#because you&039;re enough | Explore Tumblr Posts and Blogs

thezolblade · 5 years

Text

Jon: “I wish I could talk it through with Martin, or Tim, or Sasha…But we never really did that, did we?”

I’ve been meaning to pull together some meta ever since hearing that line. As understandable as it is that Jon would regret the times he failed to communicate, as true as it is that he’s often fallen down there (and it’s fun seeing the fandom screaming over that on an ongoing basis)... I’d say he was too hard on himself by saying ‘never’, since there were times when he tried to communicate to the best of his ability. More than that, there are lines that give me the impression he’s always highly valued shared knowledge - that as well as being driven by a deep desire to know, he also wants to help other people know more, and gets frustrated when they don’t want to share knowledge with him or others.

Some quotes here, and interpretation below, of times when he tried to go beyond the ‘archive the closed cases’ job description that was supposedly expected of him, pursuing his priorities in the expectation that people would help - when he still expected that other people would help as a common sense assumption - or discussed events with the assistants beyond the bounds of what he was officially asking them to do for the job, etc. (Mostly s1 bc this is taking more evenings than i expected just from looking through the transcripts and a lot of episodes don’t have them yet):

MAG 001 - Anglerfish

ARCHIVIST: When an investigation has gone as far as it can, it is transferred to the Archives. [...] it seems as though little of the actual investigations have been stored in the Archives, so the only thing in most of the files are the statements themselves. [...] I plan to digitise the files as much as possible and record audio versions, though some will have to be on tape recorder as my attempts to get them on my laptop have met with... significant audio distortions. Alongside this Tim, Sasha and, yes, I suppose, Martin will be doing some supplementary investigation to see what details may be missing from what we have.

MAG 002 - Do Not Open

ARCHIVIST: When the Institute first investigated, it doesn’t look like they were able to find a single piece of evidence to support the existence of this scratched coffin, and to be honest I didn’t think it was worth wasting anyone’s time over now, nearly twenty years later. That said, I did mention it to Tim yesterday, and apparently he did some digging of his own.

MAG 004 - Pageturner

ARCHIVIST: So it doesn’t appear that we have any concrete leads to go on. Still, I will be bringing this up with Elias and recommending that the search for any other missed books from the Leitner library be made this Institute’s highest priority. Jurgen Leitner has done the world enough harm and we must pursue all available avenues to ensure that he does no more.

MAG 006 - Squirm

ARCHIVIST: I can’t find any evidence that my predecessor took follow-up action on this statement, so I’ve taken the step of reporting Mr Hodge’s to the ECDC. We were unable to locate him to request a follow-up interview and if he has had intercourse with one of Prentiss’ victims, then they’ll need to deal with him sooner rather than later. I just hope it’s not too late already.

MAG 011 - Dreamer

ARCHIVIST: I’m not... entirely sure whether to bring this up with Elias or not. When he hired me, he was vague on the point of what happened to my predecessor, Gertrude Robinson. [...] I had Tim look into it, as I don’t entirely trust the others not to have written it as a practical joke and slipped it into the archives. [...] Still, I might have a word with Rosie, to make sure I get a copy of any new statements as soon as they’re made, not just once the researchers are done with them. She seemed very open to idea of recording them, so I’m hopeful she’ll be willing to do this too.

MAG 017- The Boneturner’s Tale

ARCHIVIST: I've barely scratched the surface of the archives and have already uncovered evidence of two separate surviving books from Jurgen Leitner's library. Until he mentioned that, I was tempted to dismiss much of it out of hand, but as it stands now I believe every word. I've seen what Leitner's work can do, and this news, even 17 years out of date, is still very concerning to me. I'm going to have a discussion with Elias as to what we can do to address the issue. I know he'll just give me the old “record and study, not interfere or contain” speech again, but I at least need to make him aware of it.

MAG 020 - Desecrated Host

ARCHIVIST: This all leads me to believe that there may have been a second person there that night, although from talking with the police, I get the impression that there is little appetite for re-opening the case, considering how successful the initial prosecution was.

MAG 022 - Colony

ARCHIVIST: In which case there's a room in the Archives I use to sleep when working late. I suggest you stay there for now. I'll talk to Elias about whether we can get extra security, but the Archives have enough locks for now. [...] Well, in that time I have received several text messages from your phone, saying you were ill with stomach problems. The last one said that you thought it “might be a parasite”, though my calls trying to follow up were never answered. [...] I just received another text message. From you. “Keep him. We have had our fun. He will want to see it when the Archivist’s crimson fate arrives.”

MARTIN: What does that mean?

ARCHIVIST: It means I ask Elias to hire some extra security. I should probably warn Sasha and Tim as well.

MAG 024 - Strange Music

When discussing this case, Tim said it reminded him of some articles he'd read on travelling circuses in Russia and Poland during the early 20th century. On a whim, I hunted down a few of the volumes he mentioned in the Institute's library, and sure enough on page 43 of Gregory Petry's Freaks and Followers: Circuses in the 1940s, I found a reproduction of an old black-and-white photograph.

MAG 026 - A Distortion

SASHA: Well, I’m sure you know I was sceptical about how dangerous this Jane Prentiss was when you first suggested Martin stay in the archive. [...] You were having some argument with Tim about... um, oh, who’s that architect he’s obsessed with?

ARCHIVIST: Robert Smirke. [...] ARCHIVIST: Sasha has taken a few days off to recuperate, and I’m having a word with Elias about getting some extra CO2 fire extinguishers for the Archive.

MAG 033 - Boatswain’s Call

TIM: Um, look I know you’ve been under a lot of pressure... it’s not a big deal, I just think it might be worth re-recording these statements.

ARCHIVIST: No. I don’t have time. I still have a mountain of haphazard statements to get through, not to mention that I need to keep this wretched tape recorder on hand just in case I encounter one of the files too stubborn to work on anything else. And when I do, I have to actually read the damn thing, which is...

TIM (BACKGROUND): Oh, woah, woah... woah!

ARCHIVIST: Fine. It’s fine. I just haven’t been sleeping much these last few months, what with all this... worm business. Which reminds me, if you do see Elias, tell him thanks for the extra extinguishers. [...] ARCHIVIST: In addition to such business ventures, the Lukas family also provides funding to several academic and research organisations, including the Magnus Institute. Much as I want to dig further into this, especially given certain parallels with case 0161301, Elias gets very twitchy when we look into anything that might conceivably have funding repercussions. [...] Maybe I’ll mention it to Elias. Just in case.

MAG 035 - Old Passages

ARCHIVIST: You should have seen Tim’s face when I told him. Architecture is one of his specialist areas, and he has always talked of Smirke as one that fascinates him. How did he phrase it? “A master of subtle stability.” From a professional standpoint, it also interests him that Smirke’s buildings have higher percentages of reported paranormal sightings than any other architect of similar profile.

MAG 036 - Taken Ill

TIM: Er, what is it?

ARCHIVIST: A lighter. An old Zippo.

TIM: You smoke?

ARCHIVIST: No. And I don’t allow ignition sources in my archive!

TIM: Okay. Is there anything unusual about it?

ARCHIVIST: Not really. Just a sort of spider web design on the front. Doesn’t mean anything to me. You?

TIM: Ah no. No.

ARCHIVIST: Well... show it to the others, see what they think.

MAG 039 - Infestation

ARCHIVIST: I got it!

[PULLS TAPE RECORDER FROM THE MORASS OF WORMS] [...]

SASHA: Why record it?

ARCHIVIST: What?

SASHA: Before, in the office. It, it was stupid going for the tape recorder like that, and then when you dropped it out there— [...]

ARCHIVIST: I just... I don’t want to become a mystery. I refuse to become another goddamn mystery. [...] Every real statement just leads... deeper into something I don’t even know the shape of yet. And to top it all, I still don’t know what happened to Gertrude. Officially she’s still missing, but Elias is no help and the police were pretty clear that the wait to call her dead is just a formality. If I die, wormfood or... something else, whatever, I’m going to make damn sure the same doesn’t happen to me. Whoever takes over from me is going to know exactly what happened. [...]

ARCHIVIST: Of course, I believe. Of course I do. Have you ever taken a look at the stuff we have in Artefact storage? That’s enough to convince anyone. But, but even before that... Why do you think I started working here? It’s not exactly glamorous. I have... I’ve always believed in the supernatural. Within reason. I mean. I still think most of the statements down here aren’t real. Of the hundreds I’ve recorded, we’ve had maybe... thirty, forty that are... that go on tape. Now those, I believe, at least for the most part.

MARTIN: Then why do you—

ARCHIVIST: Because I’m scared, Martin! Because when I record these statements it feels... it feels like I’m being watched. I... I lose myself a bit. And then when I come back, it’s like... like if I admit there may be any truth to it, whatever’s watching will... know somehow. The scepticism, feigning ignorance. It just felt safer.

MARTIN: Well... It wasn’t.

ARCHIVIST: No. No, it wasn’t.

[...]

ARCHIVIST: I mean at the Archive in general. Why haven’t you quit?

MARTIN: Are you giving me my review now?

ARCHIVIST: No... We’re clearly doing a whole heart-to-heart thing and, truth be told, the question’s been bothering me. You’ve been living in the Archives for four months, constant threat of... this. Sleeping with a fire extinguisher and a corkscrew. Even you must be aware that that’s not normal for an archiving job? Why are you still here?

MARTIN: [Considering] Don’t really know. I just am. It didn’t feel right to just leave. I’ve typed up a few resignation letters, but I just couldn’t bring myself to hand them in. I’m trapped here. It’s like I can’t... move on and the more I struggle, the more I’m stuck.

Martin...You’re not, uh... You didn’t die here, did you?

MARTIN: What? What? N-No... what?!

ARCHIVIST: No, I just... No, just the way you phrased that...

MARTIN: Made you think I was a ghost?

ARCHIVIST: No... it’s—

MARTIN: No, no... it’s just that whatever web these statements have caught you in, well, I’m there too. We all are, I think.

MAG041 - Too Deep

Why do I still feel like I’m being watched? I’d just about convinced myself it was Prentiss, watching me in secret while she filled the walls with her writhing hordes, but no. She is dead and gone, and still whenever I talk into this... damn thing, I feel this... I’m being watched. I know I am. [...] my primary focus must be on who killed Gertrude Robinson, and I do not believe for a moment that it was a wall-moving spectre from the depths of the earth. No, far more likely it’s one of my colleagues. Elias is a prime suspect, but it could have been any of them. [...] I can make two tapes from each recording. One containing the main statement and notes, which will be stored in the archive, and the other containing the statement, notes, and... this supplement, which will chronicle my own investigations. These tapes will be hidden. If you’re hearing this, I assume you’re my replacement, following my death or disappearance, and have received instructions on where to find them. [...] This level of paranoia is new to me, but I’m learning fast. Trust can get you killed.

...So, reading back over season 1 was interesting. Jon was asked to organise an archive of statements that were no longer under investigation by the institute. (Leading a team of four ex-researchers, himself included, who were used to working on open investigations. He was told that the institute’s mission statement was to study but not to ‘interfere or contain’, to the point where he got sick of Elias giving him that speech.)

He believed every statement that we heard him record, and he had all 3 assistants take part in re-opening an investigation into each of them through all available lines of enquiry (instead of devoting more resource to getting the existing material filed in a sensible system asap).

Wherever there was a chance it would do some good, he reported his findings to the authorities, and pushed to see if the Institute or the police would go further on the basis of his information.

He discussed the cases with his assistants thoroughly enough to know their areas of personal interest in the supernatural, and when they got into trouble, he immediately offered them as much protection as he could and went to Elias for help, prompting some of the others to express skepticism about the threats that he was clearly taking seriously, maybe excessively so...?

And yet because he felt watched by something supernatural, and convinced himself that it was Jane Prentiss somehow, he lied constantly by feigning skepticism even while following every lead and pushing everyone else to do the same. It’s a wonder anyone was fooled tbh, and it backfired by discouraging Martin and Sasha from confiding in him until they were in deep trouble. It also made his complaint about lack of sleep look relatively grumpy/petty to Tim, since he didn’t quite admit the full scale of the problem with nightmares and the exhaustion that the statements magically caused.

When Elias was feigning a normal level of ignorance in ep 39 he told Sasha: “You know how those two are... John puts on a good show, but sometimes I swear he’s worse than Martin.” And in ep 40 he told Jon: “I... know I have often seemed dismissive of your concerns before, and in fact I was getting ready to raise the issue of Martin’s continuing to live in the Institute’s basement”. If Elias was faking something like the rest of the Institute staff’s attitude (to things he wouldn’t admit to knowing all about)... then people really did doubt Jon’s skeptic act, feeling that he was always complaining about supernatural threats and going overboard in trying to protect people.

That changed in season 2, when he came to believe that one of his colleagues had murdered Gertrude, and stopped trusting all of them. When he was worried that his own death might be imminent, in the midst of Prentiss’ attack and in the paranoid aftermath, one of his main concerns was communicating with his successor through the tapes.

He doesn’t want his fate to be a mystery to those he leaves behind. Considering how much danger he puts himself in, diving into a pile of worms for the recorder, and later stating that he’d rather die exploring the tunnels than leave the Institute’s secrets buried, he’s more interested in getting information out to other people than in surviving.

Mid-season 2, when he gets scared, he talks about taking a break from his investigations until he can get more help from the police, especially as he thinks he’s trying to track down a human murderer. That remaining trust in authority doesn’t lead him to him collaborating with Basira to the extent he’d hoped, since she eventually makes it clear she wants nothing more to do with him, and he discovers that not!Sasha is a supernatural threat that the police couldn’t help with anyway.

The start of season 3 sees him reflecting that he didn’t turn to his assistants for help because he didn’t want to get them killed, and once he makes it back to the archives, he tries to overcome his recent trust issues and more long-standing hero complex by involving the others in his plans again - though they take care not to let those plans show up on tape, since they’re plotting against Elias by that point. When Jon asks everyone to record their thoughts before the unknowing in Testament, he’s trying to get them all communicating - with themselves, each other, and anyone who follows in their footsteps.

So far in season 4, he’s been more ready than ever to collaborate, but the others are mostly refusing to talk to him. His first instinct when he uncovers immediately relevant information is to go tell Basira, and he heeds her advice when he asks whether they can tell Melanie. (Which was unfair on Melanie, but at least you can see why he’d fear for his life after she threatened to attack him on sight if he ever tried to talk to her again.) He tried to tell Martin what had been going on instead of trying to compel information from him, and apparently hasn’t had much chance to speak to anyone else, or to leave the building.

He has the power to compel other people to see truths that they wouldn’t have recognised on their own; he only had to ask Tim what he was holding for Tim to see the detonator. And he may compare himself to Gertrude for losing assistants, but he talked to Sasha and Tim about the threats they were facing at the time, to the best of his knowledge. If Gertrude seems to have fought her battles by deliberately misleading people so that she could sacrifice them, and by taking out ‘loose ends’ to keep herself from being incriminated...

Well, I think Jon’s on his way to distinguishing himself from his predecessor through good communication, despite the massive stumbling blocks of his paranoid phase and isolation. (And through his extreme protectiveness towards individual people, compared to her way of prioritising the big picture.) He’s always wanted to get the truth out in the open, despite sometimes holding back out of fear that he won’t be believed, or he’ll get himself or others killed. Some of his most uncharismatic moments have been his attempts to tell people the truth when his knowledge was too patchy to convince them, and he wasn’t tactful enough to try to bring them on-side with diplomacy instead of facts and theories. As his powers grow, one of his most effective abilities might be to help his allies see the truth, so that they can join forces by choice.

E.g. maybe he’ll eventually find out what Peter’s up to from Martin - or maybe he’ll ask about something that he didn’t even realise was part of the plan, granting Martin an insight into something that neither of them knew beforehand.

[Edit: Wrote the above post in the mid-s4 hiatus and, uh. He sure did try to collaborate on a lot of stuff, but. Also fucked up pretty thoroughly, so. The s4 thoughts feel a bit over-optimistic in retrospect. Leaving it strikethrough rather than deleted though.]

#the magnus archives #tma thoughts

123 notes · View notes

ashucrypto · 4 years

Text

SEMrush vs Frase SEO Tool

There has been many instance when you want to get a good alternative of semrush.

Here is a comparision of SEMrush vs Frase SEO tool.

If you've got been in the search engine marketing space for long, You must have heard the name of SEMrush because it is tough to say pinnacle search engine optimization research gear without citing this basic tool.

As a blogger or content material creator, A reliable SEO tool to help with studies and approach is highly needed.

Intelligent online entrepreneurs use SEMRush due to the fact SEMrush follows strict rules in ensuring which you get precisely what you desire.

In this article, We're going to discover the fundamentals of SEMrush, A comprehensive search engine optimization device that is appropriate for beginners and veterans alike to use,

It presents several features regardless of the search engine optimization level you belong in. In this SEMrush Tutorial, I provide an in-depth evaluation of what SEMrush gives and the way to effectively use this device to your utmost benefits.

What is SEMrush? search engine marketing is most of the key to virtual advertising techniques to improve critical website leads and traffic. search engine marketing might also be difficult to comprehend, however for those lacking SEO know-how gear, SEMrush makes it much greater understandable.

SEMrush is an software on the web that facilitates you evaluate large quantities of search engine optimization information associated with your platform and also analyse your competition.

SEMrush is hooked up to approximately 106 million keywords on around 46 million domains, as stated of their blog.

SEMrush maintains song of popular area and touchdown URLs positions. They can provide information approximately your competition, like what keywords they use and their rank in search engines.

SEMrush-Home SEMrush even keeps Adwords ad copies for websites apart from your own.

SEMrush is a technical platform for taking the search engine optimization recreation to a whole new attractive degree. The software program is created for those in want of digital advertising assistance.

SEMrush presents an easy way for you to learn and use search engine marketing when you have little know-how or experience.

How Does SEMrush Pull Data? When using SEMrush tool, You can see how it's collects information to assist you in recognizing how your web page and your competitor’s web site operate. SEMrush pulls records in two primary ways.

Click here to say your 14 days unfastened trial of SEMrush Pro, This will make you apprehend SEMrush capabilities without difficulty.

Semrush-Home The first approach is by using search bar: You can show reports of a website and examine keyword alternatives when you insert the URL of a web site inside the seek bar.

SEMrush-Organic-Research It allows you to recognize approximately your competitors and discover useful methods to compete with them.

The second approach is by using mission creation: Data is collected from outdoor their servers thru SEMrush projects. They compare the visibility of your website and evaluate to your competitors.

Toolkits for SEMrush SEMrush toolkits are mixtures of diverse equipment and guides that assist you better recognize the plan. You gain access to a wide range of tools and reviews while you use a toolkit.

Even though you may now not need every of them, you could tailor your toolkit to fit your enterprise.

You may not comprehend what gear you need when you first start the use of SEMrush. Consider your mission and priorities as they may help you in finding the right tools.

What is your goal, and what tools will better assist you obtain this aim with your search engine optimization campaign?

SEMrush gives toolkits for every method, so you have to pick the processes which are suitable to your plan. Even don't feel forced to apply any type of tool.

The central element is selecting tools that will help you song the progress of your campaign.

Competitive Research with SEMrush Central to successful advertising performance is understanding the weaknesses and strengths of your competition.

The existence of your enterprise is visible, and competitors are constantly threatening it. You ought to constantly appearance over your shoulder and have a look at the opposition landscape carefully,

And you may take advantage of it: you could study from the errors of your competition, studies their pleasant procedures, and discover opportunities.

All this frequently occurs while growing the search engine marketing approach But the battle for clients has their legal guidelines and procedures within the digital space.

Although you're fortunate enough on your niche no longer to be specifically challenged, you will easily be outranked in search engine consequences through someone else, possibly from a exclusive industry.

You have to preserve song of your competition always to live ahead,

Below are the SEMrush characteristics which will let you without problems and quickly take a look at your opposition:

Position Report Keyword Gap Traffic Analytics Backlinks Competitors Report and Backlink Gap Positions Tracking Report You need to turn to the Position Report in Organic Research for similarly take a look at of your competitors.

SEMrush-Organic-Research Access the competitor domain, pick the u . S . to be targeted within the seek window.

The statistical information may be discovered at the pinnacle of the document Stats on the left are the overall variety of key phrases in our database that rank the domain within the pinnacle one hundred slots,

The monthly site visitors common for those key phrases and the calculation of the value to run AdWords for each keyword.

SEMrush-Google-Algo-Indicater If we observe differences in Google's algorithm, Google indicators display the dates. Such changes will affect the ratings of internet pages, and through tapping on a note, you may view the results.

You can apply custom notes to the graph and notice while SEMrush Sensor discerns excessive volatility on SERPs or while SEMrush updates the databases.

These marks could have crimson diamond icons.

Through clicking Notes above a graph and ticking the boxes inside the window, you may pick the notes which are shown.

The SERP feature button is on the proper. This shows the proportion of each seek end result activated through the keywords for which the goal area is ranked for.

By clicking on one of those SERP features, the Position Table will be filtered for featured SERP key phrases.

SERP features are divided into sections;

SERP-Features 1) Linking to the web page for capabilities with a website link. Filtering for these effects will show all key phrases featured by using the targeted area;

2) Not linking to the internet site for features that don't have any hyperlinks or that aren't linked by way of SEMrush. All keywords with certain features on SERP may be shown thru filtering.

SERP characteristic's filtering is an fantastic asset the various numerous extra filtering methods for coming across the life and keyword strategies of your competition in SERPs.

FRASE.IO REVIEW COMPARISION WITH SEMRUSH

How to apply Frase.Io to research and automatically summarize content (AI Tool) In this article, I’ll assessment Frase and show how it could be a totally useful device to automatically parse through exciting content material on line and produce applicable summaries for newsletters, learning, and more.

We are in a nation of content material overload.

When we search Google it usually returns loads of thousands or millions of matches for any query.

That’s outstanding. But how do you type through all the ones consequences to discover the maximum applicable content material?

And how do you summarize all this content?

As a marketer, I’m positive you know that this procedure should be an entire lot quicker.

That’s wherein Frase can assist.

So what is Frase.Io? Frase is a completely useful tool to help content material entrepreneurs streamline the method of getting to know and creating content material.

What caught my eye is the reality that this tool leverages AI, gadget learning and NLP to do so.

It works on 3 fronts:

Helps you discover the first-rate subjects on your content through looking on the top search consequences for your centered key phrases Scans your present content material and benchmarks it in opposition to competitors in your targeted keyword to discover any topic gaps Automatically generates summaries of the content material you’re learning. What Frase is making an attempt to do is assist you create higher content material, faster through permitting you to recognition at the subjects that matter for your audience.

And this wouldn’t be feasible without AI…

If you think it’s too early to start imposing AI-powered advertising tools, suppose again:

According to BrightEdge research, when requested approximately expectancies for marketing generation companies to have native AI capabilities, greater than 50% of surveyed marketers said it was crucial or a must-have.

How does it paintings? Frase makes use of Natural Language Processing (NLP) and gadget getting to know strategies to apprehend and study from the content material so that it will produce the most relevant content summaries.

81% of leading marketers agree that gadget gaining knowledge of may be essential for personalised experiences along the customer journey. Source: Google/Econsultancy

I know that this probably sounds like really complex stuff.

But…

The good information is you most effective want to recognition at the output this tool produces for you!

Here’s the way it works:

Basically, it types via search consequences primarily based at the question you targeted to discover the content that is maximum applicable for your studies.

And then it produces summaries which include:

Relevant factors of precis for the articles Key information mentioned within the articles Contextual topics found within the articles This kind of perception is surprisingly useful while doing content material research, whether your purpose is to create new content material, optimize existing content, or curate content from the Web to proportion along with your audience.

Key Functionality of Frase.Io When it comes to what Frase can really do, they’ve carried out a exceptional job making the capability centered on your studies goals.

Right off the bat, you could select whether or not you need to apply the device to create, curate, or optimize content material or to create a content material brief.

Frase functionality Now, let’s take a quick observe the four key areas of the tool.

Create Content with Frase At the core of the Frase platform is a text editor with contextual topic studies strolling inside the background.

So what does this mean exactly?

You can write your content in Frase like you will with any word processor while having a number of smart insights into your topic available proper next to your file.

Let’s say you wanted to jot down a chunk of content about AI and advertising.

You’d name your record and upload a query ‘AI advertising’ and you’d be taken to a content editor that looks as if this:

Content editor in Frase As you can see, you can write your article and explore the most applicable search results for ‘AI in advertising and marketing’ on the proper hand side of your report.

No more switching among dozens of tabs for studies!

Here’s the form of information you get about your topic:

Content – Links to the first-class appearing articles on your selected subject matter. Topics – The topics noted in the ones articles with the number of times they’re mentioned. Under the Topics tab you’ll also see your content material score and the target rating completed by the top articles to your keyword. Headlines – Here you’ll see the pinnacle headlines on your subject matter. Great for thought and knowledge what sort of titles paintings in search. And there’s greater…

You need to put in writing content that suits what people actually search for, right?

And you could try this by using looking at the questions they ask around your topic…

Frase has a ‘Questions’ function available so that you can see what human beings are asking on famous Q&A sites, like Quora and Reddit. You can then try and answer some of those questions on your article!

When you’re accomplished writing your article, you can share the link with your coworkers, export into Word, PDF, or textual content document, or publish to your RSS feed.

You think there’s greater you may be doing with AI to your organisation but don’t know in which to start? Our team of advertising and marketing technologists can assist.

Let’s talk! Optimize Existing Content Now, this is probably the most interesting Frase functionality for content material marketers.

Why?

Because it’s no longer approximately who creates more content material, however who creates the highest satisfactory content and wins at natural seek.

Want to realize your content score for particular keyword and the way to improve it to rank higher?

You can do that without problems with Frase.

Just pick the Content Optimization report type and upload the key-word you want to rank for and the URL of the article you need to optimize.

If the content material you want to optimize isn't posted yet, you could copy-paste it immediately within the editor.

Here’s what happens next:

Frase will manner your content and analyze the top 20 seek consequences to your target keyword to benchmark the subjects mentioned in the ones articles towards yours.

You’ll get a content material rating that you may enhance by using adding in the topics noted in the top ranked articles on your keyword.

The subjects that your competition cited of their content and you didn’t could be marked grey and those are the topics which you may need to explore similarly on your content.

The cool thing is that while you click on a topic, Frase will first display you related subjects and then additionally display where specially that subject matter is mentioned in the seek consequences.

Once you’re accomplished optimizing your content material, you could go back to the ‘Topics’ tab to see in case your content score has improved.

Create a Content Brief Creating SEO briefs is in reality easy with Frase. The device will observe the top search consequences for your target keywords and surface the subjects you have to cowl on your content material.

To get started, pick out Content Brief and input the file name as well as the keyword you want to rank for.

The later is essential because the tool will use this key-word to surface the pinnacle 10 Google results for that key-word and provide you with the automated brief.

Here’s what you’ll get on your brief:

Processed assets Average source length Average links in line with supply The 10 assets that Frase has analyzed And that’s no longer all…

The tool will additionally offer the list of relevant topics mentioned in the ten articles, the highlights for the subjects, and the crucial data stated within the articles. And finally, you’ll get the summaries for the top ten search effects.

These automated content briefs are really useful for rushing up your SEO studies system!

Plus, further to the content material that’s created routinely, you can also upload your own sections and remarks to these briefs.

Curate Content to Share with Your Audience If you percentage curated content, Frase assist you to discover and summarize fine content material from the Web to percentage with your audience.

You’ll start with developing a new report and selecting ‘Content Curation.’ When you kind to your key-word, you’ll start seeing current news about your topic within the editor.

From there you can click on on every article link to view the bulleted precis or click on ‘Add to Document’ to routinely add an overview on your file in the editor.

This is a first-rate way to quick create a weekly publication from curated content. You can easily upload an advent to the automatic content summaries to customize your publication to your audience.

Finally, you could export your newsletter in extraordinary codecs or push it to Mailchimp immediately to ship to your subscriber base.

Improved content material curation via AI need to help marketers create better newsletters, incorporate more research on their original content material, scale their social media posting, and create richer internal microsites. Tomas Ratia, Co-Founder and CEO at Frase.

Media Monitoring with Frase Frase makes it very smooth to comply with any topic at the Web and get a summarized feed of the brand new content.

Like most monitoring tools, it works via putting in the topics you want to follow. You also can practice situations to subjects such as ‘and’ or ‘or’ to get extra specific results.

Want to recognize the high-quality part?

You can apply filters to get much greater centered articles and additionally set up your chosen assets to keep away from getting an excessive amount of noise from beside the point publishers.

Finally, you decide in to receive every day electronic mail with summarized sources and you may also share those digests with the human beings on your group.

You can preview the content material for the topics you screen from your Frase dashboard:

Frase.Io Pricing There is a free version, $25 in step with month version, $100 consistent with month model and custom pricing for larger brands.

Summary Content entrepreneurs are always searching out approaches to streamline the system of researching, writing, and optimizing content material for seek engines. It’s all approximately working smarter to provide the high-quality possible results whilst minimizing time spent.

#frase review #frase .io #semrush vs frase #semrush frase comparisiion #best seo tool #content marketing #how to do content optimization #ahrefs vs frase #ahrefs vs frase seo tool #semrush vs semrush #semrush vs ahrefs #frase vs woorank #semrush vs serpstat #frase vs serpstat

0 notes

seachranaidhe · 6 years

Text

Universal Credit: Households to miss out on benefits over Christmas and New Year

Thousands of people on universal credit will not be paid over the festive season or will get a reduced payment, the BBC Moneybox show has highlighted. Those hit will be some of the 67,000 people who claim the benefit while working and who are paid weekly. This is because there are five paydays in December, so their monthly income will be too high to get any or some of the benefit. Some will have…

View On WordPress

#" she said #"If you&039;ve got extra money in the month #"People need to know that if they&039;re getting extra income in one month... it may stop their universal credit payment #"significant budget challenges"#"The key thing here is about communication #&039;should be paused&039;#and that they then subsequently need to put in a new claim to make sure that they continue to get those payments #as claimants will receive more in the following month #because it could change it either in this month or the next"#but its implementation #don&039;t necessarily bank on the fact that your universal credit is going to stay the same #from Citizens Advice #has caused controversy #It said those who reapplied for the benefits would not have to submit new forms and would have their current claims restarted #It says people will be notified if this happens and told to reapply for the benefit the following month #Kayley Hignell #or will get a reduced payment #Other people who are paid fives times in a month but do not earn enough for universal credit to end will have their benefit reduced #particularly the six-week wait to receive the benefit #Rolled out #said the way universal credit was calculated brought some benefits but also #so their monthly income will be too high to get any or some of the benefit #Some will have to reapply #the BBC Moneybox show has highlighted #The Department for Work and Pensions warns on its website that people who are paid five times in a month may have an income that is too high #The government said only a "minority" of claimants would be affected #The government said the payments balance out #This is because there are five paydays in December #This week Labour leader Jeremy Corbyn told Prime Minister&039;s Questions that hundreds of families have been issued with eviction notices #Those hit will be some of the 67.000 people who claim the benefit while working and who are paid weekly

0 notes

wescrumptiouslyghostlycollection · 7 years

Text

1.1 Weight Loss Using Appetite Suppressant Pills

By Debra Evans The theory is simple enough: if you want to lose weight all you have to do is use up more calories than you consume. In reality, burning the 3,500 calories required to lose a single pound of body weight is far easier said than done. If you’re one of those people who is struggling to find the right combination of calorie intake and exercise to achieve the results you seek, appetite…

View On WordPress

#500 calories required to lose a single pound of body weight is far easier said than done. If you&039;re one of those people who is struggli #alpha lipoid acid as well as Chitosan and vitamin C. About the Author: Find an overview of the advantages you get when you take appetite su #appetite suppressant pills may be of some help. The introduction of diet drugs has helped many individuals for their weight loss program as #Blogger #burning the 3 #but unfortunately they are vulnerable to such ads. Today several of these products have flooded the obesity market which barely brings any r #By Debra Evans The theory is simple enough: if you want to lose weight all you have to do is use up more calories than you consume. In reali #it also detoxifies your entire body by cleansing it. When it comes to diet medication #it is the ideal choice for losing weight. Apart from helping you in suppressing your craving #many people are ripped off because of some unfounded claims that these diet tablets could melt all the fat away in a matter of minutes. Medi #people today wish to have easier strategies for dropping fat. Getting some diet tablets are really one of them. Craving for food is actually #sleeplessness among some people and ragged breathing. One should be very careful while taking these diet drugs. An important sign that the d #they are not made of everyone. Many of these tablets have harmful substances or they are dangerous for people suffering from heart problems

0 notes

simpleebree · 2 months

Text

Easy and Delicious Overnight Oats Recipe - Watch the Before and After!

I’m trying something new tonight- overnight oats! Shoutout to my girl Yasmine for the inspiration. Stay tuned for the final result in the morning 🥣 Continue reading Easy and Delicious Overnight Oats Recipe – Watch the Before and After!

View On WordPress

#because you&039;re enough #Health #healthy eating #improved focus #improved mental health #meal prep #new beginnings #overnight oats #pleasure #self-care

0 notes

itslikethatfrenchthing · 5 years

Text

039: INSTAGRAM FOR BUSINESS: YOUR INSTAGRAM STORIES QUESTIONS ANSWERED

Today’s talking point:

I struggle with knowing what to talk about on Instagram. How do you decide what you are going to speak about on your stories each day? I want to gain active followers, engage with them, and create my own engaging Instagram stories.

Today we're covering a topic that I get asked about a lot. How to create compelling and engaging Instagram Stories for your business. Instagram is big, Instagram Stories are even bigger, so that's what we're going to get into today.

THE OPPORTUNITY IN INSTAGRAM

The Market

There are 1 billion Instagram accounts worldwide that are active every month. Of that, 500 million accounts watch Instagram Stories daily. Every. Single. Day. That's a huge amount of people. It's been three years since Instagram came out with Stories, yet so many people are hesitant to try it out. There's so much more growth to happen and still lots of room for people to come out and make a wave on Instagram Stories.

Almost all the innovation on Instagram is inside of Instagram stories. They're constantly coming out with new features, it's almost a platform within a platform. IG users spend almost 50% or more time in the app now because of Stories. So because people are watching Stories, people are staying for longer in the app.

Think about real estate. When people are scrolling, there are TONS of distractions. On a story video, it is just you and whoever is delivering that story. From a marketer's perspective, that is true value.

Making Connections

The beauty of stories is that you can connect with people in such a more real and authentic way and people are actually responding well to that. People like feeling close, people like feeling like you're on the other end of a mobile phone, not in a production studio.

It allows users to respond in a more private and connected way, cultivating a level of loyalty, intimacy and closeness that I don't think is easily replicated. The DMs is just such a good place to connect deeper with your audience and it's just so easy for them to do so. (Which also signals to Instagram from an analytical perspective that you should be higher in the algorithm).

The beauty is that no one knows how many people are responding and how many people aren't responding. So unlike comments that are visible to everyone, you could be getting lots of responses to your DMs or not that many, and no one's going to know. They also don't know how many people watch your story. It's just an intimate one-to-one kind of experience.

Hopefully you all understand that stories are very, very powerful. I know some of my clients would confess that they don't do stories enough, so let's talk about some creative ideas to empower you to start creating more inside of Instagram Stories.

MASTERING YOUR INSTAGRAM STORY STRATEGY: CREATING ENGAGING CONTENT

There's an idea that if you're using Instagram Stories, you need to be posting content every single day. You don't. However, post consistently: if you decide to post once a week, stick to it. People should know what to expect from you, but it's not going to harm you if you're not showing up every single day.

Show up in a Series

Implement a weekly series. Come up with a catchy name and it becomes a trigger for your audience, it becomes something that they kind of look forward to. It becomes another layer of ways that people can connect with you. Listen to the full podcast episode for a step-by-step guide on how I run a weekly series.

Share Advice

Have a “how to” piece of content, or a piece of content that gives advice. Really the purpose of this content is to add as much value as possible. You want to create the type of content that your ideal client gets excited about every time they see a new story from you. So for this, you're really thinking about:

Tutorials

How tos

Advice stories

Keep it as short, sweet and to the point as possible. Keep in mind it doesn't have to be 100% related to your product or service - just relatable to your ideal client.

Promote

This is really, really big and can be done in so many different ways - get creative. Don't just show up and say, “we're doing 25% off today.” (Although that is great and important and it has its time and place.) Think about all the ways that you can encourage people to buy from you, so that might be highlighting a customer and celebrating wins or sharing a testimonial.

There are so many different ways to link stories into all the parts of Instagram. Use the swipe up feature if you have 10k+ followers and if not (Pro tip!) use IGTV - where regardless of followers you can swipe up.

You don’t only have to focus on promoting products, promoting podcast launches or blog posts etc. Focus on engaging with your audience by sharing things that they’ll love.

Behind the Scenes

Let's talk about some other behind the scenes things we can do to creatively to show people the work going into whatever you do.

There are so many ideas. It's just honestly looking whatever situation that you're in and writing a list of what the things are that happen behind the scenes. It could be anything, including:

Get to know where you work (or who you work with)

How products launch

New things in the works

It's so much more fun when you see the people rather than when you're a faceless presence. You might think it's boring and mundane, but the truth is everyone who is living their own life believes that their own life, situation and circumstances are boring and mundane (but everyone else is living their own lives completely different to yours.)

I find that the stories that I think are the most boring are some of my best, most engaged stories just from simply bringing people behind the scenes. Don't underestimate your own situation.

WHAT MAKES A GOOD STORY

First thing’s first: A story is called a story for a reason. Many don't realise that when you post different stories throughout the day, they should all flow. There should be a beginning, a middle and an end. Think about what colours you’re using, can you use your brand colours again and again, can you use the same fonts again and again? Can you add emojis? Can you spend 15 more seconds making it look a little different to the average story?

Write it Out

Most people are not listening to your stories. I've done polls about this before, my audience is probably split 50/50 right down the middle in terms of who watches stories, with sound on vs. without.

If you are talking into the camera, you’re missing a huge percentage of people who just flip through. Captioning your stories to get the general point across is powerful. Everyone can understand the value of whatever it is you're saying.

Plan Ahead

The big thing, don't upload in the moment. When you take a video and go to caption it, you have to re-listen to it. It takes some time. Take your stories. One after the next, save them and then later when you're at home, listen to it and just type it out. Most of the time, I like to type it out word for word because it requires less thought, but sometimes I talk a lot and I can just narrow it down.

You want to make it so that if someone sees that story, regardless of whether they hear your voice or see your face or see your little name, we want them to know it's you.

Have an Ending

Let’s go back to the beginning, middle, and end. I know a lot of people struggle with the end part. Everybody knows how to start and maybe what the middle is, but how do you end a story? You have to have a conclusion, a finale, a summary of what you said, thanking people for showing up, saying goodbye. I try and do that as often as I can because I'm so constant with my storytelling that I always say good morning, so it just makes sense to say good night as well.

Creating Engagement

Engagement is one of those key metrics that the algorithm looks for. So how do we get better engagement?

Ask people to DM

You don't just ask them once, don't ask them twice. Make it a part of the way that you show up on stories. Say “I want to hear from you about ____.” You don’t have to respond to every message, open and double tap to like their response. As long as I feel that my audience feel heard and seen, I'm good.

Use polls/questions

Include polls or questions when you can. They are the simplest features to encourage an audience to engage and respond. Every time someone engages with a poll of yours, it's signalling to Instagram, “I'm interested in your content. I want to see more.”

You can use them for silly things - If I'm going to be getting my nails done and I don't know what colour to choose, I’ll ask for an opinion.

For deeper questions, use the question & response feature so your audience can give more individualised answers. Use this to determine content: “what are you struggling with right now in _____,” and then solve it.

Try the quiz feature

This allows you to ask a question and then use up to four different answers, then choose the correct answer. You're quizzing your audience. It's so fun to do things like “get to know me and my business.” And so one of the questions might be:

How many years have I been doing what I do?

Who worked with me behind the scenes?

What is my dog’s name?

Human nature is to want to know what the right answer is. Many just guess and interact just to see what the answer is.

Resources Mentioned In This Episode:

Want access to a library full of online marketing resources plus weekly bitesized breakthroughs to help you boss your online presence? Find it here.

What did you think of the show? Leave a review on iTunes and become the Breakthrough Blogger of the Week!

Subscribe to the show and get notified when a new episode goes live.

Come join my free FB group.

Apply to work with me 1:1 as a private client here.

from Blog https://ift.tt/2M5kKUZ via IFTTT

#Blog

0 notes

newssplashy · 6 years

Link

Former Arizona Senator John McCain's office issued his farewell statement to the American people after his death on Saturday. In it McCain slammed President Donald Trump's policies without mentioning him.

Senator John McCain's office issued his farewell statement to the American people after his death on Saturday.

The statement slammed President Donald Trump's policies without mentioning his name.

Meanwhile, Trump led a confused White House response to a self-inflicted controversy caused by the White House not keeping flags at half mast for the customary period of time.

Trump eventually re-lowered flags and made a statement saying he respected McCain.

McCain let his final feelings towards Trump be known by not inviting him to his funeral.

Sen. John McCain's office issued his farewell statement to the American people after his death on Saturday. In it he slammed President Donald Trump's policies as the president became mired in controversy over his apparent disrespect for the former Arizona senator.

McCain, the GOP's 2008 presidential candidate and longtime party leadership figure, and Trump — a political neophyte whose now wide grip on the party dates back less than two years— had long been rivals.

McCain, who survived North Vietnamese forces shooting down his plane, a failed ejection that shattered three of his limbs, a savage beating by the waiting enemy, and a stint as a prisoner of war wherein he refused early release to favor other US captives, has repeatedly had his status as a war hero questioned by Trump.

The two frequently sparred on issues of decorum. McCain also dealt a death blow to Trump's American Health Care Act, severely setting back the president's legislative agenda.

But in dying, McCain made clear his true feelings for Trump by asking him not to attend his funeral and rebuking him in his final words to the country.

From McCain's farewell:

"We weaken our greatness when we confuse our patriotism with tribal rivalries that have sown resentment and hatred and violence in all the corners of the globe. We weaken it when we hide behind walls, rather than tear them down, when we doubt the power of our ideals, rather than trust them to be the great force for change they have always been."

Trump's controversial response to McCain's death

Since McCain's death, Trump has come under fire for a confused and possibly disrespectful response to the passing of an American who served his country for sixty years.

Initially, Trump made no statement on McCain himself, only wishing his family well in wake of his death. Later, Trump's White House bucked the long-established trend of flying flags at half mast from the time of a Senator's death to his burial.

The White House and Pentagon, buildings under control of the executive branch, raised their flags shortly after McCain's death, while Congress continued to keep theirs low.

"I doubt you could find a comparable situation where the president doesn't order the flag flown at half-mast until the funeral," said John Lawrence, history professor at the University of California's Washington Center to Reuters.

"The disparity between the Congress and White House policy is obviously noticeable and somewhat shocking."

On Monday, the flags returned to half staff along with a statement from Trump that struck a more conciliatory note after hours of pressure from veteran's groups.

"Despite our differences on policy and politics, I respect Senator John McCain's service to our country and, in his honor, have signed a proclamation to fly the flag of the United States at half-staff until the day of his interment," the statement said.

In his death, McCain left a hole in Congress and the fabric of American public life, as well as a vision of how the country can recover from political divisiveness.

From McCain:

"We are three hundred and twenty five million opinionated, vociferous individuals. We argue and compete and sometimes even vilify each other in our raucous public debates. But we have always had so much more in common with each other than in disagreement. If only we remember that and give each other the benefit of the presumption that we all love our country we will get through these challenging times. We will come through them stronger than before. We always do."

Read McCain's full farewell below:

"My fellow Americans, whom I have gratefully served for sixty years, and especially my fellow Arizonans.

"Thank you for the privilege of serving you and for the rewarding life that service in uniform and in public office has allowed me to lead. I have tried to serve our country honorably. I have made mistakes, but I hope my love for America will be weighed favorably against them.

"I have often observed that I am the luckiest person on earth. I feel that way even now as I prepare for the end of my life. I have loved my life, all of it. I have had experiences, adventures and friendships enough for ten satisfying lives, and I am so thankful. Like most people, I have regrets. But I would not trade a day of my life, in good or bad times, for the best day of anyone else’s.

"I owe that satisfaction to the love of my family. No man ever had a more loving wife or children he was prouder of than I am of mine. And I owe it to America. To be connected to America’s causes – liberty, equal justice, respect for the dignity of all people – brings happiness more sublime than life’s fleeting pleasures. Our identities and sense of worth are not circumscribed but enlarged by serving good causes bigger than ourselves.

"'Fellow Americans' – that association has meant more to me than any other. I lived and died a proud American. We are citizens of the world’s greatest republic, a nation of ideals, not blood and soil. We are blessed and are a blessing to humanity when we uphold and advance those ideals at home and in the world. We have helped liberate more people from tyranny and poverty than ever before in history. We have acquired great wealth and power in the process.

"Ten years ago, I had the privilege to concede defeat in the election for president. I want to end my farewell to you with the heartfelt faith in Americans that I felt so powerfully that evening.

"I feel it powerfully still.

"Do not despair of our present difficulties but believe always in the promise and greatness of America, because nothing is inevitable here. Americans never quit. We never surrender. We never hide from history. We make history.

"Farewell, fellow Americans. God bless you, and God bless America."

via Nigerian News ➨☆LATEST NIGERIAN NEWS ☆➨GHANA NEWS➨☆ENTERTAINMENT ☆➨Hot Posts ➨☆World News ▷NEWS

#IFTTT #Nigerian News ➨☆LATEST NIGERIAN NEWS ☆➨GHANA NEWS➨☆ENTERTAINMENT ☆➨Hot Posts ➨☆World News ▷NE

0 notes