#i love those dashboard simulator posts so much so i wanted to make one ^_^
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plant dashboard simulator
🍁 nevergreen Following
when are we gonna talk about the superiority complex that evergreens have just because they don’t go dormant
🌱 sproutaloud Follow
IVE BEEN WAITING FOR THIS ONE!!!
🌳 oakspoke Follow
um it’s quite literally the opposite actually?? evergreens are always ostracized because they don’t turn colors in autumn
🍁 nevergreen Following
found the evergreen apologist
#evergreens if i see u on this post ur getting blocked immediately
25,398 notes
🍌 fruitsalad Follow
just a reminder that imported produce take away from the desirability of locally grown produce!
🍓 berrysweet Following
what the fuck??
🥥 tropical-chill Follow
op i’m outside your house with a weedwhacker
#tw discourse #tw idiocy
36,294 notes
🥕 carrottop-deactivated10022023
demeaning crops who weren’t sowed with higher quality soil and fertilizer is elitist btw!
🍒 redandjuicy Following
literally who is doing that
🪴 homegrown Follow
flop post i fear
🍂 autumnbreeze Follow
bro deleted his whole account 💀
97,173 notes
🥀 wiltedbeauty Following
can we PLEASE talk about the pretty privilege of garden flowers?? weeds and wildflowers are always cast out just bc we aren’t “aesthetic”
🪻 violet-and-violent Following
and the most stuck up ones are ALWAYS roses and sunflowers
🥀 wiltedbeauty Following
YOU GET IT!!!
5,746 notes
🌻 de-flowered Follow
just got pollenated for the first time…
🌳 oakspoke Follow
some things can stay in the drafts op
🌷 pinkandpretty Following
don’t listen to them you go girl!
5,229 notes
🪴 homegrown Follow
dni if you think that kudzu shouldn’t be held accountable for the damage it’s done to native flora communities
🍌 fruitsalad Follow
op they aren’t gonna like this one…
🍁 nevergreen Following
your ass is always at the scene of the crime huh
57,385 notes
🍄 not-a-fun-guy Follow
do you guys ever feel like you don’t belong
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🌵 aloesoft Following
gentle reminder that the terms succulent and cacti are not interchangeable!! all cacti are succulents but not all succulents are cacti! it can be offensive to some of us to use them incorrectly!
🍓 berrysweet Following
reblogging so more people see this
#important
3,385 notes
🍃 soil-lover Following
all lawns are beautiful!! lawns with weeds! lawns with sparse grass and dirt patches! clover lawns! overgrown lawns! you are all beautiful!
🍂 autumnbreeze Follow
one of these things is not like the others…
🌾 gonewiththewind Follow
the real issue is that “lawns” exist in the first place. what happened to wide open fields?
🍃 soil-lover Following
can you make your own fucking post
17,220 notes
🌱 sproutaloud Follow
vegetables that can be grown throughout multiple seasons i love you <3
🥒 cute-cumber Follow
so just fuck single season veggies then huh?
🌱 sproutaloud Follow
that is literally not what i said. but now i am. fuck you
#??? #are you stupid on purpose or
6,383 notes
🪷 hightide Following
some of you guys need to start including aquatic plants in your advocacy. we are the most overlooked plant group
🌵 aloesoft Following
THIS!!!!
🪷 hightide Following
why are you the only one who understands me
#aquatic plants 🤝 desert plants
104 notes
🌿 fabulousfern Follow
no offense but indoor plants will literally never understand what wild plants go through
🎍 bamboozled Follow
you want a medal or something?? as a wild plant myself we’re not somehow better than them because we don’t need humans to take care of us. they didn’t ask to be born house plants
🌿 fabulousfern Follow
kiss ass
#did they pick you? #i hope they see this bro
9,385 notes
🍀 luckyday Following
shoutout to all of the big trees that share their nutrients with us little guys down here!! we love you!! 💚
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🌳 oakspoke Follow
no one tell the climbing plants but it makes me feel a bit claustrophobic when they grow up all over me
🌲 suburban-spruce Follow
HELP i thought i was the only one 😭
🍁 nevergreen Following
oh that’s not…
🌱 sproutaloud Follow
it’s not too late to delete this…
🍇 leavesfromthevine Following
like literally wtf???
#sorry that not all of us have a fucking trellis to grow on?? #we literally can not help how we grow??? #yall pretend to care about plants different from you but then post shit like this #did u think no one would see this? be honest #pathetic
62,590 notes
#dashboard simulator#long post#i love those dashboard simulator posts so much so i wanted to make one ^_^
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The Evil Dead Dashboard Simulator
🧍♂️ groovyhousewares Follow
YES I got my girlfriend a pretty pretty necklace from a gumball machine and when she sees it she's going to give me so so many kisses :)
(411 Notes)
🐟 fishwantmemenwanttokillme Follow
man, fuck tourists, I was heading to my spot when a car came up and honked at us, all friendly like, so me and buddy waved bc there wasn't anyone else there, but then they YELLED at us???? we were just walking?? wtf did we even DO
#i hope the bridge collapses i hope they all DIE #vent
(4,079 Notes)
🎲 kingofstupidbitches Follow
unethical life pro tip: if you overhear your professor talking about their family cabin that they have, and they have open office hours posted, it's your RIGHT to go check that shit out
they're not gonna be there!! they have papers to grade and other shit to deal with!!! free cabin!!!
🌋 thehillsalsohaveanniceass 📛 Follow
op what are you going to do when you roll up and they're just sitting there
🎲 kingofstupidbitches Follow
lmao his ass is NOT going to be in that cabin 😂 he just got back from a vacation with his family or something (dipshit couldn't wait until break) he's supposed to be at his office and he does NOT have the vacation days to be leaving so soon
(151 Notes)
🌹 pressedflowerpetals Follow
fml my older brother asked if I wanted to tag along on a trip to a cabin and I said sure bc it beats staying at home w/ dad
BUT IT'S A COUPLE TRIP
HE'S BRINGING HIS COWORKER/GIRLFRIEND THAT HE DOESN'T SHUT UP ABOUT, HIS FRIEND IS BRINGING HIS GIRLFRIEND, WHYYYY DID THEY INVITE ME
#if i knew i would've said no 😭 #he didn't even invite his Actual best friend #which SUCKS bc then we could've fooled around when no one was paying attention #huh who said that 😳 #cheryl posting
(4 Notes)
📜 anthroapologist 🦀 Follow
haters will hear you scurrying underneath the bowels of your home and freak out like HELLO where else am I supposed to scurry????
(1,288 Notes)
🔮 shessellingseashells Follow
you ever feel like people Immediately forget your name upon meeting you :(
#i might be too high but i don't think any of these people know my full name #i mean I'm Definitely high #and tried moonshine for the first time #but like. really feeling like an outsider rn
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🎲 kingofstupidbitches Follow
it's so hard being the only chad amongst nerds, like, I GET IT, you're too much of a pussy to investigate the creepy fucking cellar, the LEAST you can do is let me listen to the tapes I found down there, they're cool as fuck
🎲 kingofstupidbitches Follow
okay and now they're all yelling at me bc a stupid tree broke a window right when the tape got good 😑
🎲 kingofstupidbitches Follow
fuck it, here's a recording of the tape, I hope none of you guys are cowards like all my friends apparently are, have fun bc I can't
(206,089 Notes)
💀 theevilacrosstheland Follow
when someone plays your song you can feel that shit in your SOUL catch me coming towards you at 15mph awoken from my eternal slumber if I hear that first note fr
(6,282 Notes)
🔍 peachycraftsection Follow
my boyfriend spent $14 in quarters attempting to get a magnifying glass necklace from one of those gumball machine toy capsules at work bc he knows I LOVE mysteries and detective stories and I need to [redacted] him in the [redacted] right NOW 💖💖💖
(432 Notes)
🌹 pressedflowerpetals Follow
everyone's making out rn which is REAL inconvenient bc there is Absolutely Something Outside
🌹 pressedflowerpetals Follow
should I check it out
🌹 pressedflowerpetals Follow
there's no one online to tell me no so.....
📝 charcoalfingertips Follow
op you haven't posted in an hour are you okay???
🌹 pressedflowerpetals Follow
I'm Irrevocably Changed Now 👍
(104 Notes)
🌹 deadite420 Follow
I'm just a silly goofy guy if I happened to have killed and maimed and bite and stab that's just who I am and how I show love ^_^
(5,724 Notes)
🔮 deadite68 Follow
coyotes are SO right, if youre trapped somewhere or someone grabs ya, just bite your limb off, no hesitation, show superiority, it's not like THEY'RE gonna do it
(2,051 Notes)
🧍♂️ groovyhousewares Follow
whhy is there so muchh blood everywhere........
#help #i accidentally kept my mouthh open and blood got in it :((((( #my head hurts sso bad bookcases kept falling on me
(5 Notes)
🔩 deadite883 Follow
heehee i love crawling through pipes and electrical outlets
(207 Notes)
🎶 8tracksarebetterthancassettes Follow
I logged onto Tumblr and wtf why am I following so many people with deadite in their username? is it a reference? did I miss a meme? are we mishapocolypse-ing again?
🌿 dirtissoyummy Follow
I think it might be a virus transmitted by bots but idk I'm too scared to interact
🤡 thespareshemp Follow
okay I investigated to see if it was a bot swarm or people having fun SO
for the first cluster of blogs, all their IPs are logging from the same location, which usually means a lazy bot swarm BUT I went through all their archives and most of them, before changing urls, interacted with one another naturally and stuff, @-ing one another and junk, and they seem to know each other irl
so it's just friends having fun!! and then people joining in on the fun!! feel free to reblog without fear!
#they're all still posting original content so that's kinda a giveaway #even though it's all 'deadite'fied and all #i wonder if theyre doing an arg thing
(1,004 Notes)
🔍 deadite81 Follow
when men are SOAKED with blood 👌😍🥰😘💖🥰🥰💖😍👌😘😘😘💖💖😍
(20,983 Notes)
🤡 deadite6091 Follow
JOIN US JOIN US JOIN US JOIN US JOHN US JOIN US JOIN US JOIN US JOIN US JOIN US
🛏 honkshoomimi Follow
🤡 deadite6091 Follow
You Will Be Dead By Dawn
(5,732 Notes)
🐟 fishwantmemenwanttokillme Follow
man, fuck tourists, I was heading to my spot when a car came up and honked at us, all friendly like, so me and buddy waved bc there wasn't anyone else there, but then they YELLED at us???? we were just walking?? wtf did we even DO
🥐 evilpillsburydoughboy Follow
hey you live near the state line right? can you check the news real quick
🐟 fishwantmemenwanttokillme Follow
uhhhhhhhhh
🐟 fishwantmemenwanttokillme Follow
WHAT DO YOU MEAN THE BRIDGE IS GONE
🐟 fishwantmemenwanttokillme Follow
fml if any of you need me i'm going to lay down in the cold and let the forest take me
(4,079 Notes)
🛏 deadite7390 Follow
if you were to break me down to my pure essence you would be left with pure, unfiltered evil
also grits
mmmmmm grits
(2,561 Notes)
🎥 deadite3023 Follow
falling down the stairs is the most efficient way to go down them :)
(941 Notes)
🎲 deadite69 Follow
y'all ever open the window and AUGH OUGH UGH UGH UGH AAAAAAAAAAA AAAAAAAAA THE AGONIES and then you adjust to the sunlight and you're fine
(8,091 Notes)
🧍♂️ groovyhousewares Follow
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA FOR THE LOVE OF GOD SOMEONE HELP ME
(3 Notes)
#I MAY HAVE GOTTEN CARRIED AWAY#long post#unreality#tumblr simulator#dashboard simulation#ash williams#cheryl williams#scotty evil dead#linda evil dead#the evil dead#evil dead#jazzy keeps blogging til the blog ends
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• march book recommendations
This months book recommendations is for fans of the Hunger Games trilogy, or any sort of sci-fi/dystopian type of novels.
1. “Scythe” by Neil Shusterman
You may remember this book as the book I actually wrote a review on and posted two weeks ago, so if you want to check that out, it's on our masterlist which you can find on our dashboard.
A world with no hunger, no disease, no war, no misery. Humanity has conquered all those things, and has even conquered death. Now scythes are the only ones who can end life—and they are commanded to do so, in order to keep the size of the population under control.
Citra and Rowan are chosen to apprentice to a scythe—a role that neither wants. These teens must master the “art” of taking life, knowing that the consequence of failure could mean losing their own.
2. “Divergent” by Veronica Roth
In Beatrice Prior's dystopian Chicago world, society is divided into five factions, each dedicated to the cultivation of a particular virtue—Candor (the honest), Abnegation (the selfless), Dauntless (the brave), Amity (the peaceful), and Erudite (the intelligent). On an appointed day of every year, all sixteen-year-olds must select the faction to which they will devote the rest of their lives. For Beatrice, the decision is between staying with her family and being who she really is—she can't have both. So she makes a choice that surprises everyone, including herself.
During the highly competitive initiation that follows, Beatrice renames herself Tris and struggles alongside her fellow initiates to live out the choice they have made. Together they must undergo extreme physical tests of endurance and intense psychological simulations, some with devastating consequences. As initiation transforms them all, Tris must determine who her friends really are—and where, exactly, a romance with a sometimes fascinating, sometimes exasperating boy fits into the life she's chosen.
But Tris also has a secret, one she's kept hidden from everyone because she's been warned it can mean death. And as she discovers unrest and growing conflict that threaten to unravel her seemingly perfect society, she also learns that her secret might help her save those she loves . . . or it might destroy her
3. “The 100″ by Kass Morgan
Ever since a devastating nuclear war, humanity has lived on spaceships far above Earth's radioactive surface. Now, one hundred juvenile delinquents—considered expendable by society—are being sent on a dangerous mission: to recolonize the planet. It could be their second chance at life...or it could be a suicide mission.
Clarke was arrested for treason, though she's haunted by the memory of what she really did. Wells, the chancellor's son, came to Earth for the girl he loves—but will she ever forgive him? Reckless Bellamy fought his way onto the transport pod to protect his sister, the other half of the only pair of siblings in the universe. And Glass managed to escape back onto the ship, only to find that life there is just as dangerous as she feared it would be on Earth.
Confronted with a savage land and haunted by secrets from their pasts, the hundred must fight to survive. They were never meant to be heroes, but they may be mankind's last hope.
4. “The Maze Runner” by James Dashner
When Thomas wakes up in the lift, the only thing he can remember is his name. He’s surrounded by strangers—boys whose memories are also gone.
Outside the towering stone walls that surround the Glade is a limitless, ever-changing maze. It’s the only way out—and no one’s ever made it through alive.
Then a girl arrives. The first girl ever. And the message she delivers is terrifying.
Remember. Survive. Run
5. “The 5th Wave” by Rick Yancey
After the 1st wave, only darkness remains. After the 2nd, only the lucky escape. And after the 3rd, only the unlucky survive. After the 4th wave, only one rule applies: trust no one.
Now, it's the dawn of the 5th wave, and on a lonely stretch of highway, Cassie runs from Them. The beings who only look human, who roam the countryside killing anyone they see. Who have scattered Earth's last survivors. To stay alone is to stay alive, Cassie believes, until she meets Evan Walker. Beguiling and mysterious, Evan Walker may be Cassie's only hope for rescuing her brother-or even saving herself. But Cassie must choose: between trust and despair, between defiance and surrender, between life and death. To give up or to get up.
6. “Tracked” by Jenny Martin
On corporately controlled Castra, rally racing is a high-stakes game that seventeen-year-old Phoebe Van Zant knows all too well. Phee's legendary racer father disappeared mysteriously, but that hasn't stopped her from speeding headlong into trouble. When she and her best friend, Bear, attract the attention of Charles Benroyal, they are blackmailed into racing for Benroyal Corp, a company that represents everything Phee detests. Worse, Phee risks losing Bear as she falls for Cash, her charming new teammate.
But when she discovers that Benroyal is controlling more than a corporation, Phee realizes she has a much bigger role in Castra's future than she could ever have imagined. It's up to Phee to take Benroyal down. But even with the help of her team, can a street-rat destroy an empire?
Summaries were found on https://www.goodreads.com/ if you want to check out that site for any more book recommendations
#booklr#book blog#book recs#book recommendations#the hunger games#thg#hunger games#suzanne collins#bookworm#books#read#tbr#bibliophile
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Okay so- It’s going to be a new year real soon. And I haven’t done anything for my pals during Christmas and I really, really wanted to do something to show how thankful I am towards my friends. So here’s a small ‘follow-forever’ thingie! ^^
I will put them under read more since it’s a long list hehe. This isn’t in any order, btw, I appreciate all of you and if I somehow, somehow, forgot to add you then- Im so sorry! ;;;
__
@diligencekit - We’ve been pals for a reaallly long time now, and I really enjoy your company, bro! I consider you a really close friend of mine and a broski. ^^ You’re possibly my first close pal on the net, and I’m glad that we’re still buddies! Your art has always been a huge inspo to me and it’s probably the main reason to why I got a drawing tablet. qwq;
@valskya - Another close net pal/broski! I’m happy that we’re close friends and we started talking again! You and Jen always seem to make me really happy, your art has also been an inspo to me and I’m always happy to see your art! You also got me into Juuni Taisen which honestly made me really happy, we had lots of fun watching the episodes and such! You’re also another really close friend of mine, and a broski as well! I’m just really happy we started to talk to each other again~
@zingospinning - I completely adore you. I really don’t know where to start with this- Okay, so when I first saw you in school, I instantly wanted to befriend you. But I was so god damn nervous because I wanted to impress you and such, but then we became friends in an after-school club and that was both the best thing and the most nervous thing because I still really wanted to impress you. Looking back at it, I sort of find it amusing. I think when I befriended you, I started to become slightly more social with others and had a bit more friends? I only had one friend and if I haven’t met you, then holy shit where would I be now? You’re funny, a huge sweetheart to me, and I enjoy your company so much! I wish I can see you every day in school again but ey, I do hope you’re doing well and I love you! You also introduced me to many things, such as BNHA, Teen Titans, etc etc. Thank you so much for the great stuff in life, Zingo! <33
@hasikon - Where do I begin. Okay, fIRST OF ALL! Thank you for making sure I was doing well this month, and thank you for everything too. You have wonderful OC’s and a wonderful humor, and whenever we have a Skype call, it honestly makes me laugh and it’s so chill. Playing games with you is so fun, even though I may have ‘ruin’ the experience for ya. xp Btw we need to play TableTop Simulator sometime again hoho.
@nikolas-is-gay - BROTHER!! Nikolas is my sweet n satanic baby brother!! I love him so much and I’m so glad we started talking! Has a great humor, I adore his OC’s, and his creativity! We hurt each other on a daily basis by talking about angst about our OC’s and we love it. Honestly, I don’t know what I would do without him, he’s there to cheer me up whenever I’m feeling down and the things he says always seem to make me laugh and/or smile. It’s nice to have him around tbh~
@maginpui - Oh gosh- My sweet and adorable P.Wife! She’s so adorable and I honestly love, looove her humor! She never fails to make me laugh and I also really appreciate her kindness! I’m so sorry that I never really got the chance to properly talk to you in school though,,, But I do hope the gifts I got you are fine! And I love you so much, I hope you’re well, P.Wife! I also returned all of the gifts you gave me- I love them all so so much and I am extremely sentimental of em! Especially the Pusheen gifts!
@dettouo - East or West, Dett is the best! I really need to start talking to you again! You’re such a sweetheart and you’re adorable! I really enjoy talking to you and you seem really fun to talk to! I do hope you’re well too~ Honestly just talking to her makes me feel really happy.
@turtleofrage & @killualluka99 - AH YES, THE BUNDLE I GOT WHEN BEFRIENDING ZINGAY! Also a great birthday gift, considering I met them on my 16th birthday? These are my adopted children, I love them both so much! Seeing them whenever I visit Zingo makes me happy! I love their humor and I also enjoy their memes and company~
@dylanhack - Another old pal of mine, and an older brother! We haven’t been talking a lot lately but I really want to change that. You’re really fun to talk to and I was looking back at my old posts yesterday, and I honestly really miss you heh,, I do hope we can talk again! Because you’re a really fun buddy and I enjoy your company!
@philosopher-rachel-wolf - I’ve known Rachel since...I guess 2013? But we’ve properly started talking in early 2014 and ever since then, I wanted to improve myself because inspired me so much! You’re probably the main and only reason to why I write better now, and still roleplay in the RP community. Well I mean- I try to roleplay but writers' block,,,heh h-- But I’m not kidding when I say your writing has influenced me. I’m so happy that we became friends and I’m even more happier that we still are! You always have that jolly personality that really makes me smile ^^ And your art! Where do I begin- you always seem to be improving it , and I’m always so happy to see your improvement. It’s seriously makes me smile too- I love it! Keep up the wonderful work, Rachel! <33
@chibinel - Listen-- We got ‘banned’ in a Cuphead server for confessing out love for Beppi the clown, we have a role called “EXTRA BANNED” because of it. I’m proud of myself- Okay but jokes aside, I love Gaster! I love their art so much, it’s so adorable and it’s just- it’s really good! They’re nice to talk to and I’m glad we got along well! ^^
@valf-xx - Listen- Valf is a huge sweetheart when I first met her. I really love her Dangan Ronpa imagines blog ( @komaedas-trash cHECK IT OUT BLEASE-- ) and I love talking to her! I like screeching about Eraserhead with her and I also love her art~ She’s just- She makes me feel so calm, I really appreciate that !
@puddingskitty - Fun and adorable buddy! I enjoy seeing her art and seeing her on my dashboard in general. I love her Toy Bonnie’s design, and whenever I see a rabbit, I can’t help but get reminded of her~ Honestly I enjoy her company even though I was quiet for sometime- And you’re probably the first person who drew my OC, Zerum, as a small gift and I still really appreciate it! Thank you!
@kamukuraprojects - Another buddy I consider a brother!! Listen- his cosplaying is so?? It’s so beautiful?? I love it so so much! You’re a gorgeous boy and I simply adore your generosity, I do hope things are gonna be better for you since I heard you’re having a bit of a hard time I think? But I hope you’ll have a great and wonderful new year and hope that next year will be better for you! ^^
@imperial-dork - My spirit animal. Literally my spirit animal- his humor is honestly my favourite and I look up to this man even though a certain goat told me not to. Either way, I think Magnus is a cool dood, and I enjoy hearing about the wacky things he’s done~
@fluzeh - I love Lazy’s art so so soooooooo much! I want to draw just like her one day! She’s so sweet and I love to mess around with her~ I also enjoy watching stuff with her- we watched the MLP movie on rabbit and honestly it was a nice experience~ I love it! I hope we can do more things like that! She’s also the person who designed my main fursona, honestly I just- I adore my sona so much because it’s from you, and I will forever treasure it!Thank you so so much again for the design! <33
Okay I’m one tired idiot atm but I just want to say that for those I haven’t wrote a small description thingie for, please try not to get upset! I’m sorry in advance that I couldn’t say something for you, but I hope you all are alright with this!!
Here are some people that I enjoy talking to/admire and/or people I would love to talk to/get to know better!
@ciel-beehive, @pikabrightheart, @plantsarehardcore, @frizzbutt, @his-pall-mugman, @rottenmilkyarts, @tvvy, @darkshadowsnake, @garnetarmstrong, @flareon, @raphadelialovesyou, @cheinsaw, @official-akamatsu, @crowstainedred, @ryoumahoshi, @ellsworld, @korekiyo--shinguuji, @btal, @infinitypixel, @askmoonburst, @ask-evil-rainbow-dash, @zyrdrake, @radhalla, @rubberhoseartist, @wolfex126, @miss-bribri, @ladykailolu, @rosealinathefox, @rexieh, @johntheslothblog, and @spacescarf
That being said, I hope all of you had a great year, and if it wasn’t a great year, then I hope next year will be better for all of you!
I love you all, thank you so much for everything, and have a happy new year!! <33
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Ask Compilation.
Anon asked: Hi! I love reading your blog and wanted to ask you a question. I've been planning this story idea for about 2 years, but I'm not sure how many books it should be. (I don't know if you already have a post about this.) Both Alternating POV characters have this long backstory that spans 3 years and a ton of events that happen after that. I thought of writing a novel with just a companion prequel later on, but the more i think about it i think it may be better off as a trilogy. Any suggestions?
You are the only one who can make this decision, because you’re the one who knows your story like no other! Check out my post on splitting up stories into a series for some tips on how to do this, and keep an eye out for a new post on revealing character’s backstories coming on the 26th :)
@itisbritneythybitch asked: Hi! I have an idea for a spy story, and around the beginning there is an event where one of the top spies is sent to kill another spy (not sure whether or not they are from the same agency yet), but for some reason, the top spy does not kill this person. Plus, the supposed-to-be-killed spy will later become the love interest. However, I can't decide why they wouldn't kill each other? If you can think of anything it would be super helpful, thank you!! :))) xxx
As I’m not a prompt blog, I don’t give ideas for other people’s projects, especially if I’ve not been following the project for a while and can’t sit down and have a dialogue with the writer in which they contribute equally.
If you’re having trouble brainstorming, you may want to take a look at these brainstorming tricks, or search the internet for methods that work for other people!
Anon asked: Hi there, I'm a cis girl writing a non binary protagonist, guess you could call them agender, only they don't really know, and live in a society where the gender binary is rather stressed. Do you have any tips? Sorry for the annoyance and thank you in advance!! :)
I don’t feel comfortable speaking for the entire non binary community but I started putting together a collab group to create a few helpful guides for writing nb characters and I should really really get on with that...
Anon asked: Hi, Bryn! Can you add a link somewhere on your blog to your "ask queue" page? I keep forgetting the URL, LOL.
Here it is! It’s linked to in the contact page, but I’ll add it to the sidebar as well when I get a chance next :)
Anon asked: In regards to the about/wip page: if someone has a blog that they want to be about writing and like, other things (fandoms) that they like. should they consider making a new blog for something like that or is the same blog okay?
It’s really up to you and whether you want to manage two blogs.
There are definitely some people who won’t follow you because you post non-writing things, (I try not to follow anyone who isn’t strictly a writeblr because my dashboard gets incredibly cluttered otherwise), but there’s also people who would follow you specifically for your non-writing posts, and those people might grow interested in your wip as they hang around.
Anon asked: If we're making a blog specifically for our writing- do you have any suggestions for naming it? Would it be best to just name it our name or would something more eye-catching be better?
The name you publish under should already be eye-catching in a genre appropriate way, so if you’re settled in that name, then by all means, make that your brand. But other types of blog names/urls can be great too, as long as they’re professional enough that you’d feel fine telling the name to a potential publisher.
In all cases, it’s best to have something that’s (a) easy for other people to notice and remember, and (b) in some way hints at the fact that you produce creative content.
Anon asked a long question regarding how to write a marine biologist when you have no scientific background yourself [full question is below the cut].
My foremost recommendation would be to browse through some marine biology scientific journals!
These will be very hard to swallow, especially for someone who hasn’t taken much science. They’re fantastic if you’re familiar with science, because they outline what the study was for, what was learned, and how it was learned.
But since they’re incredibly lingo heavy, you’ll probably just want to look through the headlines of articles on a website such as Frontiers in Marine Science to learn what sort of studies are being undertaken, and then pick something with minimal lingo to go research basic information about.
Keep in mind that knowing what the biologist is trying to accomplish (the hypothesis their conducting research for) and how close she is to that accomplishment is far more important to the story than watching the mundane steps taken to carry out part of the experiment. Most readers would much rather see your biologist talking to her fellow intern while they wait for lab results or computer simulations or electronic data recordings, than read about the individual actions taken during the set up process.
Hi, bryn! Maybe you're not the right person to ask but I'm hoping with your background in science you could point me in the right direction! I'm writing a story about a novice student who has completed several science degrees and is working towards her masters and then PhD. However, the majority of the story takes place during her time as an intern on board of a ship.
She's supposed to be this genius marine biologist but I can't think of any tasks she and her fellow intern (or even the profs running the expedition) might do. I've humorously killed some time making them test algae in the lab or scrape barnacles off the side of their vessel. They've also performed a few autopsies on sea creatures (another thing I know nothing about!).
Now that I'm in university, I realise how trivial and meaningless a lot of this has been and I want their work to at least serve a purpose. Do you have any advice? Would you be able to point me in the right direction? Anything would help!
I haven't taken any science courses in six years and id hate to make any science major cringe at how utterly useless and pointless the current expedition seems. (And I'm willing to rework the entire premise of the expedition because I myself am not quite sure what they're trying to accomplish!)
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The Ultimate List of Social Media Definitions You Need to Know in 2019
Unless you spend every waking moment on social media, it’s tough to keep up with all the new terminology and trends in the space. That’s why we’ve created a comprehensive list of social media definitions.
This glossary will help you stay on top of the latest concepts in social marketing (and understand what the kids are talking about today).
Bookmark this page! It’s a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important terms.
A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
All the social media definitions you need to know
#
@
A ubiquitous symbol thanks to its prevalence in email addresses, the “at” symbol is one of the most important characters in how we communicate today. If you don’t see why, well, don’t @ me.
#
That’s an octothorpe. Also known as a pound sign, if you’ve ever used a phone. Also known as a hashtag. Also, it kind of looks like a tic-tac-toe board.
See: Hashtag
/r/
See: Subreddit
—A—
Abandonment rate
The percentage of social customer service issues that customers abandon before they are resolved.
AI
Intelligence exhibited by machines (i.e., artificial intelligence). The role of AI in humans’ everyday lives is increasing exponentially, from chat bots on your favorite retailer’s website to Alexa learning to recognize your voice commands over time. (I, for one, welcome our new robot overlords.)
Learn more: 5 Practical (and Unpretentious) Ways AI Will Change Marketing by 2020
Algorithm
A rules-based procedure for making calculations or solving problems—they’re everywhere in computer science! In social media, constantly shifting algorithms control which content its users see (and don’t), as well as what topics and hashtags are trending.
To the chagrin of social marketers everywhere, algorithms have tightened up in recent years to favor organic content created by humans. Apparently the world needs more video recipes for hEaLtHy BlAcK bEaN bRoWnIeS. This has contributed to the need for brands to “pay to play” with social media advertising and boosted content to be visible online.
Learn more: How the Facebook Algorithm Works and How to Make it Work for You
AMA
Short for “Ask Me Anything”
On Reddit, an acronym for “ask me anything.” In an AMA post, a user will answer questions posed by the Reddit community. The most popular AMAs feature celebrities—President Barack Obama did one in 2012—but anyone can do one. (Remember Ken Bone, the mustachioed undecided voter in the red sweater from the 2016 presidential debate? He did an AMA, too. It was kind of a disaster.)
Analytics
Data, and the patterns found in that data, often used to make marketing or advertising decisions. A website or application gathers data for its analytics using a cookie or other tracking tag that monitors users’ behavior. The tag activates when users begin their visits then stores data about what pages they visited, what actions they completed, and how they interacted with different elements such as clicking on buttons or performing a search.
Learn more: Social Media Analytics: A Guide for Beginners
API
Short for “Application Programming Interface”
In layman’s (read: non-technical) terms, a “middle man” that allows two applications or platforms to “talk” to each other. As an example, Hootsuite uses Twitter’s API to publish tweets to a timeline through the platform.
Archiving
complianceThe practice of retaining an organization’s social media messages and associated metadata, often for the purpose of regulatory . (Most social networks also maintain archives of user data and interactions.)
Archiving has become increasingly important as more and more business is conducted via social media. Organizations can save records of social conversations in their own secure databases, the same way they store email and other documents. This data can later be retrieved and analyzed to track the effectiveness of social media activities. It can also be referenced during legal discovery, if necessary.
Audience selector
A tool that allows you to choose which audience you want to share something with on Facebook, including Pages you own. To learn more about Facebook’s privacy settings for sharing content, see this Facebook Help article.
Authenticity
The practice of using a tone and voice online that expresses who you really are. For brands, being open and authentic on social media means a great deal to those who want to engage with you. Conveying your brand’s values through your content and replies, and interacting with followers in a way that’s relatable and human, all contribute to your sense of authenticity.
Learn more: Ways Brands Can Be More Authentic On Social Media
Avatar
A user’s visual representation of themselves, usually a photo but not always. (Be wary of social media users whose accounts still feature the platform’s default avatar—troll and spam accounts often don’t bother to personalize.) In the age of digital activism, changing your avatar or adding a custom profile-photo frame or filter has become a popular way to show support for a variety of causes.
Average handling time
The average time it takes a company, team, or individual to resolve customer issues on social media, from beginning to end.
Average response time
The amount of time it takes, on average, for a company, team, or individual to reply to a customer’s messages while resolving an issue.
—B—
Big data
Large sets of unstructured data that can be powerful if leveraged properly. Much of the data social marketers encounter has already been parsed into a digestible format (such as customer-data spreadsheets or your social analytics dashboard). So-called big data is complex and requires sorting, analyzing, and processing—but with the right analysis, the potential for insight is endless.
Learn more: Social Data 101: Simple Techniques Anyone Can Master
Bio
The small portion of any digital profile that tells new or prospective followers who you are. All social platforms offer space to write a bio. It’s the first thing users see when they discover your profile, and a good one can greatly improve how often you show up in keyword searches.
Learn more: How to Write a Great Instagram Bio
Bitmoji
Customized avatars that can be added to Gmail, Messenger, Slack, and social media networks. Bitmoji lets you create an animated representation of yourself then offers a variety of versions of it in different situations that you can share with an app or smartphone keyboard extension.
Block
A Twitter feature that allows you to prevent another user from:
Following you
Sliding into your DMs
Adding you to their lists
Tagging you in photos
Blocking a troublesome or harassing user allows you some peace—if they mention you, those tweets won’t appear in your notification, and the user receives a message letting them know they’ve been blocked. However, Twitter cannot prevent anyone from seeing your public tweets. If you need someone out of your digital hair completely, use a protected account.
Board
See Pinboard
Brand advocate
A customer who loves your organization so much that they become an extension of your marketing team. They evangelize your products or services without being asked and can become even more valuable if you connect with them directly to engage and empower them. Social media is filled with brand advocates and detractors—if you take the time to find your advocates,
Learn more: Social Media Advocacy: How to Build a Brand Advocate Program
Brandjacking
The hijacking of a person or organization’s name or likeness to promote an agenda or damage the target’s reputation. Brandjackers don’t hack their targets’ social accounts—instead, they assume a target’s online identity with fake accounts, promoted hashtags, and satirical marketing campaigns.
—C—
Caption
A brief description that appears beneath a photo on Facebook or Instagram (and a great opportunity for savvy #hashtag use).
Learn more: How to Write the Best Instagram Captions
Cashtag
A Twitter reference to business news about a publicly traded company. Launched in 2012, cashtags can be tracked in the same way hashtags are. For example, typing $NFLX in the Twitter search bar will show news related to Netflix and its stock.
Center of excellence
A steering committee or dedicated team of social media leaders within an organization that establishes policies, processes, and support through best practices, education, and training. A center of excellence may also serve as an operational hub for the organization’s day-to-day social media activities.
Chatbot
A type of bot that live in messaging apps (such as Facebook Messenger) and use artificial intelligence to perform tasks via simulated conversation. A chatbot can be used for customer service, data collection, and more. Facebook is one of the leaders in chatbot integration.
Learn more: The Complete Guide to Using Facebook Messenger Bots for Business
Check-in
A pronouncement that a user has physically visited a geographical location or event. Checking in allows the user to let their friends know where they are—and is especially useful when visiting somewhere warm in the dead of winter, when everyone else is shivering at work.
Clickbait
Web content with misleading or sensationalist headlines that entices readers to click through to the full story, which is generally a disappointment. Clickbait’s goal is usually to generate pageviews and advertising revenue. The technique once infested social media so thoroughly that Facebook actually took steps to exterminate it. (Clickbait headlines also remain a prime target of parodies, especially on The Onion’s Clickhole.)
Learn more: How to Get Clicks Without Resorting to Clickbait: 5 Easy Tactics
Click-through rate (CTR)
A common metric for reporting on the number of people who viewed a piece of content then took an action, such as clicking on an ad or link. CTR is most commonly used for pay-per-click advertising and other performance-driven channels. The general philosophy is that the higher your CTR, the more effective your marketing is.
CTR is calculated by comparing the number of clicks to overall impressions. (For example, if 100 people saw your Google Ad, and one person clicked on it, your CTR is one percent.)
Community management
The practice of developing relationships around a common interest, done by monitoring and engaging with those who engage with the common interest. The goal is to nurture relationships so that the community acts as advocates on behalf of the common interest.
Learn more: 8 Essential Skills a Social Media Manager Must Have
Competitive benchmarking
The act of comparing your organization’s performance to another company’s against a defined set of metrics.
Learn more: How to Conduct a Competitive Analysis on Social Media: A Quick Guide
Competitor sentiment
The practice of monitoring how users feel about other organizations in your space through social media monitoring. Whether positive or negative, this intel can provide important context that helps you to make strategic business decisions to stay ahead of the competition.
See Sentiment analysis
Compliance
Adherence to rules, regulations, or laws. Social media compliance is particularly relevant to organizations in regulated industries like healthcare and finance. These businesses face strict rules governing what they can (and must) be communicated to the public, and numerous regulatory agencies have confirmed that these rules extend to social media.
Among other requirements, regulated organizations must be able to demonstrate that they are archiving social communications and supervising the use of social media by their employees.
Learn more: New Technology for Regulated Industries to Deal with the Complexity of Social Media Compliance
Content curation
The process of scouring the Internet for the best, most relevant content for an audience and then presenting it to them in a meaningful way. Unlike content marketing, content curation doesn’t involve creating new content. Instead, it’s about creating value for your audience by saving them time and effort. There’s no shortage of content out there, but not all of it is worth reading. Organizing relevant content into pinboards, newsletters, or weekly roundups can help you build an audience and demonstrate your subject-matter expertise.
Learn more: A Beginner’s Guide to Content Curation
Content discovery
A process used by marketers to uncover valuable content and trends relevant to their audience. Content discovery helps shape a successful content marketing strategy and can be executed in numerous ways.
Learn more: 5 Ways to Find Trending Topics (Other than Twitter)
Content management system (CMS)
An online application that allows you to draft, edit, share, schedule, and index your content. Popular web content management systems have polished interfaces that allow you to publish content without knowing code. Hootsuite is a CMS.
Content marketing
The practice of attracting and retaining customers through the creation and distribution of valuable content, such as videos, white papers, guides, and infographics. Marketers hope to earn customer loyalty and influence decisions by publishing useful, entertaining, or educational content.
Take the Michelin Guide, first published by the tire company Michelin in 1900. Rather than simply advertising their tires, Michelin provided maps, car-repair advice, lists of hotels, and other valuable information that would encourage more driving. Over time, the Michelin Guide evolved into the world’s most influential guide to restaurants—and has driven massive brand awareness and loyalty for Michelin. With the rise of social media and search engines, content marketing is now a vital technique for businesses of all sizes.
Learn more: Content Marketing 101: Your Guide to Creating Successful Campaigns
See Social media marketing
Conversion
A positive action taken on a website. The action demonstrates that the visitor is “raising their hand” and becoming a lead or customer. Sales are just one type of conversion; other examples include webinar registrations, newsletter signups, gated-content downloads. Once a conversion takes place—usually involving the capture of a name and email address—a lead can be nurtured into a customer. In social marketing, conversion tracking is crucial to properly attributing revenue to social-media efforts.
Learn more: Smart Ways to Drive Conversions on Social Media
Related: Social media ROI
Cost per click (CPC)
See Pay per click
Cover photo
The large, horizontal image at the top of your Facebook profile or business page. As with profile photos, cover photos are public. This prime real estate is a great place to display a unique representation of who they are, what their business is, or what they care about.
Learn more: Social Media Image Sizes: A Quick Reference Guide for Each Network
Creative Commons
A license that allows the public use of otherwise copyrighted material. For social marketers, Creative Commons licenses are helpful when sourcing images to illustrate content. Unless you are using your own images or have purchased the rights to an image, you can use only Creative Commons images (search.creativecommons.org aggregates a number of search options). There are different levels of Creative Commons licenses that restrict whether an image can be used commercially, modified, or remixed, and whether attribution is required.
Learn more: Can I Use This Photo on Social Media? Understanding Image Copyright
Creep
The practice of whiling away the hours browsing someone’s profiles, photos, and videos on social media. Need to stalk your latest Tinder match—I mean, read up on the person who’s interviewing you for that job you want? A good creep will give you the details you need. (No judgment—it’s RESEARCH!)
Crisis management
The social media governance measures a company has in place to manage social media risk and react in the event of a crisis. The definition of crisis can be wide ranging, from security hacks to Freudian Twitter slips (hello, accidentally posting a personal tweet to the company account) and even external events that result in an influx in social mentions. A crisis-management strategy is vital to organizations of any size that want to manage their social media risk and respond effectively.
Learn more: Social Media Crisis Management: How to Prepare and Execute a Plan
Crowdsourcing
Leveraging your online community to assist in services, content and ideas. Business applications for crowdsourcing include getting your audience to help translate your product, or asking industry experts to contribute tips and tracks for an upcoming blog post.
—D—
Dark social
Any social media content that is shared outside of what can be attributed to a known source. For example, if you pasted this blog post’s URL and shared it with your entire iPhone contact list, the resulting visits would be categorized as dark social.
Learn more: Everything You Need to Know About Dark Social
Dashboard
In a social relationship platform, a single screen where marketers can view their feeds, see and interact with ongoing conversations, monitor social trends, access analytics, and more.
Learn more: Hootsuite Dashboard Overview
Deflection rate
The percentage of customer-service issues that are transferred from social media to another communications channel, such as email, telephone, or live chat.
Direct message
A private Twitter message. Direct messages can be sent only to Twitter users who are already following you—and you can receive direct messages only from users you follow unless you have opted into receiving direct messages from anyone in your user settings.
Disappearing content
Content that vanishes after a set amount of time (such as Snaps and Instagram Stories).
See Ephemeral content
Learn more: Snapchat, Instagram Stories, or Facebook Stories—Which is Right For You?
Display ad
Typically, small visual advertisements that are shown on websites. Common formats include images, Flash, video, and audio. They can also be text-based (for example, Google AdWords lets you build text-based display ads). In general, display ads are used for large audience-based media buys or retargeting.
Doxing
The (very frowned-upon) practice of searching for and publishing the personal information of a private individual. Doxers use these attacks as a means to threaten or intimidate their targets
—E—
Electronic discovery (e-discovery)
The gathering and exchange of relevant electronic records (such as social media communications) during a legal case or government investigation. Many organizations are required to securely and consistently archive all digital communications so that they can be produced in e-discovery.
See Compliance
Embedded media
Digital media that is displayed outside of its native setting, such as within another piece of content (e.g., a GIF embedded into a Facebook comment, or a YouTube video shared in a tweet).
Emoji
Tiny images used to convey a wide spectrum of emotions across a variety of digital channels, from text messages to social media. Emoji evolved from their more primitive predecessors, emoticons, which were made using characters already on the standard keyboard. They first appeared in the Japanese digital lexicon in the late 1990s. In 2010, the Unicode Consortium (an international arbiter of standards for encoded characters) approved Google’s proposal to recognize and standardize emoji internationally.
Emoji have become so ubiquitous that iOS and Android both have emoji keyboards built into their systems. Emojipedia is a helpful resource to learn the meanings behind emoji before using them in social content. (Use that eggplant sparingly, friends.)
Many major brands have (at an eye-popping cost) created branded emoji to accompany hashtags for big marketing campaigns. Twitter published the results of a research study on branded emoji back in 2016.
Learn more: The Definitive Emoji Guide for Social Media Marketers
Employee advocate
An employee who is willing to promote and defend a company both online and off. Like their consumer brand advocate counterparts, passionate employees can influence the purchasing decisions of their friends, family, and other social contacts.
Employee amplification
The re-sharing of a company’s social content by its employees as part of an empowerment model. Organized and coordinated amplification programs leverage employee advocates at scale to greatly increase the social reach of a brand.
Learn more: Employee Advocacy on Social Media: How to Make it Work for Your Business
Empowerment model
An organizational approach to social media that emphasizes participation and initiative from all departments, teams, and employees.
Engagement
Talking to, messaging, or otherwise interacting with other people on social networks. Engagement broadly encompasses many types of actions, from commenting on Instagram posts to producing a Facebook Live show with an open Q&A. Engagement is central to any social media strategy.
Learn more: How to Increase Social Media Engagement: A Guide for Marketers
Engagement rate
The percentage of users who saw your social media post and took some action (clicked the link, replied, shared, retweeted, etc.). Engagement rate is a valuable metric to gauge the success of your social media messaging. Twitter Analytics provides in-depth engagement rate data for every tweet you send.
Learn more: How to Use Twitter Analytics: The Complete Guide for Marketers
Ephemeral content
See Disappearing content
Learn more: Snapchat, Instagram Stories, or Facebook Stories—Which is Right For You?
—F—
Facebook
Launched in 2004, a social media platform that evolved from Facemash, Mark Zuckerberg’s website that allows Harvard students to rate the attractiveness of their peers. Facebook was originally limited to university students but went global in the years to come, taking over the world with pokes, likes, posts, and comments.
The site and its founder have been in the news from its earliest days, attracting more their their share of controversies ranging from censorship to privacy concerns and data breaches.
Today, brands can use Facebook to connect with audiences worldwide through content and social advertising.
Learn more: How to Advertise on Facebook: The Complete Guide
Facebook fan
A user who likes your Facebook Page.
Facebook group
A space on Facebook where you can communicate and share content with a select group of people. There are three types of groups: public, closed, and secret. Make sure you understand the privacy settings of any group that you’re a member of (here’s a useful table for reference)—and remember that even in a closed or secret group, your information can still be copied, pasted, and shared. You can join a maximum of 6,000 Facebook groups, and if you ever bump up against that threshold, we’re dying to hear your story.
Facebook Live
A Facebook feature that allows you to stream live video to your family, friends, and followers. You can get live reaction during your broadcast and interact with viewers in real-time.
Learn more: Facebook Live Video: The Complete Guide to Live-Streaming for Business
Facebook notes
A Facebook feature that enables users and brands to publish longer content to Facebook. Users can format their notes like blog posts with features such as header images, photos, quotes, links, and hashtags
Facebook Offers
A Facebook Ads feature that allows brands to share special deals and discounts with their social media audiences. Businesses can create online or offline (in-store) offers, and can share these in an Offers ad or a post on their Page.
Facebook reach
The number of unique users who have seen content from your Facebook Page. Reach is not the same as impressions, which is the total number of times your content is viewed (including multiple views from the same user).
Facebook provides two different reach metrics:
Total reach: the number of unique users who saw any content associated with your Page during the last seven days, including those who view your Page posts, visit your Page after searching for it, and see ads associated with your Page.
Post reach: the number of unique users who have seen a particular Facebook Page post in their News Feed.
These two categories can be broken down further:
Organic reach: the number of unique users who saw your content without your having to pay for it. The vast majority of organic reach occurs when Facebook’s algorithm places your posts in your fans and followers’ News Feeds.
Paid reach: the number of unique users who saw your content because you purchased visibility for it, either by boosting it or buying an ad.
Facebook Reactions
Ways Facebook users can react to posts beyond a simple “like.” Introduced in February 2015, current reactions include: “love,” “haha,” “wow,” “sad,” and “angry.” (We’re campaigning for an “ewww” reaction, as well as an “eye roll.”)
Facebook Town Hall
A Facebook feature that helps citizens connect and interact with their government representatives at the state, local, and federal level. Users can look up their representatives by inputting their home address, then use the Town Hall page to follow all their elected officials, get reminders to vote, and display a constituent badge on their comments when they post to a politician’s page.
Facebook Watch
A video platform that features made-for-social TV shows and longer content on the social network everyone loves to hate.
Favorite
An indication that someone likes your tweet, given by clicking the heart icon.
Feed
The social media data format that provides users with a steady stream of updates and information.
Filter
A photographic effect that can be applied to images before publishing them, from simple black-and-white or sepia to those ubiquitous flower crowns and puppy ears. Available on Instagram, Snapchat, Facebook Messenger, and many other apps with camera integrations, the popularity of filters has resulted in the hashtag #nofilter, a proud declaration that your latest photo is unedited.
First response time
The time it takes a company to give its first response to a customer’s comment or inquiry on social media. This can be a key performance indicator for social customer service, because even if the issue is not resolved immediately, a quick first response can demonstrate that a company is listening and willing to help.
Follower
A Twitter user who has subscribed to your Twitter feed, in order to see your tweets in their feed.
Followers-to-following ratio
The ratio of your social media followers to those you are following. In an ideal world, you have more followers than users you are following.
FOMO
Short for “fear of missing out,” a phenomenon in the digital age that describes the feeling of sadness or loss at the thought of not being in the room to experience something amazing, especially when it will be described later by other social media users.
Learn more: Social Media Acronyms That All Marketers Should Know
Forum
An online site, also known as a message board, where people can hold discussions.
Learn more: How We Talk Online: A History of Online Forums [EXTERNAL SITE]
Foursquare
A location-based discovery service that helps users find local places and experiences that are relevant to their interests and tastes. Foursquare pioneered the “check-in” and put the idea of real-time location [over]sharing on the map, so to speak, back in 2009. The company has since launched a separate app called Swarm that is exclusively dedicated to check-ins and keeping up with your friends’ comings and goings.
Friend
A person that you connect with on Facebook or another social network. Unlike a fan or follower, a friend is a two-way connection—both you and your friend have to endorse the relationship.
Friend emoji
On Snapchat, a way to reflect a user’s relationship with another user. For example, the cool-guy emoji wearing sunglasses means that two Snapchatters share a best friend on the app.
Friendship page
A page that tells the story of a relationship between two people connected on Facebook. Facebook Friendship pages display a variety of content, including photos that both people are tagged in together, public messages that they have exchanged, and their their mutual friends and interests.
—G—
Geofilter
Special overlays for Snapchat users that reflect the geographic location they are in. Geofilters have also been created by branded partners as well as Snapchat users themselves.
Learn more: How to Create a Custom Geofilter on Snapchat
Geotagging
Adding a specific location to a photo, video, or social media message. The ubiquity of GPS-enabled smartphones has made geotagging a core aspect of social media.
Geosticker
Location-specific Snapchat Stickers. Users must have location services enabled to take advantage of this feature.
Geotargeting
A feature on many social media platforms that allows users to share their content with geographically defined audiences. Instead of sending a generic message for the whole world to see, you can refine the messaging and language of your content to better connect with people in specific cities, countries, and regions. You can also filter your audience by language.
GIF
Pronounced “giff,” with a hard G, no matter what the actual creator of the GIF says. An acronym for Graphics Interchange Format, which refers to a file format that supports both static and animated images. GIFs rose to popularity as a way to react on social media without words.
Facebook and Twitter both now support GIFs. Giphy.com and tenor.com are a great place to start compiling your extensive archive of GIFs, sorted into folders by emotion, obviously.
Learn more: How to Make a GIF: The Complete Guide
—H—
Handle
Your online identity, sometimes the same as your username (Hootsuite’s Twitter handle is @Hootsuite, for example). A consistent handle across all your social media accounts helps with discoverability, as those who follow you on Twitter might want to find you on Instagram or Pinterest as well.
Hashtag
A word or phrase preceded by the “#” sign. Hashtags are a simple way to mark the topic (or topics) of social media messages and make them discoverable to people with shared interests. On most social networks, clicking a hashtag will reveal recently published messages with that hashtag. Hashtags first emerged on Twitter as a user-created phenomenon and are now used on almost every other social media platform.
Some users use hashtags to express themselves, too: #thatsteakwas47ounces #yesiatethewholething #andimoreringdessert
Learn more: The Dos and Don’ts of How to Use Hashtags
Header image
The banner image at the top of a user’s Twitter profile.
Home
Often, the first page you see when you sign into your social media account. It contains a constantly updating timeline or feed of the user activity and news stories in your network.
—I—
Impressions
The number of times an ad, sponsored update, or promoted post is displayed.
Related: Reach, Engagement
Learn more: Reach vs. Impressions: What’s the Difference (And What Should You Track)?
Inbound marketing
Inbound marketing is a data-backed approach to attracting customers to web properties with relevant and helpful content. This content is discovered through channels like search engines and social media.
Related: Content marketing
Inbound volume
The total number of incoming messages addressed to an organization or specific social media account within a given time span.
Influencer
A social media user with a significant audience who can drive awareness about a trend, topic, company, or product. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. Successful influencer strategies usually involve the coordination of an organization’s marketing, customer service, and public relations teams.
Influencer marketing
A strategy where a business collaborates with an influential person on social media to promote a product, service, or campaign. Think of it as micro-celebrity endorsements, designed for the digital age.
Learn more: The Complete Guide to Influencer Marketing
Instagram
A free online photo-sharing app that allows for the addition of several filters, editing, and sharing options.
Learn more: 24+ Instagram Statistics That Matter to Marketers in 2019, Top Instagram Demographics That Matter to Social Media Marketers
—J—
JOMO
The joy of missing out, also known as the overwhelming inclination to binge Netflix shows, read a book, take a warm bath, or generally retreat from the craziness of the world. The word may stem from the global embrace of the Danish and Norwegian word “hygge”—a coziness and comfortable conviviality with feelings of wellness and contentment, according to Wikipedia—or an adverse reaction to its opposite, FOMO.
Related: FOMO
—K—
Kik
A mobile messaging app. Users connect with others using a username (rather than a cell phone number) to send text, video, images, sketches, and more. Kik also boasts an in-app web browser, so users can check out links and other social media accounts all without leaving the app, making it especially appealing for users as well as the companies trying to reach them.
Key performance indicator (KPI)
A metric that defines whether a marketing campaign or other initiative has succeeded or failed. KPIs for a social media marketing campaign might include brand mentions, replies and retweets, or click-throughs to your website from individual posts.
Learn more: The Social Media Metrics That Really Matter (And How to Track Them)
—L—
Like
Popularized digitally by Facebook—though derived from the dictionary definition—an understood expression of support for content. Along with shares, comments, and favorites, likes can be tracked as proof of engagement.
Facebook’s algorithm adjusts individual content feeds based on like patterns, making for interesting results when consciously meddled with. Find out what happened when a Wired.com writer experimented with liking everything they saw on Facebook.
Learn more: How to Get More Facebook Likes: 10 Tactics That Actually Work, How to Get Instagram Likes: 13 Tips that Actually Work
Like baiting
The annoying practice of explicitly requesting likes (or shares and comments) to increase engagement on Facebook. (By the way, mathematically, one like equals one prayer.) Facebook has adjusted its algorithm to reduce the visibility of like-baiting posts in users’ news feeds.
Learn more: The End of ‘Like-Baiting’ on Facebook?
LinkedIn endorsement
A connection’s recognition of another person’s skill, such as Content Marketing, Web Programming, or Cake Baking. Endorsements, a form of social proof, boost your credibility through third-party confirmation that you actually have the skills you say you have. Users can endorse the skills of only their first-degree LinkedIn connections.
LinkedIn recommendation
A written compliment from a connection that you can display on your LinkedIn profile to impress hiring managers, potential clients, and the 428 conference attendees you carpet bombed with your business card. There’s no limit to how many recommendations you can give or request, but remember that the most authentic recommendations come from people that you’ve actually worked with. If you receive a lackluster recommendation that you would rather not display, you can easily hide it from your profile. You can also edit, remove, or hide recommendations of your own LinkedIn connections any time.
Live Stories (Snapchat)
Curated streams of user-submitted Snaps from various locations and events. Users who have their location services on at the same event location will be given the option to contribute Snaps to the Live Story. The end result is a Story told from a community perspective.
Livetweet
To post comments and participate in Twitter conversations while an event or situation is happening. Users might livetweet anything from a conference keynote to the latest protest they’re attending — or even something as banal as watching a relationship blossom between two airline passengers in the row in front of them (the #PlaneBae saga was a sublime livetweet adventure that, like many social media phenomena, quickly went south).
Lookalike audience
In digital advertising, a group of users who are similar to people who already interact with your business online—meaning they are more likely to be receptive to content related to your products and services.
Learn more: How to Use Facebook Custom Audiences: A Step-by-Step Guide
Lurker
The digital equivalent of the “longtime listener, first-time caller,” someone who watches a social media feed in silence for a period of time before actually engaging with the content with a like or reply.
—M—
Machine learning
An algorithm that allows software to become more accurate in predicting outcomes without being explicitly programmed to do so. A common example of machine learning is Facebook’s ability to recognize faces in photos. Amazon’s uncanny product-recommendations engine and your email provider’s spam filters are other great examples of machine learning.
Marketing automation
A combination of tactics and technology platforms that enable automatic delivery of personalized content to prospects and customers through a variety of online channels. The idea behind marketing automation is giving website visitors and leads the information they need when they need it—and doing so at scale, where is where the automation comes in.
Marketing automation isn’t about blindly scheduling content. Ideally, marketers will segment and score their marketing contacts, then nurture those potential customers with carefully tailored and timed messaging to move them toward an eventual purchase.
Solid social media marketing can attract new inbound leads, providing fuel for the marketing automation engine. Marketers can also make that engine more efficient by using social media data to learn more about their leads over time.
Related: Content marketing
Meme
An idea, fashion, or behavior that is transmitted from person to person through media, speech, gestures, and other forms of communication. The term was conceived by evolutionary biologist Richard Dawkins in the 1970s, but it has taken on greater relevance in the digital age. If you’ve spent more than five seconds on the internet, you’ve probably encountered a meme. From reaction GIFs of an unimpressed Chloe in her car seat to videos of home runs set to Celine Dion’s epic “My Heart Will Go On,” memes tug at something in us that compel us to share, upvote, or remix them.
In Dawkins’ theory, memes are ideas (or fragments of ideas) that are copied and combined as they move from person to person, much like genes are passed from generation to generation. Dawkins surmised that we could use the concept of evolution by natural selection to understand how ideas spread and change over time. Some memes spread far and wide, some die out, and others mutate—and with trending topics and social analytics, we can now watch their life cycles in real time.
Mention
The act of tagging another user’s handle or account name in a social media message. Mentions typically trigger a notification for that user and are a key part of what makes social media “social.” A properly formatted mention also allows your audience to click through to the bio or profile of the user in question.
Learn more: What are Social Mentions and How to Track Them
Messenger
An app that allows Facebook users to send one another instant messages through a smartphone. Facebook’s Messenger app is now a necessity to access messages from mobile; users can no longer see their messages through a web browser.
Microblogging
Publishing smaller, more frequent quantities of content to platforms such as Twitter or Tumblr.
Multichannel attribution
An analytics tactic aimed at better understanding how customers discover, evaluate, and purchase your products or services.
When people buy products, they rarely complete a purchase in one step. For example, they might hear about a brand in a tweet, later see a banner ad for the product, then perform a Google search, and then, many days later, finally visit the website to purchase.
Multichannel attribution attempts to give relative value to each of these channels, treating each channel as a contributor to a customer’s eventual purpose. The goal: better understand the process by which your customers—and develop a holistic understanding of how each marketing channel impacts that process.
Mute
A Twitter feature that allows you to edit users out of your feed without them knowing. They still see that you follow them, and they can still favorite, retweet, and reply to you, but you don’t see any of their activity in your timeline. Muting a user is not the same as blocking them.
My Eyes Only
A Snapchat feature that lets you save Snaps from Memories to a private, passcode-protected area. For more information on using My Eyes Only, check out Snapchat’s guide.
Learn more: How to Use Snapchat Memories to Grow and Engage Your Audience
—N—
Net Promoter Score
A customer loyalty metric that based on a single simple question: “On a scale of 0 to 10, how likely is it that you would recommend our company, product, or service to a friend or colleague?” People who respond with a 9 or 10 are designated as “promoters,” 7 or 8 as “passives,” and 6 or lower as “detractors”. The percentage of customers that are detractors is then subtracted from the percentage that are promoters to arrive at the company’s NPS (passives are ignored, because that’s their lot in life). Scores range from +100 to -100.
Newsjacking
Also known as trendjacking, the act of referencing or involving yourself in a news story or trending topic in order to connect with the audience following or discussing that story. Injecting your own story into a news story has become much easier with social media, as users can simply use hashtags or search terms to attach their content to breaking news. (Remember Oreo’s famous “dunk in the dark” tweet during Super Bowl XLVII? Newsjacking at its finest. The other brands that jumped on the bandwagon afterward? Lame trendjacking.)
Newsjacking or trendjacking should be done only if there is are close ties between your product or service and the story in question. Simply attaching a news hashtag to content that is completely unrelated is not a best practice, and will likely draw the ire of your followers.
Notification
A message or update sharing new social media activity. For example, if somebody Likes one of your Instagram photos you can receive a notification on your phone that lets you know.
—O—
Omnichannel marketing
An approach to marketing that creates an integrated experience for audiences no matter what device they’re using or which platform they use to interact with a brand.
Organic reach
The number of unique users who view your content without paid promotion. People find social content organically through their own news feeds—either from companies whose pages they’ve liked themselves, or shared by friends or connections.
Learn more: Organic Reach is in Decline—Here’s What You Can Do About It
Ow.ly
A URL shortener that condenses your links into a shorter, more social-friendly format. ow.ly is Hootsuite’s proprietary URL shortener that’s built right into the platform. It allows you to track real-time clicks and export detailed summaries of your shortened links’ performance. And it’s not just for use within Hootsuite—you can use your shortened links in emails and on webpages, too, if you want to track their performance beyond social.
—P—
Paid reach
The number of users who have viewed your published paid content, from ads to sponsored and promoted content. Paid reach generally extends to a much larger network than organic reach—messages can potentially be read by people outside of a concrete contact list.
Learn more: Organic Reach is in Decline—Here’s What You Can Do About It
Pay per click (PPC)
Also known as cost per click (CPC), a type of advertising where an organization pays each time a user clicks on an advertisement. The costs incurred during a PPC campaign vary based on the competitiveness of the keyword phrase an organization is targeting with its ads.
Periscope
A livestreaming service acquired by Twitter in 2015. The platform allows users to broadcast video directly from a smartphone (plus a few other devices), and viewers can interact with the live video through comments and hearts. Its one-time popularity appears to be dwindling, but dedicated users are hoping to save it from going the way of Vine.
Learn more: How to Use Periscope for Business: The Ultimate Marketing Guide
Permalink
The URL of an individual piece of content. Permalinks allow you to directly reference a specific piece of content instead of searching for it in the feed or timeline where you found it. You can quickly find an item’s permalink by clicking on its timestamp.
Phishing
An attempt to fraudulently acquire sensitive information such as usernames, passwords, or credit card information by authentic-looking electronic communication, usually email. Also a method of spreading electronic viruses by exploiting security weaknesses.
Learn more: 8 Social Media Security Tips to Mitigate Risks
Pinned tweet
A tweet that has been pinned to the top a Twitter profile page. Pinning a tweet is a great way to feature an important announcement—or that time you got retweeted so many times that you had to write a follow-up to promote your SoundCloud. If your tweets are public, anyone who views your profile page will see the tweet.
Pin
Favorite links stored on Pinterest. Every Pin is made up of a picture and a description given by the user; when clicked, a Pin direct users to the source URL of the image. Other users can like or Repin your Pins. Users can also organize Pins by theme or event into visual collections.
See Pinboard
Pinboard
A collection of Pins on Pinterest. A Pinboard can be organized by any theme and can either be private or public. Some examples of Pinboards: Short Hairstyles, Dream Tattoos, Bridesmaid Hell, Whole30 Keto Instant Pot Desserts, Cats I Want to Pet.
Learn more: Secrets to Pinterest Success from 3 Top Influencers
Pinterest
A visual organizer for saving and sharing links to sites and other media you like—also known as Pins. Pins are represented by an image and description of your choosing and organized into collections called Pinboards. Pinterest users can share their Pins with others, or Repin pictures they liked from other users. Think of Pinterest as a virtual scrapbook, or a bookmarks page with pictures. Common uses include event planning, recipe collection, and fashion blogging — but savvy businesses across a spectrum of industries are learning to leverage this platform to grow their audience. Learn from these brands how to do it well.
Learn more: How to Use Pinterest for Business: 8 Strategies You Need to Know
Post
A social media status update, or an item on a blog or forum.
Private
A setting on a social media account (such as Instagram or Twitter) that protects content from the public. Users must request to follow private accounts to see the content.
Related: Protected
Promote Mode
A Twitter Ads feature that automatically promote your first 10 tweets every day to a specified audience—for a flat fee of $99 per month. Twitter estimates that accounts using Promote Mode will reach an average of 30,000 additional people.
Learn more: How to Use Twitter Ads Like a Pro and Get the Most Out of Your Budget
Promoted Accounts
A Twitter Ads feature, announced in 2010, that invites targeted users to follow a certain account. This function is used to quickly grow a Twitter handle’s following. Promoted accounts appear in users’ timelines, Who to Follow suggestions, and search results.
Promoted Trends
Promoted Trends are a Twitter Ads feature that allows an advertiser to promote time-, context- and event-sensitive trends to the top of the Trends list on Twitter. They are clearly marked as “Promoted.”
Promoted Tweets
Promoted tweets are native advertisements targeted to a specific audience available through Twitter Ads. They look almost identical to organic tweets in users’ timelines but include a small “Promoted” marker. Promoted tweets are used by advertisers to reach an expanded audience.
Protected
A private Twitter account. Only approved followers can view tweets and photos from a protected account or access its complete profile. Tweets from protected accounts cannot be natively retweeted, even by approved followers. (But even protected accounts should fear the dreaded screenshot…)
See Private
Publishing approval process
A business procedure for ensuring that outbound social media messages are error-free, on-time, and on-brand. Many organizations now protect their social media accounts by managing them through a social relationship platform (SRP), which provide a safe environment for teams to collaborate on content before publishing. Lower-level employees, interns, or contractors might draft messages, but their content must be approved by managers, supervisors, and/or compliance officers before publishing.
—Q—
QQ
An 829-million-user instant messaging platform developed by Chinese company, Tencent Holdings Limited. QQ users can use the platform to play social games, discover music, shop, microblog, watch movies, and group and voice chat.
Quora
A Q&A website where anyone can ask their own question or answer another user’s question. For businesses, Quora can be a fantastic way to establish thought leadership or authority on a certain topic, or interact with users likely to be interested in their products or services.
—R—
Reach
Reach is a data metric that determines the maximum potential audience for any given message. It is not a guarantee that the entire audience will see your social media post.
Reach is determined by a fairly complex calculation that includes number of followers, shares and impressions, as well as net follower increase over time.
See Impressions, engagement
Real-time marketing
The practice of connecting with an online community around current events, trends, and customer feedback—often to a fault. If hopping on a hashtag bandwagon or personalizing a meme to your business (ahem, dentist offices still doing the Harlem Shake) isn’t on brand, it could fall flat with followers.
Learn more: Why “Real-Time” Isn’t Always the Right Time in Social Media Marketing
Reddit
A popular social networking site where users upvote (positive) or downvote (negative) user-submitted content, from videos and image-based memes to text posts. The most upvoted and commented-on posts appear higher up on the website’s main page, as well as on its many topic-focused sections called subreddits.
See AMA, subreddit
Learn more: How to Use Reddit for Fast (and Accurate) Market Research
Regram
The act of reposting another Instagram user’s image or video.
Learn more: How to Regram: Best Practices for Reposting Instagram Content
Retargeting
An online advertising technique that aims to re-engage website visitors who left a site without converting. (If you’ve ever been followed around on the Internet by that pair of shoes you were drooling over during lunch, you’ve been retargeted.) Retargeting starts with a small tracking tag embedded in your website’s code. Once visitors come to your website, you can then target them as they visit other websites, including search engines, social-media sites, news outlets, and blogs.
The rationale is that these visitors are your best chance to make a sale so instead of advertising to strangers, you spend your budget on prospects who have already visited your website.
Repin
To share another user’s Pin on your own Pinterest Pinboard. To Repin, simply hover over the Pin you love then select “Repin.” You can either add the Pin to an existing collection or start a new one. Like the Pin but don’t want to to a Repin on it? Like it instead.
Reply
A response to someone’s tweet. Unlike direct messages, replies are public.
Response rate
A engagement metric to assess how much you are interacting with your social audience. To calculate your response rate, take the number of mentions that you have replied to in a given time period and divide it by the total number of mentions you have received (excluding retweets).
Response volume
The total number of outbound messages that an organization, team, or specific social media account delivers in response to customer service issues within a given time period.
Return on investment (ROI)
See Social media ROI
Return on relationship (ROR)
A measurement of the value gained by a person or business from developing a relationship. Measuring ROR isn’t easy—it involves not only analyzing connection growth, but also understanding the impact your customers’ voices have on your brand and reputation. This includes sentiment analysis, as well as engagement metrics for your content, like organic sharing rates.
Related: Social media ROI
Retweet
A tweet that is reshared to the followers of another user’s Twitter account. When you click the retweet button on the Twitter website or app, you can opt to republish the tweet as is, or add a comment to explain why you’re sharing it or offer your own hot take on the topic.
Rich pin
A Pinterest post that contains additional content. Rich Pins can be from one of six categories: app, article, recipe, or product. For example, product Rich Pins include real-time information about where to buy the product, pricing, and availability.
Learn more: Best Practices for Sharing Content on Pinterest
RSS
A format for syndicating web content (short for Rich Site Summary or Really Simple Syndication, depending on who you ask; neither is an official acronym). RSS feeds are created in a standard XML format that makes them compatible with a variety of readers and aggregators.
Content creators use RSS feeds to broadcast content (or content summaries) to audiences. Readers can subscribe to RSS feeds without providing personal information, and then automatically receive updates through a news reader or aggregator. RIP Google Reader.
—S—
Scale
The degree to which an organization can effectively use social media across multiple departments and geographies. “Scaling up social media” is an effort to coordinate social listening, engagement, and analytics among multiple groups while eliminating redundancy, confusion, and waste.
Related: Social relationship platform
Learn more: 8 Apps to Help Your Enterprise Organization Scale Social Media
Scheduling
Planning social media updates and content ahead of time, using a social relationship platform (SRP) or another publishing tool. Scheduling saves social professionals time in their daily workflows by allowing them to draft several messages at once, often as part of a publishing approval process. It also enables them to reach audiences in different time zones and organize extended marketing campaigns.
Learn more: How to Schedule Tweets and Save Time, How to Schedule Facebook Posts to Save Time, How to Schedule Instagram Posts
Screenshot
A photo that captures activity on a computer screen or smartphone display. For Snapchat users, given the ephemeral nature of its content, the ability to take a screenshot by either party has proven controversial. Snapchat notifies users when someone takes a screenshot of their content, but there is currently no way to prevent it from happening altogether.
Selfie
A self-portrait photograph, usually taken with a smartphone and shared on social media sites.
Sentiment analysis
An attempt to understand how an audience feels about a brand, company, or product based on social data. Sentiment analysis typically involves natural language processing or another computational method to identify the attitude contained in a social media message. Different analytics platforms—such as Hootsuite Insights—classify sentiment in a variety of ways; for example, some use “polar” classification (positive or negative sentiment), while others sort messages by emotion or tone (Contentment/Gratitude, Fear/Uneasiness, etc.).
Learn more: Sentiment Analysis Tools for Social Media Marketers
SEO
The practice of increasing the “organic” visibility of a web page in a search engine, such as Google. Although businesses can pay to promote their websites on search engine results pages (Search Engine Marketing, or SEM), SEO refers to “free” tactics that enhance the search ranking of a page.
Learn more: Does Social Media Impact SEO? We Ran an Experiment to Find Out
Share of voice
A measure of how many social media mentions a particular brand is receiving in relation to its competition. Usually measured as a percentage of total mentions within an industry or among a defined group of competitors.
Learn more: 4 Ways To Increase Your Share Of Voice On Social Media
Shortlink
See URL Shortener
SlideShare
A popular social platform for sharing presentations and other business-oriented content. SlideShare makes it easy to embed content on websites and share it to other social networks, such as Facebook, Twitter, and LinkedIn (which has owned the platform since 2012).
Learn more: A Marketer’s Guide to Using SlideShare for Social Media
SMS
The text-messaging service component of phone, web, or mobile communication systems. Brands use SMS for a variety of purposes, from promoting text-based offers to sending service-related reminders. (Twitter leveraged SMS heavily in its early days.)
Snapchat
A photo- and video-messaging app launched in 2011. Users can add filters, text, drawings, or emoji to their content before sending it to their recipients. Snapchat was once unique for its content’s ephemeral nature: Individual messages last only up to 10 seconds before they disappear forever and are erased from the company’s servers. In 2013, Snapchat added the Story feature, which allows users to share replayable Snaps for up to 24 hours in the “Our Story” section.
Learn more: How to Use Snapchat: A Guide for Beginners
Snapchat Discover
A Snapchat feature, limited to top-tier brands and news outlets, with a curated collection of videos by the participating partners.
Snapchat Lenses
Introduced in 2015, a feature that allow users to add animated masks to their selfies. To use Lenses, users must have the camera in selfie mode—and really should be under the age of 25.
Snapchat Memories
A feature that allows users to save Snaps and Stories for later viewing and sharing. Once enabled, Memories will save your content to Snapchat’s servers so it’s accessible anywhere you’re logged in — and you can share those saved Snaps to your Stories for all eternity..
Learn more: How to Use Snapchat Memories for Business
Snapchat Trophies
A gamification feature introduced in 2015 that rewards users with badges for completing in-app challenges and activities. These emoji trophies can be found in the Trophy Case (where else would they be?).
Snapcode
A unique, scannable QR code provided to each Snapchat user. Users can point their phone’s camera at a friend’s Snapcode, whether on a phone or a vector version of the code, to automatically add the other person as a Snapchat contact.
Learn more: How to Use Snapchat Codes to Market Your Business
Snapstreak
What happens when two Snapchat users send Snaps to each other for a consecutive number of days. This will be reflected next to the users’ names with a flame emoji and a number representing how many days the Snapstreak has lasted.
Social commerce
An area of digital commerce where the buying process is assisted by social media and online networks.
Learn more: What is Social Commerce and Why Should Your Brand Care?
Social listening
The process of finding and assessing what is being said about a company, topic, brand, or person on social media channels.
Learn more: What is Social Listening, Why it Matters, and 10 Tools to Make it Easier
Social media management
Technology and business processes for securely managing social media accounts, engaging audiences, and measuring the business results of social media activities. Effective social media management is critical to conducting business on social media. When implemented at scale across departments and regions, coordinated social media management practices allow everyone within the organization to collaborate and achieve measurable outcomes on social media.
Social media marketing
The use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media marketing should be well coordinated with social customer service, community management, and social selling activities to create seamless relationships with customers.
Of course, social media is just one channel in the overall marketing mix; the most effective social media marketing programs are also integrated into multi-channel strategies.
Learn more: How to Create a Social Media Marketing Strategy in 8 Easy Steps
Social media ROI
ROI stands for “return on investment.” Social media ROI is the sum of all social media actions that create value.
Learn more: How to Prove and Improve Social Media ROI (Includes a Free Calculator)
Social relationship platform
Secure, scalable technologies that allow businesses to manage social media communications of any kind across departments and devices. Think of a social relationship platform as a digital command and control: These tools put everything you need for social media into one place, making it easier to manage. Social relationship platforms are used for monitoring, posting and tracking social media, and help manage everything from customer service to lead generation. Hootsuite is a social relationship platform.
Social selling
The use of social media by sales professionals to increase productivity and generate revenue. Sellers can effectively leverage social media to enhance their reputations, expand their interpersonal networks, and attract new prospects. They can also identify buyers by listening and engaging in the online spaces where potentials customers are conducting research and asking for advice.
Learn more: Social Selling: What it is, Why You Should Care, and How to Do It Right
SoLoMo
A word that combines three consumer trends: social (So); location-based (Lo); and mobile (Mo). SoLoMo is a catchy term that can help marketers keep these important concepts top of mind in their communication efforts.
Spam
Unnecessary and repetitive content that clogs up inboxes and clutters social media feeds. In other words, the bane of your existence. The term “spam” has been used to refer to junk messages since the earliest days of the Internet (take a quick stroll down memory lane with this MentalFloss article on spam).
Learn more: Twitter Makes Changes to Combat Spam: Here’s What You Need to Know
Sponsored posts
Content on a social-media site that has been paid for by a brand or organization. Every social media platform has its own form of sponsored content; brands can leverage sponsored content to get visibility with a larger audience that might be interested in their messages, products, or services.
Learn more: Social Media Advertising 101: How to Get the Most out of Your Budget
Stories
A form of ephemeral content on Facebook, Instagram, or Snapchat that disappears after 24 hours.
Learn more: Snapchat, Instagram Stories, or Facebook Stories—Which is Right For You?
Subreddit
A forum dedicated to a specific topic or theme on the social website reddit. Subreddits are defined by an /r/ in the URL. There are large mainstream subreddits like /r/politics or /r/videos, as well as quirkier subreddits like /r/colorizedhistory, which features old photographs edited to include color, or /r/aww, featuring nonstop cuteness.
The reddit homepage aggregates the most popular content from the site’s tens of thousands of subreddits. You can also customize your own reddit homepage by subscribing to your favorite subreddits.
Subtweet
The stealthy art of disparaging someone in a tweet without actually mentioning their handle. You’re so vain. I’ll bet you think this tweet is about you.
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
—T—
Tag
A keyword added to a social media post with the original purpose of categorizing related content. You can also tag someone in a post or photo, which creates a link to their social media profile and associates them with the content. Many services also offer the option to remove unwanted tags from your profile.
Terms of Service
The rules individuals must follow to use a product or service. Every social platform has a detailed set of terms of service (ToS for short) that you agree to when creating a profile; if at any point you violate those terms, you can be banned from the service or have your account deleted. Users should take care to understand the agreements they sign when joining a social media site, including the terms of service and privacy policy; these documents are legally binding contracts.
Thread
A string of messages that make up a conversation. Threads begin with an initial message and then continue as a series of replies or comments.
Threads are essential to most forms of online communication, including social media and email. Without them, it’s hilariously difficult to keep track of ongoing conversations (see also: pre-2013 Facebook, or email prior to Gmail).
Timestamp
The date and time that a message is posted to a social network, usually visible near the post’s title or corresponding username. Clicking on a timestamp will usually bring you to the content’s permalink.
Top tweets
The most popular and engaging tweets for a given search query, as determined by a Twitter algorithm. Searches on Twitter’s website return top tweets by default, or you can toggle to “All” results to see the full list of matching tweets.
Trend, trending
A topic or hashtag that is popular on social media at a given moment. Trends are highlighted by social networks such as Twitter and Facebook to encourage discussion and engagement among their users. The “trending” concept was first popularized by Twitter and has since been adopted by Facebook and other networks. The trends that you see on Twitter and Facebook are personalized for you, based on your location, who you follow, and the content you like.
Triage
The process of prioritizing, assigning, and responding to inbound social media messages. The term is borrowed from emergency medicine, where it is crucial to assess the relative urgency of every case to prioritize care.
In a social media triage process, incoming messages are filtered, evaluated for urgency, assigned to the necessary parties, and, if necessary, escalated so that the organization can provide the appropriate response (either online, offline, or both).
Troll
A social media user who makes a deliberately offensive or annoying postings with the sole aim of provoking other users.
Tweet
A Twitter message. Tweets are limited to 280 characters of text (including URLs) and could include embedded photos, videos, and some other forms of media. They are public by default and will show up in Twitter timelines and searches unless they are sent from protected accounts or as direct messages. Tweets can also be embedded in website pages.
Need more than 280 characters to get your message across? Hit the + button below your post to add an additional threaded tweet, then publish them all together.
Twitter
A social network and media platform where users communicate with 280-character messages along with photos, videos, and other content. Twitter is known for real-time discussions on breaking news stories and trends. Oh, and Russian bots.
Twitter card
A media-rich tweet that includes an embedded video, photo gallery, page summary, or other interactive element beyond the text of the message. Cards invite followers to engage with your content directly from their timelines. They are automatically attached to tweets whenever a user includes a link to a webpage with the card’s simple HTML code embedded.
To enable Twitter cards, check out Twitter’s guide for developers.
Twitter list
A personalized, curated collection of Twitter accounts. On public accounts, lists are visible to all users, and users can follow other users’ lists if desired. Users can see a feed of tweets from just one list’s accounts by clicking the name of the list.
Learn more: Twitter Hacks: 21 Tricks and Features You Probably Didn’t Know About
Twitter Moments
According to Twitter, “the best of what’s happening on Twitter in an instant.” By tapping on the lightning bolt symbol, you can see a list of events, news stories, and announcements that are updated throughout the day.
—U—
Unfollow
The action of unsubscribing from another Twitter user’s account. (Don’t want that user to know you’re totally over their tweets? Mute them instead.)
See Mute
Unfriend
Removing someone from a list of social media contacts.
Unroll
The act of splitting a thread of tweets into individual posts for easier digestion (or accessibility for screen readers and other tools designed to help users with various impairments). Services like the Thread Reader App make this as simple as mentioning @threadreaderapp with the word “unroll” as a reply to the thread you want unrolled.
Upvote
A signal of approval or agreement with a post or comment on the social website reddit. Posts with the most upvotes get top placement on the reddit homepage.
URL
Short for Uniform Resource Locator, the location of a website page or other resource on the Internet.
URL shortener
A tool that condenses a URL into a shorter (and more social media friendly) format. Users who click on a short link are redirected to the original web address. URL shorteners, such as Bitly or ow.ly, can also provide link tracking capabilities, which allow businesses to measure click-throughs from social media and attribute website conversions to individual social messages.
Learn more: URL Shorteners: The Unsung Hero Of Social Media Marketing
User-generated content
Media that has been created and published online by the users of a social or collaboration platform, typically for non-commercial purposes. User-generated content is one of the defining characteristics of social media.
Many companies have enthusiastically embraced and encouraged user-generated content as a means of increasing brand awareness and customer loyalty. User-generated campaigns (such as Instagram contests) allow businesses to tap into the creative energies of their customers and use the contributions to fuel ongoing marketing tactics.
Learn more: How to Use User-Generated Content for Marketing
—V—
Vanity metric
Analytics numbers that can be measured but aren’t a signifier of real return on investment. Number of Twitter or Instagram followers, website pageviews, and email opens are examples of vanity metrics. These metrics can offer an inflated sense of a brand’s success and are best when contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions.
Learn more: 19 Social Media Metrics That Really Matter—And How to Track Them
Vanity URL
A web address that is branded for marketing purposes. Vanity URLs are customized to replace common URL shortener formats with something more closely related to an organization’s branding: For example, instead of ow.ly or a bit.ly, Time Inc.’s vanity URL is ti.me. The New York Times uses nyti.ms.
Verified
An account whose owner has proven their identity with the social media platform provider. This is usually reserved for brands, journalists, and other public figures as a way of preventing fraud and protecting the integrity of the person or organization behind the account.
Learn more: How to Get Verified on Twitter: The Essential Guide for Marketers
Views
In reference to Snapchat, these are users who have looked at your Snap Story. To see who has viewed their story, users simply need to click the eye symbol next to their Story.
Vlogger
Someone who creates and broadcasts video blogs.
—W—
Webinar
A portmanteau of the words “website” and “seminar,” a digital broadcast of a presentation intended to educate or inform. Webinars allow users to see or hear a presentation from their own computer or other device, and often interact directly with the presenter or fellow attendees through chat or video.
—Y—
YouTube
Can be used as a noun to describe the website on which users upload, store, and share videos, or as a verb to describe the practice of consuming/creating content from/for the website. For example, “Have you seen my YouTube video?” or “I YouTubed Ariana Grande’s new music video.”
Use Hootsuite to easily manage all your social media channels from one dashboard. Grow your brand, engage customers, keep up with competitors, and measure results. Try it free today.
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The post The Ultimate List of Social Media Definitions You Need to Know in 2019 appeared first on Hootsuite Social Media Management.
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Scene 1
[rough, first iteration... not a complete work...]
4 JULY :: 2130
At six-foot-seven, the broad-shouldered Mestizo instinctively ducked to clear the garage doorframe. On the other side, boxing gloves thudded against swaying heavy bags; competitors threw each other onto worn padded mats using well-practiced techniques. The mats' resounding smack preceded transitions through grappling and wrestling drills, scrambling for top position, chokes and joint locks.
"Sinclaire." Arms heavily tattooed with Native tribal designs spread wide to greet the visitor whose black leather jacket hid similar body art. "Where you been, brother? Word is a couple of detectives ID'd you on a test drive before experts at Chuy's Speed Shop could clean up your new ride."
Surrounded by walls of posters and plaques, the two exchanged an Area-323 racers' handshake. Every horizontal surface of the room was strewn with spare parts, tools and vintage auto memorabilia. "You heard right, Chuy. A certain charitable organization posted my bail. Unless I win tonight, they'll pledge one of my kidneys to an impatient rich kid in North Korea. I don't even get to choose which one."
"The kid or the kidney?"
"Neither."
They laughed and stepped back into boxing stance. "Lo siento pero we all got bills to pay, homie. Nothing free in this world."
Chuy threw a light body shot to the mid-lower back, blocked by Sinclaire's elbow in a crouching sidestep followed by quick left jabs. At six-foot one, Sinclaire was smaller, but also more agile; the two evenly matched skill for skill in a round of spontaneous sparring.
---
Sinclaire turned and jogged across the garage, weaving between biodiesel injection tanks stood along the floor and partially disassembled engines slung from chains attached to the ceiling. Chuy followed the improvised path to a hydraulic lift at the garage's far side, lit by overhead LED lamps and covered in a beige drop cloth.
The lift descended to floor-level; headlights beamed forward as Sinclaire pulled the drop cloth with a toreador's flourish. The vehicle rose four inches from the floor, hovering with a quiet hum of electromagnetic superconduction.
"Karma HOV6. Electrodynamic suspension, Hayabusa electric-linear quad motors, Versa integrated lift system." Chuy squatted to assess the electromagnets' balance on the car's four corners. "Trying to be the black James Dean tonight?"
Sinclaire daubed grease-stained hands with the clean spot on a rag streaked by motor oil and engine assembly grease. "Best I could find on such short notice, Chu. As long as it makes my daily bread tonight... and Dean got t-boned by a station wagon on the freeway. Not in a street race."
---
High-heeled lace-up boots stepped gingerly down from the hovercar, accompanied by neo-perreo basslines that ceased with a cellphone screen-tap. "Suprise! Hola, Chucho!"
Chuy stood. "Que onda, Leni?"
"Asi asi, como siempre." The heels clicked in dance-walk rhythm and the two embraced. "Isn't this a beautiful ride? I helped Mark boost it. Love these colors..."
Valentina ran fingertips along the freshly washed and waxed hood. Silver nanoparticles evinced a fish-scale shimmer as swirling pools of blue, gold and purple responded to the overhead light; in deepest shadow, the painted surface seemed to disappear.
Sinclaire headed to the workstation console a few metres away. "Valentina's a natural. Nobody can resist her."
"I'm the best diversion ever made. You're luckier than you know, baby." Valentina joined Sinclaire to retrieve a telematics dongle from the workstation desktop as Chuy moved to the driver's side of the car, sliding in behind the wheel.
"The takeover's in an hour. You need more than a pretty paint job if you want to win tonight." Chuy plugged the dongle into the car's OBD-VII dataport below the steering wheel.
On the workstation's screen, an AltSocial private social media page contained only one post created earlier in the day: "@Yungsta213: Meet on Tuesday night. PM for location." The inbox showed sixty-three unread private messages. Sinclaire clicked a black-cat silhouette taskbar icon to raise the Freematics Hub server software window, then entered the car's newly updated password. They switched places, Sinclaire behind the wheel and Chuy standing at the workstation.
---
Chuy read the telematics configuration data onscreen. "Induction response on the rear left generator is a few milliseconds off. No surprise the HOV6 is hard to steer at high speeds."
Sinclaire resumed diagnostic checks and calibrations using a laptop connected directly to electric steering, battery array and power output management interfaces. "I've been thinking, Chu: our first-generation HVs drove through Pyongyang to circumvent landmines. You have any idea how hovercars became a thing for civilians with the stability profile of a helicopter in a typhoon?"
"Same reason people used to eat pig flesh and chopped-up cow, but acted like dog meat was some kind of barbarism: marketing."
Early fireworks went off outisde, not far from the garage. "Like Americans on July fourth, blowing up explosives as if world war is a soldier's holiday. Propaganda."
An M-80 explosion rattled the windows in the garage's upper floor; Chuy opened a phone app to check the surveillance cameras.
"Better to hear engines all night than see memories of squadmates on foot patrol split in half by IEDs, dead or dying one by one from enemy sniper fire..." Eyes closed, Sinclaire listened to the report of fireworks popping, crackling and booming.
Valentina kissed Sinclaire on the cheek. "Come back..."
Sinclaire's eyes opened, looking straight at the screen, checking the rear airbrakes on the HOV6.
Valentina stood from the car, walked over and sat on an old leather couch nearby, rearranging the phone's playlist. Soon the thumping basslines of neo-perreo became the background atmosphere, partially obscuring the sound of the fireworks.
---
Chuy frowned at the telematics simulation. "Slick ground at the takeover spot tonight. Oil and rain in the conduction grooves could give some loose brake readings, especially in a HOV6."
Sinclaire flipped the Maglev|Air switch. The electromagnetic hum became a whoosh of ten high-RPM electric propellers engaged along the car's undercarriage. Billows of dust and metal shavings swept into the air as the HOV6 wobbled slightly, re-centering its gravitational balance. Dashboard gauges oscillated wildly, then settled into neutral. "Manual stabilization. Vector, acceleration, altitude. Nothing I can't handle."
The switch flipped to "Off" and all fans went silent. The car snapped back to magnetic equilibrium in alignment with the etched ferroconcrete below. Fish-scale nanopaint glimmered an oceanic tide along the car's carbon-fibre panels amidst the workshop's dusty grit.
---
Chuy's voice echoed over the music. "You're ex-mil, though. Mechanical skills, too. Why not use the G.I. bill and go live the straight life -- engineering, university degrees and all that?"
"G.I. bill? I'll be lucky if I don't get merc'ed out here, Chuy. Army brass and I didn't exactly part on speaking terms." Valentina sat on the passenger's side, playing with a pair of pink fuzzy dice dangling from the rearview camera screen as Sinclair revved the engine. "Guys from my unit opened domestic security and enforcement firms, operations you don't hear about on the news; same homicidal maniacs running renditions and black ops across Africa and Southeast Asia. Nowadays there's just as much profit at home as overseas. Even Commerce City SWAT team is privatised."
Valentina gently squeezed pressure-sensitive hair filaments between thumb and forefinger, cosmetic gene modulation gradually changing diffraction gratings at the root of every strand. Decora fingernails raked through thick curly hair, hues spiraling from black to fire-engine red and settling on hot pink that matched the dice. The update was complete with a tousle of eye-level bangs under critical appraisal befitting a professional hairdresser. "Chuy, I've been telling Mark we should escape to Canada, but he won't listen. One of my girlfriends does passports, papers and everything."
Sinclaire involuntarily glanced up to the garage's windows a split-second after blinding flashes of light erupted into phoshporous-white sprinkles that drizzled down to Earth. "Try to cross the border with the wrong name, sexuality, gender or political orientation and get shipped out to indefinite detention in a corporate-run lockup."
Chuy nodded. "No due process. Desaparecido."
---
"Diablo... here we go again..." Valentina pressed the Sunroof button on the car's centre console and the fibreglass ceiling panel began to retract.
Chuy glanced at the security camera feeds on the cellphone app. "Those chinga puta madre ICE agents got half our families deported, remember, Leni? Now it's not just Chicanos -- Jewish, Polish, gays, refugees -- even Irish and Italian immigrants fresh off the boat."
Valentina unlaced and kicked off the high heels, then stood on the passenger's seat, popping up through the open sunroof. "Dear pastor Chuy." Valentina counted on the fingers of one hand. "Mark is half-Sicilian, my grandfather is German, and I'm darker than both of you. My stepdad was Muslim, and so am I." Valentina fanned out the five fingers toward Chuy. "Is that not political enough for you? Is the target on our backs not big enough? So can we skip the sermon for once?"
Chuy’s fury quickly deflated to voluble grumbling. "Guess who gets stopped four times more than any 'pure' white boy in Southern California...."
Sinclaire leaned out of the open driver-side door. "Hate to break it to you, but -- we steal cars for a living, Chu. You run a speed shop and unlicensed fight club for street kids like us. But there is a slim chance if you change the name to Latter-Day Church of Saint Chucho Santana, you might get a decent tax deduction. You should think about it."
Sinclaire and Valentina laughed; Chuy couldn't help but crack a smile. "Chingada," Chuy groused, immersed in the telematics readings while stretching out a stiff right shoulder. "Nice hair, Leni."
Valentina grinned. "Si, claro. It's good luck for tonight. Now we can't lose!"
---
4 JULY :: 2145
Valentina's idle hands traced a faint scar at the side of Sinclaire's closely shaved head. "Laying low is my only option, Val, at least for the next few years. This place is a prison without walls. Some people just choose not to face it." Sinclaire set the laptop to Sleep mode and closed the lid.
Valentina slipped arm-in-arm, cheek pressed against Sinclaire's shoulder. "So if you're wanted by mercs, known to ICE agents, and the outlaw scene is all you've got, you must really be as bad as they say, huh, baby? Guilty until proven innocent..."
Valentina stroked Sinclaire's chest, outlining three dog tags strung along a necklace of miniature ballbearings resting beneath a tight black t-shirt.
"Watch out, chica." Sinclaire growled, nose buried into the side of Valentina's neck, teeth gnashing and taking a playful nip of the soft perfumed skin. Pretending to scream, Valentina melted into giggles. "Maybe one day I'll tell you the whole story. Tonight is about winning this race."
Valentina's eyes shut tight as Sinclaire revved the engine near maximum, testing the power output. "I can feel it..." Valentina wirelessly re-coupled the phone to the car sound system, turning up the music to party volume while Chuy and Sinclaire completed last-minute adjustments on the HOV6.
The rolling thunder and lightning of Fourth of July fireworks sparkled and boomed outside.
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Hyperallergic: K-Pop Conquers the World
I admit it: I’ve come to prefer Korean pop over American pop. The familiar argument, that Korean producers replicate American pop conventions with sly distance and scientific expertise, won’t fly — given the present mediocrity of the American Top 40, what’s to like? Rather, the auteurs behind K-pop have mastered a sort of transhistorical bricolage that stateside comes naturally only to indie bands and the occasional hip-hop beatsmith, turning the planet’s entire history of recorded music into the K-pop producer’s playground — a massive compendium of discrete ingredients available for ransacking, for twisting into concise pop structures. If this is the counterargument to the plagiarism charge, I don’t entirely buy it either, since it could just as easily produce surreal garbage. Maybe it’s just that when a musical cottage industry starts training kids to be pop stars since before adolescence, some of them turn out really talented.
I.U.: Palette (Loen/Fave)
Since going “mature” four years ago on her breakthrough album, Modern Times, I.U. has specialized in several international ballad styles, none of them originally Korean. Assuming an air of dreamy sophistication, the former ingenue has dipped her toes into lounge-jazz, bossa nova, neodisco, Celine Dion facsimile, and any number of styles consistent with notions of cosmopolitan urbanity. Leave it to an aesthete this shrewd to identify each genre’s good parts and isolate them in palatable replicas for her fanbase. The floaty, feathery R&B she offers on this album is typically delightful.
Qualities that would repel in an Anglophone or Francophone singer fascinate in her: her choices in stylistic sources position her as the final link in a chain denoting moments of self-conscious self-differentiation. Slow R&B burners this fluffy, not to mention cocktail ballads this demonstrative, would already qualify as shamelessly retro if Justin Timberlake sang them; I.U.’s translation of this mode into Korean adds an extra layer of distance, such that the music turns obsessively self-reflexive, containing mirror upon mirror. Awareness of form ensures a willingness to stretch formal boundaries, and this album uses blank space to such masterful effect that each song blurs the traditional distinction between ballads and dance tracks. Piano, strings, quietly subtle rhythm guitar, and cannily minimal drum machine create thin, restrained, readymade shapes. While she sings straightforwardly around the melody in the foreground, her breathy backup vocals — or strings, or a softly ostinato keyboard texture — fill in the empty spots between the lines drawn by the discrete instruments, tricking the listener into imagining vast expanses of space. Paradoxically, the effect is intimate; the songs and their singer have room to breathe, especially on “Love Alone,” the album’s centerpiece — a slow, haunting, excruciating ballad extraordinaire. Swaying with stark power while stealing from Brazil the concept of saudade, the song’s gentle, plucked acoustic guitar harmonics accentuate a melody inextricable from the rawness of her voice. Nine more songs in this vein produce an album of exquisite delicacy.
Thrilling in its reticence, Palette is primarily a triumph of arrangement, of instruments positioned next to each other in complimentary proportions. Hence, you can feel the ache in I.U.’s singing. Play it at night over headphones and gasp at her every whisper.
Day6: Sunrise (JYP Entertainment)
Each release by this guitar-toting gang has leaned a tad more heavily toward arena rock, and their full-length debut is where they turn on their distortion pedals and crunch up a storm. Pounding energetically as they do, there’s nevertheless a dull predictability to this move that makes me wish they’d lighten up again.
As their eye shadow and punchy, theatrical dynamics would indicate, they draw as much influence from mid-’00s American emo bands as from late ‘00’s Korean indie-rock, but their strengths are inversely proportional to those of most emo bands. Theoretically I’m not sure whether Dashboard Confessional is a band anybody should emulate. As with those avatars of bathetic yearning, Day6’s ballads, so huge and soaring and plaintive, are kitsch masterpieces — the magnificent “I Smile,” its solemn, arpeggiated guitar chime ringing out through the air, flaunts heartbreak the way a jock might bare a set of washboard abs. Their upbeat songs, however, land with a joyless thud, beholden to excessive notions about how hard the drums must hit and how gritty the guitars must sound. If the mix were crisp rather than merely polished, the guitars might crack sharply and provide serviceable contrast with the songwriting’s earnest sensitivity, but instead the band bulldozes the material into a blunt thrash. Comparison with Daydream, last year’s sublime mini-album, reveals much; when their power pop was still agile on its feet, their amusement at getting to act like heartthrobs shone through. Here the distorted whomp obscures such frivolities. The difference is slight but exhausting.
Many of their hooks remain fetching — ”I Wish,” “I’m Serious” (what a title!) — but taken together they equal an album overwhelmed by hasty rock loudness. Barring a resurgence in rhythmic spring, I hope they shift their focus to ballads exclusively. Adducing a bleeding heart may just inspire emotions extreme enough to satisfy.
Ignito: Gaia (Mnet)
I’m skeptical of foreign language rap — each language’s cadence clicks with a different set of rhythms, and not always those specified by received Anglophone convention. Thankfully, Ignito concedes nothing to such expectations, and the Korean rapper’s second album delivers sensationalist energy while realizing the language’s sonic potential for rapid-fire delivery.
Musically, this album turns being loud and obnoxious into a battle cry. Producer Kontrix’s beats — which combine synthesized strings, power chords, sinister showoff lead guitar, giant slabs of slammed electronic boom, and, on “Metal Rising,” a massed choir — recall prior hip-hop accompaniment less than they do Kavinsky, the Star Wars soundtrack (prequels only) interpreted for synthesizer, and any music imbued with the sort of grandiosity whereby a hero has only four minutes to save the world. This is maximalist orchestral technocratic schlock of the highest order, conjuring a mock sense of shock at its own presence — “oh no, it’s me!,” cry the electronic violins and the blues guitar. The bullheaded arrogance necessary for a rapper to choose this as his musical setting astounds, and Ignito delivers. He’s got the voice for it: deep, aggressive, froglike, inhabiting a defiantly angry yet infuriatingly self-assured tone that matches the orchestration exactly. Lacking sufficient knowledge of Korean rap to place him in context, I’ll compare him instead to Kevin Gates; both convey the sense that their tongues are too big for their mouths, so they can only blubber their lips. But Ignito’s flow is quicker and more multifaceted, more mindful of internal rhymes, more willing to stretch a line and break the meter. Treating macho puffery as a kinetic skill, the album plays like a pushy show of technique. He’s got the eye of the tiger, and you’re gonna hear him roar.
No clue what the lyrics are saying beyond an English chorus or two, and I’m not sure I want to — given his manner on the microphone, he might be an unpleasant character up close. I’m grateful to the language gap for rendering delectable such a vivid portrait of gruff masculinity in the abstract.
Lovelyz: R U Ready? (Woolim/CJ E&M)
Whatever the virtues of sugary soda and tacky plastic product, a reasonable consumer could wonder just how many girly electropop albums one needs. The answer is a zillion, obviously. This Korean girl group’s second album, as tangible as Silly Putty, terrifically demonstrates why.
So cheerful one might consider them a parody of pep, PC Music’s fantasy of what the perfect K-pop band would sound like, Lovelyz inhabit a childish cuteness that, contrary to expectations, isn’t common in K-pop proper — even the danciest stars typically court the adult contemporary market as well. With song titles like “My Little Lover,” a singer (one of eight) named “Baby Soul,” and a musical style whose cartoon simplicity codes as pre-erotic, Lovelyz instead pursue the diminutive. The album thrills in its one-dimensionality. Fizzy bright synthesizers squeak, whirr, and pop like balloons pop; synthetic slapped funk bass bounces like a rubber ball; hyped-up drum machines get the party going; breathless vocals project utter delight at the fact of their presence in such a playful environment. Imagine a digital electronic template as sweet and clean as Britney Spears’s, with the mood altered from flirty ambiguity to the joy a child feels upon seeing a pile of birthday presents, each shinier than the next, wrapped in glossy paper and tied with a bow. I’ll extend the metaphor: the singers, ebullient as they are, represent the kid. The spritzy beats, and by extension the whole album, represent the most fabulous gift one could have hoped for. What a treat to witness such joy.
This album ticks off so many of my taste boxes — sleekly stylized product, formalized genre exercise, crafty simulations of emotional structure, sonic textures you can taste and feel — that it inspires the sneaking suspicion that these elements all belong to one mode. They don’t necessarily, though. The album’s just perfect, that’s all.
The post K-Pop Conquers the World appeared first on Hyperallergic.
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plant dashboard simulator part 2
🧃candied-app1e Follow
red apples are just so much better in every way idk i don’t make the rules
🍏 greenfiend176 Following
bold statement from someone who hasn’t even begun to flower or bear fruit yet but ok
#you are literally a sapling get off tumblr and go do your homework #this website really needs to be more serious with its age restrictions
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she venus on my fly til i trap
🌶️ redhoticecold Follow
easy website
#hall of fame #25k #50k #100k #150k #200k
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🫑 pepper-bella09 Follow
why is it that humans only use fruit to make juices and smoothies but not vegetables?? when are we gonna get shown some appreciation?
🍌 fruitsalad Follow
because no one wants to drink a carrot rutabaga smoothie??
🍅 tom-mat0 Follow
bro hasn’t heard of V8 juice & green smoothies 💀
🍑 peachykeen22 Following
guys i know we all think this post is hilarious bc i keep seeing it circulate on my dash but can we pls stop reblogging it because op is a vegetable supremacist
#can someone who’s NOT a vegsup remake this post instead #discourse
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🪴 homegrown Follow
some of you were NOT grown in south facing windows and it shows…
🌷 pinkandpretty Following
um this is not it op… some houseplants don’t have access to south facing windows…
🌱 sproutaloud Follow
can we not bring this discourse back to the tl like it’s 2016 please
#we don’t need to relive this
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🍁 nevergreen Following
i can not believe i have to fucking say this but if you support controlled fires fuck you for real. those are living trees you fucking idiot
#controlled fire supporters dni #discourse
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🌹 positivity-rose02 Following
flowering plants/trees who are reaching mature age and have not flowered yet don’t be so hard on yourself!! everyone flowers at their own rate and your time will come 💚
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reblogging for anyone else who needs to hear this because i did <3
#thank you :) #positivity #encouraging #self love
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does anyone know how to get rid of aphids?
#gardening #gardeners
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🍑 peachykeen22 Following
if you guys put pepper-bella09 on my dash one more time it’s gonna be a hard block. i’m so fucking serious.
#cause i’ve said COUNTLESS times how problematic they are and i’m tired #this applies to moots too btw #mutuals tag
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just pollinated my first flower!! :33
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that’s incredible i’m so proud of you!
🌻 de-flowered Follow
THAT WAS YOU????
#HELLO??????
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reminder to please help tropical fruits feel welcomed this season!! it’s a new and scary place to a lot of us and we could really use the support!!!🩷
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please! we really appreciate it!!^^
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maybe don’t come here if it’s so scary for you then??
🥥 tropical-chill Follow
um.. anyway…
#not the ‘local produce supremacist’ opening their mouth again… #stay off my posts you fucking freak
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would like to take a moment to congratulate user fruitsalad for being the stupidest fucking plant on this app for 2 years in a row
🍇 leavesfromthevine Following
THEY STILL EXIST???
🥥 tropical-chill Follow
unfortunately!
#anyway. using this as a reminder to you all to please block them
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these leaves are so fuckign good
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🌱 sproutaloud Follow
hey uh not so friendly reminder that if youre a plant who is not endangered by lawn mowers/weed whackers/hedge clippers etc then it’s not ok for you to joke about them and it’s extremely problematic if you do. thanks 👍
#making this post bc i keep seeing certain Plants™️ make jokes when they should not be #like girl you’re a house grown monstera you don’t need to be making jokes about lawn mowers
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☘️ 3littleguys Following
4leafers aren’t gonna like this but the way you treat us 3leafers is very telling. we know what you think of us
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you all love to repackage the same “discourse” about “oppressed” plants and give it a new name every 3-6 months. this week it’s clovers. no one cares
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are you a clover? no? then shut the fuck up
#like fuck off actually #SO sick of being dismissed on this app #nonclovers dni #3leafer safe
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