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sanantonioswebdesign · 5 years

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What is Influencer Marketing

Influencer marketing is an amazing tool to essentially get other people with a big reach to your potential customers to market your services or products. A Good example of this is using someone like pewdie pie (Famous youtuber) to market your products. You can even get a celebrity to endorse your products or services. The great thing about influencer marketing is that you don’t have to be a huge company like HEB, WALMART or STARBUCKS to get started in Influencer marketing. There was a recent story about Youtube celebrity PewDiePie. He teamed up with the makers of a horror film set in the French catacombs under Paris, in which he underwent challenges in the catacombs. It was pitch-perfect content for PewDiePie’s 27 million subscribers, and received nearly double the views as the movie’s trailer. Everybody won. That is an extreme example of influencer marketing.

If you look at an Influencer like pewdie pie, he has a real following, A recent video of his received 2.8 million views, 300k likes and over 35k comments!! That is what a real following looks like. When you are looking to start in Influencer marketing you need someone who will actually influence your targeted audience. This is why it is so important to be able to know what to look for.

Influencer marketing is not finding an account with a large following and throwing money at them and hoping something sticks. It is doing market research to see who is who in a particular niche. It is seeing who can really make an impact on your brand by really leveraging their brand name to a real audience who is already in your niche.

A more relatable example is an artist decides to market their products and reaches out to several local celebrities who they found on instagram and convinces them to market his/her artwork for a fee or exchange for a portion of the sales revenue. However, a good Influencer will not just promote any product for you. A good Influencer has built an organic following over time and has a real brand to protect. You can’t just give some random instagram account money that has a few hundred thousand followers and expect a quick payday. You have to find a brand that actually cares about their followers, a brand that has put time and thought into creating their target followers. Many instagram “Influencer” will just buy a ton of followers from fake accounts so that people who aren’t in the know will pay for them to market their stuff. That is not what you want at all! You want someone with organic growth. There should be comments from real accounts on their posts. They should not be following 10k people if they only have 20 followers. If their posts have likes their should also be comments. Just as importantly, each post that has comments should have likes by real accounts. To be even more specific they should have a nice ratio of likes, comments and followers. An account with 800k followers, that only gets 100 likes on a post and 10 comments is not an account that you want to promote your product. An organically grown account is more likely to have stats similar too: 300 followers,150 likes on most posts and 30 comments on their posts. People only follow accounts or brands that give quality content. So, remember if it looks odd that an account has 1million followers and is getting less than 100 likes on their posts it’s because it is odd. The numbers do not add up and that is exactly what you don’t want.

Marketing in general is really just about getting the right product in front of the right people at the right time. Influencer marketing is paying the person who is in front of the right people at the right time to push your product to those people.

Key Influencer

There are several ways you can find the right key Influencer in your specific niche. You can hire an agency to reach out to your target Influencer. They will know who to look for and how to get a hold of them. This will really keep the “guess work” to a minimum. This means you won’t waste precious time or resources trying to figure out how to get started. However, you really want to be specific about the Influencer reach.You’re going to want to know how many followers, they have, how many views they get, how they get their views, are these views consistent, did they buy followers, can they target an email list, how big is their email list, can they reach multiple niches or microniches even? You will want to know who their audience is. Does their audience match your audience? Is your target market men who make 50-100k/year who are over 50 and live in Texas? Do they also have the same target market or are their viewers working mom’s under 30 who earn less than 50k/ year? Are they in the same niche as you? If your selling handbags you aren’t going to want an Influencer whos niche is more focused on food. Another way to find influencers is to use websites such as Reddit, clout or sharree to find Influencer who are passionate about your industry. Keyword searches in Twitter, Instagram and FaceBook can also direct you to key Influencer on those platforms. Joining groups on LinkedIn , Facebook and other social media platforms and seeing who is really making an impact in your niche is another way to really navigate the market in a well thought out way.

Benefits of Influencer Marketing

Influencer marketing is beneficial when creating marketing plans to push traffic towards a specific product, website, or even an event. If Influencer are including links back to your website from their blog or social media posts, this can increase your SEO. You’re also able to have a more targeted audience because you are tailoring your campaign to the Influencer current audience. When Influencer marketing is implemented, your target audience may view your company as more credible because one of their peers love your product.

Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations.

By sharing an Influencer content, you’ll soon gain their attention and they’ll begin sharing yours, putting your message in front of an actively engaged audience.These relationships will play a big part in how fast you can grow and reach more people and ultimately make more sales. Influencers know how important collaboration is.

As noted, Influencer marketing can greatly expand your reach and positioning online. Social users will begin to know more about your brand, your services and products and what you have to offer. This will in turn ensure you can 10x this new partnership as long as you are providing valuable content that will benefit you and your Influencer. Remember Content is key.

When you invest in Influencer marketing your content is placed in front of social users that are already interested in your niche. You don’t have to spend additional funds on testing and finding your audience – the Influencer has already fostered this audience on social media. So you can just focus on your content, products or services.

Infleuncer marketing is great for anyone that wants to attract more attention for their brand and really speed up their growth rate. In order to make the most of your business you need to be able to reach a large audience while still reaching the right people. Influencer marketing makes it easy to utilize today’s technology to reach millions of the right people who can expand your brand and make your pockets fat and full of cash. Do not underestimate this key marketing strategy for your brand. It is great to be on social media, but is pertinent to be connected with the right Influencer on social media.

There are lots of different kind of Influencers like we mentioned earlier , there are Influencers who are youtube. There are Influencers on Instagram. There are Influencers on Facebook. But the best Influencers are on as many platforms as possible. Like we mentioned earlier, you want to make the biggest splash you can with the right people to get your wallet as fat as you can!

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stackingalfred-blog · 5 years

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Building Blocks to Increase Profits for Small Business Owners

The foundational building blocks of each company are Procedures (procedures/policy), Individuals (workers ), Clients and Resources (ideas/capital). Leaders, who fortify and understand all one of those cubes, build their enterprise. People who weaken or fail those building blocks, locate themselves with declines in both their upper and bottom lines.

Believe it or not, organizations can occasionally forget that producing and delivering excellent products and providing exceptional services is their principal objective. Organizations keep ineffective procedures in impact as it's comfortable, secure and comfortable. Leaders must routinely set aside time to define and redefine their procedures, monitor defects and inadequate support, and make improvements to oppose those (5) significant construction blocks.

Owner Mindset

You have got to make the psychological shift from conducting your companies as a self employed job/good worker to building a company you can one day market, scale or possess passively to finance your own retirement.

This implies always reminding yourself that you're simply a temporary manufacturer, and your company must finally replace you from the day to day operations.

Be Clear On Your Mission

There is a reason you started a company and abandoned your occupation (or did not attempt to discover a brand new one). Why do you do this? Remember your own personal mission and your institution's mission can differ, provided that they are coordinated and may co-exist. You did the assignment statement in the company program and it is on the bookshelf collecting dust.

Network and Find a Mentor

Receive a business adviser or trainer. It does not need to become somebody professional, just someone who can talk about experiences to bounce ideas off of and inform you when you're losing groups, cash and also the mindset.

Get Your Company off the Path to Nowhere

After the money becomes tight and the momentum disappears, you're left day to day use of the company, this can be when you understand how to earn your organization operate. It may become grinding since earnings are slow and you're learning the way the company really works, to get customers, market goods, understand how altering products and processes impact your financials, and each thought you have doesn't necessarily work as you imagine it to boost profits.

At some point when running a company, your likely to encounter this burnt outside or uninspired feeling. Reading a daily dedication and carrying a daily 30 minute walk can help out with relaxing the head, etc..

Client

Customer acquisition is pricey so as to acquire new clients, companies need to efficiently targetmarket to and convince clients to try their service or product.

Many small business owners don't take the time to work out who's their target client. Which kinds of websites do they eat? What's the least expensive way to achieve them? How much is your target client willing to pay for their services or products? Where and where should we market our goods?

Becoming participating is important in each facet of your business, whether its communication through email advertising, Social Networking, blogs, videos and other Industrial formats

Grab societal Media Care

Social networking marketing program should comprise Instagram, Facebook, Twitter and the business website to speak with your client. Utilize exactly the identical motif, images (banner pages) and related goods.

Understand Value of Company Logos

It's the first thing potential clients will notice on your own brand, make sure it's presentable, polished and professional. Be certain that the Logo joins together with your client needs and wants.

Create informative and fun environment to resolve your client Issues

Most company plan is get the money from the doorway by any means required to get most customers in the doorway. Problem is you attain all this at the cost of quality, sanity and profit. The ideal customers will permit your company to perform better work, develop a greater reputation, create more earnings and keep superior employees.

Specialize in solving your'target market' issues and also have fun doing this.

Operations

Processes

Are the applications and actions that teams and executives set in place to attain desirable benefits.

Leaders will need to take a step back to examine their processes-individually or inside a cross-functional groupings-- to remove inefficiencies and maximize performance, yearly or as the marketplace changes.

Systems

Systems would be the reliable procedures and processes that enable your organization to always produce an superb outcome for your customer and endurance for you.

Documenting automated procedures can boost your organization's efficiency and decrease costly errors; the checklists your workers follow to make certain that all orders are delivered properly; the orientation process for all new customers when you start working collectively; along with the standardized contracts that you utilize with your new hires and sellers.

Controls/Standards

They are your company's way of earning certain key function is getting done in time and the ideal way.

There are (4) primary Kinds of company controllers:

Scorecards/ Company Performance Measurements Metrics by Role (KPI)

Scalable Solutions

Systems(using excel and quickbooks), Procedures and Techniques that functioned to get a $1million dollar per year company, aren't adequate for about $10 million dollar company or a $25 billion dollar enterprise.

Scaling your company requires building it in this manner your business design and systems may be rolled out and replicated onto a much larger playing field, according to improved product ordered/processed revenue quantity.

Example, picking a database alternative or a 3rd party satisfaction ought to be determined by real growth rates, not possible or forecasted projected earnings.

Financials

Money flow and Financial Statements will be the'life '.

Know profit and loss statements and what procedures and processes link to enhancing the'gains' of your company.

Resources

The organization's financial wherewithal also, the dimension tools required to handle and monitor finances and resources. Do you've got the knowledge, skills and competencies required to utilize those tools to boost your profits?

Direction is using accounting applications or somebody is preparing the accounts for direction.

How does senior management know the organization's financials and it significance for their own strategy? Do these supervisors understand which portions of the company require investment, where reductions can be reached on why?

Managers need to take some opportunity to learn the connections and interdependencies between their resources and the reports they utilize to make the most of their resources.

Teamwork makes DreamWorks

You can not do it on your own. It's crucial to make certain your company does not depend on the existence of any 1 individual.

Even Steve Jobs and Bill Gates, had a fantastic staff to help them implement, deliver and perform whatever behind the scenes to provide their vision to clients.

Recall championships are won by groups, not athletes. Employees are hired to raise revenue or to reduce expenses so as to enhance earnings, no other motive.

People

Individuals aren't your best asset; the ideal men and women are. The wrong men and women are the best disaster. Mediocre individuals are the biggest drain on funds.

Leaders must try to make learning organizations in which the business is constantly pushing to improve.

Successful management will produce an organization where personal development is expected and honored and workers are equally challenged and fulfilled.

Workers that are motivated from the organization's vision and mission will create adulthood, but frustrated workers will cause losses.

#business #marketing #business improvements

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joelpreston · 5 years

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Influencers Hub Reviews - TRY THIS OUT FAST: All early adopters have gotten instant RESULT Online

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https://senseireview.com/influencers-hub-review

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https://sites.google.com/view/influencers-hub-reviews/home

https://senseireviewblogs.wordpress.com/2019/10/04/influencers-hub-reviews-distinguish-yourself-from-the-guys-slaving-away-on-free-traffic-system-w-no-result/

https://senseireview.weebly.com/blog/influencers-hub-reviews-do-something-else-command-result-never-struggle-for-free-traffic-anymore

https://sharonwright132.blogspot.com/2019/10/influencers-hub-reviews-final-solution.html

http://groupspaces.com/senseireviews/pages/influencers-hub-reviews-wonder-of-influencer-marketing-54k-visitors-in-30-days

http://joelpreston.over-blog.com/2019/10/influencers-hub-reviews-don-t-follow-the-crowd-influencer-marketing-beat-both-free-and-paid-traffic-system.html

https://www.linkedin.com/pulse/influencers-hub-reviews-you-want-instant-results-online-review/

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topicprinter · 7 years

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Let me guess:You have followed all the best tips found on the Interwebz.You create fresh content daily. You use the right hashtags. You post 3 times a day. You reply to everyone who comments on your posts.Yet.The number of followers on your Instagram account remains pitiful. You don’t even remember the last time your follower count went up.At this rate that this is going on, you are going to give up.How can Instagram be a profitable channel for your restaurant, if your number of followers don’t grow?Fret not.I am here to help.I reached out to several Instagram marketing experts, and got them to answer this one question:“If you were to grow a brand new Instagram account from zero followers to 10,000 followers in under 30 days, how would you do it?”Below are their answers.And I am 100% sure you will find something new to try… and skyrocket your Instagram following.1. Zach Benson (Assistagram)Powerliking methodCost $1200-$1700 a month, depends on how many likes per day 1-3x.What are powerlikes and why does it work?Powerlikes are likes/comments from a network of large accounts (100k+ accounts are considered large) as soon as your post goes live. The intent is to play into Instagram’s algorithm where a post’s first ten minutes are most crucial for gaining traction and determining how it’ll do in reaching beyond your current following.It works two-fold: By flooding traffic from the large accounts over to yours from the ‘Following’ tab, as well as triggering the algorithm to recognise that large accounts are enjoying that piece of content.This will not only increase the post’s reach to more of your current followers but increases its chances significantly in hitting the Explore page, where you’re reaching beyond your current audience and grow organically and quickly.Telegram groups/roundsTelegram is a messenger app that has become solely used for Instagram engagement groups. It’s hugely popular as you can code bots that take over the entire process for you, making everything automatic.Below are screenshots of arguably the best and most exclusive engagement group, XPLOR Rounds.Prerequisites: 80k+ followers, 2k+ likes per post avgNiche: General/allDirect message groups (free method)Create a DM engagement group of 15 people with similar accounts, niche and a high quality audience— in this strategy, multiple Instagram accounts help each other grow organically by mutually liking & commenting on their content. The larger the accounts participating, the more effective it is. You will need to be in 50-100 groups and participate constantly throughout the day, each and everyday.Better to hire a VA to do this.Shoutouts/giveaways/contestsNetwork with other big Instagram accounts in your niche and try and set up a giveaway contest with them. This is a great way to grow your following fast. By collaborating with a 3 million follower account and 300k + account, you could grow up to 2,500 -3,000 + in less than a week. For example, maybe you have a hotel page and want more travel followers, you could create a 2 night all inclusive stay in your best suite for 2, full-board. To be entered into the contest, you have to follow these accounts (the two large travel accounts and yours) and the more friends you tag, the higher chances of you winning. The set up price of these contests vary in price and could cost you anywhere from $500 to a couple thousand dollars. It just depends on who you know, like how big your network is and what you can offer these huge accounts in return to create a mutually beneficial business relationship.Post viral contentOpen up your Instagram app, look at whats on your Explore page tab. All viral videos and pictures with thousands and thousands of views and likes. Most of this content is what we call viral content, unique and original and “way out there”. The more open you are to posting viral content the higher chances you will have of going viral on instagram while using the above methods.Be consistentTo be good at anything, you must do it every single day. For example, you aren’t going to be an awesome sports player if you only play 1-2x a week. You have to practice each and every day. Same with social media, you have to be consistent and posting each and every day, respond to comments, direct messages, like and comment on your target market, do market research, research and rotate hashtags daily, participate in engagement groups, use Instagram lives, stories, etc and create original epic content. Easily 3-4 hours a day. If you don’t have time to do this, outsource it. Build your brand. Your name is your most important asset. Reputation is what other’s think you are. Character is what you are. Grow your following, provide great value for your fans, teach, inspire, give, give, GIVE and watch your circle of influence grow, network expand, and more opportunities will come your way. You will find that it’s a lot easier to negotiate anything, seal deals, pretty much do anything when you grow your following and brand. You are the brand. You are the commodity. Think of Instagram as your new name card, so when you are out and about and you meet someone, exchange biz cards but then say hey let’s stay in touch via Instagram, pull up your account on their phone and then they are like WOW you have 100k followers. You are legit! Definitely peaks their interest more and helps you stand out from everyone else they met that night.2. Nathan Chan (Foundr Magazine)I would research the market I’m looking to serve, then create great looking content and post 3x a day.Then I would find other Instagram pages that serve this target market and get them to share my content as much as possible from either paying, or working out reciprocal deals using my own accounts as leverage.Then I would find other big accounts that serve this niche and convince them to like and comment on my posts.Then I would run at least 2 competitions/giveways to get people to like and follow us – I would give away something that of super high value that would attract my target audience / niche – (that way we’re building a following of buyers too around this market).3. Alex ToobyMy answer will help you reach 10,000 REAL and TARGETED followers.. Not just any follower because what’s 10k followers worth if they’re not going to engage with your content or purchase your products or services?So having said that.. here’s my approach: if you want your account to take off quickly you need to create a feeling of authority – like you’ve been doing this for ages and have perfected every inch of your Instagram strategy. To do that you need to laser focus on what your account is all about. It shouldn’t be “food, fitness, healthy lifestyle, travel, etc” it should be just ONE of those thing.Niche down as far as you can then curate images that fall into a very specific theme.Aesthetics are everything.. are your images white and bright? dark and moody? are they all desaturated except for the pinks and greens? Figure out what your aesthetic “style” is and stick to it like glue.Upload a variety of photos to populate your feed, then post at least once per day moving forward. Select hashtags that aren’t too large (limit yourself to 5 tags that have over 1million posts associated with them) and write engaging captions that evoke a feeling, educate, or provide some sort of value to your audience.Then.. the most time consuming part. Put yourself out there and start engaging with your target market. Like, comment and follow as much as you can (without getting blocked by IG) in the most authentic way possible. Make real comments, start true conversations, show your audience that you’re a real person who cares and is present behind the account. You could easily spend upwards of 1 hour a day doing this.On top of this you can add SFS with complimentary accounts, run a giveaway, add relative content to your Instagram stories daily and go on IG live often to answer your audiences questions.Bottom line is – Be present! Show up, be authentic and provide value.Good luck!4. Ali Mirza (ISocialYou)I would piggyback on the giant. Let me explain…You are just starting out and have no audience. Right?But there are so many other people in your niche who are 10 steps ahead of you (with huge audiences).So reach out to them and ask them to feature you.Yes, you may have to pay a little bit but it’s totally worth it.If you pick the right influencers, their followers is your target audience also.So don’t hesitate to spend some money.Let’s create a step by step process so we can easily follow1 — Find 10–20 Instagram influencers in your niche2 — You can search on Instagram or use 3rd party tools (e.g. RightRelevant, Kear, Ninja Outreach)3 — Find the contact info of the owners. Note: If their contact info is public on their account, this means they open for business)4 — Reach out and find out how much their charge for a “shout out” or “feature post”5 — I would pick 10 and have them feature my brand new account. Then pick the best 3 to 4 best performing influencers and do it again.“You either build the audience from scratch or go to someone who already has the audience you need.”5. Leon Benjamin (TripleYourTribe)Here’s my answer.The main steps are 1. Who I’m looking to attract 2. My content + hashtags 3. Get easy quick followers 4. Shout campaign 5. Giveaway campaign 6. Engage with existing fans dailyFirst determine who’s my account for. And think about who else is serving them right now. What other instagram accounts are currently BIG that have them. I’d make a list of at least 30 of them who have over 40k followers and a fairly active comment section where discussions arise.Next, I’d find out what type of content those accounts put out thats interesting for them to engage with. Make at least 30 posts that are similar to those kinds of post and add a twist to them with my brand. The rest can be posts with quotes related to the market.Also from the previous listed accounts, scrape some of the hashtags that are in the medium range 20k-200k posts. And some in the more popular range +500k. From there I’d look a bit deeper to find more related tags through suggestions. From there, I schedule the posts with later.com to go out once per day. And another post uploaded manually. While rotating 60 hashtags across 2 posts per day. (that’s 30 tags per post. NOT 60 tags per post – which can get you into trouble!)Next, I’d ask my current network of friends, or fam to follow my new account. Just for the sake of growing momentum and some social proof.Now for the giveaway campaign. I’d create a document of value either from my knowledge or from interviewing influencers in the market or get an existing product of value (maybe around +100$) that that audience will want. Something thats related to the market. And offer it for free. In a giveaway. They would have to follow and tag in someone to enter for a chance to win. The winner would be announced on the last day of the 30 days. All participants receive part of the document or online product as well as a bonus.Then, while that’s being promoted in the account, I’d get others to share it as well. I’d reach out to that list found in step 1 and ask them to give us a shout on their page. In exchange, shout them out on my page, or give them something of value in return.While they promote the contest, I’d manually get traffic. The way I’d do that is by engaging (by liking or commenting or replying to stories) to the people who are active on the posts from accounts of list one.In summary, 1. find my audience, 2. the content they’d like, 3. the tags that attract them,4. Ask existing network for some social proof followers 5. Create a contest 6. Get shouts from relevant accounts 7. Manually engage with the marketThat could make me hit 10,000 followers easy. But in reality, hitting the 10k mark can be done by purchasing them.. however, would not make your account valuable to you or your market..What would be the most bang per buck (your buck being in terms of your energy and time), would be to have an engaged and interested following instead.So growing through the steps above, ensures you get interested followers. And less of the ones that unfollow you later.If you like more strategies recommended by 14 other top Instagram marketing influencers, you can read them here.

#/r/entrepreneur #reddit

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garkomedia1 · 6 years

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Small Business Owners: The Building Blocks to Increase Profits

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The foundational building blocks of every business are Processes (procedures/policy), People (employees), Customers and Resources (ideas/capital). Leaders, who strengthen and understand each of these blocks, build their business. Those who weaken or neglect these building blocks, find themselves with declines in both their top and bottom lines.

Believe it or not, organizations can sometimes forget that creating and delivering top quality products and providing excellent services is their main objective. Organizations keep ineffective processes in effect because it is comfortable, safe and familiar. Leaders must regularly set aside time to define and redefine their processes, track defects and poor service, and make improvements to solidify these (5) major building blocks.

Owner Mindset

You’ve got to make the mental shift from running your businesses as a self-employed job/good employee to building a business you can one day sell, scale or own passively to fund your retirement.

This means consistently reminding yourself that you are just a temporary producer, and that your business must eventually replace you from its day to day operations.

Be Clear in Your Mission

There’s a reason you started a business and left your job (or didn’t try to find a new one). Why are you doing this? Keep in mind that your personal mission and your company’s mission can be different, as long as they’re aligned and can co-exist. You did the mission statement in the business plan and it’s on the bookshelf collecting dust.

Network and Get a Mentor

Get a business advisor or coach. It doesn’t have to be someone professional, just someone who can share experiences to bounce ideas off of and tell you when you are losing teams, money and the mindset.

Get your Business off the Road to Nowhere

When the money gets tight and the momentum fades, you are left with day to day work of the business, this is when you learn how to make your business run. It can become grinding because sales are slow and you are learning how the business actually operates, to acquire customers, market products, understand how changing processes and products affect your financials, and every idea you have does not automatically work as you envision it to increase profits.

At some point while running a business, your likely to experience that burned out or uninspired feeling. Work-life balance is important; there is a truth, in working hard and playing hard to unwind. Reading a daily devotion and taking a daily 30 minute walk can assist in relaxing the mind, etc.

Customer

Customer acquisition is expensive in order to acquire new customers, companies must effectively target, market to and convince customers to try their product or service.

Many business owners do not take time to figure out who is their target customer. What are their target customers’ likes, dislikes, needs and wants? Which types of media do they consume? What is the cheapest way to reach them? How much is the target customer willing to pay for their products or services? Where and how should we sell our products?

Remember, it is cheaper to keep a customer than it is to acquire new ones.

Master the Art of Engagement

Being engaging is important in every part of your business, whether its communicating through email marketing, social media, blogs, videos and other commercial formats

Grab social Media Attention

Social media marketing plan should include Instagram, Facebook, Twitter and the company website to communicate with your customer. Use the same theme, pictures (banner pages) and similar products.

Understand importance of Business Logos

It is the first thing potential customers will notice about your brand, make sure it is presentable, professional and polished. Make sure the Logo connects with your customer needs and wants.

Create an experience for your Brand

Create fun and informative environment to solve your customer problems

The Right Clients are more Important than the Most clients

Most business strategy is get the cash in the door by any means necessary to get most clients in the door. Problem is you achieve all of this at the expense of quality, profit and sanity. The right clients will allow your company to do better work, build a better reputation, generate more profits and retain better employees.

Focus on Your Goal, Objectives, Theme but most of all Profitability

Don’t try to be all things to all customers. Specialize in solving your ‘target audience’ problems and have fun doing it. Even the largest companies do their best when they focus on keeping the ‘main thing the main thing’.

Operations

Processes

Are the actions and applications that executives and teams put in place to achieve desired results.

Leaders need to take a step back to review their processes-individually or in a cross-functional groupings— to eliminate inefficiencies and optimize performance, annually or as the market changes.

Systems

Systems are the reliable processes and procedures that empower your business to consistently produce an excellent result for your client and profitability for you.

Documenting automated processes can increase your company’s efficiency and reduce costly mistakes; the checklists your employees follow to ensure that all orders are shipped correctly; the orientation process for all new clients when you begin working together; and the standardized contracts you use with all your new hires and vendors.

Controls/Standards

Controls are the processes, procedures and safeguards that protect your company form uninformed or inappropriate decisions or actions by any team member. They also are your business’s way of making sure that key work is getting done on time and the right way.

There are (4) main types of business controls:

Checklists/Visual Business Process Controls

Scorecards/ Business Performance Measurements Metrics by Function (KPI)

Embedded Internal Quality Controls— product/process quality checks

Policy and Procedures— written/measured

Scalable Solutions

Systems(using excel and quickbooks), Processes and Procedures that worked for a $1million dollar a year business, are not sufficient for $10 million dollar business or a $25 million dollar business.

Scaling your business requires building it in such a way that your business model and systems can be rolled out and replicated on a much bigger playing field, based on increased product ordered/processed sales volume.

Example, choosing a database solution or a 3rd party fulfillment should be based on actual growth rates, not potential or forecasted projected sales.

Financials

Cash flow and Financial Statements are your ‘life line’.

Learn how you are making and losing money. Understand profit and loss statements and what processes and procedures link to improving the ‘profits’ of your business.

Resources

The company’s financial wherewithal additionally, the measurement tools necessary to manage and track finances and assets. Do you have the knowledge, competencies and skills necessary to use those tools to increase your profits?

Small and mid-size businesses must master the ability to manage their working capital and cash flow. Every company has access to profit and loss, balance sheet and cash flow statements. Management is either using accounting software or someone is preparing the reports for management.

How well does senior management understand the company’s financials and it correlation to their strategy? Do these managers understand which parts of the company need investment, where cuts can be made on why?

Managers must take the time to learn the relationships and interdependencies between their tools and the reports they use to maximize their resources.

Teamwork makes DreamWorks

You can’t do it by yourself. It is critical to ensure that your business doesn’t rely on the presence of any one individual.

Even Steve Jobs and Bill Gates, needed a great team to help them execute, deliver and do everything behind the scenes to deliver their vision to customers.

Surround yourself with the best people you can find. Hire people who are smarter than you, then step back and let them do their jobs. Remember championships are won by teams, not athletes. Employees are hired either to increase revenue or to decrease expenses in order to improve profits, no other reason.

People

People are not your greatest asset; the right people are. The wrong people are your greatest catastrophe. Mediocre people are your greatest drain on resources.

Leaders must strive to create learning organizations where the organization is always pushing to improve. A organization where employees feel valued and are contributing according to their abilities.

Effective management will create an organization where personal growth is expected and rewarded and employees are both challenged and satisfied.

Employees who are motivated by the company’s vision and mission will produce profitability, but frustrated employees will lead to losses.

Source by Vinson Primas

from RSSUnify feed https://garkomedia.com/2018/10/17/small-business-owners-the-building-blocks-to-increase-profits/

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sanantonioswebdesign · 5 years

Text

What is influencer marketing?

Key Influencer

Benefits of Influencer Marketing

Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations.

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topicprinter · 7 years

Link

#/r/startups #reddit

0 notes