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#this series is about ten times deeper if you look at the linguistics
night-heron-writes · 1 year
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The World of Spy x Family: Newston Castle
We all know that Spy x Family is set in pseudo Cold War Germany. Tatsuya Endo makes that very clear—the capital city of Ostania is Berlint, just one letter off from the actual capital of Germany. And the names of the divided countries also pay homage to that: Westalis and Ostania come from the German words for “west” and “east”, respectively. 
But it doesn’t stop there. Take the castle from Episode 5 (Chapter 6 of the Manga), for example. Endo could have left it unnamed, or just made up a name, but he decided to call it Newston Castle. That name is very decidedly reminiscent of Neuschwanstein Castle, and is in fact almost a direct translation.
Furthermore, the location of the castle is listed as a little ways outside Münk. Now, Münk is very similar to München, or what non-German speakers would know as Munich. Münk would also fit with the in-universe trend of altering place names just a little bit, like Hugaria being the in-universe equivalent of Hungary.  Neuschwanstein Castle is similarly located a little ways southwest of Munich. Starting to sound familiar? Lets look at the pictures.
Newston Castle:
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Neuschwanstein Castle:
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Clearly, the animation team took a few creative liberties (like moving the lake right up to the castle), but the influence is pretty damn clear. It’s the little details like this that make me appreciate the series even more.
The only snag in this theory is that during the cold war, Munich and Neuschwanstein Castle were in West Germany, which leaves us with two possibilities: 1) that in Spy x Famliy, the two nations are divided much more equally than in actual history, and 2) that they all went to Westalis for the castle sequence, and risked being caught at the border just to celebrate Anya’s acceptance into Eden.
Personally, I think the first theory is more likely, given that Endo has already taken a number of creative liberties, and that we’ve not head anything about Berlint being divided into East and West, like what happened to real-world Berlin during the Cold War. And Anya gives the Forger Family address as 128 Park Avenue, West Berlint. Unless, she means the western part of East Berlint, but I think that’s not as likely. However, we don’t yet have a full map of both countries, so both theories are still viable.
Let’s compare the map we do have with an actual map of East and West Germany.
Spy x Family Map:
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Real-world Map:
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So far, the maps look pretty similar, but all we have is the northernmost bit of the Spy x Family map. Who knows what the rest of it looks like? The border could continue straight down the middle, in which case Münk and Newston Castle would be firmly in Ostanian territory. Do you see Munich down in the far-right corner of the real-world map? No wonder the Forgers needed a plane to get there from Belin(t)!
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breanime · 5 years
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Yellow Diamonds (Part Seventeen)
Wow--this is the end! Thank you so much to everyone who’s ever read, commented, reblogged, or sent in asks about this series. This was just a random brainchild that I had and started typing out, and then it became something people actually liked and wanted to read--which is amazing. Thank you all, and I hope you enjoy the last chapter to Yellow Diamonds!
Edit/Warning: a little steamy in the beginning there...
*banner by the amazing, illustrious, hilarious, lovable @starkrobb AKA my little pal-pal*
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“Y/N…” Billy’s voice was low, but you could feel him close to you, mouth nearly on your ear, hand on your waist as he held you close to him, “It’s time to get up…”
You groaned, turning and burrowing deeper into the blankets, putting your face in Billy’s neck. “Nooo,” you whined, eyes still closed.
You felt Billy press a kiss to the top of your head, and you knew your morning ritual was starting: Billy would wake you up with sweet kisses, you, a perpetual horndog, would then instigate things to turn it into something more, you’d have sex, and then get up and start your day. It was a good ritual, and even though you knew that there was much to do, you allowed yourself to indulge in Billy’s touch.
Why ruin a good thing?
It had taken weeks to clean up and rebuild Delta Haven, but it had been done. Micro took over the communications system, sending messages out everyday with the coordinates to the safe house, as well as suggestions on which roads to take and what ones to avoid. You, Billy, Frank, Dinah, and Karen had started going out every few days and “clearing the road” as Frank called it, tracking down hoards of zombies and mowing them down. Billy and Frank—with the help of Micro—also set up a new security system, making sure every inch of the renovated haven was safe and secure at all times. Amy turned out to be a gifted scavenger, going out with a protective Frank and Karen to find supplies and food out on the road. She always seemed to be able to find exactly what it was that you needed for the safehouse. Once you all finished cleaning up, rebuilding, renovating, and improving the safe haven, you opened it up to the public. Micro put out an invitation over the radio, and he said it’d probably be a few weeks until anyone made it out there.
Your first civilians came later that day.
After that, people started coming in droves; walking, driving, some in large groups, some people traveling solo—all of them were looking for a safe place to stay. It was amazing, you got doctors and teachers, families, soldiers, people from all walks of life coming into the area. Most of the barracks and cabins had been left intact from Rawlins’ attack, so it hadn’t been too difficult to clean them up, but with the number of people that were coming in, more needed to be built.
Frank, as it turned out, was pretty good at construction, and he and Billy (who looked so good shirtless and sweaty with a hammer in his hand and nails sticking out of his mouth) set out to build a few more cabins, bathroom, and other little units for people to post information about the roads and their families. Your background in linguistics proved to be especially beneficial, and you spent a good portion of your day translating and helping people who didn’t speak English find their way around the haven. You were also training people everyday in how to help and organize visitors, as well as giving lessons in the languages you knew to those who were interested. Madani and Billy teamed up to train people in combat and weaponry—Frank was more interested in construction and liked to be left alone, for the most part—and Billy had a knack for it. He was a natural leader and a great teacher—a fact that you knew firsthand. Karen was the voice of the place, getting on the P.A system with updates and information several times a day. She was also the person who came up with the electronic check-in system; she’d suggested it to Micro because it would help keep track of the people coming in and out and what skills they had, and it really did make a difference. Everyone had a job, and if they weren’t willing to put in or if they were on any kind of bullshit… they were out. It was rare, of course, that someone wouldn’t contribute and had to be “asked” to leave, but when it happened… That was when Frank really shined.
As the unofficial head of the place, you were constantly going through the registry of people checking in, taking care to match last names to guests who had been there before and working to reunite as many families as you could. It was good work, very fulfilling, but nothing felt as good as the day you handed Miles back to his parents. His mother, Rio, thanked you in both English and Spanish, and now she was helping you in your language lessons. Before you knew it, weeks had turned into months, and Delta Safe Haven turned into the Farah Madani Center, where all were welcome.
You sighed, still under Billy, and closed your eyes. Your heart was still pounding, and your legs were still shaking. Billy was kissing your neck, still inside of you, and you wrapped your arms around him.
“I love you,” he said into your neck.
You smiled. “Love you, too.”
Billy picked his head up, bringing his lips to yours in a slow kiss. “What’s on the agenda today, boss?”
“Hm…” You ran your fingers through his hair, marveling at the softness and thickness of the strands. He was even sexier now that you had daily access to shampoo, soap, and clean water—the luxuries of life. “Well, I’m gonna lay here and probably have one more orgasm,” you giggled when you felt him press his hips into yours, already getting hard inside of you again, “Then take a shower—alone.”
“Terrible plan, but go on,” he said, kissing your nose.
“After that, I’ll probably check on Sarah at the front gate, see if there’s anything she needs help with—”
“—That’s what we got staff for, baby,” Billy grabbed you and rolled you over, so you were lying on his chest. His hand went to your back, caressing your bare skin. “They’ve got it all handled.”
“True.” You had to admit, even with the mass number of people that were coming in, the system was so tight, and the people who ran it so competent, things just ran smoothly. “I guess I’ll go to the school and help Rio with the lessons…”
“You have ten people teaching Spanish, including Rio,” Billy reasoned. He was still inside of you, and you rolled your hips a little on top of him, loving the feeling of him. “Mm…” His head was buried in your neck now, and you felt his lips ghost across your skin. “You’ve got people teaching German, French, Hindi, Korean, Tigrinya… Take a day off,” he urged you gently, “the school’s running fine…” He shifted, rolling over so that he was back on top before pulling up the blanket and draping it over the both of you. He was careful not to misplace himself, and sighed as he sank deeper into you now that you were beneath him again.
You leaned your head back, falling deeper into the soft pillows on your shared bed, and giving Billy better access to your neck. “I still need to talk to Oscar about the irrigation system he’s been working on…”
“That can wait,” Billy was kissing his way up your neck now, his lips on your chin.
“It can,” you agreed. Oscar, like most of the people who were in charge of one of the many projects at the Center, was more than capable of handling the work without you having to look over his shoulder. The man was painting a mural at the front entrance and using his old skills as an apartment super to improve the quality of living around there. His son, Vito, was his second in command, and you trusted Vito to make sure everything ran the way it should. “Don’t you have to train the newest batch of recruits?” You asked Billy. He and Madani set up a strict schedule for the security and had created a pretty rigorous application process to even be considered for the team. The last thing anyone wanted was a bunch of trigger-happy, power-hungry cowboys with something to prove running around with guns. In fact, it was mostly rejected applicants who ended up having to get kicked out from the Center. Billy, and Madani too, had seen too many William Rawlins and Morty Bennetts to let a new one slip through the cracks. Not on their watch.
“Madani can handle them. Plus I got Misty and Colleen working the perimeter today, and Curtis on surveillance.”
You smiled at that. Besides the day Miles’ parents came, the day Curtis Hoyle showed up was one of your favorites. Billy and Frank—perpetual pessimists—had assumed he died, so when he came through the front gate, minus one leg but still in great shape… You’d cried as the three men embraced. It had been beautiful. You closed your eyes again as Billy’s mouth traveled up your skin, leaving kisses until he got back up to your lips. When you opened them again, you were staring directly into Billy’s eyes. They were as dark as the night sky, like always, and like always, you saw those twinkling yellow diamonds in them. “I can’t believe how lucky I am,” you said quietly, in awe.
“Lucky how?”
You laughed—what a ridiculous question. “How?” You repeated. “Like what, almost a year ago, I was all alone, scared, helpless, and then one day—boom. I fell through a roof and woke up staring at the most beautiful man on the planet.”
Now he laughed, the sound warming you to the core. “I still can’t figure out why you were up there in the first place.”
“Me neither,” you grinned, “See? That’s luck, right there. I met you, and you just… changed everything.”
“Mm,” he hummed, leaning down and kissing you once more, “You changed everything. I never thought I’d give a fuck about anyone besides me and Frankie, much less fall in love, but you…” His eyes were boring into yours, and you felt so close to him, connected by the eyes and hips and heart. “You’re everything to me.” He buried his face in your neck again, words muffled as he spoke directly into your skin. “You know, your dates are off,” he said conversationally, moving his hips into yours.
Your eyes closed again, and you put your arms around him. Billy was fully hard now, and you bit your lip at the sensations. You were still sensitive from your earlier climax(es), and you knew it wouldn’t take much to bring you over the edge now. “What are you talking about?” You asked, trying to focus.
He pulled back, looking down at you fondly. You must have seen that look on his face a thousand times by now, but it never got old. “You said it’s almost been a year since we met,” he answered, leaning down to kiss you, “It has been a year.” He smiled down at you, eyes sparkling and smile dazzling. “Happy anniversary.”
Your eyes widened. You could barely keep track of what you ate, let alone the dates. It wasn’t like you had a calendar with you back in those days when you were traveling with Billy and getting kidnapped every two minutes. But you knew Billy was right; he kept track of dates way better than you did. “It’s our anniversary…” You whispered, making Billy laugh. “Happy anniversary, baby! Thanks for all the orgasms and knife lessons!” You said, pressing your lips against his.
“My pleasure,” he chuckled, “so,” he rubbed his nose on yours, “Let me ask you again… What’s on the agenda today,” he kissed you, tongue sliding into your mouth just as he thrust—deep—inside of you.
You gasped, and he did it again, making your toes curl at the amazing feel of him. Your hips moved on their own, and the two of you fell into a familiar rhythm. You sighed when you felt Billy’s hand between you, caressing your clit as his cock slid in and out of you. Sex with Billy was always incredible—it was Billy Russo, so how could it not be?—but the sex had been even better now that you had a small cabin for the two of you. There was a sense of security now, and love and affection and familiarity, that just made your lovemaking even better than it had been before. Now you didn’t have to worry about anyone walking in on you, or zombies wandering too close to your tent—you had four sturdy walls inside of a literal fortress protected by some of the most capable people you’d ever seen, and you knew you were safe. Of course, it didn’t matter if you were at the Center or stranded in the woods, as long as Billy was there with you, arms wrapped around you; you were safe.
“Baby?” He asked, voice low. You still hadn’t answered his question. “What’s the plan?”
You opened your eyes to see Billy looking down at you, hair falling onto his forehead as he rocked against you, arms on either side of you, chest pressed down onto yours. How could you walk away from that? “It’s our anniversary,” you said, “We have to celebrate.”
He grinned. “That’s my girl.” He kissed you, and you tried to put all of your love into it. Words just weren’t enough. “I love you so much,” he whispered against your lips.
“I love you, Billy,” you said back, “I love you.”
Later that night, you celebrated with your friends, laughing and drinking like it wasn’t the end of the world. And as you leaned against Billy, his hand on your waist, smiling down at you, you thought… Maybe it wasn’t the end of the world. The Center was growing every day, bringing in all kinds of people with the skills to help improve and maintain it. There were groups going out to hunt zombies and find people who needed help, and new shelters and checkpoints were popping up every day. There was a group of scientists staying at the Center who were in constant communication with other scientists and medical professionals, working towards a cure. There were kind, brave, brilliant human beings out there who were working, just like you, to bring the world back from the edge of chaos and start something new, something better, in its place. There was hope.
“Come with me,” Billy whispered into your ear. You let him lead you away from the group and through the center of the Center, past the living quarters, medical buildings, the school, the help center, all the way to the front. He took you through the command center, where several people stopped working to greet you both, and down to the storage room. You followed him curiously. There wasn’t really anything down there; Frank had built a much larger, more secure storage facility a few weeks ago that made this small room obsolete. You watched as Billy shut the door behind you before disappearing into the back.
“Are you going to murder me?” You asked, looking around. It had been a while since you’d been down there, and there were no lights, just a few pre-lit candles on a table in the middle of the room.
You heard Billy’s laugh in the dark. “If anything,” he said, voice echoing slightly in the mostly empty space, “you’re gonna be the death of me. Close your eyes.”
You did as you were told—for once. “I kind of feel like this is unnecessary, considering how it’s pretty much pitch black in here already.”
Billy chuckled, and you felt his presence near you. He was standing in front of you, you were sure of it. “Open your eyes.”
You did. Billy was in front of you, holding a cake in his hands. Your eyes widened at the sight—sugar was more than a luxury; it was an absolute extravagance. On closer inspection, you could tell that it was your favorite. You looked back at Billy, heart pounding at the heart-stopping smile he was giving you. “I—how—Billy—”
“Happy anniversary,” as delicious as the cake looked, his smile, the love and affection in his eyes, was even better, “I love you, Y/N.”
You felt tears in your eyes, so amazed by this man you loved. “I love you, too,” you said back, meaning those words more than ever. You put your hands on Billy’s and helped him move the cake to the table, so you could kiss him. And as you stood there, mouth on his, secure and safe and cherished in his arms, and he in yours, you truly felt like the luckiest woman on Earth.
There was still a lot that you didn’t know, still dangers to be wary of, still problems that needed solving, but you felt surer now than you’d ever had, and you knew that was all because of Billy.
Maybe things would never go back to the way before, maybe there was no cure, maybe the infected were just a part of life now, but things could be worse. You had your family with you, Billy, and Frank, and Karen, the Liebermanns, hell—even Madani, and you were stronger now, more capable than you’d thought yourself to be. Maybe the world had to end, momentarily, as it did, for this to happen. Now there was room for something new, something better, more sufficient and efficient, to grow. Maybe you could help make that happen.
Maybe it was pointless to dwell and speculate.
Instead, you could focus on what was here and now; on what you’d made at the Center, the people you’d helped, the man in your arms and the diamonds in his eyes.
Because, truly, that was enough.
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Please, please, please, tell me what you think and how you feel about this ending. I’m so grateful for you all! Thank you for reading!
(Adding my old taglist to this, since this is the LAST chapter! :) sorry for any double-tagging!)
Yellow Diamonds Taglist (let me know if you want to be added/removed): @shameless-pope @encounterthepast @ilkaeliseb @lilianaswhatever @rainyboul @leahnicole1219 @holamor @the-notes-between @fictionwillneverdie @sadnessxvodka @kari-ayam @punishedpunisher @mr-robot-x @disengagefrmreality @lynne1993 @vogueworthy-barnes @weallhaveadestiny @obscurilicious @lucielandss @accioromancff
(Old) TAGLIST: @floralpeaceofmind @delicatelilyflower @dylanobrusso @ladyblablabla @banditthewriter @something-tofightfor @starsfragments @blackcoffeeandgreenteaforme @hisgirlwednesdayaddams @fictionwillneverdie @maria-beretta @sadnessxvodka @ymariejp @sunnycolors @moonlightsay @its-all-o-kay @damagelove @keyeluh @itsmylife98 @funerals-with-cake @littlemermaidprobz @teacuplotus @king4thesirens @mrsjaxtellerfan @thebabblingbookworm @tartelette-aux-fraises @madamrogers  @charlylama @iaintnofurry @k-buggz2001@whitewolfslittlesilverfox @drinix @elanor-of-imladris @blah-blah-fuckit-shit @julliiaaq@holamor @ymariejp @shadowhunterscloset @songtoyou @anabella-baby @heyitslexy @luminex3 @sithskywalkers @carlaangel86 @sssilverssserpent @jupiter-blake @binbons-is-theloml @captainblackeyes @importantkidmakerfire @luminex3 @the-blind-assassin-12 @editboutique @suchatinyinfinity @lexxierave @whovianayesha  @my-little-dumpster-fire @rhabakoli  @thesumofmychoices @saltyshaggymeme
Taglist: @lexxierave @loveintheroyalfamily @suchatinyinfinity@fanfictionrecommendations-com  @maxslime-blog @elanor-of-imladris@songforhema @lucielandss @fandomlifeandeverythingelse @themadhatter92@realduckvader @the-blind-assassin-12 @christinawxxx @anabella-baby @blackcoffeeandgreenteaforme @luminex3 @littlemermaidprobz @ashkuuuu@luckysstrikes @carlaangel86 @floralpeaceofmind @dylanobrusso@teacuplotus @iaintnofurry @thesumofmychoices @ymariejp @its-my-little-dumpster-fire @mrsjaxtellerfan @whovianayesha @holamor @drinix @rhabakoli @stories-you-wont-hear @king4thesirens @starkrobb@marauderskeeper @charlylama @thesandbeneathmytoes @something-tofightfor @banditthewriter  @binbons-is-theloml​
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dutchpagan · 7 years
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Ogham - an introduction
So I may be Dutch, but there's interesting things to learn from all over the world and from all kinds of cultures. I've always had a love of the Irish ogham letters - probably since they're strongly connected to popular Celtic paganism, and to tree lore. Here's an introduction to the Ogham I wrote some years ago, that I think is still pretty accurate. Please let me know if you've any comments or questions!
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History About ten years ago I came across a book called Celtic Tree Mysteries by Steve Blamires. Now, I’m interested in Celtic stuff, and I love tree and mysteries, so this was the right book for me. Through this book (which in my humble opinion is quite a good start if you want to learn more about this subject) I learned about the Ogham alphabet. This early medieval Irish alphabet has become quite popular in modern Celtic Pagan and Druid circles, mostly as a means of divination, but also for other magical purposes.
As I said, the alphabet is early medieval Irish. It might have been developed when the first Christians came to Ireland and brought the concept of writing with them, but there is no actual proof of that. We have about 400 known inscriptions on stones, most of them names. The functions of these stones is unclear, but most researchers are of the opinion that they mark borders. Other uses of Ogham have been found in manuscripts, and these provide more insight.
Contemporary information on the Ogham is sparse; what has been written about it can be read in high medieval and late medieval manuscripts. These manuscripts are: The Book of Leinster (12th century) The Book of Ballymote (1391) The Book of Lecan (1416)
These manuscripts refer to older sources: The Scholar’s Primer, The Values of the Forfeda and the Book of Ogham. The Scholar’s Primer says that Ogham was only to be used by learned men – would they be monks or druids? The act of reading and writing was very elite in the early Middle Ages, so we can be sure that the average Irish farmer wouldn’t have been very familiar with Ogham.
The exact origin of Ogham isn’t known, but there some interesting myths and stories have been written down. In one of the manuscripts we find a legend about the origin of the Ogham: it was developed by Fenius Farsaidh, with the help of Goidel Mac Etheoir and Iar Mac Nema and a whole host of scholars. After the destruction of the Biblical Tower of Babel, Fenius went to search for the letters all over the world that together would make the most perfect language. Each letter was named after a linguist who best devoted his time to this task. Note that ‘Gaelic’ or ‘Goidelic’ (the name of the Irish language) comes from Goidel Mac Etheoir, one of the scholars that developed Ogham.
Apart from this legend, another link has been made by modern scholars with the Celtic Irish god Ogma, who may be compared to the Celtic Gallic god Ogmios. The names of these gods seem connected to Ogham (which, by the way, means something like ‘idea’ or ‘notion’). The Romans liked to compare foreign gods with their own gods and they dubbed Ogmios the ‘Celtic Hercules’, or at least an older version of their Hercules. According to these Roman sources, Ogmios was depicted as an old but strong man with one end of a chain through his tongue, the other end being attached to the ears of an eager public. This has been explained as the power of eloquence, or the power of words, in which the strength of this god lies. There is no direct connection between Ogham and Ogma/Ogmios, but could there be a divine element to the development of Ogham, keeping this part of mythology in mind?
Purpose and meaning The ancient Celts were mostly an illiterate people. It was the Roman world, and Christianity after that, that brought the written word to those parts in Europe that apparently had no use for it before. This is also the reason why we use the letters we have today instead of systems like the Ogham. Our letters are derived from Roman scripture, and more directly from the letters in medieval manuscripts (especially those made under Charlemagne). To be honest, Ogham isn’t a very practical script – so what was it used for?
Based on where the Ogham has been found, it appears that this alphabet had a few specific uses. First of all, as has already been noted above, Ogham has been found on standing stones, or monoliths. They are said to mark borders, and by doing that they also marked someone’s property. This might also be the reason why mostly names and short phrases (‘of the clan of x’, etc.) are found on these stones, instead of actual texts. There could also be some cryptic message in all this, since not many people were actually able to read Ogham, even in that time – but as far as I know this has been lost. Ogham that has been found in manuscripts seems to have a different function. It has mostly the purpose of learning, remembering and making connections.
But there are also certain stories in which the Ogham has a more magical purpose. From these old sagas we learn that Ogham was not only written down on stone, but also on wood. This is a material that doesn’t last, so there is no physical evidence, but it seems plausible that this was actually done in reality. There is even one instance where Ogham is written on metal. In the Book of Leinster we find an medieval legend in which an Ogham text on an iron ring around a stone says: ‘Whoever comes to this meadow, if he is armed, he is forbidden to leave this meadow without requesting single combat.’ The only thing stopping someone from simply leaving the meadow without a fight is the text itself – therefore it must hold some magical power. The semi-divine hero Cú Chulainn has another solution; he throws the stone away, with ring and all. In another instance, Cu Chulainn gives a small wooden spear to the king of Alba (Scotland) inscribed with Ogham – it says that the king is allowed to take Cú Chulainn’s seat at the court of Ulster.
There is slight evidence of the use of Ogham as divination in Irish myth, and this is what Ogham is used for today by many Celtic Pagans and Druids. In an Irish legend, a druid writes down Ogham letters on yew sticks and then uses them for divination, but it gives no further details.   Nowadays, what is most popular is to make a branch for every letter and then use this set of branches in several ways. This can be done by blindly drawing one or several sticks and then interpret the meaning of the letter(s). Another way is to throw the branches on ‘Finn’s Window’ (based on the round diagram that can be seen on the parchment page from the Book of Ballymote here depicted) and draw a meaning from how the branches fall.
The technical details So, after reading all this, you’re probably wondering what this Ogham alphabet actually looks like. I’m not a linguist, but I’ll give you an outlining that’ll hopefully give you more insight. The Ogham Alphabet doesn’t have the sort of letters that we are familiar with. Its essence is lines; smaller lines that are placed in a series across a longer line. Ogham can be found on standing stones, where this line goes from bottom to top (and from top to bottom on the other side) . It can also be found in parchment manuscripts, where it goes from left to right. The notches on the long line, the actual letters, are called feda, which means ‘wood’. Is this just a figural way of speaking, since the long vertical line on a stone with the notches on each side does sort of look like a tree?  Or is there more behind this? I don’t know this – then again, I can’t actually read Old Irish, excepts for the few words that are needed to understand the Ogham alphabet, so perhaps someone else can help me out here. On to the letters and their order:
B  L  F  S  N  H  D  T  C  Q  M G  nG St R A  O  U  E  I  EA  Oi  Ui  iO  AE
That makes 25 letters, of which the last five letters (the so called forfeda) were added at later times – so it appears the oldest version of Ogham had twenty letters.
Keeping these twenty letters in mind, there are four families/series, or aicmí (plural of aicme), that each contain five letters: Aicme Beithe, Aicme hÚatha, Aicme Muine, and Aicme Ailme. Note also that a neat quarter of these letters is a vowel and three quarters exits of consonants.
There is some confusion about the order of the first five letters. In many texts it says BLFSN, but in some other text it says BLNFS. As far as I know, it was Robert Graves in his famous book The White Goddess, who used the sequence of BLNFS first. This has probably to do with the poetic and mythological value he added to each letter, and also with his introduction of the so-called Ogham Tree Calendar. [The tree calendar gives a certain period or time of the year for each letter, e.g. 24 December – 20 January for Beithe. This is a strictly modern invention, though that shouldn’t say everything about its value.] The White Goddess has had a huge influence on many modern pagan and witchcraft traditions, and I think that it’s from this source that the BLNFS-sequence has seeped into the modern use of the Ogham alphabet. However, it seems that more historically authentic sources stick to BLFSN, so that’s the sequence I’m sticking with, too.
Some note about individual letters: iO was original P – for some reason this letter was replaced in later times, leaving the alphabet without a proper P-sound. AE was originally X or CH.
The ‘Tree Alphabet’ So what about the name ‘tree alphabet’? Actually, the Ogham was also a bird alphabet, colour alphabet, river alphabet, etc. It appears that there were many systems that were used for remembering the letters of the Ogham alphabet. Of all these systems (several hundreds, they say), the tree system has been most popular since early times. So, every letter got a tree attached to it, and by memorizing the trees, one was able to memorize the letters. A mnemonic aid of some sorts. Then again, we can’t rule out a deeper, perhaps even magical, meaning for using such a system.
The meaning of the letters connected to the trees was further developed in the uses of kennings, or phrases, known as the Bríatharogham. Three of these lists are known: Bríatharogham Morainn Mac Moín (who was a human judge) Bríatharogham Mac Oengus (god) Bríatharogham Cú Chulainn (semi-divine hero, we’ve already noted him in connection to the Ogham) The translations of these kennings can be found below, under each individual letter.
The separate letters
Beithe Literal meaning: birch, (a) being Letter: B Tree: birch (beithe) Book of Ballymote: Now Beithe has been named from the Birch owing to its resemblance to the trunk of that tree. Of withered trunk, fair-haired the Birch. Word Ogham of Morainn: Faded trunk and fair hair/withered foot with fine hair. Word Ogham of Cú Chulainn: Browed beauty, worthy of pursuit/beauty of the eyebrow. Word Ogham of Oengus: Most silver of skin/greyest of skin.
Luis Literal meaning: flame, herb Letter: L Tree: rowan (caertheand) Book of Ballymote: Luis is named from Mountain Ash (caertheand) as it is the old Gaelic name for rowan. [Delightful] for eyes is Mountain Ash owing to the beauty of its berries. Word Ogham of Morainn: Delight of eye, quicken-tree; to whit, the flame/luster of the eye. Word Ogham of Cú Chulainn: Strength of cattle/sustenance of cattle. Word Ogham of Oengus: Friend of cattle.
Fearn Literal meaning: alder Letter: F Tree: alder (fearn) Book of Ballymote: Fearn, Alder, the van of the warrior band for thereof are the shields. Word Ogham of Morainn: Shield of warrior bands, owing to their redness/vanguard of warriors. Word Ogham of Cú Chulainn: Protection of the heart, a shield/protection of the heart. Word Ogham of Oengus: Guarding of milk, or milk bucket/milk container.
Saille Literal meaning: willow Letter: S Tree: Willow (saille) Book of Ballymote: Tthe colour of a lifeless one that is, it has no colour, owing to the resemblance of the colour to a dead person. Word Ogham of Morainn: Hue of the lifeless/pallor of a lifeless one. Word Ogham of Cú Chulainn: Beginning of loss, willow/beginning of honey. Word Ogham of Oengus: Strength of bees/sustenance of bees.
Nion Literal meaning: branch fork, loft Letter: N Tree: ash (uinnius) Book of Ballymote: Nion, Ash-tree, a check on peace is Nion for of it are made the spear-shafts by which the peace is broken. Word Ogham of Morainn: Checking of peace/establishing of peace. Word Ogham of Cú Chulainn: Flight of beauty, a weaver’s beam/boast of beauty. Word Ogham of Oengus: The flight of women/boast of women.
hUuath Literal meaning: horror, fear Letter: (silent) H Tree: white thorn Book of Ballymote: A meet of hounds is Huath (whitethorn), or because it is formidable owing to its thorns. Word Ogham of Morainn: Pack of wolves/assembly of pack of hounds. Word Ogham of Cú Chulainn: Difficult night, hawthorn/most difficult at night. Word Ogham of Oengus: Whitening of face/blanching of faces.
Duir Literal meaning: oak Letter: D Tree: oak (duir) Book of Ballymote: Duir, Oak, higher than bushes is an oak. Word Ogham of Morainn: highest of bushes/highest tree Word Ogham of Cú Chulainn: Kneeling work, bright and shining work/most carved of craftmanship Word Ogham of Oengus: Craft work/handicraft of a craftsmanship.
Tinne Literal meaning: metal bar, ingot. Letter: T Tree: holly (cuileand) Book of ballymote: A third of a wheel is Tinne, because holly is one of the three timbers of the chariot wheel. Word Ogham of Morainn: Third of a wheel/one of three parts of a wheel. Word Ogham of Cú Chulainn: A third of weapons, an iron bar/one of three parts of a weapon. Word Ogham of Oengus: Fires of coal/marrow of (char)coal.
Coll Literal meaning: hazel Letter: C Tree: hazel (coll) Book of Ballymote: Coll, that is everyone is eating of its nuts. Word Ogham of Morainn: Fairest of trees/fairest tree. Word Ogham of Cú Chulainn: Sweetest of woods, a nut/sweetest tree. Word Ogham of Oengus: Friend of cracking/friend of nutshells
Quert Literal meaning: bush Letter: Q Tree: apple (aball) Book of Ballymote: Shelter of a wild hind is is Quert, that is, an apple tree. Word Ogham of Morainn: Shelter of a hind, lunatic or death/sense [the time when a lunatic’s sense comes back to him]/shelter of a lunatic. Word Ogham of Cú Chulainn: Excellent emblem, protection/dregs of clothing. Word Ogham of Oengus: Force of a man/substance of an insignificant person.
Muin Literal meaning: not certain – neck, ruse/trick, love/esteem Letter: M Tree: vine (finemhain) Book of Ballymote: Highest of beauty is Muin, that is, because it grows aloft. That is, a vine-tree. Word Ogham of Morainn: Highest of beauty, strongest of effort, Muin equals back of man or ox for it is they in existence that are strongest as regards effort./strongest in exertion. Word Ogham of Cú Chulainn: Pack of wolves with spears, three vines/path of the voice. Word Ogham of Oengus: The condition of slaughter/proverb of slaughter.
Gort Literal meaning: field (as in: garden) Letter: G Tree: ivy (edind) Book of Ballymote: Gort, that is ivy, greener than pastures is ivy. Word Ogham of Morainn: Greenest of pastures, sweeter than grasses, due to associations with corn fields/sweetest grass. Word Ogham of Cú Chulainn: Pleasing oil, corn/sating of multitudes. Word Ogham of Oengus: Size of a warrior/suitable place for cows.
nGetal Literal meaning: slaying Letter: nG Tree: broom (cilcach) Book of Ballymote: nGetal, broom or fern, a physician’s strength is broom. Word Ogham of Morainn: A physician’s strength, panacea equals broom/sustenance of a leech. Word Ogham of Cú Chulainn: beginning of heroic deeds, healing/beginning of slaying. Word Ogham of Oengus: Robe of physicians/raiment of physicians.
Straiph, Literal meaning: sulphur Letter: St Tree: blackthorn (draighin) Book of Ballymote: The hedge of a stream is straiph, that is, blackthorn. Word Ogham of Morainn: Careful effort, strongest of red, straiph equals sloe which gives strong red dye on metal/strongest reddening (dye). Word Ogham of Cú Chulainn: An arrow’s mist, smoke drifting up from the fire/seeking of clouds. Word Ogham of Oengus: Increasing of secrets/increase of secrets.
Ruis Literal meaning: red Letter: R Tree: elder (trom) Book of Ballymote: The redness of shame is Ruis, that is, elder. Word Ogham of Morainn: intensest of blushes, it I reddening of a man’s face through the juice of the herb being rubbed on it/most intense blushing. Word Ogham of Cú Chulainn: Arduous anger, punishment/glow of anger. Word Ogham of Oengus: redness of faces/reddening of faces.
Ailm Literal meaning: pine (?) Letter: A Tree: fir or pine Book of Ballymote: Ailm, a fir tree, a pine tree. Word Ogham of Morainn: Loudest of groanings, that is, wondering. Ailm or A for that is what a man says while groaning in disease or wonder/loudest groan. Word Ogham of Cú Chulainn: Beginning of the weaver’s beams, ahh/beginning of calling. Word Ogham of Oengus: Beginning of answers/beginning of an answer.
Onn Literal meaning: ash-tree Letter: O Tree: furze (aiten) Book of Ballymote: Onn that is furze. Word Ogham of Morainn: Helper of horses, wheels of a chariot, equally wounding; whin/wounder of horses. Word Ogham of Cú Chulainn: Strength of warriors, fierceness/[equipment]  of warriorbands. Word Ogham of Oengus: Gentlest of work/smoothest of craftsmanship.
Ur Literal meaning: earth, clay, soil Letter: U Tree: heather (fraech) Book of Ballymote: Ur, that is heath. Word Ogham of Morainn: Terrible tribe, in cold dwellings; mould of the earth, or heath/in cold dwellings. Word Ogham of Cú Chulainn: Completion of lifelessness, the grave/shroud of a lifeless one. Word Ogham of Oengus: Growing of plants/propagation of plants.
Edhad Literal meaning: unknown Letter: E Tree: aspen (crithach) Book of Ballymote: Horrible grief, that is, test tree or aspen. Word Ogham of Morainn: Distinguished man or wood/discerning tree. Word Ogham of Cú Chulainn: Kinsman to the birch, aspen/brother of birch (?) Word Ogham of Oengus: Additional name for a friend/exchange of friends.
Idhad Literal meaning: yew-tree (?) Letter: I Tree: yew (idhad) Book of Ballymote: Yew. Word Ogham of Morainn: Oldest of woods, service tree, yes/oldest tree Word Ogham of Cú Chulainn: strength or colour of a sick man, people or an age/energy of an infirm person. Word Ogham of Oengus: Abuse for an ancestor or pleasing consent/fairest of the ancients.
Ebad Literal meaning: unknown Letter: EA Tree: apsen (critchach) Word Ogham of Morainn: Fair-swimming letter. Word Ogham of Cú Chulainn: Fairest fish. Word Ogham of Oengus: [admonishing?] of an infirm person.
Óir Literal meaning: gold Letter: OI Tree: spindle-tree or ivy (feorus, edind) Word Ogham of Morainn: Most venerable substance. Word Ogham of Oengus: Splendour of form.
Uillen Literal meaning: elbow Letter: UI Tree: honeysuckle (edleand) Word Ogham of Morainn: Fragnant tree. Word Ogham of Oengus: Great elbow/cubit.
Iphín Literal meaning: spine, thorn (?) Letter: IO Tree: gooseberry or thorn (spinan, ispin) Word Ogham of Morainn: Sweetest tree. Word Ogham of Oengus: Mostwonderful taste.
Emancholl Literal meaning: twin of hazel Letter: AE Word Ogham of Morainn: Groan of a sick person. Word Ogham of Oengus: Groan of a sick person
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terselylove · 4 years
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30 Escapist Reads To Distract You From Your Real Problems
1. Circe and The Song of Achilles by Madeline Miller.
I am a fan of any Greek Myth interpretation or re-telling, but the way that Miller portrays and gets inside the heads of characters that have existed for thousands of years is incredibly unique and powerful. These books do not have to be read together as they just share a world, but would highly recommend both! Though just a side character in both, her Odysseus might be my favorite.
2. Contact by Carl Sagan, about a radio astronomer named Ellie Arroway who discovers extraterrestrial life. (There was a movie too which is also good, but different enough that I think the book is worth reading.)
3. Thud! by Terry Pratchett. Really all of the Discworld books, particularly the City Watch series.
But for me, Thud!- particularly the crescendo of the action in the last act of the book- it hit me in a way that’s hard to describe. I was crying from laughter, frustration, nervousness, and release. It was a truly great book.
4. The Martian. Hard (reality based) science fiction with a smartass protagonist in a desperate struggle for survival. Watney displays constant problem solving that shows real resilience of character, punctuated with moments of stupidity like anyone would have and humor that anyone would need to live through a disaster.
5. Hyperion by Dan Simmons. Fabulous scifi imagination, filled with characters, worlds, technology, politics, and innocence which invoke the most vivid movie reel of a story in my mind each time I read it and the others in the trilogy.
6. The Road by Cormac McCarthy. The first time I read it I thought it was the best post-apocalyptic book I’d ever read.
The second time I read it I realized it was the best love story I’d ever read.
The third time I read it is when I knew it was the best book I’d ever read.
7. All The Light We Cannot See. It was beautifully written and I could not put it down.
8. The Left Hand of Darkness by Ursula K Le Guin. Really shows how much possibilities there can be in scifi genre, it’s not always just spaceships and lasers. It talks about a completely separate alien culture where the concept of genders do not exist, and the different societal norms that come with it, it goes into some more stuff too, the premise of the story is very intriguing and it’s very well written.
9. American Gods from Neil Gaiman. It has lots of surprises.
10. The Percy Jackson series is my favorite series of all time. I’ve always been really interested in Greek mythology and right around the time I learned enough about it to get a grasp I got handed The Lightning Thief. Fantastic story to read as a kid and still a good nostalgia read nowadays.
11. The Series of Unfortunate Events series. I remember in 5th grade someone else was reading it and started where he left off last year which was at book 8 and I started at book 1. I ended up finishing the series before him. It’s a really fun series of books.
12. Hatchet by Gary Paulsen. I love the story of survival and perseverance. I have read this book many times in my life and have referenced it throughout my lifetime. I am now a social worker and I work in a psychiatric hospital and when I do my groups I will ask an ice breaker and have the patients tell me their favorite book. After that I’ll give them this book, tell them what it’s about, and use it as an example to continue on in life, to push through adversity and never quit.
13. Jurassic Park is the only novel I’ve sat down with and consumed within twenty-four hours. I love the movie, but the book is so much more detailed, and the characters so much deeper, and in some cases totally different.
14. The Time Traveller’s Wife, by Audrey Niffenegger. I’m a sucker for time travel stories at the best of times, but it’s also comfortably my favorite fictional romance, as well as having some of the most beautifully lyrical prose. Henry and Clare are such a sweet couple dealing with what are truly exceptional circumstances, and the ending… yeah, it’s a tough one, but the fact that it hits me every read through (and I’ve read it at least ten times) is proof to me that it’s a classic in the making.
(There’s also a HBO series in the works with Steven Moffat as the showrunner, which I could not physically be more excited for.)
15. The Night Circus by Erin Morgenstern. I can’t even put into words how magical and enchanting this book really is. Absolutely mesmerizing.
16. Snow Crash. Real dystopian and Matrix. I love it. The Babylonian stuff is pretty interesting.
17. The Life of Pi. I read it in two goes, the first 10 or so chapters, and then the other 90 the next day, completely gripping.
18. Never Let Me Go by Kazuo Ishiguro. I remember enjoying reading it but when I finished it I didn’t think it would become my favorite book. However I found myself thinking about it pretty much every day for the next year. I then stopped and thought if a book has made me stop and think about it so frequently for such a long period of time and so much more than any other book then how can it not be my favorite book.
I found the story so warm but so painfully sad and the ending just absolutely destroyed me. It was a crazy ending which was worded so beautifully and was set in a beautiful place. I live in England and I do this weird thing where if I’m driving down a country lane and I see a beautiful field I will stop the car and go out and look at it for a while. That is exactly what the main character was doing when she remembered her friends and considered her fate. Seriously… it utterly destroyed me.
19. Stephen King’s The Stand. It’s big and intimidating but the story is so good and written so well I found myself wanting to savor it. The story and world change throughout the book. I’m excited to leave it a few more years so I can read it again without knowing quite what is going to happen.
20. Norwegian Wood by Haruki Murakami. Fuck, I don’t even know how to explain it. This is some real stuff that’ll make you hurt in places you never knew you could hurt. If you’re a sucker for a sad/melancholic, but real and honest novel this is what you need.
21. The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes. Absolutely fabulous novel that is a greatly entertaining read. It’s hilarious, relatable, and enthralling. It shows that we are connected to each other across centuries. Written in the early 1600s, but it still holds up!
22. The Book Thief. It’s equally heartbreaking as it is wondrous in showing the strong bonds we can make with one another.
23. Slaughterhouse-Five. It reads like silk poetry. So it goes.
24. I, Robot by Isaac Asimov. If you actually enjoy troubleshooting as a hobby, it’s a wonderful book.
25. Walk Two Moons. I feel like I lost my innocence with the main character.
26. Dune by Frank Herbert. If there ever was a book that could guide my life choices, this is it. It teaches me resilience, and that there is a big wide universe out there. There’s a lot of philosophical and spiritual guidance out there, and I’ve been exposed to a fair bit. But the Dune series is one of enduring wisdom. And the layer upon layer of world building! Herbert was a linguistic genius.
27. Catch 22 because I love satire and no other book I’ve read captures the absurdity of things quite like Heller did.
28. Flowers for Algernon. That book was a roller coaster of emotions at the end.
29. The Redwall series by Brian Jacques. I love the adventure and questing and figuring out riddles. The way he described the feasts… god I always wished I could experience a feast like that. The way he would write the different dialects for the different animals was so much fun. They are young adult books, but I’m nearing 4 decades and still love them. Been reading them since I was just a wee lad.
30. The Phantom Tollbooth. It was fun to read as a kid and then I picked it up again as I got older and noticed so many little details that kept it fun and interesting.
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nayeeman-blog · 4 years
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Latest Trending Technologies for Better Career In 2019
Artificial Intelligence (AI)
Artificial Intelligence, or AI, has already gained tons of murmur in recent years, however, it continues to be a trend to observe as a result of its effects on however we have a tendency to live, work and play area unit solely within the early stages. additionally, different branches of AI have developed, together with Machine Learning, that we’ll come in below. AI refers to computers systems engineered to mimic human intelligence and perform tasks like recognition of pictures, speech or patterns and deciding. AI do these tasks faster and additional accurately than human beings.
AI has been everywhere since 1956 is already broadly speaking used. In fact, 5 out of 6 Americans use AI services in one kind or another each day, together with navigation apps, streaming services, smartphone personal assistants, ride-sharing apps, home personal assistants, and good home devices. additionally, to customer use, AI is employed to schedule trains to evaluate assess business risk, predict maintenance, and improve energy potency, among several different money-saving tasks.
📷 AI is one a part of what we have a tendency to talk too broadly speaking as automation, and automation could be a hot topic thanks to potential job loss. consultants say automation can eliminate seventy-three million additional jobs by 2030. However, automation is making jobs yet as eliminating them, particularly within the field of AI: Pundits predict that jobs in AI can range twenty-three million by 2020. Jobs are created in development, programming, testing, support, and maintenance, to call a number of. AI creator is one such job. Some say it’ll presently rival knowledge someone in want for virtuoso professionals. To learn additional concerning potential jobs in AI, examine building a career in AI or why you must earn Associate in Nursing AI certification.
Machine Learning
Machine Learning may be a set of AI. With Machine Learning, computers are programmed to be told to try to one thing they’re not programmed to do: They virtually learn by discovering patterns and insights from knowledge. In general, we’ve got 2 styles of learning, supervised and unattended.
While Machine Learning may be a set of AI, we tend to even have subsets inside the domain of Machine Learning, as well as neural networks, linguistic communication process (NLP), and deep learning. every one of those subdivisions offers a chance for specializing in a very course field that may solely grow.
Machine Learning is a pace being deployed all told styles of industries, making an enormous demand for hot professionals. The Machine Learning market is achieved to grow to $8.81 billion by 2022. Machine Learning applications are used for knowledge analytics, data processing, and pattern recognition. On the patron finish, Machine Learning powers net search results, time period ads, and network intrusion detection, to call solely some of the various tasks it will do. In addition to finishing infinite tasks on our behalf, it’s generating jobs. Machine Learning jobs rank among the highest rising jobs on LinkedIn, with virtually 2000 job listings denote. And these jobs
📷pay well: In 2017, the median wage for a machine learning engineer was $106,225. Machine Learning jobs embody engineers, developers, researchers, and knowledge scientists. Learn a lot of concerning Machine Learning.
Check out this video that talks concerning 2018’s high ten Technology Trends and compare the similarities to the present list or scroll on to continue reading concerning what’s future for 2019:
Robotic Process Automation or RPA
Like AI and Machine Learning, Robotic method Automation, or RPA, is another technology that’s automating jobs. RPA is that the use of software package to modify business processes like deciphering applications, process transactions, addressing knowledge, and even replying to emails. RPA automates repetitive tasks that individuals accustomed to doing. These don’t seem to be simply the menial tasks of a low-paid worker: up to forty-five % of the activities we tend to do will be automatic, as well as the work of monetary managers, doctors, and CEOs.
Although Forrester analysis estimates RPA automation can threaten the keep of 230 million or a lot of information staff, or roughly nine % of the worldwide manpower, RPA is additionally making new jobs whereas sterilization existing jobs. McKinsey finds that but five % of occupations will be all automatic, however regarding sixty % will be part automatic.
📷For you, because the IT skilled wanting to the longer term and attempting to know technology trends, RPA offers lots of career opportunities, as well as a developer, project manager, business analyst, answer designer and advisor. And these jobs pay well. SimplyHired.com says the typical RPA wage is $73,861, however that’s the typical compiled from salaries for junior-level developers up to senior answer architects, with the highest ten % earning over $141,000 annually.
If you’re inquisitive about following a career in RPA, the Introduction to Robotic method Automation (RPA) course is that the place to begin.
Blockchain
Although the general public considers blockchain technology in regard to cryptocurrencies like Bitcoin, blockchain offers security that’s helpful in several alternative ways that. within the simplest of terms, blockchain may be delineated as the knowledge you’ll solely increase, not subtract from or amendment. thus, the term “chain” as a result of you’re creating a series of knowledge. Not having the capability to vary the earlier blocks is what makes it thus secure. additionally, blockchains square measure consensus-driven, as explained during this Forbes article, thus nobody entity will head of the info. With blockchain, you wouldn’t like a trustworthy third-party to supervise or validate transactions.
This heightened security is why blockchain is employed for the cryptocurrency, and why it will play a big role in protective info like personal medical knowledge. Blockchain might be accustomed to drastically improve the worldwide offer chain, as delineated here, in addition as defending assets like art and reality.
📷the use of blockchain technology will increase, thus too will the demand for hot professionals. in this regard, we tend to square measure already behind. in line with Techcrunch.com, blockchain-related jobs square measure the second-fastest growing class of jobs, with fourteen job openings for each one blockchain developer. A blockchain developer makes a specialty of developing and implementing design and solutions mistreatment blockchain technology. the typical yearly wage of a blockchain developer is $130,000.The job of a developer isn’t the sole one on the market within the blockchain area, however. Employers are searching for software system engineers, consultants and project managers. Jobs square measure on the market at money establishments, however conjointly in retail and attention, and shortly in all probability producing in addition.
Edge Computing
Formerly a technology trend to look at, cloud computing has become thought, with major players AWS (Amazon internet Services), Microsoft Azure and Google Cloud dominating the market. The adoption of cloud computing remains growing, as a lot of and a lot of businesses migrate to a cloud answer. however, it’s not the rising technology. Edge is.as in a shift, cloud computing, and move for the sting.
As the amount of knowledge, we’re handling continues to extend, we’ve realized the shortcomings of cloud computing in some things. Edge computing is intended to assist solve a number of those issues as how to bypass the latency caused by cloud computing and obtaining information to a data center for a process. For this reason, edge computing is wont to method time-sensitive information in remote locations with restricted or no property to a centralized location. In the indicated things, edge computing will act like mini datacenters. Edge computing can increase as use the net of Things (IoT) devices will increase. By 2022, the worldwide edge computing market is predicted to succeed in $6.72 billion. As with any growing market, this can produce job demand, primarily for package engineers.
Virtual Reality and Augmented Reality
Virtual Reality (VR) immerses the user in Surroundings whereas Augment Reality (AR) enhances their surroundings. though VR has primarily been used for play up to now, it’s conjointly been used for coaching, like Virtual Ship, a simulation code accustomed train U.S. Navy, Army and Coast warship captains. the popular Pokémon Go is an example of Augmented Reality.
Both have huge potential in coaching, diversion, education, marketing, and even rehabilitation when an injury. Either may well be accustomed train doctors to try and do surgery, provide depository goers deeper expertise, enhance theme parks, or perhaps enhance promoting, like this dope goop bus shelter.
📷According to a piece of writing at Monster.com, the demand for job candidates with VR information is up thirty-seven %, however, the potential workers are in brief offer. That demand can solely increase. There are major players within the VR market, like Google, Samsung, and sensory receptor, however, lots of startups are forming and that they are going to be hiring—or making an attempt to, in light-weight of the shortage. obtaining started in VR doesn’t need tons of specialized information. Basic programming skills and a forward-thinking attitude will land employment, though alternative employers are going to be searching for optics as a skill-set and hardware engineers additionally.
Cyber Security
Cybersecurity may not seem to be associate rising technology, providing it’s been around for a jiffy; however, it’s evolving even as different technologies area unit. That’s partial as a result of threats area unit perpetually new. The malevolent hackers United Nations agency try to illicitly access knowledge don’t seem to be attending to quit any time shortly, and that they can still notice ways that to urge through even the toughest security measures. It’s additionally partially as a result of new technology is being custom-made to boost security. 3 of these advancements area unit hardware authentication, cloud technology, and deep learning, in step with one knowledgeable.
📷Another adds knowledge loss hindrance and behavioral analytics to the list. As long as we’ve hackers, we are going to have cybersecurity as associate rising technology as a result of it’ll perpetually evolve to defend against those hackers.
As proof of the sturdy wants for cybersecurity professionals, the amount of cybersecurity jobs is growing thrice quicker than different technical school jobs. However, we are falling short once it involves filling those jobs. As a result, it’s foretold that we are going to have three.5 million empty cybersecurity jobs by 2021.
Various cybersecurity jobs pay 6-figure incomes, and roles will change from moral hacker to security engineer to Chief Security Officer, giving a bright career path for somebody United Nations agency needs to urge into and stick to this domain.
8.Internet of Things
Although it seems like a game you’d play on your smartphone, the net of Things (IoT) is that the future. several “things” area unit currently being designed with wireless fidelity property, that means they will be connected to the Internet—and to every different. Hence, the net of Things, or IoT. IoT permits devices, home appliances, cars and for a lot of to be connected to an exchange knowledge over the net. And we’re solely within the starting stages of IoT: the amount of IoT devices reached eight.4 billion in 2017 is expected to succeed in thirty billion devices by 2020.
As shoppers, we’re already victimization and benefitting from IoT. we are able to lock our doors remotely if we have a tendency to forget to after we leave for work and heat up our ovens on our means work from home, all whereas trailing our fitness on our Fitbits and hailing a ride with Lyft. however, businesses even have a lot of to realize currently and within the close to future. The IoT will modify higher safety, potency and higher cognitive process for businesses as knowledge are collected and analyzed. It will modify prophetical maintenance, speed up treatment, improve client service, and provide edges we have a tendency to haven’t even unreal, however. However, against this boon within the development and adoption of IoT, consultants say not enough IT professionals have gotten trained for IoT jobs. a piece at ITProToday.com says we’ll like two hundred,000 a lot of IT staff that aren’t however within the pipeline, which a survey of engineers found twenty-five.7 % believe inadequate ability levels to be the industry’s biggest obstacle to growth.
For someone fascinated by a career in IoT, which means simple entry into the sector if you’re impelled, with a variety of choices for obtaining started. Skills required embrace IoT security, cloud computing data, knowledge analytics, automation, understanding of embedded systems, device data, to call solely a couple of. After all, it’s the net of Things, and people things area unit several and varied, that means the abilities required area unit in addition.
Although technologies area unit rising and evolving all around the United States, these eight domains provide promising career potential currently and for the predictable future. and every one eight area unit tormented by a shortage of experienced staff, that means the time is true for you to decide on one, get trained.
https://socialprachar.com/latest-trending-technologies-for-better-career-in-2019-2/?ref=blogtraffic/nym
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Artificial Intelligence (AI)Artificial Intelligence, or AI, has already gained tons of murmur in recent years, however, it continues to be a trend to observe as a result of its effects on however we have a tendency to live, work and play area unit solely within the early stages. additionally, different branches of AI have developed, together with Machine Learning, that we’ll come in below. AI refers to computers systems engineered to mimic human intelligence and perform tasks like recognition of pictures, speech or patterns and deciding. AI do these tasks faster and additional accurately than human beings.AI has been everywhere since 1956 is already broadly speaking used. In fact, 5 out of 6 Americans use AI services in one kind or another each day, together with navigation apps, streaming services, smartphone personal assistants, ride-sharing apps, home personal assistants, and good home devices. additionally, to customer use, AI is employed to schedule trains to evaluate assess business risk, predict maintenance, and improve energy potency, among several different money-saving tasks. AI is one a part of what we have a tendency to talk too broadly speaking as automation, and automation could be a hot topic thanks to potential job loss. consultants say automation can eliminate seventy-three million additional jobs by 2030. However, automation is making jobs yet as eliminating them, particularly within the field of AI: Pundits predict that jobs in AI can range twenty-three million by 2020. Jobs are created in development, programming, testing, support, and maintenance, to call a number of. AI creator is one such job. Some say it’ll presently rival knowledge someone in want for virtuoso professionals. To learn additional concerning potential jobs in AI, examine building a career in AI or why you must earn Associate in Nursing AI certification.
Machine Learning
Machine Learning may be a set of AI. With Machine Learning, computers are programmed to be told to try to one thing they’re not programmed to do: They virtually learn by discovering patterns and insights from knowledge. In general, we’ve got 2 styles of learning, supervised and unattended.While Machine Learning may be a set of AI, we tend to even have subsets inside the domain of Machine Learning, as well as neural networks, linguistic communication process (NLP), and deep learning. every one of those subdivisions offers a chance for specializing in a very course field that may solely grow.Machine Learning is a pace being deployed all told styles of industries, making an enormous demand for hot professionals. The Machine Learning market is achieved to grow to $8.81 billion by 2022. Machine Learning applications are used for knowledge analytics, data processing, and pattern recognition. On the patron finish, Machine Learning powers net search results, time period ads, and network intrusion detection, to call solely some of the various tasks it will do. In addition to finishing infinite tasks on our behalf, it’s generating jobs. Machine Learning jobs rank among the highest rising jobs on LinkedIn, with virtually 2000 job listings denote. And these jobspay well: In 2017, the median wage for a machine learning engineer was $106,225. Machine Learning jobs embody engineers, developers, researchers, and knowledge scientists. Learn a lot of concerning Machine Learning.Check out this video that talks concerning 2018’s high ten Technology Trends and compare the similarities to the present list or scroll on to continue reading concerning what’s future for 2019:
Robotic Process Automation or RPA
Like AI and Machine Learning, Robotic method Automation, or RPA, is another technology that’s automating jobs. RPA is that the use of software package to modify business processes like deciphering applications, process transactions, addressing knowledge, and even replying to emails. RPA automates repetitive tasks that individuals accustomed to doing. These don’t seem to be simply the menial tasks of a low-paid worker: up to forty-five % of the activities we tend to do will be automatic, as well as the work of monetary managers, doctors, and CEOs.Although Forrester analysis estimates RPA automation can threaten the keep of 230 million or a lot of information staff, or roughly nine % of the worldwide manpower, RPA is additionally making new jobs whereas sterilization existing jobs. McKinsey finds that but five % of occupations will be all automatic, however regarding sixty % will be part automatic.For you, because the IT skilled wanting to the longer term and attempting to know technology trends, RPA offers lots of career opportunities, as well as a developer, project manager, business analyst, answer designer and advisor. And these jobs pay well. SimplyHired.com says the typical RPA wage is $73,861, however that’s the typical compiled from salaries for junior-level developers up to senior answer architects, with the highest ten % earning over $141,000 annually.If you’re inquisitive about following a career in RPA, the Introduction to Robotic method Automation (RPA) course is that the place to begin.
Blockchain
Although the general public considers blockchain technology in regard to cryptocurrencies like Bitcoin, blockchain offers security that’s helpful in several alternative ways that. within the simplest of terms, blockchain may be delineated as the knowledge you’ll solely increase, not subtract from or amendment. thus, the term “chain” as a result of you’re creating a series of knowledge. Not having the capability to vary the earlier blocks is what makes it thus secure. additionally, blockchains square measure consensus-driven, as explained during this Forbes article, thus nobody entity will head of the info. With blockchain, you wouldn’t like a trustworthy third-party to supervise or validate transactions.This heightened security is why blockchain is employed for the cryptocurrency, and why it will play a big role in protective info like personal medical knowledge. Blockchain might be accustomed to drastically improve the worldwide offer chain, as delineated here, in addition as defending assets like art and reality.the use of blockchain technology will increase, thus too will the demand for hot professionals. in this regard, we tend to square measure already behind. in line with Techcrunch.com, blockchain-related jobs square measure the second-fastest growing class of jobs, with fourteen job openings for each one blockchain developer. A blockchain developer makes a specialty of developing and implementing design and solutions mistreatment blockchain technology. the typical yearly wage of a blockchain developer is $130,000.The job of a developer isn’t the sole one on the market within the blockchain area, however. Employers are searching for software system engineers, consultants and project managers. Jobs square measure on the market at money establishments, however conjointly in retail and attention, and shortly in all probability producing in addition.
Edge Computing
Formerly a technology trend to look at, cloud computing has become thought, with major players AWS (Amazon internet Services), Microsoft Azure and Google Cloud dominating the market. The adoption of cloud computing remains growing, as a lot of and a lot of businesses migrate to a cloud answer. however, it’s not the rising technology. Edge is.as in a shift, cloud computing, and move for the sting.As the amount of knowledge, we’re handling continues to extend, we’ve realized the shortcomings of cloud computing in some things. Edge computing is intended to assist solve a number of those issues as how to bypass the latency caused by cloud computing and obtaining information to a data center for a process. For this reason, edge computing is wont to method time-sensitive information in remote locations with restricted or no property to a centralized location. In the indicated things, edge computing will act like mini datacenters. Edge computing can increase as use the net of Things (IoT) devices will increase. By 2022, the worldwide edge computing market is predicted to succeed in $6.72 billion. As with any growing market, this can produce job demand, primarily for package engineers.
Virtual Reality and Augmented Reality
Virtual Reality (VR) immerses the user in Surroundings whereas Augment Reality (AR) enhances their surroundings. though VR has primarily been used for play up to now, it’s conjointly been used for coaching, like Virtual Ship, a simulation code accustomed train U.S. Navy, Army and Coast warship captains. the popular Pokémon Go is an example of Augmented Reality.Both have huge potential in coaching, diversion, education, marketing, and even rehabilitation when an injury. Either may well be accustomed train doctors to try and do surgery, provide depository goers deeper expertise, enhance theme parks, or perhaps enhance promoting, like this dope goop bus shelter.According to a piece of writing at Monster.com, the demand for job candidates with VR information is up thirty-seven %, however, the potential workers are in brief offer. That demand can solely increase. There are major players within the VR market, like Google, Samsung, and sensory receptor, however, lots of startups are forming and that they are going to be hiring—or making an attempt to, in light-weight of the shortage. obtaining started in VR doesn’t need tons of specialized information. Basic programming skills and a forward-thinking attitude will land employment, though alternative employers are going to be searching for optics as a skill-set and hardware engineers additionally.
Cyber Security
Cybersecurity may not seem to be associate rising technology, providing it’s been around for a jiffy; however, it’s evolving even as different technologies area unit. That’s partial as a result of threats area unit perpetually new. The malevolent hackers United Nations agency try to illicitly access knowledge don’t seem to be attending to quit any time shortly, and that they can still notice ways that to urge through even the toughest security measures. It’s additionally partially as a result of new technology is being custom-made to boost security. 3 of these advancements area unit hardware authentication, cloud technology, and deep learning, in step with one knowledgeable.Another adds knowledge loss hindrance and behavioral analytics to the list. As long as we’ve hackers, we are going to have cybersecurity as associate rising technology as a result of it’ll perpetually evolve to defend against those hackers.As proof of the sturdy wants for cybersecurity professionals, the amount of cybersecurity jobs is growing thrice quicker than different technical school jobs. However, we are falling short once it involves filling those jobs. As a result, it’s foretold that we are going to have three.5 million empty cybersecurity jobs by 2021.Various cybersecurity jobs pay 6-figure incomes, and roles will change from moral hacker to security engineer to Chief Security Officer, giving a bright career path for somebody United Nations agency needs to urge into and stick to this domain.
8.Internet of Things
Although it seems like a game you’d play on your smartphone, the net of Things (IoT) is that the future. several “things” area unit currently being designed with wireless fidelity property, that means they will be connected to the Internet—and to every different. Hence, the net of Things, or IoT. IoT permits devices, home appliances, cars and for a lot of to be connected to an exchange knowledge over the net. And we’re solely within the starting stages of IoT: the amount of IoT devices reached eight.4 billion in 2017 is expected to succeed in thirty billion devices by 2020.As shoppers, we’re already victimization and benefitting from IoT. we are able to lock our doors remotely if we have a tendency to forget to after we leave for work and heat up our ovens on our means work from home, all whereas trailing our fitness on our Fitbits and hailing a ride with Lyft. however, businesses even have a lot of to realize currently and within the close to future. The IoT will modify higher safety, potency and higher cognitive process for businesses as knowledge are collected and analyzed. It will modify prophetical maintenance, speed up treatment, improve client service, and provide edges we have a tendency to haven’t even unreal, however. However, against this boon within the development and adoption of IoT, consultants say not enough IT professionals have gotten trained for IoT jobs. a piece at ITProToday.com says we’ll like two hundred,000 a lot of IT staff that aren’t however within the pipeline, which a survey of engineers found twenty-five.7 % believe inadequate ability levels to be the industry’s biggest obstacle to growth.For someone fascinated by a career in IoT, which means simple entry into the sector if you’re impelled, with a variety of choices for obtaining started. Skills required embrace IoT security, cloud computing data, knowledge analytics, automation, understanding of embedded systems, device data, to call solely a couple of. After all, it’s the net of Things, and people things area unit several and varied, that means the abilities required area unit in addition.Although technologies area unit rising and evolving all around the United States, these eight domains provide promising career potential currently and for the predictable future. and every one eight area unit tormented by a shortage of experienced staff, that means the time is true for you to decide on one, get trained, and find on board at the 1st stages of technology, positioning you for fulfillment currently and within the future.
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glenmenlow · 6 years
Text
From About.com to Dotdash: 5 Questions With CEO Neil Vogel
Through its collection of premium vertical brands, Dotdash helps 100 million people a month answer questions, solve problems, and find inspiration. It’s impressive considering the company only launched in May, when About.com rebranded as Dotdash. Under that umbrella, the IAC-owned company operates six standalone sites:
Verywell, focused on health and wellness, launched in April 2016 and has grown its monthly U.S. unique visitors 23% from 6.7 million in May 2016 to 8.3 million in September 2017. It’s now the 8th biggest site in the ad-supported Health Information category.
The Balance, personal finance and investing, launched in August 2016. Its monthly U.S. unique visitors grew 121% from 6.5 million in September 2016 to over 14 million in September 2017. It’s  the #9 site in the ad-supported Financial News/Research category.
Lifewire, personal technology information, launched in October 2016 with monthly U.S. unique visitors growing 142%, from 3.4 million in November (the first full month measured) to 8.3 million in September 2017. Lifewire is the #8 site in the ad-supported Technology News category and the third largest standalone site, after The Verge and TechCrunch.
The Spruce, home and food, launched in February 2017. Its monthly U.S. unique visitors have grown 145%, from 8.5 million in March 2017 (the first full month measured) to 21 million in September 2017. The Spruce is the largest home and food domain on the internet and the #12 largest property in the ad-supported Lifestyles category.
ThoughtCo, a general education and reference site, launched in the beginning of March 2017 and monthly U.S. unique visitors have grown 133%, from 5 million in March 2017 (a partial month) to just under 12 million in September 2017. ThoughtCo is the #5 largest site in the ad-supported Reference category.
TripSavvy, a travel hub, launched in May 2017 and since then, its monthly U.S. unique visitors have grown 53%, from approximately 3.2 million in June to 5 million in September. It’s now is the #6 largest site in the ad-supported Travel category, reaching more users each month than Conde Nast Traveler and nearly as many as Travel and Leisure.
The Dotdash group reached 24% of the total US digital population in September 2017, and grew 22% (March through September) in the highly competitive world of digital publishing. Dotdash is currently the #19 largest ad-supported brand on the internet (up from #27 in March 2017).
The digital brand-builder overseeing all this is Neil Vogel, who became CEO in 2013 after The New York Times sold About.com to IAC. As a brand About.com (which started life as The Mining Company) was floundering and losing relevance as a general information website trying to be all things to all people. Vogel’s mission was to relaunch as a family of standalone sites with clear identities, purposes and audiences.
Doubling down on 20 years of accumulated data, he and his Chief Innovation Officer, Jon Roberts, assembled a team of NASA-trained data scientists to define and design verticals in response to the most-asked questions and searched topics by consumers.
“People and sites are all looking for the growth hack or any hack that gets them on a Facebook or Pinterest algorithm, but we want to be a content publisher where there’s no room for mediocre content,” Vogel says.
“We are faster and have better design and we ask ourselves all the time, if this content disappeared today would anybody really care? There’s no trick. Just 500 writers working really hard.”
“We also learned what not to do. We’re not spending for Snapchat or Instagram stories, or pivoting to video. We’re helping people solve problems with targeted text and some video. We’d love to do those other things but there’s no media return.”
Neil told us more about the journey to Dotdash and the marriage of data insights and instinct, the role of risk and knowing when to say no, and more, in a Q&A:
Neil, what was your first order of business when you arrived at what was then About.com?
When I arrived, we were stuck in an old model from 1998 when you attracted traffic because somebody had heard of you. It was the wild west days of the internet. The site wasn’t expert in anything and we confused people who sent us traffic. None of the search guys could figure us out. Advertisers couldn’t either.
We needed to take topic areas, clean them up and launch custom domains specific to verticals, tightly edit the content, be clear about the branding so algorithms and advertisers knew what each vertical was about. That took about 18 months.
We are now a branded premium publisher. Each vertical is in the top five or ten in the category. Out of ashes we built the fastest growing, all-evergreen self-help content sites. We’re not news, sports, fashion, entertainment—we’re not about things that move fast.
Our content is written by experts, all organic, and it’s real content that matters to people. We’re in the conversation with scaled publishers like Business Insider, Meredith, VICE and Fox.
How are you using science, data and information to  transform a media business?
We’re different than other media companies. Our first challenge was how to transform 1 million pieces of content. We threw out about 700,000 pieces of content and edited the remaining 300,000 into the verticals we were creating and arranged it in a way good for users.
Our data science and growth team was unique—from NASA hires to a physics Ph.D. from Oxford—and now we have a seven-person team with 5 Ph.D.’s in linguistics, physics and math.
The team is building tools to figure out what to write and what makes the best path for a user’s journey. Most tech websites if you’re searching for how to fix your router, will give you 8 trendy articles. We teach you how to diagnose, fix and/or buy a new one, using cases that are vertical, not horizontal. Engagement is up 50% plus because we’re giving people what they want—not what we want them to want.
What was the decision-making process for which new digital brands to create?
Response to consume interest and three requirements:
1. A corpus of excellent content (or could get there). 2. A financial profile we wanted to invest in and could monetize. We’re spending $10 million this year. We need to monetize. 3. For advertisers, ways to differentiate our site. We didn’t choose fashion, style, entertainment or sports since there were other guys doing that better than we could. Same for news. We looked for a space in the market to compete.
Is the user experience different depending on which site you’re on—are some designed for leisurely browsing, others for deeper dives?
We offer deeper dives—not designed for browsing. The Spruce gets some browsing but the others, not so much. Our users are there for action, and our success with advertisers is there’s an audience there for actionable responsiveness to their messages.
As for content, computers can tell a lot, but it’s still an art. Our writers are passionate about their topics and we have tools to help them. Have we written about this before? Is it being talked about on Facebook, Twitter? Is there demand for it? No algorithms; humans know what humans are talking about. Long-tail content in areas they know. We have a 25-person editorial team that works with our 500 writers, who are contractors.
In an attempt to create a better user experience you’re not a fan of “annoying ad formats,” auto-play video etc. Where’s the money coming from?
Number one, we eliminated annoying ad formats and ad density and have fewer ads than last year. We don’t do pop-ups, interstitials, road blocks or autoplay with sound on – nothing excessively sticky. We just don’t do those kinds of ads.
Our traffic is up 60% and ad rates up almost 30%. We bet on taking ads off the page, and our users found it faster and satisfying—and those ads left perform better by a measure of up to 40-50%.
Our ads are supplemental to the experience. We lost some money but made it up in traffic. We don’t work with advertisers who insist on using what we don’t want. Many give us push-back, then listen, and things work better. The power of no has been amazing.
Are you cross-promoting between the Dotdash family of sites and what’s your plan for e-commerce?
No. Each brand is standalone with no links between them. Our users want a vertical experience. Users on Spruce don’t care about our travel site. In 2016 we realized about $1 million in referral revenue. In 2017 we’ll do ten times that. It’s a happy side effect to verticals. When people look for the best blender on Spruce, they want to buy it and have price information.
Get more insights in our Q&A series and suggest a Q&A via [email protected].
Subscribe to our free newsletter for more.
The post From About.com to Dotdash: 5 Questions With CEO Neil Vogel appeared first on brandchannel:.
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joejstrickl · 6 years
Text
From About.com to Dotdash: 5 Questions With CEO Neil Vogel
Through its collection of premium vertical brands, Dotdash helps 100 million people a month answer questions, solve problems, and find inspiration. It’s impressive considering the company only launched in May, when About.com rebranded as Dotdash. Under that umbrella, the IAC-owned company operates six standalone sites:
Verywell, focused on health and wellness, launched in April 2016 and has grown its monthly U.S. unique visitors 23% from 6.7 million in May 2016 to 8.3 million in September 2017. It’s now the 8th biggest site in the ad-supported Health Information category.
The Balance, personal finance and investing, launched in August 2016. Its monthly U.S. unique visitors grew 121% from 6.5 million in September 2016 to over 14 million in September 2017. It’s  the #9 site in the ad-supported Financial News/Research category.
Lifewire, personal technology information, launched in October 2016 with monthly U.S. unique visitors growing 142%, from 3.4 million in November (the first full month measured) to 8.3 million in September 2017. Lifewire is the #8 site in the ad-supported Technology News category and the third largest standalone site, after The Verge and TechCrunch.
The Spruce, home and food, launched in February 2017. Its monthly U.S. unique visitors have grown 145%, from 8.5 million in March 2017 (the first full month measured) to 21 million in September 2017. The Spruce is the largest home and food domain on the internet and the #12 largest property in the ad-supported Lifestyles category.
ThoughtCo, a general education and reference site, launched in the beginning of March 2017 and monthly U.S. unique visitors have grown 133%, from 5 million in March 2017 (a partial month) to just under 12 million in September 2017. ThoughtCo is the #5 largest site in the ad-supported Reference category.
TripSavvy, a travel hub, launched in May 2017 and since then, its monthly U.S. unique visitors have grown 53%, from approximately 3.2 million in June to 5 million in September. It’s now is the #6 largest site in the ad-supported Travel category, reaching more users each month than Conde Nast Traveler and nearly as many as Travel and Leisure.
The Dotdash group reached 24% of the total US digital population in September 2017, and grew 22% (March through September) in the highly competitive world of digital publishing. Dotdash is currently the #19 largest ad-supported brand on the internet (up from #27 in March 2017).
The digital brand-builder overseeing all this is Neil Vogel, who became CEO in 2013 after The New York Times sold About.com to IAC. As a brand About.com (which started life as The Mining Company) was floundering and losing relevance as a general information website trying to be all things to all people. Vogel’s mission was to relaunch as a family of standalone sites with clear identities, purposes and audiences.
Doubling down on 20 years of accumulated data, he and his Chief Innovation Officer, Jon Roberts, assembled a team of NASA-trained data scientists to define and design verticals in response to the most-asked questions and searched topics by consumers.
“People and sites are all looking for the growth hack or any hack that gets them on a Facebook or Pinterest algorithm, but we want to be a content publisher where there’s no room for mediocre content,” Vogel says.
“We are faster and have better design and we ask ourselves all the time, if this content disappeared today would anybody really care? There’s no trick. Just 500 writers working really hard.”
“We also learned what not to do. We’re not spending for Snapchat or Instagram stories, or pivoting to video. We’re helping people solve problems with targeted text and some video. We’d love to do those other things but there’s no media return.”
Neil told us more about the journey to Dotdash and the marriage of data insights and instinct, the role of risk and knowing when to say no, and more, in a Q&A:
Neil, what was your first order of business when you arrived at what was then About.com?
When I arrived, we were stuck in an old model from 1998 when you attracted traffic because somebody had heard of you. It was the wild west days of the internet. The site wasn’t expert in anything and we confused people who sent us traffic. None of the search guys could figure us out. Advertisers couldn’t either.
We needed to take topic areas, clean them up and launch custom domains specific to verticals, tightly edit the content, be clear about the branding so algorithms and advertisers knew what each vertical was about. That took about 18 months.
We are now a branded premium publisher. Each vertical is in the top five or ten in the category. Out of ashes we built the fastest growing, all-evergreen self-help content sites. We’re not news, sports, fashion, entertainment—we’re not about things that move fast.
Our content is written by experts, all organic, and it’s real content that matters to people. We’re in the conversation with scaled publishers like Business Insider, Meredith, VICE and Fox.
How are you using science, data and information to  transform a media business?
We’re different than other media companies. Our first challenge was how to transform 1 million pieces of content. We threw out about 700,000 pieces of content and edited the remaining 300,000 into the verticals we were creating and arranged it in a way good for users.
Our data science and growth team was unique—from NASA hires to a physics Ph.D. from Oxford—and now we have a seven-person team with 5 Ph.D.’s in linguistics, physics and math.
The team is building tools to figure out what to write and what makes the best path for a user’s journey. Most tech websites if you’re searching for how to fix your router, will give you 8 trendy articles. We teach you how to diagnose, fix and/or buy a new one, using cases that are vertical, not horizontal. Engagement is up 50% plus because we’re giving people what they want—not what we want them to want.
What was the decision-making process for which new digital brands to create?
Response to consume interest and three requirements:
1. A corpus of excellent content (or could get there). 2. A financial profile we wanted to invest in and could monetize. We’re spending $10 million this year. We need to monetize. 3. For advertisers, ways to differentiate our site. We didn’t choose fashion, style, entertainment or sports since there were other guys doing that better than we could. Same for news. We looked for a space in the market to compete.
Is the user experience different depending on which site you’re on—are some designed for leisurely browsing, others for deeper dives?
We offer deeper dives—not designed for browsing. The Spruce gets some browsing but the others, not so much. Our users are there for action, and our success with advertisers is there’s an audience there for actionable responsiveness to their messages.
As for content, computers can tell a lot, but it’s still an art. Our writers are passionate about their topics and we have tools to help them. Have we written about this before? Is it being talked about on Facebook, Twitter? Is there demand for it? No algorithms; humans know what humans are talking about. Long-tail content in areas they know. We have a 25-person editorial team that works with our 500 writers, who are contractors.
In an attempt to create a better user experience you’re not a fan of “annoying ad formats,” auto-play video etc. Where’s the money coming from?
Number one, we eliminated annoying ad formats and ad density and have fewer ads than last year. We don’t do pop-ups, interstitials, road blocks or autoplay with sound on – nothing excessively sticky. We just don’t do those kinds of ads.
Our traffic is up 60% and ad rates up almost 30%. We bet on taking ads off the page, and our users found it faster and satisfying—and those ads left perform better by a measure of up to 40-50%.
Our ads are supplemental to the experience. We lost some money but made it up in traffic. We don’t work with advertisers who insist on using what we don’t want. Many give us push-back, then listen, and things work better. The power of no has been amazing.
Are you cross-promoting between the Dotdash family of sites and what’s your plan for e-commerce?
No. Each brand is standalone with no links between them. Our users want a vertical experience. Users on Spruce don’t care about our travel site. In 2016 we realized about $1 million in referral revenue. In 2017 we’ll do ten times that. It’s a happy side effect to verticals. When people look for the best blender on Spruce, they want to buy it and have price information.
Get more insights in our Q&A series and suggest a Q&A via [email protected].
Subscribe to our free newsletter for more.
The post From About.com to Dotdash: 5 Questions With CEO Neil Vogel appeared first on brandchannel:.
0 notes
markjsousa · 6 years
Text
From About.com to Dotdash: 5 Questions With CEO Neil Vogel
Through its collection of premium vertical brands, Dotdash helps 100 million people a month answer questions, solve problems, and find inspiration. It’s impressive considering the company only launched in May, when About.com rebranded as Dotdash. Under that umbrella, the IAC-owned company operates six standalone sites:
Verywell, focused on health and wellness, launched in April 2016 and has grown its monthly U.S. unique visitors 23% from 6.7 million in May 2016 to 8.3 million in September 2017. It’s now the 8th biggest site in the ad-supported Health Information category.
The Balance, personal finance and investing, launched in August 2016. Its monthly U.S. unique visitors grew 121% from 6.5 million in September 2016 to over 14 million in September 2017. It’s  the #9 site in the ad-supported Financial News/Research category.
Lifewire, personal technology information, launched in October 2016 with monthly U.S. unique visitors growing 142%, from 3.4 million in November (the first full month measured) to 8.3 million in September 2017. Lifewire is the #8 site in the ad-supported Technology News category and the third largest standalone site, after The Verge and TechCrunch.
The Spruce, home and food, launched in February 2017. Its monthly U.S. unique visitors have grown 145%, from 8.5 million in March 2017 (the first full month measured) to 21 million in September 2017. The Spruce is the largest home and food domain on the internet and the #12 largest property in the ad-supported Lifestyles category.
ThoughtCo, a general education and reference site, launched in the beginning of March 2017 and monthly U.S. unique visitors have grown 133%, from 5 million in March 2017 (a partial month) to just under 12 million in September 2017. ThoughtCo is the #5 largest site in the ad-supported Reference category.
TripSavvy, a travel hub, launched in May 2017 and since then, its monthly U.S. unique visitors have grown 53%, from approximately 3.2 million in June to 5 million in September. It’s now is the #6 largest site in the ad-supported Travel category, reaching more users each month than Conde Nast Traveler and nearly as many as Travel and Leisure.
The Dotdash group reached 24% of the total US digital population in September 2017, and grew 22% (March through September) in the highly competitive world of digital publishing. Dotdash is currently the #19 largest ad-supported brand on the internet (up from #27 in March 2017).
The digital brand-builder overseeing all this is Neil Vogel, who became CEO in 2013 after The New York Times sold About.com to IAC. As a brand About.com (which started life as The Mining Company) was floundering and losing relevance as a general information website trying to be all things to all people. Vogel’s mission was to relaunch as a family of standalone sites with clear identities, purposes and audiences.
Doubling down on 20 years of accumulated data, he and his Chief Innovation Officer, Jon Roberts, assembled a team of NASA-trained data scientists to define and design verticals in response to the most-asked questions and searched topics by consumers.
“People and sites are all looking for the growth hack or any hack that gets them on a Facebook or Pinterest algorithm, but we want to be a content publisher where there’s no room for mediocre content,” Vogel says.
“We are faster and have better design and we ask ourselves all the time, if this content disappeared today would anybody really care? There’s no trick. Just 500 writers working really hard.”
“We also learned what not to do. We’re not spending for Snapchat or Instagram stories, or pivoting to video. We’re helping people solve problems with targeted text and some video. We’d love to do those other things but there’s no media return.”
Neil told us more about the journey to Dotdash and the marriage of data insights and instinct, the role of risk and knowing when to say no, and more, in a Q&A:
Neil, what was your first order of business when you arrived at what was then About.com?
When I arrived, we were stuck in an old model from 1998 when you attracted traffic because somebody had heard of you. It was the wild west days of the internet. The site wasn’t expert in anything and we confused people who sent us traffic. None of the search guys could figure us out. Advertisers couldn’t either.
We needed to take topic areas, clean them up and launch custom domains specific to verticals, tightly edit the content, be clear about the branding so algorithms and advertisers knew what each vertical was about. That took about 18 months.
We are now a branded premium publisher. Each vertical is in the top five or ten in the category. Out of ashes we built the fastest growing, all-evergreen self-help content sites. We’re not news, sports, fashion, entertainment—we’re not about things that move fast.
Our content is written by experts, all organic, and it’s real content that matters to people. We’re in the conversation with scaled publishers like Business Insider, Meredith, VICE and Fox.
How are you using science, data and information to  transform a media business?
We’re different than other media companies. Our first challenge was how to transform 1 million pieces of content. We threw out about 700,000 pieces of content and edited the remaining 300,000 into the verticals we were creating and arranged it in a way good for users.
Our data science and growth team was unique—from NASA hires to a physics Ph.D. from Oxford—and now we have a seven-person team with 5 Ph.D.’s in linguistics, physics and math.
The team is building tools to figure out what to write and what makes the best path for a user’s journey. Most tech websites if you’re searching for how to fix your router, will give you 8 trendy articles. We teach you how to diagnose, fix and/or buy a new one, using cases that are vertical, not horizontal. Engagement is up 50% plus because we’re giving people what they want—not what we want them to want.
What was the decision-making process for which new digital brands to create?
Response to consume interest and three requirements:
1. A corpus of excellent content (or could get there). 2. A financial profile we wanted to invest in and could monetize. We’re spending $10 million this year. We need to monetize. 3. For advertisers, ways to differentiate our site. We didn’t choose fashion, style, entertainment or sports since there were other guys doing that better than we could. Same for news. We looked for a space in the market to compete.
Is the user experience different depending on which site you’re on—are some designed for leisurely browsing, others for deeper dives?
We offer deeper dives—not designed for browsing. The Spruce gets some browsing but the others, not so much. Our users are there for action, and our success with advertisers is there’s an audience there for actionable responsiveness to their messages.
As for content, computers can tell a lot, but it’s still an art. Our writers are passionate about their topics and we have tools to help them. Have we written about this before? Is it being talked about on Facebook, Twitter? Is there demand for it? No algorithms; humans know what humans are talking about. Long-tail content in areas they know. We have a 25-person editorial team that works with our 500 writers, who are contractors.
In an attempt to create a better user experience you’re not a fan of “annoying ad formats,” auto-play video etc. Where’s the money coming from?
Number one, we eliminated annoying ad formats and ad density and have fewer ads than last year. We don’t do pop-ups, interstitials, road blocks or autoplay with sound on – nothing excessively sticky. We just don’t do those kinds of ads.
Our traffic is up 60% and ad rates up almost 30%. We bet on taking ads off the page, and our users found it faster and satisfying—and those ads left perform better by a measure of up to 40-50%.
Our ads are supplemental to the experience. We lost some money but made it up in traffic. We don’t work with advertisers who insist on using what we don’t want. Many give us push-back, then listen, and things work better. The power of no has been amazing.
Are you cross-promoting between the Dotdash family of sites and what’s your plan for e-commerce?
No. Each brand is standalone with no links between them. Our users want a vertical experience. Users on Spruce don’t care about our travel site. In 2016 we realized about $1 million in referral revenue. In 2017 we’ll do ten times that. It’s a happy side effect to verticals. When people look for the best blender on Spruce, they want to buy it and have price information.
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capsunm · 7 years
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The Right Question: Knowing What to Ask to Guide Your Research
Part 1 of 3 in the Research Process series by Ryan D. Smith, CAPS Assistant Coordinator of Writing & Language
If you’ve seen the film I, Robot (2004), you may remember several scenes that are similar to the typical conversation students have with their professors while discussing the topics for their term papers. Throughout his investigation, Det. Spooner consults a hologram of the late Dr. Lanning, who repeatedly responds to his questions with the unhelpful phrase: “I’m sorry, my responses are limited. You must ask the right questions.” As Det. Spooner starts asking more relevant questions, the hologram becomes more cooperative, until he finally arrives at the question which will send his investigation in the right direction—to which the hologram responds, “That, detective, is the right question.”
As frustrating as it can be when our professors want us to keep narrowing our research topics further, they have a valid point: If we want to conduct quality research, we must ask the right questions.
Asking the right questions will not only give you a stronger research paper, but it will also direct your investigation toward a more profitable source. It will show you what areas to investigate, narrow down the scope of your research, and it will also help you to remain objective throughout your inquiry.
So what makes a good research question?
To begin, a strong research question must be informed. It would be little use writing a research paper answering a question that has already been answered. It would be even worse writing a paper based on an irrelevant question. The first step to developing a research question, then, is to know something about your topic. It is tempting, of course, to start right away pulling articles from Jstor and Google Scholar, but without an informed research question, searching for resources can waste a substantial amount of time. Instead, as Booth et al (2008) suggest, start out with some light research. Look up your topic on Google. Read the Wikipedia page. Find other introductory websites that can give you an overview of your topic, without going too much in depth. The purpose of this is to find potential areas of interest, to see generally what information already exists. Sources that may provide some deeper information include review articles, which are peer reviewed and summarize the research within a subfield. These will provide more specialized information than encyclopedia articles or blogs, so this makes a good second step to gathering background information.
Secondly, a strong research question must be transparent. It acknowledges what you know, and what you don’t know, about your topic. Once you have read up a bit on your topic, it is time to do some free-writing. Write everything you know about your topic. Write as if you are explaining it to a ten-year-old. The idea, as Parrish (2016) points out, is to find out two very important things: what you know already, and what you still need to study further. By simplifying your explanation to something a ten-year-old could understand, you are forcing yourself to build a stronger understanding of your topic by avoiding the jargon-based explanations you’re used to.  
Lastly, a strong research question must be worthwhile. It can easily fill a 15-page paper. It reveals the thought and care the researcher has put into crafting their inquiry, and provides a framework for both a detailed investigation and a complex answer. Read over what you’ve just written about your topic, and start asking questions. Choose a detail that you find particularly interesting, and start thinking about that detail in more depth. Or pay attention to one of the areas that you had more trouble writing about. Ask yourself what you need to know about that area in order to explain it more thoroughly. Use Bloom’s Taxonomy (illustrated below) to develop a higher level question. The higher the level of your research question, the deeper you will be able to go in your research.
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Unless you are Det. Spooner, your research question might not lead to quelling the next robot uprising. But it should be able to address a relevant issue that others will be interested in reading about as well. Finding a research question with relevance will not only motivate you to press on through your research, but it may also convince others to value your work, or even invest in it. So remember, whether you are researching Shakespearean puns, structural design, or the three laws of robotics, you must ask the right questions.
Ryan D. Smith is the Assistant Coordinator of the Writing & Language Program at CAPS, and an M.A. Candidate in the Department of Linguistics. He spends his weekends climbing mountains and advocating for robotic rights.
References
Booth, Wayne C.; Colomb, Gregory G.; and Williams, Joseph M. 2008. The Craft of Research, 3rd ed. Chicago: University of Chicago Press.
Cornwell, Julia. “Bloom’s Taxonomy: Encouraging Higher Cognitive Thinking in Primary School Classrooms,” Successful Teaching (blog), March 23, 2011 (6:46 a.m.). https://juliaec.wordpress.com/2011/03/23/blooms-taxonomy-encouraging-higher-cognitive-thinking-in-primary-school-classrooms/
I, Robot. Directed by Alex Proyas (2004, Los Angeles: Twentieth Century Fox Film Corporation).
Parrish, Shane. A Nobel Prize-Winning Physicist Identified Three Simple Steps to Mastering Any Subject. Quartz, November 30, 2016. https://qz.com/849256/how-to-master-a-new-subject/
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