#INBOUND18

[refleccionistico]

En la superación personal hay triunfos, pero también derrotas, y saberlas vencer formará parte del camino. Redes http://dlvr.it/SXNGKM

#frases #superacion #personal #triunfo #hoy #derrota #vida #camino #vencer #SMMW20 #inbound19 #SMMW19 #INBOUND18 #love

[ifyouseekemilie]

This time last week I was saying bye to my first #inbound18 conference. Until next time! Time to apply and test these new ideas! _ _ _ #inboundsolo #boston #marketing #workhardplayhard #hubspot #eeeeeats #play #conference #worklife #travelgram #flashbackfriday #wander #travel #adventure (at Boston Convention & Exhibition Center) https://www.instagram.com/p/Bnui0rnnoXX/?utm_source=ig_tumblr_share&igshid=1scgw7zqjm742

#inbound18 #inboundsolo #boston #marketing #workhardplayhard #hubspot #eeeeeats #play #conference #worklife #travelgram #flashbackfriday #wander #travel #adventure

[angelopublio]

Nada melhor do que começar o dia ganhando presentinhos direto da gringa. Valeu, HubSpot 😜 #HubSpot #hubspotpartner #INBOUND18 #inboundcamp #inboundmarketing #inboundsales #playdrivendesign #angelopublio #marketingdigital #designdigital #marketing #vendas #marketingdeconteudo #redessociais (em NA5 Consultoria)

#playdrivendesign #vendas #marketingdeconteudo #redessociais #hubspot #inboundsales #angelopublio #designdigital #inboundmarketing #inbound18 #inboundcamp #hubspotpartner #marketingdigital #marketing

[digitalmarketsjournal-blog]

#inboundmarketing is a technique for drawing customers to products and services via #contentmarketing, #social #media #marketing, search engine optimization #seo and #branding. Like to learn more about #inbound #marketing ? Goto https://bit.ly/2Buip1p #digitalmarketing #blog #seo #ppc #digitalmarketer #digitalmarketingtips #inbound18 #inboundmkt (at Winnipeg, Manitoba) https://www.instagram.com/p/Bvnd_6CAcHE/?utm_source=ig_tumblr_share&igshid=1b4s472ihs9af

#inboundmarketing #contentmarketing #social #media #marketing #seo #branding #inbound #digitalmarketing #blog #ppc #digitalmarketer #digitalmarketingtips #inbound18 #inboundmkt

[bee-lambs]

This lucky duck gets paid to hang out with the coolest people 🧡 #inbound18 (at Boston Convention & Exhibition Center) https://www.instagram.com/p/BncYJ5mAtg5neMz4-DONgP0zl1HdlfhHp5wJ7k0/?utm_source=ig_tumblr_share&igshid=vvnaqze82s0j

#inbound18

[xtelle]

Look at all the ducks I give 😜🤷‍♀️ 🦆 I really can’t hide how happy and excited I am to be back at my favorite marketing conference #INBOUND18 for my 3rd year! I’ve learned so much and met so many incredible people. Thanks for taking this #INBOUNDsolo girl under your wing AGAIN and always putting on an amazing production, @hubspot 🤗 Really hope I get to make it out again next year! 🙏🏼 (at Boston, Massachusetts) https://www.instagram.com/p/BnbnIb3l8Z6/?utm_source=ig_tumblr_share&igshid=bgtj4rnk6xn5

#inbound18 #inboundsolo

[thecitiview-blog]

#PianoBar at Element Boston Seaport District is where the #Inbound2018 after party is really at! #partytime🎉 #livemusicvenue #letsparty #inbound18 #partyishere #boston #bostonusa #livemusicboston https://www.instagram.com/p/BnZ7wMNn2Sy/?utm_source=ig_tumblr_share&igshid=13kdnq1yh87p

#pianobar #inbound2018 #partytime🎉 #livemusicvenue #letsparty #inbound18 #partyishere #boston #bostonusa #livemusicboston

[espertoseo-blog]

#inbound18

#inbound18

[refleccionistico]

Si te pones una meta por día y la cumples, verás que te sentirás aún más motivado durante la semana. Redes http://dlvr.it/SXNGRM

#frases #motivacion #personal #cumplir #meta #hoy #semana #vida #camino #instagood #SMMW20 #inbound19 #SMMW19 #INBOUND18 #amorpropio

[ifyouseekemilie]

Hi Boston! 🖐️Treat me well this week while I attend my first INBOUND conference! Starting the day off with an almond croissant. Decor for this café is on point. Follow me to see what this Californian will be doing in Boston... When I'm not eating. _ _ _ #breakfast #boston #croissant #explore #eeeeeats #wanderlust #travel #foodadventure #foodie #foodstagram #instafood #travelgram #inbound18 #amyeats #amytravels (at Tatte Bakery and Cafe) https://www.instagram.com/p/BnTl1yzB4rT/?utm_source=ig_tumblr_share&igshid=13mkjngkxq9nq

#breakfast #boston #croissant #explore #eeeeeats #wanderlust #travel #foodadventure #foodie #foodstagram #instafood #travelgram #inbound18 #amyeats #amytravels

[silvencreativestudios]

Looks like my efforts at keeping up with ongoing education are paying off! . . #learning #success #seo #marketing #inbound18 #futureofmarketing #writinglife #whatmattersmost #whatmatterstoyou #truth #whatisyourmission (at Silven Creative Studios) https://www.instagram.com/p/Bowq7LthlgL/?utm_source=ig_tumblr_share&igshid=h57wuveqqy7k

#learning #success #seo #marketing #inbound18 #futureofmarketing #writinglife #whatmattersmost #whatmatterstoyou #truth #whatisyourmission

[angelopublio]

“Turistando” em Boston com os brasileiros remanescentes do INBOUND com pilha que não acaba nunca 😃🎉🙌🔌🔋#inbound18 (em Quincy Market) https://www.instagram.com/p/BnekzLLBvrT/?utm_source=ig_tumblr_share&igshid=8nhp9vr4kwze

#inbound18

[nadeemansary]

5 Ways to Make the Most of Your Time at #INBOUND18 https://blog.hubspot.com/marketing/ways-to-make-the-most-of-your-time-at-inbound

#Marketing

[trafficstorm]

How To Get Extra Site visitors To Your Web site (Straightforward!) 2019

On this video, I’m going over the 5 straightforward methods to get extra site visitors to your web sites in 2019. That is what I like to recommend to all enterprise homeowners once I converse across the nation. Take pleasure in and thanks for watching.

Time Slots web optimization – 5:17 Video Advertising and marketing – eight:00 Running a blog – 10:55 E mail Advertising and marketing – 13:01 Fb – 17:02

Hyperlinks https://moz.com/study/website positioning/title-tag https://answerthepublic.com https://www.semrush.com/

Subscribe for extra suggestions & movies: https://www.youtube.com/antoinedupont?sub_confirmation=1

To place a date on maintain to your subsequent occasion: https://www.antoinedupont.com/

Let’s join: https://www.fb.com/antoinedupontspeaker https://www.instagram.com/adupont65/ https://www.linkedin.com/in/dupontantoine/ https://www.katapult.advertising and marketing/

About Antoine Dupont Antoine is a acknowledged skilled and strategist in digital advertising and marketing. He’s an award-winning advertising and marketing company proprietor and a speaker at nationwide & worldwide conferences. He combines 18 years in advertising and marketing and 15 years within the hospitality business. His first job out of faculty was working for Gordon Ramsey in London at Le Gavroche.

Antoine travels the world sharing his technique and methodology to entrepreneurs and enterprise homeowners. His aim is to enhance lead era and enterprise progress by way of his confirmed advertising and marketing methods. Because of this, he’s an in-demand advisor on discovering the methods that work.

His previous shoppers embody Workplace Depot, Unilever, The Sports activities Authority, Habitat for Humanity. Current appearances embody displays at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and plenty of others.

The post How To Get Extra Site visitors To Your Web site (Straightforward!) 2019 appeared first on TrafficStorm.co.

from TrafficStorm.co https://www.trafficstorm.co/how-to-get-extra-site-visitors-to-your-web-site-straightforward-2019/

[ageloire]

The Ultimate List of Marketing Tips

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best.

If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals. What works for one business might not work for another. The same thing goes for #MondayMotivation quotes … and that’s why there are so many to choose from. We’re all different, and we’re all motivated by different things. And that’s a good thing.

But, how do you, as a marketer, consolidate those differences and find a new practice or process that works for you, your audience, and your product or service? Well, you experiment. You try new things. You learn from the experts and those who’ve come before us.

That’s why we’ve compiled this “ultimate list.”

We reached out to a bunch of INBOUND18 breakout speakers and asked them to share their very best marketing tip. Some responses have to do with their personal work, others are relevant to the company of which they’re apart, and a few are just really cool and new perspectives on tried and true marketing practices.

The best part about this list? It’s diverse — in terms of the answers and the people who gave them. There’s lots of great stuff in the responses below, so take your time combing through and take a few notes along the way. You never know what you’ll learn from your peers in the field.

The Ultimate List of Marketing Tips (From Marketers Just Like You)

On prioritizing your target audience …

“The best way to make sure things resonate is to put the audience at the center. The things we want to tell our audience, and the way we want to reach them, may not be the same as the things they need to know and the way they want to be reached. If we start with our audience’s needs, preferences and questions first, and build our marketing plans around that, we’ll likely be met with much greater success and we’ll see better results!”

-- Melanie Deziel, Keynote Speaker and Founder of StoryFuel

On personal branding on LinkedIn …

“Stop writing in the third person when it comes to your (or your business’s) LinkedIn summary. Your summary is not a boring bio; it's your introduction to the person viewing your profile, it's a handshake. Make it warm, personal, and don't be afraid to sprinkle your personality into it. It's your first impression — make it a lasting one!”

-- Michaela Alexis, Espresso-Fueled Expert on LinkedIn Personal Branding, Michaela Alexis

On the value of customer trust …

“I define sales as a meaningful transaction between two human beings, so before asking for anything, a customer’s trust must be earned. Brands need to build narratives that align with their organization’s values and then communicate those values to their customers. This leads to increased trust which then translates to brand advocates. Look at the passion of Beyoncé fans or Harley Davidson riders — those brands have created an identity that makes people feel like they’ve added value.”

-- Amanda Slavin, CEO & Founder of CatalystCreativ

On creating memorable marketing messages …

“Lots of marketers aspire to create memorable messages. Making something distinct increases the likelihood that it will be better remembered. If you have cereal in your kitchen on most mornings, pizza served in bed will be distinct. To create distinct, memorable messages, first detect pockets of similarity in your industry. You need some similarity in order for the brain to detect distinctiveness. Second, ensure that your distinct message fits within known mental models and then play off of them. Returning to the breakfast example, “having a snake for breakfast” would be too provocative and wouldn’t fit within existing mental models. Change the question of “How do I create a distinct message?” to “How do I twist an existing mental model?” to increase the chances of becoming memorable.”

-- Carmen Simon, Cognitive Neuroscientist, Author, and Founder of Memzy

On using events to set your business apart …

“In 2019, businesses will utilize event strategies more than ever before as human experiences will be how companies choose to differentiate themselves, especially those that can’t do so through technologies. The key to any great event strategy is very simple — identify the memory you want attendees to walk away with and work backwards. “

-- Kenny Nguyen, CEO of ThreeSixtyEight

On creating a dual content strategy …

“All content consumption is driven by two things: active search and passive discovery. Search takes place on channels like Google, YouTube, and voice. Discovery is driven by word-of-mouth, social algorithms, and media coverage. Consider splitting your content strategy into two — developing one strategy that optimizes for all search algorithms (not just Google) and one geared toward social algorithms and influence-driven channels. Youtube is a fascinating channel in that it is both the world’s second biggest search engine and a leader in passive discovery-mode viewing. When tackling YouTube, consider crafting your content to solve for one of those roles. Create highly findable, how-to content for your area of expertise or a truly engaging editorial series of videos, perhaps on two separate channels.”

-- Meghan Anderson, VP of Marketing at HubSpot

On investing in paid social …

“Everything has gone paid on social media. Gone are the days of brands organically growing audiences. Facebook and Google want your money, so give it to them. Never before has data and targeting been so deep and effective. Brands that nail paid social take control of their future.”

-- Travis Chambers, Chief Media Hacker and Founder of Chamber Media

On customer experience before the purchase …

“In 2019, customer experience initiatives will become inseparable from marketing strategy. Today’s customer wants a consistent, multichannel experience with a brand, and as marketers,  we have to make sure we’re meeting customers where they are. By making valuable connections throughout the buyer’s journey, we build a positive long-term relationship. Customer experience is no longer something that happens after the sale: it’s an integral part of the buyer’s journey.”

-- Patrika Alis, Customer Experience Marketing Manager at Hanzo

On the importance of consistency …

“SELF is a nearly 40-year-old brand competing in the buzzy and crowded health and wellness space. In order to stand out, we had to lean in to what really makes us special. That meant clearly honing our mission and values: We help people make the best choices for their personal health and wellbeing. And we do that by adhering to the values of inclusivity, accuracy, empathy, and autonomy. From there, it's all about making sure that everything we do ladders up to that greater vision. That consistency is key to our success.”

-- Carolyn Kylstra, Editor in Chief at SELF

On repurposing content …

“As both content marketing as a standard practice and your own content marketing program mature, it becomes more and more detrimental to ignore your old content. Having tons of old, outdated, and unoptimized content on your site is like forgetting to untag the most embarrassing pictures from college on your Facebook profile. Even though may not think about them anymore, they're still there, and people can find them and use them in creating their first impression of you. The more content you have, the more time you need to be spending monitoring, updating, and repurposing old content instead of creating new stuff.”

-- Brittany Berger, B2B Content Marketing Strategist at BrittanyBerger.com

On using data to connect the dots …

“Identifying, precipitating and connecting metrics that have a real business impact are arguably the most important things a data-driven marketer can do. It's critical to step back and ask, "Are we closing the loop between marketing activities and actual sales data?" What further separates the great marketers from the good ones is the ability to connect the dots in time to maximize customer impact. If you take too long to apply what your data is telling you, your customer will likely move on to a competitor. As marketers, we're lucky to be swimming in a sea of data and technology solutions, but make sure that your technology solutions allow you to quickly link your marketing efforts with results you can take to the bank!”

-- Sahil Jain, Co-founder & CEO of Adstage

On building a story around your product …

“As a product marketer, stories have become a crucial part of my day-to-day. Twenty years ago, a company could launch a product with simple messaging, and advertising. Over time, buyers have been exposed to so many messages they now filter out overly promotional ones. So, as you consider launching a new product, or an update to an existing product think about these two tips. First, it's not about your company. Your team built that product for a reason that matters to consumers, so ensure your messaging is squarely focused on them. Second, look at changes happening in the broader world. Tie your product message into a story with that overall narrative and show them how they can lean-in to that change to find success. It's a formula we've used at HubSpot, and our team continues to use for product launches.”

-- Jeffery Vocell, Senior Product Marketing Manager at HubSpot

On how to properly analyze events …

“Treat your live event portfolio just like you would any other marketing channel, rather than just something you manage for your sales team. Events need to be assessed with hard metrics, rather than just 'gut-feel' opinions and feedback forms to rate the coffee. Measure attendee engagement, rather than simply counting who registered and who showed up, as this is a great proxy for the effectiveness of the event. Finally, integrate this data into your CRM, so marketing is driving event follow up (and keeping those sales teams happy at the same time!)”

-- Mike Piddock, Founder of Glisser

On telling visual brand stories …

“Attention is at the heart of marketing — getting it and keeping it. Arresting, powerful visuals are your key to capturing people’s attention, and storytelling is going to keep and help you turn that attention into something you can use. There isn’t a brand flourishing now without beautiful visual language and a compelling story. Google, Apple, Dropbox, Slack, Nike … you name it. As for Prezi, we wouldn't even exist without both of these factors being absolutely vital in any brand’s success.”

-- David Hooker, Head of Creative Services and Evangelism at Prezi

Over to You

Did you learn something new from our ultimate list? How about a new perspective on an old methodology? We compiled such a diverse list in hopes of providing a piece of advice for everyone. Now, go forth and use these marketing tips to grow your business in 2019 and beyond.

from Marketing https://blog.hubspot.com/marketing/marketing-advice

#Marketing

[dawnparker]

Marketing and Sales Tips From Inbound18

I took my annual pilgrimage to the Inbound Conference during the week of September 4th. The week began with the Hubspot Partner Day event on Tuesday. This day provided me with the opportunity to meet with other partners and gain a preview of the new Hubspot’s marketing plans and their newly released products and new features.

The Inbound Marketing Conference ran from Wednesday through Friday. My typical approach to the conference is to sign up for sessions in advance that follow a set of themed topics. The themes I selected this year are Facebook (ads and video), video marketing, sales enablement, and Hubspot product features. I also attend the keynote presentations with particular interest in the presentations by Hubspot leadership.

It is my goal in this article to share what I have learned, which is only a small subset of what was available at Inbound18, for your educational pleasure. Since this is a significantly longer article than I usually publish, I have added a clickable index below so you can zero in on the topics of your choice. Enjoy!

Hubspot has partnered with VidYard to provide features for their hosting implementation. That is the technical bit. The exciting bit for marketers and salespeople is what you can now do with video and the simplicity of doing it.

Anyone who has implemented Inbound Marketing knows how vital analytics are to success. This integrated video solution brings all of the video analytics into the platform. You can now see how much of each video any individual visitor viewed. Businesses can also trigger workflows based on video behavior which opens up many exciting nurturing options.

The use of explainer videos is on the rise. Understanding how much your audience views the video can help businesses update videos for better engagement. And lastly, marketer’s can embed CTAs and forms within the videos.

The use of video in sales

Sales teams have discovered that using a brief person to person video really helps the engagement with prospects. When doing a cold outreach email, most prospects will most likely delete your email. If you create a custom video – it does not have to be polished or well produced – they most likely will be curious about the video and watch it. If your elevator pitch addresses a problem they have – see the problem based selling section above – then your engagement rate for your emails should skyrocket. If you would like to learn more about the launch of the Hubspot video capability, check out this link.

What They Don’t Teach You About Conversion Rate Optimization (CRO)

Ayat Shukairy (@ayat) “The Queen of CRO” gave a great talk about Conversion Rate Optimization to an eager group at Inbound18. For those who may not know what CRO is, it is a process and methodology to increase the conversion rate of an offer in any digital platform. It could be on a website or phone browser, in mobile apps, through email marketing or any application where you are trying to get a casual user to convert on an offer. The better job you do with the click-through rate and conversion to a sale, the better the ROI on your marketing program.

Ayat shared her methodology for CRO using the acronym S-H-I-P as shown in the image below. S-H-I-P stands for Scrutinize – Hypothesize – Implement – Propagate. The nice aspect of her methodology is she describes clear steps behind the science behind doing CRO correctly.

The funny thing is that many websites don’t have conversion paths at all! Many just have a contact us form on their website as the primary method for visitors to convert into a lead. For those of you that are CRO beginners, here are a few CRO articles we have published recently:

How CRO Makes A Smarter Inbound Marketing Methodology Why Conversion Rate Optimization is More Important Than Ever 7 Common Problems with Inbound Marketing and How to Solve Them

How to Drive Lead Generation with Facebook Ads

This breakout session was lead by Doug Weiss, the lead of product partnerships at Facebook. This is the first time I saw a presentation by a Facebook employee about the platform. His insight provided a fresh perspective, but my antenna was up for any company bias in his presentation.

Doug shared statistics about user behavior. According to Facebook, users spend 5 hours per day on mobile devices, up from three hours just two years ago. That is a lot of time. Facebook has five products with a billion people on their mobile apps every month. We are most familiar with Facebook, Instagram, WhatsApp, Facebook Messenger, and Facebook Groups.

Although we think that the world has already shifted to mobile for commerce, Doug also mentioned in the US, 90% of business is done offline but influenced by digital and mobile device use. The influence in purchase decisions, especially from organic search is well known for B2C and B2B businesses.

Doug’s mission was to promote the value of Facebook Lead Ads. These types of ads are the kind where the user can fill out a form on Facebook, not your website. You may think; “I have all of my digital funnels on my website, why would I want to break it by moving the form to mobile?”

The Answer to Why you Should Adopt Facebook Lead Ads is Twofold:

1) Facebook completes the fields automatically because they know about the user thus eliminating the need to complete most or all of the form.

2) Businesses can automatically integrate the data from Facebook lead ads into their marketing database.

Hubspot provides this capability out of the box. Doug shared the statistic that standard forms filled out on a mobile device take 40% longer to fill out than on a desktop. If users are moving online behavior to mobile, then it makes sense that businesses should make it easier for companies to engage.

We’ve been supporting clients with Facebook ads because the targeting is very precise, so businesses do not pay for advertisement placements to people who are not their target prospects. We have also found these advertisements to be cost effective and produce a positive ROI. When running ads, don’t just look at how users interact with your ads, also measure the downstream conversion metrics and ROI.

Testing and analytics are essential for every online advertisement program. Plan a testing phase before committing to a substantial investment to be sure the investment will produce the best results. This image shows the behavior of beginners versus experts and the relative results of each.

SEO in 2018, Strategies and Tactics

A perennial favorite of mine is the presentation by Matthew Howells-Barby (@matthewbarby) & Lars Osterberg (@larsosterberg) of Hubspot. Matthew is their top SEO expert at the company and has driven many changes that have increased organic results at Hubspot.

Matthew offered these high-level points:

You don’t need to obsess over keywords in SEO Shift your thinking to topics you want to own, not just keywords or phrases Google Search Console (GSC) gives queries someone typed into search where your content appeared and also tells you the number of clicks each link received – the crux of the point is to think beyond the individual keywords Create topically related content – think topic clusters

He further added for SEO to be done right, increase topical relevance, reduce content bloat, and improve technical SEO.

For topical relevance, be sure to create topic clusters with the core pillar content and related content around it with links to the pillar content.

To reduce content bloat, review your website pages which are receiving little or no traffic and either delete them or merge or refactor multiple articles into one and publish as new.

For technical SEO, you need a tool to analyze your website and provide lists of items to fix. We like and use SemRush and create SemRush projects for each client to monitor site SEO even after we have addressed all of the open issues.

Is the Keyword Dead – the Role of Intent in SEO

Closing out this article about Inbound18 is a summary of a presentation by Everett Ackerman (@everettackerman), SEO/SEM expert at NewBreed. He did a great job of describing the changes in the Google search engine algorithms but emphasized the August 2014 launch of Hummingbird.

His advice is to focus on the goal of the searcher, make sure the content can build trust and help them solve their issues and problems, and then think about keywords in three areas

Navigational – make sure what you say in title and meta description aligns with the topic Transactional – be sure to include middle and bottom of funnel offers Informational – make sure your content helps them solve their problem and is educational

Like others in the conference, Everett also emphasized creating content in clusters as we have written about in the past and as Hubspot now enables in their platform to quickly develop clusters and track each content cluster’s performance and contribution to sales.

Summary of Inbound 2018

I hope you find this article, although very long, as a great resource about the few sessions that I was able to attend the Inbound18 conference in Boston. I will freely admit that I have already purchased my ticket to Inbound19 marketing event next year. For me, life is a constant journey for learning and improving. Inbound for me is a tremendous resource for education and engaging with like-minded business owners.

During the breaks between sessions, I had the opportunity to speak with people from several companies and industries who are implementing Inbound for their business with the goal of growing. I love that these people are so passionate about how it can help them grow and engaged in the community.

If you are in need of advice regarding how to improve your inbound results, please request a free inbound Marketing assessment. We love helping businesses grow.

Read more: feedproxy.google.com

The post Marketing and Sales Tips From Inbound18 appeared first on Content HOW.