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Brian Morris, the Chief Business Officer for @MammothSportsConstruction was on the "Talent & Strategy Show". @BrianMorris_BMO and @RustonPierce talked about ... ☑ Project management ☑ Strategic planning ☑ Fundraising ☑ Turf fields 🔉 Listen to the Audio: https://traffic.libsyn.com/successisachoice/TandS_Episode_3.mp3 📱 Watch on YouTube: www.youtube.com/watch?v=Cld5HAogrek 💻 Watch on Rumble: https://rumble.com/v1p3lb1-the-talent-and-strategy-show-episode-3-strategic-planning.html Thank you to @AffinityRecruiting for making this episode possible. . . . #ProjectManagement #CapitalCampaign #FundRaising #StrategicPlanning #SearchFirm #ConsultingFirm #SuccessIsAChoice #TheLeadershipPlaybook #SportsBusiness #SportsBiz #MammothSportsConstruction #FieldTurf #DoSomethingBig https://www.instagram.com/p/CkI0q_oO-gv/?igshid=NGJjMDIxMWI=
#projectmanagement#capitalcampaign#fundraising#strategicplanning#searchfirm#consultingfirm#successisachoice#theleadershipplaybook#sportsbusiness#sportsbiz#mammothsportsconstruction#fieldturf#dosomethingbig
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The best VNL Event & Marketing Director assistant you can imagine!🤘👊 #StrongGirl #DaddysGirl #SportsBusiness #SportsMarketing #BePartOfTheGame #BestVolunteer (at Arena Armeec) https://www.instagram.com/p/Ce2t0Ojjlma/?igshid=NGJjMDIxMWI=
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Mr. Shantanu Pusalkar, an expert digital storyteller and educator, who has worked with some renowned brands like ESPN, Disney Star and CNBC, shares some tips on creating engaging content.
He further explains how it is different to create content according to the target audience.
Mr. Shantanu also pinpointed some challenges faced during the live broadcast and educated our students to overcome such obstacles.
Stay tuned with IISM for more educative and insightful podcasts that will segregate your thoughts on making a career in the Sports Industry.
To watch the full podcast, click the link below:
Spotify:- https://open.spotify.com/episode/7fR813cRWFmXb5BpJCyc6X?si=e6fec5d76ff941bb
YouTube:- https://youtu.be/FyaFQ7k66xU?si=HQ_sK75836L0urLq
#digitalstorytelling#contentcreation#audienceengagement#livebroadcasting#sportsindustry#digitalmarketing#podcasttips#sportsbusiness#buzzbehindsports#sportspodcast
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The Money Game Jordan Richer Than Footballers: Here's Why!
Why Jordan Dunks on Football Players in the Money Game:
King of Deals: Jordan's iconic partnerships, like Air Jordan with Nike, skyrocketed his wealth.
More Than Hoops: Owning the Charlotte Hornets and other ventures make him a business mogul.
Global Game: Basketball's worldwide popularity fuels Jordan's brand, opening up more money doors.
Smart Moves: Savvy investments add another layer to his financial empire.
Football's Different: Contracts, endorsements, and team ownership in football offer less control and money for players.
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Welcome to my first Tumblr post: 'Jason Rowley's Sports Business Chronicles' 🏈💼
Thank you for stopping by my brand new Sports Business Chronicles blog, where we will dive deep into the world of sports and business combined! Sit back, relax, and gear up for a world where the competitive sports scene meets the savvy business world.
🌟 Our Unique Theme: For the Love of the Game, and the Business Behind It 🌟
The theme of this blog is quite simple: We aim to showcase the most exciting and intriguing aspects of the sports business world – from ticket sales and merchandising to sponsorships, athlete contracts, and beyond – while shining a light on the personalities and decisions shaping this exhilarating industry.
🎙️ Our Voice: Knowledgeable, Passionate, & Engaging
The voice of our blog is casual yet informed, catering to sports and business enthusiasts alike. We aim to offer insightful reports and analysis of the latest trends and news, couched in a conversational tone that welcomes all readers.
⏰
To ensure maximum visibility and engagement, each post will include relevant and trending tags such as #sportsbusiness, #success, #athleteendorsements, and other related tags.
🏆 Our Ultimate Goal: Creating a Thriving, Active, Engaged Community 🏆
Together, we'll delve into the fascinating cross-section of sports and business, interacting with each other, sharing our thoughts and opinions, and growing along the way. With regular content and the support of the Tumblr community, let's build an active, engaged and passionate tribe of sports business enthusiasts!
Are you ready to embark on this journey with me? Click the Follow button and stay tuned for more sports business insights and updates. Let the games begin! 🌐🏆
Your sports business aficionado,
Jason Rowley 📝
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Whether you are playing or watching, sports are fascinating and can provide the adrenaline boost that we miss daily. Many of us have played certain sports and dreamt of playing them at a higher level. However, no matter how interested you are in a particular sport, your skills can fail to capitalize on your dream because of a lack of athletic capabilities. Still, if you want to live your dream, careers in sports management are a great option as they do not require you to be athletically gifted.
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The Indian Premier League (IPL): Where Cricket Meets Entertainment and Passion
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India that has gained immense popularity since its inception in 2008. The IPL brings together top cricketers from around the world to compete in an exhilarating and highly entertaining tournament that captures the attention of millions of cricket enthusiasts.
The IPL is organized by the Board of Control for Cricket in India (BCCI) and features teams representing various cities and regions of India. Currently, there are eight teams in the IPL, namely Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore, Kolkata Knight Riders, Rajasthan Royals, Punjab Kings, Sunrisers Hyderabad, and Delhi Capitals.
The format of the IPL revolves around fast-paced Twenty20 cricket matches, where each team plays against each other in a double round-robin league system. The top four teams in the league standings then advance to the playoffs, which include Qualifier matches, Eliminator matches, and the Final. The teams compete fiercely for the coveted IPL trophy and the title of IPL champions.
One of the factors that make the IPL stand out is the presence of both Indian and international cricket stars. The league has attracted some of the biggest names in cricket, including Sachin Tendulkar, MS Dhoni, Virat Kohli, Chris Gayle, AB de Villiers, and many more. The combination of talented players from different countries adds to the excitement and competitiveness of the tournament.
Apart from the high-quality cricket action, the IPL is known for its vibrant and festive atmosphere. The matches are held in various stadiums across India, with fans cheering passionately for their favorite teams. The IPL has become a platform for fans to show their loyalty, dress up in team colors, and engage in spirited chants and celebrations. The league also features cheerleaders, entertaining halftime shows, and fireworks, creating a carnival-like atmosphere for spectators.
The IPL has not only revolutionized the cricketing landscape but also had a significant impact on the business of cricket. It has attracted substantial investments from corporate entities, celebrities, and franchise owners, making it one of the richest cricket leagues in the world. The league has provided lucrative opportunities for players, coaches, and administrators, boosting the growth of cricket as a profession in India.
Moreover, the IPL has contributed to the development of young talent and provided a platform for emerging players to showcase their skills. It has also led to the popularization of the shortest format of the game, inspiring other T20 leagues around the world.
However, the IPL has also faced its share of controversies and challenges. Issues related to match-fixing, ownership disputes, and player discipline have occasionally marred the league's reputation. Nevertheless, the IPL continues to evolve and adapt, implementing strict regulations and governance measures to maintain the integrity of the tournament.
Overall, the Indian Premier League has become a cultural phenomenon, blending the excitement of cricket with entertainment, glamour, and a strong sense of regional pride. It has captured the imagination of cricket enthusiasts worldwide, showcasing the talent, passion, and competitive spirit of the game. The IPL has undoubtedly redefined cricket as a spectator sport and has firmly established itself as one of the most sought-after cricket leagues in the world.
#IPL#Cricket#T20#SportsEntertainment#CricketStars#PassionForCricket#RegionalPride#CricketingPhenomenon#Glamour#SportsBusiness#madscientistwriting
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iSportz Learning Management System empowers its members to compete not just with their bodies but also their brains thanks to the gamified learning approach. Learn more
#iSportz#Club#management#sports ⛹️#sportsmanagement#Saas 📱#sportstech 💻#sportsindustry#coaching#digitaltransformation#automation#data 📊#analytics 📈#sportssoftware 📲#sportsclub#sportsbusiness#sportsbiz#growsports#growsports2023
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May your smiles be merry and white! On behalf of all our staff – Merry Christmas!
We hope you enjoy and cherish the time you spend with your loved ones.
Visit our official website for free demo of Roar Sports - www.roarsports.in
For more info and query contact us on - 7387420283
Email - [email protected]
#sportsmanagement#RoarSports#christmas#christmasdecor#christmastree#merichristmas#merrychristmas#christmastime#roarsportsofficial#sportsbusiness#sportsmanager#sportsbiz#sports#sportscenter#sportsagency#sportsmarketing#sportsindustry#sportsnews#sportscareer#sportsman#sportclub#chrismasgift#christmascookies#christmaslights#festivevibes#likememes#cartoon#christmasvibes#explorepage#trending
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New client! Looking forward to work with you @linushedluund and together take your hockey to the next level step by step. 🤝 #dreambigandworkhard #Repost @quantumhockeyagency with @use.repost ・・・ Offensive Game And Great Hockey Instincts. We are pleased to announce our newest signing to QHA, Linus Hedlund. The 18-year-old LW is a native of Sigtuna, Sweden, he stands 6’2” tall and weighs 176lbs. He will be playing for Vasby IK in HockeyEttan this season. Linus chose QHA for our help and guidance to take him to the highest level and we hope to achieve this together by taking steps forward and getting better every day. Read the full press release on our website, link in bio. • • • #sportsagency #sportsagent #sports #sportsmanagement #sportsbusiness #sportsmarketing #agency #athlete #agent #sport #athletes #business #proathlete #proathletes #sportmarketing #hockey #icehockey #sico #phpa #quantum #hockeyagency #teamqha #väsbyik #vildaväsby #hockeyettan https://www.instagram.com/p/CjJBEGJM5CD/?igshid=NGJjMDIxMWI=
#dreambigandworkhard#repost#sportsagency#sportsagent#sports#sportsmanagement#sportsbusiness#sportsmarketing#agency#athlete#agent#sport#athletes#business#proathlete#proathletes#sportmarketing#hockey#icehockey#sico#phpa#quantum#hockeyagency#teamqha#väsbyik#vildaväsby#hockeyettan
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Future Trends & Opportunities in Taiwan Fitness Market
Key Takeaways
2021 COVID restrictions, hit the gym industry hard, and people have switched to other fitness activities such as hiking, with no plans to return to gyms.
To capture rising fitness spending, brands need to discount aggressively and have strong influencer and localized marketing strategies.
The Effect of the COVID Pandemic on Taiwan Fitness Consumption
The COVID pandemic has made in Taiwan people pay more attention to their health, and more people are exercising than before. These were the findings from a 2021 study commissioned by the Sports Administration (教育部體育署) and undertaken by Shih Hsin University(世新大學). Despite Taiwan having a major COVID outbreak in May 2021 and implementing lockdown-style restrictions that lasted until September, the percentage of the population who regularly exercised reached 33.9%, which was an increase of 0.9% over the previous year.
While the global market for sporting goods and apparel has been strong, growth in Taiwan has been relatively stagnant. The biggest change has been the wider adoption of online sales for fitness products. In 2020, as the COVID pandemic broke out in Taiwan, offline sales fell in the first two quarters of the year, while online sales grew by 5.19% and 19.10%. In total, online sales for fitness products grew by 18.97% for the year.
Gyms have been majorly impacted by the outbreak in Taiwan in May 2021, which forced them to close for months. The number of gyms in Taiwan and memberships had been growing up to that point, but after the restrictions and their subsequent easing, it appears that many old members are not returning, and new memberships are stagnant. Revenues for the True Yoga Group, which runs 40 gyms in Taiwan (including the True Fitness chain), were down 14.8% in the first six months of 2021 when compared with the previous year. Fitness Factory showed a 5% YOY decrease in revenues in the 4th quarter of 2021.
Ray Liu of LinkSports thinks that the growth of gyms will be stagnant in Taiwan, moving forward. “After the COVID outbreak, lot of people think they now don’t need to go to gyms”, explains Liu, “They now have acquired replacement fitness activities such as swimming, hiking, free-diving, or other outdoor activities and have no plan to return to gyms”.
In the last year, Taiwanese consumers have taken interest in building home gyms
Building a home gym, a trend that has been common for decades in Western countries has now really picked up speed in Taiwan thanks to the COVID pandemic. A dedicated Facebook group has over 30,000 members who share knowledge and tips on building your home gym. Many opt for importing equipment from Chinese merchants on the platform Taobao, as the costs are lower than buying domestically.
How to Succeed in Taiwan Fitness Market
There is a conversion that fitness consumption will only increase in Taiwan in the following decade, but how can brands catch this rising opportunity?
The Role of Fitness in Taiwan
To connect with Taiwanese consumers, it’s important to understand the meanings attributed to fitness. Ray Liu of LinkSports, explains that for many younger Taiwanese, gyms and fitness activities are seen often as opportunities for socializing. Many people visit gyms to spend time with friends, family, or coworkers, while others see group classes as an opportunity to meet new people. Taiwanese make decisions to buy apparel based on whether it’s fashionable or cool, rather than for functionality.
Fitness is also very much a status activity. Professor Ying Chiang believes that while fitness culture is growing across Taiwan, it is mostly centralized in the metropolitan areas. People consider that by going to a more expensive gym or a sought-after personal trainer, they will be considered higher class. The same goes for more expensive group classes or fitness apparel.
“Taiwan Tinder profiles show that people view fitness lifestyles as a sign of accomplishment and worldliness”-Professor Ying Chiang, Chilhee University
Being fit and involved in fitness lifestyles is also now considered a marker that someone is independent and globalized. Professor Chiang adds that “you only have to look at Tinder in Taiwan to see the number of photos of people working out, this is a representation of the self as accomplished and cosmopolitan”.
Pricing Strategy for Taiwan
When pricing for the Taiwan market, it’s important to know that Taiwanese are very price-conscious and discount-driven. Adidas and Nike have aggressive discounting policies and it’s common for even a new product to be heavily discounted when it hits the stores.
At the same time, many Taiwanese have high spending power and are willing to spend considerable amounts of money on their lifestyles and hobbies. It is common for Nike’s most expensive running shoes to be completely out of stock in Taiwan, and with long waiting lists.
Marketing Fitness to Taiwanese Consumers
Taiwanese consumers are very willing to buy new brands and products if they are recommended to them by an influencer, or a Korean/Hollywood celebrity. Thus, the Taiwan fitness market can be seen to be more influencer-driven than elsewhere. Les Mills, the most successful brand of fitness classes in Taiwan, has prospered by fostering a team of celebrity instructors with legions of fans who want to come to their classes.
At the same time, you still need to embrace more traditional marketing channels. “If you only invest in KOL marketing, people will see you as a fad KOL brand, and of lower status”, explains Ray Liu of LinkSports.
The most important digital marketing channel for fitness brands is Instagram, followed by Tiktok. Facebook, like elsewhere, is now considered an older and less fashionable platform. Livestreaming E-Commerce is popular in Taiwan, but it is seen as low status and not suitable for premium products.
Localization
Many overseas brands struggle in Taiwan they because just rehash marketing campaigns designed for the China market. They fail to understand and respect the differences between the consumers, and will just replicate marketing efforts to save money. There is a misapprehension that because it’s all in Chinese, the Taiwanese will accept it. In fact, the Taiwanese are very sensitive to when a campaign slogan or visual was originally made for the China market.
Taiwan is a mature market. Indeed, consumers like foreign brands, but they respond positively when they feel that brands have made an effort to listen to Taiwanese and develop localized marketing campaigns. Particularly well received is when brands are willing to provide exclusive products or invite superstars to visit Taiwan.
Nike excel at this, they have a branch office in Taiwan and develop local campaigns that resonate with local consumers. They also sponsor a lot of sporting events and local competitions. In comparison, Under Armor, which lost a lot of market share since 2018, has done relatively poorly in this regard.
There is also an opportunity for more niche brands if they can connect to the smaller interest groups. Zwift, the home cycling virtual training APP, has been very successful in Taiwan, because of targeted campaigns and content that were tailored for the Taiwanese road cycling community.
Future Trends & Opportunities
1.Inclusivity
There is an opportunity for more inclusive forms of fitness marketing, as the ‘THIS GIRL CAN’ campaign in the UK
Fitness in Taiwan is very much marketed as an activity for the beautiful and successful, especially when female fitness. Professor Yang Jiang sees an opportunity for brands that promote inclusivity and diversity of body types in their marketing, like the successful ‘THIS GIRL CAN’ campaign in the UK. Many women in Taiwan do not fulfill traditional body stereotypes and are not being catered to by brands.
2.Hybrid Fitness
When the COVID pandemic hit Taiwan in May of 2021, consumers didn’t embrace working out at home, like in the Western world. According to fitness industry consultant, Amber Hsu, this is because “Taiwanese homes are small, and people are not as malleable when it comes to fitness as elsewhere”. Also, the social factor of fitness classes is part of their appeal, especially for female consumers, and this is hard to replicate online.
What is likely to grow in the next decade, is more of a hybrid form of fitness, which caters to both the convenience of exercising at home, while still allowing people to enjoy the social aspects of working out in the gym or a class. In Taiwan, you will start to see a lot of higher-quality, paid fitness content from coaches with strong social media followings.
3.Physical Retail to Become Experience-Led
Taiwanese E-Commerce boomed as a result of the pandemic, and it will increasingly take a larger share of fitness apparel and accessory sales.
As the market shifts to larger online sales, the role of the physical store will be more like an experience center in which consumers can primarily learn and interact with the brand and its products.
4.Silver-Haired Fitness
Taiwan has one of the oldest populations in the world, and to reduce the burden on the national insurance system, the government has been emphasizing the importance of exercise for older people. Older consumers in Taiwan also have significant, untapped consumption power.
Expect to see more gyms and clubs targeted to older consumers in the next decade. There is also a big opportunity for apparel and accessories brands that can successfully target this segment.
Ryan, Matthew. “The 10-Year Formosa Fitness Frenzy: Why Taiwan Went Wild for Exercise.” Taiwan Consumer Insights, 1 3 2022, https://taiwanconsumers.substack.com/p/understanding-taiwans-fitness-boom. Accessed 26 8 2022.
#linksports#sportsindustry#sportsbusiness#fitnessmarketing#fitnessentrepreneur#fitnessbusiness#fitnessconsumption
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Checkout @_coachai 🏉 📢 Logo design @jake_arthur_design #sportraining #sportscoach #coachai #strengthtraining #endurance #strengthtraining #logodesigner #flatlogo #sportlogo #2colour #pro #skills #ballskill #ballhandling #ultimatetrainibg #niche #newbrands #footytips #smallbusiness #sportsbusiness #nrl #footballees #youngtalent #juniorsport #juniors #jrl #whistle #athlete #footballplayer #footballer (at Brisbane, Queenland, Australia) https://www.instagram.com/p/ChMJRG0hXxF/?igshid=NGJjMDIxMWI=
#sportraining#sportscoach#coachai#strengthtraining#endurance#logodesigner#flatlogo#sportlogo#2colour#pro#skills#ballskill#ballhandling#ultimatetrainibg#niche#newbrands#footytips#smallbusiness#sportsbusiness#nrl#footballees#youngtalent#juniorsport#juniors#jrl#whistle#athlete#footballplayer#footballer
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Man at work!🤘⛷️ #TeamWork #SportsBusiness #SportsMarketing #KiAce @banskoworldcup (at BanskoWorldCup) https://www.instagram.com/p/CopMu42oJmb/?igshid=NGJjMDIxMWI=
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Spartanburg claims new ballpark will be an "explosion of development" yet still gives few financial details
— SportsBusiness
Last week, it was announced that Spartanburg, South Carolina would be getting a minor league baseball team. The ballpark is reportedly part of a $250 million dollar project to develop property in the city’s downtown district. According to one city council member, the ballpark will “set off an explosion of development” and bring an “economic boom” to the city.
Just one tiny issue.…
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#Center Square#Entertainment District#Georgia#Gwinnett#Hospitality Tax#Minor League Baseball#Mixed-Use#Parking#Post and Courier#South Carolina#Spartanburg
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The Jordan Brand is a global phenomenon that shows no signs of slowing down, reaching $5.1 billion in 2022. Michael Jordan reportedly earns 5% of the brand's revenue, which means he earned $256 million in 2022 alone. This is nearly three times what he earned during his 15-year NBA career.
The Jordan Brand was created in 1984 when Nike signed Michael Jordan to a shoe deal. Jordan was a rookie star in the NBA, and Nike saw the potential to create a successful brand around him. The first Air Jordan shoes were released in 1985, and they were an instant success. The success of the Jordan Brand is due in part to Michael Jordan's iconic career as one of the greatest, if not the greatest player of all time.
The story of how Nike signed Michael Jordan and started the iconic brand is now a feature film, directed by Ben Affleck, who also plays Nike co-founder Phil Knight. The film, titled "AIR," also stars Matt Damon as Nike representative Sonny Vaccaro. It will premiere globally in theaters today, April 5.
Follow us for more @metalytiq
#JordanBrand #AirJordan #AirJordan1 #AirJordanShoes #Nike #Air #MichaelJordan #jordanchicago #jordan #philknight #sonnyvaccaro #benaffleck #mattdamon #airmovie #amazonstudios #sportsbusiness #jordanshoes #sneakernews #sneakers #kicks #datavisualization #infographic #dataviz #visualization #datavizsociety #visualdesign #analytics #data #chart #graph #charts #graphs #sportsbiz #sportsdata #visualisation #basketball #sports #NBA #basketballshoes #nikeshoes #ChicagoBulls #Lakers #violadavis #stockx #jordanresale #sportsmarketing #brand #dataanalytics #dataart #datajournalism #datagraphic #dataviz #viz #statistics #finance #stats #signatureshoe #sportsfinance #marketing #branding #graphicdesign #datascience #revenue #sportsrevenue #jumpman #infographics
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