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Voting With Your Wallet: Stop SOPA And Supporting It’s Supporters
SOPA goes overboard in protecting content creators and threatens the free Internet. Vote now using your wallet and your words.
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If you don’t do business on the Internet in any way, shape or form or aren’t worried about having continued free access to information on the Internet don’t worry about reading this post. However if you enjoy not being told what you can and cannot see on the Internet along with not having government be heavy handed with companies alleged to be doing things they aren’t (the “innocent until proven guilty” thing) then please read and comment on this post.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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Voting With Your Wallet: Stop SOPA And Supporting It’s Supporters
SOPA goes overboard in protecting content creators and threatens the free Internet. Vote now using your wallet and your words.
Amplify’d from dempseymarketing.com
If you don’t do business on the Internet in any way, shape or form or aren’t worried about having continued free access to information on the Internet don’t worry about reading this post. However if you enjoy not being told what you can and cannot see on the Internet along with not having government be heavy handed with companies alleged to be doing things they aren’t (the “innocent until proven guilty” thing) then please read and comment on this post.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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A Blueprint For Blogging Everyone Can Use
Wondering what to do now that you have a business blog? Use our blueprint for blogging and be blogging like a pro in 90 days or less.
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For many entrepreneurs and business owners blogging and social media are the last things on their mind. After all, it’s not like many of us are taught anything about blogging or social media in school. However the world has changed and we entrepreneurs must be sure to not only keep up but stay ahead of the curve. That’s where my blueprint for blogging will come in.
I’m happy to announce that we’ve begun development on a site that will make it super easy and fun to learn how to use blogging and other social media tools for business.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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Next Level Lead Nurturing That Goes Beyond Email
What do you do when you're sick of writing emails for autoresponders? See how to implement game mechanics for next level lead nurturing.
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Using email for lead nurturing is a highly valid and well proven method. But let’s say you’re sick of writing email autoresponder series that last for months in addition to the virtual pile of ebooks that all sit in front of those autoresponders. What are your options at this point? Well you have a few, one of which I’d like to tell you about today as it’s a model now implemented here on the Dempsey Marketing site. To sum it up in a single phrase – it’s time to get your game on.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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Calling All Entrepreneurs! Share Your Marketing Story With The World
Share your marketing success story with the Dempsey Marketing community and beyond in a 15-minute video interview.
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I’m looking for experienced entrepreneurs doing their own marketing and successfully earning customers. During our 15-minute interview we’ll discuss:
Who you are and what your business is all about
What you’ve found works best to bring in customers
What you found didn’t work so well and why
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a1ksrp
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How To Put Experience Back Into Marketing
The goal of marketing is to enable an experience which creates a relationship that earns you a customer. Here's how marketing can do that
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Here’s the secret formula:
Marketing enables an -> Experience which creates a -> Relationship that earns you a -> Customer
Does your marketing enable an experience for your leads and customers? If not, you’ve got a problem.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a1kpct
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Goodbye Social Media Automation, Hello Conversation
Online influence metrics change the use social media automation to follow people on Twitter, get likes on Facebook and views on YouTube.
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Online influence metrics are changing the game again, and for the better.
Solid strategies – the ones that take time to take full effect and require a lot of thought and hard work – are going to win out over shortcuts.
I’ll say it plain – I’ve used tools to help me automate social media. I was under the false impression that I’d somehow miss out on information if I wasn’t following a lot of people, and that if I needed large numbers of “followers” and “fans” in order to help spread the word of Rob, meaning get clients.
I’ve recently found that impression to be patently false.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a1jvs2
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Is Your Inner Child Dead?
When a child approaches a new experience they see, feel, smell, sense and hear it. It's 100% immersive. Is your inner child still alive?
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Let’s face it, thanks to all the rules and other crap we’ve layered upon it, social media has become a chore. How much do we share other people’s stuff compared to our own? What kinds of numbers do we need for ROI. What’s my Klout score look like…
Crap crap crap crap crap.
The entire point of all this “online stuff’” is to attract the people you want to work with to you so that you can see if a relationship can be formed.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a1jop9
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Please Remove The Corporate Think From Your Small Business
Having a small business makes you more agile than your cumbersome competitors. Don't adopt the same mindset they do when planning ahead.
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Having a small business gives you a very distinct advantage – size.
Because you are smaller, you can:
Make faster decisions
Implement those decisions faster (deciding and doing are two separate things)
One word can sum up that list and more I’m sure you can add to it – agile.
So why slow yourself down with corporate think?
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a1jfa5
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More Evidence Social Media Impacts Your SEO
Not only is social media impacting your Google search results, now your keywords are being taken away too. What to do? Read the post and find out
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In October (2011) I posted a conversation between myself and Dino where we spoke about how Google was deeply integrating social media (namely Google+) into their search results. And while some evidence was anecdotal today I have even more proof of this.
Here’s the bottom line: the searches you do and the people that you’re connected to directly impact (some might say limit) the information you have access to.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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How Content Curation Changed Everything For Me
Content curation changes the way we use social media. Too much sharing can kill a community. Focus on quality and engagement, not quantity.
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As an entrepreneur and marketer it’s imperative to take frequent looks at your strategy and see how well it’s working. If something needs improvement don’t wait – make the change and continue moving forward.
For me, this is one of those times.
To fully explain this change in strategy I need to show you how it all fits together. There are a few moving parts here:
Content curation strategy
General and content sharing strategy with Twitter and Triberr
The new strategy
Take my hand and come down the rabbit hole with me…
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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Is A Blog Really Meant For Engagement?
Blogs were created for publishing content not for engagement. Do we need to do something different with blogs or do we need a new platform?
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Readers of this blog that have been here for the past few months know that I’ve changed the design more than a few times. And those changes aren’t going to stop.
The #1 reason I’ve changed the design so many times is that I’m trying to get more engagement from you the reader. And I’m not the only blogger out here looking for that. But what does engagement even mean, and can we get engagement from or with the readers of a blog?
Let’s talk about it today.
In order to answer the question of whether or not a blog is a good platform for engagement we first need to define the word.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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Why I Won’t Simply Ignore Klout
A number of people left comments on my last post asking my why I don't just ignore them and their scoring of me. Here's why.
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There have been some fantastic comments on my post about Why I Disabled My Klout Account. I thank each and every one of you here, on other blogs, on Twitter and Facebook, on Google+ and talking with my on Skype for your comments and opinions.
One comment I received more than a few times was why I don’t simply ignore Klout and the score they give me.
Well, let me tell you why…
First, let me ask you a question:
Do you simply ignore the companies you not only disagree with but you feel are harming people?
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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This Is Why I Disabled My Klout Account
I disabled my Klout account to opt-out of a social scoring system that attempts to measure the the impossible - online influence. Bye Klout.
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Yesterday I sent an email to [email protected] to disable my account.
I received a nice automated email back from them saying that they will get back to me in 3 days if my question isn’t on their support site, which it isn’t, because I didn’t ask them to disable my account there.
We’ll see what happens in three days. But until then…
In this post I’m going to explain exactly why I did it. And I’ll tell you this, it ain’t for the PR my friend.
Here’s the skinny.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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How To Find Your Ideal Customers On Twitter
Use TweetAdder's profile search to find and automatically follow your potential ideal customers on Twitter. Step-by-step instructions how.
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Hint: if you’re following people on Twitter based on what they’re talking about then most likely you are completely missing your ideal customers.
Following people based on keywords or hashtags – something every Twitter tool in existence gives you the ability to do – will not lead you to getting more leads and customers.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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Are Social Media And SEO Turning All Of Us Into Sheep?
As SEO and social media continue to merge personalization is limiting our access to information. Are we being turned into sheep for ads?
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Are Google, Facebook and other social media platforms turning us into sheep and making us easier targets for advertisers?
In this episode of the New Social SEO Podcast I talk with Dino Dogan of DIYBlogger.net and Triberr about how the continual merger of social media and SEO are actually limiting the amount of information you have access to.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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5 Steps To Knowing Exactly What To Blog About
Use this step-by-step guide for Google Analytics to see what content your blog readers like the most so you know what to blog about.
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Here’s a quick tip for finding out exactly what to blog about. This will take no more than 15 or 20 minutes of your time on a single day and will give you a ton of blog post ideas.
Before we get into it though there are some assumptions with this tip:
You have been blogging for a few months at least 2 times per week (not a solid requirement but it helps)
You have people coming to your blog and reading your posts
You are using Google Analytics
If you meet those three criteria let’s get to the tip.
Read more at dempseymarketing.com
 See this Amp at http://amplify.com/u/a14spx
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