eventually, after many many lists of names I decided on Ophelia, or Opie for short. To this day, when I tell people her name they always ask where I got it from: The Lumineers song? Shakespeare fan?
Your name is your legacy, it should spark conversation — or at least have a story behind it.
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. A great name will make your business stand out. It helps potential customers connect with your company faster, and it forms relationships faster. Your business name creates an image for your consumers, and it will establish your identity for the long haul.
Here are my suggestions for getting started naming your business.
1. What Do You Want Your Business Name to Embody?
Naming your business is one of the most important steps you’ll take to launch your brand. And it’s not easy. Sometimes it’s actually not fun at all. It’s hard to come up with a word or phrase that defines your business and what it does — a name that will stick in customers’ minds and stand out from the competition. A name that no one else has declared as their own.
To start the journey, look internally. What are your business’s core values? Trustworthiness? Reliability? Quality work? Customer loyalty? When you know what your business stands for, you can identify what your name must embody.
2. Start the Fun of Brainstorming Names!
Epic names — like Amazon, Apple, Nike and Coca-Cola — often use stunning visuals to trigger your gut instincts and to develop feelings of nostalgia.
Virgin is one of the most recognizable brand names in the world. Founder Richard Branson explained, “One night some friends and I were chatting over a few drinks and decided to call our group Virgin, as we were all new to business. The name stuck and had a certain ring to it.”
Does that mean your business name will be thought up one of the nights you’re lying awake, head spinning after a few too many glasses of chardonnay? Not a chance! Brainstorming is going to take hours — more commonly days. Especially if you don’t have an effective naming process.
If you want to take the pain away from naming your business, pick up a copy of Brand New Name. It is a proven, step-by-step process to create an unforgettable brand name:
Plan: Define how you will create a brilliant name.
Sprint: Generate lots of potential names.
Select: Test and select the right name.
In the Sprint, you will get a series of exercises that guide you to brainstorm and come up with lots of potential names. But you can get started today.
Get out a blank sheet of paper and a pen. Use a timer on your phone or find a song that’s about five minutes long. Set the timer, press play, and write down every naming idea you have for the next five minutes.
Your goal? Fill up that sheet of paper.
Let the ideas flow when you are brainstorming. No idea is a bad idea!
3. Is Your Name Memorable? It Better Be!
When I started my blog I had such a hard time deciding on a name. I spent countless hours brainstorming and still had a list of over twenty names. I called my best friend one afternoon and gave her my top five. Every single one was nixed because it was too cutesy or too abstract.
My friend eventually said, “Why don’t you name your blog after what you preach?”
All of a sudden the fog lifted, I scribbled on my sheet of paper and snapped a picture of it: “BeBelle Be You!!!” It was so obvious!
The companies you admire typically have names that are short, simple, easy to write and easy to remember — like Adidas, and Lexus.
This is a problem for most small businesses, because word-of-mouth advertising is one of the best forms of marketing. If your customers can’t remember your name, can’t spell it, or can’t properly pronounce it for others, it will make it difficult for them to promote your business.
Two questions you can ask to qualify if your name fits:
Is it memorable? Will it carry you through the next ten to thirty years?
Is it easy to spell? People really don’t like to feel stupid.
I can only imagine how much business companies lose because their consumers can’t find the website or remember how to spell the business name.
4. Can You Own the Name?
What makes naming your business so hard isn’t coming up with interesting names, but finding available ones. We are experiencing a naming drought!
As you get started with naming your project, here are a few more things to consider:
Can you get the trademark? You can’t use a name if someone else already owns the trademark. Protecting your name is important, and being forced to rebrand a name can be a huge burden.
Is the domain available?
Do you need a .com domain or is there another domain extension that is a better fit?
5. Can Your Name Grow with Your Business?
Jeff Bezos, founder and CEO of Amazon, is a genius when it comes to naming. When Amazon first hit the market, its purpose was to sell books online. So, why use the name “Amazon?” When you think of the Amazon, what comes to mind? The largest river in the world? What on earth does that have to do with books?
What if Bezos had used a generic name, like “Books on Books on Books?” Would it have been as successful? Probably not.
Do your products or services need to be included in your business name?
Johnson’s Landfill
Greg’s Fitness
These straightforward business names immediately alert potential customers to the type of products or services you offer, but do they leave room for growth?
Think about where you see your business in five or ten years. Will the name you have in mind still work if you expand your product line or service area?
6. Can You Describe Your Business Without Losing the Interest of Potential Clients?
Generic words make it very difficult to differentiate your company from your competitors. For example, my media studies professor from college started her personal shopping business in the early 2000’s. Back then there was only one other competitor in her area, so she didn’t think her business name mattered.
Her favorite brand was Chanel, so she named the business, “Chanel’s Closet.” Super creative? Questionable. Limiting? 100%!
Now “Chanel’s Closet” has grown into one of the top companies in the state. She even buys inventory from local stores and sells it at a reduced price in her stores instead of always shopping unique retail pieces. This is challenging, because she has outgrown her business name.
As a result, she has two websites geared towards her different business models: services and product sales. In this case, her generic name doesn’t help define what her company is all about and hasn’t grown with her.
There are exceptions to this rule, but it’s something to keep in mind.
7. Can a Seven Year Old pronounce Your Name and Find Your business online?
Branding and naming expert, Jeremy Miller says that the best business names are simple! He writes in Brand New Name, “Simple names are more successful… If a name is easier to remember and easier to say, we’re more likely to use the brand.”
A good business name is easy for customers to find and type online.
Think of the car brand Acura. Although the word is an invented word, it expresses that their engineering is accurate and therefore trustworthy. It gives you an indication of what the cars are like.
Having a creative or outside-of-the-box name seems fun — in theory — but if your audience can’t recall, say or spell it, you’re in trouble. So it might be smarter to take a more straightforward approach if you’re working with a smaller budget.
8. Work with Others to Test Your Names, but Make Sure the Final Decision Is Yours
Involve friends, family, employees, and customers when selecting a name for your business. Co-creation makes the process fun, but you need a leader.
To involve others in the selection process of naming a business, pick a small group of people who understand you and your business. (And pick a mix of right-brain types and left-brain types for variety). Bonus points if the group includes your potential customer base, because they will be your real-life audience.
If you aren’t able to approach potential customers, ask your group to pretend they fit the mold of your customers. Paint a picture for them, so they can empathize and envision themselves as prospective buyers of your products and services.
Share the names with them, and ask them questions like:
What feeling does the name evoke?
Is it easily recognizable or easy to remember and type?
Does it create an instant impression?
Tip: If you’re looking for a guide, Brand New Name can guide you and your team to the finish the line with the 5-Day Naming Sprint.
Here are some of my bonus tips for naming your business:
Don’t pick your name based on current trends. Be unique and choose something with longevity.
Check for domain availability. Once you’ve figured out how to name a business, head on over to your favorite domain registrar and snag your domain name.
Be sure to have a few backup names. It’s possible, and even likely, someone else might have already had the same idea.
Research your business name and confirm its availability. A poorly researched business name could cost you in more ways than one. Be mindful of trademark infringement and copyright laws.
Your business is your baby, and you want to set it up for success.
Have a question? We’re here and happy to chat!
You're reading How to Name Your Business by Sarah Young, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.
0 notes
glenmenlow · 4 years
Text
How to Name Your Business
I’ll always cherish the time when I adopted my pup, Opie. I spent countless hours scavenging through lists of baby names and blog articles. (I know you may be rolling your eyes, but I’m not joking! Her name needed to be perfect, because she is!)
Eventually, after many many lists of names I decided on Ophelia, or Opie for short. To this day, when I tell people her name they always ask where I got it from: The Lumineers song? Shakespeare fan?
Your name is your legacy, it should spark conversation — or at least have a story behind it.
If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. A great name will make your business stand out. It helps potential customers connect with your company faster, and it forms relationships faster. Your business name creates an image for your consumers, and it will establish your identity for the long haul.
Here are my suggestions for getting started naming your business.
1. What Do You Want Your Business Name to Embody?
Naming your business is one of the most important steps you’ll take to launch your brand. And it’s not easy. Sometimes it’s actually not fun at all. It’s hard to come up with a word or phrase that defines your business and what it does — a name that will stick in customers’ minds and stand out from the competition. A name that no one else has declared as their own.
To start the journey, look internally. What are your business’s core values? Trustworthiness? Reliability? Quality work? Customer loyalty? When you know what your business stands for, you can identify what your name must embody.
2. Start the Fun of Brainstorming Names!
Epic names — like Amazon, Apple, Nike and Coca-Cola — often use stunning visuals to trigger your gut instincts and to develop feelings of nostalgia.
Virgin is one of the most recognizable brand names in the world. Founder Richard Branson explained, “One night some friends and I were chatting over a few drinks and decided to call our group Virgin, as we were all new to business. The name stuck and had a certain ring to it.”
Does that mean your business name will be thought up one of the nights you’re lying awake, head spinning after a few too many glasses of chardonnay? Not a chance! Brainstorming is going to take hours — more commonly days. Especially if you don’t have an effective naming process.
If you want to take the pain away from naming your business, pick up a copy of Brand New Name. It is a proven, step-by-step process to create an unforgettable brand name:
Plan: Define how you will create a brilliant name.
Sprint: Generate lots of potential names.
Select: Test and select the right name.
In the Sprint, you will get a series of exercises that guide you to brainstorm and come up with lots of potential names. But you can get started today.
Get out a blank sheet of paper and a pen. Use a timer on your phone or find a song that’s about five minutes long. Set the timer, press play, and write down every naming idea you have for the next five minutes.
Your goal? Fill up that sheet of paper.
Let the ideas flow when you are brainstorming. No idea is a bad idea!
3. Is Your Name Memorable? It Better Be!
When I started my blog I had such a hard time deciding on a name. I spent countless hours brainstorming and still had a list of over twenty names. I called my best friend one afternoon and gave her my top five. Every single one was nixed because it was too cutesy or too abstract.
My friend eventually said, “Why don’t you name your blog after what you preach?”
All of a sudden the fog lifted, I scribbled on my sheet of paper and snapped a picture of it: “BeBelle Be You!!!” It was so obvious!
The companies you admire typically have names that are short, simple, easy to write and easy to remember — like Adidas, and Lexus.
This is a problem for most small businesses, because word-of-mouth advertising is one of the best forms of marketing. If your customers can’t remember your name, can’t spell it, or can’t properly pronounce it for others, it will make it difficult for them to promote your business.
Two questions you can ask to qualify if your name fits:
Is it memorable? Will it carry you through the next ten to thirty years?
Is it easy to spell? People really don’t like to feel stupid.
I can only imagine how much business companies lose because their consumers can’t find the website or remember how to spell the business name.
4. Can You Own the Name?
What makes naming your business so hard isn’t coming up with interesting names, but finding available ones. We are experiencing a naming drought!
As you get started with naming your project, here are a few more things to consider:
Can you get the trademark? You can’t use a name if someone else already owns the trademark. Protecting your name is important, and being forced to rebrand a name can be a huge burden.
Is the domain available?
Do you need a .com domain or is there another domain extension that is a better fit?
5. Can Your Name Grow with Your Business?
Jeff Bezos, founder and CEO of Amazon, is a genius when it comes to naming. When Amazon first hit the market, its purpose was to sell books online. So, why use the name “Amazon?” When you think of the Amazon, what comes to mind? The largest river in the world? What on earth does that have to do with books?
What if Bezos had used a generic name, like “Books on Books on Books?” Would it have been as successful? Probably not.
Do your products or services need to be included in your business name?
Johnson’s Landfill
Greg’s Fitness
These straightforward business names immediately alert potential customers to the type of products or services you offer, but do they leave room for growth?
Think about where you see your business in five or ten years. Will the name you have in mind still work if you expand your product line or service area?
6. Can You Describe Your Business Without Losing the Interest of Potential Clients?
Generic words make it very difficult to differentiate your company from your competitors. For example, my media studies professor from college started her personal shopping business in the early 2000’s. Back then there was only one other competitor in her area, so she didn’t think her business name mattered.
Her favorite brand was Chanel, so she named the business, “Chanel’s Closet.” Super creative? Questionable. Limiting? 100%!
Now “Chanel’s Closet” has grown into one of the top companies in the state. She even buys inventory from local stores and sells it at a reduced price in her stores instead of always shopping unique retail pieces. This is challenging, because she has outgrown her business name.
As a result, she has two websites geared towards her different business models: services and product sales. In this case, her generic name doesn’t help define what her company is all about and hasn’t grown with her.
There are exceptions to this rule, but it’s something to keep in mind.
7. Can a Seven Year Old pronounce Your Name and Find Your business online?
Branding and naming expert, Jeremy Miller says that the best business names are simple! He writes in Brand New Name, “Simple names are more successful… If a name is easier to remember and easier to say, we’re more likely to use the brand.”
A good business name is easy for customers to find and type online.
Think of the car brand Acura. Although the word is an invented word, it expresses that their engineering is accurate and therefore trustworthy. It gives you an indication of what the cars are like.
Having a creative or outside-of-the-box name seems fun — in theory — but if your audience can’t recall, say or spell it, you’re in trouble. So it might be smarter to take a more straightforward approach if you’re working with a smaller budget.
8. Work with Others to Test Your Names, but Make Sure the Final Decision Is Yours
Involve friends, family, employees, and customers when selecting a name for your business. Co-creation makes the process fun, but you need a leader.
To involve others in the selection process of naming a business, pick a small group of people who understand you and your business. (And pick a mix of right-brain types and left-brain types for variety). Bonus points if the group includes your potential customer base, because they will be your real-life audience.
If you aren’t able to approach potential customers, ask your group to pretend they fit the mold of your customers. Paint a picture for them, so they can empathize and envision themselves as prospective buyers of your products and services.
Share the names with them, and ask them questions like:
What feeling does the name evoke?
Is it easily recognizable or easy to remember and type?
Does it create an instant impression?
Tip: If you’re looking for a guide, Brand New Name can guide you and your team to the finish the line with the 5-Day Naming Sprint.
Here are some of my bonus tips for naming your business:
Don’t pick your name based on current trends. Be unique and choose something with longevity.
Check for domain availability. Once you’ve figured out how to name a business, head on over to your favorite domain registrar and snag your domain name.
Be sure to have a few backup names. It’s possible, and even likely, someone else might have already had the same idea.
Research your business name and confirm its availability. A poorly researched business name could cost you in more ways than one. Be mindful of trademark infringement and copyright laws.
Your business is your baby, and you want to set it up for success.
Have a question? We’re here and happy to chat!
You’re reading How to Name Your Business by Sarah Young, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy’s articles at Sticky Branding.
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