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reversedout-blog · 1 month

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Top 10 Steps To A Better Web Experience For Your Customers

When it comes to being successful online, there’s a lot that goes into building a website and making it work. You have to know who you’re trying to reach, what they want from their visit, and how you’ll keep them coming back (and converting!) once they arrive. Of course, all this can be simplified by focusing on the things that make for a better web experience for your customers—that is, the folks who matter most in every digital marketing campaign! With this list of 10 steps in mind and some diligent effort from your team or agency partner along the way, there’s no telling how far you’ll go.

Know your audience.

To make the most of your website, you need to know who you’re trying to reach.

This includes:

The problems they have

The keywords they use

Their needs and preferences

Their demographics (age/gender/location)

Their habits and buying cycle

Get customers where they’re looking.

While you’re at it, make sure to:

Use the right keywords in your online content.

Choose a domain name that’s easy for customers to remember and type into their browser.

Use a URL structure that makes sense for your site’s content hierarchy and how people search for products or services like yours on Google.

Write title tags, meta descriptions, and ALT attributes that are specific enough to help users find what they need while also being broad enough not to confuse them with another page on another website.

Use keywords.

Title: Use keywords in your title tag.

Description: Use keywords in your meta description.

Content: Include appropriate keywords throughout your content, but don’t overdo it!

Image Alt Tags: When uploading images on your website, be sure to include relevant keywords as alt tags. This will help search engines understand the contents of those images and help them rank higher when displayed on search engine results pages (SERPs).

Meta Tags: If you are using a CMS like WordPress or Magento, there is an opportunity for you to add meta tags that contain your target keywords directly into the source code of every page of your site. These meta tags can also provide additional information about how people can contact you or find other content associated with what they’re searching for—like an event calendar or blog feed!

Focus on quality and originality.

While there are many things that can make your website more user-friendly and attractive, there is one major factor that will determine whether or not the customer will have a positive experience with your site: quality and originality.

Before you even begin to create content for your site, it is important to think about what kind of impression you want to give off as an organization. Are you looking for something professional? Do you want something fun? What kind of message do you want to convey? These questions should be discussed before any writing begins so everyone knows exactly what they’re getting into. If it turns out that one writer has different ideas than another, then maybe they shouldn’t be on the same team!

Make it easy to consume content.

The first step in providing a good user experience is making sure your content is easy for the user to consume.

You should make sure your text is readable and that it’s not too long or too short. Use headings, subheadings, and bullet points when appropriate. Use white space to break up long paragraphs of text into smaller sections that are easier on the eyes. Images are also a great way to break up text while adding more visual appeal to your site!

Create an engaging experience with minimal effort from them (your customers).

For example:

Keep layouts simple without overdoing it with complex graphics or special effects.

Use simple designs so they don’t feel overwhelmed by information overload.

Add white space between elements throughout your website so they aren’t distracted by clutter.

Create color schemes with limited number of shades so there aren’t any unnecessary distractions either.

Keep it fresh.

Keep your content fresh and have a blog that is updated regularly. By keeping an updated blog on your website, you’re showing value to your customers and give them faith that you’re knowledgable in the products/services you provide. In addition, traffic to your website will increase.

Simplify navigation.

When your navigation is easy to find and use, it’s a win for your customers.

Navigation should be consistent across all pages of your site, which means you need to make sure it’s the same on each page of content. A customer may click on an article link, but when they arrive at that page they realize they have no idea what section they’re in and how to get back out again.

You also want your navigation system to be intuitive. This will help reduce unnecessary clicks by allowing people who know where they want to go easily move around without having to think about how exactly that might happen (and thus increase their chances of staying on site).

Finally, make sure all parts of the navigation are easy-to-read! This includes font size as well as color contrast ratio (which refers more specifically about how text compares with its background).

Make sure your website is optimized for search engine optimization (SEO).

Search engine optimization is the process of improving a website’s search rankings in organic (unpaid) search results. SEO experts use SEO tactics to increase a website’s visibility, traffic and ranking in the search engines.

Broadly speaking, there are two main ways to improve your site’s SEO:

On-page factors – the HTML code on each page of your site (for example, having keywords in headings and links)

Off-page factors – how other pages link to yours

Optimize for mobile and tablet devices, too.

A website that doesn’t work well on mobile or tablet will lose you business. In fact, Google has said that it takes into account the mobile experience in its ranking algorithm, so it’s not just about having a better user experience—it could also mean more traffic and higher rankings in search results!

Responsive design is by far the easiest way to ensure your site works well across all devices. Most web designers use responsive design techniques these days (as they should), but if yours hasn’t yet made the leap, now is the time!

Don’t forget about the basics and keep paying attention to the little details that matter most to your audience.

It’s easy to get caught up in all the new technology that’s available, but sometimes you have to remember that there are things you can do to make your website better without spending a lot of money or time. Some of these include:

Make sure your website is optimized for search engine optimization (SEO). This includes having keywords in your title tags, descriptions, and body content. You should also have links to other pages on your site within your text so that it can rank higher when someone searches those terms.

Make sure your website is optimized for mobile and tablet devices. If people are accessing your site from their phone or tablet, they want something that looks nice and works well with their device. You can check this by using Google Analytics to see how many people visit from mobile devices each month and/or how much time is spent on those pages versus desktop ones during this same period; if there are not enough visitors then think about ways you could improve them (such as adding more images).

If you put in a little effort and pay close attention, you can improve your site in ways that make a big difference for your customers.

We’ve all heard the phrase, “You can’t please everyone.” It means that no matter what you do or how hard you try, there will always be someone who doesn’t like it. That is especially true when it comes to websites—and especially true if your website isn’t very good to begin with.

The solution is simple: put in a little effort and pay close attention, then adjust accordingly until you’ve hit upon the best possible version of your website for your customers.

When we say “a little effort,” we mean something like 5 minutes or less per week. If each week takes 15 minutes of work (which includes research), then after 4 months of tweaking things here and there along with new content updates, you’ll have an amazing site that generates more traffic and generates more income for your business than ever before!

Conclusion

Thanks for reading! If you’re looking for more tips on website optimization and design, be sure to check out our other blogs. You can also contact us at Reversed Out Creative.

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

Content source: https://reversedout.com/top-10-steps-to-a-better-web-experience-for-your-customers/

#Digital Marketing Agency Cincinnati #Digital Marketing Services In Ohio #Digital Marketing Agency Near Me #Digital Marketing Experts Near Me

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24x7ads · 2 months

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How Healthcare Industry Leverages From Digital Marketing Agency Ohio?

Advances like artificial intelligence, virtual reality, and automation improve promoting endeavors to focus on the patient experience. Emergency clinics, facilities, and healthcare professionals can benefit from the digital marketing agency Ohio to interface with patients. Read more :- https://www.zupyak.com/p/3994409/t/how-healthcare-industry-leverages-from-digital-marketing-agency-ohio

#digital marketing agency ohio

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serpmoredigitalmarketing · 3 months

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#cincinnati ohio #law firm seo expert #digital marketing

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clevelanddigitalmarketingagency · 10 months

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Skyrocket Your Online Success with a Premier Digital Marketing Agency Cleveland

Look no further than Cleveland digital marketing agency, the leading digital marketing Agency Cleveland experts in the area. With our strategic approach and data-driven strategies, we'll help you increase brand visibility, drive targeted traffic, and boost conversions. From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and content creation, our team of skilled marketers has the expertise to deliver exceptional results. Partner with us and watch your online presence soar. Contact our Cleveland digital marketing agency today for a consultation and let's propel your business to success.

#Digital Marketing Agency Cleveland #digital marketing agency cleveland ohio #cleveland digital marketing company #cleveland digital marketing agency #digital marketing agency in cleveland

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twowheelsmarketing · 1 year

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Columbus Digital Marketing Agency

ROI-oriented digital marketing agency in Columbus, Ohio with expertise in PPC, SEO & Paid Social Media strategies to increase sales or generate leads.

#Columbus SEO Company #Columbus PPC Company #Columbus Paid Social Company #Digital Marketing Company Columbus #SEO Columbus Ohio

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rockethorse · 5 months

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Stocking Stuffer 1/5: A Bajillion Random Painting Recolours

Happy Holidays to all! While I'm proud that last year I finally managed to achieve a longtime goal of sharing a full TS2 Advent Calendar, I'm simply not gonna be able to pull it off this year. Nonetheless, the holidlay spirit has encouraged me to finish up and share a couple of things before the end of the year! I'll be sharing five little gifts over the next few arbitrary days. First up: A BUNCH of Maxis painting recolours.

One recolour each of A/B/C Stroke (yes, I still enjoy playing with these as three separate paintings) using vintage matchbook covers designed by Saul Bass for The Ohio Match Company.

Two recolours +frames for Abstrutionism; "Poppy Cake" by Adolf Fényes (1910), and then this edit of Christina's World by Andrew Wyeth (1948) to include Bella Goth (the original Tumblr poster has deactivated).

A recolour of Anonymous Masterpiece with these two digital paintings by user chestnutroan featuring their farmer Sim and his two alien daughters.

One recolour of the Arghist Soldier with "Friday Nights" by Deborah DeWit (2006), perfect for your novel-enthusiast Sims' reading nook.

One recolour of City Skyline with a fruit & veg painting by Twitter user snail_soup (you can buy a real print of this too if you like it!)

One recolour of the Fourth Element wall scroll with "From Stardust to Stardust - Raccoon" by user ArtOfMienda.

Four Vegetables recoloured with four deliciously juicy tomato paintings by artist Leah Gardner.

Geometry 101 recoloured with a beautiful palette knife painting by Lynn Boggess.

Two recolours of Grilled Cheese (you all know what Grilled Cheese looks like, c'mon); one vintage ad for Hollywood Diet bread which I cleaned/redrew to remove text/graphics, and then "Cloud Rows" by Ivan Eyre (2004).

In The Beginning (+frame) recoloured with "Little Thief" by Courtney / Trash Kitty Art (also available as an affordable IRL print).

Kitten vs. Yarn (+frame) recoloured with this goache painting by user ieafy.

"Until Tonight" by Mark Grantham (2019) slapped on Lady On Red.

Two recolours of Living Room; "Midwestern Summer Fun" by user ink-the-artist (you may wanna zoom in for a surprise), then "Girl On A Swing" (2000) by Andrew Macara.

One recolour of Marketing Print with the Beatles as drawn by other Beatles. I don't remember who drew who because I'm actually not much of a Beatles fan but I thought these sketches were really darling.

In Memory of Johnny Gnome (+frame) recoloured with a piece by Emma Roulette.

A recolour of My First Holiday with art from Twitter user heikala_art.

On Pointed Toes (+frame) recoloured with this digital painting by Twitter user catwheezie.

I fell in love with this Guinness ad so I tweaked it from the photo to fit on the Route 66 poster, then made an accompanying Simlish option.

A single Scruffles recolour (+frame) with this adorable cow illustration by Twitter user poodlewool.

Four recolours of the Sim Noir pop art print; three pieces by Al Parker I found through this Tweet (with some English removed) and then an edit of the original painting to look passingly familiar...

Two recolours (+frames) of Snoozing Enemies; "The Cat on the Pillow" by Adolf von Becker, and "Sleeping Sasha" by Lena Rivo.

Stiller Life (+frame) recoloured with this oil painting of McDonalds by artist Noah Verrier.

Two recolours (+frames) of Stumped Hound; "Shadow" by Tianyi Zhou and "cat falling off table" by user anasauruss.

The Muse recoloured with this Juxtapoz magazine cover by artist Josh Courlas.

And lastly, three recolours of Untitled (the Bella Goth pop art painting) with works by Hiroshi Nagai.

Download All Paintings @ SFS

#the sims 2 #s2cc #sims 2 cc #Stocking Stuffers

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asknoahpuck · 2 months

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wait, is that NOAH PUCKERMAN? they kinda look a lot like MASON GOODING, don’t they? i heard the TWENTY-TWO year old is known as the DUMB JOCK around mckinley. it seems like they auditioned to be in DULY NOTED which is so lame? people at campus have said they’re +CONIDENT, but don’t be fooled since they’re also -WRECKLESS. rumor has it, you can find them at MCKINLEY TITANS AND DEGITAL MEDIA when they aren’t belting show tunes. their entire vibe revolves around RED SOLO CUP FILLED WITH CHEAP BEER SURROUNDED BY PEOPLE, A TITANS RED JERSEY WITH THE NUMBER 47 DARTING DOWN A LUSH GREEN FIELD AND A SILVER CHAIN FOR HIS STAR OF DAVID NESTLED UNDER HIS SLIGHTLY TOO TIGHT T-SHIRTS but no one pays attention to that here in ohio.

BASIC INFORMATION

full name. noah theodore puckerman

nickname. puck

pronouns. he/him

sexuality. biromantic bisexual (newly out)

age & birthday. twenty-two & august 5

zodiac sign. leo sun, leo rising, aries moon

clubs. mckinley titans (wide receiver) & digital media

glee club. duly noted

major. creative marketing

minor. graphic & web design

HEADCANONS

is a super senior who has changed his major at least three times. currently he landed on creative marketing and he thinks this one's gonna stick, he needs something to fall back on if football doesn't work out.

is coming to terms with his bisexuality, having told only his closest friend but not the general public. he is scared what it will mean for his future in football and his overall reputation. He likes how he's seen by other and know this will change how he's perceived.

despite his terrible relatiinship with his father, Puck is very family oriented as he had to take on the roll of "man of the house" after the abandonment of his father.

a hustler at heart, Puck will do random things for money. need alcohol for you party, for the price of the alcohol plus an additional $30 per bottle or case he'll get it for you. need your place cleaned, a haircut, help talking to your crush, Puck'll help you for a fee. he's got bills to pay, so there ain't no shame in his game.

at a party he got drunk and slept with a cheerleader. normally, that would be awesome and the least surprising thing he's ever done, except the chick is the girlfriend of one of his teammates and friend.

CONNECTIONS

@asksantanalopez f.w.b they have a lot in common, bless 'em

@kurthq tutor/friend quite the odd couple

@asksam best bro puck's first kiss with a dude

@askfabray secret crush this is entirely too messy, no way this ends well

@jpuck little bro younger half brother but you'll never catch Puck saying half

@thejbi roomies/business buddy they're gonna make millions together

@askbrett super seniors they're both doing great

@goldenkwilde besties proof that men and women can be friends no matter how hot they are

( honestly i'm down for anything, just send me a dmif you're interested in plotting or forging a connection with puck! )

#wmacintro

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mckinleyrp · 2 months

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CONGRATS DUMB JOCK. i mean NOAH “PUCK” PUCKERMAN. you better start warming up your voice, you've made it in the club. if you're ready to start belting out some notes, you better send your account in within 48 HOURS. don't forget to give a look at our CHECKLIST before you start singing. good luck getting around campus, i wouldn't be surprised if a slushie comes your way. ( jana, she/her, 33, cst. )

wait, is that NOAH PUCKERMAN? they kinda look a lot like AARON TAYLOR-JOHNSON, don’t they? i heard the TWENTY-TWO year old is known as the DUMB JOCK around mckinley. it seems like they auditioned to be in DULY NOTED which is so lame? people at campus have said they’re +CONIDENT, but don’t be fooled since they’re also -WRECKLESS. rumor has it, you can find them at MCKINLEY TITANS AND DIGITAL MEDIA CLUB when they aren’t belting show tunes. their entire vibe revolves around FOOTBALL, STAR OF DAVID AND SEXY SINGLE FATHER but no one pays attention to that here in ohio.

LIST ABOUT 3+ HEADCANONS ABOUT YOUR CHOSEN CHARACTER!

despite his terrible relatiinship with his father, Puck is very family oriented as he had to take on the roll of "man of the house" after the abandonment of his father.

#wmacaccepted #noah puckerman

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amor-est-potestas · 4 months

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Good Stuff in 2023

Since every year seems to be shit, I thought I would go through some major news stories and pick out the ones that seemed pretty good, actually. There's a bit of a USA bias in the source I used... but here's some year-end positivity, anyway!

January

An ebola outbreak was successfully controlled in Uganda

Sierra Leone introduced a law that reserves more jobs for women

The UN declared the current approach to repairing the ozone layer is successful and could return it to 1980 levels

New York's gun restrictions were upheld by the Supreme Court

February

Google lost $100bn in shares because its chatbot was crap (lol)

Tesla had to recall over 350,000 cars because its self-driving system was crap (lmao)

March

The International Criminal Court put out a warrant for the arrest of Vladimir Putin

12 Democrat-led states in the USA sued to attempt to protect access to mifepristone (an abortion inducing drug)

Donald Trump was charged with criminal offences in New York

The Royal Society tested robotic prosthetics with the public and found that over 95% of people could use them well within the first minute

April

Finland was approved to join NATO

Christina Koch was announced as the first woman and Victor Glover as the first black astronaut on a NASA lunar mission

The tiger population of India was confirmed to have risen by around 200

A SpaceX rocket blew up (haha)

Japan approved an abortion pill for use for the first time

Pope Francis announced that women would be allowed to vote in meetings of bishops

The US Supreme Court rejected a West Virginia transgender athlete ban

Washington state eliminated the death penalty and sterilisation as criminal punishment

The US Supreme Court protected access to mifepristone (see March)

The UK fined TikTok for mishandling children's data

NASA was able to extract oxygen from lunar soil

Germany confirmed the shut down of nuclear power stations in the interest of safety

May

Colorado state signed several gun control bills into law

Donald Trump was found liable in a civil case where he was accused of rape and defamation

North Carolina's governor vetoed an abortion ban

The UK's first "three-parent baby" was born via IVF

June

Former Brazil president (Collor) was sentenced to prison for corruption

Federal courts blocked laws preventing healthcare for young trans people in Kentucky and Tennessee

July

Donald Trump's request for a new trial (see May) was rejected

Sweden's bid to join NATO was backed by Turkey

August

FDA approved use of the first drug (Zuranolone) to treat postpartum depression

Direct detection and nanopore sequencing (DDNS) used to halve the time for polio detection

India's space agency achieved their first unmanned moon landing

September

Mexico's Supreme Court decriminalised abortion rights

The African Union permanently joined the G20

The EU raised their renewable energy targets

Donald Trump was found guilty of fraud in New York

Apple announced a switch to USB-C charging ports in its new iPhone

October

California banned driverless taxis

November

A court in South Africa ruled in favour of introducing shared parental leave

The UK Supreme Court blocked plans to send asylum seekers to Rwanda

An assault weapons ban in Illinois was upheld by an appeals court

The first images were received from ESA's Euclid space telescope

The EU started talks to bring Ukraine into the union

December

41 workers were rescued from a tunnel under the Himalayas in India

Pope Francis allowed priests to bless same-sex couples (but not for marriage... but still a win maybe?)

Supreme Court dismissed Ohio's attempt to enforce an abortion ban

Colorado's Supreme Court declared Donald Trump ineligible to run for office (only applies to Colorado)

IBM unveiled a quantum computing chip and machine

Google, Meta and other tech companies agreed to work towards open digital ecosystems (prompted by EU regulations on digital markets)

#2023 #positivity #new year #year in review

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mostlysignssomeportents · 7 months

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This day in history

I'm coming to Minneapolis! Oct 15: Presenting The Internet Con at Moon Palace Books. Oct 16: Keynoting the 26th ACM Conference On Computer-Supported Cooperative Work and Social Computing.

#20yrsago Usability movement hijacks, improves Parliament’s website https://memex.craphound.com/2003/10/10/usability-movment-hijacks-improves-parliaments-website/

#20yrsago Matt Haughey’s Long Now project https://web.archive.org/web/20031012122142/http://tenyearsofmylife.com/

#20yrsago URGENT: Tell the FCC to say no to the Broadcast Flag https://web.archive.org/web/20031101143533/https://action.eff.org/action/index.asp?step=2&item=2801

#15yrsago Gaiman’s Graveyard Book — spooky, magical retelling of The Jungle Book in a graveyard https://memex.craphound.com/2008/10/10/gaimans-graveyard-book-spooky-magical-retelling-of-the-jungle-book-in-a-graveyard/

#15yrsago Entertainment industry made up $250 billion/750,000 jobs losses due to piracy https://arstechnica.com/tech-policy/2008/10/dodgy-digits-behind-the-war-on-piracy/

#15yrsago Kids who photograph themselves naked are child pornographers and sex offenders in Ohio https://web.archive.org/web/20081009194301/http://www.newarkadvocate.com/article/20081008/NEWS01/810080302

#15yrsago Comprehensive reviews of jihadi video-games https://web.archive.org/web/20081011070337/http://arstechnica.com/reviews/games/terrorist-propaganda-games-roundup.ars

#10yrsago Super Mario fully implemented in HTML5 https://web.archive.org/web/20131013054247/http://www.fullscreenmario.com/

#10yrsago Christopher Columbus: raping, murdering, enslaving, genocidal pedophile https://theoatmeal.com/comics/columbus_day

#5yrsago Not just Europe: EU Copyright Directive will censor the world’s internet https://www.eff.org/deeplinks/2018/10/eu-internet-censorship-will-censor-whole-worlds-internet

#5yrsago Homeless people in San Francisco are hotwiring electric scooters https://www.cnet.com/culture/the-mad-tale-of-the-electric-scooter-craze-with-bird-lime-and-spin-in-san-francisco/

#5yrsago Leak shows Google lied when it claimed it wasn’t near launching its censored Chinese search tool https://theintercept.com/2018/10/09/google-china-censored-search-engine/

#5yrsago Bernie Sanders on fighting global authoritarianism https://medium.com/@SenSanders/building-a-global-democratic-movement-to-counter-authoritarianism-46832e3beef6

#5yrsago New York’s luxury real-estate market is crashing https://www.ft.com/content/db675edc-c7f2-11e8-86e6-19f5b7134d1c

#5yrsago Britain’s Corbyn-panicked oligarchs are shifting money offshore https://www.ft.com/content/a1b456d4-c72c-11e8-ba8f-ee390057b8c9

#5yrsago Dystopia watch: American schools are installing anti-shooter smoke cannons and bulletproof doors https://apnews.com/article/us-news-ap-top-news-laws-in-state-wire-north-america-3884ffc5420d4adaaa7732be30136ed9

#1yrago Antitrust is – and always has been – about fairness https://pluralistic.net/2022/10/10/play-fair/#bedoya

My next novel is The Lost Cause, a hopeful novel of the climate emergency. Amazon won't sell the audiobook, so I made my own and I'm pre-selling it on Kickstarter!

#pluralistic

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reversedout-blog · 5 months

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What Are The Key Benefits Of Google My Business?

If you’re a small business owner, running your own website can be a full-time job. Between content creation and web design, it’s easy to lose track of the most important tool in your arsenal: search engine optimization.

Fortunately for small businesses, Google offers free tools that make it easier than ever to get found online while running a business. One such tool is Google My Business (GMB), an essential part of any company’s marketing strategy.

When you optimize your Google My Business listing—which we’ll explain how to do below—you have access to benefits like increased visibility on Google Maps or being able to add photos of your products directly into search results. And since there are no costs associated with optimizing your GMB listing using the tips below, this is one area where it pays off for small businesses to spend some time researching what works best for them.

Your business will be visible across Google search, maps, and Google+.

When a person searches for your product or service on Google, if you’ve claimed your business listing, you’ll appear in the local pack at the top of the page. If a user is searching from a mobile device such as a smartphone or tablet, they can also see your listing in search results that are specifically designed for mobile devices.

Google+ pages (pages from people) will also index when users search for businesses. This means that if you have created a Google+ page for your business and verified it, people who are looking for information about your organization may find this content through relevant searches on Google+.

Your contact info and website URL will be instantly accessible.

Your contact info and website URL will be instantly accessible to people who search for your business. For example, if someone searches “coffee shop” in the area where you’re located, they’ll be able to find your details without having to visit multiple websites or apps.

These details include:

Your business address, phone number, and website. You can update these at any time by editing this information on the Google My Business dashboard.

A photo of your business (if available). This could be a shot of your storefront or a rendering of what life is like inside your establishment—whatever best represents the brand you want to convey online.

A map showing where you are located in relation to other businesses around it (if available). This feature can help customers see exactly how close they are to finding what they need nearby before making an appointment, or traveling across town just for something simple like picking up some groceries while out running errands!

Reviews of your business will be visible.

Reviews are one of the best ways to build trust with potential customers. They can help you rank higher in local search results, and they can help you get more customers. Reviews are also a great source of valuable feedback from people who have interacted with your business in person or online.

An average Google user has over 100 searches per day, so it’s important for businesses to take advantage of this opportunity by getting reviews on Google My Business (GMB). Having an active GMB profile will increase traffic to your website, which means more leads for you!

Let customers know when you’re online and offline.

Get more customers in the door by letting them know when you’re open and closed. This includes specific days, holidays, nights, and weekends.

Optimize your local search.

Google My Business helps you connect with customers and build loyalty.

Use the tools available for the best results.

Make sure your Google My Business listing is accurate and complete by using a tool like Local SEO Pro to update your business information, add photos, and claim your online listings on other sites.

Optimize your listing to get the most out of it!

Get a free website that matches your brand.

Google My Business is a free service that provides you with a mobile-friendly website, which means you can easily attract customers to your business. It also comes with the added benefit of being secure, so you don’t have to worry about cyber threats. You can add a blog, video, pictures, and more to your site to showcase what makes your business unique or special—whether it’s food trucks or coffee shops—and really make an impression on potential customers!

Keep local customers engaged with Google Posts and more.

Google Posts is a way to share information with customers. You can use Google Posts to share news, events, and other updates. On the right side of your My Business dashboard, you’ll see a list of recent posts you’ve made. And if you’ve ever used Facebook Messenger, it’s a lot like that!

You can also use Google Posts to connect with customers who have visited your business in the past. After they visit and leave your place of business or service, you can ask them if they want to receive special offers and promotions from your company via email or text message.

If someone opts in for these messages from you—or “subscribes” to them—you can send out messages about upcoming events, new products or services (like seasonal menu changes), thank-you gifts for purchases made at your place of business (like loyalty cards), as well as information about charitable organizations that are supported by donations from customers like them!

Whether you’re just starting out or you’re an established brand, optimizing your listing can provide a range of benefits for your business.

It helps Google understand what your business is about and how it fits into its local search results.

It gives you more control over your online presence—and potentially more traffic to your website.

It increases the chances that people who are looking for local businesses will find yours.

Conclusion

The benefits of Google My Business are more than just search visibility. The features available through this platform are designed with one goal in mind: helping you connect with customers and grow your business. Whether you’re just starting out or have been around for years, it pays to optimize your listing now so that when potential clients visit search results, they’ll see your business at the top of the list.

If you need an elevated website for your business, don’t hesitate to contact us at Reversed Out Creative.

Original content source: https://reversedout.com/what-are-the-key-benefits-of-google-my-business/

#Google My Business #GMB #GMB Profile #Google My Business Listing #Local SEO Optimization Cincinnati #Digital Marketing Services In Ohio

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24x7ads · 3 months

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How Does A Digital Marketing Agency In Ohio Drive Success?

Are all your digital marketing efforts failing? Or maybe you don’t have much time to handle your online marketing. Reasons might be diverse, but one thing is constant here, which is the significance of a solid online presence. In today’s digital agе, thе success of your business is closely tied to your online prеsеncе. Fortunatеly, thе powеr of digital markеting can propеl your brand to nеw hеights. Hiring the digital marketing agency in Ohio has the potential to convert your dream results into reality. Let’s figure out thе basics of how you can ignitе your Ohio business through simple and effective digital marketing strategies. Read more:- https://24x7ads.com/blog/how-does-a-digital-marketing-agency-in-ohio-drive-success/

#digital marketing agency in Ohio

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kaleav · 8 months

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Introduction

My name is Katelyn Leaver. I am an advertising master student at the S.I Newhouse School of Communications at Syracuse University in Syracuse, New York. For the duration of this trendspotting course I aim to gain more general knowledge of things such as Generative AI, the future of trends, and more. I come from a small town in Ohio near Cleveland. I am an only child, and lived with my parents and their 2 cats until I was 18 when I moved to college. I have been living out of my hometown for 5 years, and being here in Syracuse is the first time I have lived out of state (Ohio).

I was a marketing/advertising intern for Cedar Fair, whom own the majority of the amusements parks throughout the U.S. I resided at Cedar Point, located in Sandusky, Ohio and did this internship during the 2022 summer period. My chosen area of media focus is going to be digital media. While I am a advertising student, I prefer to be more on the creative side. I enjoy making things such as invites, posters, etc. using resources like adobe InDesign, Illustrator, and XD.

#advertising #graphic design #masters #student #newyork #syracuse #syracuse university

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willory · 11 months

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Unlocking the Power of HR Technology with Consulting Expertise

In today's digital age, HR technology has become an integral part of managing and optimising human resources. However, navigating the complex landscape of HR technology solutions can be challenging for organisations. This is where HR consulting services come into play. In this blog post, we will explore how HR consulting expertise can unlock the power of HR technology and help organisations leverage its full potential.

1. Understanding the Role of HR Technology

HR technology includes a wide range of programmes and devices intended to improve employee satisfaction, expedite HR procedures, and support organisational performance. HR technology has many advantages, ranging from application tracking systems to performance management software and employee self-service websites. However, in-depth knowledge and expertise are needed in order to apply HR technology and realise its full potential. This is where HR consulting services come in handy, as they offer businesses advice and assistance in choosing, putting into practise, and optimising the best HR technology solutions for their particular requirements.

2. Identifying HR Technology Needs

HR goals and needs vary each organisation. When it comes to HR technology, HR consulting services assist organisations in identifying their unique needs and objectives. HR experts may examine current HR procedures, pinpoint pain points, and identify the areas where technology can make the biggest strides forward through thorough needs assessments and strategic planning. This guarantees that businesses invest in the appropriate HR IT solutions that support their overall business goals and get the intended results.

3. Selecting and Implementing HR Technology

The number of HR technology alternatives can be overwhelming, making it difficult to choose the best one. HR consultants can help organisations with the selection process since they have in-depth knowledge of the HR technology market. They can evaluate various suppliers, test out products, and provide suggestions based on the requirements and financial constraints of the company. HR experts also help with the implementation of the selected HR technology, guaranteeing a seamless changeover, proper connection with current systems, and thorough training for the HR team and staff.

Conclusion

HR technology has the potential to revolutionize HR processes and enhance employee experiences. However, unlocking its power requires expert guidance. HR consulting services, such as those provided by leading HR consulting company Ohio, bring valuable insights and expertise to help organizations identify their HR technology needs, select the right solutions, and effectively implement them. By partnering with an experienced HR consulting company in Ohio, organizations can confidently navigate the world of HR technology and optimize their human resources for success.

#hr consultancy #willory #hr services #hr solutions

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evelyn-the-archivist · 1 year

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🕸 Click.

ARCHIVIST

I'm going to be recording your statement on this tape recorder, alright?

EVELYN

Isn't that a little... old fashioned?

ARCHIVIST

Maybe, but it's what works for us. We digitalize statements after they're recorded, anyway.

EVELYN

Okay, I guess that makes sense. Why change what works, right?

ARCHIVIST

Exactly.

Statement of Evelyn Marie, detailing...

EVELYN

My experience in an abandoned factory.

ARCHIVIST

Statement given January 19, 2001. Whenever you're ready, Evelyn.

EVELYN

Well, I was living in Tulip Hills, which is a small town in Ohio. There was an abandoned factory right at the center of it, and my best friend Max and I decided we wanted to explore it.

ARCHIVIST

Max's full name, please?

EVELYN

Uh, maybe I shouldn't.

ARCHIVIST

The more information we have, the more thorough our research can be.

EVELYN

Alright, I guess that makes sense. Max Ferry.

ARCHIVIST

Thank you. You can continue.

EVELYN

It wasn’t until we had gotten past the tall wire fencing that it sunk in for me what we were doing. The sun was high above us, but suppressed by the overgrowth at the untended factory site.

I rifled through my backpack, making sure I had everything we might need. Water, granola bars, first aid kit, flashlight, phone.

“Max, do you have everything you need?”

They flipped through their own, much smaller backpack. “I brought tarot cards?”

It wasn’t unusual for them to be unprepared, and I had brought enough food and water for the both of us, but I still found myself a little frustrated. “I’ve got us covered, I guess. Let’s find an entrance.”

We kept moving, and I was relieved to see that several of the windows had already been broken. Max started to climb through, but I stopped them. “What are you doing? Do you want to get glass in your arm?”

They chuckled a little. “Not really.”

I pulled my sleeve over my hand and carefully swept the broken shards away. “There. I might not have gotten all of it though, so be careful.”

The interior of the building was pitch black. The light shining through the windows seemed to stop just a little bit in, as if running into an invisible wall.

I pulled my flashlight out of my bag, and it clicked on satisfyingly. It was a heavy security flashlight, one that had single-handedly lit up an entire room before. But in that building, it didn’t extend any further than the light from the windows did. It was weak, flickering sporadically.

I was unsettled, but shook it off. The batteries were just low, right? No big deal.

I began to walk, but Max started to run.

I quickly gripped the back of their hoodie before they got ahead of me. “Hey, we need to stick together. I don’t want to lose track of you.”

They turned around, grinning sheepishly. “I’m just excited! We’re in an abandoned factory!”

I crossed my arms. “I know, but we have to be cautious. Who knows what’s inside of here?”

“Maybe a ghooooost~” they suggested, waving their arms up and down.

I laughed, and we kept moving.

It was warm inside the building. Warmer than it should have been, especially since Autumn was nearing its end. A thick droplet of sweat rolled down the back of my neck. I could taste the heat on my tongue, dry like wilted grass.

The ground was cluttered with art supplies. I leaned down and picked a few up, but they were all unusable. The colored pencils were splintering apart, the watercolor paints were cracked and pounded into dust, the markers were dry and crushed. Not a single tool was in a salvageable state. “So many good supplies, wasted.”

Max looked down and saw the crayons crushed under their feet. “Yeah. My grandpa says that Fiverid Art used to be the heart of the town.”

“What happened to it?”

“A Crayola factory set up nearby, I think in the 1930’s? And they couldn’t keep up.”

“Ah, capitalism.”

We both laughed. “I’m surprised you didn’t know already. Everyone in Tulip Hills knows about what happened.”

I waved the flashlight around for emphasis as I spoke. “I just moved here, remember? Shitty housing market?”

“Oh yeah! Pass me some water?”

I tossed them a bottle, which clattered to the ground. “Butterfingers,” I said, not bothering to hold back my laugh. “So how come it’s still here? Shouldn’t it have been demolished by now?”

They picked the bottle up and took a small drink before turning to me. “Well, that’s the creepy part. After Fiverid went under, the land was bought up almost immediately. But no one knows who bought it. The records were kept private by the city, probably at the purchaser’s request.”

I set the flashlight on the ground, facing it upwards. “That was years ago, wasn’t it? Wouldn’t that person be dead right now?”

“Probably, but the records are still private. Whoever owns it now is just as secretive as the old owner was.” They took another drink of the water.

“Huh. That’s... weird...” I fell silent, listening closely. There was something... “Do you hear that?”

Max glanced at me, furrowing their eyebrows, then stood very still for a moment. “Music, right?”

It was faint, but if I strained my ears I could hear it. A strange, erratic melody. It continued to wind up, never resolving on the right note. I couldn’t tell what instrument it was on, as if it was being made by something entirely unique.

The heat on my tongue grew more bitter, making my throat ache.

“Where’s that coming from?” I asked, wiping sweat off my forehead.

"Let's find out!”

Max darted ahead. I scrambled for the flashlight and ran after them, desperate not to get separated.

“Oh my god, slow down! I can’t run as fast as you!” I gasped for breath, the heat wearing me out even quicker than normal.

They whirled around and crossed their arms. “Don’t you want to find where the music is coming from?”

“Of course I do! But I can’t keep up with you if you're running.”

“Fine, fine. I’ll slow down. Pass me the flashlight?” They held out a hand.

“No! This flashlight is the only thing stopping you from going on without me.” I lightly shoved their shoulder. “If you had it, I bet you would leave me behind.”

Max rolled their eyes. “Fine. Come on.”

We kept walking, the light flickering dangerously.

After a few minutes, I heard Max gasp. “Oh my god, Evelyn, take a look at this.”

They crouched down, gesturing at... well...

Hands are complicated. 27 unique bones, held together with sinew and tendons, and layers of fat and skin on top. To fully recreate a hand, of paper and wood and rubber, it would take hours of painstaking work. And what would even be the point of it?

Yet, someone had gone to the trouble of doing just that. A false hand lay on the ground, detailed and rotting.

Sweat slid down my back.

There was a piece of paper lying underneath it. Max kneeled down, slid it out, and looked it over.

“Max, I don’t think-”

“It says ‘It Will Replace Us.’”

“What?”

They held it up in the flickering light, grinning excitedly. “On the paper. ‘It Will Replace Us.’ Come on, take a closer look!”

I didn’t move from where I was standing. The paper was just as old as everything else in the factory. With all the water stains and wrinkles, I was surprised it was legible at all.

The heat was almost unbearable. I felt sick.

Max stood up and stepped closer to me, still holding the paper. “Creepy, huh? What do you think it means?”

“Maybe we should go.”

It was then that the flashlight clicked off.

Max started laughing immediately. “Now that’s fun. Perfect timing, huh?”

I shook my head, before realizing they couldn’t see me. “I want to leave.” Nausea pulsed through me.

Max rested a hand on my arm. “I know it’s a bit spooky, but the only thing we’re in danger from here is tetanus. If you really want to leave, we can, but I’m having a good time... and...”

They trailed off, distracted.

The music was much closer than before. It had begun to speed up, increase in volume, resolve on notes even worse than earlier.

Without a word, Max pulled away from my arm and started running towards the music.

“Max! Come back!” I yelled, desperate not to lose them.

I got a hold of my phone and turned on the weak flashlight included with it. It was barely enough to see my own feet, but it was enough to run after them.

The odor of mold mixed with the dry heat, making me cough desperately as my feet pounded against the floor.

And then I spotted them, facing away from me. “What are you doing! We need to stay together!”

Max didn’t answer. They were practically frozen, staring ahead, trembling a little. I turned to see what they were looking at, and...

It was shaped like a human, but it was clearly meant as mockery and not as imitation. Wrinkled and ripped paper served as the skin, like a twisted paper-mache project. The translucence of the water stains showed broken paintbrushes underneath, forming the shape of bones. Colorful rubber bands stretched all around in what I can only assume to be an attempt at muscles. Every body part, recreated in painstaking detail out of the remains of Fiverid art supplies.

It was missing a hand.

But the worst of it was the heart. It was made of neon crayons, crushed and rolled together. Every vein and artery carved in, perfectly done, and glowing nauseatingly. And it was beating, right alongside the music.

The music that I then realized was singing. The mouth of whatever sat in front of us was open, and moving so slightly it could have been an accident. The tongue was made of sopping wet cardboard.

The song dug into my ears, making my head spin. The heat burned me, but there was no discernible source. The stench of mold was so strong it might as well have been coming from me.

“M-Max, w-what-?” I stuttered out.

And then it stood up.

I turned and ran, no longer frozen in my fear. The light from my phone flickered, threatening to go out.

My body retraced our steps from earlier, on instinct. I couldn’t think of anything except the horrible creature from before. The sound of my feet was loud, but not nearly as loud as the beat of my own heart, which almost seemed to have come up through my throat in its rapid pace.

Finally I found the window, glass shards still coating the floor, and climbed out of it as fast as I could. Glass dug into my skin, but I hardly noticed.

I reached the fence and forced my shoes into the holes.

A sleeve caught on the wires, so I paused to detangle it.

That pause was enough to halt my adrenaline.

Blood dripped from my arm; it was soaked into the fabric of my shirt.

I was breathing heavily, my lungs aching.

Cool wind ran through my sweat-soaked hair.

"Max?” I called out.

But there was no response. Just my own voice, echoing pathetically back at me.

I never saw Max again.

We moved to DC about a month later. Then I heard about your Foundation, and, well.

ARCHIVIST

Of course. Thank you very much for coming in to tell your story.

EVELYN

Thanks for having me.

...

Do you believe me?

ARCHIVIST

We'll have to do some follow up, but it certainly sounds within possibility. Would you like us to contact you about our findings?

EVELYN

Yes, please.

ARCHIVIST

Alright. It might be a while since Tulip Hills is so far away, but you'll be one of the first to know whatever we discover.

EVELYN

Thank you so much.

Click.

ARCHIVIST

Regarding follow-up.

At first I was doubtful of the truth of this statement. Evelyn's remembrance of specific details and the fact that the incident seemed not to fit in with any Entities made it seem like more of a creative writing project than anything. So imagine my surprise when the recording failed to digitalize.

I had Avery do some digging, and she actually managed to find a copy of the deed to the factory. The owner is none other than Monty Lukas, the USA's resident patron of The Lonely.

As for the incident itself, it remains frustratingly difficult to categorize. Obviously the creature itself seems to be of The Stranger, but The Dark is very much in play, as well. And there's traces of The Desolation and The Spiral, as well. Perhaps Monty Lukas is doing some unsavory experiments in that factory.

Another thing to look out for, then.

End.

Click. 🕸

#evelyn the archivist #the magnus archives #tma #tma ask blog #ask blog #evelyn marie

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